Issue 6 | 2013

+ INNOVATIVE STAND DESIGN + MARKEX

Trading Industry in the Spotlight How Africa Measures Up

+ ICCA RANKINGS

CONTENTS
www.theevent.co.za Publisher: Lance Gibbons lance@filmeventmedia.co.za Executive Editor: Maya Kulycky maya@filmeventmedia.co.za Business Manager: Taryn Fowler taryn@filmeventmedia.co.za Key Account Manager (SA): Nina Zani Nina@theevent.co.za Sales Manager (Outside SA): Shaun Ross shaun@filmeventmedia.co.za Head of Design: Jess Novotn jess@filmeventmedia.co.za Editorial and Design Co-ordinator: Danielle Illman danielle@filmeventmedia.co.za

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Its Markex Time! Africa Makes Big Moves in ICCA Rankings SA Boasts Growth in Tourist Visitors in 2012 Green Partnership Planted between ICTP & UGE FairTrade Tourism Gets New Name and Strategy Indaba 2013 IMEX Brings The World To Frankfurt CTICC Chef Cooks Up Charity Dollars IFES Comes To Cape Town AIPC Expects African Conference To Energize Members Innovative Stand Design Events Gauteng: The Province Built On Gold Namibia: Africas Windy Corner Event Greening Forum Industry Moves Opportunities Directory Listings

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57 2nd Avenue Harfield Village Claremont 7708 Cape Town South Africa Telephone: +27 21 674 0646 www.filmeventmedia.co.za

DISCLAIMER: Opinions expressed in The Event do not necessarily represent the official viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

Join us

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SPOTLIGHT

Its Markex Time!

can expect a new BizAssist & Konica Minolta exhibitor business centre, awards for the top 30 Markex 2013 products, development of pre-show and mid-show publicity to maximise visitor and customer engagement, and a digital village which will include approximately 30 exhibitors, in all fields of online and digital marketing solutions, who are expected to campaign their products and services.

or three days, 11-13 June, the Sandton Convention Centre in Johannesburg, South Africa will become Africas most vibrant market. Its Markex time! Markex is the leading event for companies looking to establish and maintain a presence in the African trading industry. At Markex, exhibitors can meet visitors face-to-face, generate high-quality sales leads, build relationships with existing customers, demonstrate products and services, and build brand awareness. Last years event saw a 5% increase in visitor numbers when compared to the 2011 show. Over three days, more than 10 000 visitors came to Markex to witness a show which has come to be known as South Africas definitive marketing, promotions, and special events trade exhibition. This year, a range of cutting edge marketing developments will be provided boosting innovation, visitor and customer interest, and attendance rates. Visitors

Markex is the leading event for companies looking to establish and maintain a presence in the African trading industry.

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SPOTLIGHT

Reasons to Attend Markex 2013

Identify new profit-making products and ideas Find something new that will give your business an effective difference Find new solutions to reduce your costs Improve value for your customers Understand how the latest consumer trends will affect you

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SPOTLIGHT

SPOTLIGHT

Markex

Three New Features of

Now Two BetterThan-Ever Shows

wo Markex shows will be located under one roof at the Sandton Convention Centre. Hall 1 upstairs will house the Promotional Gifts and Clothing Trade Show powered by Markex, while Hall 2 downstairs area will house the exhibitors targeting end users and the new Integrated Marketing Village. The Promotional Gifts and Clothing Trade Show powered by Markex will now be bigger than ever, with an entire hall at the comfortable disposal of exhibitors and visitors. This show is accessible only to bona fide trade buyers and resellers, giving wholesalers and resellers an opportunity to conduct business in a personalised and exclusive setting. An entrance fee will be payable by trade visitors wishing to access the Promotional Gifts and Clothing Trade Show. Visitors in this area will be allowed access into the Markex World of Events Show in Hall 2, while visitors in the general show will not have access to the Trade Show. The lower exhibition level is open to all visitors within the marketing industry and has been expanded strategically in 2013, featuring both the attractions that have become synonymous with Markex, such as the Travelling Loeries and the USB Speakers Pavilion, as well as a brand new component. The Integrated Marketing Village takes the successful concept of the Digital Media Village to the next level, giving a voice and stage to every aspect of the marketing mix, including public relations, events, advertising, out of home, branding, and more. The Integrated Marketing Village will incorporate a Digital Zone in partnership with the DMMA, which will provide a showcase on the offerings of a select group of service providers in the digital space.

Markex 2013
Markex will once again offer the attractions that have come to be associated with the event, but new features have been added: Loerie Awards Travelling Exhibition, which is a road show that will showcase the winning work of the 2012 Loerie Advertising Awards. USB Speakers Pavilion, which has been given a facelift to add greater value for visitors. This attraction provides a stage for the presentation skills of South Africas and some international top professional business speakers and MCs in an enclosed theatre on a first-come, first-served basis. Pendoring Awards, which are designed to promote and reward Afrikaans advertising. This attraction will showcase all the visual material and Pendoring winners from 2012 and provide comprehensive information on the 2013 instalment.

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SPOTLIGHT

SPOTLIGHT

Spotlight:

Integrated Marketing Village

Spotlight:

Digital Marketing Village

oused within Markex World of Events, the Integrated Marketing Village powered by Markex takes the successful concept of the Markex DMMA Digital Media Village to the next level, giving a voice and stage to every aspect of the marketing mix, including public relations, events, advertising, out of home, branding, and more. The Integrated Marketing Village will incorporate a Digital Zone in partnership with the Digital Media and Marketing Association (DMMA), which will provide a showcase of the offerings of a select group of service providers in the digital space.

his year Markex is taking the Digital Media Village to new heights with the support of the DMMA and Biz Assist this component of Markex is set for success. At the epicenter of the area is the content theatre, filled with hard-hitting topical seminar slots that will shed perspective on marketing and commerce. This is a free-to-attend perspective based program.

Sandton Convention Centre

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NEWS

Rank Rank City 2012 2011

1 2 3 4 5 7 9 1 13 19 1 2 9 5 4 3 9 12 16 7 6 Cape Town Nairobi Johannesburg Durban Accra Marrakech Kampala Stellenbosch Dar-Es-Salaam Pretoria Addis Ababa Cairo Algiers Arusha Cotonou 23 15 18 7 Hammamet Windhoek Abidjan Dakar El Jadida Tunis 22 12 23 19 16 23 Abuja Alexandria Casablanca Livingstone Lusaka Maputo Ouagadougou Port Louis Rabat 23 23 19 34 Sharm el Sheikh Victoria Falls Zanzibar Banjul Brazzaville Entebbe 16 Gaborone Grahamstown Ifrane Lagos 9 Mombasa Munyonyo Naivasha 12 Sun City Yamoussoukro Yaounde Other Total

No. of Meetings in 2012

38 22 16 15 9 9 8 8 7 7 6 6 5 5 5 5 5 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 48 302

ICCA Africa Rankings 2012

Country World Rank 2012
37 58 63 69 70 76 76 80 85 92 92 99 99 99 104 104 90 75 down 14 17 18 85 94 down 14 down 5 15 13 7 19 22 81 75 down 11 down 17 12

NEWS
Africa Rank 2011
1 2 3 4 5 10 10 5 22 9 7 22 10 14

World Rank 2012

37 56 64 65 71 85 85 71

Change Africa in World Rank Rank 2012

1 down 2 up 1 down 4 up 1 up 9 up 9 down 9 8 9 10 2 3 4 5 6

Country

World Rank 2012

World Rank 2012

97

Change Africa in World Rank Rank 2012

Africa Rank 2011

15 19

South Africa Kenya Morocco Egypt Tanzania Tunisia Uganda Ghana Algeria Ethiopia Nigeria Ivory Coast Mauritius Zambia Benin Namibia Senegal Burkina Faso Cameroon

Mozambique Zimbabwe Angola Botswana Cape Verde Congo Gambia Malawi Congo Republic Gabon Liberia Mali Niger Sudan Swaziland Rwanda

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22 15

28 17 22 17 28 19 28 22

ICCA Rankings

Africa Makes Big Moves in

he ICCA rankings are out and some African countries and cities are celebrating big jumps, while others are looking to improve next year. The African continent, as a whole, hosted 302 ICCA-eligible meetings in 2012, the same number as 2011. To be counted by ICCA, meetings must be held on a regular basis, have at least 50 delegates, and rotate between at least three countries. South Africa held steady as the number one African country for meetings in 2012. It hosted 97 meetings in 2012, up from 84 meetings in 2011. Kenya came in second with 29 meetings, one less than was held there last year. Rounding out the top three was Morocco, with 23 meetings, the same number as last year. Algeria made a big jump in the positive direction on the African rankings, up 11 to come in 9th. The Ivory Coast also made a leap, up 10 to come in 12th. Sengal and Mali slipped significantly lower in 2012, down 9 and 11, respectively. On the city front, Cape Town, South Africa remained the top African city for meetings in 2012. Nairobi, Kenya held steady as the second most popular city for meetings. In third place was Johannesburg, South Africa, upsetting Marrakech which held the slot last year. Johannesburg jumped an impressive 92 places in the rankings in 2012. Were

thrilled to announce that in this years ICCA rankings Joburg is ranked 142nd in the world and is placed third in Africa. We were ranked at 234 last year, so this is excellent news for us, says Phelisa Mangcu, Acting CEO, Joburg Tourism. The city credits a collaborative effort with industry partners, peers, and stakeholders for the climb. Last year our Convention Bureau embarked on an intensive consultation with the industry during the course of refining our strategy related to hosting business events in Joburg. This has resulted in better understanding, collaboration and sharing of information crucial to the ranking process, says Phelisa. ICCA Rankings are announced annually by the International Congress and Convention Association, based on the number of rotating international association meetings hosted in a particular destination. ICCA now is one of the most prominent organisations in the world of international meetings. It is the only association that comprises a membership representing the main specialists in handling, transporting and accommodating international events. ICCAs network of over 950 suppliers to the international meetings industry spans the globe, with members in 88 countries. For more information on the ICCA rankings visit: http://www.iccaworld.com

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NEWS

SA Boasts 10.2% Growth

In International Tourist Visitors in 2012

total of 9 188 368 international tourists visited South Africa in 2012, 10.2% more than the 8 339 354 tourists who travelled to the country in 2011, President Jacob Zuma announced in Cape Town recently. That means South Africas tourist growth rate was more than double the rate of average global tourist growth of about 4% estimated by the United Nations World Tourism Organisation in 2012. South Africa saw particularly good overseas tourist growth (tourists from outside of the African continent), which grew by 15.1%, one of the highest growth rates in the world last year. Europe remained the highest source of overseas tourists to South Africa, growing by 9.5% on 2011 figures and attracting a total of 1 396 978 tourists to the country last year more

than half the total number of overseas tourists. The United Kingdom continues to be South Africas biggest overseas tourism market, with 438 023 UK tourists travelling to South Africa in 2012 (4.2% up on 2011 figures). The United States is South Africas second biggest overseas tourism market, with 326 643 tourists from the U.S. visiting in 2012 (up 13.6% on 2011 figures), and Germany is the third biggest overseas market with 266 333 tourists (up 13% on 2011 figures). China has become South Africas fourth biggest overseas tourism market, 132 334 (up 55.9% on 2011 figures), with France now South Africas fifth biggest overseas tourism market with 122 244 tourists in 2012 (up 16% on 2011 figures). Particularly strong growth was recorded in 2012 from Asia (up 33.7% on the figures recorded in 2011), driven by growth from China and India, and Central and South America (up 37.0%), thanks to continued good tourist growth out of Brazil. We are extremely happy with our tourist arrivals figures for 2012 and our continued tourism growth from all regions. This phenomenal tourism growth is evidence that we are successfully setting ourselves apart in a competitive marketplace and that South

Africas reputation as a friendly, welcoming, inspiring and unique tourism destination continues to grow, said President Zuma, when announcing the 2012 international tourism statistics at a media briefing at the Victoria and Alfred Waterfront in Cape Town. President Zuma said that the 2012 tourist growth figures confirmed that the countrys tourism marketing efforts were on track, backed by a strong, professional tourism industry that offered a wide variety of tourist offerings to suit every experience and every budget.

GREEN PARTNERSHIP
Planted Between ICTP & UGE

NEWS

Best VIP Airport Lounge Gets Even Better

The Shongololo Lounge at OR Tambo International Airport in South Africa - voted the best lounge in the Africa/Middle East region in 2012 - has been upgraded to provide even more luxury. The designer lounge has new showers, bathrooms, and lighting to meet the global demand for increasingly exclusive and luxurious facilities between airport stopovers.

he International Coalition of Tourism Partners (ICTP), a grassroots travel and tourism coalition of global destinations committed to quality service and green growth, and Urban Green Energy (UGE), a manufacturer of distributed energy solutions, have agreed to collaborate. The partnership will promote innovation in general, and distributed renewable energy in particular, as key elements of the Green Growth transformation - a path of economic growth which uses natural resources in a sustainable manner. UGE provides economical solutions that meet the power needs of its clients and support their sustainability goals, helping global destinations grow a smart, efficient and

sustainable tourism industry. This is where it overlaps with the core mission of ICTP - to encourage green growth and quality across the travel and tourism value chain. Nick Blitterswyk, CEO of UGE, says, so much of tourism involves experiencing the beauty of the world, and yet it is often being powered by the very fossil fuels that are leading to climate change. Distributed renewable energy is now at the point where it can provide cost competitive power for hotels and resorts, while also enhancing reliability and helping with sustainability efforts. We look forward to working with ICTP and hotel and resort owners from around the world in making tourism more sustainable.

EVENTS TO WATCH! Food Festivals

cross the globe food festivals are on the rise. If the SA Cheese Festival is any guide, the African continent is no different. Thousands of foodies descended on the SA Cheese Festival recently to sample and purchase some 400 cheeses. According to Johan Ehlers, CEO of Agri-Expo, who presented this popular festival for the 12th time this year, the extended Friday night opening hours made up for the fact that the festival had to take place over a normal weekend. However, next year were back in full force with four days of festivities from 25 28 April. This festival is awesome in terms of marketing value for emerging cheese makers like us, says Mark de Villiers, cheese maker of Mysthill Farm, now almost 30 000 people know where to find our products.

FAIR TRADE TOURISM

Gets a New Name and Strategy

outh Africas leading responsible tourism NGO, Fair Trade in Tourism South Africa (FTTSA), is changing its name to Fair Trade Tourism (FTT) in order to signal its intent to become a regional responsible tourism certification programme. In addition, FTT is also unveiling its new brand which has been updated to represent a contemporary and streamlined approach to responsible tourism certification. The updated brand is meant to symbolise the progress that the organisation has made over the last decade. The new look represents FTTs businesspractise: a people-centric brand that aims to be approachable and light-hearted, while remaining professional and trustworthy. Over the next three years, FTT plans to transform itself from a hybrid certification/ development organisation into a dynamic, professional market development

organisation with one or more outsourced certification service providers. Separating certification from market development activities is consistent with international best practice and will create opportunities to facilitate business development and other services directly and indirectly to FTT-certified businesses, without conflict of interest. FTT will stimulate supply of certified tourism businesses in 8 southern African destinations: Botswana, Lesotho, Madagascar, Mozambique, Namibia, South Africa, Swaziland and Tanzania. The expansion to other destinations will be pursued gradually, based on demand and resources, with Madagascar being the first destination expected to launch Fair Trade Tourism certification. As part of the business plan development, the FTT standard has been revised and

updated to ensure compliance with national and international guidelines such as SANS 1162 and the Global Sustainable Tourism Criteria (GSTC). The FTT mark will be awarded to businesses that show commitment to Fair Trade criteria including fair wages and working conditions, fair purchasing, fair operations, equitable distribution of benefits and respect for human rights, culture and environment. By electing to stay at or use the services of an FTT-certified business, tourists are assured that their travel benefits local communities and economies, and that the business is operated ethically and in a socially and environmentally responsible manner. FTT will undertake this expansion plan with the support of the Swiss State Secretariat for Economic Affairs (SECO) and other donors.
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INDABA I

NEWS

IMEX

approach at INDABA that led to the potential saving of a small forest of 374 trees by minimising the need for piles of printed collateral and business cards. Thirteen SADC countries exhibited at INDABA this year, namely Zambia, Mozambique, Namibia, Swaziland, Lesotho, Angola, Botswana, Tanzania, Zimbabwe, Malawi, Mauritius, Seychelles, Madagascar, Reunion, as well as Kenya, contributing a total of 426 exhibitors to the show, growing year on year.

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NDABA 2013, the four-day showcase of Southern Africas tourism industry held at the Durban International Convention Centre in South Africa in May, boasted higher attendance numbers and success in implementing new technology and offerings this year. The Event was there for a first-hand look. A total of 2,341 local and international buyers attended the show, up 3% on the numbers who attended last year. The number of independent international buyers attending INDABA 2013 was up 6.86% on last years figures, with 1 464 international buyers attending the show this year, up from the 1 370 in 2012. In addition, South African Tourism hosted a further 249 top international buyers at INDABA 2013, significantly up by nearly 20% on the 208 international buyers hosted in 2012. Unaudited figures indicate that well over 10,000 delegates passed through the shows turnstiles over the course of its four days. What was noteworthy at INDABA this year was the impressive quality of the stands and the considerable investment by exhibitors. This was a significant vote of confidence, and added considerably to the quality of the show, said Thulani Nzima, Chief Executive Officer of South African Tourism. Thousands of events, activations and networking sessions were held over the course of the show days. Around 3,000 formal meetings were scheduled between buyers and exhibitors, using the shows tailor-made Online Matchmaking Diary. According to organisers, The INDABA Connect platform, designed to facilitate the effective sharing of contact details, product information, marketing collateral and presentations during the course of the show, received extremely positive feedback from many INDABA delegates. A total of 240,693 electronic connections (over 60 000 per day) were made by 11 458 INDABA Connect users, who shared over 14,258 documents. This was an eco-friendly initiative, a Go Green

F
Cultural Heritage Stand

Brings the World to Frankfurt

rankfurt, Germany was buzzing with meeting, incentive travel and events industry leaders in late May as they gathered for IMEX. Two African countries were in the spotlight at the global gathering, South Africa and Egypt. The South Africa National Convention Bureau (SANCB) held a press conference at IMEX presented by South Africas Minister of Tourism, the Honourable Marthinus van Schalkwyk who discussed the current status of the meetings, conferences and business events industry in South Africa, SANCBs achievements, and the new business events strategy for South Africa. South Africa was the African continents leading meetings destination in 2012, according to recently released ICCA rankings. Egypt also hosted an event at IMEX, Egypt Moves Forward. H.E. Mr. Hisham Zaazou, Minister of Tourism of the Arab Republic of Egypt discussed Egypt as a reemerging and distinctive MICE destination. IMEX was also the venue chosen by the BestCities Global Alliance, an international collaborative of convention bureaux, to announce its newest partner, Chicago, in the United States. Chicago joins Berlin, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore and Vancouver in the BestCities alliance. BestCities is the first global alliance to develop a certification program

What was noteworthy at INDABA this year was the impressive quality of the stands and the considerable investment by exhibitors. This was a significant vote of confidence, and added considerably to the quality of the show.

to ensure a consistent level of service excellence and quality standards from all partner cities. BestCities says Chicago brings the power of ten international convention bureaux to the BestCities Alliance. Attendees to IMEX got down to business quickly with a politicians forum. This years event was attended by the Honorable Secretary Claudia RuizMassieu, Minister of Tourism for Mexico; the Honorable Marthinus van Schalkwyk, Minister of Tourism, South Africa and His Excellency, Mr Hisham Zaazou, Minister of Tourism for Egypt. A total of 36 politicians from 28 countries attended. Politicians were invited to sign a new Declaration of Support intended to act as a public roll-call of politicians who understand the full economic importance of the meetings and events industry to their communities. It also serves to highlight the industrys frequently undervalued role in building and sustaining local knowledge economies, creating full and part-time employment, encouraging regeneration and stimulating infrastructure investment.

CTICC Chefs Cook

Up Charity Dollars

NEWS

Politicians Forum

Northern Cape Prize Giving

We set out first and foremost to entrench INDABAs value as the continents top tourism trade event. We wanted to ensure top-quality buyers, all serious about doing business with South Africas tourism industry, attended the show, and we are happy that the number and quality of international buyers increased this year. Working closely with Durban Tourism and Tourism KwazuluNatal, we set ourselves the target of hosting 250 top international buyers under the auspices of SA Tourism. We achieved this target and are happy to see that international buyers continue to see huge value in INDABA, which equips them with better insight and the information they need to do business with our destination, said Nzima.

hefs at the Cape Town International Convention Centre (CTICC) fed 700 guests attending the Table of Peace and Unity charity lunch on Table Mountain. This event aims to raise awareness around child abuse and in particular, child sexual abuse and all funds raised go towards this cause. According to General Manager for Operations, Aage Hansen, the CTICC team headed up by Executive Sous Chef, Maryke Le Roux, volunteered their time to cook and serve the main course for this event. As a convention centre committed to uplifting and empowering the communities in which it operates, the CTICC is excited to lend its support to this initiative. The centre is celebrating a decade of transforming lives through exceptional experiences this year, and it is fitting that the CTICC plays an integral role in the execution of this event. Hansen adds, One of the challenges that catering on a mountain presents is ensuring that all guests are served hot food simultaneously. The Table of Peace and Unity is spearheaded by the organisers of the Good Food and Wine Show, which was held for the 10th year in May.

NEWS

Cape Town

IFES Comes to

he International Federation of Exhibition and Event Services (IFES) is coming to Cape Town, South Africa from 27-29 June. This is the first time IFES is hosting its annual AGM and Conference, the IFES World Summit, in Africa. IFES represents over 140 members from 39 countries around the world, and nearly 90% of their members attend their annual AGM and conference their main event of the year. This years programme theme is Creating Value in the Global Exhibition Industry to Ensure Growth and Sustainability. Attendees will explore how the exhibition industry needs to adapt and evolve in order to flourish in the constantly shifting markets of the future. Technology, environmental sustainability and economic cut-backs are just some of the factors that can both threaten and create opportunities for the exhibition and event services

industries and which will be discussed at the conference. Speakers, including marketing specialist Simon Burton and environmental entrepreneur Jason Drew will discuss design trends, sustainable growth and marketing, all targeted at suppliers for exhibitions and events. Also at IFES, the 2nd annual logo competition winning design will be unveiled. Each year, the IFES Conference and AGM are hosted in a different city around the world. Next year the IFES World Summit 2014 will be in Delhi, India. The Conference and AGM logo is used throughout the year for the convention, and is placed on the website, official correspondence, signatures on emails of members of the board, newsletters, and promotion and marketing campaigns. It is the identity of that specific AGM. The IFES member whose design is selected wins a place at the IFES World Summit 2014

including complementary accommodation and accreditation to the 2014 event. The logo must, in some way, represent the destination city through elements such as colour and geographical or historic facts and must include a slogan. The Cape Town 2013 logo was designed by Exhibitus (USA). Their logo was inspired by the rich history of Cape Town, South Africa -- present in the range of diverse colours of its flag, culture, and people. The sphere represents the global/worldwide network interconnectivity which is a hallmark of IFES and its member and partners. The sphere is dynamics with color bands reaching multiple points and bringing with it the opportunity to share knowledge, culture, and the spirit of international collaboration. It also demonstrates that for a moment, in one unique location, the world can come together at a remarkable event.

(IT'S THE WAY THAT YOU DO IT)"

A One Stop Shop is a phrase that is often bounced around like a tennis ball. A One Stop Shop is one ultimate goal for many suppliers. A service provider must constantly adapt and modify their services and products to match specific needs and requirements from a range of clients. As Darwin said It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. The supplier who can anticipate changes in requirements, and who can not only meet expectations, but indeed exceed those expectations, will be the preferred supplier. Being a One Stop Shop is however not only difficult to achieve, it also requires an extended range of skills. Whether these competences are developed as internal resources or are manage through sub-contracting, requires the manager to become like the conductor ensuring that each part of the orchestra not only play together, but are in tune. These skills are not taught in books, they are learnt at the rock face, and the learning never stops. However, it is also important to appreciate whether we learn from these experience, is solely our choice.

"IT AIN'T WHAT YOU DO

Expects African Conference to Energize Members

always, our conference program will be designed to do just that - by employing a combination of highly relevant global presenters, industry research and insights and an unparalleled opportunity to network and exchange information with colleagues from all over the world. The AIPC has invited keynote speakers they hope will provide perspective on the current working environment in the industry and deliver important insights into how Africa is taking an ever-stronger position in the global community. Speakers will include Wendy Luhabe, one of South Africas most accomplished business icons and social entrepreneurs, Daniel Silke, an independent political analyst and speaker specializing in South African and international politics as well as the economics of emerging countries, and Thebe Ikalafeng, widely recognized as

AIPC

he International Association of Congress Centres (AIPC), the industry association for professional convention and exhibition centre managers worldwide, gathers in Cape Town, South Africa, in June for its Annual Conference and General Assembly. AIPC President Edgar Hirt says, This Conference will be taking place in a pivotal time for the industry, where a delicate balance of economic factors are challenging us all to expand our knowledge, become even more strategic and deliver innovation on all fronts. As

Africas leading authority, thought leader, advisor, commentator and author on branding and reputation leadership. Hirt says holding the conference in Cape Town will provide members with an energizing conference destination and some important insights into what for many will be a new and exciting part of the world. AIPC members consistently tell us that the exchanges and learning opportunities that characterize the Annual Conference are amongst the most valuable tools available to them to deal with the heavy demands of a changing industry and a challenging economy. When those benefits can be delivered in a location as stimulating as Cape Town, the result is an experience that will be remembered and acted upon for many years, says Hirt. One activity organized around the AIPC Conference is a convention centre Master Class for local and regional university-level students in conjunction with the School of Business of the University of Cape Town as a way of leaving an important industry knowledge legacy arising from the conference.

We cannot be everything to everyone, but selectively extending a business, either through incorporating vertical or horizontal services, can often make sense. Jack Smit, Business Development Manager for Complete Exhibitions (Compex) focusing on the Audio Visual service offerings says It just makes sense for a company whose focus is on the Confex sector to offer both exhibition services and audio-visual services. There is a natural synergy and not insignificant savings that can accrue to client. Within the exhibition area there is often an extensive array of LCD screens utilised by exhibitors, and there may also be live-streaming into the exhibition area from the conference hall. Within the Conference area, the staging, podiums, branding, backdrops, screens and presentations can be integrated with fabric mounts that incorporate the event into a seamless presentation. Cost is an important consideration, so often [wrongly] the decision critical factor in the selection of a service provider. It is however the one factor that does not guarantee service and delivery. Doing the right thing (being effective), in the right way (being efficient), sets a service provider apart from the competition.

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FEATURE

Innovative Stand Design

by Lesley Stones

ConCept GBegin Your Beyond

ADVERTORIAL

The latest trends include the use of fabrics, vibrant colours and special lighting effects, which must all work well together and capture the message the client wants to convey.

3D Design stand

remember once manning a booth at an information technology exhibition in Dubai, forlornly watching passers by ignore our small magazine stand. Our simple counter just couldnt compete with extravagant double-story structures dominating the exhibition hall, with video displays, disco beats, flashing lights and comfy seats. Perhaps the promo girls in miniskirts also had something to do with it, but for pulling an audience, bling was certainly

better. That glitz may not be entirely applicable in South Africa, but when you take part in an exhibition, the stand can be a make or break affair. Stand design company The Exhibitionist puts it bluntly, saying: Your stand and display has to pass the 10 second test, this is the time a visitor will take before deciding whether to pass your stand by or approach it. Designing a successful stand and display demands elements of architecture, interior design and retail planning, and

the correct relationship between materials, lighting, graphics and flow to create a high impact and a well-presented message. The methods for achieving that evolve as new materials become available and new techniques are honed. It also takes money, and right now money is in short supply. So theres a fine balance between economising to meet the budget while not scrimping so much that the impact is lost. That is putting pressure on designers to be innovative as well as economical, which is a tricky balance. Last November, the Exhibition and Event Association of Southern Africa (EXSA) handed out its annual awards to some incredible stand designs seen at shows throughout the year. Winners included Seatworks, 3D Design, The Exhibitionist, Scan Display and GL events Oasys. EXSA General Manager Sue Gannon says South Africas custom-built stand designs can rival the best in the world. EXSA members who visit Euroshop in Germany, the leading trade show for design in the industry, confirm that we can compete with the leaders, she says. Something to look to this year is the Johannesburg International Motor Show where stand design really excels and truly shows what the South African market can produce. * Continue on page 20

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he butterfly is a symbol of transformation due to its impressive process through metamorphosis. The butterfly also symbolises creativity, joy and a sense of spirituality. The stages of the life of a butterfly can be compared to the various stages that a business experiences, for example, the preliminary stage when the business is first initiated through to the periods of expansion. Similarly, ConCept G Exhibitions and Events is representative of growth and flourishing development. Just like a butterfly, ConCept G has emerged and developed through various stages in a relatively short time span since opening their doors three years ago. From inception, the butterfly was introduced as a signature icon incorporated into the branding and CI of ConCept G. It was not any butterfly that was selected the search was for rarity and a rare green to say the least. Green is a fairly unusual colour in the world of the butterfly, despite the quantity of green leaves in a rain forest. With unquestionable faith and passion, ConCept G has become a trendsetter within the exhibition industry with their originality and their innovative designs that mirror their success. The value of ConCept Gs brand and as a business within the exhibition industry can very well be measured by their investment in all the fundamentals that makes a company successful in this industry. ConCept G expresses innovation and flexibility through their designs and concepts bringing new life to each project, embracing the full possibilities and showcasing their commitment to their business and their passion for their product and their industry. Creativity and imagination are the very essence of the company, distinctively demonstrating the unequivocal commitment and quality that is paramount to the name that is ConCept G. Amongst the aspirations of the company is the realisation of their unique approach that reflects their fresh ideas and forward thinking methodology, showcasing each individual brand through design excellence that exudes elegance and impact. ConCept G is a specialised exhibition and event infrastructural supplier offering the supply, manufacturing and realisation of bespoke and system exhibition and event infrastructure. Says Gill Gibbs, CEO ConCept G, our aspiration is to go beyond

the ordinary, and we strive to depict this in everything that we do. The definition of beyond is: that which is past or to a degree greater than knowledge or experience; the unknown; outside the range of; more thanWith this in mind, we offer more than just the realisation of an exhibition stand or event - proficient hands on service, advice and attention to detail that will guide the participating company through the exhibition or event, from the conceptualisation of the ideas and briefing stages through to the process of transition and realisation. From the initial discussion phases, through to the design process and presentation, to the successful realisation of the project, we provide the platform for imagination and creativity to unfold. Attention to detail is imperative and at ConCept G, the correct time and dedication to best represent each exhibitors unique brand in a professional and contemporary way, adds to the value and reputation of the exhibiting company. The heart of Concept G is Kya Sand, Johannesburg, with a production facility for both bespoke and System projects; our design studio and our project team. Kya Sand is fairly close to the major exhibition and event venues. As an exhibitions and events infrastructural supplier, they invite the exhibitor to accompany them on a rare journey, as they take their most important asset, their brand, beyond the ordinary and express the importance of the brand and exhibiting company by best representation

within the exhibition or event space. Their dynamic design team and proficient and professional production team are highly skilled and accomplished individuals within the exhibition industry with many years of experience in their field of expertise. Andrew Gibbs, MD ConCept G says, ConCept G is about building and maintaining relationships with all of our clients - maintaining these relationships is of the utmost importance to us. We strive towards perfection, for if we do not set high standards for ourselves and our team, where does this position us in the exhibition and events arena? So we constantly work towards achieving the very best solution. We often encounter exhibitors that are entering the exhibition space for the first time and for many, it is the unknown. We are there to guide, assist and realise with a wealth of experience and expertise born of many years on the exhibition floor. For excellent and dedicated hands-on service that will take your event or exhibition stand to the next level, allow ConCept G Exhibitions & Events to begin your beyond.

FEATURE

Scan Display modulbox

aesthetics are also featuring more, she says. Monique agrees that printed fabrics are becoming a common medium to convey marketing messages, and when they are used with backlighting, the prints are crisp and far superior to vinyl. The industry in Africa still has a lot to learn, she believes, but imagination is partly being constrained by tight budgets from the clients. The exhibition culture is still in early developmental stages within Africa and as designers, we keep within conventional design requirements that are strongly governed by the clients budget, she says. If you look at trade fairs in Europe and the Far East its obvious that a larger investment is made in communicating the clients brand and displaying its products, since stand designs are more elaborate and on a larger scale than here.

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* Continued from page 18 The latest trends include the use of fabrics, vibrant colours and special lighting eects, which must all work well together and capture the message the client wants to convey. The European trend of using stretch fabric is really taking o in South Africa, replacing walls and creating special eects within a stand, Sue says. EXSA is championing the use of stretch fabric due to its greenness and longevity, being washable, reusable, and lighter and more compact than printed vinyl, making it easier to transport. We hope more organisers will make the conscious decision to advertise stretch fabric to their exhibitors as a greener option, Sue says. At Meetings Africa this year 40% of stands used some form of stretch fabric. More impressively, the exterior of Sandton Convention Centre was wrapped with fabric, creating a stunning sight to greet the visitors. This wrapping eect has been used all over the world and looks most dramatic when taken to great heights, says Sue. Another trend EXSA hopes will take o is the use of Quick Response Codes (QR) on stands. These bar codes contain information about the items they are attached to. They are read by an imaging device such as a cellphone camera, and software interprets the information. The data can include marketing material, so visitors can download contact details and other information, instead of collecting brochures. Monique Placido, the Head of Design for GL events Oasys, is seeing more demand for custom-built stands and a move away from clinical white to bolder and more prominent colours. Raw wood

An increasing interest in sustainable solutions and interactive technologies is pushing designers to focus on reusability beyond just one event, making printed fabric a popular option.

But you can still do well on a modest budget, Monique says. Brand awareness is the core goal, and designers have a responsibility to meet clients requirements within budget and within a high-speed turnaround time, she says. The bigger budgets in Europe and America allow designers to explore new concepts and let their creativity run wild, agrees Alan de Beer, the Creative Director of Scan Display. Smaller budgets often limit designers because of the cost associated with trying new things. This is not to say you cannot be creative on a small budget, but producing unusual, one-o custom elements will incur higher costs than producing more standardised elements, Alan points out. The overseas markets also work with longer lead times, giving designers longer to be creative and produce more wow designs. The recession has led to budget cuts and there is constant pressure to deliver more and better, but for less money, Alan says. Another challenge is that build-up times are being reduced, also to save money, and this negatively impacts us by putting us under pressure to build big, beautiful stands in less time than we normally would. Clean stands with simple lines are very popular at the moment, he says. But they are not necessarily simple to make, with features like layers, ribs or slats, and strong angular lines. The clean look means neutral colours are popular, or light natural wood nishes. Textured and patterned wallpaper has also become popular, to add subtle detail. An increasing interest in sustainable

FEATURE
An exhibitor should not follow any particular trend. A stand design should be a more personal display of the company brand and products.

solutions and interactive technologies is pushing designers to focus on reusability beyond just one event, making printed fabric a popular option. Materials with textured effects are becoming more common too, like OSB (oriented strand board), made from compacted wood shreds for a natural look thats environmentally friendly. Plasma screens, iPads and LED lighting are becoming more affordable, making them popular exhibition tools, particularly LED lighting for a greater control over the colour and warmth of the light. When I started in the industry we put TV sets on the stands. Now we have thin, wall-mounted plasmas or iPads in docking stations. Changing technology has aided us in designing better, slicker stands, Alan says. The hottest trend at the moment is definitely large-format fabric printing, agrees Conrad Kullmann, the Sales and Marketing Director of 3D Design. It is not only cost effective, but also very effective when used correctly. When it comes to lighting its all about LED lighting - its green and highly adaptable to different applications. One bold new innovation is augmented reality (AR), which was used for the first time in Africa on a stand 3D built for MTN at African Utility Week in Cape Town. Augmented reality (AR) augments a live view of a physical environment through computer-generated input such as sound, video or graphics. 3D is seeing rising demand for custombuilt stands, which Conrad attributes to the influx of international exhibiting companies, although local designers are definitely on a par with rest of the world, he says. Exhibition stands must be an extension of

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a companys marketing plan and corporate identity, he says. A booth should stand out and deliver a message, and short, sharp messages work best. Visitors who dont know the product must recognise exactly what the company offers when they see its stand. If you are obvious your audience will not miss the point, Conrad says. A well-designed stand effectively cuts through trade show clutter to get your message to your target audience, agrees Jennifer Gibson, CEO of The Exhibitionist. She believes clean and dynamic designs works best. An exhibitor should not follow any particular trend. A stand design should be a more personal display of the company brand and products. Tight budgets mean large and luxurious stands are not always viable, yet companies must maintain a presence and high profile brand awareness. That is fuelling demand for smaller system-built stands, rather than custom-built, since they are faster and cheaper to construct, reusable and easier to transport and store. Its important to keep focal points at eye level or higher, keep the number of images to a minimum, and to remember that larger images are more effective. One focused message is worth a thousand words, Jennifer says. A simple, high contrast, colorful image will give you a head start over your competition. Height is imperative in terms of standing out above the rest. Creative illumination attracts more visitors, and proper lighting enhances the image and leads to greater marketing results, she says. Stand lighting has improved significantly with LED lights now far cheaper, and very effective for highlighting areas of a stand. Innovative textures in the wallpapers, high gloss flooring, and textured wooden panels can really differentiate a stand, she says. Printing has evolved tremendously, with Digital Dye Sublimation printing used on fabrics and Digital Solvent, or Flatbed UV printing on rigid and rollable materials transforming the presentation of a clients products, she says. One problem is that clients are shopping for the best price as opposed to the best quality. It has become very difficult to deliver exceptionally high end sophisticated designs, as we have to be so cautious of meeting our clients budgets whilst simultaneously being creative in order to win the work. This keeps all the designers up to date on effective yet cost effective materials to construct out of, Jennifer says.

EVENTS

EVENTS

June
KARIBU 2013
31 May-2 Jun Arusha, Tanzania

AFRICA MINING INVESTMENT & DEVELOPMENT SUMMIT 2013

9-11 Jul Accra, Ghana

COMRADES MARATHON 2013

1 Jun Durban, South Africa

KENYA HOSPITALITY TRADE FAIR 2013

11-13 Jul Nairobi, Kenya

WATERTEC AFRICA 2013

1 Jun Johannesburg, South Africa

PUMPS, VALVES AND PIPES AFRICA 2013

1 Jun Johannesburg, South Africa

ENCOUNTERS DOCUMENTARY FESTIVAL

6-23 Jun Johannesburg/Cape Town, South Africa

ZANZIBAR INTERNATIONAL FILM FESTIVAL

29 Jun-7 July Zanzibar City, Tanzania
Jess Novotna

MEDIATECH AFRICA 2013

17-19 Jul Johannesburg, South Africa

69th IATA ANNUAL GENERAL MEETING AND WORLD AIR TRANSPORT SUMMIT
2-4 Jun Cape Town, South Africa

INTEGRATED MARKETING COMMUNICATION CONFERENCE

10 11 Jun Cape Town, South Africa

THE AFRICA TRANSPORT & INFRASTRUCTURE SHOW 2013

24 - 27 Jun Johannesburg, South Africa

SOUTHERN AFRICAN INTERNATIONAL TRADE EXHIBITION (SAITEX)

30 Jun Midrand, South Africa

DURBAN INTERNATIONAL FILM FESTIVAL

18-28 Jul Durban, South Africa

AFRIMOLD
4-6 Jun Johannesburg, South Africa

IOSH SOUTH AFRICA CONFERENCE 2013

18-19 Jun Johannesburg, South Africa

THE WORLD OF DOGS AND CATS & PET EXPO (WODAC)

19-21 Jul Midrand, South Africa

CONNECTING WEST AFRICA

11-12 Jun Dakar, Senegal

DIGITAL SERVICES AFRICA

25-26 Jun Johannesburg, South Africa

AFRICAS BIG SEVEN 2013 (AB7)

30 Jun-2 Jul Midrand, South Africa

HOMEMAKERS EXPO
25 28 Jul Port Elizabeth, South Africa

KENYA MINING, ENERGY/OIL/GAS AND INFRASTRUCTURE INDABA 2013

5-7 Jun Nairobi, Kenya

IFSEC SOUTH AFRICA

18-20 Jun Johannesburg, South Africa

FINANCIAL PLANNING INSTITUTE ANNUAL CONVENTION 2013

11-12 Jun Johannesburg, South Africa

AVIATION OUTLOOK AFRICA

24-27 Jun Johannesburg, South Africa

July
EDUCATION WEEK CONVENTION & LEARNING EXPO
4-6 Jul Johannesburg, South Africa

4th EASTERN AFRICA OIL, GAS & ENERGY CONFERENCE

18-21 Jun Nairobi, Kenya

19TH IPM WOMENS CONVENTION

26 Jul Durban, South Africa

BUILDEXPO EAST AFRICA

6-8 Jun Dar es Salaam, Tanzania
Photograph South African Tourism

LAB AFRICA
11-13 Jun Johannesburg, South Africa

WORLD ASSOCIATION FOR CO-OPERATIVE EDUCATIONS 2013

27 Jun Durban, South Africa

KITE 2013
26 Jul Durban, South Africa

17th ITELEXPO 2013

6-8 Jun Dar Es Salaam, Tanzania

MARKEX 2013
11-13 Jun Johannesburg, South Africa

6TH SOUTHERN AFRICAN AIDS CONFERENCE 2013

21 Jun Durban, South Africa

IFES WORLD SUMMIT 2013

27-29 Jun Cape Town, South Africa

EAST COAST RADIO HOUSE & GARDEN SHOW 2013

7 Jul Durban, South Africa

THE BABA INDABA CAPE TOWN

26-28 Jul Cape Town, South Africa

ENCOUNTERS DOCUMENTARY FESTIVAL

6-23 Jun Johannesburg/Cape Town, South Africa

AFRICA MEDIA BUSINESS EXCHANGE

18 Jun Nairobi, Kenya

3rd ANNUAL IT INFRASTRUCTURE AFRICA SUMMIT 2013

20-21 Jun Cape Town, South Africa

AIPC ANNUAL CONFERENCE AND 54th GENERAL ASSEMBLY

30 Jun-1 Jul Cape Town, South Africa

3RD WORLD CONFERENCE ON YOUTH & COMMUNITY SERVICE CONGRESS

8-13 Jul Johannesburg, South Africa

SAACI 2013 ANNUAL CONGRESS & EXHIBITION

28-30 Jul Port Elizabeth, South Africa
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EVENTS

EVENTS

August
4th ANNUAL CLOUD & VIRTUALISATION SUMMIT AFRICA
1-2 Aug Cape Town, South Africa

NATIONAL WATERSPORTS SHOW

16-18 Aug Northriding, South Africa

INTERNATIONAL CONFERENCE ON ENVIRONMENTAL ENRICHMENT (ICEE)

4-8 Aug Kruger National Park, South Africa

2013 BHF ANNUAL SOUTHERN AFRICAN CONFERENCE

18-21 Aug Cape Town, South Africa

SARCDA TRADE EXHIBITIONS

22-25 Aug Johannesburg, South Africa

BHF ANNUAL SOUTHERN AFRICAN CONFERENCE 2013

18-21 Aug Cape Town, South Africa

BABA INDABA
23-25 Aug Johannesburg, South Africa

DECOREX
7-11 Aug Johannesburg, South Africa

AFRICA PRINT EXPO 2013

21-23 Aug Johannesburg, South Africa

BIKE AND BOAT SHOW

24-26 Aug Johannesburg, South Africa

THE GOOD FOOD AND WINE SHOW

8-11 Aug Durban, South Africa

SIGN AFRICA 2013

21-23 Aug Johannesburg, South Africa

6TH SA INNOVATION SUMMIT

27-29 Aug Johannesburg, South Africa

19TH INTERNATIONAL SYMPOSIUM ON DENTAL HYGIENE 2013

14-17 Aug Cape Town, South Africa

NEDBANK CAPE WINEMAKERS GUILD AUCTION SHOWCASE

22 Aug Cape Town, South Africa

Photograph South African Tourism

THE SPRING SHOW 2013

28 Aug 1 Sep Pretoria, South Africa

AFRICAN FARMERS WORKSHOP EXPO

15-17 Aug Johannesburg, South Africa

SOCIETY OF RADIOGRAPHERS SA
22-25 Aug Durban, South Africa

FIRST WFSICCM CONGRESS IN AFRICA (CRITICAL CARE 2013)

28 Aug- 1 Sep Durban, South Africa
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REGIONAL

SPOTLIGHT

REGIONAL

SPOTLIGHT

The Province Built on Gold

GAUTENG

KEY VENUES
Birchwood Hotel and OR Tambo Conference Centre
The Birchwood Hotel and OR Tambo Conference Centre, located a few kilometres from OR Tambo International Airport, offers 50 conference rooms, 450 hotel rooms on site and extensive recreational facilities.

Sandton Convention Centre

The Sandton Convention Centre is a world-class, multi-purpose exhibition and convention centre situated in the heart of the Sandton business district, near a number of accommodation, retail and entertainment options. The 12-storey centre provides convention and exhibition space over five main levels. The convention centre offers 22 000m of convention, exhibition and special event space. The pavilion can seat 4 500 guests, while the ballroom can accommodate 2 000 banquet guests.

Coca-Cola Dome
The Coca-Cola Dome, at Northgate, is another of Johannesburgs top-class international conferencing, exhibition and banqueting centres. The domeshaped venue offers not only a massive entertainment arena, but also a host of private hospitality suites. The venue is renowned for its flexibility: it can be used as an exhibition space, a live concert venue or an intimate banqueting location.
Jess Novotna

The CSIR International Convention Centre

The Centre has 13 venues, including a newly built outdoor wooden deck, and an exhibition hall. Two international standard raked-floor auditoria seat 450 and 136 delegates respectively, while conference, breakaway and function rooms can accommodate groups of between 10 and 450 people. Up to 700 delegates can be accommodated in parallel sessions and up to 1 000 delegates can be accommodated for cocktailtype events.

Gallagher Convention Centre

YOU NEED TO KNOW

Gauteng hosts numerous international conventions year round. Its status as Africas business hub is, undoubtedly, one of the major reasons for its popularity among delegates. Johannesburg, in particular, has international appeal as the centre of so many of the countrys industries, such as the insurance, banking, information and communications technology, automotive, and mining industries. Organisations are drawn to the province by a number of factors, including Gautengs accessibility. Also, visitors can expect a wide variety of entertainment, from outstanding restaurants catering to global tastes, to interesting museums, art galleries and theatres.

CLIMATE
Summer in South Africa is from October to March. Gauteng has a summer rainfall pattern, and temperatures in summer average between 15C and 29C (60F to 84F). Temperatures in winter from June to September average between 4C and 19C (39F to 66F). The

ultraviolet radiation (UVB) sunburn index for Gauteng can be very high.
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he Gauteng province of South Africa has a little bit of everything to offer economic clout, glamour and glitz, and historic sites. Gauteng also has a unique geography, offering a combination of natural beauty and mineral wealth. The province is located on South Africas Highveld, a high-altitude grassy plateau, and includes two mountain ranges. The province is also the site of coal and diamond extraction operations, but it is best known for its gold deposits. Gauteng accounts for a third of South Africas gross domestic product. Politically, the three metropolitan municipalities the cities of Johannesburg and Tshwane (Greater Pretoria)and Ekurhuleni (East Rand) have come together to build a globally competitive city-region. Gauteng also boasts a rich history. The heritage revolves around the origins and evolution of humankind, mining and politics, especially the legacy of the system of apartheid. Visitors to Gauteng can enjoy exploring heritage spots, absorbing arts and culture, trawling the markets and malls for interesting memorabilia or simply soaking up the sunshine

GETTING TO GAUTENG BY AIR

in the great African outdoors. The province has a number of airports (OR Tambo International Airport, Lanseria, Rand, Grand Central and Wonderboom), which are serviced by domestic and international airlines, several of which provide direct flights to and from other African countries, as well as to and from Europe and the United States.

POPULATION
About 11.19-million people 22.4% of South Africas population, according to Statistics South Africas July 2010 population estimates.

Gauteng hosts numerous international conventions year round. Its status as Africas business hub is, undoubtedly, one of the major reasons for its popularity among delegates.

The Gallagher Convention Centre, one of Africas largest conference and exhibition venues, is located in Midrand, between Johannesburg and Pretoria. The centre has five purpose-built exhibition centres, 19 multi-purpose venues and state-of-the-art facilities that can accommodate between 2 000 and 12 000 people.

The Expo Centre

The Expo Centre is a conference and exhibition venue located south of Johannesburg. The venue has an indoor exhibition and conference space, as well as an extensive outdoor area, catering for large events as well as more intimate celebrations.

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COUNTRY

SPOTLIGHT

COUNTRY

SPOTLIGHT

Africas Windy Corner

NAMIBIA

You Need to Know About

The Namibia Tourism Expo 2013 The 15th Annual Namibia Tourism Expo is organised the Namibian Tourism Board (NTB) and was held from the 29 May to 1 June this year. The aim is to provide a platform for Namibias Hospitality Industry to promote and market their products and services to the industry and the general public. The Expo hosts exhibits by local, regional, and international establishments and also features interactive chef demonstrations, Namibian arts and crafts exhibitions, food, beer & wine tasting.

amibia, officially the Republic of Namibia, is a land of remarkable contrasts. Its landscape varies from the vast Namib dunes and seashore to teak woodlands and waterways. Namibia has a stable multi-party parliamentary democracy. Agriculture, herding, tourism and the mining industry fuel the Namibian economy. Because of the arid Namib Desert, it is one of the least densely populated countries in the world.

Key Venue
Windhoek Show Grounds The Windhoek Show Grounds were laid out, an area between Windhoeks city centre and the Suiderhof suburb, next to todays Maerua Mall. These show grounds were created in 1934 primarily to house the Windhoek Industrial and Agricultural Show. The Show Grounds now host the Namibia Tourism Expo annually.

Getting to Namibia by Air

Namibia has one international airport, Hosea Kutako International Airport (HKIA). HKIA is situated 45 kilometres east of Windhoek and handles over 640 000 passengers and 14 000 aircraft annually. HKIA connects weekly non-stop flights to Frankfurt, Munich and London-Gatwick, and daily connections to regional hubs such as Johannesburg and Cape Town. HKIA also services routes to Luanda (Angola), Maun (Botswana) and Victoria Falls (Zimbabwe).

Population
2,182,852 in July 2013 according to the CIA World Factbook.

Climate
In the winter, from May to September, the temperature in the interior ranges from 18 to 25C during the day. Below freezing temperatures and ground frosts are common at night. In summer, from October to April, the temperature ranges from 20 to 34C during the day.

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Because of the arid Namib Desert, it is one of the least densely populated countries in the world.

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EVENT GREENING FORUM

WHAT DOES IT TAKE

to win an EXSA Green Award?

n 2012 the Exhibition and Event Association of Southern Africa (EXSA) launched Green Award categories for its annual EXSA Awards. The response was positive, and six awards were handed out at the awards evening. Recognition is one of the most important, if not the most important feedback mechanisms for any initiative, says Nigel Walker, the Chairman of EXSA. Without recognition in the form of awards, it is difficult to highlight those projects that have gone the extra mile. Greening is not a once-off thing to do, it needs to be totally integrated into the project, and indeed into the business. Having done this, putting the spotlight on a number of projects that shine ensures that specific elements that contributed to a winning project are highlighted.

accompanied by a portfolio of supporting evidence.

CASE STUDIES
Perhaps unsurprisingly given the nature of the show, the Green Expo achieved the highest score in the Stand Awards category. Examples of initiatives where they scored well included: E-registration Show attendees were encouraged to use public transport or cycle. Those cycling were rewarded with free entry to the show. Handwritten chalk board fascias were provided for the exhibitors instead of traditional vinyl prints that only have a single use. All fascias included a QR code to provide visitors with exhibitor details without brochures. The show banned beef. Beef has a carbon footprint second only to lamb, according to TreeHugger. The Department of Environmental Affairs (DEA) stand at COP17 was also a Green Award winner for the Outdoor Pavilion category. Designed and managed by Scan Display, the stand harnessed naturally available resources like sunlight and air-flow for light and ventilation, stored energy from photovoltaic cells to power evening lighting and plasma screens, re-used materials on the stand, and used biodegradable carpet, which was donated to a perma-culture project after the event.

Town and Johannesburg Scan Interactive: Best Green Outdoor Pavilion for the CCR Expo/Marquee at COP 17

EXSA GREEN STAND AWARDS

HotelStuff/GreenStuff: Best Large Indoor Pavilion for their own stand at Hostex Complete Exhibitions: Best Large Stand for Sasols Olifants In-Situ Display Scan Display: Best Medium Stand Award for DEA stand at the CCR Expo at COP 17 Scan Display: Best Small Stand Award for Pfizer stand

BUT WHAT GOES INTO THE GREEN AWARDS? HOW CAN YOU WIN ONE?
The Event Greening Forum NPC (EGF) provided the guidelines and judging criteria for the awards, with the support of EXSAs stand judging forum. EGF Chairman Justin Hawes says, We did not want the award criteria to be prescriptive. Event greening is by nature a creative process, just like events. No two events are alike, and this means different methods of event greening will be required. There are a few broad categories of judging criteria, such as eco-procurement, operations and innovation. Each has a maximum number of points that can be allocated, and guidelines as to what warrants points. Scores are weighted to ensure categories playing a bigger role in greening are awarded more points. All entries must provide a motivation for why they should win a Green Award, and be

Entries for the 2013 Green Awards are open. Please download the application forms and judging criteria from eventgreening.co.za/green-awards/. For more information about the EXSA Green Awards, please contact Sue Gannon on exsa@exsa.co.za or 011 805 7272, or Pippa Walker on pippa@eventgreening.co.za or 011 447 4777.

2012 EXSA GREEN AWARD WINNERS: EXSA GREEN SHOW AWARDS

Three City Events: Best Green Exhibition for The Green Expo held in Cape

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INDUSTRY MOVES

INDUSTRY MOVES

CTICC Enters into

AIME and CIBTM Legend Golf &

Welcome New Event Director

INDUSTRY MOVES

New Partnership to Enhance Audio Visual Offerings

T
Reinforces International Partnership with GL events
asys has strengthened its ties with international partner GL Events to incorporate its expertise in global best practice, as well as to create new investment opportunities for local operations and business opportunities abroad. As a consequence Oasys Innovations has adapted its identity to reflect its globallyintegrated approach, and will from now be known as GL events Oasys. Oasys management has, through a collaborative effort with top executives of GL Events, made structural changes to the local organisation to allow for better integration of skill and expertise. Brian Kennedy has relinquished his position as Chief Executive of GL events Oasys, however he will remain as Chairman of the Board, providing strategic direction especially in terms of the companys growth initiatives. As a consequence, effective as of January 2013, Mark Strydom, who held the position of Chief Operating Officer for Oasys Innovations, has assumed the position of Chief Executive for GL events Oasys. Sameer Kahn, previously Chief Financial Officer of Oasys Innovations,

Oasys Further

will continue his executive financial duties with GL events Oasys and will also serve as Financial Director on the Board of the new entity together with Kennedy, Strydom and executives from GL events. GL events Oasys CEO, Mark Strydom says, In recent months we have been working with a great measure of urgency to adjust our company to adapt to changing market conditions, especially to accommodate the needs of our valued customers with innovations, human resources and processes. To achieve what we have set out to do required transformation on different levels of organisational excellence and underscores step-by-step progress in every facet of our business. On a global platform we have moved closer to GL events with its workforce of over 3,500 in 91 offices worldwide and a turnover in excess of one billion US dollars. The partnership, which has grown solidly since the World Cup in 2010, also motivated a new brand for Oasys Innovations in South Africa, namely GL events Oasys. Furthermore, GL events Oasys management is currently in final negotiation with selected entities to further strengthen the companys BEE component. GL events have a footprint in many cities around the world and their South African engagement, based on international projects locally, bodes well for new financial injections, transfer of know-how and skills development for the African exhibitions and events industry.

he Cape Town International Convention Centre (CTICC) announced that is has appointed INHOUSE Venue Technical Management (IVTM) as its new audio visual supplier. According to CTICC General Manager for Operations, Aage Hansen, the centre entered into a business partnership with IVTM, who will now be responsible for overseeing all the audio-visual requirements and solutions for the centre and its clients. The new appointment supersedes the existing partnership between the CTICC and its former in house audio visual supplier JV Alliance, whose contract concluded on 30 April, 2013. As a convention centre committed to continually raising the benchmark in terms of creating memorable experiences the CTICC places a key emphasis on partnering with suppliers, who share this vision, says Hansen. Partnering with IVTM, who boasts an array of innovative leading audio visual technology and services, means that the centre can now offer its clients unparalleled meeting experiences in terms of audio visual services. As a provider of three complementary services IVTM is able to offer an unprecedented level of technical service in the fields of Lighting, Audio, Audio Visual, Rigging, Power, Structures, IT equipment and services, says Managing Director, Ashraf Omar. We are excited to join forces with the CTICC to further raise the global competitiveness of the local meetings and events industry he concluded.

eed Travel Exhibitions (RTE) is pleased to announce the appointment of Jacqui Timmins as the new Director for the Asia-Pacific Incentives & Meetings Expo (AIME) and the China Incentive, Business Travel & Meetings Exhibition (CIBTM). Jacqui takes the reins from former Director of AIME, Sally de Swart, who has managed the event since 2011. Jacqui brings with her over 25 years travel industry experience and has previously held the position of General Manager for Travelscene American Express, as well as senior management positions at Stella Travel Services and Qantas Airways. She has managed events including Travelscene American Express onshore and offshore conferences, Qantas Platinum Club and Qantas Holidays Achievers events and has sat on the boards of the Australia Federation of Travel Agents and Travelscene American Express.

Safari Resort and Entabeni Safari Conservancy

New Finance Manager for

Appoint New General Manager

egend Lodges, Hotels & Resorts is delighted to announce the appointment of Andy Young as general manager of its flagship Legend Golf & Safari Resort and the malariafree Big 5 Entabeni Safari Conservancy. Andy is one of the leaders of the leisure industry in South Africa after heading the likes of Kwa Maritane, Mount Grace Country House & Spa and Champagne Sports Resort. With a reputation for a very hands-on approach and success first time round, Andy has also launched some of South Africas most well-known hotels including the Sandton Sun and Cape Sun.

Sandton Convention Centre

ishen Mathura has been appointed as the finance manager of Tsogo Suns premier conferencing venue in southern Africa, the prestigious Sandton Convention Centre (SCC). Rishens tenure at Tsogo Sun, an organisation with over 40 years experience in the hospitality environment, began in 2008 when he joined the group as financial controller in the hotel division. Rishens work ethic and ability to continuously meet the objectives of the organisation were quickly identified at the Sandton Sun Grayston and 54 on Bath, ensuring his transition into the role of financial manager.

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INDUSTRY MOVES

Dragonfly Africa

Wins at SA Tourism Ubuntu Awards

i i E n L ! N Ou

ragonfly Africa, Southern Africas Leading Travel Company, was awarded Outstanding Achievement in Destination Promotion by a DMC at the New York Library during a formal evening hosted by South African Tourism to recognize top achievers in promoting tourism to South Africa from North America. South African Tourism said, One destination management company exceeded all expectations in producing the largest number of qualified buyers for the recent Meetings Africa trade show held in Johannesburg, for this important event and in delivering that wow experience. These challenging-to-recruit high-level decision makers were a key contribution to the Americas tying with India for top numbers globally. These buyers from corporations, top incentive houses and associations, all have potential business for South Africa and returned home as enthusiastic ambassadors for our country.

Look & Feel Good Expo Kenya Airways Cargo

Wins Global Award

enya Airways Cargo Division has won the prestigious Air Cargo News global service award. Kenya Airways was voted top in service excellence in moving cargo to and from the busy and increasingly competitive Africa region. It is the first time that Kenya Airways has featured in the line-up of Cargo Airline of the Year winners.

Expands to Durban
xhibition organiser, Biz Events has announced that it will roll out its Look & Feel Good Expo to Durban for the first time this year. The expo will now take place in three provinces, giving a boost to the national marketing campaigns of its entrenched exhibitors and opening the door to new participants to whom national exposure is essential. The Look & Feel Good Expo attracts some 31 000 visitors to its Johannesburg and Cape Town expos.

3D Group Receives International Recognition at The

MOD awards in Las Vegas
3D Group wins in the category Best International used abroad, for our SAMSA stand at Ports Expo 2012.Modular exhibits are hotter than ever as exhibitors, along with exhibit and event companies, are increasingly looking for ways to reconfigure and recycle their exhibit properties, positively impacting their bottom line and the environment. The goal of the MOD Awards is to expose exhibitors, trade show, and event professionals to the best in modular exhibit design.

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For Advertising Please Contact Jardin Roestorff 021 6 7 4 0646 or jardin@filmeventmedia.co.za

www. theevent . c o. z a

OPPORTUNITIES

Tenth Annual International Business Awards

Call for Entries

equipment

venue

leisure

he Stevie Awards today issued a call for entries for The 10th Annual International Business Awards, the worlds premier business awards competition, which last year attracted nominations from more than 50 nations and territories. All individuals and organizations worldwide public and private, for-profit and non-profit, large and small may submit nominations to The International Business Awards. The final entry deadline is 15 May. Late entries will be accepted through 12 June, and results will be announced in mid-August. Entry details are available at www.StevieAwards.com/IBA. Stevie Awards will be conferred at three levels of distinction: Gold, Silver and Bronze. New for 2013, several Grand Stevie Awards will be conferred as best-of-competition prizes. The Stevie Award trophies, made by the company that makes the Oscar and other major international awards, are among the worlds most coveted prizes. Stevie Award winners will be selected by an international judging panel of more than 200 executives. The International Business Awards recognize achievement in every facet of the workplace. Categories include: Management Awards Company of the Year Awards

Customer Service Awards Human Resources Awards Information Technology Awards Marketing Awards New Product Awards Public Relations Awards Web Site Awards, Smartphone and Tablet App, and other media awards

For All Your: Conferences, Seminars, Corporate Functions, Event Staging, Road Shows, Product Launches and Presentations.

For a full list of categories visit: http:// www.stevieawards.com/pubs/iba/ awards/171_695_3021.cfm.

The Durban ICC, voted Africas Leading Conference Centre 11 times by the World Travel Awards, is one of the most advanced conference facilities in the world and offers the largest column free, flat floor, multi-purpose space in Africa.
Durban International Convention Centre

The Ultimate Gift Card is the best gift or reward you will ever give or get! You simply redeem it online for your choice of absolutely amazing things to do. Experiences to thrill, indulgences to enjoy, or weekends away to relax. Anything your heart desires is just a call away. We arrange it all for you.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A fifth program, the Asia-Pacific Stevie Awards, will debut later this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www. StevieAwards.com, and follow the Stevie Awards on Twitter @TheStevieAwards. Contact: Liz Dean, liz@thestevies.com +1 703-547-8389

AV Staging Worx cc

tel: 0861 2 GET AV/ 0861 2 438 28 email: quote@avstaging.co.za

www.avstaging.co.za

45 Bram Fischer Road, Durban tel: +27 31 360 1000 email: sales@icc.co.za twitter: @DurbanICC
www.icc.co.za

Experiences Gift Card

tel: 0861 116 175 www.thegiftcard.co.za

culinary entertainment

Specially tailored uniforms have been designed so that these hunky royals can cruise through a venue while serving some of the worlds most delicious and famous delicacies. Surprise your guests with innovative culinary entertainment that will spice up any event and offer a taste sensation that is hard to forget.
Oyster King

tel: 0860 OYSTER (697837) cell: +27 82 396 7902 email: thomas@oysterking.co.za
www.oysterking.co.za

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