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Introduction to Radio and Related Materials in the Digital Age

John Andre Vito Alip Lizette Frances Cruz BC 102

Objectives
1. Define radio and related media in the field of communication in the digital age (convergence, niching, synergy) 2. Enumerate the aural platforms (terrestrial radio, online radio, CDs, mobile phone, podcasting, etc.) 3. Describe the characteristics of radio and related media (portable, intimate, etc.). 4. Compare radio and related media with other forms of media (consumption and production).

Radio

Radio
Electronic technology Enables communication between two points without connecting wires or cables

Radio and Related Media in the Field of Communication in the Digital Age
We are living in the Digital Age. Digital industry creates a knowledge-based society surrounded by a high-tech global economy

Radio and Related Media in the Field of Communication in the Digital Age
Influences the manufacturing sector to come up with more efficient, convenient and innovative measures in the field of communication/mass communication

Digital Age + Radio = Digital Radio


The radio industry adopted DIGITAL RADIO in the 1990s
ANALOG RADIO DIGITAL RADIO

Translates audio signals into electric pulses Offers superior sound fidelity

Translates audio signals into a binary format Offers superior sound clarity

Digital Broadcasting
Digital broadcasting produces clearer sound, digital signals are less likely to be damaged by interference from other stations Digital broadcast technology allows broadcasters to transmit more information than they can with analog signals

Convergence
Merging of mass communication outlets (print, radio, television, the internet, etc) along with portable and interactive technologies through various digital media platforms Allows media practitioners to tell stories and present information and entertainment using a variety of media

Niching
Specialization of information/entertainment dissemination as to create a dedicated audience base

Synergy
Two or more elements working together to create something that is bigger or greater than the sum of their individual efforts

Aural Platforms
The term aural pertains to that which is perceived through the auditory faculty The term platform is defined as a means or opportunity for public expression

Aural Platforms
Terrestrial Radio Podcast Online Radio Mobile Phone Compact Disk

Characteristics of Radio and Other Related Media


Possesses the capacity/ability to carry and disseminate information and entertainment from source to multiple audiences Tried and tested means of communication (radio)

Characteristics of Radio and Other Related Media


Makes location virtually a non-factor in dissemination of information and entertainment Allows for a more dynamic way of education and instruction

Can be used as a technical utility

Comparison and Contrast


RADIO VISUAL? AURAL? INTERACTIVE? ADVERTISEMENTS? No Yes Yes Yes TELEVISYON Yes Yes Yes* Yes PRINT Yes No No* Yes

Sources/References
http://www.ehow.com/list_5970597_general-characteristics-radio.html#ixzz2VRYa0yok (June 6, 2013) http://wiki.answers.com/Q/What_are_the_characteristics_of_radio_as_a_mass_medium (June 6, 2013) http://www.businessdictionary.com/definition/synergy.html#ixzz2VRVoYcNa (June 6, 2013) http://en.wikipedia.org/wiki/Synergy (June 6, 2013) Mr. Philip James Erpelo, Instructor, UP Baguio http://socialmediashark.wordpress.com/2010/04/01/hyper-niching-embeddedness-of-socialmedia/ (June 6, 2013) 2005 Groliers The New Book of Knowledge Encyclopedia (June 6, 2013) http://www.buzzle.com/articles/different-types-of-mass-media.html (June 6, 2013) http://www.ehow.com/facts_5771312_importance-radio-communication.html (June 6, 2013) http://www.ehow.com/about_6586258_importance-radio-public.html (June 6, 2013) http://www.enjoythemusic.com/magazine/bas/0208/index.html (June 6, 2013) http://www.inetdaemon.com/tutorials/basic_concepts/communication/analog_vs_digital.sht ml (June 6, 2013) http://telecom.hellodirect.com/docs/Tutorials/AnalogVsDigital.1.051501.asp (June 6, 2013) http://education.yahoo.com/reference/dictionary/entry/platform (June 6, 2013) http://www.ehow.com/facts_5391074_radio-vs-tv.html (June 6, 2013)