AGRICULTURE NKEA

BUSINESS PLAN TEMPLATE AND GUIDE FOR ANCHOR COMPANIES IN NKEA AGRICULTURE

COMPANY NAME: __________

(company registration number: XXXXXX-Y)

ADDRESS: TEL: FAX: URL:

NOTE: This document serves ONLY as a reference guide in preparing the essential information required of a application and the examples provided do NOT reflect any particular applicant company.

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CONTENTS
Section 1.0 COMPANY EXECUTIVE SUMMARY........................3 Section 2.0 COMPANY INFORMAtion .....................................3 2.1 Overall Project Description........................................3 2.2 Business Intent & Proposed Business Activities.........3 ........................................................................................ 3 2.3 Mission & Objectives..................................................3 2.4 Expansion Strategies.................................................3 2.5 Financial Sustainability..............................................3 Section 3.0 PRODUCT INFORMATION.....................................3 3.1 Overall Product Description .......................................3 3.2 Local and Global Demand..........................................3 3.3 Competitive Analysis..................................................3 Section 4.0 HUMAN RESOURCE INFORMATION......................4 4.1 Management Team ...................................................4 4.2 Organization Chart.....................................................4 4.3 Proposed Human Resource Plan................................4 Section 5.0 FINANCIAL PROJECTIONS.....................................4 5.1 Financial Model..........................................................4 5.2 Financial Analysis.......................................................4 5.3DDetailed Production and Commercialization Plan.....5 5.4 Future Financial Consideration .................................5 Section 6.0 MARKETING PLAN................................................5
Complete product details, include specifications, charts, sketches, photographs, etc..................................................6 Place identifies existing channel and distribution tactics used and proposed for EPP implementation. ......................6

Section 7.0 IMPLEMENTATION PLAN......................................6 Section 8.0 APPENDICES.......................................................7

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Section 1.0 COMPANY EXECUTIVE SUMMARY

The executive summary is a write-up that provides the reader with a brief overview of a companys business aspects. Items that ought to be highlighted include: the companys core business activities, expertise, key, products offered, relevant market sectors, intellectual property rights, financial overview, and projected GNI & jobs creation. The summary should not be more than 2 pages.

Section 2.0 COMPANY INFORMAtion

2.1 Overall Project Description
For applicant companies: To provide description of companys history ( date of incorporation, shareholding structure, past activities and etc. ) and description of the core business the company is involved in A description of the companys intended business activities for the NKEA Agriculture application.

2.2 Business Intent & Proposed Business Activities 2.3 Mission & Objectives 2.4 Expansion Strategies

A description of the companys long term goals / mission statement.

A description of the companys execution plans in expanding and evolving its business activities as well as operations in areas that include its: Technology advancement and product development, marketing & product commercialization, financials and proposed company operation and sustainability in setting up for the expansion programme. A description of the companys financial sustainability for the proposed business activities.

2.5 Financial Sustainability

Section 3.0 PRODUCT INFORMATION

3.1 Overall Product Description 3.2 Local and Global Demand 3.3 Competitive
A description of the established products of the company and brand name Provide the local and global demand for the product the company intends to produce and market share of the company

Prepare an analysis of the companys product against the other products in its category, advantage of the product, threats faced, and
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Analysis

analysis of competitors

Section 4.0 HUMAN RESOURCE INFORMATION

4.1 Management Team
A detailed description of the key individuals managing the company: Ownership, and details of shareholders Name, designation & role of each individual Management Team member Education background & qualifications Work experience / involvement within the industry Certifications / awards received (if any) Partnerships (local/foreign) if any Provide the organizational structure of the company.

4.2 Organization Chart 4.3 Proposed Human Resource Plan

A description of the staff and expertise that are presently attached to / to be employed in the company. Prepare a 10-year projection and breakdown of the human resource plan and estimated salary:

Section 5.0 FINANCIAL PROJECTIONS

This section represents the companys future revenue, cost, expenses and cash flow.

5.1 Financial Model

Kindly fill in the attached Financial Projection Template* provided. Information required are as follows: 1. 2. 3. 4. 5. 10-year Profit & Loss projections 10-year Cash flow projections 10-year Balance Sheet projections Breakdown of capital and operational expenditure in detail Past 3 years Revenue and Profit After Tax

NOTE: *Please refer to Financial Projection Template V1.0 document Kindly note that all projected figures in the Financial Projection Template must be in Ringgit Malaysia (RM) .

5.2 Financial Analysis

Information required in the template are as follows:

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1. Return of Investment 2. Payback Period 3. Ratio of current asset/liability Any other information to prove the viability of the project

5.3 DDetailed Production and Commercialization Plan

A detailed description of the production and commercialization plan for the product

5.4 Future Financial Consideration

Examples of key financial questions for the company to consider (if any): How will the future revenues and expenses develop once the company has commenced its activities What sort of assumptions underlie the companys financial planning; when will the products / services be ready for commercialization by the company What sources of capital are made available to the company in order for it to sustain its operations How will the company realize its future profits What can Investors expect prior to investing in the company

Section 6.0 MARKETING PLAN

These are the items required to be spelled in the marketing plan in order for the evaluator to comprehensively understand the anchor company business and benchmarked against preset criteria.

6.1 Summary

Provides an overview of the entire plan, including a description of the product, business model, the differential advantage, the required investment, and the anticipated sales and profits.

6.2 Threats and Opportunities

State each opportunity and indicate why it is in fact an opportunity. State each threat or problem with possible consequences.

6.3 Target Market

Description of the target market segment (local/global) in detail by using demographics, psychographics, geography, or any appropriate segmentation analysis.

6.4 Market Size and

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Segmentation

Primary Market Secondary Market

Top priority market segment that the company focusing. Second priority market that can be turn to Primary market with some extra effort and initiative. Presents the broad marketing approach that will be used to achieve the plans objectives. Describes the market penetration strategy. States how the product will be positioned. May include a market attractiveness or business capability matrix.

6.5 Marketing Strategy

Positioning Strategy

Clearly describe in this section how the product or service will be positioned in the marketplace. Describe how the product or service has an advantage over the competition based on one or more of the following: Price Quality (also attributes, features) Service (company , personnel, or policies) Value (Marketing Tactics)

Competitive (Differential) Advantage

6.6 Action Programs

States how the marketing strategy will be implemented in terms of product, price, place, promotion, and other tactical or environmental variables.

Product

Complete product details, include specifications, charts, sketches, photographs, etc. Pricing and tactics may be utilized in introducing a new product.

Price

Place

Place identifies existing channel and distribution tactics used and proposed for EPP implementation.

Promotion

Direct or agents (own sales force or sales agent) Sales promotion Advertising Publicity

Section 7.0 IMPLEMENTATION PLAN

Details of:
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The action or task and deliverables Projected start & completion date The individual or group responsible for the implementation of the action or task Quarterly, Semi-Annually and Annual Targets of Production, Investment, Revenue, GNI and Jobs This may represented by the use of a Gantt Chart.

Section 8.0 APPENDICES

Any additional / relevant documents or information may be inserted in this portion of the business plan.

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