Company Overview

www.my-muv.com

May 2013

MUV Ltd. Is planning to raise equity financing, necessary in order to: i) complete development of its first product , ii) Develop the company's IP, iii) launch product to market, iv) advance business development relations with key industry players, and v) strengthen balance sheet position

All rights reserved. The information contained in this document and in the appendices thereto is confidential, proprietary and trade secret. Provision of this information should not be construed as a license or permission to use the information. Without prior written approval from MUV Ltd., no part of this document or of the appendices thereto may be reproduced or transmitted in any form or by any means, including but not limited to electronic, mechanical, photocopying or recorded or stored in any retrieval system of whatever nature. This document has been prepared for evaluation and investment purposes only.

COMPANY OVERVIEW
MUV, Ltd., a privately-held technology company based in Herzliya, Israel, designs and develops state-ofthe-art unified solutions for human interaction with multiple screens and media sources. This unique solution integrates touch, remote gestures, mouse functionality and voice interaction into a single converged system. MUV has developed fully functional prototypes, submitted patent applications, established relations with several strategic partners and is now starting Industrial Design of its first product. MUVs technology combines a small finger attached device and a sensor into an innovative interaction solution. The user can interact with displayed images through physical touching of the display area, or hover interaction with mouse or stylus like sensitivity. Further interaction includes remote gestures, virtual remote touch and voice control from anywhere in the room. The MUV solution offers superior user experience comprising natural interactivity and multitouch capabilities. Furthermore, it does not require special expensive cameras, screens or specific projection equipment. It works with any existing off-the-shelf projection devices and display surfaces. MUV's unique software processes the input of a standard low-cost IR camera to generate rich interactive functionality for any user. MUV started its operations in 2010 at the founders basement, and raised initial $150K seed funding. It currently has 4 employees CEO, CTO, VP R&D and VP BizDev. MUV developed a working product prototype showcasing the proof of concept and demonstrating the user experience for several use cases such as presentation environments, SmartTV, smart living rooms and more. MUV has just taken office space in Herzliya, Israel. Interaction with Displayed Content For more than three decades the traditional interaction method with displayed content has been handled via the common mouse and keyboard. Recently new technologies emerged: Touch Screens which improved interaction with smartphones, and Remote Gesture solutions that improved gaming niches. Neither methods are able to answer the many needs with the booming Smart TV products, interactive use of projected content and a wide variety of Commercial ,Educational and professional use cases. The Market With over 50 million units of installed base, the projector market is seeking for new revenue traction and growth engines. The immense penetration (30% annual growth) of interactive displays in Business and Education are examples of such growth opportunities. In addition, the Smart TV market is expected to surpass 150 million units by the end of 2013 but Smart TV functionality is still rarely used due to complexity and un-natural interaction methods. MUVs solution is uniquely positioned to provide the missing link to those markets. MUV Technology Offering MUVs Interactive Technology suggests a new paradigm of Human-Computer-Interaction. it offers unparalleled user experience (e.g. versatility, responsiveness, accuracy and ease of use) which is applicable to any kind of display without the need to adapt the content to the variety of control methods (as with e.g. gesture solutions). Its primary benefits are: Creates a new revenue product extension for electronics companies (such as Projector, Smart TV vendors and personal devices manufacturers) Provides higher productivity tools for business and institutional users (such as Boardroom, Conference room and Classroom) Enhances consumer media experience while blending well within the established base of consumer and business display products

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The Companys unique product has already received strong positive response from key players in the various industries such as Haier, Hisense and LG in TVs, BenQ in projectors, Technion in Education and Channel 2 News in Broadcasting. The Company plans to use the proceeds from the capital raise to fund its initial product release expected by Q42013. Additionally, funding will be used to continue development of MUVs technology platform, strengthen its balance sheet in terms of manufacturer commitments and assist the Company in building-out its sales, marketing and supply chain management teams. During 2Q2014, the Company will begin receiving orders for both the aftermarket and embedded products on a direct OEM channel basis and indirect licensing model with Shipments slated for 3Q2014. Financial below presents an outline of MUVs projected revenues.

Profit & Loss Proforma

all amounts are in $ '000 Revenues COGS (*) Expenses Operational Profit Cumulative Profit Y1 $0 $0 $660 ($660) ($660) Y2 $825 $28 $907 ($82) ($741) Y3 $4,206 $13 $2,264 $1,942 $1,201 Y4 $10,424 $8 $5,342 $5,082 $6,283 Y5 $20,220 $6 $7,119 $13,101 $19,384

General Indicators
Headcount Total MUV Unit Sales Unit BOM cost Consumer Price (Projector unit) (*) note: Y3 and forward - Revenue figure = Gross Profit 4 0 $0 $0 9 55,000 $25 $150 19 323,000 $10 $110 27 1,303,000 $8 $80 35 3,370,000 $6 $50

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INVESTMENT HIGHLIGHTS
Touch and Gesture interfaces are changing the face of displays: Touch has changed the display world. Every display environment is now rapidly moving to add touch interfaces. With the introduction of Windows 8, the PC environment is becoming also touch based. With this form of Human Machine Interaction becoming a common place there still remains a huge gap in the projected display space as well as providing virtual remote touch interfaces to touch and non-touch flat panel displays. The operating systems and the content are quickly becoming touch aware or touch enabled, however many of the physical environments do not support touch and are eager for a different solution. The Commercial, Institutional and Consumer display segments for large (over 40) flat panel or projected displays are looking for a solution embedded and after market, that can provide this type of interactivity. MUV has immense promise as a completely new solution to a current need. MUV Redefining the human display interaction metaphor Youre Touching It!!!: With its functioning and commercialization-ready prototype, MUV brings Human and Display Interactive solutions to a whole new level and is immediately lends itself to commercial and institutional applications. Its aftermarket and embedded products enable an interactive viewing experience for every projector and flat panel display in the market with minimal adaptation of interaction metaphor or content. MUVs Two Part solution of Thimble and Sensor enables both close-up touch and hover interaction with mouse or stylus-like sensitivity as well as remove gesture and virtual touch interactivity from anywhere in the boardroom/classroom/conference-room/living-room. Pushing the Envelope of interactivity into a $1B+ Market Opportunity: Todays lifestyle demands versatile and flexible solution that enables control and interaction with many types of rich media content from games and TV to presentations tutorials and web across multiple environments. A recent report by MRG (Multimedia Research Group) regarding the Smart TV market indicates that the number of global Smart TVs will reach above 150 million in 2013 with a compound annual growth rate of 31%. A similar report by DisplaySearch predicts that China alone will have close to 30 million connected TVs in 2014, with that number accounting for 50% of the TVs sold. Insight Media research group predicts that the traditional global projector market will surpass 10M units sold this year which translates to a relevant installed base of over 50M projectors. In addition, the interactive projectors segment showed a staggering 30% annual growth in 2012 where industry estimation shows that nearly 15% of projectors being sold world wide are interactive projectors and not the traditional passive one.

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MUV can be embedded in new projectors and smart TVs or can be sold as an aftermarket product to the over 50 million projectors in use worldwide. Insight Media also predicts that the Institutional segment will experience the strongest growth mainly being driven by projectors in education. In another study, Insight Media predicts that the Pico-projector market although currently very small will increase to over 20M units in 2016 due to performance and cost improvements.

In each of these cases MUV will transform the user experience to a remote-touchmouse-voice experience and dramatically increase usability and productivity in those environments.

Highly Defensible Technology Patent Families: The Company has patented multidisciplinary technologies that cover the overall system architecture as well as unique algorithms for current and future implementations. MUV's 180 pages PCT Application holds the International filing date of 23 February 2011 (23.02.2011). The company is managing its IP process with Israel's top patent attorney - REINHOLD COHEN & PARTNERS. The application comprises of 97 claims aggregated by subject, all carefully phrased using proper retreat lines to cover the entire technological spectrum needed to enable the full system. The PCT application will enter its national phase before 23 August 2013 (23.08.2013) where MUV will append the additional technology and know-how that was accumulated till then. Moreover, because of the multidisciplinary nature of the application, it is noted that MUV will be asked to split its current application into at least 3 different patents covering different methods and technologies, all carrying the same prior date of 23 February 2011. MUVs proprietary and patented system technologies integrate Hardware and Software disciplines as well as RF communication, coded geometrical optic sources, speakers, microphone, force sensing and capacitive sensing into a complex yet miniature system. This diverse multi-disciplinary product allows for many areas of innovation through the product life cycle to maintain the companys and the products competitive advantage. This reiterates MUVs expertise, technological foresight and in-depth understanding of the Natural Human Interface industry.

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The technological highlights are as follows: 1. Sensing capability, including a 2d camera covered with a narrow optical reception filter reacting to wavelengths of 940nm (with ~40nm deviation), supporting 1024X768 pixel detection at 24MHz modulation frequency. 2. Movement detection utilizing embedded algorithms within the sensor effectively analyzing multiple modulated optic sources using unique geometrical breakdown techniques to understand the user's exact location, orientation and movement in 3D space. 3. Invention of a new paradigm for content interaction, including comprehensive design and development of a smart finger attach device supporting several parallel input streams such as definition of Multicast / Broadcast high speed bi-directional wireless communication over 2.4GHz frequencies ; Encapsulating and coordinating multiple micro IR-laser drivers emitting modulated signals detected by reflective image processing algorithms; informing the system with the most gentle hand movements in 3D space using advanced force sensing and capacitive sensing technologies 4. Voice activated software engine that communicates with an embedded microphone within the above mentioned input device to support vocal commands with high profile background noise filtering including cross talking and host self-speakers (e.g. Smart TV) 5. Human interface software package (acts as a mediator between the user and the controlled device), simultaneously analyzing and funneling all input streams into continues iterative threads to process parallel events in respect to past accumulated knowledge base. After concluding the requested commands, the software package communicates with the controlled media device to instantly reflect the user's actions, all accumulate to less than 3ms round trip from the user side. 6. A close attention in respect to IP was given to future technologies being developed by MUV. Primary example includes a servo-based smart projection unit, capable of projecting multiple interactive screens on passive real-life surfaces. This dynamic projection system also includes speakers, microphone, Wi-Fi and webcam to support all interactive domains, while MUV's finger attach device utilize its interactive arsenal to effectively control and manage all different applications. Unique Modular-Architecture Platform Incorporates Multiple Use Case Innovations: MUV has developed a unique interactive architecture, which incorporates and welds together multiple innovations such as simultaneous remote and touch interaction, location independent command and control, voice operated interface and virtual conversion of any available surface to touch base. The modular design creates competitive advantages in terms of flexible design architecture, customized OEM product integration, manufacturing economies and component sourcing. MUVs product is designed to accommodate either an embedded or and aftermarket solution, thus expanding the target markets to both new sold devices and the already huge installed base. Scalable Business Model: The Companys manufacturing business model and its planed partnerships with OEMs create a scalable business opportunity. Management plans to leverage channel relationships to avoid building out a large in-house sales and marketing team and avoid in house inventory as possible. MUVs modular IP platform allows the Companys design teams to swap various key components to build new applications for additional product extensions. As unit volumes increase, MUV will negotiate larger purchase discounts from its suppliers. As its architecture supports both embedded and aftermarket application it can be marketed through OEMs retail channels as well as direct web sales, therefore allowing the company flexibility and quick response to changing business environments and different sale cycles. Dynamic Go-To-Market Strategy: Management is focusing its solution initially on two primary markets: Presentation and Smart TV, followed rd by few secondary applications to be approached by MUV through 3 parties, seeking to secure formal relationships with the leading players in these markets. The Company is in the process of securing partnerships with projection, display and Smart TV companies, and has also begun discussions with various companies in vertical markets applications. Management also plans to sell its products directly to Consumers online, followed by direct sales to OEM customers as well as through an indirect licensing model. The Companys go-to-market strategy is to

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supply its aftermarket and embedded solutions to commercial institutional and consumer product companies and OEM customers, who in turn will incorporate the solution as an accessory to their product lines and/or embed MUVs solution into a variety of other applications. MUV believes this distribution strategy will maintain capital efficiency. At a later stage, the Company intends to pursue opportunities in Smart TV and other commercial industries for specific applications, i.e. in broadcasting and command & control centers. The Company has a fully-working demonstration, which is slated for initial commercialization in Q42014. Potential Acquisition Target: MUVs proprietary technology platform can be utilized across numerous industries. The aftermarket and embedded product line, coupled with strong OEM relationships, position the Company for acquisitions with a host of electronic companies such as TV Manufacturers like LG and Samsung, Projectors manufacturers like Epson and BenQ, Peripheral device manufacturers like Logitech and Belkin, and many others. Young Management Team Supported by Industry Veterans with Successful Track Record: MUVs young entrepreneurial management team is supported by technology experts and veteran executives with successful track records. Rami Parham, MUVs founder and CEO is an expert at the interactive technologies arena and has years of experience in software design and development. Rami holds a B.Sc. with honors in industrial engineering from the Technion Israel's institute of technology, and was most recently the manager and developer of the inter-organizational data systems at Systematics, Inc. Robert Parham, MUVs co-founder and CTO was an Officer in the IDFs main technological unit, in diverse roles ranging from project management to twice commanding the IDFs top computer course ARAM. Robert is a laureate of the Head of Intelligence Award for Creative Thinking and has earned a B.Sc. and M.Sc. in Computer Science from the Technion as a member of the Technions elite excellence program, as well as an MBA from the University of Tel-Aviv. As a project manager with Microsoft, Robert oversaw the development process of one of Microsofts core security products. Later, as a Product Manager with IBM, Robert was part of the core corporate marketing team for a $600M B2B product. Jonatan Ary, MUV's co-founder and VP R&D has more than 10 years of experience as a developer, team leader and system architect, dealing with diverse platforms including web, mobile applications, systems integration, social platforms and more, especially excelling with creating the most innovative user experience in all of the above. Jonatan holds a B.A in Computer Science from the Interdisciplinary Center and was most recently the CTO of Moblin. Daniel Star - Over 25 years experience in global business, including technology ventures in Europe, US and Latin America. Former investment manager at Intel Capital in Israel and Europe, responsible for company building as part of the Intel Innovation Center Seed Fund.

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THE PRODUCT FULL INTERACTIVE SUIT

Revolutionizing the field of interactive displays, MUV has created a highly technical solution that immediately meets the needs of professionals educators and consumers behavior. The Company has developed a highly scalable platform that offers technology with several critical product factors required by both OEM customers and consumers: MUV presents an innovative approach for today's products, technologies and needs to include: Multi manner control Touch, Hover, Gestures, Mouse functionality, Virtual Stylus, Voice Interaction - all together. It controls all of the above from a remote distance away from the screen, or it can turn the screen (even wall sized projected screens) into an interactive touch screen utilizing finger touch control method. Multi Device Controls more than 1 environment concurrently (people are using more and more screens simultaneously). Its encompassing human interface device can control projected screens, Smart TV, desktop/laptop computers, tablets, smartphones, media centers, etc. MUV's product functionality is not dedicated to a specific environment and is therefore not restricted to any single device. Multi User Enabling more than 1 person to interact with the screen. Usually referred to as 'Social Interaction', MUV enables many users to interact with the same platform while distinguishing between different users in space and reacting individually according to their actions and input streams. Usability: MUV features a personal un-intrusive device with an ergonomic design and is superbly intuitive by design no learning period required. Fast ROI and Significant Lower Total Cost of Ownership: MUV is designed as a mass production consumer electronic device, targeting end user price in the range of a regular mouse.

The product was designed from the ground up for multi-manner, multi-user, multi-device usability and can therefore be easily extended to future applications and evolve into a personal interaction focal point for everyday use. MUVs modular architecture allows the development and improvement of these increasingly customizable, smaller, and more competitive products. MUV has completed designs and created working prototypes of the interactive platform. After Market Product MUV's aftermarket solution targets the presentation market. It is a projection accessory tailored as a standalone interactive solution, connected through a wireless connection to separate projectors and computers. Comprises of a small finger attach device, a standalone IR Sensor and a software suite that runs on the host computer. MUVs product supports the full installed base of projectors and computers in the field either via direct USB power connection or a separate USB power source as well as Bluetooth communication. Installation process is exceptionally easy and comprises of the following steps: 1. Mount a small sensor on top of the projector and connect it to a USB slot for power 2. Insert a USB dongle to the PC (or any other supported host) 3. Touch 4 points on the screen as a one-time calibration process

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Embedded Product MUV's second product is designed for embedded application and is targeted for embedding in projectors and later on in other media devices such as Smart TVs. It comprises of the same thimbles and software package, combined with the same IR sensor as an embedded module within the projector. In this case the Installation process reduced to turning the projector ON and start working.

Whether with the aftermarket or embedded products, MUVs interactive technology deliver the following benefits to each and every presentation scenario taking place: The projected surface acts like a touch screen with tablet like multi touch abilities The user can use its built in stylus for ultra-precise tasks like writing or drawing just as if he was holding a regular pen Support all screen sizes Unique hover mechanism enables to touch the screen without touching it while hovering a few inches above it The user can point the screen and control it from any point in the room, supporting 6 Degree of freedom with 180 degree of vision, up to 15 meters (in current version) The system provides the presenter with complete mouse-like functionality including cursor control and clicking The user can touch the screen remotely with both multi touch and gesture recognition support Depth sensing mechanism enables real time interaction with 3D content Embedded voice recognition engine support voice commands from any distance The system supports interaction with multiple users and multiple screens concurrently

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TECHNOLOGY & INTELLECTUAL PROPERTY

The Company has patented multidisciplinary technologies that cover the overall system architecture as well as unique algorithms for current and future implementations. MUV's 180 pages PCT Application holds the International filing date of 23 February 2011 (23.02.2011). The company is managing its IP process with Israel's top patent attorney - REINHOLD COHEN & PARTNERS. The application comprises of 97 claims aggregated by subject, all carefully phrased using proper retreat lines to cover the entire technological spectrum needed to enable the full system. The PCT application will enter its national phase before 23 August 2013 (23.08.2013) where MUV will append the additional technology and know-how that was accumulated till then. Moreover, because of the multidisciplinary nature of the application, it is noted that MUV will be asked to split its current application into at least 3 different patents covering different methods and technologies, all carrying the same prior date of 23 February 2011. MUVs proprietary and patented system technologies integrate Hardware and Software disciplines as well as RF communication, coded geometrical optic sources, speakers, microphone, force sensing and capacitive sensing into a complex yet miniature system. This diverse multi-disciplinary product allows for many areas of innovation through the product life cycle to maintain the companys and the products competitive advantage. This reiterates MUVs expertise, technological foresight and in-depth understanding of the Natural Human Interface industry. Key Technology factors for the product architecture include providing a range of location independent multi-touch solutions at affordable costs, while its intuitive user interface creates a second to none user experience: 1. Sensing capability, including a 2d camera covered with a narrow optical reception filter reacting to wavelengths of 940nm (with ~40nm deviation), supporting 1024X768 pixel detection at 24MHz modulation frequency. 2. Movement detection utilizing embedded algorithms within the sensor effectively analyzing multiple modulated optic sources using unique geometrical breakdown techniques to understand the user's exact location, orientation and movement in 3D space. 3. Invention of a new paradigm for content interaction, including comprehensive design and development of a smart finger attach device supporting several parallel input streams such as definition of Multicast / Broadcast high speed bi-directional wireless communication over 2.4GHz frequencies ; Encapsulating and coordinating multiple micro IR-laser drivers emitting modulated signals detected by reflective image processing algorithms; informing the system with the most gentle hand movements in 3D space using advanced force sensing and capacitive sensing technologies 4. Voice activated software engine that communicates with an embedded microphone within the above mentioned input device to support vocal commands with high profile background noise filtering including cross talking and host self-speakers (e.g. Smart TV) 5. Human interface software package (acts as a mediator between the user and the controlled device), simultaneously analyzing and funneling all input streams into continues iterative threads to process parallel events in respect to past accumulated knowledge base. After concluding the requested commands, the software package communicates with the controlled media device to instantly reflect the user's actions, all accumulate to less than 3ms round trip from the user side. 6. A close attention in respect to IP was given to future technologies being developed by MUV. Primary example includes a servo-based smart projection unit, capable of projecting multiple interactive screens on passive real-life surfaces. This dynamic projection system also includes speakers, microphone, Wi-Fi and webcam to support all interactive domains, while MUV's finger attach device utilize its interactive arsenal to effectively control and manage all different applications. The Companys competitive position is dependent upon its ability to protect its proprietary methods and technology, and its ability to rapidly exploit its innovations. To date, MUV has filed 1 PCT Application

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covering its hardware, software, concept design and interpretation methods. These patents are in the sole ownership of the company. The company intends to file patents in all relevant countries (USA, Europe, Japan, etc.) until 4Q 2013. MUV believes that in the course of development its future technologies more patentable ideas will emerge due to the skills of its creative development team. MUV's employees and consultants generally enter into agreements that contain provisions with respect to confidentiality and the assignment of rights to inventions made by them while in MUV's employment. Agreements with consultants generally provide that rights to inventions made by them, while consulting for MUV, will be assigned to MUV. Agreements with employees, consultants and collaborators contain provisions intended to further protect the confidentiality of MUV's proprietary information. R&D Plan: The company has developed a working Alpha product with multiple embedded functions including both hardware and software elements. MUV's finger attach device is fully functional controlling both projected and physical screens of any kind. The software currently supports Windows based computers with several communication modules for other operation systems such as iOS and Android. The R&D plan can be roughly divided into hardware and software development. Given the solutions extreme versatility, hardware development is mostly decoupled from software development as the required software is dependent on the target market segments, whereas the hardware development is for general purpose. Highlights of the R&D plan are as follows: Hardware: The main task of the hardware development is to industrialize MUV's finger attached device and integrate its various features into an ergonomic un-intrusive design. The hardware development process will be divided into 5 development threads working in parallel. a. Electronics chip design enhancements, energy efficiency, wireless communications protocols b. Optics lasers collimation to create the desired geometrical patterns, light sources modulation, CCD camera optic properties enhancements c. Firmware all embedded software including signal processing and compression for the sensor and for the finger sleeve d. Industrial Design materials, packaging, appearance, usability tests e. Productization standardization approval (FCC, CE, EMC, Eye safety), preparation of production plans, BOMs, blue-prints, testing and overall integration Software: Software should be finalized and tested to fit the end user customs and habits and to support all major operation system, namely windows, MacOS, iOS and android. Software development will take place from day 1 parallel to hardware development. There are roughly 4 major modules under development: a. Communications This module communicates using RF protocols with the finger device to receive and transmit discrete event notifications. It also implements BT communication with the sensor to receive location and modulation inputs b. Optics and processing This module decodes and translates the geometrical optic input with respect to the integrated wireless communication stream, process the raw input according to the pre-defined algorithms and creates meaningful events for the UI module c. UI The UI module manages the interaction between the user and the host, namely a Smart TV, Mobile phone, Computer or a Projector with processing ability. This module might be designed, built and tested in full cooperation with the host manufacturer to fit the needs, methods and applications of the controlled environment. d. Manager The manager module is the aggregator of the entire system orchestrating the execution of the different processes.

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Product & Road Map: System is comprised of 3 critical elements: st nd Finger device - MUV has finalized its 1 and 2 generations of its finger device with a fully rd functional prototype and plans to develop its 3 generation as a commercialized production ready product until the end of 2013. st nd Sensor - MUV has finalized its 1 generation of its optic sensor and plans to develop its 2 generation as a commercialized production ready product until the end of 2013. Software package - MUV has established a fully operated software package for both the embedded side and PC side and plans to finalize it into a user oriented version with full support for several main operation systems. MUV has successfully completed several demos and beta tests with potential customers and is pursing the following roadmap and go-to-market strategy towards its final product and first revenue stream: M1: Electronic and optic input aggregation in regards to final components physical attributes (size, volume, assembly etc.) as inputs for the Industrial Design phase M1-M2: Industrial design for the 2nd generation optic sensor including size reduction, projector's mounting solution, appearance etc. M1-M3: Industrial design for the 3rd generation finger device including materials, packaging, appearance, usability tests etc. M2-M4: Electronic and optic development of the IR sensor in regards to BOM reduction and performance resulting with final hardware spec and blue prints M2-M5: Electronic and optic development of the finger device in regards to BOM reduction and performance resulting with final hardware spec and blue prints M4-M5: Critical standardization approval and pre-integration testing of all elements M1: Software interface and protocol definition for all 3 elements (PC, finger device, IR sensor) M2-M4: Embedded algorithms of the IR sensor for geometrical patterns translation based on known physical properties of the CCD camera M2-M4: Embedded firmware of the finger device according to known protocol definition with the IR sensor M2-M5: Driver and user side development for PC based platform resulting with final control panel functionality, appearance and usability definition M5-M6: System Integration and testing together with selective supportive customers (off-site) M5-M7: Establishing 2-3 proven use cases (i.e. Education software package, Corporate aimed utilities, SmartTV operation program) based on customer's continues feedback M7-M9: Series A production (in Israel) of first 500 units M7-M10: In-site pilots with major customers from sampling markets M7-M10: End users focus groups M7-M10: Shows and exhibitions participation M7-M10: Demonstration of capabilities for strategic companies while seeking partnerships and cooperation. M11-M12: Fine tuning and conclusion implementation of both hardware and software side resulting with final production ready version of the MUV package. M12-M16: launch go-to-market strategy & mass volume PO harvesting rd M12-M16: Manufacturing in production volume using 3 party affiliates (i.e. SEA, Latin America) M16: Shipping the MUV product according to PO stream

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INDUSTRY OVERVIEW Presentation Environments

Dynamic presentation practices have not changed much since the introduction of Power Point and its slides navigation remotes. The dramatic changes of using on-line web content and the touch and multitouch interaction methods have not been able to find their way to the presentation environment. As a result, the presenter's interactive abilities are limited to either laptop control, wireless mouse or touch sensitive interactive whiteboard. The limitations of these interaction methods put significant burden to the presentation flow: Sitting behind a laptop computer keeps the presenter away from his audience. Holding a wireless mouse provides a very limited control over the presentation content. Interactive whiteboards and interactive projectors offer no remote interaction at all and force the presenter to stay near the screen. Moreover, they are limited in size, highly expensive, require costly installation and replacement of the existing projector in case there is already one installed. MUV technology can be either embedded into new projectors or can be sold as an aftermarket product. Aftermarket product can serve the install base of over 50 million projectors used worldwide, transforming each and every one of them into a "wall-sized tablet", including the full interaction functionality of a tablet screen, together with complete remote interaction, enabling the presenter to point the screen and control it in 3D space, write and tap on it as if he was holding a stylus, or even click & scroll with his finger as if he was holding a regular mouse.

Corporate & Boardrooms Applications

The touch revolution has successfully penetrated corporations. However, boardrooms were left behind, as they are thoroughly wired. Moreover, budget constraints keep them from relying on keyboard and mouse. Some boardrooms have indeed transitioned to touch enabled Flat Panel Displays - a solution that is highly expensive and limits display size when compared to projected displays. MUV can bring the touch revolution to corporate boardrooms for a low cost and very simple installation and it can transform presentations to enable interactivity and drive better brainstorming and sharing of ideas. MUV is indeed the most cost effective solution for the large install base of projectors in the boardroom environment worldwide.

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Educational institutes
Projectors and Whiteboards are arriving at the educational market in a rapidly growing rate, becoming the fastest growing segments of these two separate product categories. Futuresource indicates a yearly value of US$1 Billion in global sales of interactive whiteboards. "With global classroom penetration sitting at just 7%, these numbers only represent the tip of the market potential iceberg," says Colin Messenger, senior consultant at Futuresource. MUV holds a unique proposition for this emerging and fast growing market. Its Whiteboard solution comprising hands-free-stylus interaction, hovering mechanism that demands no physical touch, combined with the remote multi touch capabilities, applicable on front and rear projection as well, all can create a cost effective unique solution that will accelerate the penetration of the interactive whiteboard even beyond its current educational framework.

Large Venue Presentations

Mouse and Keyboard provide some means of interactivity in boardroom as inconvenient as they might be. So are large touch-enabled Flat Panel Displays, with their price and size limitations. Pen operated interactive projectors can be used in classrooms and ease the gap a little bit for this market. However, in large venues, all these forms of interaction completely fail. Whiteboards and large Flat Panel Displays do not exist in those gigantic form factors while only standard front projectors can be useful for generation of such a large display. MUVs ability to support both touch and remote interaction with any screen size is paramount, as many of these screens cannot be physically reached to generate touch.

Smart TV & living room environment

Today's living rooms are undergoing a revolution. TVs have mutated from display-only devices into smart TVs that enable the user to display a variety of content, such as web, video streaming, gaming, social networking and much more. All these services need to be controlled by the user with a unified, easy to use, single solution. It is obvious that the standard remote control or the bulky mouse and keyboard are not suitable to control such a diversity of content in the living room environment. Current attempts of solving this problem utilize either a remote pointing device or a gesture based solution. These solutions are extremely limited in functionality. The remote needs to be continuously held (sometimes for hours). It contains an array of buttons and usually uses Gyro/Pad technology which provides uncomfortable interaction and limited functionalit. The gesture solutions using 3D imaging are

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expensive and hard to embed while the 2d imaging offers very restricted interaction. Both 2D and 3D support short distances and require a complete redesign of the user experience as well as the content itself to enable basic control. MUV's integrated approach empowers the user with the most precise mid-air control up to 15 meters, complete remote- and mouse functionality for traditional content and habits, and full support of voice commands as a future interactive commodity for Smart TV environment. MUV allows all this while providing the same experience the user is accustomed to, without a redesign the content or the method of interaction. The system is very easy to embed and the user can simply point to the screen and control any kind of content with no learning curves and adoption periods. The latest report by MRG (Multimedia Research Group) regarding the Smart TV market indicates that the number of global Smart TVs will reach above 150 million in 2013 with a compound annual growth rate of 31%, making it an attractive segment to pursue.

Vertical Applications - Broadcasting studios, Command & Control centers

Command & Control centers have always faced the challenge of dealing with massive data flow using a complex array of screens, users and input devices. By leveraging MUV's many-to-many communication method, it enables a single user to control multiple displays from a static viewpoint in space. It also allows multiple users to control a single display from different locations in the room. The company can establish a unified, tailor made solution for Command & Control centers that will set interactive redundancy and inefficient workflow to zero. When looked closely, Broadcasting studios are in fact giving presentation to millions of people every day. After a successful pilot with one of the major national news broadcasting firms in Israel, the company demonstrated how it can transform a passive studio into a fully interactive environment within a few hours. With tens of thousands of TV broadcasting studios worldwide, this professional market segment can embrace MUV's capabilities, reaching virtually each and every potential customer in the planet on a daily basis

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COMPETITIVE LANDSCAPE
MUVs pioneering technology offers significant advantages over todays interactive experience. Followed is MUV's competitive positioning for the company's first primary markets - Educational, Institutional and Projectors related applications. When dealing with projected and presentational content, the presenter's interactive abilities are always limited to 1 out of 3 product categories: 1. Static control The awkward old-fashion method of sitting behind a Laptop / PC while presenting. Sitting behind a laptop computer keeps the presenter away from his audience and thats the exact situation the industry is trying to solve. 2. Wireless remote controller Solutions like Logitech's air mouse, power point remote controllers for slides navigation and other (mostly gyro based). Holding a remote controller or a wireless mouse offers remote interaction with a very limited control of the presented content, namely the traditional power point presentation. In addition, the user is forced to hold something during the entire session which makes it uncomfortable to use both his hands to freely express himself or hold other things. Prices may vary between $50 and $250 3.

Interactive projectors1
Overview: There is a clear demand for interactivity with projected display systems in order to create new way of sharing information with audience. To answer this demand major projectors companies started to develop interactive projecto+rs (most of them are based on a TI reference design and show the same functionality). This technology started to appear in the market around 2 years ago. Price range of these projectors is between $1200 and $2600, and it is being marketed mainly by InFocus, BenQ and Epson. Non Interactive projectors with the same capabilities cost between $200 and $500. There is another category of semi-interactive projectors which has a 'presentation remote control' that can navigate thru slides back and forward, we won't survey those solutions. Solutions for touch-like surfaces with projected content utilize either capacitive boards or IR frames, while both of them offer no remote / hover interaction at all and get highly expensive for large screens. Capacitive boards and IR frames also need to be transported and installed at the customer's site by professional workers. In addition, all of the above suffer from their 'limited active physical size', meaning the user can't touch something above his height, while MUV enables the user to 'hover' and touch the screen 20 ft. above his hands reach. IR frames price may vary between $1,000 and $5,000 for common sizes. Implementation Architectures: The target is to implement both Touch functionality as well as Remote interaction with good capabilities such as precision, distance and natural cognitive response. 1. First method (being used by Epson with their BrightLink series) consists of an IR sensor embedded in the projector facing the screen, combined with an IR pen to achieve touch functionality with the projected screen. In this method, there is no remote interaction at all while the touch interaction is very accurate (same as MUV). 2. Second method (being used by InFocus, BenQ, Dell and others) utilizes a static IR grid that is being emitted from the projector onto the screen, while an IR camera mounted on the tip of the pen captures the IR grid to conclude the pointing direction of the user. This method offers remote interaction, however it poorly supports touch interaction with the screen. There is a crucial difference between the abovementioned remote architecture and MUV's technology:
1

and touch-like surface solutions, namely capacitive boards and IR frames

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a. With MUV the IR grid being emitted from the finger device is fully dynamic, while the camera is mounted on the projector and translates the geometric patterns it sees into the precise location of the user in 3D space (absolute input). b. The above IR grid being emitted from the projector is static and 100% fixed to the screen while the camera is mounted on the pen device and uses the grid as a reference to the user's motion in 2D space (Relative input) Compared to MUV: In fact, those are two opposite architectures. MUV solution yields Significantly superior results in terms of precision, cover range and natural & smooth interaction Supports both touch and remote interaction as part of the same optic solution, without complementary aids like accelerometers and gyros Supports all screen sizes even above the 80 inches limit of interactive projectors Creates better user experience as a wearable solution Non of the interactive projectors can allow you to really TOUCH the screen as we touch our Smartphone screen Instead of holding a bulky pen during a 3 hour presentation, MUV free your hands to express your self, hold other things (like your papers or a microphone), type on a keyboard etc. The need to hold something eliminates the option of remote multitouch interaction since you won't hold 2 pens in both your hands... Can work with any existing projector as an after market solution, and most importantly with other media devices such as existing LCD screens which are getting very common at the corporate and professional landscape. th 2 Costs 1/10 of the interactive projector price Supports depth recognition (not supported by any of the interactive projectors MUV technology can transform any existing / new sold projector into a wall-sized tablet with the most advanced interactive abilities available today: 1. Price: ~$200 penetration price going down to sub $100 a year after 2. Installation process: Mount a small sensor on top of the projector and connect it to the projector's USB slot (for power only) Insert a USB dongle to the PC (or any other supported device) Click the MUV icon that appears on the screen 3. Touch Interactivity: The projected surface acts like a touch screen with tablet like multi touch abilities Built in stylus can be used for ultra-precise tasks like writing or drawing Unique hover mechanism enables to touch the screen without touching it 4. Remote Interactivity: The user can point the screen and control it from ANY point in the room (180 degree and up to 15 meters) Complete mouse functionality for traditional content including cursor, scrolling and clicking Remote touch, multi touch and gesture recognition support with pixel point accuracy Gentle depth sensing for interacting with 3d content 5. Extended features: Embedded voice recognition abilities Supports multiple users and multiple screens concurrently Easy to use for all users with no learning curve

Regular projector + MUV is still 1/3rd of the price of an interactive projector

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Gesture Recognition
Overview: Gesture recognition interaction utilizes either active IR-based imaging or regular webcam imaging for hands free remote interaction using pre-defined movement of the human body, namely the hands. There are many companies operating in this area, main examples include Eyesight, Extreme Reality (XTR), PointGrab, GestureTek, Gyration, Microsoft, Nintendo, Oblong, Softkinetic, Leapmotion, Light Blue Optics, Omek Interactive, Pebbles Interfaces and PrimeSense. Current use is focused with hands free gaming, remote control for a smart TV environment and near to mid control for personal devices, namely Smartphones and Tablets. Additional use can be found with various commercial and advertising applications. Implementation Architectures: IR-based imaging solutions constantly emit IR pulses of different geometric patterns using highly precise lasers. In tern, two sensors then process the returned light to understand the topography in front of them. Regular webcam imaging is a pure software solution where complex algorithms of image processing constantly analyze frames that are visible to the human eye. There is a well defined difference between the two methods that resembles the difference between resistive touch and capacitive touch technology IR based imaging is more expensive and can reach better performances, while webcam imaging is much cheaper and can reach significantly inferior performances. Compared to MUV: Micro movement support users can't and won't constantly wave their hands while controlling their living-room screen but they prefer moving as less as they can. MUV support of gentle micro movements equips the user with those exact abilities. Working distance - Gesture solutions has limited working distance of up to 5 meters for rough body movements or 1 meter for small finger movements, compared to 15 meters for the MUV (in its current version). Inferior accuracy - MUV can effectively operate with pixel point accuracy regardless of the working distance. Converged solution In addition to the precise mid-air control, MUV can also fully support mouse-like and remote-like functionality such as clicks and scrolling to adapt it self to the common natural ways of interaction that we all used to. Both of them together can truly yield a meaningful solution for smartTV environments. GUI Redesign - Gestures interaction demands a complete redesign of the interface to be controllable by the user (such as bigger icons). MUV can support all existing cursor based content (i.e. web content) to be instantly controlled without any modifications or special Apps. Mobile environments support - Sensors using active IR-based imaging are extremely difficult to embed in mobile environments (such as Smartphones and Tablets) due to power, heat and size issues. Regular webcam imaging tried to find its place within the mobile industry using software solutions only, but it was limited to the most basic applications and was not embraced by the manufacturers.

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THE BUSINESS
MUV plans to initially address Projection related markets/applications. The main motivation factors for addressing the projection space are: a) Large addressable market: An install base of 50 million projectors presents large market for ODM's and endless cross-sell / up-sell opportunities for regional distributors. b) Lower cost & superior performance Vs competitive offerings: Touch and Remote functionalities are provided today only by unaffordable large screens or expensive Interactive projectors with significant native performance limitations. c) Lower price sensitivity compared to consumer market. d) Efficient marketing investment: The Projectors space is clearly segmented into corporate (50%), Education (40%) and consumer (10%). Each segment is accessed by specialized distribution channels that canselectively and effectively be approached by MUV. Addressing the Projection Market
Timeline
T=0 2G T=3 2G + 3G Mockup T=8 3G Prod.

PR& &Buzz Buzz PR

M1

Dist.& &Sys. Sys. Dist. Integrators Integrators

Start Dist. discussions

M2

Dist. Orders

M5

ODM ODM

Start ODM discussions

M3

ODM Mfg & Sales

WebSales Sales Web

Launch Kickstarter Project / Early web sales

M4

E-Commerce Orders

OEM OEM

Start OEM discussions

M6

MUV will attack the Projection Market using the following parallel activities: 1. Generate PR and "Buzz" (M1): a. Implement the MUV system with a number of broadcasting studios at cost prices to create the biggest Buzz factor on a massive scale b. Directly approach prestigious institutes (e.g. Technion, Tel Aviv University, Stanford University etc) and donate a few initial units in exchange for visibility and press coverage. c. Directly approach prestigious board rooms (e.g. of large banks or big 4 auditing firms) to address the same visibility target at the corporate segments

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2. 3. 4. 5.

d. Test drive the pioneering "huge display control" application with key large venue conferences Identify and sign projection equipment distributors & system integrators, to address the aftermarket education and corporate segments customers (M2). Prepare product brochure, specifications and BOM, addressing East Asia ODMs (M3). Later on, select target ODMs as candidates for future manufacturing partner (M5). Web sales for visibility (including a potential Kickstarter project) while strictly avoiding channel conflict (M4). Address brand (OEM) manufacturers for embedded design wins (M6).

After Market Channels The product will be sold as an aftermarket product as anOEM/ODM branded device. 1. ODM: These channels mainly target retail chains, and will enableinitial penetration of the MUV product and increase market visibility. ODMs will be later considered to become low-cost manufacturing partners, to fulfill POs of distributors. MUV plans to approach ODM's such as Logitech, Belkin, Hama, IO Data, Aiptek, Gigabyte, J3, Foxlink, remotek, Hanvon, onyx, tecom etc. 2. Distributors & system Integrators: these channels are targeted to address the corporate and institutional customers, with which they have ongoing business relations. MUV is an appealing cross-sell / up-sell opportunity for distributors and resellers, and the company expects this channel to become very successful with the MUV product. MUV plans to approach distributors such as CDW (US), Tech Data (US, UK, all of Western Europe), Inteltech (Mexico), Positivo (Brazil), NIIT (India), etc. 3. Direct web sales and E-commerce platforms: direct web sales and Social Media marketing will serve to create demand around MUV's revolutionary product and generate initial PO's. This approach with its low channel overhead and marketing cost will also offset the initial higher BOM of the product, enabling it to be sold at a consumer friendly price point. Strategic Embedded Market: The product is targeted to the huge embedded market of projectors (and later on - Smart TVs). To achieve its go to market strategy for this product, MUV must partner with OEMs and Brands that will take MUVs embedded product and integrate it into their devices. There is a relatively short list of relevant players (Less than 30) that can be supported with a relatively small and cost effective sales team. The sale cycle for this market is long but the unit multiples per channel are the largest. Production Plan MUV plans to outsource its production according to the following steps: 1. Series A production MUV has partnered with an Israeli CM that will support the initial 5,000 units production run in their own manufacturing facility This will allow MUV close interaction and supervision at this critical stage, resulting in a smooth and fast transition to mass production 2. Mass production As quantities justify, MUV will transition its manufacturing to larger CM (probably in East Asia) This two stage approach will ensure smooth operation and sales ramp with minimal risk and without interruption. Business Model The company plans to establish its revenues according to the following structure: Sales to ODMs 1. MUV will provide its ODMs with detailed reference design for the Thimble device and Sensor. ODM will be charged for the Thimble mechanical infrastructure, which will be the physical item sold and shipped by the unit. Each Thimble device entitles a software license number, which is required for end-user registration. Reasonable amount of

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Thimble stand-alone (for replacement purposes) will be sold at reduced unit price with no specific software license. 2. As volume ramps up and design solidifies, MUV will integrate several components from the Thimble device into a single module (MCM). At that stage, unit charge will be by the Module count (no separate software license charge), and we assume the ODMs would prefer to manufacture the thimble mechanical ("plastic") part as well. Sales to distributors: MUV shall provide distributors with packaged products. Initially these will be manufactured locally, and later on preferably by one of MUV's ODM partner, serving for this purpose as Contract Manufacturer. .

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COMPANY AND MANAGEMENT

MUV's team integrates a perfect mix of young entrepreneurial blood and veteran experience, as well as multi-disciplinary know-how. MUV is based in Israels Silicon Valley of Herzliya. Its start-up team is driven by two founders, cofounder developer, business advisors and several subcontractors from the fields of Optics, RF Engineering, Electrical Engineering, Embedded Software Engineering, Product Design and UI Design. st nd The company has completed the development of the basic MUV application along with a 1 and 2 generation prototype finger sleeve, enabling it to demonstrate all of the abovementioned functionality features. MUV, via Reinhold Cohen law-firm, has filed for a comprehensive PCT application covering both MUV's technology and various unique future developments taking place concurrently. MUV is approaching market leaders in different segments to cooperate with customizing the system to their needs, and is looking for an investment to commercialize the product and further extend its customer base to a wide array of markets and applications. Investments and proceeds will be mainly used to execute the R&D structure, develop the company's intellectual property and seek and operate partnerships and cooperation MUV was founded in 2010. Actual cash invested in the company so far = $150K Management Team: MUVs young entrepreneurial management team is supported by technology experts and veteran executives with successful track records. Rami Parham, MUVs founder and CEO is an expert at the interactive technologies arena and has years of experience in software design and development. Rami holds a B.Sc. with honors in industrial engineering from the Technion Israel's institute of technology, and was most recently the manager and developer of the inter-organizational data systems at Systematics, Inc. Jonatan Ary, MUV's co-founder and VP R&D has more than 10 years of experience as a developer, team leader and system architect, dealing with diverse platforms including web, mobile applications, systems integration, social platforms and more, especially excelling with creating the most innovative user experience in all of the above. Jonatan holds a B.A in Computer Science from the Interdisciplinary Center and was most recently the CTO of Moblin. Robert Parham, MUVs co-founder was an Officer in the IDFs main technological unit, in diverse roles ranging from project management to twice commanding the IDFs top computer course ARAM. Robert has earned a B.Sc. and M.Sc. in Computer Science from the Technion as a member of the Technions elite excellence program, as well as an MBA from the University of Tel-Aviv. As a project manager with Microsoft, Robert oversaw the development process of one of Microsofts core security products. Later, as a Product Manager with IBM, Robert was part of the core corporate marketing team for a $600M B2B product. Daniel Star, Business advisor with over 25 years experience in global business, including technology ventures in Europe, US and Latin America. Former investment manager at Intel Capital in Israel and Europe, responsible for company building as part of the Intel Innovation Center Seed Fund.

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