Best of Dubai Vol3

SOFT COV_BESTOFDUBAI VOL3@L8*.
indd 1 SPINE Soft Cover_best Of DubaI Vol 3@L8* Silver foil 9/9/08 10:44:16 AM
20MM
001_Front White Page@L8.qxp 9/8/08 5:49 PM Page 1
www.GVPedia.com
003_New Foreword@L8:Foreword & Contants 9/8/2008 3:02 PM Page 3
Celebrate Success Chairman & International

Group Publisher
Sven Boermeester
The launch of this third edition is a proud moment for us. With an editorial gestation period
Publisher &
of over one year, it is the culmination of an editorial odyssey which has given birth to the Managing Group Editor
best of what Dubai has to offer in terms of business innovation, lifestyles and heritage. Lisa Durante
When we started with our 'Best of…' series three years ago, aside from our passion and Group Strategy Director
commitment to develop a New Media concept of genuine merit, we had no idea of how Leon Swartz
the nuts and bolts of the series would evolve.
Creative Director
Hand in hand with dedicated partners across the world, we are now producing Ravi Handve
annual Best Of… books in over 45 territories: From BO Australia, Belgium and South
Photography
Africa, to BO Singapore, Washington DC and Denmark. Their belief in our publishing Dariush Zandy
concept is propelling the growth of our business network that is formed by the diverse Riot Art
range of companies across economic sectors, each celebrating their success to a
Sales and Operations Director
global readership. Karl Hougaard
All globalisation efforts notwithstanding, the jewel in our crown is and will always be Dubai.
International Project Manager
An awesome city state that elicits wonder, this edition, sponsored by Etisalat, traces Samantha Wines
testimonials of heritage and progress, weaved in with narratives of culture and innovation
exemplifying the power of the emerging Dubai Inc. economy in full swing. We consider Project Managers
Dustin Robertson
our Dubai edition to be a landmark book for GVP and one that stands as a benchmark for Maheswari Maderya
the series itself. Wafaa Dannoune
Clearly this would not have been possible without the dedication and 'can do' attitude of Editor
our team, and by the loyalty of all our editorial participants who continue to believe in our Mark Atkinson
publishing model as it evolves.
Production Manager
Today, with sector specific books in the fields of banking and finance, real estate as well Marlon Weir
as training and education being developed in conjunction with the 'Best of…' series, our
Editorial and Support Team
efforts to build a reader friendly atlas of corporate stories is taking root worldwide. This in Danielle Rapapport
turn is serving as the foundation for the creation of a powerful new portal called gvpedia Emily Leenen
which will allow companies and entrepreneurs to upload their own content, videos and Joe Malsom
Lizzie Bush
updates connecting with each other to explore new opportunities. Tom Wells
Gvpedia will also serve as an online platform to build an ethical CSR component into our
Media Consultants
model which will showcase stories of top non profit organisations worldwide which Gloria Giles
everyone will be able to read about and donate to at the click of the mouse. Hashim Al Jabiri
Jocelyn Chidiac
We look forward to joining forces with you in our joint efforts towards making the global
village a reality for everyone. Website
www.gvpedia.com
Thank you for taking this editorial leap of faith with us and celebrating building a world
class atlas of success, sustainability and culture together. Published by
Global Village Publishing FZ LLC
Be a part of it! Dubai Media City
United Arab Emirates
Lisa Durante,
ISBN # 1-904566-78-2
Publisher & Managing Group Editor
Every effort has been made to ensure
the accuracy of the information in the
'Best of Dubai' vol. 3 publication.
Neither 'Best of Dubai' nor Global
Village Publishing FZ LLC takes any
responsibility for errors or omissions.
All rights reserved

No part of this publication may be
reproduced, copied, transmitted,
adapted or modified in any form or by
any means. This publication shall not
be stored in whole or in part in any
form in any retrieval system.
Sponsored by
Etisalat
Best of Dubai 3
04-05_Contents - A@L8:Foreword & Contants 9/8/2008 3:03 PM Page 4
Best of Dubai Hotels & Hospitality

Contents CHAPTER 1 Pgs 34 - 63 CHAPTER 2 Pgs 64 - 79
Casual Dining and F&B Travel, Tours & Leisure

CHAPTER 3 Pgs 80 - 99 CHAPTER 4 Pgs 100 - 107
Golf & Luxury Lifestyles Design & Interiors

Beauty & Wellness ETA Star Group

04-05_Contents - A@L8:Foreword & Contants 9/7/2008 10:10 AM Page 5
Banking, Finance & Security Construction, Architecture & Real Estate

Information, Communication & Technology Art, Media & Heritage

CSR, Green Innovation & Associations Get Up & Go

CHAPTER 13 Pgs 238 - 249 CHAPTER 14 Pgs 250 -257
Sharjah
CHAPTER 15 Pgs 258 - 277
Celebrate Success
6_7_ gvp sprade_DXB NEW_L8:Bab Al Shams 9/6/2008 3:36 PM Page 1
Turnover 2008 Employees & Partners Circulation International Head offices Management
US$ 8 000 000 100 500 000 London, Brussels Sven Boermeester
Dubai, Cairo Lisa Durante
Bangalore, Singapore Charles Neil
Washington DC, Santiago Leon Swartz
Sydney, Johannesburg
Building an Atlas of Success,

Sustainability and Culture
Brand Image Product - The Folders

Branding a Nation, a City and its People Fast track to the world
GVP brands and builds the image of the world’s most exciting Market Essentials works closely with Foreign Embassies, High
economic regions to affect a change in the perception of a nation, a city Commissions, International Chambers of Commerce
and its people by the rest of the world. This then promotes the region in and Trade Associations worldwide to produce high quality
terms of its investment opportunities, key industries, innovations, trade folders. Each folder is designed to offer support and
people, culture, tourism potential and international objectives. advice to companies interested in trading with or investing in
overseas markets.
Product - The Books
Celebrate your success Product - www.gvpedia.com
The 'Best of…' publishing series produces annual maxi format book Connecting the world's most interesting people and organisations
publications in over 30 territories, from Bangalore to Belgium. These The portal provides GVP customers an interactive Public
detail success stories of people and companies making positive Relations Box managed by a user friendly 'Enterprise Content
inroads into the commercial fibre of both mature and Management System' that allows clients to upload their press
emerging markets. releases, photos, videos and management profiles. The latest
The books showcase entrepreneurial spirit; establishing powerful networking add-ons and social media applications are integrated
global networks and the creation of individual brand awareness by within the site providing maximum reach and feedback.
bridging cultures. The result is the ultimate interactive corporate gift and The value proposition for Subscribers to gvpedia.com essentially
P.R. marketing tool for governments, companies, hotels and business covers four elements: exposure, expertise, exclusivity
people providing leading products and services for their region. and networking.
REGIONAL HEAD OFFICES

Bangalore Brussels Cairo Casablanca Copenhagen Dubai
6 Best of Dubai
6_7_ gvp sprade_DXB NEW_L8:Bab Al Shams 9/6/2008 3:36 PM Page 2
GLOBALVILLAGE
PARTNERSHIPS
www.GVPedia.com
Sven Boermeester, Chairman with Lisa Durante, Managing Partner, GVP
With its mission to serve as the

premier platform for showcasing and
networking the world's top brands and
companies in business, tourism and
lifestyle, Global Village Partnerships
(GVP) is building an atlas of success,
sustainability and culture. This is carried
out through the 'Best of' book series, the
Global Village online information portal
and the development of an ever
expanding business network of
international partners and clients.
Market and individuals from across the globe. The invitation only based on these criteria,
Promote and network the 'red apples" within organisation celebrates success and provides with the added focus of dedicated
each economy recognition amongst its ever expanding chapters covering CSR, sustainability,
GVP’s market sectors embrace publishing, international network of influential clients. Its green innovation and giving back to
public relations, corporate gifting, online portal, www.gvpedia.com, provides a the community.
online community building and networking. platform for clients and readers to network,
Its target market covers large, medium share best practice and grow new markets, Growth and Opportunity
and small entrepreneurial organisations creating exciting new business connections Exchanging knowledge, skills and economies
enjoying growth, success and sustainability. and opportunities. of scale in media
GVP explores every geographic region With regional head offices in 5 continents,
to pick the 'red apples' in business, Corporate Social Responsibility the organisation is currently involved in
exports, innovation, design, fashion, There is no success without ethics and more than 30 territories where the
retail, hospitality, specialty foods, the arts sustainability 'Best of' series is published. GVP has a
and more. The best of world business, travel and 5-year growth plan to develop a further
lifestyle within the Global Village is dependent 150 economic territories organically,
Unique Selling Point (USP) on more than monetary profit. There is no through each continent’s regional head
New markets create new business success without core values such as office, and through partnerships with
opportunities sustainability, integrity and Corporate companies and individuals that have
GVP publications promote, showcase and Social Responsibility (CSR). GVP’s the expertise to showcase their city, state
network successful economies, organisations exclusive client base is selected by or country.
Johannesburg London Santiago Singapore Sydney Washington DC
Best of Dubai 7
034_035_Best of Dubai CH1:Chapter pages.qxd 9/7/2008 10:52 AM Page 34
Chapter 1
BEST OF DUBAI
With two grand boutique hotels, courtyard summer houses, a traditional souk, Talise Spa,
The Quay Health Club and myriad recreational facilities, Madinat Jumeirah The Arabian resort
is an awesome tribute to Dubai’s heritage and is styled to resemble an ancient Arabian citadel.
034_035_Best of Dubai CH1:Chapter pages.qxd 9/7/2008 10:52 AM Page 35
"It isn't too early for me to say to the world that the Dubai
narrative is all about changing people's lives for the better
through smart capitalism, willpower and positive energy".
H.H. Sheikh Mohammed bin Rashid Al Maktoum,
Vice President and Prime Minister of the UAE and Ruler of Dubai.
Courtesy Dariush Zandy

36-43_Maktoum@L8:Bab Al Shams 9/2/2008 8:41 AM Page 36
HH Sheikh Mohammed has been Dubai has one of the world's Tourism has overtaken oil Approximately 24,333
Ruler of Dubai and UAE Vice highest per capita incomes in revenues with over five people are added to
Best of Dubai President since 2006. His son, estimated at $33 000. Oil once million tourists visiting Dubai's population every
Sheikh Hamdan bin Mohammed bin the dominating factor in Dubai's Dubai in 2007; and the month, that's 800 daily
Rashid Al Maktoum was announced economy, today accounts for only number is expected to and around 33 every
Crown Prince in February 2008 ten percent of the emirate's GDP grow to 15 million by 2010 hour
For the good of today and tomorrow

Dubai constitutes a set of extraordinary contradictions where from the rolling sand dunes a
sprawling, amorphous urban ecoscape is coming to life. Ensconced in manicured lawns,
skyscrapers, souks and cookie cutter houses vie for attention with outsized malls, indoor ski
slopes and zany land reclamation projects. Welcome to a city state that projects itself as an ode to
infinite business opportunities and inspires a multitude of emotions: From excitement and passion
for its laissez faire 'can-do' commercial spirit, to concern over its rampant growth. Despite
escalating inflation estimated at over 11 per cent per annum, optimism reigns supreme as the
emirate continues to be a magnet for investment and innovation. Even the government system,
based on a delicate consensual balance between the traditional and the modern, is adapted to
keep up with expanding contemporary pressures, whilst retaining a vestige of Bedouin tribal
power structures. Moulded within a moderate Islamic framework, the blend of the established and
the innovative seems to work. Acting as a benchmark for socio economic diversification for the
region, Dubai positions itself as an Arab success story for the rest of the world to behold.
With one out of six cranes worldwide operating in Dubai, the emirate’s fast track development feeds on an endless supply of mega projects that provide a fresh impetus to its age-old
trading reputation. The country is relentlessly building itself into global significance, under the auspices of its charismatic leader, H.H. Sheikh Mohammed bin Rashid Al Maktoum,
36 Best of Dubai
Bedouin beginnings
Contemporary Dubai is barely two centuries
old but its heritage is deeply entrenched in the
history of Arab civilization. Archeologists have
discovered evidence of settlement in the region
as early as three thousand years ago. The
transformation from empty desert into buzzing
metropolis began with the Al Maktoum dynasty
and remains a work in progress. The Al
Maktoum tribe descended from the Al Bu
Falasah section of the Bani Yas, a respected
tribal federation that was the dominant power
throughout most of today's UAE. Their tenure
as rulers of Dubai started in 1833 when Sheikh
Maktoum bin Buti and 800 tribesmen moved
from Abu Dhabi to Dubai. Sheikh Maktoum bin Father of the Nation, Sheikh Zayed Bin Sultan Al Nahyan, the late President of the UAE, shares a smile with H.H. Sheikh Mohammed bin Rashid Al Maktoum,
Buti was very young when he came into power Vice President and Prime Minister of the UAE and Ruler of Dubai.
but history paints him as a courageous,
capable leader, who confidently overcame the seeking emirate it is today prompted the
political and economic challenges he faced in international community to its feet in the UN
establishing a flourishing new coastal town. As General Assembly to pay tribute to him when
the population grew, thriving on fishing and he died at the age of 78.
pearling in the days before the birth of the Continued rule by the Maktoums has
cultured pearl industry, Dubai branched into ensured a cohesive vision for the emirate's
three distinct areas: Deira, Bur Dubai, and progress in attracting direct foreign investment
Shindagha. With its prosperous port and and skilled labour to Dubai. More than three
vibrant market, its residents benefited from decades and billions of investment dollars later,
enhanced standards of living compared to Sheikh Rashid's second son, H.H. Sheikh
their impoverished neighbours. Succeeding Mohammed bin Rashid al Maktoum, Vice
sheikhs had their personal proficiencies, but President and Prime minister of the UAE and
primarily engaged in building Dubai into a Ruler of Dubai, stands in line to perpetuate the
bustling trading post and safe haven for their emirate's business-friendly environment. "The
people to thrive. And thrive they certainly did; greatest influence was my father...From him I
coming to power in 1894, Sheikh Maktoum bin learnt to be patient and to deliberate before At Camp David, two global leaders share common ground
Hasher Al Maktoum abolished commercial passing judgment" Sheikh Mohammed says.
taxes and Dubai's trading prowess evolved in Dubai capitalises on its unique region through globally recognised
tandem with its commercial influence. geographical position between East and West endeavours, especially within the spheres of
Building on the principle of strength in to act as a convenient long-haul stop-over to horsemanship and charity. H.H. Sheikh
numbers, the foundations of the UAE system of leverage time zones and tax free benefits. It Mohammed bin Rashid Al Maktoum
government were established 37 years ago provides complete freedom of capital concludes, "We have succeeded because we
when the sheikhs from seven diverse areas movement and boasts a sophisticated financial have always believed that tomorrow is a new
agreed on a vision of a powerful union that and services sector. Finally, Dubai has applied day, that yesterday's achievements are in the
would offer society the best of modern the famed cluster economy model to the past and that history will record what we
administration keeping traditional forms of development of a knowledge economy. That achieve in the future, not what we have
government. The Federation was created in model relies primarily on Dubai's ability to achieved in the past."
1971 and its seven emirates have since then secure highly trained professionals, but has yet Not burdened by the unwieldiness of
forged a distinct and delicately balanced to transit from acquisition to ensuring that it democracy that has proven to be unworkable
national identity based on consolidation of their becomes a key element of the country's or premature in diverse countries worldwide,
federal status. Each emirate maintains, operational DNA. Dubai is run by a streamlined royal oligarchy
however, a degree of independent control. This At the same time, Dubai is working towards headed by His Highness Sheikh Mohammed
has allowed the Maktoums to influence the protecting its own national identity. With an bin Rashid Al Maktoum, Vice-President of the
image of Dubai and develop the emirate's Emirati population that accounts for 11 percent UAE and Ruler of Dubai. A visionary with an
business opportunities. of the nation's population, maintaining ancient essence of genuine charisma that represents
Sheikh Rashid bin Saeed Al Maktoum traditions such as falconry - an Emirati pastime the exception confirming the rule for many
(1912-1990) saw opportunities to be based on the Bedouin need to source fresh others, Sheikh Mohammed achieves
capitalised on where others had seen meat in hostile environments - is symbolically consensus within a closely knit group in
challenges. This allowed him to initiate Dubai's important. The Maktoums provide a strong accordance with Bedouin tradition and in
transition to a modern port city and commercial identity, role model and voice to efforts to unify consultation with the recently reformed Federal
hub. Landmarks of his achievement include Emiratis in Dubai who according to the last National Council (FNC) established in 2006 to
the Al Maktoum Hospital, Dubai Airport and the general census, number just over 820,000. give Emirati nationals a voice and prepare
Al Rashid Port and Dubai World Trade Centre. H.H. Sheikh Mohammed bin Rashid Al them for gradual integration into a more
Barely a whisper marked his birth in 1912 in a Maktoum, his elegant wife Princess Haya Bint consultative government process. Pessimists
place few outsiders had even heard of at the Al Hussein and the Sheikh's sons and argue that such autonomous rule cannot work,
time. Yet, Sheikh Rashid bin Saeed Al daughters, who have each carved a niche for yet in Dubai it does so - indisputably.
Maktoum's ambitious development of Dubai themselves in official or charitable capacities, Temporary structural glitches notwithstanding,
into the testosterone fuelled superlative- are popular rulers who support Dubai and their how successful this remains depends largely
Best of Dubai 37
on H.H. Sheikh Mohammed bin Rashid Al

Maktoum's leadership skills and on efficient
implementation of his policies. Today, Dubai
Inc. is hot and happening and it's CEO, H.H.
Sheikh Mohammed bin Rashid Al Maktoum is
its driving force.
Defying cynics, it is impossible to deny that
Dubai is a unique environment. Part of a
seven-emirate sheikdom located on the Gulf of
Oman and the Arabian Gulf, bordering Oman
and Saudi Arabia, this high octane city state
peppered with superlative construction
projects and a population of 1.24 million,
coming from 148-odd countries, aims to
lure visitors in and keep them voracious for
more. Despite the overt trappings of modernity
and cosmopolitan panache, Dubai's
delicate balance of traditional and modern
systems of governance overseen by Sheikh
Mohammed bin Rashid Al Maktoum, who rules
benignly but retains absolute power, have led
to enviable amounts of political stability,
economic prosperity and easy lifestyles for
skilled rather than unskilled labour,
attracting expatriate professionals and foreign
corporate investment aplenty. With an annual The founding father of Dubai, Sheikh Rashid with two of his four sons ; Sheikh Hamdan (left) and Sheikh Mohammed (right).
GDP growth of 9.4 per cent, it's largely the sheer scale of development, Dubai's model economy model, the Maktoums have put their
tireless promotion of Dubai's royal leaders raises the question whether everything it stamp on every area of life creating a truly
propelling a fast track, imaginative build it- does is likely to resound with similar unique environment. In just over three
and-they-will-come free enterprise strategy astounding results. generations and within the last fifty years, they
that is leaving its stamp on the United Arab Sustainability which is considered of have raised the profile of this erstwhile
Emirates (UAE), and on the Gulf Cooperation paramount importance, underscores the theme backwater trading and pearling post and won
Countries (GCC) region overall - in dire need of many government initiatives, but is yet to be it global recognition as a hub of prosperity and
of a workable model of sustainable socio a proven benchmark. Paradoxically, it's Dubai's innovation that underlies the template of their
economic diversification. Dazzling for its dwindling oil reserves that have propelled its 'Dubai Inc.' company-state model, in which the
unbridled ambition, insatiable hunger for fortune. By fostering a shift from a reliance on lines between government and commerce
being a world leader in whatever it does and oil revenues to a free enterprise cluster are blurred.
Going forward
Once this frenetic growth settles, just how tenable Dubai's efforts population more than a provisional stake in its progress. This could
are to become a diversified economic and commercial hub, as well involve demographic transformation within the very nature of Dubai
as a melting pot where an indigenous minority retains power, will and UAE society. Similarly, with countries across the region and in the
become clearer. In due course, the swiftness of action for which the Indian sub-continent seeking to carve out niches of their own, Dubai
government is renowned, will ensure that any clouds looming on the will have to a forge ahead relentlessly in order to maintain a cutting edge
horizon are dispersed. Fundamentally, Dubai and the UAE will find in economic sectors such as tourism, retail, education, transportation
ways to balance national identity with giving the majority of its and finance.
Leading with foresight

"Arabs must work together or they will all lose. They must take the initiative...
It is people who will shape the future, not machines or capital."
H.H. Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai and UAE Prime Minister
this turnaround resting on the soundness of some of the new economic

B orn on July 22 1949, H.H. Sheikh Mohammed bin Rashid Al
Maktoum, Ruler of Dubai and UAE Prime Minister, has since first
assuming office in the mid-1980s been largely responsible for the
sectors, including real estate, retail and healthcare. Nevertheless today,
a healthy level of national debate within the media and government has
materialisation of modern Dubai. Building on his father's vision, Sheikh highlighted areas of disquiet:
Rashid bin Saeed Al Maktoum, who initiated Dubai's socio economic Bankers across the region are concerned that Dubai's overheated
diversification with projects such as the Dubai Dry Docks, Jebel Ali Port real estate market could undergo a correction; retail and healthcare that
and Dubai Trade Centre (the tallest building in the Middle East at the depend partially on tourism from regions that are developing similar
time), H.H. Sheikh Mohammed bin Rashid Al Maktoum learnt leadership industries themselves, could be under pressure. And credit rating
from watching and listening to his father throughout his lengthy rule; "A agencies have highlighted the need to ensure transparency, so that
man has two choices, either to be a follower or show initiative, and we appropriate assessment of how leveraged Dubai is, can be made to
greatly desire to be pioneers" he says. reinforce its sustainability.
From launching Emirates Airlines in 1985, With an inimitable mix of caution and
today a prime aviation brand that rivals courage, since he became ruler of Dubai in
established carriers, to funneling investment January 2006 following the death of Sheikh
into iconic construction projects and hosting Maktoum bin Rashid Al Maktoum, H.H. Sheikh
mega-sporting events, H.H. Sheikh Mohammed bin Rashid Al Maktoum has
Mohammed bin Rashid Al Maktoum has whole-heartedly adopted and expanded his
guided Dubai into claiming superlative after father's vision. "When a man knows the way to
superlative. These include the Dubai World the future, he should take the reins and
Cup, the world's richest horse racing event advance, for this is our duty towards our
with an astonishing $21.25 million prize, to people and our nation" he says.
establishing free zone clusters like Dubai Under H.H.Sheikh Mohammed bin Rashid
International Financial Centre, Dubai Media Al Maktoum, Dubai has gained global
City and Dubai Internet City, to accommodate recognition, attracted billions of dollars of
the hundreds of thousands of expatriate white foreign direct investment, diversified its
collar workers needed to further economic revenues from oil and positioned itself as a
growth. world and regional hub in sectors such as
Utilising savvy marketing to attract attention, tourism, transportation and finance. Dubai has
tourists and investment, H.H. Sheikh become synonymous with extraordinary
Mohammed bin Rashid Al Maktoum as Crown construction projects that visually manifest the
Prince, in collaboration with his brothers, the capability and insatiable drive towards
late Ruler Maktoum bin Rashid Al Maktoum infrastructural grandeur with projects such as
and Sheikh Hamdan bin Rashid Al Maktoum Burj Al Arab, The Palms, Burj Dubai, The
put the notion of 'Destination Dubai' at the top World and Dubai Land. Sheikh Mohammed
of the emirate's agenda to attract tourists from asserts that these projects constitute a mere
across the globe. Sheikh Mohammed's 10 percent of what he envisions for the future.
innovative approach to Destination Dubai "The word 'impossible' is not in leaders'
included the Dubai Shopping Festival (DSF), dictionaries. No matter how big the
the multi facetted retail and entertainment experience launched in 1996 challenges, strong faith, determination and resolve will overcome them...
that has captured the imagination of millions of travellers from the Arab It does not matter what your title is, it's about what you do" he says.
world and Indian subcontinent who flock annually to Dubai's malls for a H.H. Sheikh Mohammed bin Rashid Al Maktoum is also an avid
three-month shopping extravaganza. "We have a come a long way equestrian sportsman, an accomplished poet and a patron of heritage
towards achieving the objects of an economy independent of oil, indeed and charity with Endurance horse racing being his personal passion. He
we have exceeded all expectations and predictions," Sheikh sees globalisation as a way to integrate Dubai in the global economy.
Mohammed explains. "We live in a world where the boundaries between countries no longer
Indeed, he has restructured Dubai's economy so that oil exports exist and where there is no substitute for confident nations that are
account today for only 10 percent of GDP. Dubai will never return to determined to take a leading role, to continue to make progress and to
being predominantly dependent on oil exports, with the achievement of participate in world affairs," he explains.
Sheikh Mohammed charitable activities include
'Mohammed Bin Rashid Al Maktoum Dubai Cares Mohammed bin Rashid Establishment for
Foundation' Young Business Leaders
Aims to provide global aid for the needy by
An initiative to promote human development building and renovating schools and providing Developing entrepreneurship among UAE
by investing in education and knowledge- food programmes to some of the poorest nationals and promoting development and
development in the region. countries in the world. This drive has so far growth of small and medium size enterprises.
www.mbrfoundation.ae raised $1 billion in donations, half of which www.sme.ae
were contributed by Sheikh Mohammed bin
Rashid Al Maktoum himself.
www.dubaicares.ae
Best of Dubai 39
Leading with grace

"Whenever I think of something as a dream, I go for it. Nothing is impossible if you put your mind to it in life.”
H.R.H. Princess Haya Bint Al Hussein
women's choices themselves and to for horses established the initial bond with
encourage those who simply want to live H.H. Sheikh Mohammed bin Rashid Al
according to their own dreams." Maktoum. "That was actually one of the main
A tireless campaigner for humanitarian issues we shared in common when we first
causes, H.R.H. Princess Haya Bint Al Hussein met," she recalls. "We soon realised that we
has focused on promoting health, education, also share a passion for poetry and writing as
youth and sports, both regionally and globally. well, for Muslim and Arab history and culture,
"These issues are of particular importance to and for preserving and enhancing our
us because they form the basis of life and traditions. Much of both of our work is
determine the quality of life of individuals and dedicated to this end." The couple had their
communities", she says referring to herself as first child, H.H. Sheikha Al Jalila bint
well as her husband. Her patronages include Mohammed Bin Rashid Al Maktoum, on
charities such as 'Right to Play' 'Child Abuse December 2, 2007.
T he Al Maktoum family was enriched with

the marriage in 2004 of H.H. Sheikh
Mohammed bin Rashid Al Maktoum to H.R.H.
on the Internet', 'World Sports Awards' and
'Olympic Aid'. "Arab women throughout
history were integral part of society. They went
Princess Haya Bint Al Hussein of Jordan. A to war, and rode horses, and stood strong
Hashemite who traces her lineage as a direct and active behind their men. They were
descendent of Prophet Mohammed, (Peace admired for their strength and for their ability,
be upon Him), H.R.H. Princess Haya Bint Al not deemed as strange," she says, giving a
Hussein's CV is impressive. She earned an historic cache' to her role.
MA in politics, philosophy and economics H.R.H. Princess Haya Bint Al Hussein's
from Oxford University, became the first Arab drive was instilled in her at a young age by
and first woman to serve as Goodwill her father, the late King Hussein Bin Talal,
Ambassador for the UN World Food Jordan's steadfast ruler for much of its
Programme, competed as an equestrian in modern history. Since losing her mother,
the 2000 Sydney Olympics and was elected Queen Alia Al Hussein, at age three in a
president of the World Equestrian Foundation. helicopter crash, Princess Haya focused on
A champion of enhanced opportunity for her education, family and sports. She
women, she argues in favour of, "improving became a world class sportswoman at the
our chances on the legal and socio-economic age of thirteen, representing Jordan in
and political fronts, but we must respect the international show jumping events. A passion
role of women to be in Muslim society and a counterbalance to more

conservative, restrictive approaches. Their success will depend on
the ability of Dubai and the Arab world's ability to achieve economic
success defined largely by its ability to ensure a more equitable
distribution of income, focus investment on job creation rather than
short-term increase of wealth, development of sustainable
economies and ultimately political liberalisation.
The princess's charitable activities include

Emirates Arthritis Foundation
P rincess Haya's progressive views on the role of women and a
moderate form of Islam are in line with the relaxed, yet respectful
attitude adopted by Dubai's political leadership. Dubai views women
Aims to increase awareness and education about arthritis in the
region and improve the quality of life for arthritis sufferers.
www.arthritis.ae
as an integral part of the workforce and social fabric. H.H. Sheikh
Mohammed bin Rashid Al Maktoum has argued publicly in favour of
Dubai Community Theatre and Arts Centre
the genders working together to achieve prosperity. Princess Haya
Houses home grown and international art exhibitions hosts
says, "I have closely been watching women in the Emirates, and I am
performances, art classes and plays.
in great admiration of them...I never fail to be amazed at the way in
www.ductac.org
which they combine modernity with Arab and Muslim traditions. I
genuinely believe that a UAE woman can serve as an example of a
Right to Play
modern Muslim woman, to the rest of the Arab and Muslim worlds.
The foundation uses sport and play programmes to improve health,
They are proof to me that an Arab woman can be modern without
develop life skills, and foster peace for children and communities in
feeling the need to be westernized".
some of the most disadvantaged areas of the world.
Like her sister-in-law, Queen Rania of Jordan, Princess Haya
www.righttoplay.com
seeks to be a role model for what moderate forces envision the
40 Best of Dubai
Leading the Future

"Our world's great challenges require great acts."
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and President of the Executive Council of Dubai
Sheikh Hamdan is now beginning to make his

A nnounced this year as Crown Prince of
Dubai, Sheikh Hamdan bin Mohammed
bin Rashid Al Maktoum, Sheikh Mohammed's
own mark with the devolution of greater levels of
responsibility. His ascendance marks a shift to a
second son, is head of the Dubai Executive younger generation in a region where a majority
Council since 2006, supervising public sector of the population is under 30 and has few real
and development strategies. Born in 1982, he leaders to look up to.
began schooling in Dubai before moving to Following in the footsteps of his father and
Britain where he graduated from the Sandhurst grandfather, Sheikh Hamdan has made charity a
Military Academy. He also attended courses at cornerstone of his engagement with his goal of
the London School of Economics and the creating a 'barrier free society' for people with
Dubai School of Government. special needs. "People with special needs can
Like father, like son, the Crown Prince contribute to society as much as anybody else.
projects himself as a statesman and a leader. To build a strong UAE, we need to make sure
He shares his father's love of poetry has a that all our people have the means to realise
significant Middle Eastern fan base, many of their potential. We must work to ensure that
whom regularly attend his poetry-reading people with special needs have the support and
sessions. His poems are mainly romantic, services necessary to become productive
patriotic and about his family. Publishing them members of society," he concludes.
under the pseudonym Fazza, regional
musicians have put the Prince's poetry to Sheikh Hamdan's charitable activities include
music. "My title is my poetry and my name is in Dubai Autism Centre Aims to successfully
its meaning" he says. integrate children with autism into the
Covering myriad official positions, Sheikh community through a holistic approach to
Hamdan bin Mohammed bin Rashid Al intervention and therapies, together with
Maktoum is also the chairman of the Sheikh Mohammed bin Rashid focused efforts to create social awareness about autism.
Establishment for Young Business Leaders, chairman of Dubai Bank www.dubaiautismcentre.ae
and president of the Dubai Sports Council as well as the Dubai Autism
Centre. He is an avid horse rider and has won the overall National Takamul
Endurance Championship for the 1997-1998 sessions and the Gold An initiative that seeks to integrate people with special needs into the
Medal for Endurance racing at the Asian Olympic Games in 2006. larger society.
An idealist with a will to foster genuine change, Sheikh Hamdan sets www.takamul.gov.ae
his goals to ensure that Dubai's development is sustainable and
incorporates a meaningful social conscience. "Today, our economic Dubai Sports Council
objectives and our environmental objectives increasingly reinforce each Aims to develop and enhance sports in Dubai, providing youth with a
other, which will help us safeguard our future for our children and platform to cultivate their sporting and cultural talents.
generations to come," he says. Still operating in his father's shadow, www.dubaisportscouncil.net
Father and son striving for a better Dubai based on sustainable development and a meaningful social conscience
Best of Dubai 41
36-43_Maktoum@L8:Bab Al Shams 9/6/2008 3:42 PM Page 42
'The World' is one of the most

innovative and daring projects
Dubai has undertaken.
Completed on January 10
2008, it consists of 34 million
tonnes of rock that were used
to construct the 27 km
breakwater which surrounds
the 300 man-made islands that
have been divided into four
categories - private homes,
estate homes, dream resorts
and community islands. Each
island ranges in size from
250,000 to 900,000 square
feet, with up to 100 metres of
water between them.
www.theworld.ae
The Dubai Mall is one of the

largest malls in the world
and a shopping and
entertainment destination. .
It is a shopper's paradise
with 1,200 retail outlets, two
anchor department stores, a
220-store Gold Souk and more
than 150 food and beverage
outlets spread area totalling
12.1 million square feet.
Opening late 2008.
www.dubaimall.com
Falconry is one of the regions' most traditional sports

and part of its rich culture with a history dating back for
more than 2000 years. The newly-opened AED 16 million
National Falcon Centre at Nad Al Sheba, designed to
preserve the tradition, offers falcons for sale as well as
falconry accessories.
Courtesy Dariush Zandi
42 Best of Dubai
Dubai has one of the world's highest per capita incomes estimated at Emiratis, shaped by the need to
$33 000. Oil once the dominating factor in Dubai's economy, today survive in a harsh natural
accounts for only ten percent of the emirate's GDP. Tourism has environment have embraced the
overtaken it as a revenue earner for the emirate with more than five social change that comes with
million tourists visiting Dubai in 2007; and the expected number to economic development. By
grow to 15 million by 2010. promoting Emiratisation, the
government is tackling
unemployment to ensure that
Emiratis develop the experience,
skills and knowledge needed in a
diversified economy. In a bid to
integrate them into the workforce, Dubai has increased the number
of Emiratis employed by the public sector, particularly in banking
and telecommunications, and is imposing quotas on the private
sector for the employment of Emirati nationals too.
www.emiratisation.org
Established in 2003, The Mohammed Bin

Rashid Establishment for Young Business
Leaders singles out exceptional young
Emirati entrepreneurs for an annual
award. The programme is a first attempt
in the UAE to create a competitive
environment among young indigenous
and Arab entrepreneurs. It also
recognizes those who have aided the development of
entrepreneurs in the UAE.
The Federal National Council (FNC) has 40 members who serve in

an advisory rather than a legislative capacity: eight from Abu Dhabi,
eight from Dubai; six each from Sharjah and Ras Al Khaimah; and
four each from Ajman, Umm Al Quwain and Fujairah. The FNC
under the constitution has to review proposed federal legislation
before it is enacted.
The 'Sheikh Mohammed

Centre for Cultural
Understanding' raises
awareness of local culture,
traditions, customs and Islam
erasing barriers between
people of different
nationalities as well as
among non-Emirati residents.
It also strives promote cross-
cultural understanding,
integration and
communication between the
various cultures represented
among UAE residents.
www.cultures.ae
Best of Dubai 43
44-47_Lead@L8:Bab Al Shams 9/2/2008 8:55 AM Page 44
The UAE has the highest The UAE pumps out 50 The ambitious land The UAE was recently
Best of Dubai water consumption per tonnes of CO2 per reclamation projects by announced to be the worst
capita in the world - 150 capita every year Nakheel will actually attract country in the world for
per cent more than the compared to the world marine life to the area environmental impact in
amount used in the US average of just four because of the increase of the Living Planet Report by
shallow waters the World Wildlife Fund
Going Green
Global debate on the disturbing effects of global warming and unsustainable carbon footprints has
been gathering momentum over the last decade, with 'environmental awareness' and 'sustainable
living' emerging as buzzwords that have captured mass popular consciousness. With the Dubai
Government making sustainable development a priority, is the trend for green living and energy
reduction truly being embraced by individuals and companies alike?
From 2007, all new buildings in Dubai need to conform to ecologically aware building principles that need to be certified by MESCD. It is indeed a
notable feat that Dubai was the first city in the Middle East and one of the first in the world to implement this eco-friendly method.
44 Best of Dubai
Strategic Plan 2015 places major "The establishment of The Middle East Centre
T he underside of Dubai's manic
economic, infrastructural and
demographic explosion boasting a GDP
emphasis on the prudent use of resources
to build a solid foundation forming a fertile
for Sustainable Development is a historic
event, which marks the beginning of a new era
growth rate estimated at $27 billion, is the environment for sustained growth. In line in development in the Middle East. Pacific
environmental fallout: the UAE produces with this template for progress, the Middle Controls Systems is committed to making
more than double the amount of CO2 than East Centre for Sustainable Development MCSD the focal point of all future sustainable
the US, Dubai has among the highest (MESCD) was established in order to development initiatives, which will put Dubai on
consumption of electricity and water per assist developers in obtaining green the global map in regard to environment
person in the world and produces more building certification similar to the US protection and energy efficient practices."
waste than the whole of the US, with 75 Green Building Council's Leadership in Dilip Rahulan, Chairman and CEO
per cent of that waste generated by Energy and Environmental Design (LEED) Pacific Controls Systems PCS
construction and demolition. Despite this, rating system.
there are signs of progress in the emirate From 2007, all new buildings in Dubai The Emirates Green Building Council (EGBC)
and with mounting environmental need to conform to ecologically aware This not-for-profit organisation was formed in
awareness the Dubai Government has building principles that need to be certified 2006 with the objective of instilling and
prioritised sustainable development with its by MESCD. It is indeed a notable feat that advancing green building principles to
proverbial gusto for innovation and Dubai was the first city in the Middle East ensure sustainability and protecting the
branding savvy. and one of the first in the world to local environment.
Announced in 2007, The Dubai implement this eco-friendly method. The objectives are to raise awareness on
the importance of sustainable management of
the environment, educate by assisting in
crafting a Green Curricula for various
academic institutions and foster collaboration
between all sectors of the property and
construction industry, government, academic
institutions and other stakeholders to transform
the UAE built-environment to be Green
Building model.
Early 2008, EGBC proposed green building
rating system designed explicitly to suit the
construction methods used in the local market
as well as the environmental conditions faced
in the region. Based on the US Green
Building Council's (US GBC) Leadership in
Energy and Environmental Design (LEED)
system, the modified version is currently
lodged with the US GBC for evaluation and the
system is expected to be ratified towards the
end of 2008.
"The formation of EGBC is considered a

milestone and a breakthrough towards
creating and maintaining a sustainable
environment and protecting the ecosystem in
the UAE."
Dr Sadek Owainiti, Chairman, EGBC
Sustainable development is all about

employing resources in a manner that meets
the needs of a population whilst simultaneously
preserving the natural environment, minimizing
waste, diminishing reliance and consumption
of non-renewable resources and constructing
a healthy environment for the present and
future generations.
In Dubai, there's been a gradual shift by the
city's real estate developers who have started
to acknowledge the significance of adopting
an environmentally-aware approach for
numerous reasons. From a marketing
perspective, an energy-efficient structure or
home is bound to attract more potential
investors or tenants and thus would be more
lucrative in the long run. A while ago,
architects had to campaign for energy
reduction to be included in the agenda of
developers but now it's already present as part
Best of Dubai 45
Lapping the shores of the Arabian Gulf, Jumeirah Burj Al Arab the worldÕs first all suites hotel, is a testament of DubaiÕs commitment to innovative architecture
of their agenda. Opting for the sustainable and will include buildings and quarters for governance of coastal communities around the
construction of real estate projects would only the House of Giving for charity, Sheikh world. The company has committed US$54
enhance the value of a developer's assets. Mohammed's Humanitarian and Charity million to this project and also aims to involve
Sustainable buildings are designed to be Establishment, UNICEF, the museum of non-government organizations as well as other
less dependent on fossil fuels and are light, the human civilization museum and stakeholders to take an active role in helping
equipped to efficiently consume energy and charity foundations. develop this initiative.
resources thus reducing impact on the The third is 'House of Nature' and includes
environment. In Dubai, a few green projects family parks, themed gardens, Scientific labs "The development of the Blue Communities
have recently materialized with this growing specializing in environmental issues, institutes, initiative is premised to provide leadership in
awareness. These employ the use of and colleges that focus on natural sciences, the development of sustainable coastal
natural light, energy-efficient mechanical hotels, recreational clubs, an enormous zoo, communities, a giant project that will promote
systems, recycled materials and other flower gardens and alternative medical and active engagement involving world countries
resource-saving devices. herbal clinics. and international experts on the issues of
Alongside these new green projects, old The project's fourth and final house, the sustainable development, construction,
buildings are also gradually being subject to 'House of Commerce', will include buildings, management and governance of coastal
an internal revamp in order to make them more towers, trademark agents, higher education communities around the world."
efficient in conserving water and energy. institutions in banking and the financial Abdul Rahman Kalantar, Managing Director for Design &
Below are some key green projects that sciences, insurance companies, branches of Development, Nakheel
were launched ensuring Dubai is at the large international companies and Islamic and
vanguard of sustained development. international banks. VERDE Towers, Dubai Maritime City
ETA Properties launched the two-tower VERDE
The Mohammed Bin Rashid Gardens "The Gardens Projects serves to provide Residences and Offices in Dubai Maritime City.
The Mohammed Bin Rashid Gardens is a us with more stimuli to forge ahead with The US$1.09 billion towers are designed by
whopping US$54 billion project launched by our national project, tailored to provide a Adrian Smith and Gordon Gill and are aimed to
HH Sheikh Mohammed bin Rashid Al balance between urban necessity and maximize natural elements like wind and light
Maktoum, Vice-President and Prime Minister of environmental integrity." together with use of recyclable construction
the UAE and Ruler of Dubai. The elaborate Dr Abdullah Al Amiri, Chairman of the Emirates material and optimum employment of energy-
project aspires to strike a balance between Energy Awards efficient technology and processes.
ecological integrity and real estate According to the architects, the energy
requirements and consists of four main clusters Blue Communities saved by the project is equivalent to planting
with 73% greenery across the 880 million Early 2008, one of the world's largest approximately 600,000 trees or eliminating 680
sq ft project. property developers, Nakheel, launched cars off the road and the towers are designed
The first cluster is the 'House of Wisdom' Blue Communities, a major sustainability to achieve Gold ratings, as provided by the US
will include translation houses, a central project aimed at raising awareness of Green Building Council's Leadership in Energy
library, knowledge gardens, international coastal development issues. and Environment Design (LEED) programme.
organizations' quarters, international The investment will fund research and In addition, the VERDE Offices and Resident
universities, history and science colleges, development and promote engagement will have a cooling system using wind turbines,
a mosque and Sheikh Mohammed's majlis. with experts on the issues of sustainable photovoltaic solar hot water, energy efficient
The second is the 'House of Humanity', development, construction, management and lighting equipment and grey water system.
46 Best of Dubai
44-47_Lead@L8:Bab Al Shams 9/8/2008 3:06 PM Page 47
"The name VERDE has its roots in Spanish, population of two types of gazelles; and 15 - EGBC is a member of the 10-nation World Green
which means green. It is rather apt that we reptilian species. Building Council Group.
have named our first Green project thus. A portion of the resort's revenue that is - There are 70 planned UAE buildings now aiming for
Besides aiming for a Gold-certified Green generated is ploughed into conservation, green status.
building, VERDE will provide the best of protecting the natural desert wildlife. The - The Dubai Municipality will undertake a total of 109
amenities for both working and living. conservation department has 15 personnel landscape and beautification projects worth
We are happy to state that this launch constantly involved in monitoring animal US$126.08 million in 2008.
is in line with Dubai Maritime City's breeding patterns, vegetation, rainfall - There will 113 hectares of greenery added to the
vision of sustainable development and to figures, collecting insects and various data. city's urban landscape. The objective is to convert 8
create a unique environment for the global This information is then relayed to Al Maha's per cent of the total urban area in the emirate into
maritime community." field guides or ranger departments who green by 2020.
Abid Junaid, Executive Director, ETA Star then inform the guests. Al Maha - The world's first 'green' digital billboard was
incorporates numerous stringently imposed launched by Barco at the PALME Middle East
Al Maha Desert Resort & Spa eco-friendly measures including energy Exhibition in Dubai in May 2008.
Located near the Hajjar Mountains, the Al conservation and the use of bio-degradable - Grand Hyatt Dubai became the first hotel in the UAE
Maha Desert Resort & Spa is a luxurious products. Particular attention is paid to the to convert its main water heating system from diesel
eco-resort that simultaneously promotes conservation of water where the resort's oil-fired to solar powered in a bid to reduce climate
heritage and conserves the environment. water, including that used in its swimming change and running costs. The hotel's water
This is the first eco-tourism project in the pools and spa, is fully recycled and consumption dropped by 120,000 gallons a day,
Gulf and the single largest conservation returned to its groundwater source through - The 600,000 sq ft Dubai Biotechnology and
area in the UAE. an exclusive irrigation system. Research Park (DuBiotech) won the Design and
This luxurious hideout is part of the The US$16.4 million resort has 40 Sustainability Honour Award from the American
Dubai Desert Conservation Reserve and is suites and two royal suites and took 20 Institute of Architects (AIA) New Jersey Chapter
set within 225 sq kms and the resort months to complete and is the winner of in 2007.
complex covers less than one per cent of the World Legacy Award 2004 - Tecom Investments launched The Energy and
the site with the rest dedicated to (National Geographic Traveller and Environment Park (Enpark) in 2007. This 8 million sq
endangered species like Oryx, desert Conservation International) ft eco-friendly business park is aimed at promoting
gazelle and desert fox. Additionally there sustainable and clean living.
has been a vast reintroduction of "We have a role to play in ensuring - Its key features include 16 different varieties of
indigenous desert flora and wildlife. This that the positive aspects of gardens from all across the world, a large outdoors
entailed planting of 6,200 local grasses, tourism go beyond just contributions amphitheatre Health Spa & Resort and Academy for
shrubs and trees across 20 per cent of to the country, but to include the benefits to 1,000 students.
the resort's area. The sanctuary is also the environment." - The US$ 653.5 million 'Al Barari' project at
home to around 40 resident bird species, Sheikh Ahmed Bin Saeed Al Maktoum, Dubailand is the first eco-friendly sustainable mixed-
250 Oryx that include two species, 15 President of Dubai Civil Aviation Authority, use development of its kind in the Middle East with
reptilian species and an expanding Chairman of Dubai Airports 16 different varieties of gardens.
Emirates Green Building Council Emirates Environmental Group Enpark

www.emiratesgbc.org www.eeg-uae.org www.enpark.ae
Best of Dubai 47
048_051_2 - RTA@L8*.qxp 8/30/08 6:32 PM Page 1
RTA's master plan for Dubai has a car The Dubai Metro will be The Red Line, which is the
the next 15 years ownership rate of 541 the longest of its type in first phase of Dubai Metro,
Best of Dubai
projects an investment cars per 1,000 the world and is will commence operating for
of more than AED 75 population. This figure driverless. There are public use on 9th September
billion. exceeds that of cities two lines being built that 2009 and the Green Line will
like New York, London will have a total of 47 commence operations on 21
and Singapore. stations. March 2010.
Winds of Change
HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime
Minister and Ruler of Dubai once said that "Dubai is a City in a hurry". And true to
that, Dubai today sails with the 'Winds of Change'. Be it the changing problems of
the environment, traffic pollution, congestion, time management, the quality of life,
accessibility within the city or the future of urban and suburban developments all
of which are being seen as critical issues for the city.
RTA is working with

General Motors to start
testing a fleet of Chevrolet
Tahoe and Malibu hybrids
for use as limos and taxis
in Dubai.
Rashid Bin Saeed Bridge, linking the two sides of Dubai Creek
48 Best of Dubai
048-049 2 - RTA_L8:Bab Al Shams 9/2/2008 12:14 AM Page 49
Maktoum Bridge, and opening of the new

P henomenal growth in Dubai has resulted in
a need for improved infrastructure,
especially to move people and goods more
the principle of balance and integration
between road systems and land & marine mass
transit system, and make land & marine transit
Al Garhoud Bridge last March.
- The number of public buses is poised to
efficiently around the emirate. The Roads and modes the ideal mobility option." increase from 500 buses to 1200 buses by
Transport Authority came into existence in The RTA's main focus for the next few years 2008 and it will further jump to more than
November 2005 with the vision of providing is to develop an integrated transport network. 2000 buses fitted with the best and most
'safe and smooth transport for all.' This will increase commuting efficiency by sophisticated technologies and highest
Mr. Mattar Al Tayer Chairman of the Board encouraging people to use public transport, standards of security & safety.
and Executive Director of RTA, explains, "I eliminating traffic jams and saving time. To - Launch of the Water Bus.
think the biggest challenge for the RTA is complement the city's growth commuters must - Trial operation of gas-operated abras.
solving the traffic congestion and the need to be provided with excellent public transport - Trial operation of hybrid cars.
improve traffic safety. RTA is subjected to great alternatives, as a comprehensive and widely- - Commence construction of more than 1000
pressures to sort out problems accumulated used public transport system will relieve air-conditioned bus shelters.
over a number of years, in a short time. pressure on roads and eliminate logjams. This - Provide a model of a flexible organization
Therefore we are in a race against time, and will help facilitate the future business chart and a system of support & corporate
I'm sure we will win, thanks to the efforts of our requirements of the city. A lot of time will be governance.
employees and the comprehensive plans saved connecting the main business hubs and - Upgrade the level of efficiency &
developed for this end. In order to achieve the it will generate employment for a large number productivity at all levels.
best results in operating roads network and of people in the region. - Intelligent Traffic System; including:
various transport systems, we have to apply The RTA is working hand in hand with the i. Variable Message Signs
Dubai government -in line with the vision of ii. Light signal control system
H.H. Sheikh Mohammed Bin Rashid Al iii. Parking control system
Maktoum, UAE Vice-president and Prime iv. Rapid deployment motorcycles to tow
Minister, and Ruler of Dubai - to help people faulty vehicles or vehicles involved in
commute safely and efficiently. minor accidents
In general we believe that the strategy
RTA's achievements since establishment underlying the establishment of the RTA has
The RTA has achieved considerable results and proved to be correct and reflects a sharp vision.
success since its establishment at the end of
2005 on several fronts, such as: Long -term planning
- Stepping up the process of putting out and The RTA has conducted a comprehensive long-
implementing tenders of major roads and range transportation study which includes a
public transport projects. For example the master plan for the next 15 years, resulting in
cost of road projects currently underway an investment of more than AED 75 billion. The
exceeds 10 billion dirham. This figure plan was prepared in collaboration with five
exceeds the total expenditure on road international transport planning consultants.
projects over the last ten years combined. This strategic transportation plan reveals
- The number of lanes crossing Dubai Creek that Dubai needs to spend around AED 44.5
jumped from 19 lanes at the time of billion on expanding and improving its road
establishing the RTA to 49 lanes following network over the next 15 years. Similar
the opening of the Business Bay Crossing, expenditure on improving and expanding
the Floating Bridge, widening of Al Dubai's public transportation systems -
Al Safoon Tram, a mass transportation system of excellence.
Best of Dubai 49
048-049 2 - RTA_L8:Bab Al Shams 9/8/2008 3:07 PM Page 50
including bus, metro, tram, and water transport infrastructure projects at a cost of more international consultant (Parsons Brunker
- will exceed AED 33.5 billion. The total than AED 20.5 billion. Of this, around AED Hoff) to make the initial designs of the
expenditure of AED 75 billion equates to an 15.5 billion has been allocated to the Dubai Purple Line of Dubai Metro Project which
average of AED 5 billion per year. Metro project. links Dubai International Airport and
Jebel Ali Airport (Dubai World Central)
Extensive investment Dubai Metro extending 49 Kilometres, with an
- In the rail sector, trams, monorails and new - The metro project involves currently estimated cost of AED10 billion.
metro lines will be introduced. The cost of building two lines with an overall This line has a very limited number of
monorail alone is more than AED 15 Billion. length of 70 kilometers. Around 60% stations and the maximum speed of the
The RTA hopes to increase passenger of the work is completed on the Red Line metro ranges from 135 to 160 km/h,
numbers from 5% to 30% in the coming and 20% on the Green Line. The compared to the average speed of 45 km/h
decade by introducing new legislation to system is completely driverless and is the in the Red Line which is currently being
deter car drivers, like car registration, longest system in the world to be constructed. The trip between the two
parking fees and road tolls. Currently the completed in one phase. To ensure airports takes 40 minutes including
RTA is undertaking transportation exceptional safety, operational and stopover times in stations.
maintenance standards, international
experts are onboard. New road projects
The work progress in the Red and Green - Presently more than 7 billion AED has been
Lines is going in accordance with the invested in road projects. There are plans
approved schedule. of increasing the length of road networks to
- The two lines extend 75 km; 52 km 500 kms, building 95 new interchanges,
in the Red Line and 23 km in the Green modifying 25 interchanges, constructing
Line. The total number of stations in the two dedicated bus lanes and increasing
lines is 47 stations; 29 stations in the Red pedestrian walkways. The number of lanes
Line (4 underground stations and 25 on the creek crossings have increased to
elevated stations) and 18 stations in the 49 in 2008 and will increase to 87 in 2009
Green Line (6 underground stations and 12 and 100 in 2020. These include new
elevated stations). crossings to increase traffic capacity
- The Roads & Transport Authority across Dubai Creek.
recently signed an agreement with the - Other projects include widening Sheikh
The new air-conditioned

Dubai Waterbus will serve
five routes along the Creek,
offering spacious seating
with panoramic windows,
LCD screens and access
for special needs.
50 Best of Dubai
048-049 2 - RTA_L8:Bab Al Shams 9/2/2008 12:15 AM Page 51
The giant arch has a height of 205 meters and a length of 667 meters; considered the longest arch-bridge in the world.
Zayed Road to six lanes in each direction, Focus on public water transport which consists of 12 lanes and costs around
widening Emirates Road to five lanes in - On the Public Water Transport front, the three billion dirham, in addition to constructing
each direction, constructing three marine transport network will increase to more crossings to link the two banks of the
arterial roads parallel to Sheikh Zayed 210 kms and new modes of water transport Creek. Among the key projects in the pipeline is
Road, widening Jabal Ali Lehbab which include Dubai Water Taxi, Dubai Dubai Metro Project; the first stage of which will
Road to four lanes in each direction, Ferries as well as the fleet of current modes be operated on 9/9/2009, as well as
and completing and widening the Dubai of transport like the Dubai Water Bus, Dubai launching of the Water Taxi and the new
outer bypass to four lanes in each abra will be increased. public transport buses.
direction. A new double decking project Dubai offers a business-friendly environment.
is in construction at Al Doha Road at a The RTA is introducing various transportation The infrastructure matches if not exceeds the
cost of AED 605 million, which will improve policies and plans capable of bringing highest international standards, facilitating
traffic capacity from new developments about a positive change in the attitudes efficiency, quality and service. The absence of
like Burj Dubai, Dubai Mall, Business of the users of road networks and transportation corporate or income tax, together with
Bay and Dubai International Finance systems. This includes introducing the toll competitive import duties, and extremely
Center. This bridge will have three lanes gate systems (Salik) which was implemented competitive labor and energy costs make Dubai
towards Jumeirah and five lanes in the as of the 1st July 2007. It also includes attractive for business.
reverse direction to accommodate 9,000 reviewing & updating the fees of the public
vehicles every hour. parking, banning the import and registration of So much to offer in Dubai
old vehicles, raising the annual vehicle The RTA's vital work is helping Dubai set a
Focus on public transport registration fees, modifying the requirements of benchmark for its transportation services.
- To increase the efficiency of public transport private vehicles registration particularly with According to Mr. Al Tayer, "Like all the
in Dubai, new taxi and bus services are regards to the rates applicable to negligence modern cities in the region, and indeed the
being introduced. Around 500 bus shelters fees, and modifying the regulations governing world, Dubai's transportation needs are growing
are under construction and another 500 are licensing of drivers to curb the number of rapidly to complement the amenities the emirate
in the pipeline. The new Citaro buses will be licenses issued. offers. These include world class education,
introduced consist of 49 articulated and 19 recreational facilities like water- and snow-skiing,
single deck versions, representing a In the pipeline leisure parks and resorts; hotels like the Burj Al
milestone in the RTA's transport strategy. RTA is working to complete construction of road Arab, huge malls and last but not least, tax free
These cutting edge wheelchair-enabled projects such as interchanges at Sheikh Zayed income. This has attracted a burgeoning
vehicles will be fitted with the latest Euro 4 Road, Dubai Bypass Road starting from the population of different cultures, the relocation of
emission level engines, bringing Dubai in outskirts of Sharjah and extending to link up with international businesses and an increase in
line with European emission levels. The bus the road extending on the outskirts of the commercial activities."
services include five new categories: emirate of Abu Dhabi, and completion of the Al
intercity, inter-emirate, VIP, airport services, Ittihad Road widening project. RTA will also Tel: +9714 284 4444
and express services. construct Sheikh Rashid bin Saeed Bridge; www.rta.ae
Best of Dubai 51
52-55_Etisalat Interview@L8:Bab Al Shams 9/6/2008 3:47 PM Page 52
Etisalat has been the Over 40 per cent of In 2008 the corporation Etisalat international
Best of Dubai telecommunications Etisalat's workforce is passed the 6,830,000 mark has extended to 16
service provider in the Emirati, an in mobile subscriptions in markets covering a
United Arab Emirates accomplishment which the UAE alone. population of over 800m -
since 1976. supports the natives of 63m of whom are Etisalat
the UAE. customers
Stay Connected
Since its establishment in 1977, Etisalat's increasing regional brand expansion is helping
to put the UAE on the global telecoms map, positioning it as a force to be reckoned with.
This progress is being fostered in an increasingly competitive environment where
consumer loyalty is based on familiarity and not necessarily on cutting edge offerings.
Despite the inevitable challenges of pitching the brand against global telecoms giants
whetting their appetites for a slice of the Middle East telecoms pie, Etisalat's indefatigable
Chairman, Mohammad Hassan Omran is ready to try for the lion size share.
E-Services
Ebtikar www.ebtikar.ae
Emirates Data Clearing House www.edch.ae
E-Marine www.emarine.ae
E-Academy www.eacademy.ae
Directory Enquiries www.yellowpages.ae
The Etisalat brand generates a distinctive sign of quality and leadership in the
telecommunication world, an achievement that stakeholders of the Corporation have
worked toward and can take pride in.
52 Best of Dubai
Mohammad Hassan Omran,

Chairman, Etisalat
"One of our objectives at Etisalat is to help fulfill the potential of our nation and its people.
To be a catalyst driving growth, developing a world-class economy and a hub for trade,
tourism and entrepreneurship"
With telecom mergers and takeovers across the early 80s. In 1982, mobile was known in a few
region, what is the common thread that links the countries worldwide. When the Internet appeared,
strategy of your expansion program? only a few telecommunications operators decided to
Our strategy is based on four pillars. Firstly, we enter introduce internet services. Etisalat was one of these,
new markets to offer services and and we pioneered Internet commercially since the
telecommunication solutions based on intensive benefit in developing the communications
studies and market research. We rely on our infrastructure, the economy and meeting customer
experience gained over these years and have to needs was evident.
consider any long-term partnerships. Secondly, we With regards to internet, we have invested in
aim to introduce new services that meet the needs of bringing international submarine cables to the UAE.
a specific market and its customers. Thirdly, we Indeed, most of the submarine cables coming east
should add significant value and benefits for the to west come through UAE. Our nation has become
customers and industry in the markets we are an anchor landing point for all these submarine
considering entering especially in the region as we cables. With this number of links we were able to
have the wealth of know how to tailor make the right build a sophisticated network and provide
telecom solution to the right market. Finally, we look bandwidth offering the best data services.
for synergies in culture and markets which will help This history and reputation for innovation as well
replicate our success in the UAE. We approach our as our different ways of physically connecting
expansion, market by market. For each market we countries to the rest of the world is a key advantage
have a different strategy to suit and integrate the for us in entering new markets as well as in
communication solution with the needs, culture and competing in our home market. As a result, the
traditions of the country. UAE has been ranked number one in the region in
terms of Networked Readiness by the World
What USP do you have over other regional Economic Forum.
competitors?
Since the beginning Etisalat has been working How do you think telecommunications will transform
in a competitive mindset. We realise that someone the UAE's profile globally and what role do you think
else would enter the market one day so we have Etisalat will have played in this development?
to offer the best service to our customers and we Part of Etisalat's commitment to the
have to be fast in implementing the latest telecommunications community and also to the
technology and services. reputation of the nation, includes the establishment
I remember when we were working on a of Etisalat University College. The College trains
strategy for Etisalat in the early 90s, we knew engineers in the aim to develop local staff with high
that two areas would witness growth - mobile and qualifications to aid our general needs and the
data. This is why we focused on these areas, needs of the telecom sector across the region.
without ignoring the others. Etisalat has also set up Etisalat Academy to train
If we go back longer, Etisalat was amongst the new employees and to offer training for companies
first few operators to introduce mobile services in the locally and internationally.
Best of Dubai 53
What lessons are you learning about the best over 8 million subscribers and is considered development of the economy in the UAE.
way to enter other geographic markets you one of the fastest growing mobile phone
have pinpointed now that you have a presence operators in the world. What further innovation can be expected from
in KSA, Egypt, Pakistan and Sudan? Etisalat in the medium term?
We always build a core team from UAE How does Etisalat manage balancing Etisalat is known as an innovative and
and take them to that country building local competition and regulation whilst proactive entity and in order to remain so we
a team around them from that particular working towards being a technology leader, need to move fast in every direction. One of
country. In KSA, for instance, our agreement keeping shareholders happy and fulfilling our aims is to launch services which will allow
with the regulator is that our staff should targets and objectives? the customer to use the mobile phone as a
be 80% Saudis. Now we have exceeded Etisalat has grown even more during the personal electronic wallet. Increasingly, the
this percentage. Part of the UAE team presence of competition in the UAE. We mobile phone is now the preferred
has since come back, and part of it have achieved record profits and the communications tool for voice, data, video
moved on to new countries, such as Egypt number of our mobile phone customers has and media and customers will soon be
and Pakistan. exceeded 6 million. With more services able to purchase things, transfer money, and
We are also actively building synergies in and more variety available to the customer complete most transactions and manage daily
markets which have transient populations. For there is more usage. Of late, we have activities. We are working closely with many
example, we are available in Afghanistan and introduced several new services; this is companies including banks and exchange
also in Pakistan, KSA, Egypt and UAE where because of the dynamic market that is always companies to produce this service at
there are large expatriate communities to ready for more. Therefore our duty is to be international standards. We have already
whom full solutions can be offered. increasingly active in introducing different introduced the mobile payment system for
services for different customer needs. This is paying Etisalat bills and recharging and
What are the critical components of creating a good for the market as it benefits the customer renewing Wasel prepaid credit, and have
successful telecoms group that gives value and the industry in fostering a healthy demonstrated in the past technology that
and creates value too? Do you think that this competitive environment. allows customers to use their mobile phone to
model can be successfully implemented in Our financial results over the last 3 years, in make purchases from a vending machine. Very
every country? comparison to our latest report for the last six soon, UAE residents will be able to purchase
When we decide to enter a new country, we months, show that we have nearly doubled our and conduct many financial transactions using
focus on one specific group of profit growth. In 2005 and in 2004, profit growth their mobile phone.
telecommunication services to offer that will was between 18-19%. Now we are reporting
assure the best results. For example in Egypt, Net Profits of around 33%. This shows there is Whilst you maintain a market leader's position
our initial plans were for Etisalat Misr to cover still a lot of growth in the market. in this environment, what is your integral quality
40 cities in the first period of operations. Today, These figures show what Etisalat is about. differential should global telecoms leaders be
we cover over 200 cities and have plans to Thanks to its customer focused vision and given access to this highly protected market?
cover the whole of Egypt in a shorter time than commitment to innovate in service provisioning, Globalisation is unstoppable and will eventually
what the license requires. we are achieving set targets and the financial conquer any monopolistic residues prevalent
Furthermore, when we were awarded the results are an indication of the performance of worldwide. We welcome this as competition is
second mobile phone license in KSA, we the company and our strategy. good for us, for the consumer and is healthy
started operations in fewer than 6 months after Our growth, expansion and financial results for the country too. There is no end to how far
we were granted the license. This was earlier reflect on Etisalat's position today. I am we can reach.
than the estimated launch date. Today, even optimistic there is enough to go around for Tel: 101
though we face a fierce competitor, Mobily has everyone, with what we can see in the huge www.etisalat.ae
54 Best of Dubai
52-55_Etisalat Interview@L8:Bab Al Shams 9/2/2008 11:57 AM Page 55
News Bulletin
Etisalat highlighted its Corporate Social and Environmental Responsibility and the important projects it supports at the CSR Summit.
The company participated in specialised workshops for people with special needs
Etisalat coverage has expanded to 186 countries, providing their customers with a wider roaming network within which they can travel
Etisalat Academy and its eCompetency Centre have concluded the first phase of a competency development program for 15 of the
UAE's federal government ministries.
Etisalat signed a Memorandum of Understanding with Khalifa Fund to support the development of small and medium businesses in
the UAE
The company partnered with the global mobility service provider, iPass, enabling Etisalat Internet subscribers to access the Internet at
over 60,000 wired and wireless locations in 150 countries around the world
Etisalat became the region's largest Blackberry provider
Etisalat's Mobile TV service could be utilized to watch the Arab Broadcast Forum which was held in May of this year in Abu Dhabi
Etisalat supported the 'Women as Global Leaders' conference, which was held in April of this year
56-59_Over View of Dubai@L8:Bab Al Shams 9/2/2008 12:11 PM Page 56
Tallest worldwide Biggest worldwide Biggest worldwide Biggest worldwide

681.7 metres, 160 Land reclamation projects: The Palms International Airport: Dubai Mall: 12 million square
Best of Dubai floors completed as Jumeirah, Deira & Jebel Ali - One billion Dubai World Central to ft, total internal floor area - 5.9
of 08/08 surpassing cubic metres of rock and sand handle 120million travellers m sq ft, over 1,200 outlets
the Sears, Petronas increasing Dubai's shoreline by 520kms, and over 12 million tons of with ice rink, aquarium &
& Taipai Towers topography visible from the moon cargo annually indoor theme park
Desert Dreams Deciphered

Overview of Dubai
As the sun slowly sets far across the Arabian Gulf, the curtain rises on a glittering phenomenon
that's making the rest of the world sit up and take notice. It's a phenomenon called Dubai. From
growth levels unprecedented in the annals of modern business to real estate projects that defy
conventional wisdom, this curiously multicultural mélange of nearly 200 different nationalities is
dancing to its own tune. A fascinating confluence of luxury hotels, old-world souks, beach-side
retreats, stark desert vistas and tax-free living, the Dubai experience is one which appears to
have been crafted solely for the purpose of garnering superlatives.
Despite its untrammelled Bedouin past, today one out of every six cranes world wide operates in Dubai. This makes it arguably the city state with the most pronounced
'buzz' factor anywhere in the world. Begging for its story to be scripted and given the glitzy Hollywood treatment, be rest assured that the likes of George Clooney and
Morgan Freeman will be brought on board to bring the story-boarded characters to life. Because make no mistake, this is a city which simply doesn't believe in doing
56 Best of Dubai
things in half-measures. While such a brazen attitude can sometimes lead to inevitable mishaps, it also lays the foundation for a city-wide ethos where ambition,
determination and imagination are rewarded beyond most conceivable dreams.
The key feature of Downtown

Dubai is the Burj Dubai Tower.
In addition Dubai Mall, the
world’s largest retail hub, is set
to wow the 15 million annual
visitors that are expected to
visit the emirate by 2012
A Tale of Two Cities conversations that would appear plain daft in

To understand modern Dubai, you need to any other part of the world form the bulk of
come to grips with its two distinct halves. Old common late brunch discussions. “A piece of
Dubai, which sprang forth from the womb of the Greece, anyone?”
ever-prevalent Creek, is a bustling experience
graced with plenty of street charm. An Economic Anomaly
Encompassing the distinct localities of Bur Growth levels of close to 20 per cent hint at a
Dubai, Karama, Satwa, Deira and Garhoud, this desert Emirate that must be doing something
is the half of Dubai still holding on to the last right. Dubai has etched out a new blueprint for
vestiges of a more earthy character. A economic sustainability - a financially gold-
comforting sense of yesterday sweeps through edged roadmap which is being studied
its streets, especially in the areas surrounding diligently by both its heavily oil-dependent
the old spice and gold markets. Other highlights neighbours as well as the global business
of Old Dubai include the chic little Bastakiya community at large. The city's proposition is
Quarter situated beside Dubai Museum, and simple - entice the multinationals and ambitious
Satwa's main thoroughfare - Al Dhiyafah Street - entrepreneurs alike through incentives that are
a 24x7 parade of roadside café-goers, honking hard to resist. Minimal red tape, relative
cars and vibrant street life. All things absence of bureaucracy, state-of-the-art
considered, the old snapshot of the city alone business enclaves, industry-specific Free
reveals enough layers and interesting Zones, strategically planned trade shows and a
characters to justify the price of admission after fierce onus on tourism that channels luxury
touching down at Dubai International Airport. hotels and massive marketing campaigns
New Dubai meanwhile comprises the vast towards guaranteeing a healthy deluge of
swathes of townships and mega-scale activity. It's a chain of commerce whose wheels
developments that have sprouted at a are kept rolling smoothly all year round.
prodigious rate past the greater Jumeirah area. Dubai Media City (DMC) is the perfect
Headline-grabbing and gravity-defying, this new example of the vision at work here. Playing
urban reinvention is awash in the glow of billions home to nearly five hundred advertising
of Dirhams and celebrity endorsements. agencies and media concerns, this
Through townships such as The Palm, The communications enclave has become the
World and several other projects dreamt up by media hub of choice for the entire region.
the region's two premier developers - Emaar Prompt documentation procedures and swift
and Nakheel - you'll find the freehold property license approval make it the destination for
market at its frenzied, manic best. Multi-million anyone with a dream. Attracting the likes of
dollar deals are daily pars for the course, and CNN, Showtime and Reuters, DMC's excellent
Best of Dubai 57
"From growth levels

unprecedented
in the annals of modern
business to real
estate projects that defy
conventional wisdom,
this curiously multicultural
melange of nearly
200 different
nationalities is
dancing to its own tune."
that have the potential of creating a major

storm in the years to come.
Generally Speaking
Despite the flawless veneer, it would be
silly to suggest that Dubai is a picture-perfect
Utopia with no glitches in sight. Rising
inflation levels haven taken living costs to
exorbitant levels, rendering many expatriates'
aspirations of a comfortable life nothing more
than a pipe-dream. Civic disturbances
resulting from heavy-handed treatment of
immigrant workers (especially those employed
by the construction industry), have to some
degree tarnished the city's pristine image,
given it a touch of reality akin to the rest
of the world. Like elsewhere in the region, the
press here is allowed only partial freedoms,
relegating some of the major dailies to little
more than official mouth-pieces. The
facilities and relaxed vibe have been crucial city's very own annual art extravaganza - The heavily publicised freehold real estate
factors in the local media scene's ascension Dubai Art Fair. For a metropolis perhaps most market too is littered with loopholes,
from sleepy regional outpost to globe- well-known worldwide for its shopping malls, unscrupulous agents and irresponsible
straddling communications catalyst. such an art-focused layer to its personality is developers - resulting in thousands of property
nothing if not timely. horror stories that the government is working
Artsy Ambitions tirelessly to bring to accountability.
Culturally too, Dubai is at the crossroads of an That's Entertainment Sore points notwithstanding, Dubai's
intriguing journey. Theatrical productions, both This most cosmopolitan of Middle-Eastern promise as a land of unlimited potential and
homegrown and imported, have begun playing cities throws up a veritable treasure-trove of opportunity still holds true. Crime is virtually
themselves out with refreshing regularity over a nightlife experiences. From the refined to the non-existent, and not too many cities would
smattering of city-wide venues. But it's in the raucous, from the subdued to the sensual, give you the luxury of walking home by
art sphere where things have really started Dubai surprises you at every conceivable turn. yourself at three in the morning. The
heating up. Mirroring the transformation of New The plethora of night spots, watering-holes contradictions on view make for a fascinating
York's meat-packing district into the hip suburb swanky clubs regularly attract a swarm of study as well. Which other predominantly
of Soho, Dubai's industrial warehouse-littered denizens who believe in working hard only Muslim city in the world would beguile you with
Al Quoz area has taken on the guise of the to play harder. For a glimpse of magic, a heady blend of hedonism and Disneyland
independent art gallery's venue of choice. Like drop into Madinat Jumeirah - a decadent surrealism? Where else could you spend the
with any nascent scene, you'll find yourself throwback to old Arabic architecture housing a afternoon skiing down an indoor ski slope only
having to sift through acres of pretentious swarm of water-gracing eateries and to hit the waves and go kite-surfing later in the
hogwash to uncover the one gem. But the enchanting rooftop bars. evening? The world's richest horse race; a 45-
journey is nothing if not interesting. Names like On the music front, a large number of day spectacle devoted purely to shopping; an
Third Line, B21, Total Arts and JamJar, along touring bands and chart-topping artists have upcoming underwater hotel; a real estate
with their roster of little-known artists, have begun putting the city onto their tour hotbed fancy enough to entice 'The Donald' to
brought a much-needed dose of eclectic schedules, resulting in well-received concerts launch his own boutique tower; desert
vibrancy to the cultural horizon. from the likes of Aerosmith, Enrique Iglesias escapades that redefine the very notion of
Reflective of Dubai's population mix as well and Robbie Williams. While the prevailing Top- luxury; millionaire raffle draws that turn fortunes
as global art trends, Indian, Persian and Arabic 40 heavy tastes could do with a bit of around overnight; a brand identity that's
art have been at the forefront of record- refinement, any live music scene is a welcome proven irresistibly attractive to such style
breaking auctions held by the likes of Christie's addition to the usual social calendar. And in luminaries as Armani, Gucci and Versace. All
and Bonham's. The swell of artistic outpouring the annual Desert Rock and Dubai Jazz this isn't just the stuff of dreams. It's very
has risen to high enough levels to warrant the Festivals, the city has unearthed two local gigs possible. It's very Dubai.
58 Best of Dubai
“If there is a construction engineer's

heaven, its closest earthly
representation must be the Gulf
emirate of Dubai”.
Financial Times, UK
“More than a shopping stopover or a

beach holiday, Dubai is a
phenomenon: a Muslim, Arab society
reinventing itself with all the ethnic
diversity, economic energy, and
architectural ambition of early-20th-
century Los Angeles, Manhattan, and
Chicago. Burj Al Arab is the hotel
aficionado's Mount Everest”.
Conde Nast Traveller
“Dubai is a peaceful, stable, and

modern city in an otherwise volatile
part of the world. Last year more
than 4 million people stayed in the
emirate's 265 hotels, according to
the tourism department. The aim is
15 million visitors a year by 2010”.
Bloomberg
“By any standards, Dubai's growth

as a holiday destination has been
meteoric. Dubai has emerged as one
of the world's most vibrant holiday
hot spots. Today, ambitious
developments - led by the vast, man-
made Palm Islands - are grabbing
the global limelight. Throw in year-
round sunshine, world-class
hospitality and a crime-free
environment, and it's easy to see why
Dubai has planted itself so
prominently on the world
tourism map”.
The Washington Times
“A number of city-states have fuelled

their economies by promoting
themselves as business and travel
hubs. Another destination is applying
the same model with equal success -
- Dubai. A recent online CNN poll
showed that Dubai is among the top
three cities still the most preferred for
business travel. An intimate
connection between commerce and
government, low taxes for
corporations and expatriates,
and concessions for businesses,
mean Dubai is turning into one of
the world's fastest-growing
commercial centres”.
CNN International
“It has the world's only seven-star

hotel, five days of rain a year,
glorious beaches, fabulous
shopping, and is now the ninth most
popular weekend break for Britons”.
The Guardian, UK
Best of Dubai 59
60-63_Fast Facts Dubai@L8:Bab Al Shams 9/2/2008 12:30 PM Page 60
Dubai Population GDP growth Annual inflation Government Time Zone

1.422 million, the AED 198 billion in 2007 Avarage 12% Constitutional 4 hours ahead of GMT
Best of Dubai largest population Monarchy
compared to the other
six emirates.
Fast Facts Dubai

The UAE is changing because it is opening itself to the modern world. The most vivid example is
Dubai. Its skyline features some of the wildest architecture this side of Shanghai - fantasy buildings that
seem to float in the air like the sails of an Arab dhow. The city is a place of contrast, a land where the
old and the new, traditional and modern, east and west blend seamlessly to produce a fascinating,
mysterious, exciting city with a distinct personality of its own. Refreshingly, as opposed to the conflict
swirling around it, Dubai is also a tolerant place. There are few areas where the Arabia of old co-exists
so well with that of the 21st century. The past 40 years have been a triumph of adaptation for Dubai.
The man-made islands in Dubai are the largest in the world and can be seen from space. In total, three Palms will be made, the palm
tree being an important symbol for Dubai, as well as The World where each island will have an estimated cost of $25-30 million.
60 Best of Dubai
The highly ambitious construction and design projects

flourishing all over Dubai lends a surreal quality to the city.
This has been criticised by some who see the vision as too
dramatic and overly planned, yet H.H. Sheikh Mohammed
bin Rashid Al Maktoum, Vice President and Prime Minister
of the UAE and Ruler of Dubai., sees a wholly positive
future for his city.
"Waiting has never been our choice in the past, nor is it in the
present. We are always striving, anticipating the future and
preparing for it.”
Dubai is a city of growth, yet Emirati tradition still remains a

prominent feature with positive efforts to preserve their unique
culture for the future. This can be seen through the
juxtaposition of architecture design, both old and new, and the
traces of the old fishing village which can be seen in the Souks
and bustling life around Bur Dubai.
Capital City Dubai
Area 4,114 sq km
Government Constitutional Monarchy
Population 1.422 million Dubai (2006 figures) has the largest population compared to the other
six emirates.
Time Zone Dubai is 4 hours ahead of GMT
Current GDP growth AED 198 billion in 2007
Inflation 2007 - 10.1% (expected to hit 12% in 2008)
Official languages Arabic is the official language although

English is widely used.
Religion Islam is the official religion of Dubai and the United Arab Emirates (UAE) with the
majority being Sunni Muslims. Dubai is one of the most liberal places in the Gulf and followers of
other religions (except Judaism) are tolerated. The holy day is Friday with most government
offices, companies and schools remaining closed on Friday.
Geography Dubai is located on the Persian Gulf coast of the United Arab Emirates and shares
borders with Abu Dhabi in the south, Sharjah in the northeast, and the Sultanate of Oman in the
southeast. Hatta, a tiny village of Dubai, is surrounded on three sides by Oman and by the
emirates of Ajman in the west and Ras Al Khaimah in the north. Dubai's topography is
emphasized by sandy desert consisting mainly of crushed shell and coral. The desert gives way
to the Western Hajar Mountains that run alongside Dubai's border with Oman near Hatta. Devoid
of any natural bodies of water, the natural inlet - Dubai Creek, has been dredged to make it
deeper for large vessels to navigate and divides the emirate in two.
Climate Dubai has a subtropical and arid climate with the weather usually hot and often humid.
The temperature ranges from a pleasant 10°C (50°F) in winter to over 40°C (104°F) in the
daytime during summer. The mean humidity in Dubai is roughly 60% in the summer. Rainfall in
the emirate is sporadic and light, with rainfall primarily occurring in the first quarter of the year.
However, Dubai experienced an unprecedented record rainfall in January 2008 - 105mm of rain
in two days (average rainfall for January in Dubai is 15.6mm).
Banks and foreign exchange Dubai has a large network of local and international banks offering
a wide array of commercial and personal banking services. All the banks are controlled by the
UAE Central Bank. Banking hours are usually Saturday - Thursday, 8.00am - 2.00pm with some
banks offering services until 8.00pm.
Taxes There is no income tax or corporate tax in Dubai (except for oil producing companies and
branches of foreign banks). However, the main forms of tax are the rent tax by Dubai
Municipality (5%) as well as in-built 10% on food and beverage bills at hotels. In July 2007,
Dubai's Road and Transport Authority (RTA) introduced a toll system - Salik - in order to ease
traffic congestion. A fee of AED 4 is deducted from a prepaid toll account every time one
passes through the Salik toll zones.
Best of Dubai 61
Currency The legal tender in Dubai is the UAE

dirham (AED or Dhs)
Exchange Rate The Dirham is pegged to the US

dollar; One US$=AED 3.67 (30 April 2008)
Country Dialing Code +971 (04)
Internet domain .ae
Credit cards and cash Most retail outlets, hotels and

restaurants accept major credit cards (MasterCard,
Visa, Diners Club and American Express). Smaller
retail stores are less likely to accept and some even
charge processing fees on transactions. It is
advisable to check before hand. In the third quarter
of 2007, all petrol stations across the emirate
ceased accepting credit or debit cards for payment.
Telecommunications Dubai has a healthy

telecommunications industry with two telecom
operators - Etisalat and the new entrant, ‘du’. Both
providers offer comprehensive services that include
landline, mobile, broadband and pay TV.
Medical facilities There are approximately 20

primary health care centres located around Dubai.
The Department of Health and Medical Services
(DOHMS) offers convenient eServices including
online health card renewal and online medical
fitness reports. Additionally, Dubai Healthcare City
was recently established - this is the world's first
healthcare free zone with two complementary
communities - the Medical Community and the
Wellness Community. The Medical Community
occupies and area of 4.1 million square feet and
focuses on acute care services. The Wellness
Community covers 19 million square feet and
completes DHCC's healthcare field by housing
hospitals, outpatient clinics, luxury spa resorts, and
the entire spectrum of wellness services.
Alcohol Dubai's licensing laws require that alcohol

can only be served in licenced venues primarily
attached to hotels and private leisure clubs (golf
clubs, sports clubs) and associations and where the
legal drinking age is 21. Non-Muslim residents can
purchase alcohol from licenced outlets provided
they have a valid liquor licence. The liquour
permit or licence is valid for a year and allows the
holder to purchase a certain amount of alcohol
With 45 percent of Emiratis per month. Purchases from retailers that do not
less than 15 years of age, have official approval are illegal. During the holy
the next few years will see month of Ramadan, sale of alcohol is only permitted
increasing numbers of after dusk.
nationals entering the job The two major distributors in the emirate are
market. Unemployment rates
Maritime & Mercantile International (MMI) and
amongst the locals are very
high, but there are trends African & Eastern NE BVI Ltd (A&E). Liquor licences
showing an increase in can be purchased from either outlet.
adolescents who want an
improved lifestyle and Crimes Dubai is renowned for its low crime rate and
recognition within society. many residents regard the emirate as a very safe
Working for them is place. Although it would be ridiculous to declare
perceived as presenting a that any city to be absolutely devoid of crimes,
means of attaining a these usually occur however on a very small scale.
Courtesy Lilly Bandak
personal identity. A major offence is driving under the influence of
62 Best of Dubai
Courtesy Monarch Dubai
alcohol. The UAE government have enforced a zero-tolerance policy - Public displays of affection (kissing, lewd behaviour)
with random checks occurring more frequently. Driving the morning - Unmarried couples living together
after a heavy night of drinking is also risky. In the course of an - Homosexual behaviour
accident, regardless of whose fault it is, both parties will be arrested. - Eating, drinking or smoking in public during Ramadan
If any level of alcohol is detected in the blood. The standard penalty - Distributing non-Muslim religious material
is a month in prison with a fine.
Travelling or consuming illegal narcotics is also a major Traffic accidents In addition to the above, traffic accidents earn
offence in the emirate. Legislation enacted in January 1996 numerous penalties. If someone is fatally injured or killed in the
imposes the death sentence for convicted drug traffickers. Since event of an accident, both parties are incarcerated until an
January 2006, possession of even trace amounts of illegal investigation is completed. Once the party at fault is determined, the
drugs has resulted in sentences of four years imprisonment for verdict varies depending if the offender has consumed alcohol or
foreign citizens transiting the emirate and UAE. If caught, the not. In most cases, the offender is imprisoned until the blood money
penalty is more stringent with a minimum of four years (diya) has been paid to the victim's family or if the family pardons
followed by deportation. The penalty is usually a life sentence the offender.
and sometimes even death if found guilty of dealing or smuggling The Sharia law states that if one causes the death or injury to
illegal substances. another, compensation should be paid to the victim (or his family) in
Some drugs normally taken under a doctor's supervision in the the form of blood money (diya). The value is determined under
other countries (including over-the-counter drugs and medications) Sharia law and is intended to both punish and compensate.
are classified as narcotics in the UAE and are illegal to possess. A Generally, the life of a Muslim is valued higher than a non-Muslim,
doctor's prescription should be carried along with any medication although the value in the UAE is the same regardless of religion or
brought into the country. An individual may be subject to arrest ethnicity and is set at AED200,000 for all males and AED100,000 for
and prosecution if possession of prescribed medicines (especially all females. The blood money can only be claimed if a criminal
those containing codeine and similar narcotic-like ingredients) if prosecution has taken place, and the judge may revise the value.
brought to the attention of local authorities. Blood money is not paid if a person kills another while trying to
There are a few other crimes which may incur time in prison or defend himself, his family, his property or other individuals and their
massive fines although they could be disregarded in some cases. property from harm.
These are
- Purchasing alcohol without a liquor licence

- Bouncing cheques
Best of Dubai 63
64-65_Hotels & Hospitality@L8:Chapter pages.qxd 9/2/2008 12:35 PM Page 64
Chapter 2
HOTELS & HOSPITALITY
64-65_Hotels & Hospitality@L8:Chapter pages.qxd 9/2/2008 12:36 PM Page 65
“Core value No.1. Blow away the customer”.

Sol Kerzner, Founder, CEO and Chairman, Kerzner International Holdings Limited
Atlantis The Palm Hotel Dubai is the Palm Jumeirah's first landmark property
66-67 2 - Atlantis_L8:Bab Al Shams 9/2/2008 11:20 PM Page 66
Mythical Atlantis
Hotels & Hospitality
A near perfect replica of its sister property in Nassau, Bahamas, Atlantis The Palm Hotel
Dubai is the Palm Jumeirah's first landmark property. Establishing an iconic resort hotel
upon the world's largest land reclamation project is like constructing one fantasy on top of
another. The reality however, is a thrilling vacation that leaves you greedy for more. With a
lavishly designed water theme park to accommodate happy splashing families galore, the
architecture of the 2000-room resort hotel reflects the spirit of Atlantis which spell-binds
guests with a spirit of adventure and quasi fantastical make believe come true…
The resort is designed based on the mythical lost continent of Atlantis, enriched by with traditional Arabic design themes.
66 Best of Dubai
66-67 2 - Atlantis_L8:Bab Al Shams 9/8/2008 3:11 PM Page 67
amalgamation of water themed parks such as the 27 treatment rooms where both wet and
F or an environment like Dubai that has
concentrated its model of real estate
hospitality development on all that is big,
the Ambassador Lagoon with several hundred
species of marine life, the Lost Chambers
dry therapies are offered. The Royal Spa suite
with exclusive entrance includes a private
shiny and unabashedly lavish, this one-stop featuring an archaeological underwater site pedestal jetted tub, lounge area and terrace,
leisure destination with its dizzying range of and The Dolphin Bay, yet another exciting spot all large enough to share, whilst the treatment
recreational facilities mirrors the spirit of the where communing with marine mammals room allows for couple therapies. The Spa also
emirate to perfection. The brain child of becomes the highlight of any trip, choice and boasts exhaustive salon services for His and
maverick global hotelier Sol Kerzner, it's diversity reigns supreme. Hers mega pampering and beautifying fests
situated at the apex of the Palm Jumeirah's With two monorail stations linking it to the
Crescent, majestically crowning the main stalk of the Palm Jumeirah, reaching the Dining & Entertainment
development, an ode to the luxury larger-than property becomes an adventure in itself. From fine dining to fun and family dining,
life lifestyle for which Dubai is renowned. celebrity chefs to poolside snacks, indoor
Once visitors have shopped themselves into Adventure dining to al-fresco - Atlantis has 17 restaurants,
oblivion, Atlantis The Palm Hotel Dubai is the A water playground of over 18 million litres bars and lounges to suit every taste. The
ultimate choice for those looking for additional of water, consisting of extraordinary rides world-renowned Nobu, as well as an authentic
sensory stimulation. Visitors don't need to with cascades, tidal waves and rapids, and Parisian Brasserie at Rostang, by two star
venture out for recreational alternatives. With its the Mesopotamian-styled Ziggurat temple Michelin Chef Michel Rostang also features
reaching over 30 metres into the sky and amongst many more.
featuring seven heart-pumping water
slides - two of which catapult riders through Recreation
shark-filled lagoons. Set within manicured aquatic gardens, the
Family Pool and Royal Pool have views
The Lost Chambers towards The Palm. Water sports such as
In a tribute to the surrounding sea, designers windsurfing and kayaking can be enjoyed from
and artists from around the world are creating the Atlantis beach.
the ultimate resort destination with a stunning In a cosmopolitan avenue of retail
array of sculptures, artwork, hand-painted boutiques, guests can browse some of the
murals, exquisite fountains and waterfalls world's most sought-after brands. Stylish
and innovative design by some of the world's restaurants and an ultra-chic nightclub are
most renowned designers including David interspersed within these atmospheric
Rockwell, Adam Tihany, Jeffrey Beers and boulevards to create a focal point of vibrant
Wilson and Associates. retail energy.
For children of every age, fun-filled clubs
Wellness and programmes designed to engage and
The Spa & Fitness Centre at Atlantis, The Palm excite abound. Through science and nature
captures the imagination and curiosity drawing groups, arts and crafts sessions and a
them into a haven of relaxation and well being. marine welfare programme, children are
Upon entering the new two storey 1900 square encouraged to learn whilst playing within a
metre Spa in the Royal Towers, guests are fully supervised environment.
greeted by a serene water wall. The earthy
hues and streaming water pathway guides Tel: +9714 426 1000
guests on their voyage to tranquility and onto www.atlantisthepalm.com
The resort overlooks the tropical landscape and lapping waters between the central fronds and the crescent of the Palm Jumeirah.
Best of Dubai 67
068-069 Monarch@L8:Bab Al Shams 9/2/2008 11:49 PM Page 68
With the most distinct address in Catering to all travellers, welcome to a hotel with a The Monarch Dubai
Hotels & Hospitality Dubai: One Sheikh Zayed Road, dedicated business centre: 13 meeting rooms, 2 is the flagship property
the Monarch Dubai features 33 boardrooms, Separate offices; as well as conference of the Refad Hotels &
floors of majestic ambience butlers too. Not to mention its hedonistic spa and 8 Resort Group from
restaurants and bars. Kuwait
Royal Hospitality
The market for bespoke service is soaring in Dubai, as increasingly discerning
residents and visitors alike continue to demand hospitality tailor-made to their
every need. Flexibility, meticulous attention to detail and above all that personal
touch are the ultimate corner stones of success. Whilst the hotel industry has
been quick to adapt to this increasing focus on the guests as individuals with
specific needs, rather than a homogenous clientele to service en masse, one new
brand has made it the basis of their strategy for progress.
Environmental issues are on everybody's minds these days. At the Monarch, technologies have been employed to save energy, such as sensors turning on corridor lights, as well as purchasing local
produce where possible to reduce carbon-footprint, not to mention butlers asking guests whether they want fresh towels or will re-use the ones they have. This is a hotel where sophisticated luxury meets
unrivalled service, where highly trained staff go that extra inch further and where business can be conducted with ease - with so much included why would you ever need to leave?
68 Best of Dubai
068-069 Monarch@L8:Bab Al Shams 9/6/2008 3:50 PM Page 69
R eal estate dictates aside, even when it

comes to hotels it's always about 'location,
location, location'. With an unbeatable
address: 1, Sheikh Zayed Road, spelling the
kudos that comes with being the numero uno
in a row of other five star properties, the
Monarch Dubai has a regal presence that rings
truer than its mere name. Standing proudly
opposite the World Trade Centre, boasting
dramatic sea views on its north-western side,
not to mention a ballroom holding up to 550
people, a hedonistic spa and four restaurants
developed to give a kick to even the most
jaded of palates, the Quantoum-room Monarch
Dubai is a newcomer that has already made a
magnificent entry. "We are looking to establish ourselves with the product - which is quite more interesting and all the more challenging
a name not only for the property but also for spectacular - as well as with the level of for us to come into the competitive market of
the Monarch Dubai brand" explains general service which we have introduced," he adds. Dubai with a brand that is quite unknown."
manager Henning Fries. This is why as starting And with a value addition such as a With a second hotel of the newly founded
out with a new brand and a new philosophy, it complimentary two-hour meeting room facility group known as 'The Square' in Dubai Media
is so important to get things right." for impromptu business occasions to help put City, Fries is building a team that is service
With a soft launch opening that has gone on work pressures at bay, his claims to focussed, well trained and committed to the
for several months, tantalising pundits keen to uniqueness ring true. hotel. With Teutonic precision, every step
experience their five-star deluxe offering, the Fries adds that the property, owned by of the hospitality experience unfurls
personalized service unfolds the moment Kuwaiti Refad Hotels and Resorts, was aiming seamlessly. From the dinner at the soon to be
guests arrive at the airport and are escorted for "the very sophisticated, well-travelled opened Empire uber luxe restaurant presided
away from the madding crowds by limousine clientele with a high expectation of service". over by the ebullient Chef Axel, to the
to their rooms, all of which are the amongst the Strolling into the grandiose lobby yields an Indonesian spa experience to rival Dubai's
most spacious in Dubai. "We would like to think enticing vision of glass and mahogany, which more established global players, the Monarch
we have conceptualized something with certainly lends a majestic air to the entire Dubai is conquering with its understated class.
longevity that is doing well now and will property on 33 floors. Both a business hotel "The trend towards themed or celebrity
continue to do so tomorrow. This is not like and an urban city leisure enclave, the business associated hotels and partnering up with
your corporate branded hotel which may be facilities are world class. With a dedicated brands is an attempt at differentiation and a
spreading throughout the region cookie cutter- centre that has 13 meeting rooms, two passing fad" he says, "One that we do not feel
like", says Henning, a newcomer to the region boardrooms, an open-plan business area, the need to capitulate to." Small touches like
with extensive global hospitality experience in separate offices and conference butlers, as 'lift-boys' evokes a yearning for service one
the some of the same hotel chains he wishes well as high-speed wireless Internet and the seldom sees anymore, as hoteliers becomes
the Monarch Dubai to be different from. latest audio-visual conference aids too, it's slaves to the dreaded 'Return On Investment'
From the second you are greeted by your obvious as to why the Monarch Dubai is strictures. "Our principals take a long term view
own butler on call 24/7, it's evident that the attracting the hallowed level of clientele and on their investments which is a good thing, as
stringent 3:1 staff to room ratio is an repeat clients that it does. In his view, this is getting it right takes time. Only then it will make
indulgence that would not be difficult getting necessary. "Whereas other properties have the money for its shareholders", he concludes.
used to. "We are not a volume hotel; we will support of a brand which is already
never be a volume hotel because of our limited established, we do not, so we have to Tel: +971 4 501 8888
number of rooms, but we differentiate establish the brand first, which makes it all the www.monarchdubai.com
Best of Dubai 69
70-71 Raffles@L8:Bab Al Shams 9/8/2008 3:13 PM Page 70
RafflesAmrita Spa has

Hotels & Hospitality 248 - all suites 11 7 treatment rooms as 11 meeting spaces with 10 km to the
well as an outside state-of-the-art audio- public beach
pool, gym, sauna, visual equipment and
steam room and wireless technology.
Jacuzzi
Raffles
Eschewing the traditional colonial feel of its Singaporean sister property,
Raffles Dubai has positioned itself aesthetically several centuries earlier.
In keeping with the Egyptian-inspired adjacent mall 'Wafi', the 19-storey
property launched in 2007 may not have the historical track record but
has certainly got the 'wow' factor of its counterpart in Singapore. Today,
Raffles Dubai has forged a distinguished identity for itself on Dubai's
hotel landscape.
Caption Caption Caption Caption Caption Caption Caption Caption

70-71 Raffles@L8:Bab Al Shams 9/2/2008 11:54 PM Page 71
I n a city renowned for its five star hotels,

innovative architecture and inimitable
displays of opulence and with a name
associated with some of the highest rated
hotels across the globe, Raffles Dubai has
high standards to live up to. However it not
only succeeds in maintaining the brand's
reputation for elegance and bespoke
service, but also manages to add that extra
dose of indulgence.
Opened in November 2007, the 19-storey,
100-metre-high pyramidal structure inspired by
ancient Egyptian architecture occupies a much
coveted location in the heart of the city; a mere
ten minute drive from the airport and adjacent
to Wafi, one of Dubai's most exclusive lifestyle
complexes. For business people and
companies lured by this prime position there is
a state of the art business centre, eleven large
meeting rooms, a ballroom for 500 guests and
access to a vast library that includes a vast
collection on the region's history, culture and life: Earth, Wind, Fire and Water. success and the recognition it has achieved
heritage. The glass capstone which forms the Raffles Dubai also somehow manages to on the international stage is the size and
top three levels of the hotel provides superb always add that unexpected and impressive design of the Suites. Larger than any other in
360 degree views of the city and houses some 'extra', for example, take the cooling system Dubai, they are meticulously crafted to create
of the eleven award winning bars and under the pavement around the pools…It will a luxurious and refined environment - more of
restaurants of which Raffles boasts. ensure never to burn your feet even though a sanctuary than a hotel room.
Inside, the décor is a sumptuous melding of it's under the hot sun all day. Whilst this hotel is certainly a fresh take on
the Middle East with Asian influences and the For guests seeking ultimate relaxation there the Raffles brand, certain aspects are still a
attention to detail is meticulous, columns is also the famous RafflesAmrita Spa, which is given, for example the staff, drawn from 42
carved with hieroglyphics give the hotel an comprised of seven luxurious treatment rooms, nations, includes some of the Singaporeans
impressive, yet understated grandeur and the including a Couple's Suite and an outside whose Asian service standards are legendary.
lobby is a stunning expanse of marble with Retreat, located in the Raffles Botanical This influence is apparent from the calm, quiet
lofty ceilings and water displays. However, one Garden, with a myriad of exclusive treatments and efficient service. Between the striking
of the most original features of Raffles Dubai is to indulge in and truly make this a spa architecture, award winning cuisine and
its one hectare tropical Raffles Botanical experience to remember. The Egyptian flawless service, Raffles Dubai is sure to
Garden, where guests can wonder through Gold facial in particular stands out as a remain one of the cities' major landmarks for
several acres of plants and trees imported particularly opulent treat, a face mask years to come.
from Singapore. The garden provides an oasis composed of 24 carat gold that leaves the
of tranquillity in the centre of the busy city and skin glowing and radiant. Tel: + 9714 324 8888
has been themed around the four elements of Another secret of Raffles' phenomenal www.dubai.raffles.com
Best of Dubai 71
72-73 The Palace@L8:Bab Al Shams 9/3/2008 1:52 AM Page 72
Hotels & Hospitality 242 Argentinean, Oriental 4 The Spa offers a variety of Exquisite views on
and Thai treatments with highly the Burj
professional staff
The Palace - The Old Town

Taking pride of place in the nascent Burj Dubai Downtown district,
welcome to The Palace - The Old Town’s initial foray into the five star
hospitality league. Redefining quality and service benchmarks in the
emirate with a resort hotel in the midst of the city, this 242-room
property delights with its idyllic film set architecture and regal service.
The Palace, The Old Town is located within Downtown Burj Dubai and has 242 well-appointed
guestrooms and suites including the imperial suite with an enchanting Middle Eastern ambience. T he juxtaposition of old versus new has never been an issue in the
amorphous urban-scape of Dubai where frenetic change is the only
constant, and where viable parameters of description are 'new, newer and
newest'. The Palace enveloped by The Old Town that launched in October
2007 has managed to capture an Arabian setting that harmoniously blends
tradition and modernity. With the Burj Dubai close at hand - the world's
tallest tower - standing as a proud testament to Dubai's commitment to
architectural 'vertical explosion', this flagship development by Emaar
Properties forms an integral component of Emaar's integrated mega real
estate Downtown project.
Built on the edge of a lake, this ambitious blend of the Arabesque
and ultra modern, boasts all 242 rooms including 81 suites with balconies
overlooking the lake or the Old Town Island. Inside, spacious, well
appointed public areas and a level of service fit for a king make its name
ring true.
The current Belgian GM; Olivier Heuchenne took over in April 2008
after those days when The Old Town Island was surrounded by a forest of
72 Best of Dubai
72-73 The Palace@L8:Bab Al Shams 9/8/2008 3:14 PM Page 73
With its South American culinary authenticity and unbeatable feel good vibes, Asado is a ‘must try’ fine dining eatery in the midst of Dubai’s hippest new district.
yellow cranes, and the property itself was a

mere shell.
Today, it is the centrepiece of one of the
world's most talked about new districts. It is the
task of the current team, headed by
Heuchenne who has senior global hospitality
experience and a hand-on attitude, to ensure
that Emaar's five star premium property gets it
right - for the long term.
Recruiting a multicultural 35 nation staff and
training them to high standards is also
important as "the human side is vital, you have
to make the staff feel at home and then they
will treat the guests as though they are in their
own home," explains Heuchenne. The
personalized service structure of the staffing is
designed in such a way that "from the moment
guests are met at the entrance, to the 24-hour
butler service, ensures that guests needs are
fully met and exceeded" he says.
When it comes to good food and great
vibes, a Latino pizzazz is felt on the design of
The Palace Suite, sound sleep has never been so comfortable
Asado, the Argentinean restaurant.
Reminiscent of a modern 'estancia' with a After a fine dining experience the night resort that geared up to cater for the diverse
beautiful indoor-outdoor feel and wooden before and a sumptuous breakfast the morning segments seamlessly.
panels adding warmth to the stone clad walls, after, the best place to disappear to for a What's going on is already great, but things
the prime cuts of meat, cooked in traditional further indulgent experience is The Spa. With a can only get better for The Palace - The Old
style over an open fire of glowing embers, are comprehensive treatment menu with a fusion Town…As the Downtown project matures, the
a tasty reminder of what fine meat really twist, the separate areas for men and women setting will become even more stunning with
tastes like. The selection of wines is also that each boast an oriental bath house water taxis whisking guests off the Souk al
unique, offering the finest collection of complete with hammams, monsoon showers, Bahar, an Arabian inspired waterside shopping
Argentine beverages in town. Apart from an steam rooms, hydro bath and relaxation market, and Dubai Mall, one of the world's
exhaustive menu charting original options lounges represent the umpteenth reminder largest shopping and entertainment
ranging from Andean river trout, to traditional of the properties' sterling luxury credentials. destinations. Clearly in a short time, it has
Argentine beef, chicken and fish stews, the Another value addition open to joined the ranks of the luxury lifestyle that
Asado has already taken on the comfortable resident membership, is the well equipped Dubai has become famous for.
feel of a popular gourmet landmark in the and spacious fitness centre, important to
Downtown area rapidly gaining ground faster travelling business people too. With an Tel: +9714 428 7888
than you can say 'Ole'. outdoor swimming pool, this is a business www.thepalace-dubai.com
Best of Dubai 73
074-075 Al Manzil DPS@L8:Bab Al Shams 9/3/2008 1:55 AM Page 74
Hotels & Hospitality Old Town precinct 187 Complimentary and 3 10 km to the
of Downtown available in public public beach
areas
Definitive Hospitality
Southern Sun's first hotel in the region entered Dubai's hotel-scape by
positioning itself as a 'four-star' deluxe property surrounded by five-star
bigwigs in one of the cities' hippest new districts, 'Downtown'. Today the Al
Manzil is giving them all a run for their money, with occupancy rates above the
market prove its runaway success.
O perations were tough when it opened in January

2007, as the 197-room contemporary business
hotel with a resort-like feel was in the middle of a
practically impenetrable construction site, surrounding
the vertical monolith, otherwise known as 'Burj Dubai'.
With the 164 story-tall skyscraper nearing completion
by end 2009, the infrastructure linking this bespoke
integrated area replete with homes, souks, offices and
hotels is now in place - as is the awareness of Al
Manzil's existence that caters to both in-bound
travellers and local residents in search of a convenient
place to chill.
Aside from its killer location, great restaurants and
appealing price bracket, it is not only the clean
minimalist décor with an understated Arabesque twist
that makes this business hotel the ideal destination for
modern business travellers. What you'll find is more
enduring than a fusion of old and new. John de Canha,
the ebullient South African Operations Director of Al
Manzil and Qamardeen Hotels, with over 25 years of
hospitality experience worldwide, sums up the ethos
of the brand, which sets it apart as the EQi, not the I.Q.
of the staff. He said "It is not about the décor, but the
soul of the business, the heart carries you through to
the finishing line." This is why the over 250 strong team,
all have to undergo a rigorous exam to explore their
'emotional intelligence' quotient. "As seasoned hoteliers
we can mould individual skill sets, what we cannot do
is alter personal levels of integrity, morals and
commitment, and this is why our recruitment approach
has propelled Southern Sun to global levels of
success and popularity with 80 properties throughout
Africa, the Indian Ocean and recently into the Middle
East". Not surprisingly the genuine warmth with which
you are greeted and treated at every step of the way
stands out throughout the entire product delivery.
In its first year, the Al Manzil has had a staggering 37
per cent repeat business; clearly they must be
doing something right.
Even though the Al Manzil is a 4-star property -
albeit deluxe version - in an environment desperately
in need of product segmentation in order to
accommodate the 15 million visitors expected to take
Dubai by storm by 2015, John believes that there is
Boasting 197 rooms, eight junior suites and two special rooms for physically challenged guests
and their carers, the property is an individual expression of the ethos of Burj Dubai; the twin still enormous scope for investors to target high end
values of innovation and tradition: Clean, modern lines contrast pleasingly with the textures and hotels because of the speed at which the sector is
artifacts of ancient Arabia.
growing, and the premium rates that can be
commanded. As newcomer to Dubai Inc's inimitable
style of management, he is amazed at the relentless
coordination by all the different areas of the
government to ensure that the infrastructure,
from airport capacity, numbers of aircraft, hotel
74 Best of Dubai
074-075 Al Manzil DPS@L8:Bab Al Shams 9/6/2008 3:52 PM Page 75
rooms, exhibition areas and a shisha can be enjoyed crowning a touch

multiplicity of entertainment attractions, of Arabic hospitality at the heart of it all.
all come together. This four star gem is outstanding
When it comes to food and beverage, value for money, particularly when
the Al Manzil has given an innovative compared to Dubai's vastly overpriced
spin on the typical sports bar concept at five star hotels. Truly at 'the heart of it all'
'Nezesaussi', a clever name that is a with the perfect combination of modern
mnemonic of New Zealand, South Africa business facilities, traditional Arabic feel
and Australia combined. The food, feel and supreme service - it's twice the
and rugby memorabilia would make any welcome that awaits you.
Antipodean feel well at home, as well as
serving as an authentic showpiece for Tel: + 9714 428 5888
the most popular fare from those areas. www.almanzilhotel.com
This specialty grill and bar restaurant,
with sports entertainment, seats a 120
and offers a fantastic variety of two
dozen bottled beers and wines from
these three countries. Says Nezesaussi
Manager, Philip Adamson who opened
the outlet which is now becoming a firm
favourite with residents and hotel guests
alike, "We are keen to create a vibe, but
not at the cost of comfort. That's why we
are strict about allowing a maximum of
180 people in at any one time. This
ensures that the
outlet is throbbing, but not teaming with
crowds that would make dining and
conversation difficult".
Aside from all-day dining at the
Mediterranean restaurant ‘Conservatory’,
the open Courtyard restaurant offers a
landscaped environment from which to
contemplate the extraordinary
architecture of Al Manzil Hotel; the
imposing modernity contrasting with
Twenty minutes away from the airport, and even closer to beaches
and the Dubai World Trade Centre Exhibition Grounds with easy minaret like arches by day, the clear
access from Sheikh Zayed Road, the Al Manzil is walking distance night sky and twinkling Arabic lanterns
to exclusive dining and entertainment of Old Town Island, as well as
Burj Dubai Lake Park, Burj Dubai Boulevard and Dubai Mall too. by night, where aromatic 'hubbly bubbly'
The Nezesaussi grill offers traditional meals typical of each country - boerewors sausages, Living up to its ethos as a four star hotel, the Al
the best tender steaks, lamb as only sampled Down Under. The portions are generous, and Manzil boasts traditional architecture with
the serving staff can't do enough for you. today's modern living standards.
Best of Dubai 75
076-077 Al Qamardeen@L8:Bab Al Shams 9/3/2008 1:59 AM Page 76
Hotels & Hospitality 186 Within the Burj Dubai Two boardrooms with 10 km to the airport Fitness centre and
residential and 24 hour availability outdoor swimming pool
commercial complex
A revolution in hospitality
Carving a niche for itself among Dubai's 4 star properties because of
its excellent range of services and seriously hip positioning, the
Qamardeen Hotel accounts for its popularity in myriad ways designed
to keep guests coming back for more.
Situated in the upscale Downtown Burj Dubai area, at the foot of the world's tallest tower, and largest shopping mall, Qamardeen combines basic necessities with upscale amenities.
76 Best of Dubai
076-077 Al Qamardeen@L8:Bab Al Shams 9/3/2008 12:30 AM Page 77
Space and refinement Choice and taste
a restaurant charging 40 per cent more. Explains Executive Chef, Bernd
E
veryone knows that Dubai, one of the most prosperous among the
seven Emirates of the UAE, has emerged - like a Sphinx in the Geiger, "As professionals in a field that is growing rapidly, we are proud
desert - as an attention grabbing tourist destination that is and delighted to be in Dubai which is fast becoming a culinary hot spot
determined to appeal to the widest cross section of travellers possible. and a favoured location for all of us in this field. Therefore only the best
From business travellers and long haul transit passengers with a stop will do and quality and creativity in my kitchen reigns supreme". The
over to enjoy, to shopping, pampering and partying aficionados, millions poached salmon and Moroccan chicken tagine were respectively a
of tourists flock to the city to get a feel of this bustling Arabian hub of perfect case in point: the first was probably the juiciest steak enjoyed in
commerce, bling and shopping. Situated in the upscale Downtown Burj a long time and the latter was served with the chicken and cous cous
Dubai area, at the foot of the world's tallest tower, and largest shopping separately - "this is because we have such a mix of diners that we have
mall, Qamardeen combines basic necessities with upscale amenities. to innovate and create dishes suited to their taste buds and ways of
For starters, one of the components of its popularity is the 186 eating" he adds.
tastefully decorated rooms. "We have a duty to cater to the diverse Managed by Southern Sun Hotels, Africa’s leading hotel brand,
needs of our guests by offering a wide range of rooms, Twin and Queen boasts a sister property, the Al Manzil, just down the road, replete with a
rooms, Executive and Deluxe suites each having a unique aesthetic souk and additional restaurants, is more Arabesque, whilst the
flavour of their own. After all, nowadays it's not just about having a well Qamardeen has a more sedate, but equally appealing vibe. Its
stocked mini bar, or a room with a view - an overall ambience of contemporary accommodation, clean minimalist design, with the perfect
understated, open plan luxury is what our guests expect", explains blend of Arabic and contemporary, is reinforced by its excellent staff
General Manager, John Aritho. "Guests are looking for a stay that is which is the cornerstone of the properties' success. They have ensured
seamless in service with efficient technology, uncluttered spaces high occupancy rates and 42% repeated business since the 186-room
and personal touches in the whole experience. This is what our hotel launched in 2006. "We believe in offering genuine service to
staff do most naturally. We have a truly wonderful bunch of people guests that is based on being intuitive and pre-empting their needs at all
working here because they love serving people and seeing guests times", says General Manager, John Aritho. Superlative service
genuinely happy.” notwithstanding, this modern hotel with its imposing Arabian façade is
Therefore, hotel amenities and services are arranged so as also a winner because it's ideally located in the Burj Dubai commercial
to attain the utmost satisfaction of the guests. Food wise, you can and residential complex, seven kilometres from the beach and other
enjoy lip-smacking Mediterranean delicacies in the all-day dining attractions. A complimentary shuttle bus makes regular scheduled
restaurant of the hotel, known as 'Esca'. With gorgeous hues, runs to Jumeirah Beach Park, the Mall of the Emirates
intricate wall decorations, as well as evocative poolside dining, and the Gold and Diamond Park in Al Barsha to make commuting
any meal - whether buffet or a' la carte, leisurely or snappy - is a cut easier for guests.
above the rest in its category. "The formidable challenge for a And last but not least, the heart of any hotel is its lobby that should
four star property under stringent return on investment parameters, be a genuine expression of any properties character. Even here, the
is to offer a delicious menu and ensure impeccable product delivery Qamardeen does not disappoint. The lobby lounge is a veritable
at the right price for all concerned" explains Esca Manager Sanjay meeting place with a buzz and a 24-hour coffee shop that opens onto
Bhoola. "Gone are the days of white truffles and vintage champagne, an outdoor terrace and is equipped with complimentary wireless
but the pleasure of serving fine food with a gourmet twist are still very Internet access. With a fitness centre and outdoor pool boasting a sun
much here". terrace and poolside bar close by, it abounds in everything - except for
This is why the 'Antipasti' platter sampled didn't just have ham and steep rates.
cheese, but rather sweet Parma ham, gently marinated artichokes and a
'haute cuisine' presentation that did not reflect its reasonable rate. Or Tel: +971 4 428 6888
why the 'Crusted queen prawns' were as succulent and plump as any in www.qamardeenhotel.com
Best of Dubai 77
78-79 Phillips Hospitality@L8:Bab Al Shams 9/6/2008 3:53 PM Page 78
Switch on to sustainability
Hotels & Hospitality
In view of the need for a serious energy conservation strategy being

enacted by Dubai's hotels, products, strategies and services are
being developed by Phillips in order to assist hospitality groups to
lower Co2 emissions in line with Dubai government directives. D.P.
Smedema, General Manager, Phillips Middle East, Designation, airs
his views on the way forward.
DP Smedema, General Manager, Philips Lighting Middle East
Phillips supports a sustainable approach towards the hospitality industry, which includes training technical staff of all major
hotel chains. They are planning workshops together with the Dubai Department of Tourism and Commerce Marketing in
November 2008 to increase awareness of energy consumption in hotels and support them towards energy efficient solutions.
Philips is also putting together a green week in Dubai to strengthen public awareness towards energy saving.
78-79 Phillips Hospitality@L8:Bab Al Shams 9/3/2008 12:36 AM Page 79
Park Hyatt Dubai, Lighting Design by Stephen Gough of Project Lighting Design
Photo courtesy Lumasense
Philips is growing its lighting division in the Middle East, especially in the hospitality sector. Building on current lighting contracts with major hotel chains, they are joining forces with top players in transforming them into 'green' hotels by
supplying them with latest innovations using more LED technology. Philips aims to continue supporting the hospitality industry as well as the government in making the Middle East sustainable, astounding other parts of the world, with its
track record of sustainability.
hospitality segment in the Middle East, it is vital to become a key

S ince 2008 Philips Middle East, headquartered in Dubai,
has been working with the hotels in making energy scans of their
hotel facilities, giving recommendations on how to improve their
supplier of energy efficient lighting and consumer lifestyle solutions in
the region's hotel industry.
energy efficiency by a simple lamp replacement, without changing the
fitting or fixture. Commonly used products like incandescent light bulbs Are your clients primarily hotels or other commercial developers? Are
can easily be replaced by energy saving lamps, called compact there differences in the ranges of products you supply between one
fluorescent lamps with integrated transformer. This replacement type of client/segment to another?
will immediately save 80 per cent on energy consumption, reducing The hotel segment is a growing professional segment, which we serve
the CO2 by 41kg per year per lamp. Philips Ambiance range has been next to office, industry, retail and outdoor. Each asks for a different
created for hospitality and homes, since they save energy approach and different products/solutions. Where road lighting mainly
without disturbing the ambience in the room. Another popular lamp in uses high pressure sodium lamps, offices ask for fluorescent lighting
hotels is the halogen reflector, or dichroic, which can directly be solutions and fashion shops are moving from halogen towards compact
replaced by the Philips MASTERLine ES. This switch saves 40 per cent discharge lamps. What they all have in common is the increasing need
on energy consumption and cost, also lasting 2-3 times longer, for energy efficient solutions.
which dramatically reduces maintenance, saving time and money.
An electronic transformer (e.g. Philips ET-S) is strongly recommended In terms product imports of all types, this region is notoriously price
to ensure that the specified lifetime is reached and energy saving conscious and often capitulates to cheap imports from South East Asia
of the total light system is guaranteed. Since last year we have reached that may not have the quality benchmarks set by Phillips. How do you
the next step in energy saving measures: counter unfair competition?
LED technology... With retrofit lamps like MASTERLED 7W replacing a Because of limited knowledge and awareness in the Middle East
35W halogen reflector lamp, or 40W incandescent light bulb, significant towards lighting, it is difficult to recognize and appreciate the
energy can be spared. difference between one lamp and another. So logically consumers
Occasionally, a so-called mockup room is installed with the purchase the cheapest lamp as long as it fits. Only after usage
proposed energy efficient lighting solution to check the acceptability they experience that lifetime is short, light output is fades fast or
of the total atmosphere. lamps simply change colour. To ensure consumers purchase the
right product to prevent disappointment, we are setting up training
In comparison to the rest of the world, how important is this area programs and workshops in hotels and other segments. After
regionally in your overall operations in terms of growth prospects, which, those this who attended the course are better prepared
turnover and market share? to take the right decisions about their lighting, recognizing the
For Philips, hospitality is becoming a professional segment with a cross difference between the initial cost of a lamp and the value of
Product Division approach (Lighting and Consumer lifestyle) with lighting. After all, the cheapest lamp is actually the most expensive
dominantly sustainable solutions. With a leading position in the lighting lighting solution.
industry to increase energy saving, and a high position on the Dow
Jones Sustainability Index, Sustainable solutions are one of Philips core Tel: + 9714 309 5035
competences. With the growing need of energy efficient solutions in this www.mea.philips.com
Best of Dubai 79
80-81 Casual Dining@L8:Chapter pages.qxd 9/3/2008 1:15 AM Page 80
Chapter 3
CASUAL DINING AND F&B
80-81 Casual Dining@L8:Chapter pages.qxd 9/3/2008 1:16 AM Page 81
“The discovery of a new dish does more for the

happiness of mankind than the discovery of a star”.
Anthelme Brillat-Savarin, French lawyer, politician and gastronome (1755-1826)
82-83 Pizza Company@L8:Bab Al Shams 9/3/2008 3:07 AM Page 82
Casual Dining and F&B

The Pizza Company
Welcome to the Thai pizza, spiked with lemongrass and topped with coconut scrapings and the
ubiquitous Thai chillies. Who says that mozzarella is the only way to go in the pizza lexicon?
At Pizza Company, tradition meets innovation ushering a fresh taste and unique flavours.
That's not to say that staple favourites are ignored - they are all there and they are all yummy.
P izza lore is rife with tales of wood fired ovens, creamy Mozzarella, plum
tomatoes and freshly picked Mediterranean herbs. At the Pizza Company
vision takes on a different tinge as the pizza takes shape in a totally different
incarnation. You blend in exotic flavours, unusual toppings on the good old
grandma's secret recipe of pizza dough and what have you got? A Thai
pizza… Replete with lemongrass flavours wafting across the pizza cutter, the
inevitable Thai chillies, coconut scrapings and prawns. "And it's got a Thai
name - Tom Yun Kung' pizza", smiles Roshan Bandara, Director of Operations.
This is the Pizza Company's signature pizza and a top favourite with customers
across all outlets in Dubai. Apart from the freshest and the best ingredients that
go into making it, there's a substantial proportion of creativity too. Because the
Pizza Company staunchly stands by its policy of saying no to processed
ingredients, it also says yes to innovation and novelty. And that is actually the
secret to this chain's success.
Innovation and tradition go hand in hand at the Pizza Company with its
full menu of Italian staples such as fresh pastas, salads and breads to suit
every palate. However, why customers prefer the Pizza Company over other
similar restaurants is altogether a different matter. It is because the pizza is
customised to individual tastes. In addition, all pastas are all made in house,
so the whole process works towards the end result of a happy customers
82 Best of Dubai
82-83 Pizza Company@L8:Bab Al Shams 9/3/2008 3:08 AM Page 83
getting exactly what they want.

In the starter menu, it's hard to choose between the delicious
stuffed calamari and lightly fried succulent squid. For stronger
flavours you might want to try a platter of spicy chicken wings
and crisp potato wedges. "An unusual spin-off of the fusion menu
has been that diners have imbibed the spirit of adventure and
experimentation. They come in for the traditional Italian foods and
end up mixing flavours. The Asian twist to our menu has actually
educated customer tastes".
Breaking bread gets a whole new dimension at the Pizza
Company - Especially the variety with turkey and cheese twists.
With a light flaky texture and chunks of smoked turkey it is
enriched with 100 per cent pure milk mozzarella. That's some
cheese with oomph…
The pasta station faces the main entrance of the Al Dhiyafa
outlet and you can pick and choose your ingredients and add or
subtract a few handfuls and watch your dream pasta taking
shape right in front of you.
Traditional Italian dishes such as spaghetti with spicy tuna and
olive or penne with broccoli and shrimp are light and infused with
bursts of refreshing flavours.
Or you can opt for the stuffed cannelloni with Parmesan cheese
in black pepper and tomato sauce. Better still; try the three-
cheese tortellini in pesto and cream sauce.
"The Pizza Company has rolled out some unique flavours such
as the Quatro Fromaggio, the four cheese special, Tropical Prawn
Pizza or the ultra varied Super Supreme - Diners love them
all and the mega sizes too".
Dubai
Dubai Healthcare City
Tel.: +9714 362 4929
Rigga Road
Tel.: +9714 229 9391
Al Diyafa Street
Tel.: +9714 345 4848
Sharjah
Crystal Plaza
Tel.: +9716 573 3838
Now Open
Jumeirah Beach Residence Dubai
&
Khalidiyah Mall Abu Dhabi
Best of Dubai 83
084-085 Black CanyonB@L8:Bab Al Shams 9/3/2008 3:15 AM Page 84
Black Canyon
In the brave new world of F&B, remix and fusion rule the roost.
At Black Canyon this translates into spicy Thai cuisine in an
international template washed down by some imaginative beverages.
Lahej Group.
I f you are a child of the café culture that has
taken hold of the Dubai food-scape then the
Black Canyon Thai Cuisine & Coffee
The Black Canyon has seamlessly fused
Continental and Oriental styles of cuisine in
Restaurant, owned by the Saleh Bin Lahej delicious dishes such as spaghetti with green
Group, is the place to be. Their trendy mix of curry or fettuccini with seafood and chili
spicy Thai fusion cuisine along with some paste. But hard core devotees of Thai food
original Thai staples epitomizes the need not be disappointed: the fried rice with
international integration of this culture in chicken green curry and rice with spicy
Dubai. Coming from its home country seafood and hot basil will convert you into a
Thailand, the chain has 100 locations world regular at the Black Canyon. For those of you
wide of which Dubai can boast of three. watching your waistline, you have full
The restaurants are a favourite hangout for permission to gorge on the sinless spicy
gastronomes who like to have their daily fix of seafood salad. By popular demand steaks
caffeine along with some tantalizingly spicy and sandwiches are also on the menu.
food. "Black Canyon is not a coffee shop but Now about the coffee part of the Black
its nouvelle café dining restaurant concept Canyon Thai Cuisine & Coffee restaurant - the
has caught on very well", comments wide array of iced, hot and blended coffees
Mohamed Saleh, Group CEO, Saleh Bin are exciting and refreshing in their taste and
84 Best of Dubai
084-085 Black CanyonB@L8:Bab Al Shams 9/3/2008 3:15 AM Page 85
presentation. Black Canyon's great selection of teas,

juices and smoothies are a good way to neutralise the
spicy flavors of Thai cuisine. The lemon frost and
watermelon frost are firm favourites during the hotter
months in Dubai.
What really sets the restaurant apart from the
competition is the use of fresh herbs, spices and natural
ingredients imported direct from Thailand. In addition,
the restaurant has a 'no monosodium glutamate' policy
on their premises. "Health awareness is high among our
patrons and they feel good to know of our policy," says
Mohamed Saleh. For those with specific food
intolerances or allergies, the restaurant staff is happy to
suggest and rustle up alternatives that could make the
cut as the 'real thing'.
With the wide variety of food and beverages on offer
it's difficult to know what to choose and what to leave for
next time, especially if you are a beginner in Thai or
fusion cuisine. And the 'magazine menus' help to see
what exactly you will be biting into and helps you arrive
at the right menu selection.
The cream and beige interiors set the tone for a
relaxed happy time at the restaurant - A perfect foil for
the sizzling food that follows.
Dubai
Arabian Ranches
Tel: +971 4 360 9981
Dubai Festival City

Tel: +971 4 232 6010

Tel: +971 4 362 4824
Now Open
Jumeirah Beach Residence
Dubai
Best of Dubai 85
086-087 Romano’s Macaroni Grill@L8:Bab Al Shams 9/3/2008 3:19 AM Page 86

Macaroni Grill
Want to let your hair down and tuck into wholesome food and
generous portions? If so, Romano's Macaroni Grill is the place
to go. Ideal for families and anyone with a hearty appetite, the
variety is great and the vibes even greater.
86 Best of Dubai
086-087 Romano’s Macaroni Grill@L8:Bab Al Shams 9/3/2008 3:19 AM Page 87
portions, in keeping with the origin of this

P hil Romano, the guy who started Romano's
Macaroni Grill chain of restaurants, not only
loved children (crayons and drawing pads on all the
restaurant chain, are typically American - huge.
So, to all 'grazers' that prefer to taste a bit of
tables are a testament to his attentive affection), he everything rather than just fill up on one dish,
loved Tuscan food and he sure loved the idea of opting for dishes 'to share' such as squid,
feeding the child in each of us. The effusive Italo- bruschetta and fried Mozzarella is ideal. The main
American who started the restaurant chain in the US course menu is comprehensive enough but
with the idea of bringing a bite of Tuscany to each of whatever the choice; ensure there are vegetables in
his patrons has now moved to this part of the world. the dish. No kidding…They are fresh, crisply cooked
Thanks to Emirates international Restaurants LLC and utterly delicious.
member of Saleh Bin Lahej Group bringing this Located at Festival City, Dubai's latest mixed use
premium franchise to the UAE. destination the family eatery is brightly lit, and unlike
The Macaroni Grill is a welcoming place for a other restaurants, space between tables is
break and a bite. Staff greet with proverbial Italian- comfortable enough to navigate with prams and
inspired cordiality, and by way of introduction write truculent toddlers. In addition, the open plan kitchen
down their names with the crayons on table. Upside gives a peak into a spic and span kitchen allowing
down… The chefs on duty add additional Italian for the air to infuse with the fresh aroma of herbs.
flavour to the ambience by bursting into song from The 52 cover outdoor seating arrangements are
time to time. It's obvious this is a family restaurant banquet style, whilst the middle of the restaurant is
and they want everyone to have loads of fun. usually set for parties. Go on, tuck into some Tuscan
This is evident from their wide ranging menu too. bread and pasta, Phil Romano style!
Although the Tuscan breads should be on the 'not to
be missed' list, there's extensive choice on offer in Dubai Festival City
all courses, something to excite every palate - Tel: +9714 232 6001
Including a couple of 'slimmer's' choice' too. The www.macaronigrill.com
Best of Dubai 87
088-091 chilis@L8:Bab Al Shams 9/3/2008 4:13 AM Page 88
Chili’s
The brand's red hot logo is a green signal for amazing food,
chilled out ambience and oodles of choice in its menu selection.
With several outlets throughout the UAE there's no way anyone
can miss a Chili's experience.
88 Best of Dubai
Sharjah, Abu Dhabi and Ras Al Khaimah (Total of

F ood brings people together. The desire
for good food, lively conversation and
overall togetherness binds people together like
sixteen outlets). The franchise is impeccably
organised and this is reflective of the uniform
nothing else can. Chili's offers the exact standard of quality food, flavours, hygiene and
ambience to do so with its great American service. All ingredients except for fresh vegetables
cuisine, relaxed ambience and food that appeals are imported direct from the US - which is why it's
to all palates. With succulent steaks, grilled a great place to hang out at especially when
goodies and everything else in between, the ravenous. Gargantuan portions notwithstanding,
generous super sized American portions are an calorie conscious diners are
additional attraction. not overlooked. Chili's 'Guiltless Grill' range,
Dubai boats ten outlets, in addition to Al Ain, added to the fresh crunchy salads is heavy on
Best of Dubai 89
taste and low on guilt. serves up more than 800 covers daily. "It alternative - the 'Quesadilla Explosion' salad.
There's a reason why service across the doesn't really matter that Dubai has a mix of The main courses feature everything from
outlets is impeccable, with just the right degree several nationalities, when it comes to fish to fowl - steaks, grilled chicken, beef
of unobtrusive warmth to make for a homely American cuisine, they seem to be united burgers etc. Indeed, the variety on offer that
dining experience. This is because the Saleh in their love of it," beams Kamel. With confounds most customers, who seem to
Bin Lahej Group, the operating company, traditional fajitas and the melt-in-your-mouth constantly come back for more…and
enjoys a "Synergistic relationship with our staff Molten Chocolate cake among customer more, but it's the dishes that keep cropping
leading to high levels of employee retention", favourites, the pricing convenience is also up in table orders are the 'Mushroom Jack
explains Hassan Kamel, Director of much appreciated. Fajitas', 'Monterey Jack Cheese Chicken'
Operations, who has himself been with the Welcome to the menu that offers a mind and the Chili's signature dish of 'Grilled
company for ten years. boggling choice in starters, main courses and Shrimp Alfredo'.
Hassan set up Chili's at the Mall of the desserts. So the 'Triple Play' combo, a huge Whether it's with family, friends or solo,
Emirates in November 2006 and it's been a platter of three different starters, seems like a if you are looking for an antidote for post
great hit since then. With 50 indoors and 110 good place to start. For members of the weight shopping blues, a visit to Chili's is the
outdoors run to full capacity, this outlet alone watchers club there is another excellent best prescription.
Dubai Abu Dhabi

Mariah Culture Complex:
Al Garhoud: +9714 282 8484 +9712 671 6300
Sheikh Zayed Road: +97140 331 3113
Jumeirah: +9714 344 1300 Al Ain
Deira City Centre: +9714 295 9559 Al Jimi Mall: +9713 763 8020
Dubai Festival City: +9714 232 6000
Health Care City: +97140 362 4820 Sharjah
Green Community: +97140 885 3366 Sahara Centre: +9716 531 8890
Burjuman: +9714 352 2900 Mega Mall: +9716 574 0020
Al Ghurair: +9714 229 6760
Mall of the Emirates: +9714 341 3355 Ras Al Khaima
Chili's Al Manar Mall: +97170 228 8838
Now Open
Jumeirah Beach Residence Dubai & Khalidiyah Mall Abu Dhabi
092-093 Bread Talk@L8:BreadTalk 9/3/2008 3:45 AM Page 92

BreadTalk
“BreadTalk is a combination of unique products and sleek
design catering to a funky lifestyle”, says Osama Salhin,
President of Hospitality Division, Saleh Bin Lahej Group.
92 Best of Dubai
092-093 Bread Talk@L8:BreadTalk 9/3/2008 3:33 AM Page 93
B readTalk, one of Singapore’s leading brands has crossed the seas

with three new branches in Dubai under the Bin Lahej banner - one
in Burjuman, another in Dubai Healthcare City and a third on Airport
Road. With more than 110 different types of breads and pastries there is
more than a little something for everyone.
Osama Salhin, President of Hospitality Division Saleh Bin Lahej
Group, defines BreadTalk as a ‘bakery boutique,’ “a combination of
unique products and sleek design catering to a funky lifestyle” this is an
apt description and the creamy orange lounge chairs coupled with
colourful wall murals enhance the urban look.
To add to its décor, BreadTalk have quirky glass-fronted kitchens that
allow glimpses of the chefs busy making bread. This punctuates the
aroma of the baking goodies and is an utter tease to the appetite. The
branch in Dubai Healthcare City has a stainless steel bread bar running
through the store, where you can then pile your choices on a tray like
plate and request for your bread to be heated up along with the coffee
you might have ordered.
On the list of favourites are Rocky Milk- a sweet milky bun, Coffee-o –
a flaky bun encrusted with a coffee roof, a curry chicken naan that
definitely caters to Dubai’s cosmopolitan culture, a pizza bun and a hot
tuna turner. These are just a few of the selections on offer. For the more
health-inclined BreadTalk also boasts a fantastic rye and multigrain
bread and a sure favourite is the Californian raisin bread, which has just
the right amount of sweetness and flakiness to make it simply perfect.
The best part is that the bread is always fresh, “We never use or sell
bread from the night before - this is vital, after all nobody likes stale
bread”, Osama Salhin says.
Aimed at families, the BreadTalk branches in Dubai are ‘restaurant-
like’ which is specially devised to cater to Dubai’s lifestyle where people
just do not grab and go, but instead prefer to laze and munch at the
same time.
Having won awards in the Far East, BreadTalk is set to wow their
Middle East customers with affordable prices, fabulous service and
naturally delicious treats.
Dubai
Airport Road
Tel: +9714 283 0077 / 283 0055
Burjuman
Tel: +9714 351 5254
Tel: +9714 362 4818
Now Open
Khalidiyah Mall Abu Dhabi
Best of Dubai 93
094-095 Swensens@L8:Bab Al Shams 9/3/2008 3:36 AM Page 94

Yummm's the word
If it's sundae it has to be Swenson's. Whether it's classic flavours such as Peachy Mango, Wild
Wild Berries, Sticky Chewy Chocolate Double Cream Cookies, Chocolate Peanut Butter Cup
and Swiss Orange Chips or exotic tastes, Swensen's Ice Cream offers them all. Several of them
in 1-pint tubs! That's because Swensen's believes more is better; like it's patrons.
094-095 Swensens@L8:Bab Al Shams 9/3/2008 3:36 AM Page 95
money; all served in vibrant, unpretentious,

E arle Swenson figured that sometimes people
just can't get enough of sundaes - Beautiful
Sundaes, Super Sundaes, Outrageous Sundaes,
family-friendly environment. When his first
venture became a hit Swensen just replicated
Fantasy Supreme Sundaes and Mega Sundaes. the template all over the world with the same
The permutation and combination of flavours exotic flavours of ice creams, Tiffany lamps, red
and toppings goes on and on and on. When he upholstery and music to match at each of the
launched his eponymous ice-creams Swensen 200 Swensen's located today throughout Asia,
decided that he would give the world such an the Middle East, USA and South America.
immense variety to choose from that they could Swenson's ice creams were brought to the
have a different flavour each day for six months UAE by Bin Lahej International Restaurants in
and not repeat it. Indeed a 180 flavours have 2005. The first American style ice-cream soda
been offered so far and more are in the pipeline parlour of Swenson's was launched at the
to reach your table. For those of us who prefer Crystal Plaza on April 22. The second store
death by chocolate here's something to opened at the Al Manar Mall, Ras Al Khaimah on
savour: Chocolate fondue - nine mini scoops to May 30, 2005 and the third in the Health Care
dip into a hot and creamy chocolate sauce. City, Dubai in December, 2005.
For ice-cream lovers who believe that more
is always better, Swenson's has now launched a Dubai
1-pint tub in even more exotic and classic Dubai Healthcare City Tel: +971 4 362 4931
flavors such as Peachy Mango, Wild Wild
Berries, Sticky Chewy Chocolate Double Sharjah
Cream Cookies, Chocolate Double Cream Krystal Plaza Tel: +971 6 579 4840
Cookies, Chocolate Peanut Butter Cup and
Swiss Orange Chips. Ras Al Khaimah
Earle Swensen opened his first ice cream Al Manar Mall Tel: +971 7 228 0705
store in San Francisco in 1948. It was based on
a template of quality, quantity and value for Now Open - Khalidiyah Mall Abu Dhabi
Best of Dubai 95
096-097 French Connection@L8:Bab Al Shams 9/3/2008 3:41 AM Page 96

French Connection
With the huge array of eateries in Dubai vying for your custom, deciding on a venue for
a family brunch or a welcome lunchtime retreat from the daily grind, can be an daunting
and confusing task. And while new premises seem to appear on a daily basis, the proof
of the pudding perhaps still lies in those establishments that have stood the test of time,
and whose consistency and reliability keeps the customers coming through the door
again and again. Such an establishment is French Connection (FC).
“For those that love the

café culture or just want a
great meal out with the kids in a
friendly atmosphere, we’re
always happy to show the
hospitality that has made French
Connection one of Dubai’s most
popular venues”.
Farida Bahar, Manager, French Connection
96 Best of Dubai
096-097 French Connection@L8:Bab Al Shams 9/3/2008 3:41 AM Page 97
F irst established in 1997, and now with three outlets

centrally located on Sheikh Zayed Road, Dubai
Marina and Karama, FC bakery cafés are perfectly
positioned to cater for the city’s major business centres
and residential areas.
But despite its prime locations, FC offers a peaceful,
calming atmosphere away from the hussle and bustle,
while spaciously and tastefully decorated in neutral
tones. On visiting the Sheikh Zayed Road outlet, we
were unable to hear any traffic noise, and were treated
to a quiet, comfortable haven where we could relax and
savour our meal. “We aim to provide a warm and
friendly sanctuary from the busy and often hectic life
found in Dubai,” says Farida Bahar, the Sheikh Zayed
Road outlet’s manager.
The menu is varied and suitable for a variety of
needs, whether it be a family brunch (the kids will love
the pizza, crispy fries, and selection of ice cream),
all-day breakfast (cooked or continental), taking the
weight off with a hot or cold coffee (the mocha frappé is
to die for), croissant or fresh pastry selection, or the
extensive lunch menu including a wide variety of
salads and sandwiches.
Such choice is also reflected in the opening hours –
from 7am to 1am daily. All with a smile and attentive
service that makes for a relaxed and thoroughly
enjoyable experience.
The wide selection of fresh bread and pastries, all
freshly made by FC’s own chefs, is a pleasure to behold
– exquisitely arranged behind the counter in all their
mouth-watering splendour. And you won’t be
disappointed. The traditional French specialty
Millefeuille is a case in point, made with a divine
creaminess and layers of ultra light pastry that simply
melt in your mouth, it is a firm favourite with all.
“We also have an outside catering division, delivering
to businesses or private functions such as birthday
parties or wedding cakes made to order,” adds Farida.
“We can also meet specific dietary requirements –
without eggs or to meet diabetic requirements for
example. In general, our pastries are made with less
sugar, so that they’re not overly sweet, but of course
still delicious.”
The outside catering menu is again varied, offering
pastries, croissants, mini sandwiches, vol au vents, plus
platters of cold cuts, fruits or salad. Plus the regular
menu is also available for take away.
For those dining on the premises that just need
a bit of time on their own, FC provides a good
reading selection as you walk through the door.
And for those that want to catch up on a bit of work,
“all three branches are WIFI hotspots, which
customers can take advantage of at no extra cost,”
volunteers Farida.
Originally established from what was identified as a
gap in the market, FC became what it describes as “the
first trendy designed bakery café in Dubai.” With the
development of the newer areas of the city such as
Dubai Marina, it certainly isn’t the last. Time has also
seen many come and go under the pressures of fierce
competition – but not so with FC. Built on the reputation
of the quality of its food, its friendly service and
welcoming ambience, all the indications are that FC is
here to stay.
Tel: +9714 343 8311

www.fcdubai.com
Best of Dubai 97
98-99_Appetite@L8:Bab Al Shams 9/3/2008 8:30 AM Page 98

Appetite for success
Chances are that every time you pick up a sandwich or salad from the local
supermarket, it will be emblazoned with the distinctive red and white 'Appetite' logo.
With a daily production of around 70 different varieties of high quality items and a
burgeoning catering business with clients ranging from Embassies, large corporates and
major supermarkets, the power couple behind the Appetite success typify the genre of
dedicated expatriates establishing themselves in Dubai, where entrepreneurial
possibilities abound. Established in 2005, Appetite is just one of these fledgling
companies riding on the emirate's growth curve and its seemingly inexorable desire
for good food and great variety.
When and why did you develop the idea to

set up Appetite?
We recognised how it was impossible to buy
a delicious high quality sandwich off-the-shelf
in Dubai and this gap in the market spurred
us on to create the Appetite concept.
What challenges did you meet in setting up

the business?
It took months to find premises, but
eventually we found a location in Qusais. We
transformed the site ourselves as contractors
were not interested in our small venture; we
were mere small fry to them. Subsequently,
we had to find the right suppliers. Our status
as a fledgling new business, requiring small
quantities meant this was a challenge for us.
We started with just two staff and so we also
wore all hats, making deliveries, buying
goods, cooking cleaning and managing the
accounts ourselves.
What is the philosophy behind your

brand and food?
It's simple - we are dedicated to making
fresh, delicious food. Our work ethic is to
constantly improve our recipes, striving for
the best in all areas. Customers rely on our
consistency and dedication to quality.
Explain the Dubai snack food and

catering markets
There is a deficit in high quality, reasonably
priced foods in Dubai and we aim to fill this
gap. Corporate catering is also a rapidly
expanding market for us. We do not
advertise, we grow via recommendations
from one customer to another. We are
expanding our catering department and
believe it will grow significantly in the next
couple of years.
With a broad range of nationalities in Dubai,

how do you cater for all palates?
Catering for all tastes would be difficult
in this multi-cultural city. We remain faithful
to our food range and our philosophy. We
have experienced occasions where the
potential money earned has made deals
tempting, but we never want to forfeit the
quality and care invested in our food for a
With top basic ingredients and wholesome

recipes, the taste takes care of itself 98 Best of Dubai
98-99_Appetite@L8:Bab Al Shams 9/6/2008 3:54 PM Page 99
Sandwiches have taken on a whole new dimension since Appetite came to town Suzi and Manar have always been passionate about food as both their families worked in the restaurant and
catering industries. Growing up in this environment inspired in them an ardour for food that is still as strong as ever.
mass contract. Retrospectively, these were the
correct decisions.
With rates of obesity rising in the Middle East, how

important is healthy food to Appetite? What
responsibility does the food industry have towards
addressing this problem?
We create a range of food, encompassing healthy,
low fat options as well as the less calorie conscious
products. We use light mayonnaise and grill our
meats, but ultimately we believe it is the consumer's
responsibility to look after their own nutrition and
health. However, food manufacturers are
responsible for correctly labelling the nutritional
values on products so consumers can make
informed choices. We are working on providing
this information for all of our products in the
coming months.
As a professional couple, what are the

benefits and downfalls of running a business
with your spouse?
It is important to concentrate on separate areas of
the business and allow each other to utilise and take
advantage of different skills. It is sometimes difficult
for us to talk about anything else other than
Appetite, but the fact that we both understand the
business can only be a positive factor.
What have you learned from an entrepreneurial

point of view in Dubai?
Dubai is so transient that one should expect
anything at any time. Presumption and lack of
attention to detail formulate a recipe for disaster and
it is necessary to meticulously check every detail
and believe in your product. Owning a business
means everything relies on you - for the first year, a
day off was simply not possible. We are now braver
and receptive to new ideas and thoroughly enjoy
being our own bosses.
What does the future hold for Appetite?

The future is exciting. We have been approached
by potential investors and currently, we are keen on
the idea of Appetite retail outlets selling our freshly
handmade range of sandwiches, salads, meals,
desserts and smoothies. The sky and good food are
the limit…
Tel: +9714 341 9779

www.appetite.ae
Best of Dubai 99
100-101_Travel,Tours & Leisure@L8:Chapter pages.qxd 9/6/2008 3:55 PM Page 100
Chapter 4
TRAVEL, TOURS & LEISURE
With a wingspan that stretches nearly the length of a football field and is 15 metres wider than any commercial plane in the air today, the Airbus A380 ‘superjumbo’
is the largest civil aircraft ever built. Designed to carry 555 passengers in a three-class arrangement, it has one-third more seating capacity than a Boeing 747.
A planned stretched version would carry 656 passengers, and an all-economy-class configuration more than 800 passengers.
100-101_Travel,Tours & Leisure@L8:Chapter pages.qxd 9/6/2008 3:55 PM Page 101
“The future has arrived”.

Sheikh Ahmed bin Saeed Al Maktoum, Chairman & Chief Executive, Emirates Airline & Group
102-103_Royal Jet@L8:Bab Al Shams 9/6/2008 3:56 PM Page 102
Flying High
Travel, Tours & Leisure
Revelling in opulence at 30,000 ft is not only the epitome of self indulgence, it is also the essence
of convenience and practicality available to a certain ecehelon of traveller. In an increasingly inter-
connected world where schedules, flexibility, access to remote destinations and security is crucial,
does private aviation have what it takes to really take off? Growing regionally by roughly 37 per
cent per annum, business aviation is being appreciated by growing numbers of high-net worth
travellers and corporations looking to capitalise on the immediacy this form of travel provides.
Combining all the positive elements of commercial travel with the benefits of private jet travel.
102 Best of Dubai

102-103_Royal Jet@L8:Bab Al Shams 9/6/2008 3:57 PM Page 103
success has soared high in embassies, medical insurance

'T ime is money' is an old
adage that has found new
relevance in this jet setting age,
the skies. providers and tour operators -
anyone can avail of this life
where people work hard, play Four distinctive services: saving service. All flights are
even harder and want to do so in coordinated and seamless
comfort. Clearly therefore, the VIP aircraft charter efficiency adding to the comfort
appeal of private jet travel is Royal Jet’s guests clearly come levels of international patient
undeniable, when it comes to from the high profile segment, transfers. Royal Jet Medevac
luxury travel it doesn't matter how ranging from dignitaries to Operations's team of qualified
flat your flat bed is or how business people. The economic aeromedical doctors is
luxurious the first class lounge, boom within the country, and specialized in critical care
you still have to deal with generally in the GCC region, medicine and the nursing staff
inconvenient downside of has increased the demand for is trained across neonatal,
commercial travel. It is not charter aircraft considerably and pediatric and adult clinical
surprising therefore that the this has resulted in Royal Jet disciplines. The ultra modern fleet
demands of the discerning and tripling its capacity within the of long range aircraft, extensive
time-stretched traveller are first year of its operations. Its range of critical care airworthy
increasingly being met by flying own fleet comprises Boeing approved equipment and
on a private jet. Business Jets (with bedroom), luxurious interiors make the flight
Combining all the positive Gulfstreams (G300 and GIV-SP), as comfortable as possible even
elements of commercial travel Lear Jets (L35, 60), AVRO85 in for critical patients.
with the benefits of private jet addition to other managed
travel, some aviation charter aircraft. In addition, guests have Fixed Base Operations
companies know how to upgrade the privilege of choosing their Royal Jet handles
comfort into luxury. Royal Jet is a own schedule, destination, in- all executive aircraft landing in
case in point. An executive flight flight entertainment, on board Abu Dhabi through its VIP
services company that is a joint catering, their preferred means of terminal at Abu Dhabi Aviation.
ownership between the Amiri airport transfers. Attention to Top of the range passenger
Flight of Abu Dhabi and Abu detail by Royal Jet ensures that and pilot facilities, combined
Dhabi Aviation, welcome to a guests spend their time with premier maintenance
100% UAE government pampered to the hilt by the capabilities are Royal Jet's unique
owned company capable of crew. With the Royal Jet personal features. Royal Jet's FBO
offering customers unparalleled VIP terminal and two private offers a 'quick turn around'
access to their large fleet of lounges with direct access to service for clients requiring a
private aircraft with the VIP ramp too, who could ask technical stop-over on their
uncompromising levels of service, for more? way from the Far East to Europe,
safety and payment flexibility. or vice versa.
Royal Jet started operations Royal Jet Medevac Operations
with one office and one BBJ Medical evacuation, which Aircraft maintenance, sales and
aircraft based at Abu Dhabi means flying guests on medical acquisition consultancy
International Airport in May 2003. emergencies is undertaken by Turnkey solutions such as aircraft
Today Royal Jet offices are dotted Royal Jet with such alacrity and maintenance customized to suit
across the GCC and new aircrafts care that in the first year of the needs of the customer offers
are added to the existing fleet operations alone they have great flexibility to individual
roughly every five months. From carried out 200 evacuations. The owners and at the same time
starting off as a regional player, it crew is especially trained to results in tremendous cost
is now part of the coterie of top ensure care in flying patients and cutting as a professional
international executive air charter with the flight being able to take company like Royal Jet offers
services. Guest confidentiality, off within three hours of flight economies of scale.
smiling customer care and high confirmation adds to the prompt
standards of safety are only reaction time. Suited not only for Tel: +9712 505 1500
three reasons why Royal Jet's individuals but also for hospitals, www.royaljetgroup.com
Best of Dubai 103

104-105_Orient Travels@L8:Bab Al Shams 9/3/2008 8:51 AM Page 104

Travel without limitations
Currently Dubai attracts more tourists than the whole of India, and more foreign
capital than most European countries. The tourism sector constitutes an already
substantial 30 per cent of the region's GDP, but following a Dh454 billion investment
this statistic is set to rise exponentially: H.H. Sheikh Mohammed himself has stated
that by 2015 Dubai should be attracting upwards of 15 million visitors which is a
target that the Emirate is well on track to achieving. One of the oldest and most
reliable travel and tourism organization, not only cresting the wave of this success
but also helping to facilitate it, is the Orient Group, viz. Orient Travel and Orient
Tours. Just as the region has grown into a travel and tourist hub, so have they
expanded all over the country, and their dedication to publicizing and promoting
Dubai cannot be underestimated.
"The authentic Arabian experience belongs to us, so its up to us to be creative at all times and thus ensure sustainable product that has a global appeal".
HE Sheikh Faisal Al Qasimi
104 Best of Dubai

104-105_Orient Travels@L8:Bab Al Shams 9/3/2008 8:51 AM Page 105
Sheikh Faisal Al Qassemi, Chairman, Orient Travel & Orient Tours Dubai's department of Tourism and Commerce Marketing is constantly active in promoting the emirate as a tourism destination of worldwide
significance. It mounts regular media and advertising campaigns and is a major presence at regional and international travel markets and fairs.
T his is no surprise when you consider its

pristine white beaches, balmy climate and
striking skyline. Dubai and the UAE overall is
increasingly being viewed as a top holiday and
business destination for millions around the
globe. However the thriving travel and tourism
trade is now poised to explode into a whole
new league and operators such as Orient
Travel are ready to participate in this growth.
Established in 1963 by the Late Sheikh Khalid
Bin Sultan Al Qasimi, a man with a vision of
how integral the travel sector could prove to the
continuing prosperity of Dubai, Orient Travel
has since grown from strength to strength.
Maintaining the standards of service that the
company is renowned for is pivotal to their
success; "Our business philosophy is to be a
one-stop shop for all travel requirements with
special emphasis on providing impeccable
service to our clients". Sheikh Faisal quotes.
Whether it is inbound or outbound destinations,
city breaks or languorous beach vacations,
Scandinavia or the Caribbean, Orient travel can
cater to your requirements to provide a truly
memorable holiday. They have also introduced
a series of industry-shaping innovations, valued assets who help to provide that ever Orient Tours is one of the longest established
including tailor-made alternative vacation important "personal touch". inbound agents in the UAE and was a
destinations. Their evolution, they elaborate, "is Further expansion is, unsurprisingly, on the dedicated pioneer of in-bound tourism into
been born from creativity, in tandem with high- cards. The number of Orient offices is the region, aiming to showcase this
end service-oriented delivery and, especially increasing at a rapid pace, with an Abu Dhabi amazing place and offer a genuine Arabian
today, innovative and authentic product branch which just opened as well as more experience: "The aim of Orient Tours is to
development". Because of the size of the offices in Dubai and the Northern Emirates. enlighten our visitors about the culture and
company and its breadth across the UAE, Orient Travel has also been appointed GSAs for heritage of the destination, always respecting
Orient travel attracts every type of customer, a number of prestigious airlines recently, whilst the local traditions and customs. The concept
both local Emirates and the expat community. sponsorships like the monthly medals at the of "cultural exchange" between people in the
Their wide corporate network brings in Sharjah Golf Club and Els Club together with UAE and from abroad was and has always
business as well as company incentive regular participation in trade fairs helps to been the driving force behind our products
groups, enabling them to cater to every type ensure that they stay a notch above the and our dreams."
of leisure customer. One of the most critical competitors in the region. Dubai's aspirations for the future are
factors in Orient travel rise has been their Orient Tours is a sister company of Orient mirrored in the ambitions of orient travel and
professionalism coupled with consistently Travel, established 1982 as the first inbound Orient tours, and both seem to be grasping
competitive prices, and to ensure the smooth tour company by Sheikh Faisal to present UAE with both hands the chance for the region to
running and premier service of the company destination to the west. And due to the amount become an even greater figure in the
staff remain key. Highly well trained and of business focused on the lucrative inbound international tourist industry.
empowered with the latest technology, such as sector, however, the fate of Dubai's tourism
'FareStar' which allows representatives to initiatives is vital to Orient Tours and the Orient Travels - Tel: +9716 568 7096
search a vast global fare database with fares Government's promotion of the Emirate as a www.orienttravels.com
from any country, it is evident that Orient travel premier holiday vacation has resulted in a Orient Tours - Tel: 800-6789
considers its employees to be extremely steady increase in the company's growth. www.orienttours.ae
Best of Dubai 105

106-107_DNATA@L8:Bab Al Shams 9/3/2008 8:57 AM Page 106

Aviation and travel services pioneer
Dnata began operations in Dubai nearly 50 years ago and, considering not many companies in
the UAE can boast that sort of long heritage, it really can claim to have pioneered the Dubai travel
industry. Furthermore, with the exacting standards Dnata sets, it's not surprising the company is
considered the industry óne to watch’.
Dnata's commitment to quality was acknowledged with a brace of awards in November 2007 - Leading Travel Management Company in the Middle East, at the
14th World Travel Awards and Ground Handling Provider of the Year at the first Aviation Business Awards.
106 Best of Dubai

106-107_DNATA@L8:Bab Al Shams 9/3/2008 8:57 AM Page 107
Service with a smile… Gary Chapman, President of Dnata
- Dnata Holidays offers tailored luxury holidays to more than 20

D nata, part of the Emirates Group, encompasses several different
operational arms – Dnata Travel Services, Dnata Airport Operations,
Dnata Cargo and Dnata International - thereby providing a One-Stop-
destinations. The Holiday Lounge by Dnata, offers a relaxing,
elegantly sophisticated environment in which to research, discuss
Shop of travel solutions. and book your dream break. This successful concept is being rolled
Gary Chapman, President of Dnata, said: “Dnata’s strategy moving out across the UAE in 2008.
forward will be to build on the qualities that have made us successful –
innovation, investment in staff and technology, a commitment to the best - Dnata Corporate Travel, in conjunction with the Hogg Robinson
international practices and the ability to adapt to – and anticipate - our Group, is responsible for corporate travel management, and handles
customers’ needs.” bookings for many international companies across the region,
"What was once a five-man ground handling service on an including Morgan Stanley, Nokia and Barclays.
airport strip in the desert has evolved into an industry-recognised - Airline Affairs is the General Sales Agency (GSA) for more than 40
brand synonymous with quality service and innovation. I am proud to international carriers and provides an essential link between the
lead Dnata. It is a company with an impressive history, an enviable airlines and local travel agents. Dnata’s clients range from full service
heritage, a wonderful and highly motivated group of people, and airlines, to no frills and business
a list of divisions and joint ventures which can handle the needs only carriers.
of every traveller. Dnata is a pioneer in the Middle East travel
industry and my team and I am committed to ensuring we continue - Government Travel Services, assists with the varied travel
to provide a benchmark of excellence for other industry players to requirements of government organizations by offering efficient,
aspire to." reliable and cost-effective services for both official and leisure travel.
Dnata Airport Operations is the sole ground handling agent
at Dubai International Airport (DIA) and has played a significant - Dnata World of Events, established in 1996,
role in the development of the airport, which now ranks among the delivers bespoke solutions for conferences, corporate events,
world’s best. Passenger and cargo traffic at DIA has grown exponentially exhibitions, and incentive and motivational programs.
over the years, but Dnata Airport Operations has always been up - Dnata Contact Centre is the largest facility dedicated to travel in
to the challenge by embracing new procedures and technology. Dubai, operating 24-hours a day, 365 days a year. Professional travel
Last year Dnata handled 200,000 aircraft movements, more than 30 consultants transact business in 15 languages, backed by state-of-
million passengers, and 1.5 million tonnes of freight for 120 airlines and the-art travel systems.
their customers.
The reach of Dnata Airport Operations has been extended - Dnata Offshore and Marine Services offers a broad range of marine
internationally to encompass operations in 17 cities across seven and offshore travel products, including bespoke key account and
countries - Australia, China, Pakistan, Philippines, Singapore, CRM management systems to support the expeditious movement of
Switzerland and the UAE. ships crew and offshore personnel.
Then there is Dnata Cargo, at the heart of all the cargo action in
Dubai, with five cargo terminals at DIA and one at Jebel Ali. Continually - MMI Travel specialises in corporate, leisure and marine travel, MICE
investing in equipment, information technology, personnel and training, activities and exclusive airline representation, in Dubai and the
Dnata’s customer focus and philosophy of innovation has helped secure Northern Emirates.
its position as a leader in the international air cargo handling business. - Gulf Ventures is the first Destination Management Company
Dnata Cargo now comprises five distinct business units, each offering to be established in Dubai with a network of international sales
high quality products, services and solutions, which allow the company offices in the U.K., Germany, the CIS and Australia. Products
to meet the diverse needs of the more than 100 operators flying in and and services include; incentive travel, general leisure and luxury
out of DIA. travel, day tours, sporting and cultural events packages, and
Dnata Travel Services encompasses divisions which address every motivational programmes.
aspect of the travel industry, including corporate travel management,
government travel services, luxury holidays, airline and hotel - Luxury Hotels by Dnata offers sales, marketing
representation, event marketing and management, group and incentive and PR support to international luxury hotels seeking to raise their
packages and marine services, in addition to general retail travel sales revenue and brand presence in the region.
services. With more than 100 outlets across the region, covering UAE,
Kuwait, Saudi Arabia, Oman, Qatar and Afghanistan, Dnata plans to - Luxury Air Travel by Dnata has recently been established to
continue extending the network. represent private jet charter operators and offer customised,
Dnata Travel Services comprises several distinct areas: discreet services to meet the growing demand for luxury, bespoke
air travel solutions in the Middle East.
- Dnata Travel, the retail side of the business, offers the full range
of travel products and services across a network of outlets
throughout the region. www.dnata.com
Best of Dubai 107

108-109_Luxury Lifestyle@L8:Chapter pages.qxd 9/3/2008 9:01 AM Page 108
Chapter 5
GOLF & LUXURY LIFESTYLES
108-109_Luxury Lifestyle@L8:Chapter pages.qxd 9/3/2008 9:01 AM Page 109
“Golf is a day spent in a round of strenuous idleness”.

William Wordsworth, English Poet (1770-1850)
110-111_Greenline yacht interiors@L8:Bab Al Shams 9/8/2008 3:47 PM Page 110
Golf & Luxury Lifestyles

Seafaring Splendour
Greenline Yacht Interiors, a main subsidiary of the Dubai-based Greenline Group
has positioned itself as a key regional and international player in the field of ultra
luxurious super-yacht interiors. Supported by a team of over 500 skilled craftsman
and artisans, a high tech engineering body, as well as a dedicated management
team, Greenline Yacht Interiors (GLYI) transforms the most creative yacht design
perspectives into a luxurious reality.
Greenline Yacht Interiors Headquarters, Jafza
Vice President Colin Addley says “Outfitting super yachts is like

I t is by no means an understatement that from its inception 10 years
ago, Greenline Yacht Interiors has achieved an enviable track record
of success which has earned the company the distinct privilege of
climbing a steep hill. You start at a slow, sure pace, and build
momentum until you reach the summit - the reward of which far
becoming one of the most sought after names in the super-yacht interior surpasses the hard work and the effort of the journey. Greenline
outfitting arena. Considering that Greenline Yacht Interiors has Yacht Interiors has reached the 'summit' on several projects to
earned such a unique reputation, it comes as no surprise that the date, and the end results have been exhilarating and rewarding to
Dubai-based firm has been awarded the interior execution of the all involved.
largest privately owned yacht in the world, which is a staggering 150+ At Greenline, we continually surprise ourselves and our clients by
meter vessel with interior design by Terence Disdale that is currently exceeding our own goals and targets. This is exemplified in the fact
under construction in Germany. that today; Greenline Yacht Interiors has established a firm reputation in
Headquartered in Dubai, with an office in London and a factory in the super yacht community, as the largest international super yacht
Hamburg, Greenline Yacht Interiors prides itself on being the first Middle outfitter in the world.”
Eastern company to collaborate with reputed German shipyards. Greenline Yacht Interiors has recently opened a 29,000 square meter
Adding to the success is the collaboration with world renowned (300,000 sq. ft.) state-of-the-art facility in Jebel Ali Free Zone to
designers including Terence Disdale, Donald Starkey, Francois Zuretti, accomodate newer super yachts, which are getting bigger and bigger.
and Philippe Starck. Clients who visit the facility have the opportunity to get a first hand
One of the company's key team players is Business Development viewing of their creative design vision, via real sized versions of the
Manager Lea Badro, who is also the daughter of Greenline Group vessel’s interiors, which gives Greenline Yacht Interiors another
Founder, Samir Badro. "The superb quality and workmanship that competitive advantage.
Greenline Yacht Interiors is renowned for validated its undeniable This impressive facility is the largest yacht interior outfitting factory
presence amongst European counterparts, who are considered the in the world created in order to cater to the booming super-yacht
leaders in super-yacht outfitting," says Lea. industry. Actually giving prospective clients the ‘walk through’
110 Best of Dubai

110-111_Greenline yacht interiors@L8:Bab Al Shams 9/3/2008 9:10 AM Page 111
Business Development Manager, Lea Badro, Greenline Yacht Interiors
Wine and dine in style, M.Y. Ashena 45m Vice President, Colin Addley , Greenline Yacht Interiors
Lavishly exquisite with a touch of class, M.Y. Apoise 67m.
experience, where the true-to-life spaces are on display to lend a shipyard, and the client throughout the entire process to ensure the on-
genuine sense of the interiors on a one-to-one scale prior to the final time delivery of high-quality interiors.
installation on the vessel. Representing a sterling example of entrepreneurial initiative,
A meticulous process, the complete execution of a super-yacht Greenline Yacht Interiors is a company that has been given the
interior ranges between 12-15 months and begins with the development opportunity to flourish in Dubai, weaving its own accomplishments
and engineering of highly detailed drawings, then the manufacturing into the wider fabric of the emirates diversified socio-economic
phase, and finally the actual installation onto the vessel. Naturally, quality success. It is the quality of GLYI's work coupled with the positive
control is a primary component and essential building block that international image of Dubai's unprecedented growth and the relentless
Greenline Yacht Interiors undertakes at each of the processes. In vision of its role-model leadership that has made Greenline Yacht
addition to standard quality control, there are additional industry Interiors one of the most sought after interior-outfitting companies in the
standards such as marine classifications that must be adhered to. niche market of super-yacht owners worldwide. Considering the
Furthermore, Greenline Yacht Interiors is equipped to handle the booming yachting sector in Dubai and the region, Greenline Yacht
complete execution of interiors through the use of their in-house joinery Interiors is looking forward to cresting the waves of success for many
factory, upholstery department, and metal factory. "The biggest years to come.
advantage of having in-house facilities is that you are not dependent on
delivery terms and delivery dates of outside contractors", explains Lea. Tel: +9714 886 2244
Greenline Yacht Interiors works closely with the interior designer, the www.glyi.net
Best of Dubai 111

112-113_Troon Golf@L8:Bab Al Shams 9/3/2008 9:18 AM Page 112
Golf & Luxury Life Styles

Golf management supreme
www.troongolf.com
With over 200 courses under management or development, Troon Golf is the
largest golf management company in the world today. Troon Golf was founded in
1990 by Chairman and CEO, Dana Garmany. Headquartered in Scottsdale,
Arizona, the company also has regional offices in Geneva, Dubai, Brisbane and
Hong Kong. Of the Conde Naste Traveler 'Top 100 Golf Resorts in the World',
11 are Troon Golf properties, which focus solely on the four and five-star markets.
T roon Golf Middle East, based in Dubai,

operates The Montgomerie, Dubai in
Emirates Hills, Abu Dhabi Golf Club, the Els
Club in Dubai Sports City, and Pearl Valley in
South Africa. Projects under development
include courses at Saadiyat Island (for TDIC,
Abu Dhabi), Allegria (Cairo), Durrat (Bahrain)
and Agalarov Estates (Moscow).
Mark Chapleski, Area Managing Director
and Vice President of Troon's Middle East
operations - himself a golfing industry veteran of
over 20 years, heads a regional management
team with a vast range of experience: Robin
Evans - Director of Construction and Agronomy,
Klaas Boon - Operations Manager, and Course
General Managers Ray Metz (Montgomerie),
Thomas Rubi (Els Club), Ian Gardener along
with DJ Flanders, who is the Golf Asset
Manager from Troon/TDIC (Abu Dhabi Golf Club
and TDIC Golf Division).
Troon courses play host to two of the UAE's
premier golf events. One being, the Abu Dhabi
Championship, a European Tour Event, which
celebrated its third year at Abu Dhabi Golf Club
last January.
Property profile
Abu Dhabi Golf Club
Abu Dhabi Golf Club recently voted '2008
Best Golf Club in the Middle East', offers one of
the region's most luxurious golf resort
experiences. Home to the European Tour PGA
Abu Dhabi Golf Championship, this 27-hole
facility offers championship-level golf within an
oasis of tranquility.
The club's range of amenities include an
outdoor pool, fully equipped gymnasium and
first-rate squash facilities. In all areas,
professional instructors accommodate everyone
from the golf enthusiast to the fitness fanatic.
The club offers dining options from casual to
fine dining, plus facilities to host private events.
Just 15 minutes from the centre of Abu Dhabi,
the stylish clubhouse is a focal point for both
social and corporate guests.
The Montgomerie, Dubai

One of the region's most luxurious and
desirable golfing destinations and set in the
exclusive residential community, Emirates Hills,
the quality of The Montgomerie, Dubai course -
designed by legendary golfer Colin
Montgomerie, remains unparalled.
Club House - Abu Dhabi Golf Club
112 Best of Dubai

112-113_Troon Golf@L8:Bab Al Shams 9/3/2008 9:18 AM Page 113
The 21 generously sized boutique guest rooms of the Montgomerie Hotel

personify minimalist design and contemporary chic. The sumptuous fusion
cuisine at Nineteen restaurant - winner of two prestigious media awards in
2007 - is prepared by the region's top chefs and served within a chic décor of
natural colours and an abundance of natural light. The Show Kitchen, the
restaurant's centrepiece, allows patrons to witness the chefs putting the final
touches to the dishes before they make their way to the table. An outdoor
terrace offering breathtaking views of the 18th hole allows for al fresco dining
during the cooler months.
The Els Club

Set on undulating slopes of native desert vegetation and designed by British
and US Open Champion Ernie Els, the Els Club at Dubai Sports City offers a
golfing experience that extends far beyond its immaculate fairways and
greens. Stretching 7,538 yards, the course's four sets of tees allow players a
selection of games of differing duration. Combining a links style layout with
more classic design, the Els Club is set to be the jewel of Victory Heights at
Dubai Sport City - the world's first fully integrated athletic metropolis.
The Butch Harmon School of Golf, scheduled to open in October
2008, promises the ultimate in golf tuition, harnessing Harmon's renowned
teaching philosophy to each student's own unique style and approach.
"The Els Club will be a world class facility aimed at amateurs, professionals,
families and individuals and will set the standard of golf course design in this
region," says Els. "I am proud to be associated with a project of this magnitude.
It is truly unique and there is nothing else like it in the world today. I firmly
believe that Dubai Sports City will become a global centre for sport and set the
agenda for the development of sport on a worldwide scale."
Tel: +971 4 367 1080

www.troongolf.com
The Els Club, Dubai Sports City
7th hole at Montgomerie Club, Dubai
Best of Dubai 113

114-115_Four Seasons@L8:Bab Al Shams 9/3/2008 10:33 AM Page 114

Tee Terrific
Boasting international tournaments, championship standard grass courses
as well as advanced teaching technology in sumptuous environs, Dubai is
the region’s premier golfing destination. With manicured greens sprouting up
at breakneck speed, these mixed use developments are also frequented by
non-golfers seeking the ultimate luxury leisure lifestyle.
A view of Golf Course Hole 11, taking sport and an idyllic panorama to another level
114 Best of Dubai

114-115_Four Seasons@L8:Bab Al Shams 9/3/2008 10:58 AM Page 115
Different hospitality options at Four Seasons Golf, where recreation and conviviality come together
T he new Four Seasons Golf Club in Dubai’s Festival City is no exception to the city’s already popular golfing
venues. This world class facility has rapidly acquired the position as Dubai’s favoured location for both local and
international golfers. Built upon the theme of a desert oasis, the par-72, 7,303 yard course was designed by the
prominent golf design firm, Robert Trent Jones II and boasts 11 lakes, ponds and cascading waterfalls. After
playing a round on its magnificent course, downtime in the club’s spacious locker areas and lounge areas, replete
with Jacuzzi, steam and sauna rooms is de rigueur.
No aspect of the club is neglected and this extends to the dining facilities, which cater for a plethora of palates.
The four indoor and outdoor restaurants provide a menu that adheres to the impeccable quality found within the
prominent Four Seasons group. Menus can be composed for any occasion and the site is capable of holding
business meetings for 12 people to open-air receptions of up to 1,000. Creative event planners also form an in-
house team that can arrange corporate events.
One of the most remarkable features of the Four Seasons Golf Club is its state-of-the-art golf academy which
provides an unparalleled level of instruction with the region’s most advanced and effective coaching tools.
Individual and group coaching sessions are available to all levels where the knowledge of Four Seasons
internationally trained coaching professionals coupled with extensive practice and instruction facilities can be
expected to greatly increase confidence and develop skill level. Facilities include swing studios, a floodlit driving
range, chipping area and practice putting green. Even more impressive is that the club houses the region’s only
TaylorMade Performance Lab and MATT swing analysis and club fitting system, and an indoor Science and Motion
putting laboratory (SAM Putt Lab).
The TaylorMade Performance Lab analyses the player’s swing characteristics using the same revolutionary
advancements in motion capture technology utilised in computer generated movies. Ultimately this system provides
valuable feedback for better understanding the individual’s swing. The SAM Putt Lab utilises ultrasound sensory
technology and specific mathematical algorithms for precise and detailed information that helps each individual
assess their strengths and weaknesses throughout their stroke. With a Four Seasons coaching professional
constantly at hand for support and guidance, the student can assess the best form of training or the best possible
putter that they should use for their game.
Tel: +9714 601 0101

www.fourseasons.com/dubaigolf
Best of Dubai 115

116-117_al habtoor motors@L8:Bab Al Shams 9/3/2008 11:08 AM Page 116
Elegance on wheel
In the rarefied world of to end motors, the UAE offers some of the world’s
biggest market opportunities. And what better example of a luxury brand
leader than Al Habtoor Motors – the exclusive distributorship of Bentley,
Aston Martin And Bugatti?
car in our workshop.

"W e don't consider the cars that are
manufactured in series' as those
of our competitors," explains Roger
"Owning a car is fantastic. You pay
money and you get something tangible.
Ghosn, the company's marketing But after-sales is a service - it's not
manager. "Bentley, Aston Martin and tangible. How do you evaluate an
Bugatti are completely hand-made cars. automotive dealership, if not in after-
We consider them to be unique." sales? Today, whether you buy a car for
It is often said that a car is the second 40,000 or 150,000 dirhams, when you
largest investment people make after sent it to the workshop, you expect to
their house. And while many luxury receive a warm greeting, a quick service,
brands are seeing a move towards more special attention to your vehicle and a
compact designs, what you get for your smooth delivery. Also seamless follow up
dollars on the most exclusive brands in at all times. Roger Ghosn, Marketing Manager
the world, is a combination of luxury and With over 12 years in this competitive
performance, combined with the most industry, Ghosn explains, "If your car
stylish designs on the market today. has broken down on the road, you need
For example, "since its creation, Aston also to hear a smile over the phone, a
Martin has been a sports car with a vehicle to pick up your car and a
unique appeal. A deluxe car, entirely transport service to drop you wherever
hand-made, but sporty nonetheless,' you want to continue."
proposes Ghosn. "Whist Bugatti is well Staff training is geared towards
known as the most expensive and fastest developing what the company describes
car in the world. So if we look at our high as LTV - lifetime value customers.
end division, I don't think we can talk Through its extensive client database,
about compact luxurious vehicles, but customers are invited to upcoming
rather about luxurious vehicles and events and launches. Luxury car owners
luxurious sporty vehicles." can drop their car into any service centre
Al Habtoor Motors is certainly in a in any Emirate. On completion of the
position to offer such exclusivity, service, they can have their car delivered
particularly with its strong market to their home at no extra cost. They also
positioning - a portfolio of brand leaders have access to a 24-hour hotline in case
in both the luxury and mass markets. high net worth drivers find themselves in
Established in 1983 as the Dubai a four-wheel fix.
distributor for Mitsubishi and Bentley, the With the Habtoor Motors operations
company soon expanded, adding Fuso focussing on excellence in every sphere,
(Mitsubishi's commercial division) and even company employees are trained to
motor sports brand Ralliart, while raise customer awareness on important
expanding its operations across all safety issues, such as the dangers of
seven emirates. using counterfeit spare parts and
With disposable incomes rising accessories - an endemic reality
steadily in the region, a steady growth worldwide, which results in poor
pattern has continued ever since, most performance and impinges on any
recently with the addition of Temsa car's value.
(luxury buses and coaches) and Bugatti For the future too, after sales prowess
in 2005. Today, the company boats remains at the core of the company's
seven showrooms, 10 service centres growth strategy. "We are planning to
and 14 spare parts locations across expand more, not only in sales but also
the UAE. in services." States Ghosn. "We have one
"Usually, the car itself does not of the biggest workshops in the GCC, in
make a big profit margin. Of course we which we can service more than 400
are interested in selling cars, but at the cars a day.
same time our aim is to keep the "Now we are building two new service
customer loyal to us and service their centres - one dedicated only for luxurious
116 Best of Dubai

116-117_al habtoor motors@L8:Bab Al Shams 9/3/2008 11:09 AM Page 117
Bugatti Veyron
Bentley Flying Spur GT
Bentley Flying Spur GT
brands and one for mass market cars. We are also working on enhancing our
performance, and to help and assist our people. We are also on a continuous
level of appraisal and assessment of all our departments."
Look forward also to some additions to the Al Habtoor Motors brand
portfolio in 2008, hints Ghosn. While details of the new brands are under wraps
for the time being, they will be in both the mass market and luxurious or high
end division. For those interested, watch this space.
Tel: +9714 269 1110 Aston Martin V8 Vantage

www.alhabtoor-motors.com
Bentley Brooklands
Best of Dubai 117

118-119_House of Cars@L8:Bab Al Shams 9/3/2008 11:15 AM Page 118

Speeding Splendour
The House of Cars has grown into a renowned pre-owned prestige car, motor and
after sales dealership since its inception less than ten years ago. With exclusive
seven star warranties and bespoke service, it is no wonder that the showroom has
the enviable reputation of being one of the best in the business.
118 Best of Dubai

118-119_House of Cars@L8:Bab Al Shams 9/3/2008 11:15 AM Page 119
Bertie Amritanand, CEO

House of Cars
S ome of the best ideas are those that are tried and tested. If those ideas have
wheels, even better, and that is exactly what this premium pre-owned car
dealership, with several luxury automobile marquees, has to offer.
The House of Cars Group (HOC) was founded in 1998 and has developed into
a dynamic and reputed pre-owned, prestige car and motor dealership in Dubai.
With their independent Porsche and BMW service centre they have hiked up their
customer service quotient year by year. With an 80 service staff complement that
is diligently trained to provide quality service that spells value for money, this has
been achieved thanks to accelerating sales that have kept ahead of the
increasingly high overheads.
The unique aspect of the House of Cars is that: “We go the extra mile when it
comes to sales and service. We offer the best after sales available, not only
because of our own showroom's 'Seven Star' warranty, but also because of the
highly trained technicians that execute jobs in state of the art conditions. Our
body shop is second to none, we carry out repairs on prestige marquees and our
paint work is excellent too” says Bertie Amritanand, CEO, House of Cars.
Keeping in mind the hot and humid climatic conditions of Dubai, in house
mechanics employ a well-researched process to offer protection to the vehicle's
paintwork and to ensure that it retains the pristine appearance for years to come.
In addition, he explains, “We facilitate auto loans with a simple documentation
process and speed of implementation. With flexible terms and special customer
privileges, we really know how to make the whole buying process easy and fun
for the customer”.
Like most metros in boom time, Dubai has an aspiring population.
Pre-owned prestige cars fulfill an innate desire to own and drive some of the
best names in the automobile business. However, Amritanand notes that the
Dubai clientele is more demanding in that they like to personalise their cars.
“To them their car is an extension of their self image and they are willing to
go to great lengths to accessorize the cars with the latest tech gadgets
and body kits. Fortunately for them we indulge them wholeheartedly in
procuring and fitting out what they desire in exactly the way they want it”.
It could mean a music system or racy headlights or even an avant
garde colour scheme. The high net worth clients’ desires and satisfaction
is the driving force of our after sales’ facilities. It is practically like a signature
style for the young aspiring owners.
Looks and luxury notwithstanding, clients also expect the best safety and
security systems too. What about opting for green cars? “Well, newer models of
almost all marquees have higher fuel efficiency standards and are more eco-
friendly. But growing awareness and availability of green cars under luxury
marquees will certainly create a demand”, Amritanand feels.
As independent sales and after sales dealership he is able to source and
install products from all over the world to maintain and enhance the performance
and appearance of customers’ vehicles. In fact HOC is fiercely protective of its
independent status as it is free to maintain a cutting edge lead by not being
restricted to any single company for marquees or products.
The company is constantly upgrading equipment and sourcing highly trained
and skilled technicians to keep pace with modern day technology. It is this
commitment that enables HOC to provide customer satisfaction and retain
customer loyalty.
Tel: +9714 343 5060

www.houseofcarsgroup.com
Best of Dubai 119

120-121_Greenline Chapter Page@lL8:Chapter pages.qxd 9/3/2008 11:22 AM Page 120
Chapter 6
DESIGN & INTERIORS
120-121_Greenline Chapter Page@lL8:Chapter pages.qxd 9/3/2008 11:22 AM Page 121
"A man who works with his hands is a labourer; a man who
works with his hands and his brain is a craftsman; but a man
who works with his hands, brain, and heart is an artist..."
Louis Nizer, American lawyer, author, artist and lecturer (1902-1994)
122-125_greenline group@L8:Bab Al Shams 9/8/2008 3:51 PM Page 122
Elevating interiors to an art

Design & Interiors
The Greenline Group, founded 30 years ago in the UAE as an interior design and
manufacturing company was built on the strong foundation of high quality
standards, innovation and efficient response to client needs. Today the Group
subsidiaries that cater to upscale yacht interiors, IT security services, animation and
film production have an international presence in London, Los Angeles, Hamburg,
Beirut and Damascus. With ISO 9001 certification, they all share the same DNA of
strong work ethics and creativity.
Chairman and Founder, Samir Badro

Greenline Group
Cap Ferrat on the French Riviera. Fauchar is the retail arm of

S amir Badro, Chairman and CEO, Greenline Group,
qualified with degrees in Architecture and Design had a
dream to found a business on the twin pillars of high quality
Greenline Interiors where clients can commission bespoke
quality furniture and buy international branded pieces from
and meritorious performance. In the 30 years since that the showroom.
dream has been fulfilled, with the company headquarters Blink Studios, located at Dubai Studio City, is a
moving into a 600,000 sq. ft. state-of-art facility in the Jebel frontrunner in digital animation entertainment and computer
Ali Free Zone, Greenline Group has indeed proven itself generated (CG) visual effects for live-action. Last but
once again as the leader in the interior design and certainly not the least of Greenline Group subsidiaries is
manufacturing arena. Dataline Technology, providing innovative technologies
From it's inception as an interior design company including security systems, (eye recognition) and fingerprint
the Greenline Group has set up various companies: recognition systems.
Greenline Interiors, Greenline Yacht Interiors, Fauchar, It is no accident that the roster of Greenline Group's
Dataline Technology and Blink Studios. Greenline Interiors is clients are all top notch names in the luxury and
a key player regionally and internationally executing projects entertainment industries. The Groups' companies
of luxury hotels such as Burj Al Arab, the Royal Amwaj Hotel are all driven by the common mission to offer excellence
and Condominium Resort (Movenpick) on the Palm and maintain their quality standards on a day to
Jumeirah, Hotel Le Vendome in Paris and Grand Hotel du day basis.
122 Best of Dubai

122-125_greenline group@L8:Bab Al Shams 9/3/2008 11:36 AM Page 123
Live Beautifully
Over three decades ago, Chairman and Founder, Samir Badro
turned a dream into a reality and Greenline Interiors was born. With
degrees in architecture and design, Badro sought to create an
organisation based on merit, performance, quality and unwavering
commitment to aesthetic appeal.
Greenline Interiors Headquarters, Jafza
name a few.
W ith offices in the world's most cosmopolitan
capitals - London, Hamburg, Los Angeles,
Paris, Beirut and Damascus, Greenline Interiors
One of the milestone projects was the 7-star Burj
al Arab Hotel in which Greenline Interiors executed
prides itself as the industry leader locally and the luxurious 202 duplex suites, including the
internationally in the fields of interior design, exquisite Presidential and Royal suites, parts of the
manufacturing and contracting. Recently, the UAE impressive reception area and lobby.
headquarters has moved to a 300,000 sq. ft. Greenline Interiors provides complete turnkey
state-of-the-art facility in Jebel Ali Free Zone, solutions to its clients, which is facilitated through the
enabling the rapidly expanding organisation to three main services offered by the company:
extend its capacity. design,manufacturing and contracting.
Certified as an ISO 9001 company, Greenline "We are capable of taking turnkey jobs, handling it
Gaby Khoury,
Interiors' core objectives lie in the heart of from start to finish; from design concept to material Vice President , Greenline Interiors
delivering excellence by all means possible. The selection to manufacturing. After that, Greenline will
company's positioning as a local and international close the door, turn the key, and leave the client with a
firm has earned Greenline Interiors a solid reputation masterpiece," explains Vice President Gaby Khoury.
based on the principles of delivering the highest The first step of creating any masterpiece starts
quality with a relentless respect for timelines and with a vision, namely the design.
delivery dates. With its long list of high-end projects The Design process at Greenline Interiors transfers
come high-end clients - Greenline Interiors has the client's vision on paper and transforms this into a
executed, on a turnkey basis, the palaces and reality. To further help clients envision their interior
offices of the UAE's ruling family, the Presidential space, Greenline uses the latest technology in 3D
Library in Texas of Former U.S. President George rendering and animation programs such as 3D Max
Bush, and the First and Business Class and Maya to give the client a 360 degrees virtual tour Michael Murgia,
Emirates Lounges at Dubai International Airport to of their interiors. Commercial Director, Greenline Interiors
Best of Dubai 123

122-125_greenline group@L8:Bab Al Shams 9/8/2008 3:49 PM Page 124
The final design is then taken into the manufacturing

stage where highly skilled techniques and technology
are implemented by master craftsmen to reach the
highest of quality standards. From hand-carvings to
machine laser cutting and upholstery, projects are
conducted on a turn-key basis so as to provide an
impeccable composite package.
A carefully handpicked team of leaders with international
experience comprise the team of project managers at
Greenline Interiors.These valued team members have
created,developed and defined projects, which have
consistently pushed the boundaries of quality to create
unsurpassed, one-of-a-kind environments-whether
residential, commercial or in hospitality.
Various divisions within Greenline Interiors have been
created to meet the demands of the market while
maintaining high standards. Within its hospitality realm,
Greenline Interiors executes complete projects of upscale
hotels regionally as well as internationally. Inclusive of their
A vibrant lifestyle of luxury hospitality portfolio is Hotel Le Vendome in Paris, Grand
Hotel du Cap Ferrat in the French Riviera, Deira City
Centre Hotel, Burj al Arab and most recently the Royal
Amwaj Hotel and Condominium Resort (Movenpick) on the
Palm Jumeirah.
Fauchar is the retail arm of Greenline Interiors where
clients can commission custom-made, bespoke classical
and contemporary furniture of unmatched quality. Fauchar
offers its clients exclusively designed furniture at the
Spectrum Building location, and exclusively branded
accessories at Wafi City. Capitalising on its enormous cachet
with consumers from Dubai and further afield, Fauchar will
be opening a new store in Dubai Mall, the largest mall in the
region that is scheduled to open in late 2008.
With over 30 years of skill, creativity and experience
under its belt, Greenline Interiors will continue to deliver
excellence for many years to come. As long as Greenline's
skilled specialists continue to implement Samir Badro's
founding philosophy: to ensure that every project is unique
and clients' expectations are surpassed…. the possibilities
are endless.
Tel: +9714 886 2220

www.greenline-interiors.com
A discerning eye for elegance
124 Best of Dubai

122-125_greenline group@L8:Bab Al Shams 9/3/2008 11:38 AM Page 125
Regal interiors developed with supreme artistry

126-127_Al Huzaifa Furniture@L8:Bab Al Shams 9/3/2008 11:43 AM Page 126
Design & Interiors

Delivering a promise
While the Middle East real estate market presents tremendous

opportunities for both the home and office furnishings sectors, a growing
demand for quality and flexibility has introduced a new dimension to how
incumbent firms present their product and service offerings.
Sleek
126 Best of Dubai

126-127_Al Huzaifa Furniture@L8:Bab Al Shams 9/3/2008 11:43 AM Page 127
Sophisticated Stylish
they know they want it. A key strategic factor of business

N o one understands this more than Al Huzaifa
Furniture, a family-run business offering a premium
range of business and residential furnishings for one of
today is value chains - and we're happy to say that we've
got our value chains right."
the world's most diverse markets. Supporting this business model is a brand building
"Dubai and the UAE are among the world's most strategy built on two pillars - distinctiveness and
dynamic markets, and the data changes faster than you relevance. In terms of distinctiveness: "In an environment
can capture it," explains Nissa Nensey, founder of the of safe, conservative advertising, we wanted to stand out
company. "However, you can safely index the growth of and create a brand with buzz - something that gets
the home and office furnishings market to the delivery noticed, talked about - and most important, creates a
rate of real estate projects. Factor in the growing rate of 'fingerprint' for the brand," Nensey enthuses. "We wanted
refurbishing, makeovers and the move towards higher a unique look, feel, voice and attitude.
quality, higher value furnishings, and the opportunities "Relevance comes from knowing your customers -
are mind boggling for sure." understanding how they relate to your product and what
role it plays in their lives," she continues. There's more to
Al Huzaifa Furniture our brand than merely decorating a space -there's a
The company first set up in 1976 as a small Sharjah- certain intimacy shared between product and owner.
based store that aimed to provide residents with This emotional glue was crucial to our strategy - to
exquisite furniture, representing styles from all corners of reflect it in our advertising, nourish it and live up to it
the world. "With the dedication of our trusted employees, through our products. This is what our marketing strategy
we opened another branch in Dubai in 1982 and have is all about."
since grown into one of the region's leading furniture
retailers," explains Nensey. "We now offer our customers Broadening market opportunities
over 60,000 square feet of retail space." A recent development for the company is the
The company has remained a family-owned business introduction of a Projects and Interiors department,
throughout, which, acknowledges Nensey, has both its catering specifically for property developers. Nensey
advantages and challenges. Advantages include a explains the rationale behind the move.
deeper understanding of individual mindsets and "Real estate developers see a growing need and
stronger alignment of interests amongst the top opportunity to add value and differentiation to their
management team - often considered one of the greatest offerings through high-quality furniture and interior
challenges for non-family firms. "The empathy factor is outfitting," she explains. "We're also seeing a huge
also much higher, which is most valuable under stress demand from segments such as the hospitality sector,
situations," Nensey observes. overseas owners of vacation homes, and landlords
The challenges however, include achieving a good offering furnished apartments on short term or semi-long
work-life balance, and the need to set clearly defined term lease. Corporate leasing and ownership of
boundaries so that personal and professional issues do residential property is also on the upswing and calls
not influence one another. "A family business also has to for high-end turnkey interior solutions. Our Projects and
work harder to fight against preconceived notions and Interiors initiative seeks to extend the Al Huzaifa
prove its professionalism," she adds. promise. Differentiation must always come, not from
what we do, but how we do it."
The right balance Into the future, "Al Huzaifa Furniture occupies the
Al Huzaifa Furniture has certainly earned its distinctive position of 'the fashion brand' in the furniture space,"
reputation - both as a brand and in its ability to deliver to concludes Nensey. "Naturally, our strategy for the future
a customer base with a widely diverse range of is to remain current, switched-on and truly exciting. Al
expectations, tastes and budgets. "We achieve Huzaifa will always stand for furniture to be passionate
economies of scale by delivering international design about. Furniture represents self-expression. Our focus
calibre products at affordable prices," says Nensey. "At remains on enhancing our sourcing and logistical
the back end, it's about leveraging our strengths in strengths - using strategies, tools and techniques that
sourcing and logistics, translating these into hard help us deliver to ever-growing expectations."
savings and passing them on to the customer. At the
front end, it's a bit like the fashion business - Tel: +9714 336 6646
understanding what your customers want a bit before www.alhuzaifa.com
Best of Dubai 127

128-129_Zain Moustafa Interiors@L8:Bab Al Shams 9/3/2008 11:48 AM Page 128
Design & Interiors

Zain Mustafa Interiors
Dubai's recent phenomenal growth curve has seeded concerns over its design
credibility with the 'biggest', 'best' and 'tallest' not necessarily signifying a benchmark
for true elegance. International designers aside, home-grown talent is embryonic as,
like the rest of the Middle East, aspiring to be a designer has never been high on the
career agenda for more traditional families. However, with its urban-scape craving
professionalism across all categories, international design kudos is a must, and
Dubai is ripe for a design revolution. By realising this environment's potential and
offering inventive solutions, Zain Mustafa, with his individual interior designs, aims to
change the way the city looks from the inside out.
What is your personal design

philosophy?
To keep the hand of the designer as
light, invisible and seamless as
possible on any space.
Who is your most inspirational designer
of all time?
Nature.
Define your ideal space.
The 'third' space. The line that defines
Yin from Yang.
Zain Mustafa
How does the work and lifestyle in Dubai compare to the other countries
in which you have lived?
The places in which I have lived - Karachi, London, New York and Santa
Fe - cannot be compared to Dubai. Though the city is young, it is also
highly complex.
How exciting is the interior design industry in Dubai?

The interior design industry here needs desperate help. It lacks fresh
ideas and a new spirit and this can be seen through the uniformity in
design throughout. A revolution from within is what's needed to
reduce reliance on imported ideas or cookie-cut solutions. The city's
design scene requires nurturing, thought, sensuality and movement -
a heart beat. Most importantly, the city needs to create its own
signature direction.
Do you and your company have a preference for the interiors

you design? Why?
Yes, my team and I have a specific genre we enjoy designing. Essential
to this is the necessity for the client to have a relationship with the space.
What is your favourite project to date and why?

Undeniably my own home, it underwent a total transformation in almost
no time, morphing from a generic mass produced space into my personal
"As a designer of several scales of spaces I found Dubai's enigmatic urbanity
magical and hard to ignore. Five years later, I still feel the same and the daily sanctuary. It has become a space I have an emotional relationship with -
exploration continues" my haven, my nest and my reprieve. Supremely calming, it looks and
feels great as it fuses the contemporary and the industrial with warmth
What prompted you to move to Dubai after the US and, subsequent to and sensuality.
careers in Publishing and Corporate Communications, what made you
settle down with interior design? What does the future hold for Zain Mustafa Interiors?
The choice was between Tokyo and Dubai after deciding that New It's an open horizon with large scale projects scattered across it. Despite
York was 'done' and increasingly dull. Ultimately, Tokyo did not cut it its imbalances, Dubai's global profile is strong and therefore is becoming
and Dubai won the toss. Interior design was my initial response to the a focal point on the international interiors style map - finally.
ever changing Dubai skyline and its liquid urban infrastructure which
carried with it a magnetic charm that caught my spirit. www.zainmustafa.com
128 Best of Dubai

128-129_Zain Moustafa Interiors@L8:Bab Al Shams 9/3/2008 11:48 AM Page 129
Traffic
The individuality of Traffic is maintained through the visionary designs of
the collections they house. The space presents itself as a cultural and
commercial entity - it is a gallery plus a showroom, where visitors can buy
unique pieces, supporting a particular designer as well as art in general.
Traffic - the gallery / showroom / shop / library, where designers and artists both successful and unknown can display their creations in an
innovative environment. Founder Rami Farook offers a platform from which unique spaces can be created, satisfying both the customer seeking
more, as well as the designer wanting to inspire.
How proud are you of your accomplishments promoting cultural exchange and
and what does the establishment of Traffic understanding. Subsequently, we hope to
mean to you? educate varying industries about the benefits
Realising my visions has produced self- of applying well designed industrial solutions to
satisfaction; an achievement that means more their operations.
than money or fame. Today, I am pleased with
my accomplishments and this includes Traffic. What do you hope to achieve by housing work
The design store, gallery, artistic hub or from designers of all different backgrounds?
imaginative space provides an area in which I By functioning as a design platform, we
can experiment in design, sharing my passion. give international designers the opportunity
to exhibit their work regionally, facilitating
Is Dubai a suitable platform from which to them to take inspiration from and progress by
share your ideas and vision? studying these pieces. We also hold an
Dubai is hungry for culture. The community annual competition that, in its first round,
invites progression and artistic establishments Rami Farook, Founder, Traffic
received more than 100 entries from 13
are keen on collaboration - good news for the different Middle Eastern cities. Our goal What is your personal design philosophy?
promotion of culture and arts in the region. is to foster this regional talent and to export I believe in creating livable and
Moreover, the city is home to many friends their designs. lovable environments.
within the art world, whether it be fashion,
design or even events planning; it is comforting How do you see the future for Traffic and your Who is your most inspirational designer of
to see them fulfil their ambitions as I have. own personal career? all time?
I believe that things develop through new I am a big fan of Marcel Wanders, Jaime
Is your idea to fuse the visual side of design opportunities, team members and Hayon, Hella Jongerius and the Bouroullec
with the more academic discipline (achieved brothers. Their romantic design sense
collaborations. Ron Arad, the prestigious
through your in house library) an attempt to blends contemporary with classic and
designer and architect, once said "boredom is encourages experimentation with shapes
broaden the knowledge and reach of the the mother of creativity"; once one project is and materials.
design world in Dubai? completed, you will naturally move onto
Yes. We believe that for design to be something new. My future involves the Define your ideal space.
respected, education is essential and development of Dubai and its people, with Natural materials are essential within a
resources are needed. In addition, we have aim to leave a legacy in more than just the design space as well as limited colors.
hosted exhibitions from international colleges design world. Mostly, lighting has to be calm and
such as the AA from London, SCIARC from indirect, functional and creative.
California and The Berlin Polytechnic, www.viatraffic.org
Best of Dubai 129

130_131 - APID_L8:Bab Al Shams 9/3/2008 2:32 PM Page 1
Design & Interiors

Design Ideals
The Association of Professional Interior Designers (APID), is the first

professional body of its kind in the Gulf region and promotes the
highest standards and ideals of Interior Design to client bodies
whether in the governmental or private sectors, to industry, to its
membership and to society.
In 2007, APID received international recognition when it was elected as a member of the International Federation of Interior Architects and Designers (IFI). Courtesy Cinmar Design
130 Best of Dubai

130_131 - APID_L8:Bab Al Shams 9/3/2008 2:32 PM Page 2
Courtesy Kenneth Laidler Design Kenneth Laidler, President, APID
A s a member of the International Federation of

Interior Architects and Designers APID regularly
hosts conferences, seminars and exhibitions - events
that inform its membership,
industry partners, universities and guests
on a range of professional areas which impact on a
variety of topics such as client advice, statutory
controls, design standards, contracts, educational
requirements and product information.
With an active membership reflected in its
successful annual events, in particular the
international Professional Interior Design conference
during springtime, and the annual gala dinner in the
autumn APID joins with its membership, clients and
industry partners to celebrate the very best
in Interior Design.
In addition, APID aims to promote the highest
professional levels of interior design to government,
industry and its members, monitoring standards of
design and professional practice. It intends to be
recognised as the authoritative body in all matters
relating to interior design and practice in the Middle
East, and to be seen as a necessary contributor to
the education of interior designers.
The Association organises a full programme of
activities for its members, industry partners and
students in interior design. This includes regular
seminars and workshops about topics related to
professional practice, a major annual Professional
Interior Design Conference featuring a prominent
international keynote speaker, and an annual Grand
Gala Dinner.
APID provides a platform for education and
development within the design community
through conferences, seminars, exhibitions and Courtesy Design Design LLC
competitions. It assists in building connections As an authoritative association of professionals, APID can be ideally consulted by other related disciplines, to provide guidance and
with industry that will help members expand their assistance. Standing equally alongside other representative societies and institutions APID participates fully in worldwide events,
professional prospects, by networking with debates and issues relating to professional interior design practice and standards.
colleagues. It gives the design industry unified superficial decoration."

access to resources to market their design practice. "It cannot be stressed enough that APID considers the education of students and
Kenneth Laidler M.A. FRSA, President of APID, graduate interior designers paramount in promoting professional interior design. It is the
explains, "Interior design is more appreciated as a intention of APID to offer representation and professional advice to members, clients and
business necessity than ever before. All commercial government institutions by input into education, professional practice and technical
developments, whether residential or industrial support. APID's aim is to offer networking for members not only in the UAE, but
premises, hospitality or health related, understand the throughout the Gulf and the Middle East," he concludes.
true benefits professional interior design can offer. We
need to ensure that clients understand the Tel.: +9714 340 6161
importance of interior design as opposed to www.apid.ae
Best of Dubai 131

132_133_ Francesco Molon_L8:Bab Al Shams 9/3/2008 2:42 PM Page 1
By appointment only
Design & Interiors
While the Middle East real estate market presents tremendous

opportunities for both the home and office furnishings sectors, a growing
demand for quality and flexibility has introduced a new dimension to how
incumbent firms present their product and service offerings.
Replete with samples of exquisite furniture craftsmanship, the showroom is worth visiting, but can only be viewed on a strict prior appointment basis only. After all, perfection must be sought and never be too readily at hand.
132 Best of Dubai

132_133_ Francesco Molon_L8:Bab Al Shams 9/3/2008 2:42 PM Page 2
Francesco Molon boasts individual furniture pieces that are veritable works of art setting a benchmark in the local high-end furniture market.
"and our craftsmen still create them by hand. They use the same
T oday, centuries of Italian craftsmanship can be appreciated
in the 'made in Italy' brand that spans across numerous product
lines. With Dubai's all-round growth and new level of affluence
techniques that were used hundreds of years ago. Veneers are still
worked in the old ways and hand finished".
comes a desire for quality and uniqueness. The rising profile Unlike many other companies, Molon produces furniture
of the emirate as a business and tourist hub attracts luxury hotel completely manufactured and produced in Italy itself instead of
chains, housing and lifestyle opportunities. Company founder and opting for cheaper assembling options in China as so many other
owner, Francesco Molon sees it as an ideal entry point into the artisans have been forced to capitulate to in order to offset high
Middle East for his opulent furniture business situated in Dubai's manufacturing costs in Europe.
Pyramid Centre. With so much emphasis on artistic expression and detailing, it's
With a whopping two million Euro investment, the Dubai showroom hard to imagine that Francesco Molon would give equal attention to
is a joint venture between the Italian manufacturer and Al Aqili functionality. Yet this is also achieved, with an in-house technical
Furnishings (AAF), the UAE's premier furnishings group that is part of department and virtuoso designers who meticulously plan and review
the eponymous holding group. Since its launch in 1997, AAF has been the feasibility of each piece. Ultimately, Francesco Molon facilitates the
providing top notch products and services for the construction and relationship between technology, design and artistry to produce
interior design sector. It is therefore, no surprise that the partnership stunning furniture that performs in the home or office, from both high
with Francesco Molon was created. After all, in order to provide design and functional perspectives.
exquisite furniture to this region, where else can discerning consumers The company manufactures six distinct collections specially
voracious for grandeur and traditional tastes go? designed to satisfy a wide range of tastes and needs. For instance,
Started in 1966 by Italian master Francesco Molon with a the 18th Century collection is a unique blend of antique and specially
handful of highly skilled artisans intent to revive furniture artistry crafted elegant furnishings in the English period tradition, whereas the
in the classical European style, his company replicates age-old New Empire collection includes true reproductions in the Russian and
techniques sought-after by designers and clients worldwide. French Empire Style. The Italian and French Country collection groups
With over 100 current craftsmen highly skilled in painting, marquetry Italian and European 'country' furniture with elegant simplicity
and gold leaf application, each piece captures the rich tradition of indicative of fine rural estates, whilst the Executive collection includes
ancient techniques and furniture mastery. Epitomising the miracle of distinguished office and library furnishing of such a calibre that ex
the so-called 'economic miracle', the tightly knot family run Russian President Vladmir Putin commissioned a desk that has now
business with proven global expertise, continues to be managed by entered the companies' catalogue as a firm favourite. Finally, the
his sons who remain committed to reigning supreme in the classic Upholstery collection exemplifies how the harmony of wood and fine
furniture industry. fabrics is married in unmatched beauty.
Utilising techniques that have been perfected over the last 60 years A more recent range was born from the fusion of Francesco Molon
in Romano d'Ezzelino, near Venice, Francesco Molon searches with Antonio D'Andrea, an eminent Italian designer. This collection
worldwide for only the highest-grade materials: superb veneers, transcends the company's classical roots and responds to current
refined burls, exotic rosewoods and ebony. The raw material is requirements while refuting simplistic minimalist influences. Suitably
subsequently passed over to artisans who then produce the near named 'Eclectica', it draws inspiration from Art Deco. The pieces
signature pieces for their select global clientele. "Our artisans combine reflect the Italian penchant for innovation and trendsetting style that
passion and manual dexterity with precision", says Roberto Molon, over the years has made the country a vitally fluid source of design
Francesco's son and current Managing Director, "Their artistry is inspiration. "This collection will convince our clientele worldwide that
evidenced in tenons and mortises and dovetails". we create truly unique and personalised interiors for them" concludes
Francesco Molon's seal of quality is internationally recognised Roberto Molon.
through their superior finished products. A portion of the facility is
devoted to the finishing arts of colour, carving, inlay, painting and Tel: +9714 334 5596
goldleaf detailing. "Often carvings are used decoratively," says Molon, www.francescomolon.com
Best of Dubai 133

134_135_Al Aquili Office Land_L8:Bab Al Shams 9/8/2008 3:54 PM Page 1
Bring on the best

Design & Interiors
When it comes to exquisite decorating solutions, Al Aqili Furnishings (AAF) gives

you what it takes. Providing turn key services covering elements ranging from
flooring to lighting and everything else in between, it was created as part of the
Al Aqili Group, forging a brand identity that now embraces several product
segments for a world of design innovation.
With CSR programmes and

intensive in-house HRD, AAF
has managed to stay ahead of
their game in spite of the
market's cutthroat
competition."We succeed
thanks to the stakeholders
involved in our
business. We share the
principles of our 56
manufacturers that represent
the pioneering best worldwide.
We look after our customers -
consumers, contractors,
developers, architects and
designers alike - they are the
ones who created us and who
helped us get here today- we
never forget that,"
says Khodjasteh.
Shahriar Khodjasteh, Group Marketing Director of Al Aqili Furnishings
M irroring the mushrooming of Dubai's property boom, Group Marketing

Director Shahriar Khodjasteh's father initially focused only on flooring,
today AAF offers solutions across the contracting and retail spectrum. "Our
diversification is a phenomenon fostered by the shift from a rental to a freehold
ownership market in the UAE", he explains.
Next in line was the birth of Carpetland in 1999, two years after AAFs
conception. "A unique portfolio of products which were new to this market
came together under one roof. It was a first for the region". Home to an
extensive variety of wall-to-wall carpets, area rugs, laminate flooring and
wooden parquet, Carpetland is a home grown brand that carries premier
flooring products sourced from around the globe. "When we started, we
concentrated on distribution only until we realized that as professionals we
needed to be the people in front of the end users and so Carpetland came to
life" Khodjasteh says. Designers loved them, architects, consultants loved
them too because they introduced innovative products, quality service and
high standard fitting - a first for the region".
Nexr door to Carpetland came Curtainland, a house for all kinds of curtains
and upholstery fabrics. Officeland came next, which in addition to selling
Italy's top brands, boasts a locally manufactured furniture line 3FFF. Next
came Rugland, "a one stop shop for area rugs" he clarifies "as well as Belight
and Quattro, the new concept of fashionable furniture".
Now Khodjasteh is looking forward to enveloping all these retail concepts
under one roof - Decoworld - a one stop shop for all furniture, lighting and
flooring solutions. "By bringing all the 'lands' together, under one roof we will
be creating a product and service retail sphere that can be replicated
regionally", he concludes. "We can't wait to get the ball rolling".
AAF has truly proven its responsibility towards providing uncompromised quality to an entire
spectrum of interior solutions for comfortable living spaces, which exemplify originality, innovation Tel: +9714 337 7717
and timeless elegance. www.aaf-me.com
134 Best of Dubai

134_135_Al Aquili Office Land_L8:Bab Al Shams 9/3/2008 2:48 PM Page 2
136_137_Pride of Kashmir_L8:Bab Al Shams 9/8/2008 3:56 PM Page 1
Treasures for real

Design & Interiors
In a retail environment filled with fakes, Pride of Kashmir has won the
badge of honour from its discerning customer base - famous and less
famous alike. It's not only President Bill Clinton, Tommy Hilfiger and
Saudi Prince Bandar Sultan, as well as tennis ace Boris Becker, who
appreciates quality and share in their mission to bring indigenous
artifacts to the world. It is also ordinary shoppers who want to do their bit
by buying something that will contribute to the protection of traditional
South Asian craftsmanship.
Piero Ferrari
Major shareholder, Ferrari Group
“In my quest for things of beauty and lasting value, I am frequently in touch with the world’s best brands and crafts.
I would rank Pride of Kashmir and it’s products amongst the top ones on that list”.
136 Best of Dubai

136_137_Pride of Kashmir_L8:Bab Al Shams 9/8/2008 3:57 PM Page 2
four generations. Appointed by Kashmir's

W ith Pride of Kashmir outlets located in 5
outlets in UAE, and with six outlets in
Dubai alone, their stores house eclectic wares
erstwhile royalty to source artifacts for the royal
court, they have a perfect understanding of what
such as antique hand embroidered Jamawar, customer's desire.
Pashmina and Shahminas shawls, Kashmiri However, in keeping with change and global
and Persian carpets as well as miscellaneous expansion, modern professional management
curios from the Kashmir in northern India. With and marketing systems underscore their
selected merchandise also available at lifestyle operation at every level. By marketing the store
stores such as Harrods, Harvey Nichols and concept through exhibitions in Europe,
Hobbs in Europe, each object is like a mini awareness of the rich product portfolio and a
treasure to die for. rare respect for the valuable role that the store
There is something for just about anybody. has played in keeping indigenous art and craft
Some pieces date from 1700 AD, and then alive has been created.
there are antique as well as reproduction Clearly the group's strategy of blending
furniture, furnishings as well as accessories professional ethics with professional
too. Retail and commercial imperatives management has paid off. In a world rife
notwithstanding, the stores represent a with counterfeits Pride of Kashmir has
sincere attempt by management to retain the scrupulously built a reputation for sticking
rare art and crafts heritage of the mountain to the real thing, enhancing customer loyalty.
state alive, and to spread awareness about With only the best in aesthetics and materials,
it, rather than just about flogging objects their products invariably appreciate in value
in shops. over time.
Indeed, the encouragement the traditional With painstaking research going into product
weavers have received due to the ever sourcing - to the delight of customers - the sales
increasing popularity of their merchandise staff is well informed about the history of each
among international customers has promoted piece. Despite this, if antiques are not on the
the centuries old tradition of shawl weaving, shopping list, then plush home furnishings made
carpet making and craftsmanship in the state. from rich silks, velvets, patchwork, appliqué,
Pride of Kashmir's initiative has motivated the embroidered and sequined fabrics are up for
Indian government to help resurrect the Kani for grabs too. Either way, beauty, quality and
instance. This is an intricate method of shawl heritage value rest supreme.
weaving that originates from this region.
Pride of Kashmir, in existence for close to a Tel: +9714 340 5348
century, has been owned by the Shah family for www.prideofkashmir.com
Best of Dubai 137

138_139_ Beauty & Wellness_L8:Chapter pages.qxd 9/3/2008 3:15 PM Page 1
Chapter 7
BEAUTY & WELLNESS
138_139_ Beauty & Wellness_L8:Chapter pages.qxd 9/3/2008 3:15 PM Page 2
“Love adorns itself; it seeks to prove inward

joy by outward beauty".
Rabindranath Tagore, Bengali poet,
Nobel Prize winner for Literature (1861-1941)
140_143_Asthetica Clinic_L8:Bab Al Shams 9/3/2008 3:30 PM Page 1
Looking forward to yesterday

Beauty & Wellness
Forget the clichés about aging; it's now all about staying young gracefully. In an increasingly
image conscious world where a youthful appearance goes hand in hand with success, the
demand for an unsullied face is popular culture's need of the day. Equating to power and vitality,
minimally invasive aesthetic treatments bridge the gap between surgery and cosmetics,
delivering 'soft' but effective long term benefits. Whilst invasive surgical procedures often involve
a significant recovery period and generally have highly noticeable results, aesthetic medicine
actually enhances natural beauty by restoring vitality and erasing flaws such as hyper-
pigmentation and wrinkles. It is as much about embellishment as restoration, showing that in an
era where many are enjoying an ever increasing longevity, beauty has no age.
The more symmetrical the face, the more attractive it is perceived to be. Today, the ideal model of beauty is recognised as the bust of Queen Nefertiti - perfectly symmetrical with
high prominent cheekbones and a proportionally narrower jaw-line.
140 Best of Dubai

Treatments can broadly be defined into five

C resting the wave of this trend is
Aesthetica, a clinic based in Dubai that
promises the latest scientific minimally invasive
categories: skin refining, facial contouring,
body reshaping, acne treatments and
treatments and is approved by both the permanent hair reduction, Aesthetica treats a
Department of Health and Dubai Healthcare broad spectrum of patients. Their clientele
City. "Research is my background and my ranges from teenagers seeking to combat
passion is to keep constantly abreast of any acne, to those concerned about either
new developments in the field, which are both delaying or reducing the signs of aging. With
evidence based and safe", explains the two branches in Dubai, Aesthetica not only
founder of Aesthetica, Dr Maria Angelo- attracts all nationalities but also straddles the
Khattar, who trained at London University and gender barrier. Dr Maria illustrates why;
received a B.sc. Hons in Biochemistry and a "Statistics have shown that better looking
Ph.D in Pharmacology. Dr Khattar's impressive people are at an advantage in the professional
academic resume, including Professor of the arena and this is the main reason why more
Faculty of Medicine, Kuwait University and men are now opting for aesthetic procedures".
Dr. Maria Angelo-Khattar, Founder, Aesthetica many scientific publications, has earned her a Simple, regular facial contouring, as opposed
fellowship at the Royal Society of Medicine, to radical surgery, is able to easily curtail the
UK as well as helping to endow Aesthetica impact of time or an unhealthy lifestyle whilst
with its well deserved reputation for a no avoiding the radical effects of the scalpel. "As
nonsense approach to repairing, rejuvenating a solution to a problem that used to seem
and restoring facial and body contours, as well unsolvable - until recently - it is both intelligent
as refining skin tone and texture. and artistic", she adds. More importantly,
The first in the region to introduce Aesthetica fits snugly into Dubai's ever busy
procedures such as Accent Radio schedule by building on the initial concept of a
Frequency, Radiesse, Organic Peel, 'lunchtime peel', re-defining anti-aging
Photopneumatic Therapy, Autologous Cellular procedures and showing that total face re-
Rejuvenation and more, Dr Maria's team is contouring can be quick, convenient and
keen to overlook the limitations of effective in a time-strapped environment.
chronological age by focusing on reducing So what treatments would she recommend?
biological age instead, advocating that "One of the most exciting new developments
patients should incorporate minimally invasive to emerge in aesthetic medicine is Autologous
procedures into the pattern of a healthy Cellular Rejuvenation, whereby the patient's
lifestyle based on balanced nutrition and own platelets (the cells responsible for skin
physical activity. "It is everyone's right to have regeneration) are harvested and re-injected
a pleasant face, without blemishes due to into the skin. The treatment is remarkable for
nature or aging, that's why skin imperfections dark under-eye circles and depressions, a
or minor anomalies nowadays can be problem which had not ever had an effective
addressed with confidence", she explains. solution". There are also treatments such as
Aesthetic procedures slow down the aging process. Restoring what is being lost by age, gravity and lifestyle cannot be
totally recaptured if procedures start too late. If patients come for regular maintenance throughout the year from their thirties
onwards, then aging on their face can be visibly arrested for a decade at least.
Best of Dubai 141
Radiesse which promotes collagen formation,

strengthening the very foundations of the face - "this
concept of the body being stimulated to build volume
through soft tissue regeneration is a very natural and
appealing solution to many."
More serious flaws such as surgical trauma scars
can be treated at Aesthetica as well, and the clinic's
dedication to committed service and ongoing care
means that there is a trusting relationship between
practitioner and client within a responsible, caring
environment. "We are always conscious of the distress
that even the tiniest facial flaw can potentially create,
this is why problems are addressed with confidence,
in confidence", Dr Maria says. The first consultation is
used to differentiate between "the right patients with
realistic expectations", who are then fully informed
about every aspect of the process, and the very
few who suffer from illnesses such as Body
Dysmorphic Disorder.
As Dubai strives to become a hub for health,
wellness and medical aesthetic services, Aesthetica
not only embraces sustainable expansion but aims to
remain at the forefront of the boom. Having been
one of the first clinics in the area to offer the crop
of new and revolutionary treatments now available, the
group has been able to secure regional agency
rights for several of the products, medical devices
and equipment used in the practice, which is also part treatments capable of targeting unwelcome lumps and bumps from head to toe
of the secret to their success. Only biodegradable, to reveal an enhanced silhouette. Particularly popular is the removal of cellulite
bio-compatible EC or FDA approved products are and stubborn fat deposits such as love handles or saddle bags using a number
used to ensure safety and consistency. "Dubai is a of options including laser and injection lipolysis and the Accent Radiofrequency
multicultural city where awareness is now of a global device. Dr Maria stresses however, that these procedures are no substitute for
standard", she says. balanced calorific intake and regular aerobic exercise. Evidence-based and
The brand currently encompasses two clinics with a effective procedures are must be coupled with an ethical commitment to
third in the pipeline, although Dr Khattar's dedication to maintaining realistic expectations.
remaining personally involved means that she will not be Whether it is unwanted facial perfections, such as pigmentation, sun
expanding Aesthetica further for fear of compromising damage, and broken capillaries, or the desire for youthful radiant skin or more
the brand's standards of excellence and personalised striking cheek bones; Aesthetica is changing the face of aesthetic procedures
service. However, a recent affiliation with Professor Pierre by bridging the gap between surgery and cosmetics for rejuvenation that is
Fournier, an eminent figure, considered by many to be minimally invasive yet supremely effective. Who needs a scalpel, when we have
the 'founding father' of aesthetic medicine, will enhance Dr Maria instead?
Aesthetica’s current service range further.
With Aesthetica, rejuvenation does not just stop at the Tel: +9714 422 4166
face, the clinic offers hair removal and body reshaping www.aestheticaclinic.com
Dr Maria Angelo-Khattar: "I believe very much in team woDr Maria Angelo-Khattar: "I believe very much in team work and try to involve all of my colleagues in decision
making regarding the procedures that we adopt and the daily administration of the clinic.
142 Best of Dubai

By maintaining standards and remaining at the forefront of all new developments, clients of all nationalities and ages can enjoy the Aesthetica touch.
Lasers and Energy-based devices for powerful results

"Lasers and Energy-based equipment are now the cornerstone of minimally invasive
procedures and Aesthetica Clinic has the most comprehensive and advanced laser
devices to treat all aesthetic conditions," says Dr. Maria Angelo-Khattar.
Lasers and Energy-based for

Acne Stretch Marks
Leg Veins Tattoo Removal
Skin Tightening Body Contouring
Vascular and Pigmented lesions Pain Free Hair Removal
High Powered Fractional Skin Rejuvenation Wrinkles and Acne Scars
Best of Dubai 143

144_145_Academy Aesthetic_L8:Bab Al Shams 9/3/2008 3:38 PM Page 1
Cosmetic Splendour
Beauty & Wellness
In Dubai, if there is one sector proliferating as fast as the skyscrapers in

Business Bay, then it has to be health and medical services. Especially
when it comes to elective procedures, aside from local residents, increasing
numbers of men and women are getting onto the health holiday bandwagon
by choosing to have their cosmetic surgery procedures carried out in Dubai.
Royal Suite Bedroom with private elevator and entrance
144 Best of Dubai

144_145_Academy Aesthetic_L8:Bab Al Shams 9/3/2008 3:39 PM Page 2
implemented in Dubai, these processes

W ith modern facilities and professional
surgeons, an eminent contributor to
this trend is the American Academy of
demonstrate the developments in research
and practice that we strive towards,
Cosmetic Surgery Hospital (AACSH), raising our global profile in the bargain".
which prides itself on being the only The AACSH educational centre
cosmetic surgery hospital in the world. provides internationally accredited
Launched in October 2007, its vision to surgical and non-surgical workshops,
become a global model for excellence, by affiliated to the AACS in the US. It is
meeting international quality standards designed to accommodate conferences,
and delivering a high benchmark of seminars and workshops, with an
service to all clients, is coming to fruition. amphitheatre lecture hall accommodating
"We develop unique pioneering 100 seated people and wide screen
procedures available solely at AACSH by viewing facility. It is also adjoined with an
using a wide range of methods including operating theatre which is fully equipped
Dr. Jeehan Qadir, Executive Chairperson, invasive and non-invasive surgical with state-of-the-art technology and
American Academy of Cosmetic Surgery Hospital procedures", explains Dr. Jeehan equipment for live surgery transmittal as
Qadir, Executive Chairperson, AACSH, well as educational purposes.
"it is no wonder that we receive a As a respected worldwide referral unit
veritable array of global clients who for cosmetic surgery, the AACSH offers
trust our services". enormous educational opportunities for
Aesthetic appeal comes in all shapes the global physician and the general
and sizes at AACSH, located at Dubai public alike. These include the post-
Healthcare City, the facility is utterly graduate medical education, the AACS
appealing with custom designed 'Boutique Annual scientific meeting and the
Hospital' environment designed to look prominent World Congress on Liposuction
and feel anything but a traditional hospital. Surgery. Dr Jeehan Qadir, Executive
"Our five operating theatres are built to Chairperson of AACSH explains; "By
assure comfort and convenience offering moving the World Congress of Liposuction
state-of-the-art technology with highly to Middle East we ensured that our
qualified surgeons and our luxury in-house regional medical physicians will have more
suites are truly palatial spaces and chances for post-graduation and
services - just like a seven stars hotel", continuous medical education. This will
she added. The hospital also hosts allow new ideas and new medical projects
private entrances for clients, ensuring to be born, thus ensuring the attraction of
absolute confidentiality. international standards and services
In keeping with its pioneering spirit, comparable to those of similar facilities in
AACSH continues to provide ground- the US, and thereby achieving the overall
breaking treatments for its clients. For target of medical tourism," which goes with
instance, improvements in laser treatments the vision of HH Sheikh Mohamed Bin
have lead to the development of a Rashid Al Maktoum, Vice president and
signature service which addresses Prime Minister of the UAE and Ruler of
problems such as pigmentation, wrinkles, Dubai, by making Dubai a hub for medical
eczema rosacia and acne vulgaris. "The tourism for an approximate population of
procedure shows optimum results rapidly 1.8 billion in the surrounding region.
and involves no oral medication or This kind of tourism combines medical
invasive procedures" Dr. Jeehan says. treatments with holiday enjoyment - an
Laser vascular treatment is another sought industry in which the AACSH in Dubai has
after technique which treats vascular surely succeeded.
lesions such as birthmarks, spider leg
veins, broken vessels (on the face) and Tel: +9714 423 7600
rosacia. "Developed in the US and www.aacsh.com
Best of Dubai 145

146_147_ American Hospital_L8:Bab Al Shams 9/3/2008 5:21 PM Page 1
Forever Care
Beauty & Wellness
The American Hospital Dubai provides quality, cost effective,

American standard healthcare to meet the needs of Dubai and
the surrounding Gulf states through comprehensive primary,
secondary and tertiary care services on an inpatient, outpatient
and referral basis.
146_147_ American Hospital_L8:Bab Al Shams 9/3/2008 5:22 PM Page 2
Sheikh Mohammed Bin Rashid Al

E ach year almost half a billion dollars
is pumped into the UAE's Healthcare
system, and the public and private
Maktoum, Vice President, Prime Minister
of UAE, Ruler of Dubai- seek to
facilities available to the nation's strengthen Dubai as a global hub for
residents boast the latest in technology, specialized healthcare and a center for
resources and professional expertise. medical education and research. The
This was not always the case. Up spearhead for all of this was AHD.
until a decade ago, healthcare in Despite the expensive mandate,
the UAE was limited to a handful of "AMERICAN HOSPITAL DUBAI is
respectable but over-populated committed to providing the highest
government-run public hospitals quality patient care by meeting
and clinics. As the population grew to American and International accredited
1.2 million, so did the demand for standards", says Richard Larison, CEO.
Western-equivalent medicine on The hospital has been a recognized
par with International, namely leader in primary, secondary and
American, standards. increasingly tertiary care in the UAE for
Ask anyone in town to name the best the past eleven years. It has built this
hospital in Dubai, and the answer would reputation by insuring the finest hospital
be the American Hospital Dubai. facilities, the latest technology and the
A landmark in the city, The American recruitment of US / Western qualified
Hospital Dubai (AHD), a 143 bed acute and trained physicians.
care, general medical / surgical hospital The hospital has developed several
was established in 1996 and has proven areas of expertise: Heart, Total Joint
itself to be a leader among private and Replacement, Diabetes, Neurosciences,
medical centers in the Emirate. GI Services, Cancer, Emergency
The Hospital was planned, designed, Medicine, Pediatrics and Obstetrics.
built and equipped to meet American Construction is already well under
Standards of Healthcare. The hospital way for its’ new seven-storey tower.
operates to these standards and all its It is projected to be completed in
physicians are North American Board February, 2010 and will include 8
Certified or of equivalent Western state-of-the-art operating rooms, 47
training programs, such as those in the ICU beds, 178 patient beds, a new
United States, the United Kingdom and Radiation Therapy Center, an expanded
Canada. Catering to quality medicine, Regional Center for Diagnostic and
AHD is the first hospital in the Middle Interventional Radiology, and a
East to be accredited by the Joint Reference Laboratory. All of this will
Commission International Accreditation allow AHD to continue to meet the
(JCIA); a subsidiary of the United States healthcare needs of the people of
based Joint Commission on Dubai, UAE and the region.
Accreditation of Healthcare "With a dedication to continual quality
organizations (JCAHO). improvement and growth, AHD is
This pioneering initiative has not only committed to expand its present
eased the worries of Dubai's residents, it services and introduce new centers of
has also heralded the creation of a excellence", concluded Richard Larison.
thriving health industry. Projects such as
the US$ 1.8 billion Dubai Healthcare Tel: +9714 336 7777
City - the strategic vision of General www.ahdubai.com
148_149- dr. nicholas_L8:Bab Al Shams 9/3/2008 5:42 PM Page 1
Caring is our concern

Beauty & Wellness
A bastion of reliability, care and impeccable service, their persistent

efforts in redefining the standards of patient care in this part of the world
have been well received and appreciated by thousands of faithful
patients over the decades. With a motto as meaningful as 'Caring is our
concern', Drs. Nicolas & Asp Centres throughout Dubai uphold a
philosophy that has brought a smile to many.
148_149- dr. nicholas_L8:Bab Al Shams 9/3/2008 5:43 PM Page 2
quality care. This has supported the team's

F or almost twenty years, the 'Care
Philosophy' of Drs. Nicolas, Sven and Joan
Asp that is shared by their globally handpicked
drive in seeking the most distinguished
clinicians in their craft, in introducing the latest
Dentists, Dental Specialists and Dental disciplines and services, in using the most
Professors is still the driving force in their advanced technologies and equipment to
everyday challenge defined as excellence in secure an unparalleled level of attention and
patient care. expertise for their varied clientele.
Patient satisfaction, patient retention and The current general and specialised
patient recommendation are the genuine medical and dental services provided are:
rewards that the 150 clinical and non-clinical General dentists, pediatric dentistry
staff members value and strive for. specialists, orthodontists (braces), cosmetic
With their loyalty, these valued patients have dentistry, teeth whitening, dental implants
made them the largest private dental (immediate, teeth in an hour and instant
healthcare provider in UAE with five branches computer aided implants), crown and bridge
serving Jumeirah, The Marina Walk, Midriff, porcelain works.
Green Community and Dubai Healthcare City. In addition: endodontists (root canal
Today, in response to their patients requests specialists), oral and maxillofacial surgeons,
'Family Medical Services', both General oral surgeons, periodontists (gum
Dr. Nicolas, General Dentist and owner Drs. Nicolas&ASP
Medical Practice and Specialists Clinics have specialists) and cleft palate experts, as well
been introduced keeping in mind the highest as hygienists too. and other Needs' community campaign offered
of standards. These additional services are The following clinicians will soon be offering by 'Nicolas & Asp College of Postgraduate
gradually being introduced and are currently 'Family Medical Services': general medical Dentistry' in coordination with the Dubai Health
offered in some of their centres - including the doctors, family practitioners, pediatricians, Authority. The initiative aims to empower
soon to be opened, three sate of the art obstetrics/gynecologists, ear nose and throat children for a brighter healthier smile in the
facilities at the Jumeirah Beach Residence. specialists, plastic surgeons, orthopedic years to come.
When it comes to training, 'Nicolas & Asp surgeons, internal medicine specialists, To this effect the first epidemiological study
College Of Postgraduate Dentistry, FZ,LLC' at physiotherapy as well as other disciplines that screening of Dubai school children has started.
Dubai Healthcare City is the only College in the may be requested by the families they serve. The study aims at identifying the community
Middle East offering official accredited Prevention is an important corner stone in status in the areas of Oral Hygiene, Tooth
Specialists Dental Degrees legally recognized the Dr Nicolas & Asp mission for patient care. Filling, Decay, Missing and Orthodontic
in Europe. The College Teaching Faculty Prevention is meant to empower families with Disorders. The results of this study will be
Professors serve as a think tank and expert enough tools to maintain and enjoy a happy utilised by Public Dental Health policy makers
authority for their dental clinicians in particular, and healthy life. at the Dubai Health Authority.
and for the UAE dental community in general. At Drs. Nicolas & Asp, a firm belief in the
Since inception, Drs. Nicolas & Asp has Corporate Social Responsibility 'boutique operation' concept means that their
constantly focused on patient's changing In line with the continuing patronage and her teams will always be focused on offering
needs, looking at quality patient care as a support for Children's issues; Her Royal bespoke services to a unique clientele who
fundamental aspect of their function in Dubai Highness Princess Haya Bint Al Hussein, wife now value and will continue to value tomorrow
and further afield. of His Highness Sheikh Mohamed Bin Rashid their philosophy of 'Caring Is Our Concern'.
Today Dubai is claiming its status as a Al Maktoum Vice President, Prime Minister of
sophisticated vibrant metropolis with the UAE Ruler of Dubai, is sponsoring the Tel: +9714 394 7777
discerning residents from worldwide seeking 'Dental Care for Children with Special Needs www.nicolasandasp.com
Best of Dubai 149

150_151_ Gold Salon_L8:Bab Al Shams 9/3/2008 5:50 PM Page 1
Beauty & Wellness

Extending Beauty
In this day and age of immediate results, nothing says instant glamour
quite like Hair Extensions. One of the fastest growing sectors of the
multi billion dollar beauty business, hair extensions give you the hair
you have always wanted........ in 90 minutes or less!
Julie Powell, Owner of The Gold Salon Group of Companies
Gold Salon will leave you addicted to this amazing process. Want to
instantly create a glamorous new you in your lunch break? Leave
work early and hit the town looking like Catherine Zeta Jones, or Elle
Macpherson. Then Gold Salon is definitely the place to check out.
Detailed free consultations preface your treatment, with treatment
carried out in the privacy of VIP extension suites, featuring plasma
screens, dvd players and music systems. Wireless internet is available
for clients wishing to work, food is ordered in from your favourite
Restaurants, there is even an airport car service for the numerous
International clients flying in from as far afield as India, Pakistan, the
Gulf States and the UK to enjoy this unique level of service.
Gold Salon Group founder, Julie Powell is still very much hands on
in the day to day running at both the Salon level, and the International
Distribution Network she has built spanning most of the Middle East,
Iran and India. Responsible for the education of some 400
extensionists, Julie takes this area of her work very seriously. "The hair
quality is the World's finest, the innovative application techniques
always at the cutting edge of the Industry, and when you combine this
with a complex and proven education system that leaves nothing to
chance, we are able to guarantee that the Great Lengths experience
is consistently the finest in the world".
Based on the success of building the Great Lengths Brand, the
Gold Salon Group has gone on to establish equally prestigious
T he Gold Salon is a World Class Hair Extension facility and Education
Centre, situated in the heart of Dubai, credited with bringing Hair
Extensions to the Middle East in the 1990's. Part of the Gold Salon
agreements with other leading Hair and Beauty based Companies,
launching the World renowned Tanagra Nanokeratin permanent Hair
Group, it is firmly established as the Industry leader in this highly Repair System at the end of 2006, and the phenomenally successful
specialised field. Working exclusively with Great Lengths products, and Biolustre range early in 2007. " By drawing upon our experience in
the new generation of extension technology to offer a safe, durable, Salon Ownership, built over 25 years, we are able to recognise
resilient high tech application that can be brushed, combed, worn up, effective products that will prove a success in this part of the World.
tied back, be blow dried, coloured and even permed. The patented We go after brands that are either unique in their formulations, or at
bond utilises keratin found in your hair to safely create a natural the top of the market. Salon clients in the Middle East are discerning
attachment that looks and reacts exactly like your own hair. and deserve the best."
Chosen by Celebrities the World over, Great Lengths is the Rolls
Royce of Hair Extensions, and the extension makeover process at The Tel: +9714 321 1423
www.goldsalondubai.com
150 Best of Dubai

150_151_ Gold Salon_L8:Bab Al Shams 9/3/2008 5:50 PM Page 2
152_153- N Style_L8:Bab Al Shams 9/8/2008 4:00 PM Page 1
Looking Sharp
Beauty & Wellness
Higher disposable incomes coupled with an inexorable

desire for appeal has resulted in a wellness boom. It's obvious
by the plethora of spas, nail lounges and beauty centres, that this
industries' growth is phenomenal within the Gulf region. By 2015 the
UAE will be estimated amongst the top spa destinations worldwide
offering top facilities for all such services. By cresting the wave of this
trend and breaking the gender barrier too, the sophisticated NStyle
Nail Lounge and brother company Urban Male Lounge (UML) are
participating in this growth, offering their tailor-made experiences to
professional clients who expect better service and better product delivery.
NStyle International - NStyle and UML are becoming the region's market leader in their sector, thanks to the innovative
business acumen and meticulous approach of Lama Bazzari, NStyle Internationals' CEO and founder.
152 Best of Dubai

152_153- N Style_L8:Bab Al Shams 9/8/2008 4:00 PM Page 2
Lama Bazzari is developing a ramified

business model with an ethical element.
Corporate Social Responsibility is a core
ingredient for her recipe of success and
personal fulfilment. "Aimed at directly
supporting the underprivileged through
community driven initiatives NStyle
continues to focus its efforts in backing
worthwhile causes that give back to the
communities it operates from". Clearly,
beauty is more than skin deep with this
tireless entrepreneur with a conscience.
NStyle Nail Lounge - where super fresh meets

uber chic
Offering a multitude of services, from a
simple nail polish and waxing, to indulgent
therapies like massages, the NStyle Nail
Lounge is an invaluable asset for ladies
within Dubai and beyond. Supremely
feminine - a fresh environment is peppered
with girly touches creating an atmosphere
buzzing with local business women and
holidaymakers alike.
Whilst relaxing in a plush armchair,
watching an episode of the latest sitcom via
headset and sipping on green tea, I had
my extremities pampered to death by a posse
of proficient therapists. A personal favourite
included a paraffin wax treatment where my
feet were gently dipped in liquid wax,
bound and gently unfolded to reveal baby
soft heels and toes. Whilst the mandarin honey
sugar scrub and white tea hydrating mask was
administered to my hands and lower arms - With five premier locations in Dubai - the sublime - therapeutic massages, shaving,
truly sumptuous, and deliciously lickable. The another five on the anvil including their flagship hand and foot treatments, facials as well as
final piece de resistance was the French lounge in Dubai Mall - as well as one in reflexology are offered in a spotless and
Manicure and Pedicure. It would take days, Jordan, Kuwait and Bahrain, the NStyle Nail decadently plush environment that's both
however, to sample the entirety of NStyle Nail Lounge is the ideal haven for today's active professional and affordable.
Lounge's extensive menu, as they offer women looking for professionalism, new Targeted to compliment the affluent
everything from nail extensions, their most approaches and affordability. Not just another and socially aware 21st century male
popular service, to pampering spa services nail lounge with standardised service. consumer, this relaxation den is located in
that combine mind and body wellness. To Welcome to a combination that is true to Dubai's DIFC Gates Building. Convenient for a
ensure the highest levels of hygiene its signature philosophy, even after the lunchtime quick-fix or post work sprucing
throughout, all implements are treated in polish is dry. session, it's frequented by both Dubai's 'who's
hospital grade disinfect. (Danielle Rapaport) who' and others keen to incorporate male
From Essie and Soho product ranges, grooming as part of their regular regime.
representing hip brands on the beauty stage, Urban Male Lounge - ultimate in male The indulgence not only makes me look sharp,
stock is ordered from the US, Italy, France and refinement it is a bona fide stress buster as well. Each
the Far East to provide themed therapies According to the International Spa grooming area has been designed with
suited to all types of needs and desires. Top Association, men now make up 29 percent discretion in mind, unlike the female equivalent
brands notwithstanding, staff are attentive, of all spa goers. This figure is set to increase where chit chat flows in an open-plan
professional and discrete, allowing clients to soon as men recognise the significance of setting. Here, a reclining leather lazy-boy
savour the moment. "All of our therapists have looking good as a means to stay on top of the armchair is positioned in front of an individual
years of professional expertise behind them game. Not overlooking trends or market TV, offering sports and movies for guys to
and undergo an intensive orientation and opportunities, NStyle International recently enjoy. The staff is quietly solicitous and as for
training program at NStyle Nail Lounge, but penetrated the male grooming market with the treatments? 'Blissfully relaxing' would be
guidance does not cease there. Educators are the launch of UML - a high-end male the ultimate verdict.
constantly checking and modifying the grooming lounge. (Marlon Weir)
treatments in sync with international trends, A world of practical, tailor made grooming
therefore staff training continues throughout procedures that leave even the most N-Style Lounge - Tel: +971 4 425 0347
their careers", explains Lama Bazzari, Founder uninitiated man begging for more. With a Urban Male Lounge - Tel: +971 4 425 0350
and CEO, NStyle International service menu that ranges from the mundane to www.nstyleintl.com
Best of Dubai 153

154_157- Dessange_L8:Bab Al Shams 9/3/2008 7:53 PM Page 1
Bringing Paris to Dubai

Beauty & Wellness
Dessange (Paris) is synonymous with ineffable style, elegance and

innovation in the competitive and fast moving world of hairdressing
and beauty care. With over 700 salons and institutes in 50 countries,
this globally recognised brand has taken Dubai by storm.
Dessange enjoys a well-documented tradition of world-class service, innovation, hygiene and style that clients have come to expect and which other brands attempt to emulate
154 Best of Dubai

The Dessange brand has become an emblem of prestige in the international world of luxury, with over 1000 salons world-wide.
Today, the brand remains in the rarefied

T he history of Dessange (Paris) brand goes
back to the 1950s, when the then young
hairdressing supremo Jacques Dessange was
echelons of haute hairdressing and beauty
care with 55,000 pampered clients receiving
forging a reputation for himself as a hairdresser the Dessange magic touch daily. Wherever
to the stars. By 1954, Jacques Dessange they may be, they can all expect the same level
launched his first salon in the Champs Elysées. of expertise, attention and consistency from
At a time when the likes of Coco Chanel, some of the world’s most experienced and
Christian Dior and Yves Saint Laurent were talented specialists.
revolutionising haute couture, Jacques
Dessange was establishing his own enduring Dessange in Dubai
trademark - a synergy between elegance and The first Dubai branch of Dessange (Paris)
everyday practicality a’ la chic Parisienne style. has been operating since 2007 at the
Best of Dubai 155

Official coiffure of the Dubai Fashion Week, Dessange showcased the hottest and most innovative styles of the season.
Kempinski Hotel, Mall of the Emirates. Due to glow, and a multi clay treatment to balance being the official coiffure at prestigious
the significant growth of Dessange Salon, skin function. events as the Cannes Film Festival,
customers now book their appointments Other specialised treatments range from Monaco Open, Dubai Film Festival, Roland
in advance.” Hydra Peeling, Morpho Sculpt, Morpho Liss, Garros as well as Dubai Fashion Week.
Sticklers for perfection in terms of Morpho Lift for skin toning and firming, in It is at such public arenas where celebrities
expertise, all Dessange (Paris) staff undergo addition to a plethora of anti ageing systems must look their most glamorous - where
extensive training at one of its several including peeling, re-firming, regeneration, prestige, image and practicality fuse into one
beauty institutes worldwide before they hit the wrinkle fill in and sculpting. As if all this were that only the best will do. For Dessange (Paris)
salon floor. In addition, regular training not suffiecient, clients can also avail of a to have held its position at such recognised
throughout the year keeps them abreast with make up specialist and full range of nail events only serves to demonstrate its
the latest coiffure and skincare trends from services, as well as hair removal. A one stop continuing excellence.
Paris, he explains. As a result Dessange often beauty haven for those who demand supreme With its exclusivity and global reputation
succeeds and invents the new season’s hair quality and service. in mind, Dessange (Paris) is selecting
styling that other salons try to imitate. its next locations in the Middle East
Hairdressing aside, “we also have our Exclusively Dessange strategically. In autumn 2008, a second
own patented beauty machines which Ultimately, it’s the consistency that Dessange Dubai salon will open in the iconic Burj Al Arab
provide specialised treatments for skin care,” (Paris) delivers that maintains its lead, setting it and by the following year, a salon will open in
he continues. “They focus on energy apart from others. Dessange is rigorous about Abu Dhabi. Dessange aims to retain its
reactivated by galvanic flow or clays made out maintaining utmost standards in hygiene, exclusivity by offering its world class service
of precious stones and are designed to technique, customer attention and the creation only at the most discerning and superlative
reenergise and tone the skin.” These include of the latest Parisian coiffure trends. That’s what locations in the UAE.
treatments for the removal of stressed and keeps us ahead in the race.
fatigued skin, deep cleansing, re-oxygenated Recognition of its cutting edge yet Tel: +9714 341 7733 / 341 7676
skin tissue, restoring complexion and skin reliable reputation has resulted in it ww.dessange.com
156 Best of Dubai

With a finger on the fashion pulse, Dessange prides itself in creating hair trends, not following them.
158_159 - M & M_L8:Bab Al Shams 9/3/2008 6:21 PM Page 1
Connecting Luxury
Beauty & Wellness
Launched in 2006, M&M General Trading provides an eclectic mix of

luxury products aimed at the up-market hospitality b2b sector - from
high quality wine cabinets from France, to exquisite German
glassware and private label Italian coffee. Adding to its discerning
portfolio, the company has recently secured the exclusive GCC
agency for the UK's Paul Bryan hair care product brand.
I n the UK, the Paul Bryan brand is synonymous with quality and professional hair results.
"M & M General Trading has built its reputation on sourcing niche markets to supply to
the UAE," explains the company's owner Marco Carstanjen. According to a MENA Report,
the UAE cosmetic and personal care market is valued at over AED1.5 billion, making
excellent business sense for this rapidly expanding import company to tap into the hair care
lucrative sector.
However, with over 3000 dedicated hair salons in the UAE and a plethora of hair care
companies already represented, is there room for another hair care product? "Absolutely,"
argues Carstanjen, "Dubai is currently the fastest growing city in the world, with close to
seven million tourists annually. The opportunities for this brand are endless."
The Paul Bryan range

Paul Bryan himself - creator of the collection - has vast experience in hair care and styling.
With salons in the UK and previously the UAE, the Paul Bryan brand has firm roots in salon
professional hair care. Advocating simplicity and results in its 'Keep it simple' concept, the
current hair care range consists of five products, three for daily use and two for weekly
additional hair pampering.
As Paul Bryan comments, "I wanted to create a hair care range that fits into the busy
regime of real women, that cuts through the confusion of the hair care shelf."
The range has proven to be so popular that the Paul Bryan brand is changing
direction, with a focus now on training, education and designing new products, rather than
salon expansion.
158 Best of Dubai

158_159 - M & M_L8:Bab Al Shams 9/3/2008 6:21 PM Page 2
Marco Carstanjen, General Manager, M & M General Trading
Paul Bryan in the UAE

As the GCC's official distributor, M & M
General Trading is responsible for managing retail
accounts, overseeing local marketing and
promoting the full range of products. As
Carstanjen explains, "The Paul Bryan brand
presents such a great opportunity to expand
our product offering using our proven skills in
service and value to our clients."
The market potential for such a
product in the region is hard to dispute. As
Beauty Vision Middle East states, "the UAE boasts
one of the highest annual GDPs per capita
worldwide, resulting in high levels of disposable
incomes and an increase in demand for luxury
and cosmetic products."
Main outlets for the brand are Dubai
Duty Free, a highly visible and international
outlet, as well as Lifestyle Pharmacy and the
ever-expanding Spinneys supermarket
chain. However, M & M Trading's role is
not purely about importing the brand, it
is also working in partnership with the
company's UK marketing team and
developing tactical point-of-sale delivery
within the region.
Next on the agenda

With Paul Bryan hair care products being the
fastest growing new brand within M & M's
portfolio, what's next for a company that has
quickly established a solid reputation within the
market? With an eye to the future and a
potentially huge market based on upcoming
trends, M & M General Trading needs to keep
ahead of the game.
As Carstanjen predicts, "M & M General
Trading will remain focused on delivering world
class products and services to the GCC market
and continue to seek out opportunities that will
assist our growth and market position. We are
currently looking to network and expand our
brands' reach to other GCC countries."
Tel: + 9716 557 4993 As Paul Bryan comments, "I wanted to create a hair care range that fits into the busy regime of real women, that cuts
through the confusion of the hair care shelf".
www.paulbryanhaircare.com
Best of Dubai 159

160_161 - ETA - 8_L8:Chapter pages.qxd 9/8/2008 4:43 PM Page 1
Chapter 8
ETA STAR GROUP
160_161 - ETA - 8_L8:Chapter pages.qxd 9/3/2008 6:32 PM Page 2
Built on Trust
162-167 ETA@L8:Bab Al Shams 9/3/2008 11:16 PM Page 162
Strength in Diversity
ETA Star Group
The ETA Star Group is a trusted, pre-eminent corporate entity in the Middle East. A
highly diversified, multidimensional organisation, its activities cover 16 broad industry
verticals including from Contracting & Engineering, Trading, Shipping, Manufacturing and
Assembly, Facilities Management & Environmental, Automobiles, Real Estate, Retail,
Services, Travel & Leisure, Healthcare, Aviation, Learning &Education, Insurance,
Hospitality, Oil and Natural Gas. These fields have in turn fostered a host of businesses,
each carving an independent niche under the ETA Star banner.
ETA STAR Property Developers is a part of ETA ASCON conglomerate, which started with a vision to become a major player in the arena of property development.
ETA STAR offers a whole gamut of services connected with property development.
162 Best of Dubai

headway in the field of onstruction,

T he journey of the ETA Star
Group began in the early '70s
with the establishment of a small
fresh ways of adding value
came to the fore. For instance,
construction company called the idea of offering a package of
Ascon, as a joint venture between allied services that included
Dubai's Al Ghurair Group and sanitary installations, air-
Amana Investments Limited of conditioners, elevators, switchgear
Hong Kong. In the initial years, the and other electro-mechanical
company was engaged in the works evolved. This led to the
construction business, supplying formation of the Mechanical &
building materials. Electrical division, a pioneer in its
As the company made field. Over time, the division
expanded. ETA Melco was set up
as a separate escalator and
elevator company. Today, both the
M&E division and ETA Melco are
top players in their respective
fields regionally.
With intelligent diversification
underscoring its vision and ethos,
each division of the ETA Star
Group has had a logical
beginning. A keen sense of
entrepreneurship has pushed the
group to constantly explore new
opportunities. Evolving in tandem
with Dubai's own growth, as the
emirate's requirement for power
increased for example, the group
made a bold foray into power;
covering distribution, installation of
sub-stations, transmission lines
and generation. Furthermore, it
expanded into desalination
projects too.
With respect to trading and
shipping, it can be said that
the seeds of this division were
sown at the outset when ETA was
trading in building materials.
Today, it has grown into a multi-
faceted global enterprise that Khalid Al Ghurair, Director; B.S.Abdur Rahman,Vice Chairman; Syed M. Salahuddin, Managing Director;
Abdullah Ahmad Al Ghurair, Chairman
includes high-end shipping
services and trading in
commodities like cement, agro- The group's commitment to outlets, there are numerous areas
products, minerals, raw materials quality, backed by its infrastructure that the group covers.
and fertilisers as well as and expertise, saw the Here again, the growth has
chemicals. As backward and emergence of the Engineering been logical. The ANTA Travel
forward integration is another Maintenance Co which is making agency, for example, was set up
aspect of the corporate rationale, great strides today. However, when the large-scale movement of
the group owns a fleet of vessels since the need for facilities expatriate workers travellers to
and carriers with ship-broking management in other areas was and from the region, including the
offices that meet the needs of also felt, the group began to offer group's own employees, between
clients worldwide. janitorial and security services, the UAE and their home countries,
With the group engaged in waste management, paper and was identified as a potential area
such a wide range of activities, plastic recycling, land transport, for business.
involving an array of products and automobile workshops, taxis as The philosophy of the ETA Star
commodities, manufacturing well as public transport and Group has always been to identify
seemed a logical step forward. eventually, oil and gas services a captive market and develop it.
Therefore, when the time was as well. The emphasis at every stage has
right, the group got into the Since for them, diversification been on innovation, total quality,
manufacture of power control knows no limits, the group has backward integration and
systems and switchgear, cement, ventured into retail and leisure as contracting. Little wonder
air-conditioners, steel fabrication, well. From casual apparel and then that the group's activities are
air distribution systems, aluminium jewellery, to corporate and travel so varied, making it one of the
cladding and uPVC windows and management services, tomobiles, most eclectic business groups in
doors, among other things. consumer electronics and food the region.
Best of Dubai 163

Major divisions at a glance Shipping & Trading

A ramified global enterprise in itself, this division is the largest
Civil Engineering dealer of dry bulk cargo in the region. With a global network of
The flagship company ASCON has consolidated its position as offices and experienced staff, it successfully meets the changing
one of the most respected construction companies undertaking requirements of a demanding clientele and trades in a wide
prestigious projects in the UAE. With an impressive track record range of commodities from agro products and minerals to raw
for technical and engineering capability, ASCON is recognised materials like cement and fertilisers and chemicals. The division,
for the swift, smooth and integrated execution of turnkey which has a vast fleet of vessels, also boasts of a number of
projects. Other companies coming under the Civil Engineering related businesses including advanced maritime and port
head include: Ascon Road Construction and Ascon services and sale and purchase of ships.
Leisure Division.
Manufacturing & Assembling
Electromechanical Works The main businesses in this category are related to the
The M&E division has been a forerunner in the field of manufacture or assembling of power control systems &
electromechanical contracting in the UAE. It offers a wide range switchgear, steel fabrication, air distribution systems, aluminium
of services such as design, supply and installation of air cladding, uPVC doors and windows, air-conditioners, cement,
conditioning, electrical, sanitary, and plumbing, fire protection, joinery and marble.
ELV & BMS systems etc. With fully computerised design facilities
and advanced skills, M&E has carried out environmental control Facilities Management, Environmental Services, Transport &
for a number of commercial and residential complexes including Automobiles
hotels, shopping malls, banks, cinemas, hospitals, universities, The facilities management and environmental services include
airports, railways, metro stations, IT parks, communications and engineering maintenance, janitorial and security services, waste
industrial projects. Gulf District Cooling and ETA Engineering Pvt management services, paper and plastic recycling. The
Ltd also operate under this division. transport division consists of Zenath General Land Transport, a
CARS workshop and rental service. It also plies CARS Taxis in
Elevator & Escalator Engineering the UAE.
ETA Melco is a name that has become synonymous with
elevators and escalators in the Middle East and beyond. A joint Retail & Leisure
venture between ETA and Mitsubishi Electric Corporation, Japan, This division covers casual apparel (Giordano Fashions), fashion
it has also earned the reputation of being amongst most apparel, jewellery (Al Haseena Jewellery), corporate and leisure
innovative elevator escalator / manufacturers worldwide with the travel management services (ANTA), automobiles (Western Auto,
largest market share in the region. Exim Star Auto Trade), food outlets (Star Retail, Chai Café, Mex
Chic Inn) and consumer electronics (Kitchen House, Fujeta,
Power Projects and Desalination World of Time)
The Power Projects Division (PPD) is an internationally renowned
engineering, procurement & construction (EPC) contractor in the Property Development
field of power and desalination projects. It has the expertise to ETA Star Property Developers offers a whole gamut of services in
undertake, design, procure, co-ordinate, install, test and property development and hospitality. By embarking on a
commission projects in the field of power generation, power programme to develop commercial, residential and hospitality
distribution (including substations, EHV cabling and transmission properties for the benefit of nationals and the expatriate
lines up to 400kw), desalination projects in the Middle East and population, it has launched over five million square feet of
elsewhere. In the energy sector, the group has a growing premium properties located at prestigious freehold areas of
presence in the oil & gas industry represented by Star Petro Dubai and the northern Emirates. It has also undertaken
Energy, the Oil Field Services Division and ETA Star Engineering. overseas developments like in India and Sri Lanka. Along with
The ETA Star Group is a trusted, pre-eminent corporate entity in the

Middle East. A highly diversified, multidimensional organisation, its
activities cover 16 broad industry verticals across numerous areas.
Emirates Towers
A fitting showcase for ETA Star Group which has done the
complete mechanical and electrical work besides the elevator and
escalator works as well for this project in Dubai. ETA M&E and ETA
Melco are not only pioneers in their fields but also the reigning
market leaders with several other prestigious projects to their credit.
In China, the company has acquired a

shipyard and is increasing its capacity. In
India investments in power generation
projects (1,000 MW power plant requiring a
AED 6 billion capital expenditure), as well as
a road project exceeding AED 2.5 billion
is being planned.
Corporate Social Responsibility

"At ETA, we are committed to the protection of the
environment and the communities in which we live in. We
proudly commit to conducting ourselves in a socially
responsible manner and to keeping our business operations
environmentally sound. We follow and adhere to the
environmental rules and regulations. The health and safety of
our customers, our employees, and the communities in which
we operate is the paramount in all we do. Our values are
reflected not only in the quality and the reputation of our
company, but also in our dedication to serving the
communities where we do business. ETA undertakes its
corporate social responsibility through a variety of effective
programs. Since 1973, the company has been serving the
community with its outreach efforts. This has touched the
lives of millions."
Home for the Homeless

ETA STAR supported 'Red Crescent Authority' for 'Home for
the Homeless' programme with AED 2 million. ETA STAR and
its joint venture partners donate one per cent of total sales
during the Holy month of Ramadan to build homes for the
homeless. The cheque value is equivalent to one per cent of
the total sales of ETA STAR and its joint venture partners
Hircon and Star Giga.
Mobile Medicare Units

ETA ASCON STAR GROUP substantially supports Help Age ETA Star Properties, ETA Star Projects also caters to high-end lifestyle projects
India for Mobile Medicare Units in the Ramanathapuram in the hospitality sector.
district. Syed M. Salahuddin, Managing Director, ETA ASCON
STAR GROUP presented a cheque for Rs 2,188,190 to Healthcare
Indrani Rajadurai, Regional Director (south), Help Age India ETA Star Healthcare LLC, launched in 2003, has embarked upon various
towards the running and capital costs for one year for a projects that seek to fill the gaping lacuna in healthcare services in the UAE.
Mobile Medicare Unit at Kilakarai Town, Ramanathapuram They include hospital projects in Dubai at Muraqqabat, Midriff and Dubai
District. ETA ASCON STAR GROUP has signed a MOU with Investment Park and the other emirates. Joint ventures have also been set up
Help Age India to support this newly commissioned unit at with Arabian Healthcare, India's Metropolis and Trivitron for other projects that
cost of Rs 5,053,350 for three years. This includes the cost of include hospitals, clinical laboratories and trade in medical/diagnostic/imaging
the new Mobile Medicare Unit van. Mr. Syed M. Salahuddin equipments.
presented another cheque for Rs 600,000 towards the first
installment of an approved donation of Rs 1,200,000 for Learning & Education
providing free cataract IOL surgeries to 1,000 poor elders in While the group's early initiatives in education were confined to projects in
the Ramanathapuram District. This new Mobile Medicare unit India, meeting the demand for quality education in the UAE by bringing in
will provide free medical treatment for the sick and poor premier Indian institutions like BITS Pilani and MAHE Manipal; have added
elderly people living in ten deserving and needy villages in choice and quality to the tertiary educational sphere of the emirate. In a
and around Kilakarai Town in Ramanathapuram district. This backward integration, the group also set up the SEMS chain of schools
Mobile Medicare Unit is the latest addition to host of 51 catering to the primary and secondary levels.
Mobile Medicare Units of Help Age India which are spread all
over the country. Tel: +9714 271 3333
www.etaascon.com
166 Best of Dubai

162-167 ETA@L8:Bab Al Shams 9/4/2008 12:19 AM Page 167
Built on trust
Celebrating their 35th anniversary last year, Hameed Salahuddin, Director, ETA
Ascon Star Group shares his group's unique strategy for success that over the
decades has evolved into making ETA Ascon Star Group one of the region's
most influential corporations.
e began operations in the early development and other new areas
"W 1970s and celebrated our 35th

anniversary last year. And yes, we
have come a long way since the early days. The
like higher education."
With projects in excess of Dh 5 Billion to date,

success of the ETA Ascon Star Group can be what future plans does ETA have for development
attributed to many factors. To begin with, we have in the UAE?
been fortunate to be in the right place at the right "No doubt our order book is very healthy for the
time. Our growth has coincided with the coming five years. We will certainly aim to
tremendous growth of Dubai over the past three consolidate our lead position in existing fields of
decades. The early entrepreneurship and the far- operations. We will also be expanding
sighted vision of the leadership has not only horizontally, vertically and organically. We will be
ensured that we were pioneers in many fields of laying greater emphasis on manufacturing and
operations but has also helped sustain our lead tapping the immense potential of the oil and gas
position till date. We have also never shied away industry. Of course, we will tap every opportunity
from exploring any opportunity that comes our that comes our way in any field as it is this spirit of
way, with the result that we are one of the most entrepreneurship that has been the hallmark of
diversified business establishments in the region the ETA Ascon Star Group."
today. Our strength lies in this diversity. But above
all, our sustenance power stems from the deep Global trends call for environmental sustainability
value system that we have. ETA Ascon, which in construction and development. Does the ETA
prides itself with a unique culture of humility, has Ascon Group share this view and how can we Hameed Salahuddin, Director, ETA
been built on trust and we enjoy a high degree see this implemented in
also believe in decentralization and empower our
of credibility in the region and beyond. Inshall'ah, your projects?
employees to realize their full potential. We also
this will continue to hold us in good stead as "Green is in and it is more than just a catch-
have centres of training which identify skills and
we expand." phrase today. No matter what innovations we may
impart the necessary training for our employees.
come up with, they will be of little relevance if they
Many welfare measures and incentives have also
Is your group represented elsewhere in the world are not green-compliant. This will be reflected in
been introduced. The result of all this, compared
and if so, what is the rationale behind your global all our activities. As you know, ETA Star Properties
to many has been a very high retention rate within
expansion strategy? set a trend by coming out with Verde, which
ETA. In fact, we have a sizeable percentage of
"We live a Global Village and cannot afford to comprises two towers at the Dubai Maritime City.
employees who have been with us right from the
operate in isolation. But even before globalization Our group company Zenath has also taken the
inception of the group."
became the buzzword that it is today, our group's lead in coming out with many innovative and
activities have been extensive in geographic eco-friendly practices in waste management,
Do you feel the tremendous success of Dubai Inc.
terms. We operate in over 22 countries of the horizontal directional drilling, water treatment,
and its cluster economy model could be mirrored
world today. Our expansion programme has vacuum sewerage systems and so on."
elsewhere in the region as well as in other
assumed a more global nature in recent years.
emerging economies?
Basically, we have gained a lot of expertise from What challenges have you overcome over the
"Certainly. Dubai is not only a melting pot
the GCC and we would like to take this know-how years in building your brand and operating
of diverse cultures but also of diverse economic
globally particularly to regions like India, Sri Lanka successfully in the UAE?
models. It has had the advantage of drawing the
and Bangladesh, besides of course the Middle "Branding of an organization, product or service is
best from the economic models of several
East and North Africa." always a complex issue. There is no one formula
countries. People talk of fast-track development
for the success of a brand. When an organization
and few cities can exemplify this better than
ETA is an icon for construction excellence in the is as vast and diverse as ETA Ascon Star, the task
Dubai which has emerged as a unique case
UAE? Are there other fields of industry that you becomes that much more difficult. Despite these
study, worthy of emulation elsewhere as well."
have excelled in and what new products can we challenges, however, ETA has tremendous brand
expect in the near future? equity and I would not be exaggerating if I said
Does ETA Ascon have a committed policy to
"Construction was our first area of business but that this stems from the deep trust and credibility
corporate social development? If so what specific
the group has diversified vastly. We are now that we enjoy both within and outside the
programmes are these?
present in more than 16 industry verticals today. organization. The end result has been a very
"ETA is a responsible corporate citizen. We have
Among them are contracting, engineering, solid, dependable and enduring image."
always sought to share the benefits of our
trading, shipping, manufacturing and assembly,
success with the less privileged sections of
facilities management, automobiles, real estate, How important is HR development for ETA?
society. We have set up educational institutions,
retail, services, travel and leisure, healthcare, Does your group offer training and growth for
back environmental causes, provide healthcare
aviation, learning and education, insurance and its employees?
support, make regular and generous donations
hospitality. Each of these verticals include a host "As of today, the number of employees within ETA
towards calamity funds and other needy
of businesses, many of which - like ETA M&E, our has crossed 69,000. And yes, HR development is
programmes and promote arts and culture. We
elevators company ETA Melco and our facilities one our prime areas of concern. Over the past
also believe that good citizenship begins at
management company Modern Building three decades, we have evolved a unique model
home. Integrating our 69,000 employees and their
Maintenance - are pioneers and continue of self-reliance when it comes to sourcing and
families into the ETA fold and culture can also be
to enjoy the market leadership today. We training manpower from a base of loyal and
an exercise in social development."
have also made a mark for ourselves in property reliable newcomers which has paid off for us. We
168-169 Banking & Finace@L8:Chapter pages.qxd 9/8/2008 4:03 PM Page 168
Chapter 9
BANKING, FINANCE & SECURITY
168-169 Banking & Finace@L8:Chapter pages.qxd 9/3/2008 11:24 PM Page 169
“It takes courage to stretch boundaries,

to give shape to power, and fulfill potential in every
sphere of existence. This is equally true in the
infinite realms of numbers.”
Muhammad ibn Al-Khwarizmi
Persian mathematician, astronomer and astrologer (780-850 AD)
170-173 Emirates NBD@L8:Bab Al Shams 9/3/2008 11:30 PM Page 170
Pulling Power
Banking, Finance & Security
Since its inception in 1977, Emirates Bank’s distinctive globe shaped brand logo
takes pride of place across its large network of branches spread across the UAE and
abroad. After its Merger with the National Bank of Dubai (NBD), Emirates Bank has
become an Emirates NBD Company. Exhibiting a flair of responding to the changing
needs of its customers with an inventive spectrum of products, this retail and
commercial banking stalwart has consummate appeal. So much so that its current
merger with National Bank of Dubai is setting the stage for the birth of a banking titan
that will emerge as the largest Arab bank in terms of assets.
Their loan portfolio rose 12.6 percent during the first six months of 2008 to AED 187 billion, whilst deposits increased by 13.3 percent to AED 157 billion.
170 Best of Dubai

As the product of the first Setting a precedent

big banking merger in the On a macro level, Dubai’s banking industry has gained hugely
UAE making it the countries' from the region’s economic overall prosperity fuelled by
largest bank by assets,
skyrocketing oil prices and the repatriation of funds to this part
Emirates NBD Chairman
Ahmed Humaid al Tayer has of the world post 9/11. More than a passive beneficiary of this
another ambitious goal. "We all round prosperity however, Emirates Bank (EB) which is an
want it to be the largest Emirates NBD Company has been a catalyst for Dubai’s own
bank in the Middle East." growth, accelerated pace of change and remarkable
With second quarter results innovation, synonymous with the city we know today.
in July 2008 showing a “We moved fast on creating new companies,” explains
growth in profits up 45 per Mr. Sulaiman Hamid Al-Mazroui, General Manager
cent from the same time last Marketing and Corporate Communications - Emirates NBD.
year to AED 1.47 billion, the “We basically took departments from the bank and
bank's muscle to compete
created new companies. This model fitted well with Dubai
with international banks, is
being flexed. moving forward to creating joint-stock companies and
public shareholding companies”. For instance, group
Mr. Sulaiman Hamid Al-Mazroui, General Manager company Union Properties started as the bank’s premises
Marketing and Corporate Communications - Emirates NBD.
department that managed its branches. “In 1993 we
transformed it into a public joint-stock company in which the
government and public started buying shares. Here we
created two things: a public joint-stock company which traded
in the market and that was also allowed by government
decree to sell real estate. This was a nucleus prototype of
what you see now as Emaar, Dubai Holdings or Dubai World”,
he explains.
Adding an entrepreneurial twist to its already proven
banking prowess is what EB excels in: Another initiative that
started inhouse and now has branched out to offer “extreme
value” in the marketplace is the bank’s card services division -
Network. One of the largest in the region, network supplies
credit card services to other banks including collection
services and point of sales.
In addition, mindful of the necessity to promote Emirati
participation in the marketplace, EB’s small business finance
scheme, Al Tomooh, offering interest-free loans to
entrepreneurs, to which it donated AED 50 million represented
“the first time any private local company put aside that much
money to give young nationals free interest finance,” observes
Al-Mazroui. “The bank has also run a similar scheme for
private housing, because Emiratisation must be empowered
at grass roots level”.
By building successful businesses from scratch, EB creates
brand might and downstream opportunities across sectors. EB
effectively represents a microcosm Dubai Inc, sharing its
proactive template for economic growth across sectors.
The management, headed by its Chairman, Ahmed Humaid
al Tayer, is perenially aware of the duty to raise Dubai’s
international profile in tandem with its own shareholder value.
This is why EB - in conjunction with Dubai Government - was
responsible for initiating the Emirates International Forum in
1993. Describing this hallowed business and investment round
table as a ‘mini-Davos’, Al-Mazroui describes how it attracted
global figureheads such as Nelson Mandela and Late Rafik
Hariri to Dubai, an emirate adept at capitalising on celebrities’
prominence in order to further its own flourishing status as a
hub for business, tourism and stability in a geo-politically
sensitive region.
Tying the knot

On the 7th of March 2007, the merger between EB and
the National Bank of Dubai (NBD) was announced. This
consolidation created the largest bank in the GCC in terms
of assets.
By the same measure, Emirates NBD is already in an
enviable position – number one in the UAE, and with a top
ranking amongst corporate financial institutions in the region,
Al-Mazroui points out. And there are strong suggestions that
Best of Dubai 171

there is much to gain for customers, This forces the banking sector to find learning from its experiences in an increasingly
shareholders and employees of both banks solutions to how they can respond to the competitive market,” concludes Al-Mazroui.
which formed the UAE Banking Champion.” mounting infrastructure investment “With fluctuating share markets, it can be
“When you become the largest bank in the requirements – regulatory and qualitative dangerous for banks to depend on new
GCC, you are able to participate in major issues not withstanding. company floatations or initial public offerings
developments in the UAE as well as the Still, like all mergers, the formation of this (IPOs) and declare them as profit. The
region,” he says. “It also enables you to new entity will not be without its challenges. following year you might not have as many
compete with international banks in an open Not least the differing cultures and IPOs and your profit will decline.”
market and strengthening Dubai’s position as a competencies of the two banks. “You need to diversify: to depend more on
financial hub of global standing.” In addition, “re-branding a new company is the core banking activities that generate
Historically, the Emirates Bank Group a long process. It is not just the logo and the substantial revenues; to become more efficient
was a merger of three banks. In 1991 the name, but also the culture and the values of through continuously enhancing your IT
Group also acquired Middle East Bank, which the company – add to this integration of the systems; to train your staff and improve your
in 2005 became Emirates Islamic Bank, staff, the branches, and the services of both customer service. As leaders, Emirates NBD is
offering its customers a range of Shariah- banks. We have achieved considerable committed to adopt the best international
compliant banking services. Together, Emirates milestones, however, we are still in the initial practices in the banking industry taking the
Bank and Emirates Islamic Bank offer what stages of the integration process,” Al-Mazroui financial services sector in the UAE to a higher
Al-Mazroui describes as “total banking says. “We have officially become one entity on level ”, he adds.
solutions to customers.” the 16th of October 2007 and currently, our As for the merger, EB is aware that banking
Emirates NBD, the Banking Group resulting challenge is the integration of both banks. consolidation lags behind the region’s stellar
from the merger of Emirates Bank and NBD The strategic decisions and decisive steps of economic growth and this is why a trend of
has the largest market capitalisation in the both the shareholders and management are more mergers is expected. By being at the
UAE, and is largest in the GCC by assets. The leading the way to the creation of the UAE forefront of this inevitable trend, it can protect
rationale for this consolidation are clear: UAE Banking Champion”. and enhance its own market share and market
banks are still relatively small, there is more intelligence, honing the necessary expertise in
competition from foreign giants as well as more Reaching new heights together order to take on the world.
pressing demand for the creation of financial What are the opportunities and challenges that
institutions capable of servicing the rampant lie ahead for the Dubai banking industry? Tel: + 9714 316 0316
and costly growth of mega project financing. “The UAE banking industry is increasingly www.emiratesbank.ae
Following NBD's merger with Emirates, the bank now has the largest
footprint in the country with 115 branches and 486 ATMs. The marriage
between the two banks complemented their services; Emirates had more
branches, but it did not have a mortgage book until joining with NBD.
174-177 Lombard - i@L8:Bab Al Shams 9/3/2008 11:46 PM Page 174
Trusting Relationships
Amongst the world's top performers across sectors, family run businesses are often the
unsung heroes that are at the backbone of diverse economies. Swiss Private Bankers
Lombard Odier Darier Hentsch & Cie, a 212-year-old family run private bank that serves this
niche, has been advising a select clientele in the Middle East for five decades. By establishing
a representative office in Dubai, a new chapter begins.
Having served the region with its suite of unique private banking services and solutions over the past 50 years, setting up a representative office in Dubai is a
natural progression for Lombard Odier Darier Hentsch.
174 Best of Dubai

Lombard Odier Darier Hentsch & Cie Corporate Headquarters in Geneva, Switzerland
Christophe Hentsch, Managing Partner and Head of Middle East, and H H Sheikh
Nahyan bin Mubarak Al Nahyan, Minister of Higher Education and Scientific
Research, Chancellor of the Higher Colleges of Technology, after having signed a
Memorandum of Understanding to develop future generations of Private Bankers
among talented Emiratis
A ccording to the Family Enterprise Institute, family business

firms make up two-thirds of total businesses around the globe.
It is also a fact that most family businesses do not survive the third
generation of ownership: according to John L. Ward, one of the
world's leading authorities on family business governance,
12% of such businesses will still be viable into the third
generation, with 3% of all family businesses operating at the
fourth generation and beyond.
As a family business with over two centuries of experience,
Lombard Odier Darier Hentsch understands and shares the
values that guide all family-owned business entrepreneurs with a
wish to pass their companies down future generations: individual
commitment, high ethical standards, long-term vision, sense of
responsibility and excellence.
These values have shaped and built Lombard Odier Darier
Hentsch's long-term client relationships that are founded on trust
and discretion. Its eight Managing Partners, who currently
represent the seventh generation of Private Bankers running the
Firm, are as much involved in the bank's business strategy and
management as in serving its clients.
As an independent Firm, Lombard Odier Darier Hentsch takes
pride in its freedom to judge, in the best interests of its clients.
"Our independence has been a key assurance to many of our
Best of Dubai 175

Emirati students underwent customised

six-week training program at Lombard
Odier Darier Hentsch's Headquarters in
Geneva, Switzerland
176 Best of Dubai

superior returns and the Private Banker believes that the best
way to do this is by considering a broad range of factors
(economic, environmental, social, governance and ethical). This
philosophy had culminated in a landmark exclusive partnership
with Generation Investment Management (Generation), a Firm
co-founded by former Vice President of the United States, Al
Gore; and former CEO of Goldman Sachs Asset management,
David Blood; to promote sustainable investing as a mainstream
investment alternative aiming to deliver superior investment
returns over the long-term.
With Lombard Odier Darier Hentsch being the privileged
partner for the distribution of Generation's products, Middle
Eastern investors can enjoy access to exclusive expertise in the
field of sustainable investing, one of the most important
long-term trends.
While Lombard Odier Darier Hentsch operates out of a single
representative office in the United Arab Emirates, it remains
mindful of its social responsibilities. The Firm has committed to
promote both excellence and the exchange of knowledge and
experience among future generations of Emiratis. Having signed
a Memorandum of Understanding with the Higher Colleges of
Technology (HCT) to further develop promising Emiratis in the
field of banking and financial services, the Firm has offered fully
sponsored work placement opportunities to the university's
students with its bank in Geneva.
In 2007, a pioneer batch of Emiratis students completed a
comprehensive curriculum that covered all aspects of private
From left to right: Pasha Bakhtiar, Stèphane Oberer, Sasan Arbabha, banking, including but not limited to private asset management,
Pradeep Chandra, Chanelle Woodham, Benson Loyola equity research, hedge funds selection and investment strategy.
For Lombard Odier Darier Hentsch, this inaugural success
marks the beginning of an ongoing long-term program to groom
private and family business owners," said Christophe Hentsch, Managing a new generation of Private Bankers from the Middle East. At
Partner and Head of the Middle East. "They have full confidence in our the same time, the presence of Emirati students at the bank's
ability to offer them what is close to their hearts. And that is, to grow the headquarters also offered its European graduates valuable
assets entrusted upon the bank, and to help pass them down to future insights to Middle Eastern cultures and values. The success of
generations." the first exchange program has led Lombard Odier Darier
Having served the region with its suite of unique private banking Hentsch to open its two-year Graduate Trainee program to the
services and solutions over the past 50 years, setting up a representative Middle Eastern students who have completed an internship with
office in Dubai is a natural progression for Lombard Odier Darier the Firm. These graduates' success in securing a position will
Hentsch. In addition to building and deepening existing relationships, the be determined by the usual internal recruitment process that the
Firm is now able to offer its highly personalized private banking service Firm applies to all applicants.
to private individuals and families, corporate institutions and financial With portfolio managers who are experienced and reputed
intermediaries. In addition, clients will have ready access to the Firm's full for their high regard for client confidentiality, the team in Dubai
range of services in financial and succession planning, legal and tax has set its sights on bringing solid financial advice with long
advice, occupational pensions, philanthropy advice and the term perspective, preservation and growth as the ultimate
establishment and administration of foundations. goal; to its pool of existing and prospective clients in the Middle
Furthermore, with Lombard Odier Darier Hentsch's commitment to East. With a team that offers nine different languages to cater
sustainable development and socially responsible investment since the to a multi-ethnic environment that is a characteristic of the
early 19th century - when Alexandre Lombard's reflections on the New region, Lombard Odier Darier Hentsch certainly appreciates
World were guided principally by his discrimination among states which that each person's life story is different, and each client is a
prospered without the institution of slavery, and those whose attachment privilege to serve.
to slavery produced suffering - clients can be assured of engaging with a
Firm that has an environmental and social sensitivity in its DNA. Tel: +9714 509 0111
Up till today, Lombard Odier Darier Hentsch's first priority is to deliver www.lodh.com
Best of Dubai 177

178-179 Dubai First@L8:Bab Al Shams 9/4/2008 1:34 AM Page 178

Desert Diamonds
According to market research, retail loans in the UAE are
currently valued at around 16 per cent of the GDP, while countries
such as Kuwait and Bahrain stand at 25 per cent. Compared to
the US at 105 per cent of GDP, the retail credit market in the
GCC is ripe for the plucking.
E nter Dubai First - the first consumer finance company from Dubai Group. Established in April 2007
Dubai First's vision is to be a market leader in consumer
finance in the region. The strategy of the organisation is
to extablish a centre of multi functional excellence in the
and part of diversified conglomerate, Dubai Holding, the company has already put its own unique
UAE and leverage this to enter new markets. slant on the credit cards developed to date. It has recently entered the personal loan market, and is
planning to diversify into additional business lines soon.
Ravi Bhardwaj, country head, Dubai First UAE, highlights the fundamental differences between a
consumer finance company and a bank. "Unlike a bank, we do not accept retail customer deposits,"
he explains. "Hence our main focus is on our core business - retail finance. In this way we can offer
innovative products and services to the market, each unique within itself."
A list of firsts
For those with the means, such a product is the 'Royale' MasterCard - the first of its kind worldwide,
issued by invitation only. With a certified diamond embedded in the centre and no preset spending
limits, only nine of these hand crafted cards are made per day. Perks afforded to cardholders include
preferential access to Burj Al Arab and yacht charter deals both in Dubai and around the world, as
well as a slew of value added services designed to delight the high net worth consumer. "The
response to 'Royale' has been very positive," observes Bhardwaj. "Since its launch in November 2007,
we have had numerous requests from customers both within the UAE and overseas."
Another product, the Dubai First MasterCard, credits cardholders up to four per cent of the cash
value of purchased goods - the highest cash-back in the region, claims the firm. This is supported by
'tap and go' PayPass technology where payment for goods are made by a simple tap of a card at
checkout - ideal for speedy transactions at quick-service restaurants, pharmacies or cinemas.
Indeed, consumer convenience appears to have become something of a trademark for the
company. "Our tagline: 'You're always first', reflects our endeavour to understand our customers'
unexpressed needs and tailor our offerings likewise," states Bhardwaj. "We have recently partnered
178 Best of Dubai

178-179 Dubai First@L8:Bab Al Shams 9/4/2008 1:34 AM Page 179
Ibrahim Al Ansari, CEO, Dubai First
with several leading regional and international organisations

to provide convenience and value to customers, who now Dubai First Launches 'Little Steps for Safety' Campaign
have access to more than 300 payment points to pay their Dubai First has spearheaded a CSR project to raise awareness on traffic safety
card bills." These include money exchange firms Al Ansari, for children, coming as part of an initiative to make a tangible commitment to
UAE Exchange, Al Fardan, Al Rostamani, Redha Al Ansari, corporate social responsibility (CSR) in an encouraging example of private-public
Al Ghurair and Wall Street Exchange, EPPCO/ENOC petrol partnership for a social cause calling for immediate action that also marks the
stations, as well as Emirates NBD Cash Deposit Machines. successful completion of its first year in operation. Implemented in cooperation
Recently, Dubai First has launched the first-of-its-kind with the Roads and Transport Authority (RTA), Knowledge and Human
Business Credit Card aimed at the region's burgeoning Development Authority (KHDA), and the Emirates Driving Institute (EDI), the 'Little
small and medium enterprises (SME). The Business Credit Steps for Safety' campaign aims to promote road safety for children in the UAE.
Card offers complete financial flexibility on three critical The first full-fledged road safety campaign to be launched by a financial
fronts: a flexible interest rate mechanism that offers the services company in the UAE, the campaign is aimed at children between 6-12
potential of the lowest interest rates in the industry -as low years and will be implemented in two phases: in the first phase, a public
as 1.33% per month; a flexible rewards program that lets awareness campaign was rolled out from mid April - May through the print media.
customers redeem their points for cash, business services Apart from underscoring the growing number of fatalities and debilitating injuries
or leisure; as well as flexible spending power with the to children caused by traffic accidents in the UAE, the pilot phase has called for
possibility of using the card at merchants where cards are concerted action from government agencies, law enforcement personnel,
not accepted - through its dial a draft facility. schools, parents and motorists.
In addition to card products, Dubai First has also Ibrahim Al Ansari, CEO, Dubai First, said: "As we celebrated our company's
ventured into the personal loan segment, offering hassle- first anniversary, it only seemed appropriate to reaffirm the commitment that
free financing solutions. Described by the company as the we made at our launch - to always keep our customers first. This CSR
quickest personal loan service in the market, 'Quick Cash' programme goes a step further and includes our customers' most valuable
also offers customers insurance protection in case of death, assets - our children."
permanent total disablement, and loss of employment. "Dubai First is conscious that children and the youth are our first and foremost
stakeholders for a sustainable future. Since road safety is one of the key issues
Surging Ahead that impact our children, we aim to tackle the root cause of the problem, and
Certainly to date, Dubai First's achievements are much to reach out to the support of the RTA and KHDA to initiate strict enforcement of
be proud of. "In less than one year we have managed to rules and raise awareness. I believe this is a perfect example of private-public
establish brand recognition, a solid card member base, and partnership for a social cause that calls for immediate action," he concludes.
diversified from our initial card products," enthuses According to recent reports by UAE government authorities, 119 pedestrians
Bhardwaj. "Our aim is to always keep the name of Dubai were killed on the roads in 2007, 47 percent of whom were children. The World
and the UAE first in the mind of our customers, and to Health Organization's Global Status Report 2007 states that more than 1,000
remain at the vanguard of innovation in the field of children and young adults under the age of 25 years are killed in road traffic
consumer finance." crashes every day.
As for further growth, "Dubai First aims to become The first phase of the campaign involved the mass distribution of Dubai First
a market leader in consumer finance in the region," 'Little Steps for Safety' edutainment material in schools, containing information on
concludes Bhardwaj. "As part of our long-term future the use of seat belts, 'Stop, Look, Listen and Think' rule, and other safety tips, as
plans, we are looking to expand into the other business well as safety workshops during school summer camps organized by the KHDA.
lines such as wealth management. Consumers in the The second phase will be launched at the onset of the academic year in
UAE can look forward to many more firsts in the months September. In association with RTA, KHDA and other associated bodies, Dubai
and years to come." First will organise a series of programs including workshops and lectures to
educate teachers, parents, bus drivers and children on safety measures in and
Tel: +9714 506 8888 around schools, as well as on the road.
www.dubaifirst.com
Best of Dubai 179

180-181 Barclays@L8:Bab Al Shams 9/4/2008 1:38 AM Page 180

Creating wealth in the region
A recent study by Barclays Wealth and the Economist Intelligence Unit
(EIU) entitled "Evolving Fortunes" predicts a significant global wealth
boom over the next 10 years. Contributing factors include globalisation,
technological and demographic change. The closing gap between
developed and developing markets, suggests the report, will make the
terms 'G7' and 'emerging' redundant in just 10 years' time.
Barclays Wealth serves high net worth, affluent and intermediary clients providing international private banking,
investment management and wealth advisory.
180 Best of Dubai

180-181 Barclays@L8:Bab Al Shams 9/4/2008 1:38 AM Page 181
“Much of the GCC's current liquidity can

be attributed to demand for commodities,
which is currently being driven in large part
by resource-hungry Asian countries”
Soha Nashaat, Managing Director of
Barclays Wealth - MENA
investment in human and capital resources. explains the rationale behind this emerging
N ot least in this growth are the oil-rich,
high-liquidity Gulf countries. Some
estimates expect an increase in high net
A specialist team was established in the
region to implement strategy and to offer
trend. "While the region is in the process of
developing capital markets, many businesses
worth individuals (those with assets of US$1 expert advice to clients, hence complementing still tend to be family-focused," she offers. "The
million or more available for investment) of 15.3 the company's already extensive issue of succession planning becomes
per cent per annum from 2007 to 2012. global operations. more complicated through generations. It is
This is against a global average of 7.7 per "At Barclays, we believe that the crucial therefore, that the family members work
cent per annum, and the highest of all relationship-based, advice-driven model is the closely with their advisors at an early stage to
emerging markets.* future in the wealth business, as far as identify their values and aspirations such that
"Much of the GCC's current liquidity can servicing customers, and irrespective of their these become the cornerstone of a well-
be attributed to demand for commodities, level of assets," asserts Ms. Nashaat. "People planned strategy.
which is currently being driven in large part always require personalized advice to help
by resource-hungry Asian countries," them manage their wealth. Our role is to take Expanding markets
comments Soha Nashaat, Managing Director the time to truly understand our clients' The Middle East will continue to be a region of
of Barclays Wealth in the Middle East and financial situation and personal backgrounds - strategic importance and future growth for
North Africa (MENA). where the clients have come from and where Barclays Wealth. Currently Barclays Wealth
The policy of many GCC governments to they are going." operates from offices in Dubai, Abu Dhabi, and
diversify their economies beyond In this regard, Barclays Wealth has Doha-Qatar.
hydrocarbons has driven further wealth developed a proprietary approach to In addition to the above locations, clients
creation within the region. EIU estimates put building client portfolios which encompasses in the region benefit from Barclays Wealth's
foreign direct investment at US$44 billion in a holistic end-to-end process of risk presence in other international financial
2006. It is expected that this will increase to profiling, planning, and advisory services centres such as London, Geneva, Singapore
US$100 billion by 2011. before making any recommendation. and Monaco.
Considerations might include reducing a The company's continuing investments
Barclays Wealth client's vulnerability to volatile markets, only reinforce the global wealth boom we will
Perhaps no surprise then that, according to spreading investment risk through asset see in the coming years and the sheer
Ms. Nashaat, private banking is the fastest diversification techniques, or offering scale of the opportunities that Barclays Wealth
growing segment of financial services, hence flexible investment strategies based on will be presented with over the next decade
the need for Barclays Wealth's bespoke individual needs. and beyond.
innovative and cutting edge financial solutions. One fast growing area for Barclays Wealth
Barclays Wealth is highly committed to the is succession planning for family-owned Tel: +9714 365 2900
region as manifested in the impressive business within the region. Ms. Nashaat www.barclayswealth.com
*Source: Capgemini 2008 World Wealth Report
Best of Dubai 181

182-185 Noor Bank@L8:Bab Al Shams 9/8/2008 4:40 PM Page 182

Ethical Alternatives
Islamic banking is here to stay as it makes its burgeoning prescence felt in global finance
echelons. With the sector growing at an estimated 10 per cent per annum, today there are over
300 Islamic finance houses in more than 40 countries worldwide.
182 Best of Dubai

Islamic banking refers to a system of

banking or banking activity that is
consistent with Islamic law ‘Sharia’
principles and guided by Islamic
economics. In particular, Islamic law
prohibits usury, the collection and payment
of interest, also commonly called ‘riba’ in
Islamic discourse. In addition, Islamic law
prohibits investing in businesses that are
considered unlawful, or ‘haraam’, such as
businesses that sell alcohol or pork, or
businesses that produce media such as
gossip columns or pornography, which are
contrary to Islamic values. In the late 20th
century, post 9/11, a number of Islamic
banks have been created, to cater to this
particular banking market which is gaining
ground worldwide.
A recent report by financial research

firm, Moody’s Investors Service,
values the Islamic finance industry
worldwide at around US$700 billion. This
figure is expected to increase as more
funds, investors and financial institutions
turn towards Islamic finance to grow the
value of their portfolios and stay within
the remit of an ethical business model –
Shari’ah style.
Noor Islamic Bank Wins "Best New Islamic Bank" Award Dubai: 16 April, 2008 - Noor Islamic Bank PJSC won the
One reason for the sector’s expanding
"Best New Islamic Bank" Award at the International Islamic Finance Forum, taking place in Dubai this week.
popularity, is its moral basis rooted in The award was presented to Hussain Al Qemzi, Group CEO of Noor Islamic Bank.
compliance with the tenets of Sharia
Law, as Islamic finance prohibits usury with escalating inflation, as GCC currencies attract global talent. A fitting move for an
for instance, which is the collection and remain pegged to a weak dollar. What institution with the long-term ambition to be the
payment of interest upon which standard implications does this have to the UAE world’s leading global Islamic Bank.
western banking methods are based. dirham peg and to the health of the UAE “In global markets you have established
Neither does it invest in businesses that banking industry? conventional banks that offer Islamic products,
are considered ‘haraam’, meaning “We are not harmed by the credit crunch as and you have local Islamic banks. Noor Islamic
contrary to Islamic law. the banking sector in both the UAE and wider Bank is the first global Islamic bank,” maintains
Such principles also offer advantages GCC has proved to be stable and steady, Al Qemzi. “At present we are operating from
over conventional banking systems, which is an incentive to us at this stage,” Al eight locations across the UAE. During the
observes Hussain Al Qemzi, Group Qemzi explains. “It is only up to Central Bank to next five years, we not only intend to increase
CEO, Noor Islamic Bank, a seasoned decide on the dirham status. As for Noor Islamic our geographical scope across the Middle
banker with over 26 years of experience Bank, we are a UAE bank and our holdings are East, but also plan to operate in Europe and
. “One of the main reasons for the in UAE dirham.” the Far East.”
popularity of Islamic banking is that it
provides a relatively low-risk investment Noor Islamic Bank Looking to the future
option for both consumers and corporate Noor Islamic Bank was launched in December Despite suggestions otherwise, the UAE banking
customers,” he feels. “Investors have 2006. But it wasn’t until January 2008 that it sector still offers room for growth, believes Al
strong faith in Islamic alternatives, which opened its doors for business. “The 12 Qemzi. “Some analysts say that the sector is over-
have proven to be credible, steady and months after the launch were not only spent banked, but I think that that opportunities still exist
socially responsible – both regionally formulating our strategic vision,” explains Al for institutions that want to be innovative,” he
and globally. As a result, more Qemzi, “but also our products, services, offers. “At the same time, the UAE government is
conventional banks are entering the processes, value proposition and human talent. keen to see consolidation within the industry, in
Islamic finance arena by introducing “At the time of launch, we had around 350 order for local banks to complete evenly with
Shari’ah compliant products employees from different nationalities and larger international financial institutions. The
and services. regions. This number is now growing as we recent merger between Emirates Bank and
“Also, while the conventional banking build our talent pool to address the needs of National Bank of Dubai is a case in point, as it
system is currently in turmoil due to the our customers.” has created one of the largest financial institutions
credit crunch, Islamic finance continues Services include the entire spectrum of both in the region.
to perform strongly as it does not rely on consumer and corporate banking. The Bank “For ourselves, we are looking forward to
leveraged debt”, he explains. also has a dedicated team that caters for small- growing our business. At Noor Islamic Bank, our
Nevertheless, some analysts believe to-medium sized businesses - a fast growing focus is to go beyond preconceived conceptions
that local banks remain vulnerable to a sector as free zone opportunities increase within of what Islamic banks are currently, to defining
fall in UAE property prices, estimated as the region. what an Islamic bank can be.”
the world’s second most expensive after The Bank also recently hosted a delegation of
London. Furthermore, leveraged or 23 MBA students from top US business schools Tel: +9714 426 8888
otherwise, debt in the GCC is on the rise as part of its ‘community outreach programme’ to www.noorbank.com
Best of Dubai 183

Islamic Banking Glossary

Ijara Mudarib
Ijara is a form of leasing. It involves a contract where the bank buys and In a Mudaraba contract, the expert who manages the investment is
then leases an item – perhaps a consumer durable, for example – to a known as a Mudarib.
customer for a specified rental over a specific period. The duration of
the lease, as well as the basis for rental, are set and agreed in advance.
Islamic Bank of Britain retains ownership of the item throughout the Murabaha
arrangement and takes back the item at the end. Murabaha is a contract for purchase and resale and allows the
customer to make purchases without having to take out a loan and pay
interest. Islamic Bank of Britain purchases the goods for the customer,
Ijara-wa-iktana and re-sells them to the customer on a deferred basis, adding an
Ijara-wa-iktana is similar to Ijara, except that included in the contract is a agreed profit margin. The customer then pays the sale price for the
promise from the customer to buy the equipment goods over instalments, effectively obtaining credit without paying
at the end of the lease period, at a pre-agreed price. Rentals interest.
paid during the period of the lease constitute part of the
purchase price. Often, as a result, the final sale will be for a
token sum. Musharaka
Musharaka means partnership. It involves you placing your capital with
another person and both sharing the risk and reward. The difference
Ijara with diminishing Musharaka between Musharaka arrangements and normal banking is that you can
The principle of Ijara with diminishing Musharaka can be set any kind of profit sharing ratio, but losses must be proportionate to
used for home-buying services. Diminishing Musharaka the amount invested.
means that we reduce our equity in an asset with any additional capital
payment you make, over and above your rental
payments. Your ownership in the asset increases and ours decreases Qard
by a similar amount each time you make an A Qard is a loan, free of profit. We use this arrangement for our Current
additional capital payment. Ultimately, we transfer ownership Accounts. In essence, it means that your Current Account is a loan to
of the asset entirely over to you. the bank, which is used by the bank for investment and other purposes.
Obviously it has to be paid back to you, in full, on demand.
Mudaraba
Mudaraba refers to an investment on your behalf by a more skilled Riba
person. It takes the form of a contract between two parties, one who Riba means interest, which is prohibited in Islamic law. Any risk-free or
provides the funds and the other who provides the expertise and who guaranteed interest on a loan is considered to be usury.
agree to the division of any profits made in advance. In other words,
Islamic Bank of Britain would make Sharia’a compliant investments and
share the profits with the customer, in effect charging for the time and
effort. If no profit is made, the loss is borne by the customer and Islamic
Bank of Britain takes no fee.
184 Best of Dubai

182-185 Noor Bank@L8:Bab Al Shams 9/4/2008 1:50 AM Page 185
In global markets you have established conventional banks that offer Islamic products, and you
have local Islamic banks. Noor Islamic Bank is the first global Islamic bank.
186-187 Tameel@L8:Bab Al Shams 9/8/2008 5:56 PM Page 186
Realty finance supreme

With the Middle East property market growing at an exponential rate

and demand for real estate finance increasing, innovation will remain
key to those companies that wish to differentiate themselves in an
increasingly competitive environment.
With a net profit of AED 387.3 million for first half of 2008, up 259 per cent, Tamweel ensures
- Strongest quarterly performance in its history
- Income from Islamic financing and investing assets increases 151 per cent to AED 350.28 million compared to first half of 2007
- Islamic financing and investing assets increased by 68 per cent to AED 8.74 billion compared to year end 2007
186 Best of Dubai

186-187 Tameel@L8:Bab Al Shams 9/4/2008 2:13 AM Page 187
Wasim Saifi, CEO, Tamweel Sheikh Khaled Bin Zayed Bin Saqer Al Nehayan, Chairman of Tamweel, receiving the award for
''Best Islamic Home Finance Product'' by Banker Middle East.
from the Dubai Land Department, and to be appointed

S uch a company is Tamweel, for which the spirit of
innovation extends through product, service and
process. Earlier this year, Tamweel reinforced its
as an 'Escrow' trust account Agent by the Real Estate
Regulatory Authority. Escrow legislation aims to curb
leadership position as the most unique and innovative real estate malpractice and protect the interests of both
real estate finance provider in the region by launching property developers and buyers.
the groundbreaking 48-hour finance approval service, a Tamweel certainly appears to have the public's
superlative product which provides customers with a vote. In July 2006, when it converted to a public joint
full end to end process to purchase their dream home stock company, demand for its shares were
in less than 48-hours, setting a new benchmark in the oversubscribed 485 times. December 2007 saw
regional home finance industry. Also in 2008, Tamweel another milestone when Tamweel's USD 300 million
introduced ''Irad'' - Buy-to-let programme, a unique exchangeable Sukuk issue was also oversubscribed
Sharia compliant investment product that offers within hours of its launch.
finance up to 75% of the property's market value and A significant initiative by Tamweel was the USD 210
enables customers to benefit from their current and Million asset-backed securitisation issue, the world's
future rental income. first Sharia compliant residential mortgage-backed
Tamweel's product innovation and quick response to securitization transaction. The Class A category notes
market needs was recognised by Banker Middle East, recorded an excellent rating of Aa2 by Moody's and AA
a leading banking and financial institution publication, by Fitch, and Tamweel received the 'Islamic Finance
when Tamweel won the award for ''Best Islamic Home Deal of the year' award from Euromoney, and
Finance Product'', beating top regional and 'Structured Finance Deal of the year' award from
international banking institutions operating in the Middle Islamic Finance News.
East, Turkey and India. Tamweel has also achieved the ''The exceptional support for securitised debt
highest corporate ratings for a non-banking financial reflects the confidence of the market in a new asset
institution in the region, as in less than four years of class evolving in the UAE, and proves that a well
operation, Tamweel received ratings of A/F1 by Fitch structured instrument backed by quality assets can
and A3/P2 by Moody's and the highest sukuk (RMBS) attract a wide pool of investors, both regionally and
ratings of AA by Fitch and Aa2 by Moody's. internationally'' Said Saifi.
"We continuously strive to elevate our service
standards," explains Tamweel CEO, Wasim Saifi. "Our Pioneering new markets
business processes are designed to ensure consistent Looking into the future, Saifi believes that Tamweel has
and speedy delivery while also maintaining careful risk managed to fulfill a large part of its vision of becoming
assessment. To this end, we employ and retain the best the most admired leader in the financial services
talent to push the boundaries of both product and industry regionally by employing a clearly focused
service innovation, while ensuring complete strategy that includes:
compliance to international standards and keeping - Securing Home Base
abreast with emerging industry developments''. - Product and Service Differentiation
The company now has a strong network of over 300 - Regional Expansion
strategic partners in the region and has financed
property worth more than AED 9 billion realising the "Tamweel now has branches in Dubai, Sharjah and
dream of homeownership for hundreds of families. Abu Dhabi and has some impressive plans for further
expansion in the region," says Saifi. "This has already
Strength to strength started with the establishment of our presence in Saudi
The company's achievements, since starting out in Arabia and Egypt - two of the largest and most
2004 as a joint venture between Istithmar and Dubai lucrative markets in the region." To sustain this
Islamic Bank, are hard to dispute. Today, with a 34 per tremendous growth, Tamweel's workforce has more
cent share of the market, Tamweel is the largest than doubled in one year.
provider of real estate finance in the UAE.
Tamweel was also the first real estate finance Tel: 800-TAMWEEL
provider to receive a property ownership certificate www.tamweel.ae
Best of Dubai 187

188_189_ G4S_NEW_L8:Bab Al Shams 9/6/2008 4:09 PM Page 1
Total Security
Corporate Profile
G4S is the largest and fastest growing security firm in the UAE. Since
1994, the company has been providing its services to the UAE
government, embassies, banks and over 750 companies across the
Emirates. On a global scale, the company operates in over 110 countries,
employs more than 530,000 people and is the largest employer quoted
on the London Stock Exchange.
"We continually invest time in

listening to our customers needs
and in developing our staff
through continuous training and
development. All aspects of
recruitment, selection, training,
deployment and supervision of our
staff are managed using years of
collective expertise to ensure high
standards of service and
customer satisfaction."
Rory Mallon, Regional Managing Director, Inner Gulf
Services include manned security, cash management – including secure storage, teller management, ATM replenishment and secure escorts. Full range of security systems including IT security solutions.
Facility manpower- including a range of office administrative staff, maintenance technicians, chauffeurs, housekeeping and promotional staff. G4S offers total integrated security solutions in the UAE
188 Best of Dubai

188_189_ G4S_NEW_L8:Bab Al Shams 9/6/2008 4:10 PM Page 2
I n the UAE, with around 8,000 staff, offices in Abu Dhabi, Dubai, Sharjah, Al
Ain, Ras Al Khaimah and Fujairah, G4S is uniquely placed to provide high
level security services to customers throughout the Emirates. The company is
also a member of Ligue Internationale des Societes de Surveillance, which
represents the world's leading security organisations. "G4S is a well
established brand name in the UAE," says Rory Mallon, Regional Managing
Director, Inner Gulf. "Our business has experienced rapid growth and
development alongside the growth of the city."
In terms of its services, the company provides the full spectrum of security
needs. "We recognise that our reputation and continued growth is dependant
upon maintaining our principles of helpfulness, honesty and integrity," says
Mallon. "For this reason we continually invest time in listening to our
customers needs and in developing our staff through continuous training and
development. All aspects of recruitment, selection, training, deployment and
supervision of our staff are managed using years of collective expertise to
ensure high standards of service and customer satisfaction."
Services include manned security, cash management - including secure
storage, teller management, ATM replenishment, secure escorts and
the provision of facility manpower - including a wide range of office
administrative staff, maintenance technicians, chauffeurs, housekeeping or
promotional staff.
"G4S Facility Services was formed as a result of requests from our existing
clients, building on our proven track record of utilising skilled, professional
and trustworthy individuals in our existing services," explains Mallon. "This
service has proved to be a highly effective management strategy for our
customers, helping them reduce costs and overheads, which has led to the
continuing expansion of this division. All personnel are individually selected
and trained in view of our customer's specific profile requirements and our
own standards."
Other services include the installation and monitoring of security
systems such as intruder alarms, access control, airport and defence
systems, CCTV systems and fire systems. Consulting services include threat
As the fastest growing security firm in the UAE with an impressive range of diverse customers G4S assessment, risk and fraud management, operational and contingency
upholds the highest standard of security benchmarking making the environment a safer place for all planning, as well as security, fire and safety training. "We base our security
system design on the understanding that it is first necessary to know what is
to be protected and why, before a valid security system design is possible,"
says Mallon. "It is our policy to involve the customer in every phase of system
design, thus ensuring that they are familiar with the rationale behind
equipment that is utilised."
In terms of information and communications technology, G4S develops
customised software for aspects such as cyber security, access control, audit
implementation and network security. It also offers systems integration
applications such as satellite communication systems, broadband access
solutions, video conferencing and data collaboration systems.
"The range of IT security is vast: from unbreakable codes to secure
software; from malicious attacks and web viruses to protected cabling,
networking, telephone and multimedia communications," states Mallon.
"Our expertise covers research, design, programming, installation,
maintenance, monitoring and feedback of high quality networking solutions.
When facing complex decisions with multiple possibilities and potential
threats, you need a clear picture of what is necessary, achievable, sound
advice and practical cost-effective solutions. Our experts can give you the
information you need, and then install, update and maintain all the
components you require, making your IT system an unbreakable link in the
chain of security."
Clearly, the growing demand for both a varied and sophisticated range
of security solutions goes hand in hand with the phenomenal growth within
the region, and the new demands businesses face everyday. As Mallon
concludes, "In recent years, the UAE security industry has evolved with the
increased use of technology, considerable labour demand, and most
importantly with the changing requirements of customers. We are proud to be
part of Dubai's continuing success and we are honoured to be the trusted
security solutions company to a wide range of companies, embassies,
government institutions and multinationals."
Tel: +9712 449 1510

www.g4s.com
Best of Dubai 189

190-191 Construction, Architecture & Real Estate@L8:Chapter pages.qxd 9/4/2008 2:34 AM Page 190
Chapter 10
CONSTRUCTION, ARCHITECTURE & REAL ESTATE
Q Sami Tower Wings of Arabia Tower Dubai Star Tower

190-191 Construction, Architecture & Real Estate@L8:Chapter pages.qxd 9/4/2008 2:34 AM Page 191
“Architecture starts when you carefully put two bricks together.

There it begins… It is the will of an epoch translated into space”.
Ludwig Mies van der Rohe, German-American Architect (1886-1969)
BB Tower MS Tower Niki Lauda Twins Tower

192-193 aci@L8:Bab Al Shams 9/4/2008 2:41 AM Page 192
Construction, Architecture & Real Estate

Landmarks and legends
The ACI Real Estate portfolio is notably impressive, innovative and diverse,
ranging from business and commercial properties to those catering for leisure
and residential needs. Spearheading the concept of sporting personality co-
branding in the region; the company has been responsible for the creation of the
inspirational Sports Legends Trilogy including Niki Lauda Twin Towers (Developed
by Define Properties), Michael Schumacher Business Avenue and Boris Becker
Business Tower, as well as the Dubai Star and G-Office of City of Arabia, to
name a few. A central part of what makes them unique is their approach and
business model. This aspires not only to deliver added value to developments
and partnerships, but also to remain informed and directed by market research
that indicates current needs and new trends, creating landmarks of unparalleled
aesthetic appeal and architectural functionality.
Michael Schumacher Business Avenue Dubai Star
192 Best of Dubai

192-193 aci@L8:Bab Al Shams 9/8/2008 4:44 PM Page 193
Boris Becker Business Tower
A CI Real Estate is an affiliate of Alternative Capital Invest, an innovative

investment firm headquartered in Germany. An array of directors head ACI
Real Estate, which sources capital from a select group of shareholders based
in Europe. Dubai was earmarked as the location for the company for a
multitude of reasons, and the outcome of this decision has exceeded even the
most optimistic expectations.
Namely, Dubai is a location in a league of its own, with sustainable
economic expansion ensured by the foresight of wise leadership and mid-term
double-digit growth. The local economy is bolstered by diversification and
open market policies that promote business confidence and international
investment. Geographically it's just four to six hours from other key regional
markets including India and conveniently placed between two global hubs,
Singapore and London. At the crossroads of continents, cultures and time
zones, the emirate's 0 percent taxation regime, world class infrastructure and
expanding population, it's clear why Dubai is attracting so much attention in
global investment echelons.
The prudent investor understands that property investment, like any other
G-Tower and G-Office
investment model, is guided by an underlying set of economic principles and
moves through cycles. Dubai is at a phase of growth that demands world- outstanding architects and interior designers.
class infrastructure to match the city's aspirations as an emerging metropolis Sports personality endorsement has been elevated to a
and global business hub. collaborative art at ACI. The company does not merely 'use'
With a current portfolio of 12 projects in Dubai, Ajman and Abu Dhabi, ACI famous names as an endorsement. The celebrities who become
has loads more in the pipeline including progressive plans for Ajman and Ras associated with ACI projects understand that they will be much
al-Khaimah in the emerging Northern Emirates, where the landscape is ideally more than figureheads: they do not just lend their name, but
suited for mid-range residential properties. actually become involved in various aspects of the project from
The final products built by ACI Real Estate in the UAE are contoured by the inception to completion.
needs and desires of the local community, the imagination and creativity The Sports Legends Trilogy on Business Bay is one example
embodied by the firm, as well as the successful partnerships sought by this of how ACI Real Estate has accomplished this. The personalities
progressive company. Local partners are selected for many of the projects they chose were not merely famous people, but global icons, who
undertaken, as ACI Real Estate is committed not only to the development of sat on the boards for their respective constructions, contributing
the UAE but to developing local business synergies, with the realization that their ideas to the planning and design phases. Each sports
local knowledge combined with the global experience held by the board celebrity involved captures that rare spirit of discipline and
ensures a maximization of value creation and world class constructions. relentless focus that in some way mirrors the same essence
ACI Real Estate is powered by the vision of being a leading property needed for every business enterprise to reach the top - And
developer that focuses on developing sustainable added value for each of its to stay there…
properties. This added value manifests in the form of unrivalled aesthetic
appeal and user advantage, as well as sustained yields. The firm is Tel: +9714 407 9400
meticulous in their choice of locations, hiring only the most www.aci-dubai.net
Best of Dubai 193

194-195_Aesteco@L8:Bab Al Shams 9/4/2008 7:44 AM Page 194

Appetite for success
Founded in Dubai in 1985, Asteco is the UAE's largest property services

company that has successfully leveraged Dubai's successful economic
diversification, growing its brand to regional prominence. With services
including retail, commercial and residential sales and leasing; strategic
consultancy; property management and marketing; feasibility studies and
valuations; as well as research and investment, Asteco's enviable
reputation for handling all aspects of real estate has been ensured by its
proficient team members and superior market intelligence.
Asteco Contracting
More than just a quality name in the field of Construction, Interior The company evolved from Sultan Bin Sulayem Building Maintenance
Decoration and Maintenance in the UAE, Asteco Contracting LLC enjoys to Asteco Interiors/Contracting in 1985 under the sponsorship of Mr
the privilege of having highly professional staff with considerable Sulayem. The company initially executed all types of interior decoration
expertise in construction including construction supervision. With the work and maintenance of civil, plumbing and electrical.
successful completion of several prestigious projects and the ongoing Since then, the company has now grown and is listed with Dubai
progress of several others, Asteco Contracting maintains a substantial Municipality as a Contractor with a license for construction of structures
portfolio of property managed by Asteco Property Management. of G+12.
194 Best of Dubai

194-195_Aesteco@L8:Bab Al Shams 9/4/2008 7:44 AM Page 195
Asteco's forecasts for property values in Dubai

(August 2008)
There are a number of factors and strong indicators in the Dubai
property market that bode well for the next 18 months to 3 years
during which period no downside in the property market is envisioned.
A possible leveling of either rental or sales values at worst and then
not until the end of 2010 at the earliest, may occur. The rationale for
this is the enormous demand for any project either commercial,
residential or industrial that is ready for occupancy now, with waiting
lists for most types of property becoming longer.
- A continued strong take-up of projects being released to the
market. This take up is not so much by short-term speculators but
by potential end-users and long-term investors. Both these groups
help underpin the market.
- Completion of many major projects have not met initial dates slated,
but have seen delays due to the well-documented shortages of
materials, skilled labour and to a lesser extent, delivery of utilities.
The positive signs from economic indicators in the Emirates that
show continued growth and confidence in the market, despite the
economic problems in many other parts of the world.
- Underpinning the property market has also been the improvement
in the property market 'transparency ratings' for Dubai.
- The recent implementation of a number of rules and regulations that
raise the property market's credibility and also the interest of
international investors and funds looking into this market include:
- Registration of free-hold title with Land Department
- Strata Title/Condominium laws
- Real Estate Regulatory Authority
- Requirements by developers to use Escrow accounts for sales
proceeds and reach certain criteria before releasing projects for
sale
All are now operational and actively implemented to international

standards.
These factors, amongst others, will all attract interest and investment
to property that is still good value on the International market.
depth of our service, Asteco's experience, new realities", Jones explains.

I n addition to tried and tested cost metrics
and advanced analytical tools, Asteco's
greatest strength is undeniably its people. With
which spans over two decades, is unmatched
in the region. "The result is confidence, trust
As one of premier brands in the region,
Asteco has also been at the forefront of the
a qualified staff who know the market, know and success". Dubai property upsurge, acting as sales
property and know what it takes to get things The last of these is what the team dedicates agents for such high-profile projects in
done, Asteco remains the consultancy of themselves to achieving for clients. Business Bay, Jumeirah Lakes Towers, and
choice for many of the region's finest real Buildings by Daman (DIFC), The Palm,
estate projects. As one of the leading Sales Jumeirah and Sheikh Zayed Road. "Our
experts in the Dubai real estate market, One of the core businesses of the company is experienced, professional sales team also
Asteco's CEO, Elaine Jones, has an the sales division. Over the last two decades, offers its services throughout the GCC. There
unprecedented twenty years of regional Asteco has witnessed a number of historical are Asteco offices across the UAE, as well as
property experience; not only understanding changes in the regional property market. The in, Bahrain, Jordan and Qatar, with plans for
the market's intricacies, but also a thought major one was the advent of freehold property further regional expansion. We now represent
leader on emerging UAE real estate in Dubai and the availability of ownership to numerous major institutional, commercial and
trends. She says, "Our twin values of customer non-nationals. The second is the ongoing residential clients across the region".
orientation and excellence of service will guide regional development boom, which has made To provide the best in service and
us towards long-term leadership and success". the UAE and the region's property market one support, the Asteco sales division works
As Asteco constantly strives for excellence, of the most dynamic in the world. closely with their in-house research,
they are proud that this quality is reflected in "Because we've done business before and consultancy and valuations team. "In addition,
their reputation. "We stand by our clients after the freehold laws came into effect, Asteco we have established a global alliance with
throughout the development of their property, has unparalleled insight into the dynamics of Savills a leading international real estate
offering advice from initial design right through this transition, and indeed helped usher the agency, guaranteeing the greatest depth and
to final sale, helping them navigate property new era in by providing services to developers breadth of property sales expertise in the
cycles. No wonder so much of our business and to first time buyers in Dubai. Thanks to our region", she concludes.
comes from repeat clients", she adds. history of expertise, we have helped
At the vanguard of their field thanks to their institutional and individual buyers and sellers Tel: +9714 341 9779
leading expertise, both in the breadth and make sense of, and take advantage of, these www.appetite.ae
Best of Dubai 195

196-197_kling consultant@L8:Bab Al Shams 9/4/2008 7:57 AM Page 196

Success by design
With Dubai aiming to 'go green' by 2008, Kling Consult is at the forefront
of the global initiative to ensure that environment-friendly standards in
design and construction reduce the impact on the environment.
Employing sustainable technologies as well as integrated architecture
and engineering expertise to temper the real estate boom will lay the
foundation for enduring architecture.
Real estate environments in the Middle East and Western Europe differ at some levels. Whilst competition is stiff locally, profit margins are comparable to
those in Europe, and the size of projects offer better market opportunities in Dubai.
196 Best of Dubai

196-197_kling consultant@L8:Bab Al Shams 9/4/2008 7:58 AM Page 197
"Knowledge and Human Development Head Quarter" Design by Kling Consult PDM Warehouse for Al Futtaim Motors
for Knowledge and Human Development Authority
Dubai operations by offering architectural design and

“Octavian” Office Tower, Dubai
Design by Kling Consult for Omnyiat K ling Consult, a design and engineering consultancy
launched in 1954 with branch office in Dubai since
2004 has an unambiguous mission statement: To sustain
engineering services and boast international specialist
consultants to complement their own local team
a stable and habitable environment that can satisfy the expertise. "Since 2006 we have gained a reputation as
needs of Dubai's mushrooming population now and in consultants for the construction phase by working on a
the future. In order to do so sustainably, the company growing number of innovative projects such as Stargate
believes that more emphasis has to be given to water Edutainment Park, One Business Bay Tower and
and energy efficiency. Indeed, the 190-strong locally Dubiotech Headquarters, Porsche Design Towers, Dubai
based team has been successfully developing a building Islamic Bank Headquarters" Gerhard Reichert says.
that uses enhanced indoor lighting by harvesting natural What has helped Kling Consult bag these exciting
light through external blinds, for instance. In addition, projects is their strict adherence to high quality
improved results have been achieved by using materials standards. And of course solid German attributes such
and new technologies that are already established in as accuracy and punctuality. Marketing the company at
Germany, Kling Consult's headquarters, which leads to appropriate events such as the City Scape exhibition
longer building life-span. and through the media has also helped to build this
The in-house team of design managers are both brand that is synonymous with attention to detail
qualified architects and engineers with extensive and proficiency.
complex design experience. This value addition is clearly Not only is design success a keyword in Dubai, Kling
an advantage because the synergies of design that result Consult is enthused by the positive spin-off effect that it's
by having a thorough knowledge of both subjects are having on other Gulf countries which are already trying
fostering a unique design perspective to any property. to emulate Dubai's vibrant skyline with their grandiose
However, the speed with which the real estate boom in projects. However, a word of caution, "opting for
Dubai is exploding threatens a spill over of cookie cutter sustainable and eco-friendly growth as seen in European
building design. Kling Consult believes that the only countries while respecting cultural and environmental
way to be distinguishable in this competitive arena is to settings, is essential". Despite the overall might of the
stamp an individual quality hallmark by focusing and rising Asian Tigers like China and Singapore giving
further developing in-house areas of expertise. Dubai a run for their money, there will always be a space
"Excellence in work, achieved by the ideal combination of for a king of the Kling calibre.
outstanding architectural design and feasible Considering Kling Consult's close engagement with
engineering alongside cost economies, translates into the emirate's infrastructure and societal growth, where
excellence in reputation, we believe" MD Gerhard would they like to see the UAE in the next 10 years with
Reichert explains. reference to its international presence in the field of
Kling Consult was founded by Karl Kling, a young architectural development? "I expect architectural design
German engineer, during the post war construction boom to develop in accordance to climatic conditions.
in 1954, in his hometown of Krumbach in Bavaria. In Experience will show what engineering technologies are
2004 Kling Consult set up shop in Dubai to service the most effective to create lasting architecture in this region,"
Middle East, Asian and African markets. Interestingly, 90 comments Gerhard Reichert, Managing Director of
per cent of Kling's Middle East projects are in Dubai. "In Kling Consult.
the last few years we have noticed a decided increase in Having made its mark on the Middle East architectural
demand for excellence and shorter turnaround times as scene with landmarks such as Madison Tower, Dubai;
well. This in turn has called for a greater coordination Parklane Tower, Dubai; El Matador Tower, Dubai; B2B
between all parties involved in the real estate projects", Tower, Dubai; Creek Towers, Abu Dhabi; Union Tower
he explains. Jeddah; Kling is already scanning the horizon to make
Kling Consult's areas of expertise are many - ranging their presence in other emerging economies of the world.
from master planning, architectural design and interior
design to civil and structural engineering, quantity Tel: +971 4 261 8010
surveying and project management. They began their www.klingconsult.com
Best of Dubai 197

198-199_Al Maskan@L8:Bab Al Shams 9/4/2008 8:21 AM Page 198

Carving real estate niches
Dubai's ever changing skyline appears to have a magical life of its own with fresh horizons
taking shape in the form of new districts coming to life along the way. Al Sharaf Group
crests the wave of this evolution thanks to its full service real estate management company
Al Maskan that is transforming it into the stuff that dream spaces are made of.
Amer Sharafuddin Sharaf, General Manager , Al Maskan Real Estate
In over a decade since inception Al Maskan

I t's official - 25 per cent of the world's cranes
are now in Dubai playing a part in the
architectural symphony of concrete and steel
has stood on a “firm foundation of good
business sense supported by smart expansion
the respect of their industry partners and
fostered mutually beneficial relationships. The
route to this success has been through
that evolve into houses and flats that are coming ideas and a solid financial base”. Beginning its understanding and helping to identify client
onto the market. “Whatever the property, Al foray into property management with initial needs and then fulfilling them efficiently.
Maskan Real Estate urges investors to projects such as The Marina Residence Tower, “Naturally a satisfied client is a client that
live their property dream and we go out on a Dubai Jewel, Times Square Mall, Dubai and welcomes more opportunities to do business
limb to help them fulfill it”, explains Amer Sharaf, Sharaf Mall in Muscat, from managing these with you in the future” he adds.
general manager, Al Maskan Real Estate. properties they have grown to a portfolio of 15 Al Maskan Real Estate enjoys the benefit of
Offering an array of choices from apartments major commercial complexes throughout Dubai. experience and solidarity born of belonging to a
overlooking the Dubai Marina, and executive In expanding its customer base “we have stuck large business conglomerate - the Sharaf
offices at the world famous Burj Dubai, to to the cardinal principle of a client centric focus Group. The Sharaf Group, with diverse business
waterfront homes on The Palm, the competitive in all aspects” Sharaf adds. interests was established in Dubai in 1976 by
edge is intact as “with every new property Clearly, sustained growth at Al Maskan two dynamic and creative Emirati brothers.
concept, we have reinvented our has been as a result of a unified team vision. Sharaf was one of the first Emirati Groups that
knowledge portfolio to match the demands The crack team of professionals at the ventured into shipping and has gained the
of an ever discerning national and international company brings with them solid years of status of being the largest private Arab owned
clientele”, he says. experience and expertise in various aspects companies with over 100 offices in more than 50
In the midst of growth, it is clear that of property management such as leasing, locations spread over Middle East, Africa and
Dubai property is a tale of two markets - villa space planning, design, construction and Asia. It is the only privately owned company with
development has been on the upswing while maintenance. Despite the exponential such a large network and staff strength of over
freehold apartments have shown a growth in the real estate market that has 2,300. It also owns one of the few Dubai based
considerable increased demand for the inevitably led to some wildly changing trends, Al IT companies that offers business solutions
middle class. Al Maskan Real estate has neatly Maskan's string of successes in real estate internationally. The Sharaf Group has
side stepped the emirate's real estate's split development and property management has subsequently branched off into retail fashion,
personality performance by opting for full created brand credibility. Since 1996, it is this retail electronics, cargo, logistics, financial
service residential as well as commercial real vision of the management that has encouraged services, real estate, warehousing logistics and
estate and property management for the whole a high rate of client loyalty and a low rate of travel tourism.
range of properties from offices to retail outlets; employee attrition. To complement this, Tel: +9714 352 2122
from apartments to luxury villas. transparency in all interactions has earned them www.almaskan.com
198 Best of Dubai

198-199_Al Maskan@L8:Bab Al Shams 9/4/2008 8:21 AM Page 199
200-201_Keyone Realestate@L8:Bab Al Shams 9/4/2008 8:28 AM Page 200

Unlocking Potentials
While the property boom experienced by the UAE over the past few
years is showing signs of levelling out, demand continues to keep the
market buoyant, and the investors flocking.
The UAE property market will continue to be demand-driven

until at least 2010 believe some sources, in line with the
country's population growth - a year-on-year increase in Dubai
alone of 7.6 per cent. Forecasts suggest that Dubai's
population could reach over two million by 2010 from the
current estimated 1.5 million.
200-201_Keyone Realestate@L8:Bab Al Shams 9/4/2008 8:28 AM Page 201
How likely is it that Dubai's real estate

T he UAE property market will continue to
be demand-driven until at least 2010
believe some sources, in line with the
bubble - as it is often referred - will burst
sometime in the future? For Magariu, it is
country's population growth - a year-on-year more an issue of shifting market demands.
increase in Dubai alone of 7.6 per cent. As the market matures, the investment
Forecasts suggest that Dubai's population opportunities to make a quick kill are less -
could reach over two million by 2010 from with returns for off-plan units expected to
the current estimated 1.5 million. remain at current levels of around 12 per
"According to government statistics, 800 cent for the time being. Still, with the
people per day are arriving to live and work international average of returns at around
in the UAE," confirms Diana Magariu, seven to eight per cent, Dubai will
managing director and partner at Key One continue to be an attractive investment
Real Estate. "That's 292,000 people a year. option for both local and foreign investors,
Assuming that 50 per cent are construction observes Magariu.
workers, that still leaves over 146,000 new "There is also a growing focus on the
arrivals who will need somewhere to live. secondary market," she observes. "End
Many Dubai residents also realise that the users are increasingly starting to evaluate
cost of a monthly mortgage can be the ready properties, reflecting the price
same as paying rent. Estimating this group increases we have seen on primary market,
as five per cent of Dubai's current and the touch-and-feel aspect of walking
population, that is another 80,000 buyers. into a completed property which could
This means a potential demand of over become their home."
226,000 new homes per year." The greatest challenge will be how
infrastructural development will keep up
Opportunities abound with demand. "Power and water supply is
The phenomenal success of Key One Real one of the biggest challenges facing
Estate is further testament to the massive Dubai's real-estate sector," observes
opportunities within the property sector. Magariu. "Dubai's power and water
Established two years ago by Magariu and demand is currently rising at 20 per cent
her business partner, Igor Akhtyamov, the and 15 per cent respectively every year,
company offers property-related investment while the population is expected to
consulting, sales, rentals, portfolio grow 30% to two million people by 2010."
management and interior design. With Reports suggest that the UAE will
diverse team and over 1000 properties on invest a further $61.2 billion to boost
its books, the firm has become a force to utilities capacity by around 60% by 2011,
be reckoned with in a relatively short period she continues.
of time. "Our name reflects our intention to "As more and more real estate and
be the primary key for our clients to access tourism projects come to completion in
thousands of properties in the UAE," Dubai and as the population surges, power
explains Magariu. demand is predicted to double over the
And in a market where demand often next five years, the government's water and
leads to complacency among real estate electricity authority have a big challenge on
companies, developing customer loyalty their hands."
has been a key success factor for the Equally, a concern recently voiced by Dr.
company. "We are aware that we are Sultan Al Jaber, CEO of Abu Dhabi's US$22
one of the thousand other real estate billion green development, Masdar City,
companies on the market vying for the was the urgent need to reduce power and
same business, but this just reinforces our water demand by adopting higher levels of
strength and confidence in how we are energy efficiency in buildings - which
running our business, "Magariu asserts. account for around 30 per cent of global
"I strongly believe that the key to energy consumption. Magariu is optimistic
differentiation is through one's personal about new developments in this respect.
approach and the additional services you "Dubai will go green in a big way by this
provide. We are confident about turning year," she concludes. "New rules and
potential clients into loyal customers. Our regulations are planned to come in to effect
philosophy is simple: treat your clients as whereby all buildings in the city will have to
you would like to be treated." comply with internationally recognised
environmental standards. The launch of
Planning for the long-term Dubai's Middle East Centre for Sustainable
It is the same philosophy that will take the Development will initially help companies
company into the future. "We have within the city, and later also outside
aggressive plans for expansion, but it will developers, to adopt environmentally-sound
be through the quality of our services rather practices, with a view to a sustainable
than simply volume," says Magariu. "We are future within the real estate industry."
building our business for the long-term; to
be a recognised and respected name Tel: + 9714 338 9606
within the UAE real estate community." www.keyonerealestate.com
202-205_Dubai Sports City@L8:Bab Al Shams 9/4/2008 8:45 AM Page 202

World class sporting enterprise
The vision of three leading entrepreneurs from the United Arab
Emirates - Abdulrahim Al Zarooni, Abdulrahman Bukhatir and
Abdulrahman Falaknaz to create one of the world's premier sporting
destinations in line with the overall vision of HH Sheikh Mohammed
to create world class sporting infrastructure in Dubai and making it a
destination for the sporting world, is rapidly becoming a reality.
Artist rendering of Dubai Sports City in 2010
202 Best of Dubai

Cricket-Stadium - Artist’s Impression
T he year 2008 has already seen key

elements gone live to delight sports
enthusiasts and visitors alike, and - with
stadiums, luxury residences, sports
academies and retail options all set to open
soon - the project is rapidly becoming one of
the most talked-about sports developments in
the world.
A cornerstone project of Dubailand and a
US$4 billion, 50 million square feet mixed-use
development, Dubai Sports City is set to be a
major global destination for sport.
A Fitting Stage for the World's Champions

At the heart of the city will be five major
venues for the world's most popular sports
events: a 60,000 seat multi-purpose outdoor
stadium; a 25,000 capacity cricket stadium; a
10,000 seat multi-purpose indoor arena; a field
hockey venue for 5,000 spectators and the
magnificent 18-hole championship golf
course, The Els Club.
The scale and ambition behind all of these
ventures has already been demonstrated by
the official inauguration of The Els Club. From
its star-studded tee-off, which attracted such
major sporting figures as Martina Navratilova,
Andrew Flintoff, and Peter Schmeichel, to the
release of the first phase of memberships,
which sold at a record rate, The Els Club has
been warmly welcomed by the local and
international golfing community. Professional
players such as Henrik Stenson, Paul
McGinely (co-captain of the 2008 Ryder Cup)
and enthusiastic amateurs have praised
the course.
With a range of thoughtfully-placed tee
boxes, fairway pot bunkers and green
complexes, coupled with carefully-developed
undulation, The Els Club's 18-hole,
championship golf course offers a unique
addition to the Middle East's growing range of
world-class golf facilities. The Els Club golf
course has already begun to host golf
tournaments at its facility.
Best of Dubai 203

Sports Academies Campus
A number of the other major attractions are also set to welcome their first
visitors soon. The 25,000 seat dedicated Cricket Stadium is taking shape at a
rapid pace and has reached the stage where it stands out as a landmark in the
wider Dubailand development.
The 5,000 seat Hockey Stadium is also running to schedule and will also be
completed around the end of 2008.
The 60,000 seat multi-purpose outdoor stadium will fully comply with
specifications for international football, rugby and athletics events, while the
10,000 seat indoor multi-purpose stadium will allow for a wide range of
sporting events including ice hockey, basketball, tennis, and volleyball. In
entertainment mode, the venue will be capable of hosting concerts and
other major public gatherings.
A Place to Hone Athletic Talent and Potential

Dubai Sports City's range of world-class sporting academies is set to offer
major benefits for residents, local teams and visiting professionals.
Both the physical and human resources are rapidly coming together at the
Dubai Sports City Academies Campus, offering the potential to provide the
highest possible standards of training for participants of all ages and abilities.
Manchester United Soccer Schools will get the ball rolling and be the first
programme in the Dubai Sports City Football Academy in the coming months.
The ICC Global Cricket Academy, the WorldHockey Academy, the Butch
Harmon School of Golf and the David Lloyd Tennis Academy are also all set to
begin operations early in 2009. The Bradenton Preparatory Academy, an
American college preparatory school that will offer a flexible curriculum to
develop sporting talent, will open its doors to students in 2009.
Working in coordination, the academies will provide integrated infrastructure
for training across a range of core disciplines, as well as providing facilities for
people at all skill levels to improve and enjoy their sports.
A Home for Healthy Living

As well as the sports facilities, the homes that will form the heart of the Dubai
The Els Club Golf Course
204 Best of Dubai

Arena Mall
Sports City community are also developing. footfall for retailers. hotel, South Point will offer a range of
Work on the residential properties and Arena Mall, the largest retail destination premium brands, boutique shops, and first-
commercial real estate is continuing apace, within Dubai Sports City, will be directly linked class restaurants.
and the community as a whole is beginning to to the 10,000 seat multi-purpose indoor Launched in May 2008, Gateway Towers -
come to life. stadium and occupies a key retail location the icon of Dubai Sports City and the landmark
Both Victory Heights and Canal Residence within the development. Comprising of the mega-project's business district, is a
West continue to generate huge interest, and approximately 1.88 million square feet of gross visually spectacular development.
the concept of the balanced sporting lifestyle lettable space, the mall will be anchored by a Characterized by a stunning black and silver
offered by Dubai Sports City is increasingly 140,000 square foot hypermarket and will glass finish it will be the highest point within the
well-received around the world. include a family entertainment centre. mega-project, offering breathtaking views of
Canal Residence West, a range of beautiful The Arena Mall's trade area will encompass the Cricket Stadium and The Els Club.
buildings presented in Mediterranean, Classic a population of approximately 800,000 by 2010 Gateway Towers' inspirational design is
European, Venetian, Arabic and Spanish and, with an exciting calendar of international representative of the excitement and adrenalin
Andalusian architectural styles set in the heart exhibitions, sporting events and concerts at behind the entire development.
of Dubai Sports City, offer studio, one, and two Dubai Sports City in the coming years, tenants
bedroom apartments with quick access to the are in a prime position to benefit from strong The Sports City "within a City"
promenade that overlooks the canal, which will brand exposure. Perhaps most excitingly, Dubai Sports
offer upscale cafes, restaurants and boutiques North Point, Dubai Sports City's larger City is set to attract "flagship events" in
as well as sport and leisure activities on an retail and commercial hub, will be the cultural each of the six major sporting disciplines -
unprecedented scale. centre of the development and offer visitors a football, rugby, cricket, hockey, golf and
relaxed environment to dine and shop. Situated tennis - supported by a programme of
An Integrated City at the northern end of Dubai Sports City's local events and the daily activities at each
As the master developer, Dubai Sports City central waterway, at the heart of a vibrant of the sports academies, creating a year-
is taking full advantage of the potential for downtown district, North Point is in close round calendar.
retail activity, and will offer more than 3.8 proximity to DSC's business district and By helping to hone local talent and by
million square feet of retail space available sporting facilities. attracting the world's most famous names in
across all real estate and facilities when South Point, Dubai Sports City's second sport to Dubai, Dubai Sports City will play a
construction is completed. retail and commercial hub, will offer a premium major part in helping Dubai become one of the
With careful planning, retail centres are dining and shopping experience. Located in world's major venues for sports.
being positioned in prime locations, enabling close proximity to the sought-after Victory
residents to easily reach shopping and Heights golf course villa community, and Tel: +9714 425 1111
entertainment areas, helping to maximise anchored by Dubai Sports City's boutique www.dubaisportscity.ae
Best of Dubai 205

206-207_Unibeton@L8:Bab Al Shams 9/4/2008 8:54 AM Page 206

Always ahead of time
Dubai is amongst the world's fastest growing cities, with $90 billion dollars worth of
construction projects and approximately 15 per cent of all cranes located here. Because
of this vertical explosion, a wealth of innovative architecture underscores its international
model for preeminence. Considering that the majority of the emirate's growth has
occurred within the past 15 years, with all seven of its tallest buildings constructed in the
past eight, the demand for basic materials to keep up with the rate of construction
expansion is critical. As one of the region's leading concrete suppliers, Unibeton lies at
the foundation of the highly demanding construction market in the UAE, particularly the
highly competitive field of the Ready Mix Concrete Industry.
Green Concrete
Always committed to CSR, Unibeton's commitment to total quality management (TQM) extends to every area of its operations and they are
one of the few Ready Mix Companies accredited to QHS&E Management System. To help to build a more sustainable environment, Unibeton
is focusing on Green; environmentally friendly concrete with low carbon dioxide emissions to produce energy saving construction. As the
largest Ready Mixed Concrete Company in the Gulf, Unibeton is not only a member of the Emirates Green Building Council but also leading
the field with the promotion of Green sustainable concrete by using materials that represent a 75% saving on carbon dioxide emission against
the more traditional type of conventional concrete made from Ordinary Portland cement. The greatest focus on green concrete is with the use
of partial cement replacements such as PFA & slag. This is an impressive improvement, considering that every month more than a million
cubic meters of concrete are poured in what must surely be the world's greatest construction frenzy.
206 Best of Dubai

206-207_Unibeton@L8:Bab Al Shams 9/4/2008 8:55 AM Page 207
Eng. Mohd. Shehadeh

General Manager, Unibeton
Starting as a small company with one batching

U nibeton, part of Al Fara'a Construction Group of Companies, was formed in
1990 and has subsequently expanded to include eight plants across the
UAE. As the leading concrete supplier for many of the regions landmark
plant in Suleimat, Al Ain, Unibeton now has a
network of 22 batching plants across the UAE, plus
projects such as the new Garhoud Bridge and RTA road interchange projects, a fleet of transit mixers, concrete pumps, trailers
Unibeton is also the prominent ready-mix concrete supplier for construction and cement bulkers. Unibeton is currently the
projects currently underway. Take the Jumeirah Palm project for instance. concrete supplier for the project to build the tallest
Here, the company has recently installed two state-of-the-art batching plants building in Abu Dhabi. When it is completed in 2010,
on the Palm Island which include world class and cutting-edge technology the 72 floors Landmark Tower will stand 330
giving superior batching accuracy and excellent output, to maximise efficiency. meters tall, significantly higher than all other
When it comes to concrete, it's all about speed, quality and supply and buildings in the city.
Unibeton enjoys a reputation for executing projects within time and to
guaranteed quality levels, setting it apart from others and enabling the
company to be listed in the exclusive category of brands who consistently
win projects by invitation.
Another factor of their success, Unibeton admits, is the publicity they received
during a record breaking concrete pour for the Al Attar Sky Spiral tower. The
milestone 20,000 m3 concrete pour - which is the equivalent of filing 9 Olympic
sized swimming pools - laid the basement of Al Attar Sky Spiral, a 49 level,
residential tower in Al Sofouh. Demanding the highest levels of technical and
logistical expertise the mammoth 35 hour pour was finished on the 7th of
September, 2007, and leveraged the combined efforts of Unibeton's nine,
strategically located concrete batching plants - with a nominal capacity to
generate up to 1000 m³ of concrete per hour - more than 150 transit mixers and
15 mobile and 6 standby pumps. Keeping the concrete at the correct
temperature was also important; with ambient temperatures around 40ºC they
had to maintain the concrete at the specified 32ºC with the use of over 1,500
tonnes of ice. Unibeton General Manager Engr. Mohammed Shedadeh adds "We
had a dedicated team of the best in the business: scientists, technicians,
engineers and other skilled employees all with a commitment to quality and to
testing the untested, so I was always confident that we would deliver this
landmark pour on time and with the highest quality results".
Unibeton continues to develop and expand at an extraordinary rate whilst
embracing world-wide technological advancements, for example their batching
plants have recently been upgraded with latest German technology and
provided with new 3 and 4.5m3 BHS twin shaft mixers as well as extremely
accurate load cells for weighing of water and admixture. As well as the latest
technology, consistently sound management has helped the company grow into
the huge organisation it is today. Shedadeh concludes, "Because of the logistical
complexity of many of our larger projects, a highly trained, co-operative team of
experts is crucial to success. We stand united and this is why we stand strong".
Some may call Dubai a 'concrete jungle', but with Unibeton in the picture that
might not be a bad thing at all.
Tel: +9714 880 2600

www.unibetonrm.com
Landmark Tower, Abu Dhabi
Best of Dubai 207

210-211_Orient Irrigation Services New@L8:Bab Al Shams 9/4/2008 11:57 AM Page 210
Corporate Profile
A Greener Dubai
Sometimes it is possible to forget that Dubai is a city nestled in the centre of a vast desert. Even
though water is scarce for most months of the year, with an average annual rainfall of a mere 13
cm, certain parts are a perennial oasis of lush greenery. Creating and maintaining this illusion is
where companies like Orient Irrigation Services (OIS) step in, fashioning any landscape afresh to
develop a space that is intelligently designed but functional, aesthetically beguiling yet efficient.
Specializing in irrigation, water treatment and landscaping, the company has designed numerous
public and private gardens throughout Dubai, from lush gardens surrounding palaces to
meticulously maintained golf courses.
Figures by the Emirates Industrial Bank say the UAE, with a population of 3.7 million people, has the highest per capita consumption of water in the world at 500 litres a day. In Britain,
the figure is 330 litres a day, Spain 300 litres, France 215 litres and Jordan 150 litres.
210 Best of Dubai

210-211_Orient Irrigation Services New@L8:Bab Al Shams 9/8/2008 4:53 PM Page 211
The climate in the United Arab Emirates is sub-tropical and arid. Rainfall is infrequent and typically occurs between Orient Irrigation has won 9 awards in recognition of the services it provides.
November and March; usually it amounts to approximately 13 centimetres, spread over five days per year.
chosen because of their experience of how to manage the inhospitable

E stablished in Dubai in 1977 in partnership with a Swiss landscaping
expert, with the aim of utilizing the limited local water resources to
obtain maximum results through modern and specialized technology,
Middle Eastern climate".
One of the most critical factors with landscaping and irrigation
OIS continues to blossom today. Over the years, the 730-strong is the quality and variety of the plants incorporated in the designs,
company has gained a reputation as exacting professionals thanks to which is why OIS builds and manages its own nurseries which supply
their successful execution of a range of projects in the UAE for public all their landscape construction and maintenance contracts. Their
parks, palaces, hotels, gardens, landscapes and golf courses. Says experienced nursery staff ensures that the trees, shrubs, ground
Peter Harradine, "We place emphasis on continually experimenting with covers, bedding plants and grasses supplied from their nurseries
different and contemporary root-zone mixtures coupled with computer- are of the highest possible standard. Because of the limited plant
programmed and localized irrigation systems, in order to guarantee material types available in the UAE, "we are continuously experimenting
enormous savings in energy and water consumption". with myriad new varieties of plants to try and introduce different
In view of the potentials in this sphere, OIS has also diversified and species into the UAE landscape" Suheil Najar says. To provide the
now distributes irrigation equipment and has access to a vast stock of most exciting and diverse designs the company also imports exotic
other types of specialized agricultural equipment, with two mechanical plant species from many of the world's recognized horticultural
workshops to provide after sales support too. regions, as far flung as California, Italy, South Africa, Thailand, Sri Lanka
Involved in every aspect of the development, the design team excels and Malaysia.
in taking a 'can-do attitude' approach from the design inception to It is not simply the landscaping industry that depends on a reliable
execution. "By undertaking diversified design problems of varied scale supply of clean water; the need for hydration in the region makes sea
from public to private spaces, utilizing the multi-cultural landscape water an important resource for domestic water supply, irrigation,
architectural talents to develop creative solutions, our skill set is landscaping and farming. OIS has created a specialized division, which
unparalleled", he explains. One of their famed specialities, however, is deals with the treatment and purification of sea and brackish water and
golf courses and they have constructed the courses in Jebel Ali, Ras Al has installed many desalination plants that ensure regular and constant
Khaimah, Arabian Ranches, Sharjah Golf and Shooting Club, Dubai water supply to hotels, hospitals and remote communities. This is a
Creek Golf, Yacht Club and the Abu Dhabi National. Because the company with an ethical edge - one of OIS's main concerns is the
courses are situated in such dry, hot, humid and saline desert protection and improvement of the environment which is why they co-
conditions, during the construction and maintenance stages, specialized operate with numerous international companies in order to solve
supervisors and green keepers are employed to ensure daily control environmental problems and preserve the region's fragile ecology.
and adherence to the architect's design. Experienced staff, including From landscape design and desalination solutions, to flood-lighting to
green-keepers, horticulturists and landscape gardeners, ensures the golf course construction; OIS is helping Dubai to flourish the right way,
highest level of expertise during the implementation, installation, making green the way to go.
construction and maintenance of these quality, sustainable Golf
Courses. "Our team is undoubtedly the cornerstone of our success; Tel: +9714 269 1985
since they have been trained throughout the world and have been www.orientirrigation.com
Best of Dubai 211

212-213_Information, Communication & Tech@L8:Chapter pages.qxd 9/4/2008 12:43 PM Page 212
Chapter 11
INFORMATION, COMMUNICATION & TECHNOLOGY
212-213_Information, Communication & Tech@L8:Chapter pages.qxd 9/4/2008 12:43 PM Page 213
“There is no quicker path to comprehensive development

than cooperation in the fields of IT and communication”.
The company's acquisition of a minority stake in Excelcomindo, an operator from Indonesia, has given Etisalat exposure to one of the world's largest growth markets; mobile penetration in the nation of 235 million is currently less that 50 percent.
214-217_Etisalat Editorial@L8:Bab Al Shams 9/4/2008 12:05 PM Page 214
Etisalat is the fastest growing mobile The company has Etisalat reported annual Moodys has awarded
phone company in the world. In 6.83m mobile Net Revenues of US Etisalat an Aa2 rating,
Information, Communication & Technology proportionate terms, the company had customers, 1.35m $5,815million and Net Standard & Poors an
24.3 million mobile subscribers at the Fixed line customers Profits of US$1,831million A + and Fitch Ratings
end of the first quarter of this year, up and 1.02m an AA
106 percent from a year earlier. Internet customers.
Reach out with Etisalat

Today, the UAE has emerged as one of the most advanced nations in the world in
terms of infrastructure, economic opportunities and per capita income. With its
business-friendly modus operandi, high standards of living, tax-free regime and
sizable annual trade surplus, it is looked upon as a modern state with an appealing
mix of East and West - a most favoured destination for settlers from the Middle East
Diaspora, South Asia and further afield. By progressively increasing spending on job
creation and infrastructure expansion, the UAE government is opening up its utilities
to greater private-sector involvement too.
Etisalat's international business has doubled in size over the last year as the company made major investments in
markets from Sudan to Indonesia. The rapid growth is likely to continue, with the company's new network in
A major player in this public-private
enterprise is Etisalat, the
telecommunications giant of the UAE.
Nigeria due to launch in the second half of this year. The company has been providing the
latest telecommunications services
including fixed and mobile telephony,
TV and internet to UAE since 1976. It
has built up a modern telecom
infrastructure and established itself as
an innovative and reliable operator in
Etisalat was awarded many the region. Ranked among the
times in 2007. These accolades Financial Times Top 500 Corporations
included Best Overall Operator in the world in terms of market
of the Year - Telecoms World capitalisation, and the 6th largest
Middle East; Best Operator company in the Middle East in terms
Middle East - Arabian Business; of capitalisation and revenues,
Best New Operator - Etisalat Etisalat stands tall, a compelling
Misr - Comms MEA; Best ISP - factor in UAE's advancement and
Windows User Magazine; Best
modernization, and at the root of the
Enterprise Integrator - Arabian
Computer News; Most nation's vision for globalisation. To
Innovative New Product - this end, Etisalat is the largest
BlackBerry - Network Middle contributor outside the oil sector to
East. Etisalat CEO, Mohammad the UAE Federal Government's
Al Qamzi was also presented development programmes worldwide.
an award for his company's
contribution to the local Vision
economy by CEO magazine. "Any sufficiently advanced technology
is indistinguishable from magic," said
Arthur C. Clarke in his book Profiles
of the Future, and with its vision of a
connected world, Etisalat wants to
create nothing short of magic. As a
telecommunications company, Etisalat
has the power to keep people
connected at all times, anywhere in
the world. And that's exactly the
vision of the company - to enable its
customers to be unfettered by
matters of distance. Etisalat
envisages a world where its people
will effortlessly move around the
world, staying in touch with family,
making new friends as they go, and
developing new interests on the way.
214 Best of Dubai

Etisalat's long-standing reputation as

a technology leader and product
innovator has lead to the growth of
Group Revenue and Net Profit, 22%
and 24% respectively, over the last
five years on a Compounded Annual
Growth Rate (CAGR).
Businesses big and small, empowered by

Etisalat, no longer limited by distance, are
able to reach new markets. With innovative
technologies, UAE is open to fresh
opportunities across the globe, allowing the
supply of new goods and services to
everyone who wants them, further
strengthening its position as a nascent
strategic power worldwide.
Mission
Etisalat's mission is to extend people's reach.
Thus Etisalat is actively developing advanced
networks that will enable people to connect, to
learn and to grow; to enable them to reach
each other, businesses to find new markets
and everyone to fulfill their potential. Across
the UAE, and increasingly in international
markets, Etisalat's mission of enabling its
customers to enjoy the latest services and
technologies in telephone, TV and Internet
services has largely succeeded.
Values
The company has three central values that are
at the core of their philosophy and consequent
success; energy, openness and enablement.
Etisalat esteems and nurtures the energy and
dynamism required to achieve the very best in
business, leading to capability of addressing
future challenges and opportunities with ease.
Their policy of being open, honest and fair
extends to their customers, suppliers and
employees, which creates a sociable and
friendly atmosphere to work within. The
company wishes to provide opportunities and
to actively help people reach their goals,
always delivering what they say they will.
Best of Dubai 215

Advantage Etisalat has

Apart from enabling the nation with basic invested in
telecommunication services, Etisalat also educational
offers a range of innovative and modern initiatives such as
services that have served to position UAE as Etisalat Academy
and Etisalat
one of the most advanced nations in terms
University
of telecom services. With Etisalat, mobile College, which
users enjoy the benefits of superior voice provide training
and data applications like WAP, GPRS, 3.5G, courses at
MMS, Push-To-Talk, Black Berry services and international
others. Enterprise and individual customers standards. It has
on the fixed-line network have the benefit of contributed
services such as ATM (Asynchronous towards gearing
Transfer Mode), Frame Relay, VSAT and up a generation of
ISDN. The corporate offers fixed-line services telecom
specialists, who
over a Next Generation Network and has been
work today to
migrating sections of its users onto the support
advanced network. By establishing NGN, expansion and
Etisalat will be able to offer voice, video and investment plans
data over one single source, enabling true of the Corporation
Triple-Play functionality. in fourteen
countries across
Etisalat Entities Africa and Asia.
Realizing that true empowerment can
happen only with education, Etisalat is
engaged in providing quality education to
UAE with its Etisalat Academy and the
Etisalat University College. These two
initiatives are designed to turn the UAE into a sectors, both domestic and international. corporation. Etisalat has also won accolades
centre of professional training excellence. Services provided by the Customer Care from across the region for its Emiratisation
Courses held here include subjects such as Centre to its clients include contact handling, programmes that have secured jobs for
IT, Business Administration, Information telesales and market research, and call young national professionals for over 40 per
Security, Basic Sciences, Communication centre consulting services. cent of its workforce.
Engineering, Electronic Engineering and
Computer Engineering. Figures Future
EMIX (Emirates Internet Exchange) is the The year 2007 was dynamic for Etisalat In 1982, Etisalat was the first telecom
first Network Access Point (NAP) in the with success at multiple levels, especially operator in the region to introduce a mobile
Middle East. Built on multiple STM-1 circuits through its international expansion which phone service in UAE, and was one of the
landing on the East and West coasts of the saw acquisitions of licenses and assets in early adopters of GSM technology,
UAE, EMIX's state-of-the-art platforms are Indonesia and Nigeria. By the end of 2007, introducing it to customers in 1994. Since
designed for the transport of high-quality Etisalat reported annual Net Revenues of then it has established itself as a regional
and high-speed Internet service. US $5,815million and Net Profits of pioneer by introducing both 3G and MMS in
Emirates Data Clearing House (EDCH) US$1,831million, showing strong growth 2003, and most recently, the BlackBerry
was established in 1994 to provide a single versus 2006. This trend is continuing in service in 2006.
point of contact for the roaming facility 2008 and as of July 14 Etisalat was Etisalat looks at a future in which
offered by GSM operators. It is one of reporting Net Revenues of US$ 3,390m and technology extends its reach. Already,
only five companies worldwide that Net Profits of US$ 1,394m. Etisalat has music, books and services no longer have to
offers electronic data transfer and received its inaugural international corporate have a physical format to be sold online.
financial services. credit ratings in 2008. Moodys has awarded an Advanced networks will increasingly provide
Ebtikar's product range includes chip- Aa2 rating, Standard & Poors A + and Fitch education, healthcare and other services
based smart cards with memory or Ratings an AA-. Etisalat was also named as a and goods. For instance, telemedicine
microprocessor chips, as well as non-chip- Diamond company in terms of financial already allows patients to seek the best
based cards for multimedia applications. transparency by the SCA (Securities & advice from doctors around the world; now
Ebtikar services the industries of Commodities Authority). robotic aids are beginning to make remote
telecommunications (Pay phones, GSM, surgery possible. As the pace of
Internet), health, parking and others. Contribution to the Community technological change increases, Etisalat
The Customer Care Centre from Etisalat Even though the main objective of Etisalat is intends to extend its reach into new
was established in 2000 to handle all the to provide telecommunication services to the technologies, services and markets and, in
Corporation's non face-to-face customer nation, it has always adhered to the the process, raise the benchmark in
interactions, both in UAE and outside. principles of Corporate Social Responsibility. customer services, acquisition and retention,
Having over 500 seats, it is the largest The corporation strengthens the society it thus enhancing shareholder value. These
operation of its kind in the Middle East, and serves by supporting social, economic, advances and intentions to excel, at the end
is ISO-9001 certified. Apart from Etisalat sports and cultural activities. It also of the day, show what a successful
including all its divisions and subsidiaries, participates in economic related conferences corporation is all about.
the Customer Care Centre also handles and exhibitions which are organised
inbound and outbound services for throughout the Emirates and the region and Tel: 101
companies in the private and Government is an award-winning socially responsible www.etisalat.ae
216 Best of Dubai

CSR
Etisalat supports people with special needs through
their unique 'Freedom Package' which provides enhanced
communications options.
Their continued support goes to Dubai Centre for Special
Needs - Phone System, People with special needs Centre,
Wedding Ceremony for Special Needs People, and Deaf Week.
Environment friendly initiatives include the use of electronic
payments through the mobile which will help reduce paper
waste and the Envirophone initiative to recycle people's old
mobiles.
Etisalat's Academy has implemented the EasyLearning
initiative which works for the development and qualification of
professional candidates in more than 134 countries.
- Over 40,000 BlackBerry customers

- 510 roaming agreements
- 186 countries
- As of July 2008, Etisalat has 6.83m mobile customers, 1.35m
Fixed line customers and 1.02m Internet customers.
218-219_Philips@L8:Bab Al Shams 9/8/2008 5:04 PM Page 218
Greening the community

Information, Communication & Technology
Long established as the world's leading electronics brand, it is only fitting

that Philips, that first began producing electric light bulbs more than a
century ago, should be flying the flag for energy-efficient lighting
technologies. Light emitting diodes (LEDs) have long been used for a
variety of visual displays. Now LED technology is about to change the face
of lighting across almost every segment, including homes, offices,
hospitality, roads and retail sectors.
Philips will be running workshops together with the Dubai government, Department of Tourism and Commerce Marketing in November 2008 to increase the awareness of energy consumption in hotels and supporting
them towards energy efficient solutions. In the same month the company is organising a 'Green Week' in Dubai to increase public awareness towards energy saving.
218-219_Philips@L8:Bab Al Shams 9/4/2008 12:10 PM Page 219
fits. Only after usage do they experience that

I ntended to replace incandescent and
halogen lamps, it is still early days for LED
light bulb technology in terms of its
its lifetime is short, light output is fading fast or
lamps simply change colour. To make sure
performance. So too is the price tag relatively people buy the right product and prevent
high at present. However, believes the disappointment, we are setting up training
company, over the next two to three years the programs and workshops in hotels and other
positive benefits of LED lighting promise to be segments. After the course, people are better
huge, in terms of both its long lifetime and prepared to make the right decisions and
energy saving properties. Recent research by recognise the difference between the initial
Philips has shown potential energy savings of cost of a lamp and the value of lighting. After
40 per cent. In monetary terms, this is a global all the cheapest lamp is often the most
saving of around US$64 billion. This equates expensive lighting solution."
to 555 million tones of CO2, 1,560 million Philips will be running workshops together
barrels of oil per year or the annual output of with the Dubai government, Department of
530 medium sized power stations. Tourism and Commerce Marketing in
"Commonly used products like November 2008 to increase the awareness of
incandescent light bulbs can easily be energy consumption in hotels and supporting
replaced by energy saving lamps," states DP them towards energy efficient solutions. In the
Smedema, general manager for Philips in the same month the company is organising a
Middle East and North Africa. "This 'Green Week' in Dubai to increase public
replacement will save 80 per cent on energy awareness towards energy saving.
consumption right away, which reduces CO2
by 41kg per year, per lamp. It also lasts two to Walking the talk
three times longer, which dramatically reduces On an equal scale is Philips' own internal
maintenance and saves time and money." environmental pledge. As part of its
Aside from the environmental and cost EcoVision4 environmental action plan - now
benefits is the adaptability of LED running for its fifth year - is a absolute
technologies. Aeshetially, LED lighting can reduction of its own operational carbon
provide any desired colour and create effects footprint of 25 per cent by 2012. This
not possible with existing technologies. For includes doubling its investment in green
road lighting, with no need for filters (coloured innovations by 2012 and further increasing
filtered incandescent lamps can lose 90 per the energy efficiency of its operations over
cent of available light), the energy savings are the same period.
significant. For industrial lighting, the extra low Another major target is to generate 30 per
voltages of LED lighting (typically 12 or 24 cent of the company's total revenues from
volt) is a major safety advantage. green products over the next five years (up
"Each segment asks for a different from 15 per in 2006), "In the coming years
approach," explains Smedema. "Where road Philips intends to grow in lighting in the Middle
lighting mainly uses high pressure sodium East," offers Smedema, referring not least to
lamps, offices ask for fluorescent lighting the region's fastest growing industry - tourism.
solutions and fashion shops are moving from "Building on current lighting contracts with
halogen towards compact discharge lamps. some major hotel chains, we want to grow with
What they all have in common is the major players changing them into 'green'
increasing need for energy efficiency." hotels and supplying them with latest
innovations using more LED technology. The
Community awareness UAE Government is already making
Still, concedes Smedema, creating public tremendous inroads into developing
awareness is crucial to the uptake of such environmental initiatives and technologies. It is
technologies within the region. "Because of our aim to continue to support the government
limited knowledge and awareness in the to this end and making the Middle East an
Middle East, it is difficult to recognise and eco model for other parts of the world."
appreciate the difference between one lamp
and another," he feels. "Logical behavior is that Tel: + 9714 309 5035
people buy the cheapest lamp as long as it www.mea.philips.com
220-221_Blink@L8:Bab Al Shams 9/4/2008 12:16 PM Page 220

Framing new perspectives
Blink Studios, a recent subdivision of the Greenline Group, has come to

life in response to an increasing market demand for television, motion
picture, and corporate productions. As a central player in Dubai's
expanding realm of 'presentation media', Blink Studios has recently begun
to penetrate the international television and film arena, while continuing to
strengthen its regional presence.
Blink Studios at Dubai Studio City Tooters 3D Animated Series
The Film Studio works with a cadre of seasoned directors, producers,

S ince its establishment, Blink Studios has been at the forefront of digital
animation in Dubai, both in connection with regional animated
entertainment and computer generated (CG) visual effects for live-action.
writers and researchers who share a common agenda: To utilize Dubai's
resources and rich environment, as well as the state-of-the-art facilities at
As the first animation studio to secure significant studio space at Dubai Dubai Studio City to produce top-notch television programs, commercials
Studio City, Blink Studios stands as a reflection of the company's and feature films. With its unparalleled regional relationships and
unwavering commitment to producing quality CG animation in the emirate. associations, Blink Studios has access to a wealth of research and
With Dubai's vibrant and fast growing economy abundant with a myriad information pertaining to historical events, modern-day Arabia, and a
of business and production initiatives, Blink Studios has responded to the variety of world cultures.
rapidly increasing creative and commercial demand by focusing its With the unprecedented growth and significant economic power
energies on three distinct production divisions; a Film Studio, a Design that Dubai has garnered over the past decade, it is no surprise that a
Studio, and an Animation/ Visual Effects (VFX) Studio. "Boasting state-of- growing abundance of companies have flocked to the region. In response
the-art equipment and the most advanced technology available, Blink to the massive influx of start-up companies who require corporate
Studios is capable of producing content to suit a wide range of production identities, branding and integrated solutions to express their individuality,
budgets, while always maintaining the highest levels of professional Blink Design Studios is the definitive answer. In a market where the
standards", says Business Development Manager Tarek Mounir. primary aim is to stand out among the rest, the Blink Design Studio caters
The services offered in the Animation VFX Studio include animated to the overwhelming demand of Corporate Identities, Publications, and
series for television/ DVD, motion graphics, and walk-through animation; Web Design.
with the latter serving Dubai's booming design, construction and real The companies' mission is unequivocal: To deliver a product that is
estate sectors. nothing short of excellent to its discerning individual and corporate clients.
220 Best of Dubai

220-221_Blink@L8:Bab Al Shams 9/4/2008 12:16 PM Page 221
Roy Badro, Film Director
CG Perspective - Technology and artistry Tarek Mounir, Business Development Manager and
Hani, Kichi, Animation producer/ Director.
To serve this mission, Blink fosters relationships with its clients that
are based on clear communication, creative collaboration, and
professional partnership.
From its inception, the team has positioned itself as a leader in
global collaboration and co-production. "While maintaining its core
principle of delivering only the very best, we have been successful
on both a regional level and on a worldwide basis", Tarek explains.
Through its relations with top international entertainment
companies with decades of experience, Blink Studios is firmly
committed to creating international content suitable for today's
global market.
Mounir Concludes: "As Studio City's first digital animation
studio to successfully forge international partnerships, Blink Studios
is paving the way for unprecedented, global production opportunities
in Dubai."
Tel: + 9714 425 3504

CG Perspective - Precision and perspective www.blinkstudios.ae
Best of Dubai 221

222-223_times - sab@L8:Bab Al Shams 9/4/2008 12:21 PM Page 222

The 'Best Of' Times
Launched in 2007, SAB Media has made significant progress in
developing both The Times and The Sunday Times across the region
from its Dubai Media City base, thanks to a unique partnership
between it and Rupert Murdoch's News International.
The Times has covered the region since its earliest days, reporting on many of the region's significant founding events such as Sheikh Zayed's birthday on 2nd December 1918 to
the announcement of the UAE's independence on 2nd December 1971.
222 Best of Dubai

222-223_times - sab@L8:Bab Al Shams 9/4/2008 12:21 PM Page 223
I t was back in 1798 that The Times made its first

appearance in The Middle East when its journalists
reported on Napoleon's arrival in Egypt.
Since then, like the desert sands, events and
history have ebbed and shifted dramatically, during
which time the newspaper, along with its sister title
The Sunday Times, have grown to become two
of the most influential and respected newspapers
in the world.
Along the way, The Times has maintained its
presence in the region reporting on some of its most
significant and memorable events, with the UAE's
developing history regularly finding its way into the
newspapers' columns.
Today, the newspaper has an even greater link
with the Middle East, thanks to a unique partnership
between Saudi owned company SAB Media and
Rupert Murdoch's News International, which sees the
international edition of both papers being printed
daily in the Middle East.
Launched in 2007, SAB Media has already made
significant progress in developing both The Times
and The Sunday Times across the region from its
Dubai Media City base.
Both papers are now available in several GCC
countries on the morning of publication and SAB
Media is currently in the process of expanding its
regional print sites across the rest of the Middle
East to provide its daily offering to an even greater
number of readers.
Simultaneously, a full-colour product and a greater
focus on Middle East content through a dedicated
Middle East edition are also being developed
which will all add up to produce a significantly
enhanced package for the papers' many loyal Middle
East readers.
Focusing on a diet of international news, sport and new readers in the region."
a second to none business section - interspersed with John Witherow, Editor of The Sunday Times added:
regional advertising from the ever-swelling ranks of "We are delighted to have this opportunity to extend
blossoming Middle East businesses - the papers the availability of The Sunday Times across this
currently enjoy a circulation of just over 22,000. important region. We are proud of our reputation for
This has been helped in no small part by significant delivering news and analysis to an intelligent and
and targeted marketing and subscription-building thoughtful audience. There are more than 3.5 million
exercises, such as having the entire Times business weekly readers of the Sunday Times and this figure is
desk team out for the Leaders in Dubai conference only increasing further through our partnership with
in 2007. SAB Media in the Middle East."
Available through retailers or by subscription at "One reason we're excited to have the licence to
home or at work, The Times and The Sunday Times publish The Times and The Sunday Times here is its
contains an unparalleled depth and breadth of broad appeal," said Sheikh Salah Al Belawi, Chairman
coverage that has become the newspaper's of the SAB Media.
trademark over its 220-year history. Long regarded as "The newspapers offer advertisers a way to reach
required reading for political and business leaders, the region's political and business elite, along with an
The Times and The Sunday Times combine objective educated and engaged English-speaking audience.
news reporting with hard-hitting political analysis, lively From a branding standpoint, The Times name sells
commentary and incisive business reporting. itself. There is not another publication that can touch it,
"We are proud that we are now available daily in terms of recognition and respect."
in a region that is destined to play an ever more SAB Media is a part of a conglomerate of
influential role in the world," explains James Harding, companies under the umbrella of Saudi based
Editor of The Times. SAB Group Holding Co owned by Sheikh Salah
"Since 1798, when The Times reported Napoleon's Al Belawi which cover a wide area of sectors
arrival in Egypt, we have invested heavily in our ranging from construction to investments, real
reporting from the region and we now have one of the estate and retail.
largest correspondent networks in the Middle East. For all enquiries related to The Times and The
Expanding our printing operations across the region is Sunday Times both regionally and internationally,
another significant moment in our history and we look
forward to providing intelligent, informative and Tel: +9714 364 2900
entertaining news, comment and analysis for many www.thetimesme.com
Best of Dubai 223

224-225_Art, Media & Heritage@L8:Chapter pages.qxd 9/4/2008 12:46 PM Page 224
Chapter 12
ART, MEDIA & HERITAGE
224-225_Art, Media & Heritage@L8:Chapter pages.qxd 9/4/2008 12:46 PM Page 225
“Follow in the footsteps of your fathers’ virtue! How could you hope to
climb high unless your fathers’ will climbs with you?”
Friedrich Nietzsche, German Philosopher & Scholar (1844-1900)

226_229_dariush_L8:Bab Al Shams 9/4/2008 5:36 PM Page 1
Where art meets intuition

Art, Media & Heritage
Architect, town planner, photographer, author, off-roader and visionary,

Iran-born Dariush Zandi has influenced the Dubai skyline over three decades.
His world encapsulates beauty, harmony and space, creating optimum living
conditions by fusing the traditional and contemporary. His creations
demonstrate an unfailing passion for art and restoration. A vibrant persona
belies his subtle manner and modest demeanour.
Designed by Zandi, this home in Mirdif is a unique example of his architectural execution.
226 Best of Dubai
Zandi's home is exquisitely designed, everything within it has a meaning and a purpose.
spacious modern glass building at the end of

T o visit the Courtyard, one of Zandi's creations
in Dubai, is to stumble upon a gem amidst a
mechanised ocean. With warehouse after
the walkway is the welcome. Born from his
belief that nothing is impossible, being the first in
warehouse, the Al Quoz Industrial Area is not a the area, Zandi overrode the notion that such an
conventional location for an art gallery yet, upon artistic area could not be made possible on an
arrival, the secluded site seems all the more industrial site and, paving the way for more as
enchanting for it. Wandering through the gates, art galleries to move to the area.
the sound of trickling water and picturesque The Courtyard is an artistic oasis housing
attached facades of varying traditional styles, global art. Created to inspire, support and
complemented by the juxtaposition of a display the work of predominantly Middle
Dariush Zandi with wife Shaghayegh Arabi
The Courtyard is a haven of creativity and individuality that resonates with artists, architects and visitors alike.
Best of Dubai 227

Eastern artists, it opened in 1998. Yet it is oldest quarters: the Bazaar". The artist initially Continuing his work, his newer projects evoke
evolving constantly, mimicking its creator who worked on the plans for an urban design an element of the traditional. Whether it be
believes that growth is the only permanence in competition based on the Creek side. The city villas on the Palm or townhouses, Zandi
life. He believes that life flows and is malleable; was rich in opportunity for an architect and designs with people and environment in mind,
objects are added, detached and reused as Zandi created the master plan for the Deira creating optimum living spaces that emulate
part of a cycle. The artist's passion permeates Creek Corniche project. Subsequently, he the essence of Emirati traditional design - wind
the spectator as Zandi explains his work; returned to the US for his post-graduate towers, earth tones, landscape and working
"Look at these stones," he says pointing to one studies in urban design, architecture and town with water.
of the structures. "They were dumped by planning and it was not until 1980 that he The plans for an upcoming urban
somebody else but were a treasure to me." returned to Dubai. Inquiring about his prior architectural project demonstrate Zandi's
Inspired by a favourite endeavour, he then project, he was soon at work again, modifying vision for Dubai. Utilising his creative
guides to another area, "Those pulleys and his original design and transforming the temperament, the proposal for this area
railings are from an old dhow and this window creek in the process. Initially planning to included the plans for a traditional walled city
sill holding plant pots used to be the toilet stay for only six months or so, Zandi has boasting crafts and souqs, as well as a
seats on a dhow. Preserving history is one of remained in Dubai ever since. As a convincing twists and turns: Zandi fantasized
the most valuable things we can do, leaving believer in fate he explains that his destiny; "It an entire history for the area, composing a
something for the future." was a chance to use all my experience and all letter from a father to his son, discussing the
Zandi transfers these ideas to his condo- my travels. I had a city right here, under my historical town. Even though the site may seem
style personal residence. The apartment hand - and that's not a chance that many antiquated and decrepit, it embodies total
bursts with natural light from the floor to people get." harmonious living with the important feeling of
ceiling windows; the split level style promotes Zandi with help of a few friends developed community through his promotion of rebuilding
the circulation of air with high ceilings the first art institute in Dubai, where he also the past and the tradition. Strangely, he had
lending a feeling of space. Within this taught interior design, architecture and already designed a new township in that same
contemporary shell, Zandi has interspersed photography to a diverse mix of students area in 1981 as the town planner working for
unique design features like the various including Shirley Kay, wife of then the British the city. For Zandi it does not seem unusual,
parts of a Turkmen house. Scattered Consul General. The restoration of Sheikh as ideas take time to develop. "A city is
throughout are objects for a forthcoming Saeed's house and the some of the houses in organic; it grows at its own pace - sometimes
project, featuring metals distressed by natural Bastakiya district are just a couple of his slow, sometimes fast. In this case, the plans
forces and time. With these old objects, Zandi preservation projects. In addition, he has took 25 years."
sees a potential for renewed life. His home is helped maintain the traditional buildings of Zandi's belief in the flexibility of life leads
gallery-like, yet not pretentious, nor Dubai in many areas, both through restoration him to pursue many projects. Photography is
overwhelming; everything within it has a and insightful design in keeping with the city's a natural passion, having taken his first
meaning and a history, being found and distinctive architecture. Demolition of old pictures as a boy - "My camera has been like
treasured by him and his like-minded wife, the areas of Dubai has always been a sensitive a faithful companion on all my trips", he
artist Shaghayegh Arabi. issue for Zandi as he laments the loss of the explains. One of his most interesting projects
Dubai has been the ideal setting for Zandi's old, seeing it as damaging to history, culture was working with Michael Tobias on the
artistic vision and mission. His love for the city and simply a waste of resources. He has photography book Dubai 24 Hours. While they
began upon arrival in 1978, explaining; "Dubai encouraged the preservation of older, decrepit were creating the superb images, film crews
with its souqs and windtower houses reminded areas that may have fallen victim to Dubai's followed, making a documentary film, which is
me of my childhood spent in one of Tehran's construction craze and desire to reinvent itself. now a DVD.
Beautifully crafted yet understated and elegant, Zandi's

architecture is frequently a refreshing relief from the
excessive opulence of many of Dubai's landmarks.
As an able photographer and author of series of “Off-Road In The Emirates” books Zandy has taken inspiration from the desert environment. Dubai has always held a unique place in heart; "I believe in destiny" he explains.
Excursions have also feature in Zandi's life. destinations. He is also the co-author of Zandi's philosophy is inspiring and his
He has always been attracted to remote Architectural Heritage of the Gulf. Progressing vision is sincere. Despite his many
places and as a child he loved leaving Tehran every day, Zandi's zeal for life and opportunity accomplishments, the future for Zandi is as
to travel to the villages. "Life there intrigued me may take him anywhere. Just recently he unknown to him as the roads he explores.
with its simplicity," he recalls. Sustaining this made a documentary series about Dubai's Given his track history, it seems that anything
passion, Zandi has researched and written heritage architecture, "I don't claim to be a can be expected.
four volumes of Off Road in the Emirates filmmaker, but I have knowledge of the subject
(Motivate Publishing), the definitive guide to and it interested me. So with help of a few Tel: +9714 347 5050
some of the UAE's most secluded and unspoilt professional I did it.'' www.courtyard-uae.com
Best of Dubai 229

230_231_ Art Dubai_L8:Bab Al Shams 9/8/2008 5:33 PM Page 1

Artistic horizons explored
"Art Dubai has become the region's commercial art-trading hub and an
immensely important platform for the whole international art community,
providing a chance for important regional artists and art initiatives to engage at
a serious level with curators and collectors around the world. We aim to build
on the success of this year's event and continue to expand on an extensive
range of arts projects, artworks and galleries and educational programmes for
Art Dubai 2009," says John Martin, Director of Art Dubai.
Throughout the year Art Dubai engages with the local community through the work of START, an outreach programme which seeks to establish artist lead workshops for deprived
children across the Middle East. The fair also works with local universities and arts students, running a comprehensive Internship Scheme
230 Best of Dubai

230_231_ Art Dubai_L8:Bab Al Shams 9/4/2008 5:43 PM Page 2
Salima Hashmi curated 'Desperately

A rt Dubai, an annual international
contemporary art fair taking place
each March at the Madinat Jumeirah,
Seeking Paradise' including work by
the leading artists from Pakistan
is preparing for its third year in March working today. Other artists who
2009. In its initial two years the event have displayed their work as part of
established itself as the leading art Art Dubai include Wim Delvoye,
event of the region, bringing together Tarek Zaki, Lawrence Weiner, Amir H.
top commercial galleries from thirty Fallah, Sunil Gawde, Subodh Kerkar,
countries exhibiting work by more than Nadim Karam, Parviz Tanavoli and
540 artists as well as a host of Lara Baladi.
international visitors - ranging from art Art Dubai encourages the whole
professionals to collectors and a arts community of Dubai to display the
culturally engaged public. best of contemporary art from the
The unique quality of Art Dubai is region and abroad so that international
the variety of subsidiary projects and visitors can see the wealth of talent
events that take place throughout the here. The Creek Contemporary Art
week. The Global Art Forum is fast Fair, established by the XVA Gallery
becoming the Middle East's leading based in Bastakia, Bur Dubai is a
cultural platform, with fifty of the global satellite fair displaying the work of a
art community's most respected number of artists in houses in the
curators, collectors and artists coming historical quarter of Dubai. DIFC held
together in candid debate, presenting a 'Season of Arts' during March and
and disputing their ideas of where the the Jam Jar operate the Art Bus,
region is positioned in the international taking visitors to the city on a tour of
arts scene. Speakers ranged from the highlight sites across the city. In
Glenn Lowry, Director of MOMA, New 2009 for the first time, Sharjah Biennial
York, Rem Koolhaas, Architect from will open the day before Art Dubai and
Rotterdam who is involved in a number will be the fairs main partner, ensuring
of projects in the UAE and artists such that all VIP and Press guests to the
as Daniel Burren and Ai Wei Wei. region will attend both events. Since
Art Dubai 2009 will see the display Art Dubai 2008 a number of new
of the winners of the first year of the gallery spaces have opened, for
Abraaj Capital Art Prize. In both 2007 example Ayam Gallery from
and 2008 a number of innovative art Damascus, Syria now have a
projects and commissions were spectacular space in Al Quoz which is
displayed across the venue; on the growing to be the commercial gallery
water terraces surrounding Fort Island centre of the city with a host of more
and Jumeirah Beach. The car park established galleries based here such
was transformed into 'Art Park'; a as The Third Line, B21, Meem Gallery.
venue for video work by a host of With an aim to be inclusive instead of
artists such as Kader Attia, Lida Abdul exclusive in their approach, Art Dubai
and Idris Khan and installations by is evolving as a platform for talent and
artists such as Jitish Kallat and Khalil artistic innovation in the region and
Chishtee. Bidoun commissioned an further afield.
Artist Cinema and local design agency
Traffic designed the Bidoun lounge. Tel: +9714 342 2395
2008 saw the first curated project, www.artdubai.ae
Best of Dubai 231

232_235_ Lily Bandak_L8:Bab Al Shams 9/4/2008 6:17 PM Page 1
Eastern Perspectives
Lily Bandak's photography portrays a striking vision of the UAE, highlighting the
advancement of its cities with more traditional images in order to communicate the
complexity and beauty of the people, their culture and achievements.
the US and designed a camera which

H er initial visual project aims to dispel
the western misconception of the
Middle East as inferior in terms of
could be fastened to her wheelchair
allowing her to continue her work within
scientific and technological development the Middle East.
and she pays particular attention to the Lily's return to the region began with
unknown accomplishments of the many her travels in Bahrain and continued into
talented and ambitious women she has the UAE, throughout which she
met through her work. endeavored to demonstrate to the Arab
In addition to this commendable World that a person with disabilities, even
objective, a more recent ambition is to in a wheelchair, could be an active
highlight the difficulties faced by people member of society. The biggest challenge
with disabilities and moreover, what they that she faced was trying to change
can achieve with the right help and people's attitudes towards those who are
support. This is a particularly passionate disabled. She found that people in
project for Lily as she suffers from Multiple general and more particularly in the
Sclerosis - a condition that, since her Middle East saw disability as a finite
diagnosis in 1984, has caused physical condition worthy of pity. Her aim for the
disability restricting her to a wheelchair future is to introduce assistive technology
and impeding her photography. After a to the region so that the disabled can be
period of frustration, Lily sought help from more independent.
the Vocational Rehabilitation services in The situation of the disabled is rapidly
improving within the UAE as

people realize the importance of
valuing all members of society and
see what inspirational figures like Lily
Bandak can achieve. Although
private care is available, more recently
there are widespread public efforts to
ease the problems of people with
special needs and support their
families. Some of the organisations in the
UAE that assist in this include the
Sharjah Humanitarian City, Emirates
Special Needs LLC (Abu Dhabi),
Abu Dhabi Centre for Care and
Rehabilitation, Dubai Club for Special
Sports and Takamul (Dubai), just to
name a few.
In addition, the UAE Government
passed the Disability Act (Federal
Law No.29/2006) in November 2006
which protects the rights of people
with disabilities and special needs.
It is now the responsibility of architects
and construction companies to
provide equitable facilities to their new
sites for all members of society, as
recognition and subsequent action
by these groups helps to increase
general awareness.
Born in Jordan, Lily is now an
American citizen, living in Newark.
She was educated in Paris and the US,
studying at such institutions as the
Philadelphia College of Art, the
University of Delaware and the
Antonelli College of Photography.
Her work has included the personal
photography of many public figures
within the Middle East, inclusion as the
only female to have her work on
permanent display in the White House
and her participation in the book,
Images of Egypt, sponsored by the
Egyptian government.
This is all just the beginning for Lily as
her vision is to see people with special
needs not just supported in separate
schools and organizations, but
integrated within society. For her, this can
be achieved through assistive
technology and the UAE would be an
ideal place to launch her ideas due to its
positive and progressive attitude. From
her early memories of a small fishing
village that was Dubai in 1980, the vision
that it represents today is something that
Lily is very proud of and her photos
share this with the rest of the world. "I
am hoping to change the outlook on
people with disabilities, especially in the
Arab World and I wish I could get people
to join me in this effort. We, in the Arab
World, have over 10 million people with
disabilities and we need to try and help
them", she concludes.
www.arabworldphotography.com
Tracing centuries of craftsmanship through photography.

236_237 - Riot Art_L8:Bab Al Shams 9/4/2008 6:22 PM Page 1
Art in pictures
With the range and diversity of visual arts growing in tandem with
Dubai’s inexorable development, the voraciousness for novelty
and the quest for aesthetic appeal is a testament to the emirate’s
desire to appear picture pefect.
Together with Rodney Keith, Heidi Rohm, Managing Partner Riot Art puts the philosophy
of her company into focus.
When did you establish Riot Art and what was the rationale for starting the company?
Riot Art was established in 2007 and was born from the passion for great photography. As
commercial photographers we believe that great photography is a piece of art, capturing
moments and evoking emotions, and looks at it best when well presented - ie printed and
mounted in large format. Not able to find a printer that could give us the quality and colour
reproduction we wanted - we saw the opportunity to offer a superior and niche product
and service, allowing everyone to turn their photography into a masterpiece.
236 Best of Dubai

236_237 - Riot Art_L8:Bab Al Shams 9/4/2008 6:22 PM Page 2
How has the firm evolved over the years since aspects of our business.
its inception? How many people do you The Riot Art Portrait Studio seemed a logical
currently employ? extension to the existing business our studio
We are a team of 12 and growing …… team wanted to do portraits that were different
and edgy.
Our print to canvas has evolved to an By providing a relaxed atmosphere we
online service enabling clients to upload capture the personality and spirit of everyone
their photographs online and even have we photograph - we also encourage personal
them delivered! items and props at the shoot.
We have also created and evolved our own After the studio shoot we edit images
distinct style in the Studio - specialising in digitally, the client then returns to view the
attitude and alternative family portraits. images and can then chose to purchase
Understanding our client, the brand and images individually, framed, on canvas or from
getting under the skin of commercial our range of very popular collections.
photography projects means that we Our own unique edgy style and ability to
can capture photography that is to the capture moments that will always be a memory
client's expectations. of a good time spent in the studio apart from
having a great portrait to hang on the wall. Our
What were both Rodney and you doing before talented studio photographers are dedicated to
you started the business? detail, and their passion for photography and
every photograph should provoke emotion and
Rodney has always been in the design and personality are evident in their work.
this is the key to adding value to the trend and
creative industry and worked with world Riot Art Photography has become
style we achieve.
renowned photographers learning from the synonymous with exceptional bespoke
best. Heidi's marketing background, and love photography which aids communication and
What changes have you witnessed in
for photography was a perfect skill set match tells a story for our clients. We aim to seek out
terms of the UAE's development as a hub
and then it was just a matter of getting the the unique features of our projects, understand
for visual media and branding services
wheels in motion! the application of the photography and ensure
and where do you see the market heading
that we deliver photography that is both
from here?
Can you briefly run through your main exceptional, on brand and becomes our clients
Clients in the UAE expect the best and they
operations and services? Of these, which do best communication tools. We believe that our
also expect delivery to be in line with
you consider to be Riot Art's unique photography should be able to tell a story and
international standards and very often work
competitive selling proposition(s)? make words redundant.
produced by local company's not only rivals
At the Riot Art Print Shop we wanted to Of most importance to clients is the time we
but challenges some of the best world wide.
encourage everyone to enjoy the photographs spend understanding and driving a clear brief,
they had taken - turning it into wall art, by this enables us to deliver photography which
What's next on the agenda for Riot Art? Where
printing their favourite photographs to large more than meets expectations, and become
do you go from here?
format onto canvas or fine art so they could be their best communication tools.
We are working on subsequent outlets in UAE
enjoyed everyday.
and abroad. Our mission is to become
We spend time recommending interesting What are the emerging trends in
synonymous with photography that is
crops, and making minor retouches. Most photography?
exceptional - our joy comes from seeing
importantly the quality of the print and the work Trends change all the time - people often have
clients taking a trip down memory lane as
we produce is exceptional our customers can a preconceived idea of what they like. In the
they look at their photos and remember the
be guaranteed their prints will be a lifetime studio our edgy style is popular with high and
time in the studio - or a holiday photo that they
memory. We use only the best quality canvas, low key photography is getting very popular
printed to canvas.
papers, ink and equipment from leading i.e: great use of lighting. Clever photography
suppliers. We sum this up as - More than which is emotionally appealing and thought
Tel: +9714 422 4166
you expect - and I think this applies for all provoking is a trend commercially. We believe
www.riot-art.com
Best of Dubai 237

238_239_ CSR, Green Innovation,_L8:Chapter pages.qxd 9/4/2008 6:25 PM Page 1
Chapter 13
CSR, GREEN INNOVATION & ASSOCIATIONS
238_239_ CSR, Green Innovation,_L8:Chapter pages.qxd 9/4/2008 6:25 PM Page 2
“Poverty is unnecessary...
Business money is limitless”.
Muhammad Yunus, Microcredit Pioneer, Nobel Prize winner for Peace, 2006
240_241_ Grameen Foundation_L8:Bab Al Shams 9/4/2008 6:29 PM Page 1
People Empowerment
CSR, Green Innovation & Associations
Grameen-Jameel is a not-for-profit limited company jointly owned by Grameen

Foundation and Bab Rizq Jameel Limited, a subsidiary of Abdul Latif Jameel Group.
The company was founded in March 2007 and incorporated in Cyprus with a branch
office in Dubai's International Humanitarian City. It is an example of the social
business concept pioneered by 2006 Nobel Peace Laureate Professor Muhammad
Yunus. Grameen-Jameel works to maximize social impact while reinvesting all of its
profits in the business so that it can continue to support microfinance institutions.
What if it were possible to channel the power of the free market to solve the age old and seemingly interminable problems of poverty, hunger, and inequality? Grameen Jameel is overturning conventional
banking practice by removing the need for collateral by creating a banking system based on mutual trust, accountability, participation and creativity
240 Best of Dubai

240_241_ Grameen Foundation_L8:Bab Al Shams 9/4/2008 6:30 PM Page 2
T he company helps alleviate poverty in

the Arab world through microfinance.
Grameen-Jameel has set a goal of reaching
one million new active microfinance clients
in the Arab world by 2011. In order to
achieve this, the company forms strategic
partnerships with microfinance institutions
(MFIs) throughout the region who share its
values: commitment to reaching women and
the poorest; aggressive growth plans; and
financial sustainability.
Grameen-Jameel provides support to
MFIs through its products, services, and
financing. This support enables MFIs to
increase the breadth and depth of their
outreach, as well as strengthen their
financial and operational sustainability to
better serve their clients. Through its
partnerships in Egypt, Jordan, Lebanon,
Yemen, Saudi Arabia, Morocco and Tunisia,
Grameen-Jameel has reached more than A revolutionary and more humane form of capitalism, microcredit is a cost effective weapon to fight poverty serving as a catalyst in the over all
200,000 new microfinance clients. development of socio-economic conditions of the needy who have been kept outside the banking orbit on the grounds that they are poor and
In addition to partnering with MFIs, hence not bankable.
Grameen-Jameel works closely with

Sanabel, the Arab microfinance network,
and Consultative Group to Assist the Poor
(CGAP), a multi-donor consortium housed at
the World Bank, to facilitate the spread of
information on best practices among
microfinance practitioners. The Arabic
Microfinance Gateway, the first major online
resource for microfinance in the Arab world,
is a result of close cooperation between
Grameen-Jameel, Sanabel and CGAP.
Our Roots
Grameen-Jameel is the first of its kind to
target microfinance in the Arab world in
order to address poverty and
unemployment, and shows how two very
different organizations, a western non-profit
organization and a for-profit, privately-held
Saudi company can come together to
achieve common social good.
Grameen Foundation is a global non-
profit organization based in Washington, DC
that combines microfinance, technology,
and innovation to empower the world's
poorest people to escape poverty. Founded
in 1997 with the support of Nobel Laureate
Professor Muhammad Yunus, the
Foundation has a global network of 52
partners in 22 countries.
Abdul Latif Jameel Group, based in
Jeddah, Saudi Arabia, is one of the Arab
world's most successful and respected
business groups. Founded in 1945 by the
late Sheikh Abdul Latif Jameel, the company
was granted sole distribution rights for
Toyota vehicles in Saudi Arabia ten years
later, which it has maintained ever since.
ALJ has a very active community services
program with emphasis on education,
training and development.
Spearheaded by Nobel Prize winner Muhammad Yunus, founder of Grameen Bank, microcredit which is an innovative banking program that
Tel: +9716 430 9120 provides beneficiaries, (mainly women) with small loans they need to launch businesses and raise their families out of crippling poverty, is coming
www.grameen-jameel.com to life in the Arab world.
Best of Dubai 241

242_243_ Helping Hands_L8:Bab Al Shams 9/8/2008 5:05 PM Page 1
Small is powerful
One of the most mercurial cities in the world; Dubai's streets can shift direction overnight
whilst buildings seem to materialize on the skyline as if conjured there rather than built.
The construction craze that has swept it up has transformed the emirate into the buzzing
metropolis it is today. Ensconced in comforts and prosperity, it can be easy for some to
forget the human price behind the architectural rewards. Some worker's malaise
underscoring some of the projects that Dubai is so proud of does not reflect the proactive
stance that the Government wants for its precious labour force.
Approximately 700,000 foreign laborers frequently work for up to 14 hours a day, seven days a week for a little as 1.9 Dhs per hour, a meager wage that they some don't even
receive for months on end. Exhaustion and malnutrition occur and the hazardous working conditions mean that injury, even death, can be a far too common reality.
242_243_ Helping Hands_L8:Bab Al Shams 9/5/2008 1:31 AM Page 2
debt, which is endemic, since many workers which include items such as rice, tinned fish,
A s well as the efforts of the Dubai
Economic Development Department,
who have put in place controls aimed at
have borrowed large amounts to get to the
Gulf in the first place.
tea bags and milk, directly into the hands of
the poorest labourers. By January 2007 the
regulating worker’s rights and standards Helping Hands started in 2006 when Elle generosity they encountered was so great
of living, one charity that aims to bolster and Roger visited a labour camp to deliver that they started to carry weekly Friday
this process by extending assistance food parcels and, shocked by what they saw, collections in the car park of the Mall
at grass roots level, is Helping Hands. immediately realised the enormity of the of the Emirates (level two, zones A to F
Thanks to the dedication of its founders, problem. By raising awareness in the between 11am and 12pm) which enables
Elle and Roger Trow to bettering the lives of community, they received an encouraging people to donate food, blankets and clothes
those in need, amazing improvements are response: “There are many people with the directly to those most in need. The charity has
being made. “We give a helping hand and same caring hearts who help and support us now evolved to assist house-maids who have
there are no strings attached. It does not with amazing loyalty and generosity in giving fled their homes due to appalling treatment.
matter to us where the person is from, us all the material requirements we need. In These young women are often severely
what his religion or beliefs are. If he or she effect, we are a channel for all of those traumatised, grossly over-worked and
is needy and we have it, we give it.” By people here who tell us that Dubai has been victims of mental, physical and sometimes
collecting and providing care packages good to them, and who have wanted to 'give sexual abuse.
that include food and basic requirements back' to society but did not know how to go The evolution of Helping Hands is a
such as bedding and toiletries, Helping about it until we came along and enabled testimony to the generosity of many in Dubai
Hands is a lifeline to those in Dubai them to do just that”, she says. Being first and makes a genuine difference to the most
struggling to survive. The charity can also and foremost humanitarians, Helping vulnerable members of society, not only by
help labourers break the crippling cycle of Hands targets the lowest paid migrant providing them with basic needs such as
workers; “the most exploited, the most food, but also by restoring a degree of human
disrespected, the most underprivileged: dignity. “We have had some tough times and
the invisible, the disposable and neglected it is very time consuming, but we never lose
members of society. We touch the lives of motivation or feel like giving up because we
human beings some people don’t even know the burdens of the people we are
know exist”. helping far exceed our own. The atmosphere
Roger and Elle moved to Dubai in 2001 when we go into a camp is joyous and being
after having lived in Bahrain for 20 years, able to help truly needy people is, for us, a
where they also were involved in charity work. blessing”, Elle concludes.
Since Helping Hands was established they
have visited the camps once a month, Tel: +97105 567 1434
delivering nutritionally balanced food packs, www.helpinghandsuae.com
244_245_- MEA_L8:Bab Al Shams 9/4/2008 7:58 PM Page 1
Building Bridges
Business with the Middle East /North Africa (MENA) region is thriving thanks to
high oil prices that have led to unprecedented regional growth and development.
Boasting the largest market for British companies in the MENA region, as well as a
large UK expatriate resident workforce, Dubai offers particularly rosy business
opportunities. With its unrivalled regional business intelligence acumen and vast
government and private sector contacts network, The Middle East Association
(MEA) is uniquely placed to assist in propelling businesses to take advantage of
the opportunities on offer.
Widely recognised as the UK's foremost private sector organisation for promoting trade and good relations
with MENA, Turkey and Iran, the MEA is an independent and non-profit making association founded in 1961,
representing some 400 large and small companies from all business and industry sectors in the region.
244_245_- MEA_L8:Bab Al Shams 9/4/2008 7:59 PM Page 2
W ith its diversified economy, (non-oil sectors

contribute around 95 per cent of GDP)
healthy growth rate (around 15 per cent) business
friendly environment, excellent infrastructure,
communications and numerous free zones,
Dubai is a magnet for foreign investment, with
British companies leading the inbound investment
pack. Even traditional British culinary stalwarts
such as The Ivy and the Wolseley restaurants
are setting up shop; the question every company
must ask is, can we afford to forgo a presence
in Dubai?
The MEA does not believe so. Widely
recognised as the UK's foremost private sector
organisation for promoting trade and good
relations with MENA, Turkey and Iran, the MEA is
an independent and non-profit making association
founded in 1961, representing some 400 large
and small companies from all business and
industry sectors in the region. The Patron of the
Association is HRH The Duke of York, UK Special
Representative for International Trade and
Investment. Its strong support of Business
Councils and excellent relationships with the UK
Government and Arab Governments are widely
recognised. Membership is strong and
progressive, and turnover has doubled in the last Michael Thomas, Director General MEA (sixth from right) with mission members during the MEA trade mission to Northern Iraq, October 2007
three years. This is a reflection of the energy that
the MEA has put into developing relationships
with the MENA region.
The MEA takes more businesses to the
MENA region than any other organisation.
In the last twelve months the Association has
led ten missions to the region. It continues to
break new ground, taking three missions to
Northern Iraq in the last couple of years. Another
new initiative is the launch of the MEA Women in
Business Network which is evolving in co-
operation with Women in Business International.
Its in-house programme of events,
including VIP and Ambassadors lunches, is
popular, with over 50 events held a year. With
successful conferences on Libya, Morocco,
Saudi Arabia and Tunisia attended by high level
business delegations from the country concerned,
the strength of the business network is proving
to be a useful resource for international
business development.
The MEA is becoming increasingly sector
focused - the financial services sector and the
education and skills sector are priorities. The 'City
and the GCC Countries Conference', now in its
third year, is recognised as the premier event for
promoting financial cooperation between the City
of London and the GCC countries. This year's John Hawkins lunch: 'John Hawkins, HM Consul General Dubai; Chris Innes Hopkins MEA; Geoffrey Barrow, John Crane EAA; Michael Thomas,
Director General, MEA at an MEA lunch for John Hawkins
event, organised in cooperation with the City of
London Corporation, attracted an unprecedented partner, Compass Rose, the Association is UAE in March 2008 was successful,
level of support from across the GCC region, lead working on the pioneering MENA Learning & benefiting from the personal involvement of
sponsors being Bahrain Economic Development Leadership Programme (MLLP), a highly His Excellency Sheikh Nahayan bin Mabarak
Board, Qatar Financial Services Authority, innovative programme bringing together the Al Nahayan, Minister of Education and
Emirates National Bank of Dubai and Boubiyan key pillars of private sector, government, civil Scientific Research. With support from such
Bank (Kuwait). society and academia to develop and deliver influential figures within the MENA region and
Aside from assisting in business expansion, sustainable solutions to learning and beyond, MEA aims to bridge the gap
the important focus on the education and skills development in MENA. The programme was between east and west in terms of both
sector reflects the urgency of the need to bridge launched in 2007 in the UAE and has business and education.
the skills gap in the region, and the UAE has generated a huge amount of interest. The 25-
featured strongly in the MEA's initiatives. With its strong education and training mission to the www.the-mea.co.uk
Best of Dubai 245

246_247_- BBG_L8:Bab Al Shams 9/4/2008 8:02 PM Page 1

Building Bridges
In existence since 1987, The British Business Group, Dubai and the
Northern Emirates (BBG) is committed to encouraging the development of
British business in the UAE and to strengthening the links between the UK
and Dubai as well as the Northern Emirates.
The BBG was set up in 1987 to encourage the development of British business in the UAE and, in its 20th year, now has over 1,200 members. It undertakes a wide range of activities from
communicating with decision makers and testing British goods to sharing best business practice and arranging networking events for its members.
246 Best of Dubai

246_247_- BBG_L8:Bab Al Shams 9/4/2008 8:03 PM Page 2
Mark Beer, Chairman and CEO, BBG
"Clearly Dubai, and the UAE as a whole,

T oday almost 1,783 British companies
are registered in Dubai, along with
thousands more which are managed by
is attracting growing attention from the British
Government, a fact underlined by its
Britons. With a sizeable community of over announcement last year that the country has
150,000 Britons residing in Dubai, making it been identified as one of the UK's ten key
the largest British community in the region, the 'emerging markets' where the British
relationship between the UK and the UAE Government is keen to deepen trade and
continues to flourish. investment relations. According to figures
Latest figures from the Dubai Chamber of from UK Trade & Investment (UKTI), the UAE
Commerce and Industry (DCCI) state that a is the UK's ninth largest export market in the
July 2007 report from the DCCI showed that world", explains Mark Beer, Chairman and
the UAE was the UK's largest trading partner CEO, BBG.
in the Gulf region in 2006: some 56 per cent "The liberal investment climate in the UK
of the UK's exports to the GCC region went to reflects the investment climate which has been
the UAE, equating to £3.6 billion worth of created here in Dubai by the Government, and
goods. Of that total, 80 per cent was destined this is something the BBG supports strongly as
for Dubai. part of their overall commitment to reinforce
In return, the UAE supplied around one third business links between the UK, Dubai and the
of the region's total £3.3 billion worth of exports Northern Emirates", he concludes.
to the UK. Again, Dubai accounted for the
lion's share of the £1 billion UAE exports by Tel: +9714 397 0303.
supplying 66 per cent. www.britbiz-uae.com
Best of Dubai 247

248_249- Dubai Women Association_L8:Bab Al Shams 9/4/2008 8:06 PM Page 1

Women United
H.H Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and
Ruler of Dubai is renowned for his respect and support of women, stating "Arab women
are half our community - Sometimes better than men. Perhaps in the past we lagged
behind, but today she is growing to better heights in our society and is able to achieve
goals within our communities. She will only grow". Realizing this vision is the aim of the
Dubai Women Association and what they work towards, by promoting the role of women
in the UAE to ensure equal rights and ever improving prospects. The Dubai Women
Association was established in 1974 and is chaired by Sheikha Amina Al Tayer. It is a
public welfare establishment that exists under the umbrella of the General Women's
Association of the UAE. With cultural and social activities represented in conferences,
symposiums, lectures, workshops and more, all activities undertaken come under a
comprehensive plan that aims for the participation of women in the development and
uplifting standards in cultural, social and other vital fields.
In line with Dubai Government’s ambitious plans for social upliftment across numerous spheres; women unite for educational empowerment
248 Best of Dubai

248_249- Dubai Women Association_L8:Bab Al Shams 9/4/2008 8:06 PM Page 2
"Arab women are half our

community - Sometimes better than
men. Perhaps in the past we
lagged behind, but today she is
growing to better heights in our
society and is able to achieve goals
within our communities. She will
only grow".
H.H Sheikh Mohammed bin Rashid
Al Maktoum,
Vice President and Prime Minister
of the UAE and Ruler of Dubai.
Bringing joy to the lives of children from diverse walks of life
security to family, household, and marital stability. Such

I n 2008 Dubai Women Association has played an
active role in the UAE community, helping to realize the
aims and ambitions of women in the region whilst
programs will contribute to confronting the pressures of
the age of globalization and will be considered as a
endorsing and strengthening national values. conscious response to the attitude of the UAE". Other
Currently, The Association has two branches, one in Al recent campaigns include the first conference in Doha
Khawaneej and the other in Hatta. Nurturing and dedicated to exploring the importance of the mother
educating the younger Emirati generation is a tongue in child development.
particularly salient aspect of what the Association Dubai Women Association is dedicated to ensuring
achieves, as with over 50 percent of the local Arab women are up to date with the latest technology and IT
population under the age of 25 the importance of skills; which are why they launched the first women IT
creating a well-qualified, progressive and motivated centre in the region in cooperation with International
female populace cannot be under-estimated. It was with Learning Solutions (ILS), an innovative centre based in
this aim that the Dubai Women Association launched a Knowledge Village. This reflects the General Women's
National campaign entitled 'Successful Marriage', under Union consistent enthusiasm for setting up advanced
the sponsorship of H.H Sheikha Hind Bint Maktoum training programmes in different fields for the
Bin Juma Al Maktoum, which sought to raise development of UAE national women skills so as to keep
awareness of family values and limit the negative affects pace with the rapid changes and developments
of divorce. H.H Sheikha Hind bint Maktoum Bin Juma al witnessed by the region.
Maktoum clarifies, "The motivation of the national
campaigns and programs is undoubtedly an Tel: +971 4 266 2737
embodiment of the noble objectives of support and www.women.ae
Best of Dubai 249

250_251_ Get Up & Go - 14_L8:Chapter pages.qxd 9/8/2008 5:18 PM Page 1
Chapter 14
GET UP & GO
250_251_ Get Up & Go - 14_L8:Chapter pages.qxd 9/8/2008 5:19 PM Page 2
“Waiting has never been our choice in the past, nor is it in

the present. We are always striving, anticipating the future
and preparing for it”.
252_255_1 - Get Up & Go_L8:Bab Al Shams 9/4/2008 8:18 PM Page 1
Essential information for travellers

Get Up & Go
Well known and well regarded as the strategic, financial, commercial and tourist hub of the
Middle East, Dubai is a thriving business metropolis, trend setter and window on the world for
the UAE and region overall.
Alcohol
Alcoholic beverages are available in major
hotels and clubs, but not in restaurants outside
any hotels. Non-Muslim residents can
purchase supplies of liquour for home
consumption by obtaining a permit.
Bargaining
In a city built on commerce, haggling is a
routine part of shopping in Dubai. Almost
everything is negotiable - the standard
procedure in the souks and markets is to
offer the vendor half the quoted cost,
and to haggle an agreeable price upwards
from there.
Business hours
Unlike western nations, the working
week in Dubai runs from Saturday to
Wednesday. Government offices are
generally open between 8am and 2pm,
opening an hour earlier during summer.
Businesses and offices usually trade between
9am and 6pm with a 1 hour break. Dubai
Government offices work a 5 day week, with a
Friday and Saturday weekend.
Climate Currency Electricity

The perfect period to visit Dubai is Dirhams and fils are the units of currency The electricity supply is 220/240 volts AC at
between October and April when the with 100 fils to the Dirham (Dh). The 50 cycles.
climate is mild. Most years there are only about Dirham is tied to the US dollar at a steady
five days when rain falls. Temperatures are exchange rate of $US1 = Dh3.675. Banks Embassies
temperate from December to March, ranging usually give the best rates on foreign Most diplomatic missions are located in the
from 26°C to 30°C in the daytime and 12°C to currency exchange, but hotels and airports capital of the UAE, Abu Dhabi. There are,
16°C at night. From May until October, are often quicker and are open outside however, some consulates and commercial
however, temperatures soar between 38°C banking hours. Money changers tend to attaches in Dubai.
and 44°C during the day, and 26°C to 30°C have a wider range of currencies, but their
at night. rates may be higher. Exchange rates are Health requirements
published daily. No health certificates are required currently for
Clothing entry to Dubai except for visitors who have
Light clothing is appropriate throughout Driving licences been in a cholera or yellow fever-infected area
the year, but a jacket is often required for A temporary local driving licence is during the 14 days prior to arrival. Health
cool winter nights. Many of the air-conditioned issued when hiring a self-drive vehicle, if requirements can always alter however, so it is
hotels and restaurants can also be quite possible, produce a valid passport, two advisable to check the status with your travel
cold, so carry a jacket out with you. During photographs, and an international driving agent prior to departure.
the summer months it is preferable to licence. A national licence from any of the
wear loose, comfortable, washable following countries is acceptable in lieu of Language
clothes in fabrics suitable for the hot, an international licence: Germany, Spain, The official language is Arabic, but English is
humid conditions. Belgium, Austria, Italy, Netherlands, Ireland, widely understood in hotels and shops, and
Except on beaches and around swimming France, Switzerland, Greece, Turkey, UK, used as a second language in business.
pools where modern swimwear can be worn Poland, Portugal, Czech Republic, Slovakia, Because of the cosmopolitan expatriate
without contravening local dress codes, Cyprus, Luxembourg, Sweden, Denmark, population of Dubai, numerous languages are
visitors are expected to dress conservatively in Norway, Finland, Iceland, USA, Canada, spoken, particularly Urdu, Hindi and Farsi.
public. Beneath the harsh Middle Eastern sun, Japan, South Korea, Singapore, Australia and
it's highly recommended to protect yourself New Zealand. Medical care
with sleeved clothing, hats and sunglasses. There are numerous well-appointed, modern
Hotel restaurants do not insist that male guests Duty free allowance hospitals, including the American Hospital that
wear ties, but most men, if not wearing a Two litres of spirits and two litres of wine is viewed as one of the top medical centres in
lightweight suit and tie, will at least be in smart (for non-Muslim adults only), 200 cigarettes the Middle East. Most hotels have their own
casual attire. or two kilograms of tobacco, and a doctor on 24-hour call, and chemists stock
reasonable amount of perfume. There are no most common medicines and health products.
Credit cards restrictions on the amount of currency you may The locations of rostered 24-hour chemists are
Major credit cards are accepted at the bring to Dubai, and no customs duty on announced in the newspapers daily.
major hotels and some of the larger personal effects accompanied or
shops. Cash is preferred by most vendors, unaccompanied. There is a duty free store at Newspapers
however, and will usually gain visitors a the airport for incoming visitors, which also Two English language newspapers, the Khaleej
better price. stocks liquor. Times and Gulf News are published daily in
Best of Dubai 253

Television
Arabic and English commercial television stations broadcast round the
clock. Dubai One televises a variety of programmess in English. Some
are locally produced, but many originate from the UK, US and Australia.
Time
The UAE time is four hours ahead of Greenwich Mean Time. There are no
special summer daylight savings times.
Tipping
Tipping habits in Dubai are similar to most places throughout the rest of
the world. Even where a service charge is applied, staff expect a little
extra. Ten percent is acceptable in hotel restaurants; for luggage porters
at airports a tip of Dh5 or Dh10 is standard, depending on the volume of
luggage.
Visas
The majority of visitors to the UAE require an entry visa - only GCC and
British citizens with the right of abode in the UK may obtain a visa on
arrival. Transit visas for 14 days, or visitor visas for 30 days, the latter
renewable for a maximum of 100 days, are easy enough to obtain in
advance through either the hotel at which you are staying, or a business
contact in Dubai. Those travelling on Israeli passports, or with Israeli
visas, will not be granted entry. Visitors leaving Dubai whose visas have
expired will face a fine of Dh100 per day of illegal stay.
Water
Clean and sanitised, tap water comes from desalination plants and is safe
for human consumption; however, many people prefer the bottled water
served in most hotels and restaurants.
Best of Dubai 255

Dubai, as well as several Arabic newspapers. radio stations broadcast in Dubai. close for prayers between 11.30am and
Foreign newspapers, especially British, are UAE Radio Dubai broadcasts in English 1.30pm.
freely available in hotel bookshops and 24 hours a day.
supermarkets, albeit a day or two late. Taxis
Ramadan Taxis are clean, readily available and
Photography This is a Holy month of meditation and fasting comparatively affordable. They are easily
Dubai is appealing to photographers world- when Muslims abstain from eating, drinking or obtainable in Dubai. The Dubai Transport
wide for its diverse scenery and picture smoking during daylight hours. Non-Muslims Corporation's ivory coloured cabs are fitted
scapes. Photographers must respect that should resepct these religious customs when with fare meters. In the case of all other taxis,
certain restrictions are manadatory. It is in public. During Ramadan, working hours are fares are subject to negotiation between driver
forbidden to photograph Muslim women and reduced. Business is sometimes conducted and passenger.
military or other government installations. It is after dark. The end of Ramadan is marked by Taxis operate a very convenient service
polite to request permission before photo- ceremonial cannon shots, followed by joyous rate, Dh3 for pick-up, followed by Dh1.7 per
graphing any nationals. Be sure to protect all feasting and dancing over the three-day Eid kilometre. For longer journeys, an hourly
photographic equipment from sand and heat. AI-Fitr holiday. The dates of Ramadan change rate of about Dh30 is reasonable, and for a
each year. day the price is negotiable upwards of
Public holidays about Dh500.
Since the dates of Islamic holidays are not Religion
fixed, it is preferable to ask a local or consult Islam is the official religion, but other creeds Telephone
the daily newspapers for information. There are are tolerated. There are several Christian Telecommunications in Dubai are
some fixed non-Muslim holidays like New churches, such as St Mary's Roman Catholic efficient and state of the art. Telephone
Year's Day on 1 January, the holiday to mark Church, and the Holy Trinity, which is inter- calls within Dubai are free of charge and
the Accession of HH Sheikh Zayed on 6 denominational. Every Muslim is required to International Direct Dialling is available
August, and National Day on 2 December. pray five times a day, with the precise prayer to most countries. Pay phones can be
Christmas is often observed by Western timings published daily. operated by coins (Dhl or 50 fits) or phone
companies, and some diplomatic missions cards, which may be purchased from the
may also observe Easter. Shopping hours Etisalat Company, post offices or licensed
Shops are open from 9am until 1 pm, and from agents throughout the city. The major hotels
Radio 4pm until 9pm or later. Most supermarkets have fax and telex services and can organise
Numerous Arabic and English commercial remain open all day except Friday, when they modem access.
254 Best of Dubai

256_257_Pictorial_L8:Bab Al Shams 9/8/2008 5:25 PM Page 1
Get Up & Go Dubai at a glance

It’s undeniable that the UAE has made intelligent use of modern technologies and management systems in
order to further its impressive socio economic diversification programme. Recognising however that there is
more to development than meets the modern eye, taking a fresh look at its unique desert and seafearing
heritage is equally important in maintaining valued traditions and maintaining the balance of an increasingly
sensitive eco system.
Falconry
F alcons were once used to hunt food by the

desert people but today falconry has the status
of a national pastime in the UAE. Two breeds of
falcons: the Saker and the Peregrine falcon are
among the most popular for hunting purposes. In
the old days when falcon and Bedouin hunted for
food together, they would be trapped along the
coast during their autumn migration. They were
then trained, used in hunting food and later
released in the spring to carry out their hunter role.
Trust, bonding and a rare understanding
between the captive bird and the trainer is needed
to train the falcons to catch prey. Because the
houbara bustards, the birds of prey, were due just
three weeks after the falcons were captured
themselves, it was also an intense exercise sport.
Once the falcons were trained to catch prey, in
time for the migrating bustards, the falcon
remained a constant hunting companion to the
Bedouins throughout the winter. Even other
prey such as curlews, hares and gazelle,
were occasionally hunted with the help of the
saluki dogs.
Pearling
A vital source of livelihood in the Arabian Peninsula since

ancient times, income from pearling was cyclical and a
bad season often resulted in mounting debt for families
involved. By the end of the Nineteenth century pearling
flourished and physically fit men began to opt for pearling as a
profession over nomadic life. They participated in the diving
expeditions known as ghaus in the summer, and wound their
way home to cultivate their date gardens in the winter. This
was especially the case with the Bani Yas sub tribes, based
out of Liwa.
In a couple of generations, pearl diving had become
entrenched as a profession in the area we now know as the
UAE. There were over 1,200 pearling boats operational and a
rudimentary business model had been carved out in the
industry. Many of the Bani Yas pearlers formed cooperatives,
jointly owning their boat and sharing the profits according to a
mutual agreement. Each boat carried a crew of about 18 men.
The captain or nakhuda took the biggest share and a larger
share was taken by the divers as compared to the haulers.
Money was then left in the kitty for the following season.
Life at sea on the pearling boats required physical
endurance and mental fortitude. Pearling also imposed long
periods of absence from home resulting in tremendous
responsibility for the women left behind to tend to children and
old folks. It was as if entire villages were bereft of young able
bodied men during the four summer months. Over time
certain tribes grew roots in particular areas and coastal
habitats such as Abu Dhabi, Dubai and Ras Al Khaimah.
However, the advent of the cultured pearl in Japan in the
1940s, caused the natural pearl markets to collapse and this
had a ripple effect on the pearling settlements and tribes
dependent on this trade.
256 Best of Dubai

256_257_Pictorial_L8:Bab Al Shams 9/8/2008 5:25 PM Page 2
The Camel
T he camel has functioned as the ship of the desert

and was practically a life line for the old time
inhabitants of the UAE who had a partly nomadic
lifestyle. The Bani Yas, the largest tribe in the UAE,
trudged the vast sandy stretches of what we now know
as Dubai and Abu Dhabi. The Awamir and Manasir
tribes too roamed the desert region but closely
guarded the locations of oases.
Crossing wide swathes of the desert in search of
brush and bush vegetation that sprang to life after
erratic rains, some of the Bani Yas Bedouins were
fortunate enough to be able to return to a home in the
oases to cultivate their date palms. Camel owners
among them who had a grazing pasture near their
palms were especially lucky as they could harvest
dates while their livestock grazed and drank at the
wells shared by the community.
The original multitasking friend of the desert
Bedouin, the camel needed water and had the job of
fetching it too. When the caravans were on the move it
served as a beast of burden to transport household
goods as it was uniquely suited to the inhospitable
terrain. The Bedouins raced camels for entertainment
and for the most part camel milk was the only source of
diary protein available to the Bedus during long
summers. The hardy camel could go without water for
days and its meat was considered a delicacy reserved
for feasts. Camel skin made sturdy bags, useful
containers for carrying water and other utensils. Fine
cloaks, known as bight, woven from fine camel hair
were coveted items. Even the bedu's rugs and tents
were fashioned from the hide of this supremely versatile
desert mammal.
Ibn Majid
E xploring uncharted territories is not new to Arabia. Ibn

Majid, fondly known as the 'Lion of the Sea' is a figure
of the region's sailing history. Although his is the more well
known name, his father, grandfather and other ancestors
were part of a family of illustrious sailors long before Vasco
da Gama even sighted Cape of Good Hope or had
treaded Arabian sands. History shows that Arabs had
explored European waters much before the Europeans
had crossed the Indian Ocean. Although we don't have
the exact date, Ibn Majid's date of birth is said to be
between 1432-37. Born in Julfar, which is close to present
day Ras al Khaimah, his sailing adventures were
documented by him in 40 surviving works, of which 39 are
in verse. While all his writings are marked by a lyrical
quality, some short, others long, the 805-verse Al Sofaliya,
that narrates the journey between India and Sofala on the
Mozambique coast, is possibly the longest. The Fawa'id is
another opus that is a comprehensive tome detailing Ibn
Majid's vast store of navigation knowledge and also deftly
weaves in the knowledge base of early Arab astronomers.
Ibn Majid died at the age of about 70, soon after he wrote
his last known poem in 1500 AD.
Best of Dubai 257

258-259 Chapter - Sharjah@L8:Chapter pages.qxd 9/4/2008 11:12 PM Page 258
Chapter 15
SHARJAH
258-259 Chapter - Sharjah@L8:Chapter pages.qxd 9/8/2008 5:27 PM Page 259
“Sharjah is the cultural and educational centre of the UAE and

it takes pride in preserving the country’s heritage as well as
promoting Arab culture and traditions”.
H.H. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council & Ruler of Sharjah
With an impressive array of over twenty museums, several art galleries and beautifully restored heritage areas, Sharjah uncovers the secrets of a unique Arabian lifestyle and culture such as the Blue Souq,
the largest of Sharjah markets, built according to Islamic design.
260-263 Sharjah Pages@L8:Bab Al Shams 9/4/2008 11:26 PM Page 260
Sharjah Forever
Sharjah
Aside from being declared as the cultural capital of the Arab world by UNESCO,
Sharjah also leads as an industrial economy, contributing more than 40 per cent to
the UAE's annual GDP. From ports to parks, museums to manufacturing plants and
universities as well as economic free zones aplenty, the emirate has them all.
harjah, or 'Sarcoa', as it was known in adrenalin junkies, the annual F1 powerboat race
S ancient times, is the third largest emirate of
the UAE. Covering an area of 2,600 sq km, it
is a must see fixture. The city has hit the
headlines as a major venue for cricket,
Sharjah's most famous souk, the
straddles the Arabian Peninsula, overlooking the especially the One Day Internationals and the 'Blue Souk' close to the 'Khalid
Arabian Gulf to the west and the Gulf of Oman Sharjah Cricket stadium is an important stopover Lagoon', was constructed in 1979
to the east. Picturesque and yet urbanised, there for visiting cricket fans. and is an architectural landmark for
are plenty of modern tourist facilities and loads The Al Khan lagoon passing through the city its traditional design. The 600 plus
of sunny beaches, as well as standard offers a touch of Venice right in the middle of the
shops at the Souk offer everything
residential, retail and commercial facilities to suit business-cum-residential district. Check out the
the diverse 700,000-strong population. Eye of Emirates at the Qanat Al Qasba, an from gold and precious stones
amusement centre perched on the Al Khan jewellery to brass and copper curios;
Hotspots Lagoon. A giant wheel ride, with air-conditioned Persian carpets and rugs to
Sharjah has superb waterfronts such as the cabins, worth taking for the bird's eye view it cosmetics. The trick is to drive a hard
Buheira Corniche along the city coastline. The gives not only of Sharjah but of the neighbouring
bargain. The shopkeepers
Corniche, as well as the well-maintained parks emirates as well. The abra (water taxi) rides are
dotted all over, boast dedicated barbecue hot fun and the clutch of restaurants in the centre appreciate this as well. The Plant and
spots for anytime picnics during cooler months. offer a fine mix of local flavours and international Pot Souq, Fruit and Vegetable
Mountain bikers and trekking enthusiasts cuisine. It has a few shops as well to pick up a market, 'Al Majarrah Souk' are also a
however usually head for the Hajar mountains few knick knacks but for any heavy duty delight for bargain hunters.
that circumvent the port city of Khorfakkan. For memorabilia the souks are your best bet.
Although Sharjah is the seat of culture and learning, it has a proven track record of 12 per cent industrial growth. With a climate conducive to foreign investment in its Free Zones,
it is surging ahead with a healthy economy too.
260 Best of Dubai

Museum's galore
If you are crazy about digs, the Sharjah Archaeological
Museum is a good place to go. The Science Museum and
Discovery Centre has interactive hands-on sessions. The
Natural History Museum and Desert Park has a
comprehensive selection of the flora, fauna, marine life,
reptiles and avian life of the Arabian Desert. The Arabian
Wildlife Centre houses the myriad species of the Arabian
Peninsula in their natural environs.
Culture keepers
The 'Culture Square', with its iconic sculptured Qoran
symbolises Sharjah's emphasis on culture and learning. For
the culture vultures there's more than enough to spend days
in understanding the Islamic heritage - The Sharjah Islamic
Museum has preserved rare and unique artefacts.
The Sharjah Art Centre, in the Bait Al Serkal located in the
heart of the city, was inaugurated in 1997 and displays a
permanent collection of art on the ground floor. The Sharjah
Art Galleries housed in the Obaid Al Shamsi house, have
resident artists and a number of art workshops lined up
throughout the year. Lectures, seminars and an art bazaar are
regular happenings as well. In addition, the House of
Abdullah Al Sari, under the umbrella of the Sharjah City of
Humanitarian Services, conducts workshops for special
needs people.
Healthy, wealthy and wise

Although Sharjah is better known as the seat of culture and
learning, it has a proven track record of 12 per cent industrial
growth. The emirate has a substantial cache of onshore gas
and liquid gas. Due to its strategic location and safe
environment the UAE in general, and Sharjah by extension, is
an attractive destination for the MICE industry. Like leisure
tourism, this is now a key component of the state economy.
Sharjah World Book Fair

The Sharjah World Book fair is a ten-day annual event usually
held during the first half of December (the twenty-fifth session
was from 5 to 15 December 2006) at the Sharjah Expocentre.
The idea initially took off as a vehicle to encourage reading
habits across age, nationalities and cultures. It has
succeeded in its aim to make quality books both accessible
and affordable to all. The event now attracts worldwide
publishing houses, agents, research centres, colleges,
universities, educational aid manufacturers and the media.
The annual 'Publishers Prize' and 'UAE Book Prizes' are
respected recognition internationally.
Booming business Highlighting the emirate’s focus on rediscovering its rich Islamic heritage through architecture and evocative landmarks,
Sharjah's industry-friendly policy today contributes to more cultural monuments abound in Sharjah.
then 40 per cent of the country's industrial GDP. It has

smartly leveraged its geographical advantages of land, sea
and air links to offer logistical, warehousing and distribution
advantages. It's sea traffic alone has registered a growth rate
of more than 50 per cent mainly because it is the only emirate
with seaports on the Arabian Gulf and the Indian Ocean.
The Emirate extends infrastructural facilities for investors
and also offers low custom duties - as low as 4 per cent on
some imported goods and on food items being even lower at
a mere one per cent. Pure gold bars are totally exempt from
custom duty. To encourage industrial growth the government
of Sharjah subsidises the real cost of industry in water and
electricity by almost 70 per cent. Hence independent field
studies have concluded that the cost of industrial investment
in Sharjah is 35 per cent less than in any other emirate.
Moreover, the Sharjah Chamber of Commerce and Industry
extends full support in carrying out field surveys and
preparing feasibility studies. About 16 special industrial
zones, each dedicated to a certain industry, spanning about
40 sq km have been established to the north of the city. They
are all connected through a modern network of roads to the
seaports and airports of the Emirate.
Best of Dubai 261

Aside from being declared as the cultural capital of the Arab world by UNESCO, Sharjah also leads as an industrial economy, contributing more than 40 per cent to the UAE's annual GDP. From ports to parks, museums to
manufacturing plants and universities as well as economic free zones aplenty, the emirate has them all.
Sharjah Airport Industrial Zone (SAIF)

Sharjah Airport International Free Zone (SAIF-
Zone) and the airport have been instrumental in
boosting the state's economy. SAIF-Zone is the
fastest growing airport free zone in the region,
while the international airport has proved to be a
leading cargo hub. Speed, reliability and cost-
effectiveness have been the cornerstones of
Sharjah's industrial policy. A stable government,
proactive policies, solid industrial base and
attractive incentives packages have attracted big
tickets names and investments in Sharjah.
www.saif-zone.com
Educating All
The first formal school in the region was
established in Sharjah, in the 1950s, next to the
'Souk Al Arsah'. The old school building is now a
part of the Heritage area. The University of
Sharjah currently offers 13 Master's programs in
various fields, including Arabic, Business and
Communications, Computer Science,
Engineering, Law, History, Islamic studies and
English translation. Encouraged by the state's
thrust towards education several reputed
international Universities have set up base in
Sharjah recently.
www.sharjah.ac.ae
To discover more about Sharjah

www.sharjah.org.
Sharjah Chamber of Commerce and Industry
www.uaeinteract.com/scci
Sharjah International Book fair
www.uaeinteract.com/sibf
Sharjah Commerce and Tourism Development Authority
www.sharjah-welcome.com
Sharjah City Guide
www.dubaicityguide.com/sharjah/index.asp
262 Best of Dubai

264-265 Bank of Sharjah@L8:Bab Al Shams 9/4/2008 11:32 PM Page 264
Your partner in progress

Sharjah
Offering unlimited perspective that has developed with a consistent focus on quality
since its inception in 1973, at Bank of Sharjah services do not stop at basic account
management or advice on financial investments. It evolves with each account holder,
in the pursuit of results, not just promises.
The onset of global recession not withstanding, in 2007 the International Monetary Fund painted a positive outlook for the UAE banking sector, but warned there may be challenges ahead. In
2008, the going is still good. Still, the challenge of diversifying the economy further through non-inflationary growth remains a concern, given current escalating inflation on basic commodities,
rents and services. Accentuated by a weakening US dollar, these issues are driving the debate as to whether Gulf nations should be de-pegging their currencies, and the formation of a
unified GCC currency further up the agenda.
264 Best of Dubai

264-265 Bank of Sharjah@L8:Bab Al Shams 9/4/2008 11:33 PM Page 265
international rating agency. The Fitch assessment

E ven though the global economy may be in
slowdown mode, the UAE’s meteoric growth
shows no sign of abating. A report by Bank of
measures aspects such as financial performance,
sustained growth, asset quality, liquidity and asset
Sharjah (BOS) illustrates this positive trend further: capitalisation.
high oil prices and the growth in non-oil sectors have BOS aims to stay primarily within the
seen a huge flood of liquidity into the region. With corporate banking segment, investment and
total GDP growth in the UAE estimated at an private banking, and intends to gradually build
impressive 8.5 per cent in 2007, at 21 per cent, its franchise throughout the Middle East region
growth in non-oil sectors accounted for 65 per cent and chose Lebanon as a platform for the future
of the UAE’s economy. Levant operations.
Founded in 1973 by the Government of Sharjah, As to investments Bank of Sharjah
late Mubarak Al Hassawi and Banque Paribas, 20 invests in strategic segments such as Oil and
Varouj Nerguizian, General manager per cent stake each. BOS was the first Bank in Gas, Telecommunication, Real Estate and
Bank of Sharjah Sharjah to offer its shares to the public, with an initial Financial Services.
capital of AED15 million in 1973. Banque Paribas, In January 2008, Dubai’s Real Estate Regulation
one of Europe’s top financial organisations, remained Authority (RERA) authorised Bank of Sharjah to
a shareholder and source of advice from the operate Escrow accounts (funds deposited
beginning until 2002. under the trust of a neutral third party) for property
The Management always followed a conservative developers registered with RERA. Escrow
policy and concentrates on corporate banking and legislation aims to curb real estate malpractices
investments, including project finance, structured and offer greater transparency, providing both
and IPO lending, Private Banking, and SME banking. buyers and developers peace of mind in their
Thanks to sound strategic planning, today BOS is property transactions.
at the forefront of new developments and Looking to the future, continued expansion
opportunities as it has been since the beginning. remains high on the agenda. In July 2007, the Bank
Through steady and successful expansion, the BOS acquired the Lebanese Banque de la Bekaa SAL,
now has branches in Abu Dhabi as well as Dubai, providing it with the license to continue its wide
and more recently has started operations in Al Ain in range of banking activities in Lebanon. The
2007. Offering a wide portfolio of commercial, transaction represents Bank of Sharjah’s first
investments, retail and private banking solutions. significant banking acquisition outside its home
The departure of Banque Paibas has by no market. The Bank is in the process of acquiring
means hindered the growth of BOS. “Bank of the operations of Banque Nationale de Paris
Sharjah has performed consistently well over the Intercontinentale, Beirut which will be finalized
past decade,” offers general manager, Varouj during 2008.
Nerguizian. “Net profits for 2007 were AED404 “This will be instrumental in the bank building
million - an increase of 26 per cent compared to and strengthening its franchise throughout the
AED320 million in 2006. The Bank also registered an Middle East - and our continued expansion from
additional profit of AED56 million in shareholder’s thereon”, asserts Nerguzian.
equity, up 10 per cent from the year before.” Total
assets grew by 29 per cent to AED10.8 billion in Generating growth
2007, from AED 8.3 billion the previous year. In March 2006 BOS was the first in the UAE to issue
For the benefit of shareholders, the Bank split the 500 million convertible bonds at a nominal value of
nominal value of each share, first to AED10 in 1999, AED1. On maturity in March 2008, the bonds were
then to AED1 in 2003. In 2004, BOS shares were transferred into shares by paying a premium of
listed on the Abu Dhabi securities market. AED2 per share.
On 17 March 2008, 395 bondholders converted
New avenues their bonds into shares. A total of 487,472,086
In the meantime, BOS remains in an excellent bonds, this represented 97.5% of bonds originally
position to reap the benefits of the multi-million dollar issued. The capital of the Bank after the conversion
infrastructural developments by financing the stands at AED1,737,472,086, excluding the
comprehensive development of infrastructure in the AED12,527,914 worth of bonds not converted.
Emirate of Sharjah. Through this successful conversion, the Bank’s
The expansion of Sharjah Airport, infrastructural total equity has reached AED3.5 billion, positioning
road developments estimated at AED1.5 billion, Bank of Sharjah among the UAE’s best performing
and the Hamrya power plant desalination project, financial institutions. The new equity will further
the first phase of which is valued at AED560 support the Bank’s expansion plans and help its
million. Aimed at both business investors and organic growth while maintaining its significant
tourism is Sharjah Marina, a development of capital base.
freehold projects, hotels and restaurants, at a cost Since its inception Bank of Sharjah has delivered
of AED15 billion. extremely high cash returns to its shareholders, says
“Our expansion initiative falls within the Bank’s Ahmed Abdulla Al Noman, chairman of the board,
strategy to tap into growing UAE markets and and every cash capital contribution inclusive of
support our clients’ activities,” Nerguizian continues. premiums has been returned to shareholders within
“As a result, the Bank has evolved to becoming the a very short span of three years.
largest financial institution in Sharjah, in terms of
both capital and equity.” It is also the only bank in Tel: +9716 569 4411
Sharjah to receive a top rating from Fitch, an www.bankofsharjah.com
Best of Dubai 265

266-267 3 - Air Arabia A@L8:Bab Al Shams 9/4/2008 11:37 PM Page 266
Flying High
Sharjah
The Middle East is poised on the edge of a low-cost aviation boom.

With growing tourism and extensive intra-region business travel, this
comes as a welcome alternative to the traditionally all-frills airlines
operating in the area.
266 Best of Dubai

266-267 3 - Air Arabia A@L8:Bab Al Shams 9/8/2008 5:29 PM Page 267
A s the first low-cost carrier (LCC) in the Middle East &

North Africa, Air Arabia only knows too well the
remarkable growth opportunities of this sector. “Since we
started almost five years ago, we’ve been able to
revolutionise the air travel industry in this part of the world,”
says Board Member and CEO, Adel A. Ali. “We’ve created
a new niche market offering superb value for money with 40
to 50 per cent less than market rate along with safe and
reliable operations.”
Travellers have welcomed the new concept with open
arms. Air Arabia commenced operation in October 2003 with
two aircraft flying to five destinations. Today it serves over 39
destinations in the Middle East, North Africa, South Asia,
Indian Subcontinent, CIS and Europe - and is adding an
average of four to six new destinations each year. The airline is
also expected to grow its fleet to over 50 aircraft by 2015 from
current fleet of 15 new Airbus A320s aircraft.
An expanding reach
The figures speak for themselves. Air Arabia was able to
achieve financial break even point from first year of operations
and record a double digit growth since then. Early in 2008,
Citigroup issued a coverage report identifiying Air Arabia
as one of the world’s most profitable and fastest growing
airlines. “Our net profit in 2007 was AED376 million,”
confirms Ali. “This is up 272 per cent compared to AED101
million in 2006.”
The Airline is currently in expansion mode. Operating out of
Sharjah International Airport - its primary hub – Air Arabia
recently commenced operations from a new hub in Katmandu,
Nepal by launching Nepal’s first Low Cost Carrier (LCC)
flyYeti.com connecting passangers from this region to further
destinations in Asia and the Far East. The company is also
planning to open another hub in the capital of Morocco, Rabat
later in the year.
Adel Ali, CEO with Sheikh Abdullah Bin Mohamad Al Thani, Chairman Air Arabia
In March 2007 Air Arabia offered 55 per cent of its
capital for initial public offering. The AED2.5 billion IPO A profitable business
included over 40,000 local and international investors and How do low-cost airlines such as Air Arabia manage to operate with such
marked Air Arabia as the first publicly owned airline in the reduced airfares? Also described as ‘budget’ or ‘no-frills’ airlines, low-cost
Arab world. carriers is a smart business practice where costs are reduced and passed by to
Clearly, the potential for expansion in the region customers through cheaper air fares, simply by efficient business practices such
accentuates the differences in demand between low-cost as short-haul destinations, operations to secondary airports, established and
carriers here and elsewhere in Europe and the USA. The effective distribution network (web based), one type of aircraft and optional but
Middle East aviation market is growing at a double rate affordable customer in-flight services such as food and beverages.
compared to the World’s aviation growth and still, LCC “The low-cost concept doesn’t mean that you have to work on tight profit
market penetration in this region is below 2%, compared to margins. It means doing business in a more efficient way, explains Ali. “The
11% and 25% in Europe and US respectively. Air Arabia is business model should be mature enough to adapt to changes in the market.”
considered the biggest airline to serve India amongst all other One way that Air Arabia has streamlined its operations is by running a young
Middle East Airlines by offering flights to 15 different fleet of single-type of Airbus A320 aircraft. This minimises maintenance costs,
destinations across the Indian subcontinent. For instance, plus enables crew training and resources to focus on one product. Electronic
“India is a huge market for all airlines - and we’ve entered the ticketing and faster turnarounds at each airport enable further efficiency of
market in a big and different way, offering services to non- resources. Neither does low-cost equate discomfort. Air Arabia claims the most
metro cities,” Ali comments. “The Levant also holds big legroom of any economy class in the region.
opportunities.” As for the airline’s main customer base, “It’s a In Europe however, some budget airlines have recently come under scrutiny
real mix of expatriates, families, students and business as the optional extras may result in bumping up the price so much that they are
people,” he remarks. no longer competitive with other airlines. Passengers may expect to pay an
additional amount for each piece of luggage, an assigned seat number and
Budget Holidays payment by credit card - as well as the usual in-flight extras.
Air Arabia Holidays brings you exciting holiday promotions “The service must be customised to meet local preferences. What works in
and experiences with mini-breaks from the Europe may not work in the Middle East,” counters Ali. “Air Arabia customers do
UAE to regions in the Middle East, North Africa, Indian not pay for luggage and there is no priority seating. The only extra is food at what
Subcontinent and CIS countries. Week-end escapes we believe to be an affordable price. Of course customers must evaluate any
are now very much affordable as Air Arabia offers additional costs that may be involved. But at the end of the day, low-cost carriers
unique and customized holiday packages with a wide offer customers the choice.”
range of three to five stars hotels. Instead of spending
week-ends in your town, you can now easily be in a new Tel: +9716 558 0000
country every week! www.airarabia.com
Best of Dubai 267

268-269 Radisson SAS Resort@L8:Bab Al Shams 9/4/2008 11:41 PM Page 268
Pioneering the tourist boom

Sharjah
As Sharjah’s only five-star resort, Radisson SAS is a testament to a ‘Yes I

Can’! attitude and unsurpassed facilities and comfort. A major renovation
process has elevated the resort to world-class status and service. This,
together with its prime beachfront location, sets it apart from the competition.
268 Best of Dubai

268-269 Radisson SAS Resort@L8:Bab Al Shams 9/4/2008 11:41 PM Page 269
leisure tourists is the choice of staying in one of

F ounded and owned by eminet figure,
Mubarak Abdul Aziz Al Hasawi and His
Highness Sheikh Sultan, Radisson SAS Sharjah
the poolside Boutique Cabana Collection, ideal
for relaxing by the pools and enjoying the
opened its doors in 1982, under the name cooling sea breezes, while enjoying all the
Sharjah Continental Hotel. Superbly located amenities of the standard rooms. The highlight
overlooking the blue waters of the Arabian Gulf of the resort’s renovation however, has to be
with its own white sandy beach and bay, the the Café at the Falls Signature Restaurant. Set
hotel has been in a prime position to take in the tranquil surroundings of an indoor
advantage of the growing leisure and business tropical forest complete with waterfall, river and
tourism industry. wildlife, the Café is also home to a koi
In 2002 the hotel became part of Rezidor fishpond, birds and turtles.
Hotel Group and shortly afterwards embarked
on a major renovation project, transforming the Business par excellence
resort and vastly increasing its range of The facilities for the business guest have also
facilities and activities. been expanded and enhanced, with a
Central to the Radisson SAS Sharjah’s dazzling array of conference and meeting Guy A. Chidiac, General Manager, Radisson SAS Sharjah
impeccable reputation as a quality destination, rooms suitable for every corporate event,
is its level of service and positive attitude meetings, incentives, conventions and
towards its guests. “Every staff member is fully exhibitions. From the Harbour Room
trained with the Yes I Can! philosophy,” Boardroom, seating twelve, to the Mubarakia
explains Guy A. Chidiac, the resort’s general Ballroom with a capacity of 800 guests, the
manager. This empowers them to deal with Radisson SAS is without doubt Sharjah’s
every request positively and make every guest premier business hotel and resort.
feel that their well being is the sole priority of As Chidiac says, “We are proud to say that
the member of staff assisting them.” This we have the most number of meeting and
attention to service is what qualifies the resort’s events rooms, versatile and flexible to
five-star status. Whatever their query, guests accommodate every requirement an event
feel appreciated, valued, and are assured of a organiser is looking for.” In total the resort
positive response. offers two ballrooms and eight meeting rooms,
all complete with the latest in technological
Renovation and expansion support and superior catering services.
In 2006, Radisson SAS underwent a major With an eye to the future, Radisson SAS
renovation, expanding its portfolio of facilities begins its second phase of refurbishment and
for both leisure and business. All public areas expansion as from the summer of 2008.
of the resort were refurbished including the This will include renovating the executive
grandiose and luxurious atrium lobby, making business floors, room refurbishments and more
an immediate impact on guests as they enter meeting rooms.
the resort for the first time. In keeping with its For Chidiac, the positive feedback received
beachfront location, the décor is fresh and from customers on the renovation projects
elegant, with marine accents that include palm completed thus far, more than justifies further
trees, wicker furniture and seashells. “Our new expansion investments. “The welcome
and improved leisure facilities include the Bay changes have been greatly appreciated by all,
Club,” offers Chidiac, “a state-of-the-art fitness, especially our guests, who are thoroughly
spa and beach club comprising two fully enjoying the new facilities,” he concludes. “We
equipped gyms (including a private ladies-only look forward to completing all of the
gym), an open air beach gym, four renovations, which will give us a unique identity
temperature controlled swimming pools, and will set us far above the competition.”
separate saunas, tennis, billiards, bowling and
a children’s fun zone and private bay.” Tel: +9716 565 7777
Another addition particularly popular with www.radissonsas.com Ready for business
Ready for relaxation
Best of Dubai 269

270-271 Whats On@L8:Bab Al Shams 9/4/2008 11:47 PM Page 270
WHAT’S ON
ARABIAN TRAVEL MARKET DUBAI WORLDWIDE PROPERTY THE HOTEL SHOW DUBAI AIRSHOW 2007:
1 to 4 May SHOW 3 to 5 June 11 to 15 November
Both inbound and outbound travel are 17 to 19 May The Middle East exhibition for hotel The 10th international aerospace
catered for at this tourism exhibition A world of investment opportunities equipment, technology and services. exhibition.
Venue: Dubai World Trade Centre Venue: Dubai Grand Hyatt Venue: Halls 4 to 8 (DWTC) Venue: Airport Expo Dubai
Host: Reed Travel Exhibitions Dubai Host: Dubai Shows Limited Host: dmg world media Dubai Host: Fairs & Exhibitions Limited
Tel: (9714) 390 2966 Tel: (9714) 331 9688 Tel: (9714) 331 9688 Tel: (9714) 286 7755
Fax: (9714) 390 8161 Fax: (9714) 331 9480 Fax: (9714) 331 9480 Fax: (9714) 286 6166
www.arabiantravelmarket.com www.dmgdubai.com www.dmgdubai.com www.faris-exhibs.com
BEAUTY WORLD INDEX 2007 MIDDLE EAST INTERNATIONAL

20 to 22 May 1 to 5 November MOTOR SHOW:
The 12th Beautyworld Middle East is The 17th Middle East international 13 to 18 November
an exhibition for beauty products, furniture, interior and retail design An exhibition for the motor industry.
cosmetics and perfumery. exhibition. Venue: Dubai International Exhibition
Venue: Dubai International Venue: Dubai International Exhibition and Convention Centre
Exhibition and Convention Centre Centre Host: Dubai World Trade Centre LLC
Host: EPOC Messe Frankfurt Host: dmg world media Dubai Tel: (9714) 332 1000
Tel: (9714) 338 0102 Tel: (9714) 331 9688 Fax: (9714) 331 2173
Fax: (9714) 338 0041 Fax: (9714) 331 9480 www.dubaimotorshow.com
www.messefrankfurtme.com www.dmgdubai.com
WHAT ADVENTURE
AERIAL TOURS BASTAKIA QUARTER CAMEL RACING DESERT SAFARIS 01
Take an aerial tour of Dubai. The Bastakia Quarter in Bur Dubai is A trip to the camel races, which take No visit to Dubai would be complete
Helicopters and plane tours offer one of the city's most picturesque place on Thursday and Fridays from without a trip into the desert. Such
a bird's eye view of the city and heritage sites. It was built in the late October to April, can be one of the excursions are best organised as part
operate throughout the year, with 19th century by Persian merchants most memorable highlights of a group tour, but offer a taste of the
prices from 250 dirhams for a attracted to the city by its relaxed of any visit to Dubai. Located on the true heartland of Arabia. The majesty
45-minute flight. Or float on the trade tariffs. The area has been fringe of the city, the races at the Al and tranquillity of the desert can be
breeze in a hot-air balloon over declared a conservation area and, Wathba Camel Track are vigorous experienced in a choice of exciting
Dubai's striking countryside. while some buildings are private and exciting. Al Wathba Camel Track half-day, full-day and overnight
homes, many are open to the public. safaris.
Amigos Balloons Bastakia Quarter, Bur Dubai
Tel: (971 4) 289 9295 Arabian Adventures Dubai
Tel: (971 4) 303 4888
Net Tours
Tel: (971 4) 266 6655
270 Best of Dubai

270-271 Whats On@L8:Bab Al Shams 9/8/2008 5:30 PM Page 271
THE BIG FIVE SHOW DUBAI SHOPPING FESTIVAL DUBAI DESERT CLASSIC DUBAI INTERNATIONAL JAZZ
25 to 29 November December 2007 to February 2008 A Date TBA FESTIVAL
The 28th Middle East international multi-faceted experience of shopping PGA golf tournament. Date .TBA
building and construction event. and entertainment. Venue: Emirates Golf Club Venue: Dubai Media City
Venue: Dubai International Exhibition Tel: (971 4) 223 5444 Host: Dubai Desert Classic Host: Chillout Productions FZ-LLC
and Convention Centre Fax: (971 4) 223 5888 Tel: (971 4) 295 6440 Tel: (971 4) 391 1196
Host: dmg world media Dubai www.mydsf.ae Fax: (971 4) 295 6026 Email: Fax: (971 4) 391 8930
Tel: (971 4) 331 9688 www.ugagolf.com www.dubaijazzfest.com
Fax: (971 4) 331 9480 www.dubaidesertclassic.com
www.dmgdubai.com
WATCH AND JEWELLERY DUBAI DUBAI TENNIS OPEN

EXHIBITION Date TBA DUBAI INTERNATIONAL RACING
12 TO 15 December Tennis championship. CARNIVAL
The Middle East's largest jewellery Venue: Dubai Tennis Stadium Date TEA
and watch show. Host: Dubai Duty Free Horse racing.
Venue: Dubai International Convention Tel: (971 4) 216 2425 Venue: Nad Al Sheba Racecourse
and Exhibition Centre Fax: (971 4) 224 4455 Host: Dubai Racing Club
Host: Dubai World Trade Centre LLC www.dubaitennischampion ships.com Tel: (971 4) 332 2277
Tel: (971 4) 332 1000 Fax: (971 4) 332 2288
Fax: (971 4) 331 2173 www.dubairacingclub.com
www.jewelleryshow.com
DUBAI CREEK DUBAI MUSEUM 02 DUBAI WATER SPORTS HATTA

Dubai Creek offers a picturesque The AI Fahidi Fort, which houses the ASSOCIATION One hour's drive from Dubai City is
glimpse of Dubai's trading heritage. Dubai Museum, was built around 1799 Dubai is famous for the wide array of the ancient fortress village of Hatta.
You can choose to sail or take a and has served as palace, garrison water sports its waters provide. From The village, which is more than 200-
traditional abra (water taxi) for a one or and prison, but was renovated in 1970 diving and snorkelling to sailing and years-old, and Juma Mosque, which
two-hour cruise, or tour operators offer for use as a museum. Colourful water skiing, the Dubai Water Sports stands amid palm groves, draw
both day or night cruises. dioramas depict Dubai's history, while Association, situated at the upper end visitors all year round; however, the
artefacts dating back more than 3000 of Dubai Creek, is an excellent point of drive is as fascinating as the
Creek Cruises years provide visitors with a taste of contact for all water-based activities. destination itself, taking the visitor
Tel: (971 4) 393 9860 ancient civilisations. through burnished sand dunes and
Creekside Dubai Water Sports Association mountains varied in colour.
Lesiure Tel: (971 4) 336 8406 Al Fahidi Fort, Al Al Fahidi Street, Tel: (971 4) 324 1031
Bur Dubai Juma Mosque
Tel: (971 4) 353 1862 Tel: (971 4) 852 1374
Best of Dubai 271

272-273 Distribution Page@L8:Bab Al Shams 9/8/2008 5:31 PM Page 272
Best of Dubai & Northern Emirates Vol. 3 Distribution Partners
N addition to an international distribution to CEOs, chairmen and owners of the top companies in GVP’s global publishing network, a hand-
I to-hand corporate gifting distribution by GVP’s editorial participants to their principal clients ensures that the publication reaches a valued
cross-section of buiness readers. Editions are also for sale in leading bookstores in the UAE, on Amazon.com, Gvpedia.com and via direct
sales from GVP offices worldwide.
Top hotels, resorts and airport lounges showcase this edition which has been regarded by inbound travellers as a focus point from which to
network for business relationships or acquire products and services. Selected high net worth individuals including those with assets over
AED 5 million, as well as company directors and foreign investors via the GVP internal distribution database are also covered.
Government decision makers, including senior management at development agencies, chambers of commerce, regional institutions and
commerce associations receive copies ‘Best of Dubai & Northern Emirates.
AL MANZIL ATLANTIS THE PALACE - THE OLD TOWN

Burj Dubai Boulevard The Crescent The Old Town Island
The Old Town, Burj Dubai The Palm Jumeirah Downtown Burj Dubai
Dubai, United Arab Emirates Dubai, United Arab Emirates P. O. Box 9770,
Tel: +9714 428 5888 Tel: +9714 426 1000 Dubai, United Arab Emirates
almanzilhotel.com www.atlantisthepalm.com Tel: +9714 428 7888
southernsunme.com www.thepalace-dubai.com
RAFFLES DUBAI QAMARDEEN THE MONARCH DUBAI THE WESTIN

Sheikh Rashid Road, Wafi Burj Dubai Boulevard One Sheikh Zayed Road Al Sufouh Road
P. O. Box 121800 The Old Town, P. O. Box 11788 P. O. Box 125511 c/o Dubai International
Dubai, United Arab Emirates Dubai, United Arab Emirates Dubai, U.A.E. Marine Club
Tel: +9714 324 8888 Tel: +9714 428 6888 Tel: +9714 501 8888 P. O. Box 24883
www.raffles.com www.qamardeenhotel.com www.themonarchdubai.com Dubai, United Arab Emirates
www.southernsunme.com Tel: +971 4 399 4141
www.starwoodhotels.com
272 Best of Dubai

272-273 Distribution Page@L8:Bab Al Shams 9/4/2008 11:55 PM Page 273
www.dubaitourism.ae Patron, HRH The Duke of York, UK Dubai Chamber of Commerce Industry
Special Representative for www.dubaichamber.ae
International Trade and Investment.
www.the-mea.co.uk
Australian Business In The Gulf Association of Professional Australian New Zealand Association
www.abiguae.com Interior Designers Avalon@emirates.net.ae
www.apid.ae
www.online.britbiz-uae.com www.bigbustours.com Chairwoman,

Sheikha Amina Al Tayer
www.women.ae
Information Systems Audit & Control Smart Business www.cultures.ae

Association www.reachgulfbusiness.com
www.isacauae.org
Best of Dubai 273

274-275_Sharjah Pic@L8:Bab Al Shams 9/7/2008 11:12 AM Page 275
Sharjah is the third largest of the seven states which form the United Arab Emirates.
The settlement of Sharjah dates back some 6,000 years when it is believed to
have been called Sarcoa. The population was small and people relied on trade and
sea faring in addition to farming, hunting, fishing and pearling. Many of the early
settlements were based around the 'falaj', a man made underground water course.
Today Sharjah is a bustling Islamic city that accomodates residents from worlwide
living and working in diverse sectors; from services through to manufacturing.
Sharjah has it all
274-275_Sharjah Pic@L8:Bab Al Shams 9/7/2008 11:12 AM Page 274
276-277_Sharjah Pictures Page@L8:Bab Al Shams 9/8/2008 9:59 AM Page 276
Wadi and Jebel ('Jebel' means 'mountain') Al Faya are on the western edge of the Madam Plains. Wadi Al Faya carries whatever is
left of the rainwaters from the Hajar Mountains once it has passed through the Madam Plains. The wadi dissipates into the desert
sand beyond Rashidiya, in the emirate of Sharjah, just before reaching the Sharjah-Al Dhaid Highway.
This wide, quiet wadi winds through the desert in a northerly and northwesterly direction. Because of its distance from the mountains
and its porous characteristics, it takes a great deal of rain to get the water flowing in the wadi bed. Heavy rains in 1988 and 1990
produced flash floods of immense size that were carried long distances through the wadi, eventually creating lakes around Sayh
Musannad, just before the Sharjah-Al Dhaid Road.
It's after such rains that the wadi and its elements are at their best and the majestic size of the wadi is realised. It turns green and
blooms with desert plants, shrubs and flowers. The abundance of vegetation makes the trip through Wadi Al Faya a memorable one.
276-277_Sharjah Pictures Page@L8:Bab Al Shams 9/8/2008 9:59 AM Page 277
280_Back White Page@L8:Bab Al Shams 9/9/2008 9:24 AM Page 280
www.GVPedia.com
SOFT COV_BESTOFDUBAI VOL3@L8*.indd 1 SPINE Soft Cover_best Of DubaI Vol 3@L8* Silver foil 9/9/08 10:44:16 AM
20MM

Best of Dubai Vol3

Transféré par

Informations du document

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Best of Dubai Vol3

Transféré par

Droits d'auteur :

Formats disponibles

SOFT COV_BESTOFDUBAI VOL3@L8*.

Celebrate Success Chairman & International

All rights reserved

Best of Dubai Hotels & Hospitality

Casual Dining and F&B Travel, Tours & Leisure

Golf & Luxury Lifestyles Design & Interiors

Beauty & Wellness ETA Star Group

Banking, Finance & Security Construction, Architecture & Real Estate

Information, Communication & Technology Art, Media & Heritage

CSR, Green Innovation & Associations Get Up & Go

Building an Atlas of Success,

Brand Image Product - The Folders

REGIONAL HEAD OFFICES

Sven Boermeester, Chairman with Lisa Durante, Managing Partner, GVP

With its mission to serve as the

Johannesburg London Santiago Singapore Sydney Washington DC

Courtesy Dariush Zandy

For the good of today and tomorrow

on H.H. Sheikh Mohammed bin Rashid Al

Leading with foresight

this turnaround resting on the soundness of some of the new economic

Sheikh Mohammed charitable activities include

Leading with grace

T he Al Maktoum family was enriched with

role of women to be in Muslim society and a counterbalance to more

The princess's charitable activities include

Leading the Future

Sheikh Hamdan is now beginning to make his

'The World' is one of the most

The Dubai Mall is one of the

Falconry is one of the regions' most traditional sports

Courtesy Dariush Zandi

Established in 2003, The Mohammed Bin

The Federal National Council (FNC) has 40 members who serve in

The 'Sheikh Mohammed

"The formation of EGBC is considered a

Sustainable development is all about

Emirates Green Building Council Emirates Environmental Group Enpark

RTA is working with

Maktoum Bridge, and opening of the new

Al Safoon Tram, a mass transportation system of excellence.

The new air-conditioned

Mohammad Hassan Omran,

Etisalat became the region's largest Blackberry provider

Tallest worldwide Biggest worldwide Biggest worldwide Biggest worldwide

Desert Dreams Deciphered

The key feature of Downtown

Courtesy Dariush Zandi

A Tale of Two Cities conversations that would appear plain daft in

"From growth levels

that have the potential of creating a major

“If there is a construction engineer's

“More than a shopping stopover or a

“Dubai is a peaceful, stable, and

“By any standards, Dubai's growth

“A number of city-states have fuelled

“It has the world's only seven-star

Dubai Population GDP growth Annual inflation Government Time Zone

Fast Facts Dubai

The highly ambitious construction and design projects

Dubai is a city of growth, yet Emirati tradition still remains a

Capital City Dubai

Government Constitutional Monarchy

Time Zone Dubai is 4 hours ahead of GMT