SPRING/SUMMER 2012

thinkubik.com

FEATURE STORY

International Auto Show Circuit a true success

2012 was the year of new products, new messaging and new design. kubik goes above and beyond for our auto show clients... READ MORE

Our News

Amsterdam Commercial Auto Show

Bayer CropScience is on the cutting edge

Schneider Electric tells their story

Volvo Ocean Race 2012: an extraordinary race and client

SPX: Where Ideas Meet Industry

Dead Seas Scrolls

Pompeii: Life and Death

2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.

EXHIBITS

kubiks idea for Nissans Innovation

Nissans direction was clear: translate its Innovation for All corporate campaign into its exhibit program. To succeed, this exhibit had to embody Nissans commitment to industry-leading innovation, both in its flagship models and its vehicle lineup. kubik translated this directive into a single line, a rectilinear ribbon of sorts, which represented the idea of innovation. Sometimes horizontal, sometimes vertical, the ribbon ran through the entire exhibitsignifying the innovation that runs through every Nissan product. Visitors journeying along the ribbon experienced feature vehicles, technology stories and interactive displays. By utilizing fabric elements for a portion of the structure, kubik reduced the weight and shipping bulk of the exhibit which translated into multiple cost efficiencies.

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2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.

EXHIBITS EXHIBITS

Cadillac is a luxury experience

Cadillac required an exhibit that merged its design vision with the functionality required on the auto show circuit. kubiks expert engineering and fabrication delivered. The resulting environment remained true to the design by MacLaren Momentumyet was easy to assemble and transport. The design integrated a pair of 40 long by 20 high structures comprised of angled panels that resembled the cut facets of a gemstone. Elegant finish materials included glass, mesh, fabric, tile, leather, steel and mirror. Structural components were both sturdy and lightweight. Two kits of properties were fabricated to accommodate a rigorous show schedule. The exhibit brought the clients vision to life while fulfilling all logistical and functional criteria.

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2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.

EXHIBITS EXHIBITS

Hyundai adds European flair

Hyundais theme, Well Engineered embodied the challenge to adapt its global design standard to meet the needs and challenges of the North American market. This included elevating the brand experience to reflect the quality of Hyundais well-engineered, increasingly more upscale line. Every aspect of the exhibit was purposefully selected to convey commitment to quality and innovation. kubik upped the ante with the addition of a full raised floor inlaid with black, blue and gloss-white surfaces. Walls and identity structure were built from tension fabric applied over cost-saving, lightweight metal frames. Infusion of Hyundai blue LED lighting throughout the space symbolized continuity of engineering. The visitor experience included displays that communicated technology storiesand a gallery of Hyundai achievements. The well engineered and detailed exhibit reflected Hyundais high standard of quality.

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2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.

EXHIBITS

New exhibit concept was a great success for the Amsterdam Commercial Motor Show
Amsterdam RAI, recently awarded as the worlds best conference venue, successfully re-staged the Commercial Vehicle Show this year. Based on a uniform exhibit design by kubik, truck and van manufactures were offered a cost-effective, all-in-one exhibit package. European brands, such as Mercedes-Benz, Volvo, Renault, IVECO, Scania, MAN, Volkswagen and DAF signed-up for this attractive deal. Twenty three individual automotive exhibits, occupying four exhibition halls, covered more than 22,000 square meters of exhibit space with over 46,000 visitors attending during five show days in April. The European Motor Shows next edition has already been announced for 2014.

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2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.

EXHIBITS

Bayer CropScience is on the cutting edge

Brand image and flexibility were MacLaren Momentums chief directives when it reached out to kubik to create an in-line exhibit for Bayer CropScience. Bayer required a sleek and contemporary exhibit with modular construction. A unique sheen was created by finishing custom millwork with pearlescent automotive paint. Bayers green and blue logo glowed against white towers located at either side of the exhibit, an effect created by rear-lighting 3D plexi letters. Rear-lit fabric graphics gave the exhibit additional pop. Meanwhile, modular components accommodated in-line floor plan options up to 10 x 40 and a finished backside ensured that the exhibit could also be used in island configurations. Both Bayer CropScience and MacLaren Momentum delivered rave reviews, saying the finished exhibit is as beautiful as it is versatile.

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EXHIBITS EXHIBITS

SPX: Where Ideas Meet Industry

SPXs objective was to make itself known as the parent company behind a dozen well known, industry-specific manufacturing brands. The challenge was to design a clean and visually consistent exhibit that would communicate this positioning while showcasing SPXs wide range of brands and products. kubik found inspiration from the green X in SPXs logoactually two green chevrons meeting and in the companys tagline, Where ideas meet Industry. Converging angles throughout the exhibit reiterated this messaging while fields of green visually linked exhibit components to the logo creating a clean and open environment exuding an ambiance of professionalism. Use of printed fabric panels also minimized costs. As a result, SPX communicated its parent company status with style and elegance.

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2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.

ENVIRONMENTS

Schneider Electric tells their story

After merging several facilities into one head office, Schneider Electric decided it was time to create a means to tell its story to visitors. The solution took the form of a three-space experience: a showroom, executive boardroom and enlivened reception area. kubik branded the space with liberal use of Schneider Electric green accents. White walls and bright light minimized the gray, industrial look of the equipment while raised white-on-white icons added texture to the walls. Execution required careful adherence to fire codes and integration of ventilation for equipment. Shadow-box framing and a removable grill at the rear of the equipment facilitated mounting without having to drill through the wall panels. Schneider Electrics ROI was 100% in the first month of sales. Needless to say, Schneider Electric is thrilled with kubik and their new visitor meeting facilities.

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2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.

EVENTS

VOLVO Ocean Race

CAMPER constructs unique presence at Volvo Ocean Race Village

Camper, a leading Spanish footwear and apparel company, wanted sailing fans to take note of its sponsorship of Emirates Team New Zealand participating in the Volvo Ocean Race. This goal was realized through a dynamic pavilion experience within the Race Village. Renown designer Shigeru Ban utilized cardboard paper tubes to create a sustainable and recyclable circular pavilion that resembled a Roman temple. Modular fabrication ensured ease of shipping and re-assembly at each of four event locations across the globe. Inside, visitors enjoyed hospitality and learned more about the Camper sailing team before finally encountering Campers especially designed Volvo Ocean Race sailing shoes collection.

PUMA starts in Sport and ends in Fashion

PUMA leveraged the name of its boatMar Mostro (Sea Monster)to create a memorable presence at the ten worldwide Race Villages along the course of The Volvo Ocean Race. PUMAs retail and hospitality space, created from four forty-foot shipping containers, conveyed an urban, industrial feel. A supersized Mar Mostro attracted attention by reaching his tentacles out from the rooftop. The experience included retail and bar/ club space, with live events that included exercise classes, concerts and radio broadcasts. Social media activity was triggered by a photo booth where visitors photographed themselves surrounded by Mar Mostros tentacles. In Alicante alone, over 7,000 visitors attended PUMA special events. Retail sales exceeded target and over 6,200 visitors spread the word via social media.

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2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.

MUSEUMS

Dead Seas Scrolls - Life and Faith in Biblical Times

Commissioned by Discovery Times Square and designed by Ralph Appelbaum Associates; this one-of-a-kind 8000 sq. foot traveling exhibition debuted in the fall of 2011 and features over 500 neverbefore-seen artifacts from biblical times. A pre-show theater and narrated introduction gives way to the largest collection of artifacts ever assembled including actual remnants of the Dead Sea Scrolls. Described in The New York Times as StunningJarringA provocative new exhibition Maltbie was responsible for the fabrication and installation of the exhibits.

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2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.

MUSEUMS

Pompeii: The Exhibit - Life and Death in the Shadow of Vesuvius

Designed by Ralph Appelbaum Associates, the traveling show opened at Discovery Times Square in the spring of 2011. The immersive environment chronicles the events leading up to and the aftermath of the epic volcanic eruption 2000 years ago. With over 250 artifacts; some of which have never been displayed, as well as the largest collection of body casts; this 5000 sq. foot exhibition was described as both fascinating and chilling by Newsday magazine and was awarded the 2011 Creativity International Award for Environmental Graphics. Maltbie was responsible for the pre-production, fabrication and installation of all exhibits.

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2012 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik Inc.