Académique Documents
Professionnel Documents
Culture Documents
Week
Chapter
z Chapter 1 : z z z z z z z
Lecture Content
How is Managerial Economics Useful? Why do Profits vary among Firms? Role of profits in the Economy Role of Business in Society Economic Process Optimization
Hours
Basis Concept
Marginals as the Detivatives of Functions Marginal analysis in Decision Making Incremental Economic concept analysis in 3
How
the
internet
affect Lecture
Demand and Supply? Market demand function and curve. Demand and Supply 3
z z z z z
Measuring Market Demand Demand sensitivity analysis: Elasticity Price Elasticity of Demand Price elasticity and Marginal revenue Cross-price Demand elasticity of 3 Lecture 3 Lecture
1 Compiled by LiuYan, SuongJian Copyright 2008 Management Panel of GDUF All rights reserved.
Week
Chapter
z Chapter 6 :
Lecture Content
How to estimate the demand curve? z z Regression analysis Consumer interview and
Hours
Teaching Method
Demand Measure
Lecture
market experiments z z z z Chapter 8: 7 Production strategy z z z z z z Trend analysis Exponential method Econometric methods smoothing 3 Lecture
Production Functions Law of diminishing returns to a factor Input combination choice What makes cost analysis difficult? 3 Lecture
Chapter 9 : 8 PART 3: Production process and cost Chapter 10 : 9 Pure Competition Cost Analysis & Estimation
Incremental and sunk costs in decision analysis Short-run and Long-run costs Learning curves and 3 Lecture
competitive markets Marginal cost and firm supply Competitive equilibrium market
z z z z z
Competitive market efficiency Market failure Subsidy and tax policy Competitive market strategy Profit Maximization under 3 Lecture
monopoly z z z Social costs of monopoly Social benefits of monopoly Competitive strategy in 3 Lecture
monopoly markets
2 Compiled by LiuYan, SuongJian Copyright 2008 Management Panel of GDUF All rights reserved.
Week
Chapter
z Chapter 13 : Monopolistic z z z z z
Lecture Content
Contrast between monopolistic competition and Oligopoly Monopolistic process Oligopoly Models Market structure measurement Sequential game Dominant strategy and secure strategy price-setting competition
Hours
Teaching Method
12
Lecture
13 PART 4:
z z
Randomized
strategy
and
Lecture
Imperfect Competition Chapter 15 : 13 Pricing Police z z z z z z Chapter 16: 14 Labor Market Police z z z Chapter 17 : 15 PART 5: Risk & Uncertainty z z z z Chapter 18 : Investment Police z z z Pricing rules-of-thumb Markup pricing and profit maximization Price discrimination Multiple-product pricing Transfer Pricing Marginal revenue product and optimal employment Optimal combination of 3 Lecture 3 Lecture
multiple inputs Optimal levels of multiple inputs Utility theory and risk analysis Why lotteries are popular Adjusting the valuation model for risk Uses of game theory in risk analysis Capital budgeting process Steps in capital budgeting Capital rules Optimal capital budget budgeting decision 3 Lecture 3 Lecture
3 Compiled by LiuYan, SuongJian Copyright 2008 Management Panel of GDUF All rights reserved.
Week
Chapter
z z Chapter 19 :
Lecture Content
Coase theorem Agency problem and agency cost z z z z z z Excessive risk-taking problem Information problem Corporate governance How do you regulate a global economy? asymmetry
Hours
Teaching Method
17
Organization Design
Lecture
18
Lecture
18
Construe
z z
Note
This course assignment is scheduled for 54 class hours, 18 class weeks of one semester.
4 Compiled by LiuYan, SuongJian Copyright 2008 Management Panel of GDUF All rights reserved.