Académique Documents
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DRC Committee
June 28 2013
Chairs
Brian Zeller
Richard Cummings
Ambiance
Ryan Lettner
River Front
diligently to identify and research a wide array of exciting opportunities that will bring downtown to a whole new level of prominence as the state s birthplace of
Minnesota
Their work passion for a better downtown and commitment to form a long and successful relationship with the City has culminated to this moment when they
collectively ask for the City s commitment and support that will transform downtown into a vibrant commercial district for generations to enjoy These unprecedented opportunities are within our grasp provided the City takes the recommended
actions to make these opportunities a reality
Included in this packet are the primary opportunities that now need Council staff support In a perfect world we could articulate every economic benefit per every dollar invested to revitalize downtown Naturally this is unrealistic
What is not unrealistic is the enormous impact these opportunities possess to
create a vibrant downtown when all are merged into a seamless series of
everything in their power to assist the City now they ask for your support
At this council meeting the DRC seeks
Approval of a budget for a thorough Economic Development Action Plan
Authorized staff assistance for a preliminary Transient Dock Grant request Non financial support for a Bike Friendly Community Assessment
Snow removal quotes for a designated downtown improvement zone
brought forward to create a revitalized downtown now rest in the hands of the City
Let s now work together to take full advantage of these tremendous opportunities
Regards
CHAMLBEER
of COMMERCE
XerrigtreeZer
Co chair
iy
guettner
Co chair
businesses and property owners to join together to identify opportunities to revitalize or redevelop downtown in conjunction with the major capital improvements taking
place in the next four years creation of Brown s Creek
Trail Lowell Park Phase II completion Lift Bridge
renovation and eventual redevelopment of the Shoddy Mill In total these improvements will forever alter downtown as we know it today However each of these improvements will not reach their full potential if they are not meshed together into one cohesive plan that clearly identifies all the possible opportunities
beyond just the improvements themselves
The DRC has spent the last 10 months identifying a wide range of additional opportunities that further enhance the aforementioned improvements as well as creating a dynamic commercial district that evokes the unique history of downtown as never before
When added to the major improvements the DRC s opportunities act like mortar
cementing the continuity of the major improvements into a seamless flow of cyclists
pedestrians shoppers diners and residents
downtown that offers goods and services in demand 12 months of the year
opportunities the DRC has brought forth couldn t come at a better time
As stated previously downtown Stillwater is decaying both economically and physically The great recession and ever increasing property taxes have eroded the financial capabilities of property owners to maintain their properties let alone the ability to reinvest in the properties to bring them into refurbished condition This failing economic structure forces owners to lease
their spaces to under qualified tenants who often don t have the capital to withstand
Stillwater s seasonal highs and lows This all to present situation produces a revolving door reputation that downtown and the City cannot afford
I want to cancel my membership this year because my business is not doing well I almost closed this winter and now this month is slow too I have no money to pay for membership I hope you understand I can barely pay rent this month I m so sorry for
this
businesses property owners City officials and MnDOT must take unprecedented collaborative action to leverage each opportunity to its fullest extent To do anything less dramatically marginalizes the investment and benefit potential provided by these major
improvements
to start implementing the opportunities in a systematic process to bring about the best downtown from vision to reality
The work the DRC has done to date is now
the revitalization of downtown Economic Development Action Plan The DRC has received proposals from two local economic development consultants with
yet another highly recommended consultant Buxton who has preformed economic development redevelopment and marketing plans for more than 650 municipalities
Proposals received range from 35 000 to 65 000
The full assessment of downtown s current offerings market trade area consumer profile
and resulting proposed business mix action plan is the most influential set of economic reports critical for all of us to make sound decisions for downtown long into the future The resulting action plan comes at the pivotal time in downtown history when all these opportunities converge
to make downtown an economic powerhouse or if not
undertaken continues to have downtown remaining an economic revolving door with well intended businesses coming and going on a regular basis The latter is not beneficial to downtown or the economics that the city
relies on The investment and stakes are too high to allow past methods to continue their lack luster results
There is little doubt that strategically planning downtown guided by these economic
action plans brings economic benefits not just for downtown but for all of Stillwater As
downtown is redeveloped into a 12 month commercial district the City will enjoy a
rebirth of economic activity throughout the city which can only enhance the quality of
life viability and economic restructuring of other commercial districts and provide a
positive impact on commercial and residential values as well It is for this reason and
rationale that the DRC requests the economic plans be supported by the City
and meetings with DNR Transient Docking Grant representatives with the goal of submitting an application for
the
The grant
April 2014 The DNR grant representatives are very willing to provide extensive assistance to the City to complete the initial grant application Bike Friendly Community Assessment The need for a complete biking assessment for all of Stillwater is not only timely it is imperative given the impending completion of the Brown s Creek Trail It is essential that all biking interaction within Stillwater and specifically downtown be fully assessed to ensure biking interaction is safe for bikers pedestrians automobile traffic and downtown visitors enjoying the commercial district and Lowell Park
The Bike Friendly Community Assessment is provided by the Bicycle Alliance of Minnesota and will be funded by community organizations Nearly half of the 5 000 assessment cost has already been collected All the DRC seeks is the City s acceptance of the assessment s
results and to have recommendations pertinent to
considerations for safe and enjoyable interaction for all who visit downtown Snow Removal Quotes
It is important that we plan early for a new method of handling snow removal from
downtown sidewalks In an effort to devise a cost estimate and possible cost distribution calculation it would be wise to get quotes for snow removal this summer so defined
review
contribution zones can be developed with corresponding cost structure drafted for further Getting cost quotes now allows the City and downtown property owners to craft
a workable arrangement well before the winter season begins
There are approximately seven building owners who are very interested in up lighting the building facades or trees within their property lines The work and cost necessary are the responsibility of the building owners with no funding requested from the City All the DRC and property owners ask is the ability to proceed with
their planned ambiance improvements
Bluff Lighting
At the workshop there was discussion about a test pilot program to light the south and
north bluff areas MnDOT s Adam Josephson has provided the items for consideration
requested by Mayor Harycki The goal as stated by Mayor Harycki is to implement this
project yet this summer We now need to respond to the items from MnDOT and
establish a resulting action plan
The details will be important to fully understand what is being proposed Keep me in the loop as this gets developed and hopefully we can work through the various issues
Adam Joesphson P E MnDOT
Review Lowell Park Phase II Improvements
It is recommended that Lowell Park Phase II improvements be given another look before improvements begin This request is made due to the fact the improvements were designed prior to the realization of Brown s Creek Trail and Congressional approval of
the St Croix River Crossing These two major new developments to downtown will dramatically alter the use and traffic patterns of Lowell Park It is recommended that the Bike Friendly Community Assessment be conducted this summer to ensure the park provides safe interaction among all the various modes of transportation converging in one location One last review may also result in maximizing
the park s potential use throughout 12 months of the year
opportunities along main street with the elimination of turn lanes that could result in wider sidewalks as proposed in the Ambiance subcommittee presentation Extending the
Lift Bridge plaza to Main Street and perhaps to Chestnut west of Main Street present
exciting opportunities to create a wide thoroughfare that may increase the economic value
of Second Street
Initial Planning of the Medallion Project In the near future a steering committee will be formed to begin the process of rolling out the Medallion Project We envision city staff participating on the committee
Historical Street Signs
ATTRACTING RETAIL
INCREASE SALES TAX REVENUE
Buxton
advisor to leading retailers by providing big answers about customers and identifying the best possible sites
for expansion
We ve taken that retail expertise and created the most
they shop and what do they buy In this step we focus on the factors that make your community valuable from a
retailer s point of view
The retail industry s top analytic teams will be working to bring your community answers that have
been proven to
Retail leakage supply analysis You know that dollars are flowing out of your community but how many This analysis tells you how much residents are spending outside your trade area and how many
dollars are coming in from outside your trade area It
reveals the unmet demands and possible opportunities
fit by matching your customer profiles with Buxton s proprietary database of retailer profiles We also take other factors into consideration including cannibalization from
stores nearby the retailer s expansion plans and the
community we provide marketing packages for you to send to retailers on the list Every marketing package is
different tailored to meet the location requirements of
each retailer
Gig
PAJ ADENA
downtown
isa
FORT
IRVING
T E X A 5
NA
attractions and sports facilities Identify where your tourists are coming from to maximize your marketing budget
Downtown revitalization We can assess the role of retail
nationwide resulting in over 25 million square feet of recruited retail And we re ready to do the same
for you
Contact us today for a consultation and discover how Buxton can help you identify opportunities for
retail growth and expansion
Buton
Toll Free 888 2Buxton
COMMUNITY
T V Cable
Satellite
enhancement
Marketing
In terms of their local spending which types of tourists have proven to be the best for our community
Which markets do our best tourists and prospective
Tourist Retention and Reactivation
List
Apparel
11
Department Stores
4 26
2
Drug Stores
Electronics
Fast Food
39 42
1
Specialty Retail
Sporting Goods
28
9
Burton
888 2BUXTON
PALM SPRINGS
CALIFORNIA
Identifying and prioitizing tourists and tourism markets for better marketing and long term planning
In a still recovering economy marketing budgets are tight and every dollar must deliver a measurable return on investment The
and effective through smarter targeting of potential tourists To reach that goal Palm Springs needed to identify who visits the
City where they are coming from and how they are spending their
money
We captured tourist credit card transactions in selected zip codes in the City over a 12 month period using Zip 4 to preserve
confidentiality The transactions totaled almost 200 million
Business Needs
Idenitfication of tourist types
Where these tourists come from We found that of the 210 Direct
Marketing Areas in the U S 152 DMAs were represented in the City transactions over the 12 month period However 80 of the
sales dollars came from five key tourism markets We used a market
prioritization index to rank the DMAs based on the greatest number
How they spent their money We broke down the credit card
transactions into nine different categories from specialty retail to
full service restaurants From this analysis we are able to determine
which DMAs are most important to the City within each category of
retail spending
help tourism focused communities leverage the value of their customers for long term success
Find Out More
With these tourism insights in hand the City knows exactly who its core tourists are and where they come from allowing the development of effective marketing strategies and long term plans
The City Can Optimize each marketing channel Using a highly targeted approach the City can connect with potential tourists in a wide range of mediums from billboards to direct marketing to online
campaigns They can focus on the most profitable markets and send individualized messages directly to people who are most likely to visit
Find co branded partners By knowing who the tourists are and where they spend their money the city can develop co operative
Btraon
Toll Free 888 2BUXTON www buxtonco com
@Buxtonco
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RETAIL SHOPPING
Quality retailers line Pasadena s walkable downtown streets making it an ideal location to strolling dining and shopping
RETAIL PERFORMANCE Pasadena s retail performance is anchored in the fact that Pasadena is a regional employment entertainment
and shopping destination set in a stunning architectural and natural environment Combined with quality residential and employee demographics as evidenced by ESRI s Tapestry Segment Profiles Pasadena is an
excellent location for retail
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