SYNOPSIS

1. TOPIC OF PROJECT: To Enhance the content of the Website iamwire by dynamically analyzing the traffic on the website. 2. Scope and Importance of the problem: Improvement of the content of website iamwire need multidimensional projection towards the measurement by the fundamental and derived metrices available in the web technology area . On the other side measurement by metrices is also limited in terms of tools available in the market. By tracing solutions for the problem of iamwire there is need to analyze the traffic sources ,Content browsing ,conversions , audience analysis and also Real Time information of the website iamwire This particular direction of the improvement will lead to a better piecemeal solutions for CRM of the company iamwire eventually better content will bring more potential customers/viewers for the company and its associated clients.

3. Tentative methodologies to be used: Google analytics This above defined is the finest available tool in the market of web analytics for any website or blog. Its fundamentally available metrices(KPIs) for the analysis of the website are quite enough powerful to derive the best results even a single click or impressions. Available facility of making customized metrices and units make this tool more powerful in terms of predicting precious data regarding content and audience.

The results obtained from google analytics are needed to complied with company performance information to make more vital information sets which finally provide the key performance indicators. These KPI then give results to KRIs (Key result indicators) . Combining all the PIs ,KPI s , KRIs turns out to give decisions to be ex ecuted from employees side.

4. Data collection: Around 95 % of the data is fetched from internet Google analytics account nitish@wirefootindia.com abhinav.dinesh@wirefootindia.com Word press accounts of authors : Devesh Joshi Head author Pooja Sareen Sendgrid Database Naresh Singh Database Admin The data is fetched from these databases in various chunks. Smaller chunks of data are derived on daily basis.(around 1 column of excel sheet). Larger chunks of data are fetched on monthly basis.(around 2 excel sheets). 5. Limitations of the study: Company is not comfortable in disclosing their confidential data and processes ,

 Some of the metrics need some data that reveals some information regarding income of the company (Monthly ) For instance CC avenue is the direct source of income for iamwire. Advertisement poster of CCavenue is shared of the homepage of iamwire. Performance of CCAvenue for the iamwire is calculated by the measurement of clicks ,impressions and CTR obtained by the CCAvenue poster. This is counted from 10th of every month as payment is received around 13th-16th of every month.

So my study involve these Key Performance indicators resulting in usual delay to get the data from company side.