Conduct a Webinar

eBooks and Kindle Market ing

Use 3rd Party Email Lists

Of f er a Usef ul Download

Create Free, Web-based Sof tware

Write Relevant, Inf ormat ive A rticles

Create a Forum

Hold an Of f line Event List Growth Tactics Fac eB ook Regis tration Page Social Media T witter O ffers Share Buttons D irec t M ail Postal Mail Why Use Email Market ing? The Basics Principles of Email Market ing Use Solo A ds The Basic Process Paid Search Increase Revenue and Sales Cost-Ef f ective Increase Client or Customer Base Immediate and Timely Communication Receive Customer Feedback Build a Bet ter Relationships D e-dupe M erging Lists Filtering Removals Splitter L oc ation G ender A ge P ros pec t or C ustomer T imeframe of L as t Sale Size of L is t Segments Spending Frequency Spending A mounts E mail T riggers Webs ite T riggers Segmentation Bas ed on T riggers List Cleaning Monitoring Triggers Email Service Provider A ut o-responders Newslet ter Creation Tools C RM C lic k to C all L is t C leaner Feedbac k L oops Blogs Regis tration Opt-in Tools Subject Lines From A ddress Email Content M obile Brows er Based C lient T ext H TML M ulti- part MIME Format Bounce Rates Design Cont ent Conversion ROI Click t o Purchase Searc h Referral Source Templat e Based on Buying Phase P aid O ffline Keywords A nalytics Tools Reputation Score SPA M Score Test Sends Products or Services Sending Domains Sending IP A ddresses Send Rate Frequency of Mailing Market A nalysis I SP Filters C orporate Filters Best Times to Send Filters Type of Communicat ion D es ktop Filters C ontent Filters I mage Suppres sion L ink D eac tivation E mail A uthentication C ontent Filter T esting Email Market ing Costs Content Filters Seed Lists H ard Bounces List Cleaning I nc reas e Subs cribers List D eliver I nc reas e O pen Rate I nc reas e C lick Rate Sales C onversion D rive Webs ite T raffic C ompetitor's E mail Lists L anding P age C us tomer C omplaints Compet itive A nalysis P ros pec t or C ustomer T imeframe of L as t Sale Spending Frequency SPA M Laws and Regulat ions Suppression Lists Unsubscribe Link Permission Damage Control Segmentation Bas ed on T riggers Bus ines s to C onsumer Bus ines s to Business Spending A mounts Segmentat ion Based on Customer Behavior and Prof ile C ons umer Bus iness E mail T riggers Webs ite T riggers Goals Email List Strat egies Feedback Loops Blacklist Monitoring White Lists A uthenticat e sender ID, SPF, DKIM SPA M Phrase Triggers P ublis hing S PF Record Soft Bounc es Inbox Placement Rat e Branding C old P rospect Buyer Follow-up U p s ell Open Rate Opt-in Opt-out Tracking Click-Through Rat e Email Market ing A /B Split Testing Forwarding Soft Bounc es H ard Bounces Landing Page Visits Integrat ing Tools Courses via Email Up sells Emails Based on Triggers T ec hnic al Segmentation List Management Webinar Of f ers Personal Ideas or Opinions Email Newslet ters A uto-Responders Email Databases N ews letters P os tc ards

What is Email Market ing

Use Co-Registrat ion

Why Use Email Marketing

Newspapers and Classif ieds

Event A nnouncement

Types of Email Communicat ions

Transactional Emails

Email Marketing Tools

Sales or Special Of f ers

Email Marketing by MarketersClub.com

Educat ional Emails

Tracking & Reporting Email Templates

Call t o Action

Customer Prof ile

Deliverability
Budget Content Creation Platf orm Follow-up Techniques

Compliance

D ownload C hoices

List Engagement
Who is Your A udience

B2 C and B2B M arketing A genc y or C onsultancy P rofes s ional Services Retail or eC ommerce Software or Software as a Servic e (SAAS) Reactivating Subscribers E duc ation Building Reputation Customer Relationship Building C ommunic ating Value P ers onal T ouch V oic e and P ers onality General Email Market ing Techniques Engagement Techniques Leading Customer to the Sale Subscribe Techniques Open Techniques Landing Pages Re-engagement Techniques

Best Practices