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HISTORY OF THE COMPANY

Initiated and Founded by an Eminent Scientist and Businessman Dr. C.K.
Rajkumar in the year 1979.Was responsible for the introduction of many
innovative products in innovative paunches in the same year. All products
so introduced penetrated deep down the market segments and created
history in the FMCG sector.

The Pioneering and innovative Dr. Rajkumar is known for ‘taking the
Shampoo Market by storm ’In the year 1979, he launched
VelvetteShampoo in Sachet pack and at a Consumer price which was
affordable and attractive to the common man / woman living in the
Heartlands of India. Today after 25 years, Velvette Shampoo commands
10% + Market Share in the Huge Shampoo segment.

It is hailed as a success story with no parallels in the FMCG History. Dr.

C.K. Rajkumar continued withhis innovative efforts. Using his Visionary
Skills, born was, Nivaran 90 name meaning “Cure” and 90, the year of
launch. He launched India’s First herbal based Cough Syrup in Sachets.
Today Nivaran 90 completes 15 years and is the largest selling Cough
Syrup Sachet in India, available to everyone at a very affordable Price.
Attention turned towards the legendary BrahmiPlant, known for Memory
Enhancement Attributes.

Dr. C.K. Rajkumar and his team of Scientists and researcckaging.His first
history creating product Velvette Shampoo in unique sachet form was
lahers extracted Bacosides A & B from Brahmiplant. They
developed Memory Plus and the same was launched in 1996. First of it’s
kind and clinically proven, received quick acceptance from Consumers
and became, a leading Brand both in India and abroad [US, Australia etc.].
Memory Plus spearheaded the Memory revolution in India.

VALUES OF FIRM

Our Core Values, that we will cherish, nourish and uphold in our pursuit to
become “INDIA'S PREMIER FMCG COMPANY, WITH A GLOBAL VISION,
OFFERING RESEARCH BASED,PROVEN HERBAL HEALTH CARE,
FUNCTIONAL FOOD PRODUCTS TO EVERY ONE EVERYWHERE" are
Trust and Safety, Fairness and Openness, Honesty and Ownership,
Respect for Law and Society. Thus reaching out to consistently deliver
Customer Delight and Share Holder Value and Deliverables.

Goal : To become the number 1 company in the year of 2009 .Achieve

the highest reputation in all fields nationally and globally.

VISION OF FIRM

Is to become “INDIA’S PREMIER FMCG COMPANY, WITH A GLOBAL

VISION, OFFERING RESEARCH BASED, and PROVEN HERBAL
HEALTH CARE AND FUNCTIONAL FOOD PRODUCTS TO EVERY
ONE EVERYWHERE." It means being the Best in terms of Consumer
Value, Trade Service, Leveraging Employee Talents, and managing
consistent and predictable growth and realising this in the next three years.

MISSIONOF FIRM

Our Mission is to consistently deliver Products and Services of a varied and

innovative range that match and exceed Expectations of the Global
Consumer in our pursuit to become“INDIA’S PREMIER FMCG COMPANY,
WITH A GLOBAL VISION, OFFERING RESEARCH BASED, PROVEN
HERBAL HEALTH CARE AND FUNCTIONAL FOOD PRODUCTS TO
EVERY ONE EVERYWHERE." This we will achieve through research and
deliver at a Consumer Price at best described as Value for Money and in
such innovative and protective packaging to retain Top Quality over longer
period of time.

PROFILE OF FIRM

Innovators and pioneers in new concepts. Deals in FMCG and herbal

products with modern technology for the mankind and strengthen the next
generation with the goodness of the good earth that evolved 3000 years
ago available any where in this wonderful planet. Strong and sincere
employees, join hands to make 200 families live under the shelter of the
company and extend their hard work reach the needs of the human race.
To help achieve their goal to give quality and safe products.

The company is proud to hold user license for Nivaran cough syrup and
Memory Plus capsules and Memory vita food and beverage products,
Shampoos, Fairness creams, other hair care and body care products. To
meet consumers demand in the most affordable means, it plans to extend
into other areas by integrating modern technology with natural wealth and
enter in to biotech field to help build a healthy body and mind for the next
generation.

This genius started off to hold the burden of family, as soon as he

completed his post graduation in optholmogy in 1980. He took up the
challenge of making his father’s dream come true by developing the
concept of packaging shampoo at affordable price to make it available for
mot down trodden. He broke the barriers and challenged the multinationals.

Because of his pioneering effort, now every product is available in pouch

form, for which he has been aptly called as the “SACHET CZAR”. Always
wanting to do something new and having the vision to give the best for
mankind Dr. Rajkumar has developed many new concepts
 VARIOUS PRODUCTS PRODUCED BY THE FIRM

VELVETTE SHAMPOO

The pioneer product that created sensation by its pioneering sachet

concept, though slackened in sales due to multi national threats, still holds
a strong brand recall and only product to have organic base but harmless
to the eyes and skin. The product is available in popular 8ml pouches for
Re.1/- and 50ml. Bottles for Rs. 7/- in variants of Black, Jasmine, and
Rose. India’s First Sachet Shampoo Launched in the Year 1979.
Revolutionary Pillow Pack, evolved in to beautiful tear away flat Sachets
Triple Conditioners. Available in multiple formulations and 3 fragrances.
India’s largest selling Shampoo with market share exceeding 10%.

"1st ever innovative Sachet Packaging"

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