THE HONG KONG POLYTECHNIC UNIVERSITY SCHOOL OF DESIGN

UNDERGRADUATE AND POSTGRADUATE COURSES PROSPECTUS 2009-2010

Welcome. What type are you? Do you doodle on paper all the time? Do you like to cut and paste anonymous notes? Do you build city blocks out of things that you find on the street? Or do you make knick-knacks that ease your daily needs?

6 8 10 14 16 20 24 28 32 36 40 46 48 50 54 56 58 60 64 66 73 77 79 85 87 89 95 97 101 107 108 128 132

Directors Message Undergraduate

Bachelor of Arts (Honors) Art and Design in Education Bachelor of Arts (Honors) in Design Advertising Environment and Interior Industrial and Product Visual Communication Bachelor of Arts (Honors) in Digital Media Higher Diploma in Multimedia Design and Technology Higher Diploma in Product Innovation Technologies

Postgraduate
Mastes of Design Master of Design (Design Practices) Master of Design (Design Strategies) Master of Design (Interaction Design) Master of Design (Design Education) Master of Science in Multimedia and Entertainment Technology Doctor of Philosophy / Master of Philosophy

About PolyU Design

Core Values Our Mission History Research Collaboration

Teaching and Learning Exchange WorkIntegrated Education and Internship Environment

International Students What Type Are You? Contacts

Admission Requirements Summary

Directors Message

In 2008, School of Design celebrates forty-four years of providing excellent design education. PolyU Design is dedicated to bringing the world better products through education and practice. We have taken a world lead in establishing a new integrated and multi-disciplinary design curriculum, encompassing disciplines such as advertising design, digital media design, environment and interior design, industrial and product design, and visual communication design. PolyU Design has graduated over 10,000 designers and its faculty is one of the most internationally mixed in the world. All PolyU Design academic staff have industry experience, conduct research in a specialized area and bring these skills into the classroom. Encouraging and nurturing creativity and innovation remains PolyU Designs central task supported by the most technologically advanced design tools. PolyU has an excellent setting in the East-meets-West culture in Hong Kong and its close proximity to mainland China and the rest of Asia. In addition, the academic culture at PolyU warmly welcomes interaction with PolyU Design, prompting collaborative programs and projects with engineering, business, sociology, medical, textiles, manufacturing, multi-media and hotel and tourism. This is an exciting period of growth for the program and I encourage potential students, parents, industry partners and alumni to visit us in Hong Kong.

Lorraine Justice Swire Chair Professor

6 7

Undergraduate
Undergraduate 8 Undergraduate 9

UNDERGRADUATE Program

3 YEARS PART-TIME Career Prospects Careers as culturally sensitive designers and/or art and design

Bachelor of Arts (Honors) in Art and Design Bachelor of Arts in Education (Honors) in Art & Design in Education

educators (up to post secondary level) who will be able to articulate design as a means for public education at large. Aims This program is tailored for Working Designers and Art/Design Educators; it engages in-service professionals in developing new practices in a design-driven society. It aims to refine practitioners conceptual skill and practical knowledge in relevant disciplines; and to facilitate the development of critical perspectives on issues of design, culture and education in local contexts. It also engages educators and design practitioners in teamwork and developing new learning materials and contents for our information society. Characteristics The main focus of this program is on the provision of advanced art and design training at the practical and theoretical levels that are suitable to the local culture and its educational context. This program offers opportunities in academic research and school-based educational development, as well as art and design experimentation in the workplace. Classes are on weekday evenings and/or weekends. Siu King Chung, BFA, MA Program Leader

Program Code: 73028 Mode of Study: Part-time Normal Duration: 3 years Credits Required for Graduation: 54 Program Leader: Siu King Chung, BA, MA
Undergraduate 10 Undergraduate 11

Undergraduate

12

Undergraduate

13

UNDERGRADUATE Program

3 YEARS FULL-TIME

Career Prospects Graduates are equipped to use design to help sustain a competitive economy and to improve the world in which we live. They have a wide choice of careers as designers in the mainstream design industries or in alternative professional activities, as we extend their competencies in design thinking to the media, company management, design forecasting and social and economic planning. Professional Recognition Graduates are eligible for Diploma Membership of the Chartered Society of Designers (CSD), UK.

Bachelor of Arts (Honors) in Design

ADVERTISING ENVIRONMENT AND INTERIOR INDUSTRIAL AND PRODUCT VISUAL COMMUNICATION

Aims This program is for students who want to experiment with new concepts and develop a creative mind to change old perceptions. The program prepares them to be innovative problem-solvers and independent thinkers, and equips them with the intellectual, technical and managerial skills necessary for professional designers who aim to invent new futures. Characteristics We provide a variety of learning environments for developing specific design competencies and general transferable skills. Students will have the flexibility to choose their learning pathways. We emphasize interdisciplinary thinking and teamwork. We encourage creative thinking, independent learning, experimentation and questioning of the status quo. We want students to take risks and break rules. The program also offers collaborative projects with other leading design schools around the world. We have a close relationship with the design industry and offer work-integrated projects with client input. Summer industrial placement and overseas study visits are offered through Elective Subjects. A student exchange program with selected overseas institutions is available. This program (Advertising Design and Environment and Interior

JUPAS Program Code: 3569 Mode of Study: Full-time Normal Duration: 3 years Credits Required for Graduation: 96 Intake number: 105 (with an additional 30 senior year places) Program Leader: Prof Yanta Lam, MPhil, AdvCert ID, HDD, FCSD, BEDA, FHKDA
Undergraduate 14

Design) offers options of study pathways that lead to double degrees. Prof Yanta Lam, MPhil Program Leader

Undergraduate

15

BA(Hons) in Design Advertising

Career Prospects Graduates may work in advertising agencies as art directors, copywriters, graphic designers and web designers, and in marketing businesses as marketing communication planners. Aims The exciting Advertising discipline aims to provide the creative skills and knowledge that are necessary for a successful career in advertising. The program will enable students to create and produce effective advertising based on marketing and consumer behavior studies, strategic planning, creative concepts, art direction, copywriting skills, design techniques, communication skills and social responsibility. An understanding of the Hong Kong and Chinese mainland markets in the context of economic, cultural, social and technological development will underpin the curriculum. Our all-round approach to develop students professional competence with transferable skills sets it apart from other universities/colleges. Graduates from the Advertising discipline will have a competitive edge in the highly competitive job market. Special Considerations for the Advertising Discipline A passion for persuasion centred on the relationship between image and word in advertising The desire to succeed in a highly competitive industry and the ability to work under pressure A flexible and sociable personality with a strategic and enquiring mind, because agency life is all about getting on with people, being able to work in a team and being able to convince clients of the merit of advertising proposals Preference will be given to students who have a higher standard of English and Chinese Language Alice Lo, BA, MSc, FCSD Discipline Leader

Undergraduate

16

Undergraduate

17

Design is creating new rules, and then breaking them.

Chung For Suen, 2008 graduate in BA (Hons) in Design Advertising

Undergraduate

18

Undergraduate

19

BA(Hons) in Design Environment and Interior

Career Prospects Interior Design, interior architecture, spatial design, environmental graphics, set design, exhibition design, furniture & furnishing design, lighting design, urban space design, landscape and interior-scape design, and experience design. Aims The aim of the Environment and Interior discipline is to provide students with the creative skills and knowledge that are necessary for a successful career in Environment and Interior design, but at the same time to enable students to explore the diversity within the field. The compulsory subjects are divided into the three inter-related categories namely theory, tools and technology aiming to facilitate an understanding of the connection between theory and conceptual base, the tools of design presentation and development, the understanding of the technology needed to turn theory into reality, and the understanding of professional practice. The elective subjects, which introduce specific knowledge of the profession of environment and interior design, aim to enable students to explore the knowledge necessary to address the diverse areas of disciplines within the field. The objective is to educate designers to have a broad interdisciplinary view of their role and operate at various scales; enabling them to be the link that connects architects, industrial designers, landscape designers, graphic designers and project developers. Laurent Gutierrez, BTS, BT, PgD, BArch, MArch Discipline Leader

Design is a language.
Hoffman Ho Sai Cheung, 2008 graduate in BA (Hons) in Design Environment & Interior

Undergraduate

20

Undergraduate

21

Undergraduate

22

Undergraduate

23

BA(Hons) in Design Industrial and Product

Career Prospects The School of Designs Industrial and Product Design graduates work as designers in the toy, automotive, consumer electronics, gifts and premium, home and kitchen ware, sports goods, watch and jewelery and many other design industries. They work locally, in Mainland China and abroad, in design consultancies, in the manufacturing industries and in design and development departments of large corporations. Some pursue postgraduate studies within the School of Design and abroad. Graduates from our school also find excellent career prospects in other fields that depend on conceptual thinking, creative innovation and excellent communication skills, for example as innovators, consultants, stylists and in the trade industry. Aims We humans, influenced by our cultures, shape the objects that surround us. The objects that surround us, in turn, shape us, our behaviors and our cultures. We depend increasingly on the resources offered to us by our environments while our environment depends increasingly on our resourcefulness. This makes Industrial and Product Design a matter of open-minded give-and-take personally, socially, ecologically and economically. The School of Designs Industrial and Product Design discipline enables students with thinking, research and communication skills to face these challenges in human-oriented, sustainable and innovative ways. Students benefit considerably from the School of Designs location between East and West, close to the Worlds biggest manufacturing hub and to an emerging middle class of new consumers in China and Asia. Thomas Fischer, PhD Discipline Leader

Design is what we rely on when we realize our DESIRE.

Joe Ho Siu Cho, 2008 graduate in BA (Hons) in Design Industrial & Product

Undergraduate

24

Undergraduate

25

Design is unpredictable and full of surprises.

Kwok Siu Ho, 2008 graduate in BA (Hons) in Design Industrial & Product

Undergraduate

26

Undergraduate

27

Design is everything surrounding us, making the world wonderful.

Otto To Hok Ming, 2008 graduate in BA (Hons) in Design Visual Communication

BA(Hons) in Design Visual Communication

Career Prospects Careers in a broad spectrum of visual communication design inclusive of branding design, corporate identity design, publication design, advertising design, film and video production, animation, motion graphics, interactive media design, environmental graphics, exhibition design, packaging design, etc., as graphic designers, web designers, art directors, project managers and creative directors. Aims The aim of the discipline is to provide students with the necessary knowledge, skills, methodology, and professionalism to be creative and effective communicators. Learning is centered on three specific areas: visual communication as the most intuitive form of communication, visual communication as market strategy and problem solving tool, and visual communication as interactive information and navigation design tool. A holistic, concept-driven approach to design informed by research and analysis underpins all project outcomes. Development of global trends and the rising economy of mainland China are also of particular importance in the curriculum. The discipline stresses equally on meeting the expanding needs of local industry and the cultivating of critical minds to question the social and cultural roles of visual communication. Special Considerations for the Visual Communication Discipline Curiosity and passion for visual design Strong aesthetic sense in terms of use of imagery and typography Clear, analytical thinking in terms of assimilation and organization of information Conceptual thinkers with strong desire in getting messages across with impact Motivated and aspiring Good command of English Keith Tam, BDes, MA Discipline Leader

Undergraduate

28

Undergraduate

29

Design helps to solve problems and construct a more enjoyable and joyful world.
Creamy Sheiung, 2008 graduate in BA (Hons) in Design Visual Communication

Undergraduate

30

Undergraduate

31

UNDERGRADUATE Program

2 YEARS FULL-TIME*

Career Prospects We live in a millennium where revenue generated from the exploitation of intellectual properties is a significant slice of any first world countrys GDP; the prospect of building a career within the digital media industry is without limits. The key to success has to do with having the drive, the passion, the wits, the imagination and the know-how. This program has in mind to train above the line perspective for those who desire to be in a commanding position as their career objective. Aims The program aims to produce graduates who will become prime movers in the digital media industry by becoming people with ideas for content creation. It is designed to train students to be idea-driven, to be entrepreneurial with their creations, to properly gauge the balance between risks and potential, and to creatively and successfully lead the production process. Characteristics The program takes the view that content is king and that it is ideas that drive technology. Technical skills are treated as tools to speak the language in which ideas are of prime importance. The areas that this program addresses include idea development, creative thinking, technical knowledge, contextual knowledge, syntax of the medium, experimentation and risk management, market potential and market strategy, and basic legal parameters. Henry Ma, MBA, MA Program Leader

Bachelor of Arts (Honors) in Digital Media

Program Code: 73032 Mode of Study: Full-time Normal Duration: 2 years Credits Required for Graduation: 60 Fund Type: Goverment-funded Intake number: 30 Program Leader: Henry Ma, MBA, MA *This is a two-year full-time top-up degree program for non-JUPAS applicants.
Undergraduate 32 Undergraduate 33

Undergraduate

34

Undergraduate

35

UNDERGRADUATE Program

2 YEARS FULL-TIME

Career Prospects Graduate career options include video production assistant, graphic designer, web designer, web developer, interactive multimedia production designer, product design assistant, computer animator, visualization production assistant, computer game designer and multimedia applications program. Aims The use of modern technology in multimedia design is the future of the industry. Our program emphasizes knowledge and skills in multimedia production. Students are prepared for key corporate roles, working with senior designers or technology managers. They learn creativity within design disciplines and develop an awareness of multimedia technology practices. They also become competent at identifying, analyzing and solving multimedia design problems. Characteristics We take a broad-base approach to develop skills in multimedia technology, computer integrated design, communication and awareness of management practices. This is a practical foundation for designing with, and for, digital media technologies. The variety of electives and real-world projects develop students with specialized skills that they will require to meet the industrys diverse requirements. Henry Ma, MBA, MA Program Leader

Higher Diploma in Multimedia Design and Technology

JUPAS Program Code: 3193 Mode of Study: Full-time Normal Duration: 2 years Credits Required for Graduation: 69 Intake number: 140 Program Leader: Henry Ma, MBA, MA
Undergraduate 36 Undergraduate 37

Undergraduate

38

Undergraduate

39

UNDERGRADUATE Program

2 YEARS FULL-TIME

Career Prospects This program has created a new hybrid profession that is positioned as the catalyst for the transformation of Hong Kong into a product innovation-sensitive economy. Students are taught to take on the integrator role, implementing product innovations in organizations. The product innovation knowledge will also be a solid foundation in technology-oriented business innovation. We provide an alternative educational path for sub-degree graduates of industrial/product design, manufacturing/ production engineering, mechanical engineering and even business studies from PolyU and other local institutions (especially the Hong Kong Institute of Vocational Education). Aims Students gain an integrated knowledge of industrial design, manufacturing engineering and product development technology. They learn the principles, concepts and applications of innovative product design and development, from identifying market opportunities to launching innovative products in the marketplace. Problem-based projects train students design thinking and analytical and problem-solving capabilities in new product innovation. Characteristics This is the first program of its kind in Hong Kong. It integrates industrial design, manufacturing engineering and new product innovation technologies. Business and marketing knowledge for new product innovation is another key component. In the Product Innovation Project (PIP), which combines theory and practice, students develop creative and innovative abilities in simulated and live projects. The strategic alliance of PolyUs School of Design, Department of Industrial and Systems Engineering and Industrial Centre ensures that students have access to the best expertise and facilities. Eva Yuen, BFA, MA, PhD

Higher Diploma in Product Innovation Technologies

JUPAS Program Code: 3246 Mode of Study: Full-time Normal Duration: 2 years Credits Required for Graduation: 75 Intake number: 40 Program Leader: Eva Yuen, BFA, MA, PhD
Undergraduate 40

Program Leader

Undergraduate

41

Design is an adhesive to stick different design elements together.

Dickson Choy Man TIk, 2008 graduate in HD in Product Innovation Technologies

Learn from the past, design for the future.

Ball Cheung Yiu Fai, 2008 graduate in HD in Product Innovation Technologies

Undergraduate

42

Undergraduate

43

Undergraduate

44

Undergraduate

45

Postgraduate
Postgraduate 46 Postgraduate 47

Taught Postgraduate Program

1 year full time/ 2 years part time

Aims The Master of Design Scheme contains four different specialisms: Design Practices, Design Strategies, Interaction Design, and Design Education. Hong Kong, as a world-class city, is an international environment that blends Eastern and Western influences. Students study in English but explore the increasingly world-changing context of Chinese culture as they acquire interdisciplinary skills and cultural experiences that extend creative, critical and analytical thinking and development across boundaries. The international and interdisciplinary faculty prepares students to take charge of their future learning and development in designs nimble and quickly changing environment. Delivery Pattern Classes of the Master of Design Scheme are held during the daytime, evenings or a combination of both on weekdays and/ or weekends. Students are given a mixed-mode status and are required to attend classes that are specified for individual specialisms of the program. Prof John Heskett, Chair Professor of Design Program Leader

Master of Design
Design Practices Design Strategies Interaction Design Design Education

Program Code: Specialism Code: Mode of Study: Normal Duration: Graduation: Fund Type: Program Leader:

73035 DPF for Design Practices DSP for Design Strategies INF for Interaction Design DEF for Design Education (FT) DEP for Design Education (PT) Mixed-mode Design Practices 1 year Design Strategies 2 years Interaction Design 1 year Design Education 1 year (full time) / 2 years (part time) 31 for Design Strategies specialism 36 for Interaction Design specialism 34 for Design Education specialism Self-financed Prof John Heskett, Chair Professor of Design

Credits Required for 31 for Design Practices specialism

Postgraduate

48

Postgraduate

49

MDes Design Practices

Program Structure Primarily a studio experience, projects are sponsored by leading companies with real business context provided as the base for collaborative workshops. Theory and method subjects are delivered during weekends over four consecutive weeks each. A Capstone Project concludes the year with an experience that synthesizes learning in a real world setting. This guided Aims This specialism focuses on design for the consumer economy, with interdisciplinary projects that embrace brand development, product or service creation, and new environments. This specialism responds to the worlds industrial transformation and changing user experience, especially as it is dynamically occurring in China. The development of a high level of aesthetics, intellectual and technical mastery in conceptualization, development, fabrication and evaluation of design prepares students for leadership roles. Characteristics Design Practices is a hands-on, studio-based course directed at students who want to deepen their innovative abilities, who are curious about design and business integration, and who enjoy the creative form challenges of making objects and ideas that improve peoples lives. Those with a bachelors degree in product design, mechanical engineering, interior design or communication design may find advanced practices to be a logical next step in their professional development. consultancy may be undertaken inside an enterprise, based on an agreed plan of work with clear objectives relating to design innovation and with attention paid to the personal and career ambitions of each student. Classes are normally held during the daytime on weekdays except for three subjects, of which two will be delivered during weekends and one core will be conducted during weekday evenings. Each of the weekend subjects requires 3 weekends spread over 45 weeks. It normally takes 1 year to complete the specialism. Core Areas of Study Seeks to join practical strategies for innovation with formal aspects of design development, by making design through: real-world project development; teamwork approaches to problem solving; cultural considerations as well as business and technology; customer needs and goals - market, brand, and specific design character; and value creation by design with product development.

Postgraduate

50

Postgraduate

51

Postgraduate

52

Postgraduate

53

MDes Design Strategies

Program Structure Design Strategies has a flexible approach to learning for engaged Aims This specialism seeks to locate design strategically in the context of business and technology by exploring best practices as shown in case studies, human-centered explorations to identify previously unrecognized user needs and desires, comparative analyses of business opportunities, successes and failures, and analyses of branding strategies, with particular attention paid to the local context of transforming original equipment manufacture (OEM) to original design manufacture (ODM), and finally to own brand management (OBM). The specialism is applicable to both business and non-profit organizations and extends across local and global issues. Characteristics Design Strategies is directed to people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business and technology. The specialism is intended for both designers and non-designers with professional experience in communication, brand management, production, marketing, engineering or teaching. Those who are considering becoming entrepreneurs, taking on more responsibility for design-led business development or translating new technology into designed experiences will benefit from this specialism.
Postgraduate 54

professionals. Subjects are taught on weekends. For example, a typical 3-credit subject requires three weekends spread over a 4-5 week period. Not a studio course, the purpose for this specialism is academic - to deepen design understanding and integrate design in its business and technological context through reading, thinking, discussing and writing. The specialism concludes with a report that synthesizes individual experience and interests with course materials leading to strategic development for an organization or in the pursuit of social and cultural goals. Classes are normally held on weekends. Each subject requires 3 weekends spread over 4-5 weeks. It normally takes 2 years to complete the specialism. Core Areas of Study Seeks to understand the interrelationships between design, business and technology by: creating value by design; applying design to business development; transforming OEM to ODM to OBM; branding products and services for domestic and international markets; exploring culture differences and issues in local and global contexts; and understanding customer needs and goals.
Postgraduate 55

MDes Interaction Design

Program Structure Interaction Design is structured by a combination of intensively taught short courses that directly support a workshop investigation. Workshops take various forms from individual to team work and from self-initiated projects to externally sponsored projects. A range of Electives are available to tailor the experience to individual interests. The expectation is that the student is fully committed to the program and works in the studio environment. The specialism concludes with a demonstration project that unites research, creative exploration, user understanding and prototype testing towards a solution.

Aims This specialism seeks to enhance human ability and life through the design of innovative, interactive and experiential ideas, based on a synthesis of human thought patterns and habits with technical means. A combination of theory, planning strategies, research and technical skills provide the foundation for workshops that explore emerging aspects of interaction design, based on human needs and pleasures as well as technological development. Characteristics Interaction Design is a studio-based course directed at students with a passion for people and technology, who have curiosity about the future and want to shape how information is accessed and used, how environments might change based on need, or how embedded information in products support use. Those with a bachelors degree in communication design or product design may find interaction design to be the next step in their professional development.
Postgraduate 56

Classes are normally held during daytime on weekdays, except for one core Subject and some shared electives that are delivered on weekday evening and weekends respectively. Each of the weekend subjects requires 3 weekends spread over 45 weeks. It normally takes 1 year to complete the specialism. Core Areas of Study Seeks to join theory and action by: putting people first in the people/technology equation - exploring human-centeredness; understanding active communication processes on which interactivity is built; learning methods for analysis and construction of interaction design; working across communication technology, product interfaces, or service systems; focusing on one of the above as an alternative focus; and developing a holistic approach to human-centered interaction that includes problem or opportunity identification, research, prototyping and execution.
Postgraduate 57

MDes Design Education

Program Structure * Design Education takes one year (three consecutive semesters) in full-time mode, or two years in part-time mode. Subjects are Aims This specialism seeks to support and disseminate best practices in design education through understanding learning/ teaching strategies, critical examination of design education in the context of culture, location, and time, practical experience in teaching, and reflective practice in adjusting teaching and learning performance. A combination of theory, planning for learning objectives, research techniques to foster examination and study of learning situations, and studio/ classroom fieldwork are elements in this specialism. Characteristics Design Education is directed to those with professional experience in design, both with and without tertiary teaching experience. Doing design and teaching design, while complementary, are not the same. Design is changing from a craft to a discipline requiring more analytical skill (what to design), use of new tools (how to design), and knowledge of design in context (why to design). These changes in design require new approaches to teaching and learning with regard to what to teach and how to teach. Those without teaching background will discover the structures that support learning and those with teaching experience will discover best practices to support their teaching.
Postgraduate 58

taught in lecture and seminar modes; some studio courses may be taken as electives. A practicum and research report on the experience is offered in the final semester. The site for the practicum may be in the participants home university or in a School of Design subject. In both circumstances the practicum takes place under the guidance of a master teacher. The expectation is that the student is committed to the program and takes full advantage of the residency opportunity and stays in contact with their advisor during the practicum experience. The program concludes with a research report that synthesizes course material, practicum experience and reflection. Graduation requires the successful completion of 34 credits.
* Subject to change

Core Areas of Study Seeks to join theory and practice in teaching by: exploring various pedagogical theories; understanding project based or constructive learning; developing and identifying learning objectives and structuring learning opportunities; understand feedback and assessment strategies; and understanding Eastern and Western approaches to learning and designing.
Postgraduate 59

POSTGRADUATE Program

12 months to 3 years

Aims The program is for those who are keen to lead in the digital entertainment industry. It is designed to open creative possibilities in the minds of the students by exploring cross-disciplinary media applications and technologies. Through theories and project based modules, students are encouraged to look afresh into all aspects of how media impacts our lives. From embedded device development for human machine interface, to creative content design for digital entertainment. The course starts with the building blocks of animation, game design, on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become. Core Areas of Study The program seeks to develop a balanced level of expertise through delivery of subjects that complement and extend the students existing knowledge. It will create an overview of the domain ranging from design to technology generate planning and coordination strategies develop collaborative skill with those from other disciplines provide a focus in game design, human-machine interface, or digital media and animation production emphasize innovative products and applications develop the skills for sustained future learning beyond the university beyond technology by finding value in innovation to shape the path of what digital entertainment can become. Program Structure The program provides an option for students to engage in a full- time or part-time study load, and to attend classes in the daytime, evening or a combination of both. Full-time Stream (FTM) Students can complete their full-time study in 12 months. Part-time Stream (PTM) Students who are in full-time employment can also choose to complete this program in 3 years. The program consists of 36 credits, involving 5 compulsory subjects, 6 elective subjects and a Masters Project.

Master of Science in Multimedia and Entertainment Technology

Program Code: 73034 Mode of Study: Mixed-mode Normal Duration: 12 months to 3 years Credits Required for Graduation: 36 Fund Type: Self-financed Program Leader: Henry Ma, MBA, MA
Postgraduate 60

Postgraduate

61

Postgraduate

62

Postgraduate

63

POSTGRADUATE Program

Doctor of Philosophy Master of Philosophy

Research Postgraduate Studies at SD are focused in the following areas: Asian Lifestyle and Chinese Design Studies Design Education Studies Design and Business Design and Technology Human-centered Design For more information and application to these programs, please contact SD at 852 2766 5454 or email sdweb@polyu.edu.hk.
Postgraduate 64 Postgraduate 65

About PolyU Design

About PolyU Design 66 About PolyU Design 67

About PolyU Design

68

About PolyU Design

69

About PolyU Design

70

About PolyU Design

71

Core Values Humanistic design Mastery of making Strategic thinking Creative and critical engagement Envisaging design as processes Sustainability Sensitivity to history and culture Cross-disciplinary collaboration Clarity and conviction in communication

About PolyU Design

72

Core Values

73

About PolyU Design

74

About PolyU Design

75

 Our Mission To sustain excellence in design education, practice, consulting and research. To harness the legacy and dynamism of Asian cultures in creating solutions for human needs. To create strategic models for products, brands and systems in local and global markets.

PolyU Designs Alumni (left to right; top to bottom): , , Tommy Li, Raman Hui , Grace Lau, Terence Tam, Nick Lim, Anthony Lo, Dennis Chan, Barrie Ho , Freeman Lau
About PolyU Design 76 Our Mission 77

History The School of Design of The Hong Kong Polytechnic University has a long history in providing design education in Hong Kong. Since 1964, the School has taken a lead in establishing a new, integrated and multidisciplinary design curriculum. See how we grew.

About PolyU Design

78

History

79

1960
Founded at the Hong Kong Technical College Part-time evening General Certificate courses offered

1970
Renamed as Department of Design at the Hong Kong Polytechnics establishment Joined ICSID World School Services First Polydesign Show held First 30 Higher Diploma students graduated 3-year Higher Diploma in Design offered 2-year Ordinary Diploma in Studio Design Practice offered Specialisms introduced to Higher Diploma in Design 2-year Higher Certificate in 2-Dimensional Design launched 2-year Diploma in Design with specialisms in final year introduced Streams added to Higher Diploma in Fashion Design 2-year Higher Certificate in Applied Photography launched

1980
Renamed as the Swire School of Design Higher Certificates in Illustration and Studio Ceramics introduced BA program in Graphic and Industrial Design offered BA in Fashion and Interior Design launched BA in Design offered specialisms in Fashion, Graphic, Industrial, and Interior Design

1990
Re-designated as School of Design Graphics and Interior Design became honors degrees MA in Design launched Degree in Photographic Design launched BA (Hons) Art and Design in Education offered Higher Diploma in Multimedia Design and Technology offered

About PolyU Design

80

History

81

2000
2001 Higher Diploma in Product Innovation Technologies offered Self-financed Diploma in Design offered MSc in Multimedia and Entertainment Technology co-offered with Multimedia Innovation Center 2004 First launch of full-time Master of Design (MDes) program Multimedia Innovation Center became part of School of Design 2006 First games production services unit name MERECL launched MBA program in Innovation and Design Management introduced Rated one of the Top Design Schools in the world by BusinessWeek 2007 SD Enterprise was established to develop student designs for commercialization First SD Design Month launched to raise public awareness for students and alumnis creative talents MDes program expanded to offer specialisms in Design Practices, Design Strategies, and Interaction Design 2008 BA (Hons) in Digital Media program introduced Jointly established International Design Centre (IDC) in Ningbo with Zhejiang University New home for the School by renowned architect Zaha Hadid unveiled

About PolyU Design

82

History

83

Multi-touch

PolyUSotel

Research SD is actively engaged in applied research and consultancy support with industry throughout Asia. Research has been a cornerstone of the School since the early 1990s. With the rise of the importance of the China market our research and consultancy program are more in demand than ever before. Research labs of SD include: Asian Lifestyle Design Lab Asian Ergonomics Research Lab Interaction Design Lab
The VIPChessSet SizeChina.com

MERECL Multimedia Innovation Center (MIC) Public Design Lab Space Lab Strategic Design Lab Transportation Design Lab Toy Design Lab User-oriented Design Lab Contact tel 852 2766 5454 or email sd.research@polyu.edu.hk for partnership opportunities with our labs.

About PolyU Design

84

Research

85

 Collaboration Academic Top international schools around the world chose the School of Design at PolyU as their collaborator: Georgia Tech (US) Koln International School of Design (Germany) KAIST (Seoul) Central Saint Martins College of Art and Design (UK) TU Delft (The Netherlands) Cornell University (US) University of Cincinnati (US) Konstfack (Sweden) Collaborations with PolyU Design range from research projects to exchange programs to our I.do International Design Opportunity summer workshop. Contact us for ideas. Corporate Design education at PolyU Design is applied, and we strongly believe that it is important for students to be exposed to real-live design cases at an early stage. Refer to our Work Integrated Education section for more details.

About PolyU Design

86

Collaboration

87

 Teaching and Learning Five principal learning strategies are employed at SD: problem-based learning; experiential learning; interactive learning; independent learning; reflective learning. A range of activities are used to provide students with various learning experiences.

Teaching and Learning

88

Teaching and Learning

89

Teaching and learning activities Design projects: This is the core teaching and learning mode of the School. Project-based learning provides students with an opportunity to integrate knowledge, critical reflection and practical skills. Interactive critiques: Group critiques are undertaken both during the course of design projects and upon their completion. Critiquing is intended not only to provide an evaluation, but to stimulate debate among students and tutors as to the results and implications of research, analysis and project work. Seminars: Often organized to address research issues or critical topics, small group seminars provide tutor-student interaction in which arguments and viewpoints can be considered. Some seminars are student-led, encouraging student involvement in research, application of concepts to observed cases, and effective presentation to peers. Tutorials: Small group tutorials are used to compare ideas, approaches and analysis of design issues, often in the context of project development work. Individual tutorials provide personal guidance and most often take place between students and their study advisors. Lectures: Delivered by tutors or invited guests, lectures serve to highlight and interpret important and standard material for all.

Teaching and Learning

90

Teaching and Learning

91

Workshops: These involve the learning of practical skills and the appreciation of materials and processes through hands-on experience and experiments. Independent study: Students consult their tutors for topics of interest to them. The aim is to students self-motivation and encouraging self-learning activities. Visits and study trips (local and overseas): Visits to exhibitions, conferences, educational institutes, industrial organizations, sites, and design firms extend students knowledge and appreciation of issues, problems and practices of design in different contexts. Overseas study trips provide a further means of considering design in relation to cultural, social and economic variations. Individual practice and teamwork: The programs provide a mixture of learning environments, with students undertaking design projects both individually and in small groups. Work-Integrated Education: The school promotes the professionalism of the design industry by placing students in real-life situations through internship subjects, as well as working on real-life design opportunities through cooperative projects that involve commercial partners.

Teaching and Learning

92

Teaching and Learning

93

Exchange The international exchange program is an opportunity for students to experience studying abroad, outside of their habitual cultural context. It aims to develop students understanding and good will while strengthening cultural ties. It usually takes place in the second year of the Bachelors program for out-bound Hong Kong students. International students visiting Hong Kong can participate in our design studio work and study a large variety of subjects offered by our different disciplines. Our studio studies are fast-paced, focusing on experimentation and development of good design sense. Hong Kong is in close proximity (45 minutes to the mainland border) to Chinas largest industrial cities in the Pearl River Delta. Studying at PolyU makes it ideal to understand this fast growing economy.

Exchange

94

Exchange

95

Work-Integrated Education and Internship Work-Integrated Education (WIE) is work-based learning experiences which take place in an organization context relevant to a students profession, or the development of generic skills that will be valuable to that profession.

Work Integrated Education

96

Work Integrated Education

97

For students The aim of WIE is to give students working experience in a real-life environment so that students will be able to better appreciate what they learn in class, to integrate theory with practice, to enhance all-round development and to make better career plans. To prepare students for a smooth transition from school to workplace, we invite collaborators to participate in two types of Work-Integrated Education: Co-operative Workshop and Summer Internship. For collaborators While your company contributes in training young design talents, our students provide fresh ideas and bring in energetic spirits to your organization. Your involvement is important for the development of our next generations of designers. Contact us if you have design opportunities to offer to our students.

Work Integrated Education

98

Work Integrated Education

99

Environment SD has fully equipped modeling workshops that allow students to have conceptual and physical space to investigate and experiment with materials (such as: garment, ceramics, wood, plastic, metal and fine-metal), tools (such as: photography and knitting), processes and ideas. Practical techniques are regarded as an integral part of the problemsolving process which students need to exercise through hands-on workshop activities. The workshop facilities provide students the opportunity to familiarize with skills for the mastery of making. State of the art computing equipment is an integral part of SD. Our teaching labs and studios feature hardware that is custom-built to accommodate high-end graphics and multimedia content development. Dedicated to digital video production, the Digital Video Laboratory is equipped with the latest PC and Mac systems, DVCAM and DV cameras, lights and microphones for students to explore their ideas. SD also provides an array of application software to satisfy the diverse needs of our students. All hardware and software are upgraded on a two years cycle, assuring our students with an optimal working environment. SDs Multimedia Innovation Center also provides stateof-the-art equipment such as the most advanced optical motion capture system, electroencephalograph system, audio lab, TV studio, augmented reality system and embedded system lab, editing suite and computer training rooms for different levels of projects in digital media.

Environment

100

Environment

101

Environment

102

Environment

103

Environment

104

Environment

105

International Students When you consider studying abroad, your aim is not only to stay overseas for a few years and earn a degree. It is important that your choice will enable you to benefit from the experience and pave the way for a prosperous future. PolyU is a pathway to your aspirations. PolyU has a proud history dating back to 1937 with a mission to provide high quality education of an applied nature meeting the changing requirements of the world, and preparing students for the challenges they will meet in their future careers. Hong Kong is one of the most dynamic and prosperous metropolitan cities of China and the world. At PolyU, you will be exposed to both English and Chinese, the most widely spoken languages of the world, and gain knowledge and understanding of the culture, society and people of China. With Chinas emergence as the worlds focal point of economic development, such exposure will create a competitive edge for your future career development. Please visit www.polyu.edu.hk for update information on living in Hong Kong and applying as a non-local student.

International Students

106

International Students

107

Admission Requirements Summary

Admission

108

Admission

109

Bachelor of Arts (Honors) Art and Design in Education

Bachelor of Arts (Honors) in Design

Entrance Requirements A Higher Diploma or Higher Certificate or a Diploma in Design or a Teachers Certificate/Certificate in Education (with art or design elective studies) or an equivalent qualification; AND Not less than two years of full-time work or teaching experience in a relevant field (five years of relevant work experience is required for Higher Certificate and Diploma holders). Application Application materials are available: via web at www.polyu.edu.hk/admission ; by fax via the telephone enquiry hotline 852 2333 0600 (for program information only); by email at asadmpt@polyu.edu.hk; request in writing to Admissions and Promotions Section, Academic Secretariat, the Hong Kong Polytechnic University, Hung Hom, Kowloon; come in person to our Academic Secretariat Enquiry Counter, Room M101, Li Ka Shing Building (Mondays - Fridays, 9am - 5pm and Saturdays, 9am - 12 noon) Application period Please check Study@PolyU at www.polyu.edu.hk/study/, for updated information. Tuition Fee This is a self-financed program. The tuition fees will be charged on a credit basis and by semester. Fee per credit is HK$2,300. Initial requirement is 9 credits per semester.

Entrance Requirements For Entry with HKALE Qualifications There are no specific requirements other than the General Minimum Entrance Requirements of the University. Alternative Entry Route A Diploma in Design/Design Studies from PolyU or the Hong Kong Institute of Vocational Education, and an E in HKCEE English Language (Syllabus B) and Chinese Language or Chinese Literature; OR Equivalent qualifications. Other Information Only applicants who choose this program as their Band A choice (JUPAS applicants) or first choice (non-JUPAS applicants) throughout the entire application process will be considered At the aptitude test stage, applicants are required to declare their intended choice of discipline, which will be one of the considerations for admission to the program. Preferred Subjects We give preference in our admissions selection to those HKALE/HKALE(AS Level) subjects listed in our entrance requirements, and the following HKALE/ HKALE(AS-Level) subject(s): Use of English Application Admission methods and deadlines vary from JUPAS and non-JUPAS applicants. Please check Study@PolyU at www.polyu.edu.hk/study, for updated information.

Enquiries For further information please contact Mr Siu King Chung at sdking@polyu.edu.hk or Ms Rosanna Li at 852 2766 5451 or the General Office at 852 2766 5474 (Ms. Chan).

Shortlisted applicants will be required to attend an aptitude test and an interview.

Admission

110

Admission

111

Interview (JUPAS) Date of Interview Mode In June or July Aptitude test (normally in May before the interview) and interview with portfolio presentation To understand the potential of JUPAS applicants for Advertising Design, Environment and Interior Design, Industrial and Product Design or Visual Communication Design at the degree level, to ascertain whether their expectations match what the program/career path can provide and to evaluate their language, communication and interpersonal skills. English 3 hours for the aptitude test and 15 minutes for the interview At the aptitude test stage, JUPAS applicants are required to declare their intended choice of discipline, which will be one of the considerations for admission to the program. Only applicants who have attained the minimum entrance requirements and performed satisfactorily on the aptitude test will be invited to interviews. Normally, only those JUPAS applicants who choose this program as their Band A choice throughout the application procedure will be considered. Tuition Fee The tuition fees for full-time programs are as follows, unless otherwise specified. These fees are subject to revision. HK$42,100 per academic year, payable by two equal instalments before the start of the first and second semesters of the academic year. The tuition fee for a Sandwich year is one-fifth of the annual tuition fee of a program. For Double Degree For government-funded local students who choose the double-degree option, the tuition fee of the additional self-financed year is HK$54,730 per academic year, or HK$1,825 per credit for students who are studying on a part-time basis only. Please note that this tuition fee is subject to annual review. In May to June Aptitude test and portfolio submission (normally in May before the interview) and interview with portfolio presentation (June/July) To understand the potential of non-JUPAS applicants for Advertising Design, Environment and Interior Design, Industrial and Product Design or Visual Communication Design at the degree level, to ascertain whether their expectations match what the program/career path can provide and to evaluate their language, communication and interpersonal skills. English 3 hours for the aptitude test and 15 minutes for the interview At the aptitude test stage, non-JUPAS applicants are required to declare their intended choice of discipline, which will be one of the considerations for admission to the program. Only applicants who have attained the minimum entrance requirements and performed satisfactorily on the aptitude test and in the portfolio submission will be invited to interviews. Normally, only those non-JUPAS applicants who choose this program as their first choice throughout the application process will be considered. Enquiries Tel: 852 2766 5436 852 2766 5347 852 2766 5488 852 3400 3431

Aims

Medium Duration Remark

Interview (Non-JUPAS) Date of Interview Mode

Aims

Email: sdconnie@polyu.edu.hk Email: sdellen@polyu.edu.hk Email: sddonna@polyu.edu.hk Email: sddoris@polyu.edu.hk

Fax: 852 2774 5067/ 852 2333 8812

Medium Duration Remark

Admission

112

Admission

113

Bachelor of Arts (Honors) in Digital Media

Entrance Requirements A Higher Diploma, an Associate Degree or their equivalence in a relevant discipline from a recognized institution. Holders of the Higher Diploma in Multimedia Design and Technology awarded by The Hong Kong Polytechnic University or other equivalent qualifications will be allowed additional credit transfers in accordance with the regulations. Normally only those applicants who choose this program as their first choice will be prioritized for interviews. Interview Arrangement Date of Interview Mode Aims Between March and June Individual interview To evaluate the potential for and interest of non-JUPAS applicants in the program. English About 20 25 minutes 1) Suitable non-JUPAS applicants will be invited to interview and 2) to present their portfolios

Medium Duration Remark

Tuition Fees The tuition fees for full-time programs are as follows, unless otherwise specified. These fees are subject to revision. HK$42,100 per academic year, payable in two equal installments before the start of the first and second semesters of the academic year. The tuition fee for a Sandwich year is one-fifth of the annual tuition fee of a program. Remarks This is a two-year full-time top-up degree program for non-JUPAS applicants. Enquiry: Tel: 852 2766 5346 Email: sdgrace@polyu.edu.hk Fax: 852 2333 8812 Address: General Office, P102, 1/F, P Core, The Hong Kong Polytechnic University For information on academic matters, please contact the Program Leader Mr Henry Ma (tel: 852 2766 4739; email: henry.ma@polyu.edu.hk).

Admission

114

Admission

115

Interview (JUPAS) Date of Interview Mode In July after the announcement of HKALE results Aptitude test, portfolio presentation and/or interview To understand the potential for and interest of JUPAS applicants in multimedia design with digital technology, to ascertain that their expectations match what the program/career can provide and to evaluate their language, communication and interpersonal skills. English 20-30 minutes per interview Only JUPAS applicants who have attained the minimum entrance requirements will be invited to interviews. Normally, only those JUPAS applicants who choose this program as their Band A or B choice throughout the application process will be considered.

Higher Diploma in Multimedia Design and Technology

Aims

Medium Duration Remark Entrance Requirements For Entry with HKALE Qualifications There are no specific requirements other than the General Minimum Entrance Requirements of the University. Alternative Entry Route An appropriate Diploma in Design Studies from PolyU or a Diploma in Design or a Higher Diploma from the Hong Kong Institute of Vocational Education, or the equivalent; OR An appropriate Higher Certificate in Design from the Hong Kong Institute of Vocational Education. Other Information Normally, only those who choose this program as their Band A or B choice (for JUPAS applicants) throughout the whole application process will be considered.

Interview (Non-JUPAS) Date of Interview Mode Aims Between March and June Aptitude test, portfolio presentation and/or interview To understand the potential for and interest of non-JUPAS applicants in multimedia design with digital technology, to ascertain that their expectations match what the program/career can provide and to evaluate their language, communication and interpersonal skills. English 20-30 minutes per interview Only non-JUPAS applicants who have attained or have the potential to attain the minimum entrance requirements within the current academic year will be invited to interviews. Tuition Fees The tuition fees for full-time programs are as follows, unless otherwise specified. These fees are subject to revision. HK$31,575 per academic year, payable by two instalments of HK$15,788 and HK$15,787 before the start of the first and second semesters of the academic year. Enquiries: Tel: 852 2766 5347 Email: sdellen@polyu.edu.hk Fax: 852 2333 8812 Address: General Office, P102, 1/F, P Core, The Hong Kong Polytechnic University For information on academic matters, please contact the Program Leader Mr Henry Ma (tel: 852 2766 4739; email: henry.ma@polyu.edu.hk).

Medium Duration Remark

Preferred Subjects Applied Mathematics Business Studies Chinese Language & Culture Computer Studies/Computer Applications Design & Technology Electronics Engineering Science Liberal Studies / Government & Public Affairs Mathematics / Mathematics & Statistics Music Physics Use of English Visual Arts Application Application Admission methods and deadlines vary from JUPAS and non-JUPAS applicants. Please check Study@PolyU at www.polyu.edu.hk/study/, for updated information. Shortlisted applicants will be required to attend an aptitude test and an interview.

Admission

116

Admission

117

Higher Diploma in Product Innovation Technologies

Entrance Requirements For Entry with HKALE Qualifications You must satisfy the General Minimum Entrance Requirements of the University, and the following specific subject requirement(s) of this program: E in one of the following HKALE subjects: Physics, Engineering Science, Pure Mathematics, Applied Mathematics, Computer Studies, Business Studies or Art; OR E in two of the following HKALE(AS-Level) subjects: Physics, Applied Mathematics, Computer Applications, Art or Design & Technology; PLUS D in HKCEE Mathematics or Additional Mathematics (only required for applicants without E in HKALE Applied Mathematics or Pure Mathematics, or HKALE(AS-Level) Applied Mathematics); AND E in HKCEE Physics or Engineering Science (only required for applicants without E in HKALE Physics or Engineering Science, or HKALE(AS-Level) Physics or Design & Technology). Alternative Entry Route A Higher Diploma in Product Design or a Higher Certificate in Design or Design Studies from the Hong Kong Institute of Vocational Education; OR A Higher Certificate or a Diploma in a relevant engineering discipline such as Production & Industrial Engineering, Manufacturing Engineering, Mechanical Engineering, Electrical Engineering or Electronic Engineering; OR A Diploma in Design or Design Studies from PolyU or the Hong Kong Institute of Vocational Education. Other Information Normally only those who choose this program as their Jupas Band A, B or C choice will be considered. Preference will be given to those who choose this program as their Band A or B choice throughout the whole application process.

Preferred Subjects We give preference in our admissions selection to those HKALE/HKALE(AS Level) subjects listed in our entrance requirements, and the following HKALE/ HKALE(AS-Level) subject(s): Business Studies; Chemistry; Chinese Language & Culture; Computer Studies/Computer Applications; Design & Technology; Economics; Electronics; Engineering Science; Information Technology; Mathematics; Physics; Psychology; Use of English; and Visual Arts. Application Admission methods and deadlines vary from JUPAS and non-JUPAS applicants. Please check Study@PolyU at www.polyu.edu.hk/study/, for updated information. Shortlisted applicants will be required to attend an aptitude test and an interview.

Tuition Fee The tuition fees for full-time programs are as follows, unless otherwise specified. These fees are subject to revision. HK$31,575 per academic year, payable by two instalments of HK$15,788 and HK$15,787 before the start of the first and second semesters of the academic year. The tuition fee for a Sandwich year is one-fifth of the annual tuition fee of a program. Remarks This program is jointly offered by the School of Design, the Department of Industrial and Systems Engineering and the Industrial Centre. Enquiries Tel: 852 2766 5436 Email: sdconnie@polyu.edu.hk 852 2766 5347 Email: sdellen@polyu.edu.hk 852 2766 5488 Email: sddonna@polyu.edu.hk 852 3400 3431 Email: sddoris@polyu.edu.hk Fax: 852 2774 5067 / 852 2333 8812

Admission

118

Admission

119

Interview (JUPAS) Date of Interview Mode Aims In June or July after the announcement of HKALE results Group discussion and/or aptitude test To understand the potential for and interest of JUPAS applicants in the award, to ascertain their understanding and expectations of the discipline of study and career, and to evaluate their language and communication abilities. English and Cantonese 3060 minutes Only selected JUPAS applicants will be invited to interviews. Normally, only those JUPAS applicants who choose this program as their Band A, B or C choice throughout the application process will be considered.

Medium Duration Remark

Interview (Non-JUPAS) Date of Interview Mode Aims Between March and June Group discussion or interview To understand the potential for and interest of non-JUPAS applicants in the award, to ascertain their understanding and expectations of the discipline of study and career, and to evaluate their language and communication abilities. English and Cantonese About 3060 minutes Only selected non-JUPAS applicants will be invited to interviews.

Medium Duration Remark

Admission

120

Admission

121

Master of Design
Specialism-specific Requirements Design Practices A Bachelors degree in design or the equivalent in a related discipline is required Portfolio will be reviewed during the selection process Design Strategies A Bachelors degree or the equivalent and a minimum of two years of design-related professional experience is required Portfolios will be reviewed during the selection process Interaction Design A Bachelors degree in design or the equivalent in a related discipline is required Portfolios will be reviewed during the selection process Design Education A Bachelors degree in Design or the equivalent in a related discipline is required. Three years of professional experience is required or some combination of four years of practice and teaching. Portfolio of own work and students work (if applicable) will be reviewed during the selection process. Tuition Fee HK$3,500 per credit Master of Design Mixed-mode Required Credits 31 for Design Practices specialism 31 for Design Strategies specialism 3 6 for Interaction Design specialism 34 for Design Education specialism Initial Registration Credits 3 Financial Support Some of the subjects are included on the Continuing Education Fund (CEF) list of reimbursable courses for local residents. Scholarships are available in the form of waived tuition fees. Eligible non-local and alumni candidates who study the program on a full-time basis will be selected through a competitive process. Enquiries For information on application matters, please contact Ms Stephanie Ho (tel: 852 3400 3440; email: sdsteph@polyu.edu.hk)

Entrance Requirements A common recruitment and intake procedure will be conducted to provide a means to better advise students about the appropriateness of particular specialisms to their personal and career development. Individual specialism will, however, continue to undertake specialism-specific interviews and will exercise some specialism-specific requirements (see below).

Applicants are required to indicate their choice of specialism upon application. While most applicants to the Master level have historically undertaken Bachelor level degrees from Hong Kong or overseas institutions where the language of instruction is English, an increasing number of students are now being recruited nationally and internationally. To guarantee minimum standards of language ability, applicants who do not have a degree from a recognized university at which the language of instruction is English are required to obtain:

a score of 6.0 or above in the International English Language Testing System (IELTS); or at least 550 or above in the Test of English as a Foreign Language (TOEFL) for the paper-based test, or at least 213 in the computer-based test, or at least 79 for the internet-based test. Applicants will also normally be required to demonstrate oral competence in English by means of an interview.

Admission

122

Admission

123

Master of Science in Multimedia and Entertainment Technology

Entrance Requirements The program seeks those with Bachelors degree or mature applicants with substantial professional experience in relevant fields. If students are not a native speaker of English, or the Bachelors degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, students are expected to fulfill the following minimum English language requirement for admission purpose: Tuition Fee HK$3,100 per credit Total tuition fees for 36 credits: HK$111,600, paid by semester At the time of admission, students will be charged an initial fee of 3 credits. Remaining tuition fees of that semester will be paid after the add/drop period. Students can refer to the Payment Schedule in www.polyu.edu.hk /~as/students/ reg_sch_f.html. Hong Kong residents may receive financial support from the Continuing Education Fund. Enquiries Tel: 852 2766 4353 Email: mcinfo@polyu.edu.hk Fax: 852 2333 8812 Address: General Office, P102, 1/F, P Core, The Hong Kong Polytechnic University For information on academic matters, please contact the Program Leader Mr Henry Ma (tel: 852 2766 4739; email: henry.ma@polyu.edu.hk).

A Test of English as a Foreign Language (TOEFL) score of 550 or above for the paper-based test; or a TOEFL score of 213 or above for the computer-based test; or a TOEFL score of 79 or above for the internet based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS); OR Having obtained a pass in the Chinese mainlands College English Test (CET) Band 6. Application Interested applicants may obtain application materials and submit on line applications via the Study@PolyU website at www.polyu.edu.hk /study. Applicants are required to provide the following documents via the Online Admission System: 1 Copies of academic records, including transcripts and certificate; and 2 Resume; and 3 Companys Reference Letter (for mature applicants only) 4 Applicants will be told to submit portfolio in due course. Shortlisted applicants will be required to attend an aptitude test and/or an interview. A telephone interview is required for non-local applicants.

Admission

124

Admission

125

Doctor of Philosophy Master of Philosophy

Please visit the PolyU Research Postgraduate Studies website for further information: www.sd.polyu.edu.hk /web/Postgraduate/Research

Admission

126

Admission

127

What Type Are You?

Youre not sure what kind of design will fit you? Dont get confused, we can help. Understand yourself and design a little more by answering the following questions.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Are you very good at persuading people to do things? Do you like to rearrange your room often? Do you carry a sketchbook around with you all the time? Do your friends say that your handwriting is very nice? Are you excited by interesting gadgets when you are shopping? Do you tell good stories? Does your blog look really attractive? Do your friends or family ask you to design their room? Do you want to be a part of computer-generated animated films? Do you have a notebook filled with sketches for useful products? Do you wear a lot of T-shirts with graphics on them?

16 17 18 19

Do you excel in activities that allow you to be creative? Do you take apart everyday items to see how they work? Do you like photography? Do you prefer to use different materials and media to express yourself and your ideas?

20 21

Do you believe you are unique? Do you want to change the world? Graphically? Spatially? Conceptually?

22

Are you inspired? Are you inspiring?

A Advertising

VC Visual Communication M Multimedia

EI

Environment & Interior

Do you build your own shelves or tables? Do you like to make books? Do you watch commercials as well as your favorite TV show? Do you want a platform where you can express yourself meaningfully without boundaries?

P Product

How many magenta ones did you answer? What about the green ones? Or the yellow? Whichever questions you answered most, thatll probably be the best place to start your adventure into design. If you answered some black ones, youre probably already on your way! See you soon.

What Type Are You?

128

What Type Are You?

129

Notes

Notes

130

Notes

131

2008 The Hong Kong Polytechnic University School of Design All rights reserved. No part of this publication may b e reproduced in any form without written permission from the publisher.

Address School of Design The Hong Kong Polytechnic University Hung Hom, Kowloon Hong Kong Tel 852 2766 5454 Fax 852 2774 5067 Email sdweb@polyu.edu.hk Website www.sd.polyu.edu.hk
Contact 132