A PROJECT REPORT ON CUSTOMER PREFERENCE AND PERCEPTION TOWARD BANKS SELLING NON LIFE INSURANCE POLICIES BANCASSURANCE

SUBMITTED TO PANJAB UNIVERSITY, CHANDIGARH IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

SUBMITTED BY: MANISHA P.U PIN: 14310000450 BBA- 3RD YEAR SESSION: 2012-13

KHALSA COLLEGE FOR WOMEN, CIVIL LINES, LUDHIANA

PREFACE
Give a man a fish, he will eat it. Train a man how to fish and he will feed his family. The above saying highlights the importance of Practical knowledge. Practical knowledge and training is an important part of theoretical studies. It is of immense importance in the field of management. It offers the student to explore the valuable treasure of experience and an exposure to the real work culture followed by different organizations and thereby helping the students to bridge the gap between the theories explained in books and their practical implementation. Research project plays an important role in building the future of an individual so that he/she can better the real world in which he has to work. The theories greatly enhance our knowledge and provide opportunities to blend them with practical knowledge. I have completed the research project on Customer preference and perception toward banks selling Non Life insurance policies BANCASSURANCE. I have tried my best to cover each and every aspect related to the topic.

ACKNOWLEDGEMENT
In the successful completion of this project inspiration and guidance of many people is involved. A mere form of acknowledgement would be demeaning the status of this whole effort, which has had the blessings and supervision of many important persons around me. First of all I would like to Thank Almighty God for bestowing me with all favorable circumstances and keeping me in high spirits. I take this opportunity to express my profound gratitude and deep regards to my project guide (Miss Pooja Chatley) for her exemplary guidance, monitoring and constant encouragement throughout the course of this project. The blessing, help and guidance given by her time to time shall carry me a long way in the journey of life on which I am about to embark. Apart from this I feel indebted to all faculty members of Khalsa College for Women, Civil Lines, Ludhiana. They helped to develop the right kind of attitude and scholastic excellence in me. Last but not the least I am thankful to my parents, friends for their consistent guidance and constructive criticism.

CERTIFICATE
I certify that the Project Report titled Customer preference and perception toward banks selling Non Life insurance policies BANCASSURANCE, has been undertaken by me for the partial fulfillment of the Degree of Bachelor of Business Administration and is an original piece of work done by me and that no part of this project has been submitted for any other Degree, Diploma, Fellowship or a similar title in any other university or institution. Signature (Manisha) BBA- 3 14310000450

CERTIFICATE
This is to certify that Manisha has completed the Major Research Project entitled Customer preference and perception toward banks selling Non Life insurance policies- BANCASSURANCE, under the supervision of project guide Miss Pooja Chatley for partial fulfillment of Degree of Business Administration. The work done is original and has not been submitted for any other degree. Miss Pooja Chatley Head of Department, BBA Khalsa College for Women, Ludhiana.

CONTENTS
SERIAL NUMBER PARTICULARS PAGE NUMBER

1. 2. 3. 4. 5.

Chapter 1 - Introduction Chapter 2 - Objectives of study Chapter 3 Research Methodology Limitations of study

1-39 40-41 42-45 46

Chapter4 Analysis and Interpretation of 47-67 Data

6. 7. 8.

Chapter 5 Results and Findings Recommendations and Suggestions Chapter 6 Conclusions

68-71 72 73-74

9. 10.

Bibliography Annexure - Questionnaire

75 76-80