A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT With reference to BIG BAZAAR PVT LIMITED, VIJAYAWADA

A project Report submitted in partial fulfillment of the requirement for the award of MASTERS DEGREE IN BUSINESS ADMINISTRATION Submitted By S.SRI.MADHAV.NEMALIKANTI (Roll no: 1225112422)

Under the guidance Mr.K.P.C.KISHAN ASSOCIATE PROFESSOR

GITAM INSTITUTE OF MANAGEMENT GITAM UNIVERSITY (Established U/S 3 of UGC Act, 1956) VISAKHAPATNAM (2012-13)

DECLARATION I S.Sri.Madhav.Nemalikanti, student of Masters of Business Administration (M.B.A.), GITAM Institute of Management, GITAM University hereby declare that the project work initiated on A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT with reference to BIG BAZAAR PVT LIMITED, VIJAYAWADA is a genuine work done by me in partial fulfillment of the requirement of my M.B.A. This is not been submitted elsewhere for the award of any degree in part or in full.

Visakhapatnam Date:

S.Sri.Madhav.Nemalikanti

CERTIFICATE This is to certify that the project Report titled A STUDY ON CUSTOMER
RELATIONSHIP MANAGEMENT with reference to BIG BAZAAR PVT LIMITED,

VIJAYAWADA is an original work carried out by S.Sri.Madhav.Nemalikanti,

Enrolment No: 1225112422, under my guidance and supervision in partial fulfillment for the award of MBA program of GITAM University, Visakhapatnam during the Academic year 2012-2013. This report is not submitted to any other University or Institution for the award of any Degree/Diploma/Certificate.

Signature of Guide Mr. K.P.C.Kishan Associate Professor GITAM Institute of Management Visakhapatnam.

ACKNOWLEDGEMENT It is my pleasure to acknowledge and express my gratitude to all those who helped me throughout in the successful completion of this project. I wish to express my gratitude to Prof K Siva Rama Krishna, Dean & Principal, Prof P.Sheela Vice principal.GITAM Institute of Management, GITAM University, Visakhapatnam, for giving me this valuable opportunity to experience the work culture in an organization. I am thankful to Mr. U.V. Adinarayana, Program coordinator, GITAM Institute of Management, GITAM University, Visakhapatnam for extending support throughout the project. I am grateful to my Internal Guide Mr.K.P.C.Kishan, Associate Professor, GITAM Institute of Management, GITAM University, and Visakhapatnam for his continuous guidance to accomplish this project work, successfully.
I am very thankful to K. Bhanu Prakash, Store Manager, of Big Bazaar, Vijayawada, for extending support throughout the project.

S.Sri.Madhav.Nemalikanti

1225112422