Assignment 1: Malaysian MNC and Regional Economic Integration

Introduction This is the first of two assignments meant to fulfil the partial requirement of the course EPPM2033 (International Business) in Semester 3 Session 20122013 (Set 2). Instruction For the purpose of this assignment students are expected to work in a group of 5 to 6 students. Each group is assigned a regional economic integration from a list provided to you by the instructor, as shown below. 1. NAFTA 2. MERCOSUR 3. EU 4. EFTA 5. APEC 6. CISFTA 7. GAFTA 8. SAFTA 9. COMESA 10. SACU 11. GCC 12. CEFTA 13. CARICOM (CSME) 14. UEMOA 15. CUBKR 16.

To complete your work, the following is a guideline for your reference. First, select a Malaysian based multinational corporation (MNC) or a Malaysian company that has some international activities (at the very least, exporting its product[s] or service[s]) or a Malaysian company that has announced its intention to invest or export into a foreign country. Each group can select any MNC or Exporter that have met the above requirement except the following. 1. PETRONAS 2. MAYBANK 3. CIMB Remember that the choice of company must not be similar to other group[s]. First come and first serve. Each group also has to select one export/foreign investment destination (country) of

the company. The country of choice must be a member of the regional economic integration that has been assigned to your group. Your task is to search, analyse and report all data and information with regard to the company and the regional integration. The information may include but not limited to the following topics: i. ii. iii. iv. v. vi. vii. viii. The company background Product or service sold/produce in the selected investment or export destination (country) The background of the regional economic integration The objectives of establishment What role this regional economic integration on the economy (includes business operation) of the member countries. The implication of the economic policy of the regional economy on the companys operations in the country. Your analysis, strictly from your own words, about the operation and strategy of the MNC/Exporter in the market. Conclusion

***You may also include SWOT analysis in your report. Report The report shall be in a written document which is to be SUBMITTED to the instructor in WEEK 6 (1) (12/8/2013). Two formats of report, hard copy and soft copy. The hard copy is to be submitted during or before the class. The soft copy shall be uploaded in i-folio. The report must follow the following format: 1. 2. 3. 4. 5. 6. 7. 8. Times new roman/Calibri Font: 12 for the body text; 16 (bold) for the title. Title: BOLD AND UPPER CASE [CAPITAL LETTER] Topics must be bold using 12 font, lower case [small letter] (USE NUMBER 1,2,3, ETC.) Sup-topics must be bold and in italic [lower case] use roman numeric (I, ii, iii, etc.) 1 spacing (1.5 lines) Only 10-15 pages in length not included the appendix/attachment The report must be in English

Presentation Each group is expected to present the report before the class. The presentation for all groups is expected to take place during weeks 7 (1) (19/8/2013) and 7 (2) (21/8/2013). However, only one presentation is required for each group. The date will be determined in week 6. The presentation slide shall be submitted to the instructor one day before the presentation.

Important Dates Date of submission of the report: 12 / 8/ 2013 (Week 6)

Date of submission of the presentation slides: 18/8/2013 for presentation on 19/8/2013 20/8/2013 for presentation on 21/8/2013