A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKS (WITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.

LTD)

A project report Submitted in partial fulfillment of the requirements for the award Of Masters of Business Administration S UBMITTED B Y SUBMITTED BY P.J.V.V. SATYANARAYANA (I225112340) (2012-2014) Under the esteemed guidance of U Dr. B. NALINI

GITAM INSTITUTE OF MANAGEMENT (A NAAC accredited 'A' grade institution) GITAM UNIVERSITY (Declared As Deemed University to Be University U/s 3 of the UGC Act, 1956)

DECLARATION

I, V. SRINIVASRAO a student of Masters of Business Administration (M.B.A.), GITAM Institute of Management (GIM), GITAM University, hereby declare that the project work initiated on A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKSWITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.LTD is a genuine work done by me in partial fulfillment for the requirement of the degree of Masters of Business Administration. I confirm this has not been published or submitted elsewhere for the award of any degree in part or in full.

Name of the student: P.J.V.V. SATYANARAYANA Date:

CERTIFICATE

This is to certify that the Project Report titled A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKSWITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.LTD is an original work carried out by P.J.V.V.SATYANARAYANA (Enrollment No 1225112340), under my guidance and supervision, in partial fulfillment for the award of the degree of Masters of Business Administration by GITAM Institute of Management, GITAM University, Visakhapatnam, during the Academic year 2012-14. This report has not been submitted to any other University or Institution for the award of any Degree/Diploma/Certificate.

Signature of Guide

Name and Address of the Guide: Name of Faculty: Dr. B. NALINI GITAM Institute of Management Visakhapatnam

ACKNOWLEDGEMENT

It is my pleasure to acknowledge and express my gratitude to all those who helped me throughout in the successful completion of this project. I wish to express my gratitude to Prof. K Siva Rama Krishna, Dean & Principal, GITAM Institute of Management, GITAM University, Visakhapatnam, for giving me this valuable opportunity to experience the work culture in an organization. I wish to express my gratitude to Prof. P. Sheela, Vice-Principal, GITAM Institute of Management, GITAM University, Visakhapatnam, hands-on-experience and impart practical aspects of various functional areas in an organization. I wish to express my gratitude to Dr. U.V. Adinarayana Rao, Program Co-Ordinator, GITAM Institute of Management, GITAM University, and Visakhapatnam, provide opportunities to gain experience in their field. I am grateful to Dr. B. NALINI, GITAM Institute of Management, GITAM University, and Visakhapatnam for her continuous guidance to accomplish this project work, successfully. I am very thankful to Mr. K. VENKATESWARLU, Training officer, Pearl bottling Pvt. Ltd. P.M.Palem, Vishakhapatnam, for extending support, providing information regarding the project.

P.J.V.V. SATYANARAYANA (Roll No: 1225112340)

CONTENTS
CHAPTER -1 INTRODUCTION TO THE TOPIC NEED FOR THE STUDY OBJECTIVES OF THE STUDY RESEARCH METHODOLOGY DATA COLLECTION PRIMARY SOURCES QUESTIONNAIRE SECONDARY SOURCES SAMPLE DESINGS LIMITATIONS OF THE STUDY

Page. No
1 2 3 3 3 3 3 3 4 4 4

CHAPTER - 2 INDUSTRY PROFILE ORGANISATIONAL PROFILE CHAPTER 3 THEORETICAL FRAMEWORK (A) TOPIC RELATED CONCEPTS (B) REVIEW OF LITERATURE REGULATORY FRAMEWORK

5 6-13 13-31

32 33-38 33-38 38 39-42

CHAPTER 4 ANALYSIS OF STUDY CHAPTER 5 SUMMARY OF FINDINGS AND SUGGESTIONS ANNEXURE BIBLIOGRAPHY

43 44-58

59 60-63 64-65 66

LIST OF TABLES

Table 4.1: - AGE GROUP OF RESPONDENTS

44

Table 4.2: - EDUCATION ANALYSIS

45

Table 4.3: - OCCUPATION ANALYSIS

46

Table 4.4: - MONTHLY INCOME ANALYSIS

47

Table 4.5: - GENDER ANALYSIS

48

Table 4.6:- DO YOU HAVE ANY TWO-WHEELER

49

Table 4.7:- WHICH COMPANY TWO-WHEELER DO YOU OWN

50

Table 4.8:- YOU OWNED TWO-WHEELER BY

51

Table 4.9:- IF YOU AUDILE A LOAN WHICH BANK YOU OPT

52

Table 4.10:- WHAT PERCENTAGE DO YOU WANT TAKEN AS A LOAN

53

Table 4.11:- WHAT IS THE IMPORTANT FACTOR TO YOU

54

Table 4.12:- DOES THE DISCOUNT PLAY MAJOR ROLE

55

Table 4.13:- OTHER THAN THE DISCOUNT WHAT IMPRESSES YOU

56

Table 4.14:- DURATION OF THE LOAN WHICH YOU WANT TO ADOPT

57

Table 4.15:- ARE YOU SATISFIED WITH THE DISCOUNT OFFER

58

LIST OF CHARTS

Graph 4.1: - AGE GROUP Graph 4.2: - EDUCATION

44 45

Graph 4.3: - OCCUPATION

46

Graph 4.4: - MONTHLY INCOME

47

Graph 4.5: - GENDER

48

Graph 4.6:- OWN TWO-WHEELER

49

Graph 4.7:- TWO-WHEELER COMPANY

50

Graph 4.8:- MEANS OF OWNING

51

Graph 4.9:- AUDILE OF BANK

52

Graph 4.10:- PERCENTAGE OF LOAN

53

Graph 4.11:- FACTORS

54

Graph 4.12:-DISCOUNT ROLE

55

Graph 4.13:- FACTORS

56

Graph 4.14:- TIME DURATION

57

Graph 4.15:- SATISFACTION

58