DATA ANAYSIS: Present scenario of custom work: Almost 505 of the farmers used custom work services in each

of the region.
Have Custom Work Done * Region Crosstabulation Region Have Custom Work Done Yes No Total Count % within Region Count % within Region Count % within Region South 75 54.7% 62 45.3% 137 100.0% West 68 51.5% 64 48.5% 132 100.0% Central 32 48.5% 34 51.5% 66 100.0% East 32 49.2% 33 50.8% 65 100.0% Total South 207 51.8% 193 48.3% 400 100.0%

Majority of the farmers did not do custom work in all the four regions. Do Custome Work * Region Crosstabulation Region Do Custome Work Yes No Total Count % within Region Count % within Region Count % within Region South 38 27.7% 99 72.3% 137 100.0% West 29 22.0% 103 78.0% 132 100.0% Central 10 15.2% 56 84.8% 66 100.0% East 14 21.5% 51 78.5% 65 100.0% Total South 91 22.8% 309 77.3% 400 100.0%

Satisfaction with the custom work:

Almost half of the samples were not applicable for judging the quality of custom work as they were not using custom work services till now. But the responses from the rest were positive. Almost 77% of the valid responses were very satisfied with the quality of custom work and 83% with the arrangements.
q9 = 3 (FILTER) * Reason for Quality Satisfaction Rating Crosstabulation Reason for Quality Satisfaction Rating Works too fast / not careful 3 100.0% 3 100.0%

Total Works too fast / not careful 3 100.0% 3 100.0%

q9 = 3 (FILTER) Total

Selected

Count % within q9 = 3 (FILTER) Count % within q9 = 3 (FILTER)

q9 = 1 (FILTER) * Reason for Quality Satisfaction Rating Crosstabulation

Reason for Quality Satisfaction Rating Does a good job / no Dependable / problems friendly person 66 22 44.0% 14.7% 66 22 44.0% 14.7%

q9 = 1 (FILTER) Total

Selected

Count % within q9 = 1 (FILTER) Count % within q9 = 1 (FILTER)

Good equipment 26 17.3% 26 17.3%

Work done on time 36 24.0% 36 24.0%

Total Does a good job / no problems 150 100.0% 150 100.0%

The reason for not being satisfied with the quality was majorly the carelessness in order to complete work fast by the custom work providers. But the farmers were satisfied because they did a good job (44%), did work on time (24%), had good equipments (17%) and were dependable friendly person (14%).

Awareness of OMR: 51% of the sample had not heard of OMR concept. It was least popular in central and east region with around 30% people knowing about it.
Region * Heard of Machinery Ring Crosstabulation Heard of Machinery Ring Yes Region South West Central East Total Count % within Region Count % within Region Count % within Region Count % within Region Count % within Region 78 56.9% 75 56.8% 22 33.3% 21 32.3% 196 49.0% No 59 43.1% 57 43.2% 44 66.7% 44 67.7% 204 51.0%

Total Yes 137 100.0% 132 100.0% 66 100.0% 65 100.0% 400 100.0%

The OMR concept was known to rest of them by western Ontario farmers. It was the most popular way by which people (almost 52%) came to know about it in all the regions except central where maximum people (36%) knew about it through publications. Other publications were also the means of reaching out to the farmers which constituted of 16%. Other means like newspapers, word-of-mouth and radio were not as effective to reach out to the audience.

95% of the applicable samples were somewhat familiar with OMR concept, so the awareness has to be increased in order to successfully implement this idea on a large scale as planned. This can be done by enforcing the publications and spreading the word among the farmers as they are the most effective means to reach out to the rest. Majority of the times (80%) it is the custom work customers who call you for work. This is how one contacts for custom work. This is the case in this old system as the farmer will have to make many calls for receiving the service. But with OMR this problem will be solved as the farmers will just have to contact one interface to get the best offer. The current tendency of the farmers is to have the work done by the same person rather than shopping around for other options. This means they are more convenience seeking in this respect. OMR would further help them in this. Level of formality with current arrangements
Written or Verbal Agreement Cumulative Percent 2.4 100.0

Valid

Missing Total

Written Agreement Verbal Agreement Total No answer / not applicable

Frequency 5 201 206 194 400

Percent 1.3 50.3 51.5 48.5 100.0

Valid Percent 2.4 97.6 100.0

Almost half of the samples(48.5%) were not applicable for judging the formality of arrangement. Almost all of the rest (97.6%) are in the form of a verbal agreement. So currently there is no formal structure to these custom work agreements.

Satisfaction with agreement

Satisfaction with Agreement Cumulative Percent 77.3 100.0

Valid

Missing Total

Very Satisfiec Somewhat Satisfied Total No answer / not applicable

Frequency 68 20 88 312 400

Percent 17.0 5.0 22.0 78.0 100.0

Valid Percent 77.3 22.7 100.0

Here two thirds of the respondents (78%) have not answered. Out of those who answered 77.3% are very satisfied with the agreements signed through OMR.
Satisfaction with Agreement

Valid

Very Satisfiec Somewhat Satisfied Total

Frequency 68 20 88

Percent 77.3 22.7 100.0

Valid Percent 77.3 22.7 100.0

Cumulative Percent 77.3 100.0

Reason for Satisfaction

Satisfaction with Agreement * Reason for Arrangement Satisfaction Crosstabulation

Trust peopl e Satisfacti on with Agreeme nt Very Satisfiec Count 23 % within Satisfacti on with Agreeme nt Count

Reason for Arrangement Satisfaction Payme Get No nt advanc payme receive ed Custome nt d on notice rs are proble tims of work flexible ms 22 3 5 3

Total Never any proble ms 7

Trust peopl e 63

36.5 %

34.9%

4.8%

7.9%

4.8%

11.1%

100.0 %

Somewh at Satisfied

2 % within Satisfacti on with Agreeme nt Count % within Satisfacti on with Agreeme nt

12

16.7 % 25 33.3 %

25.0%

.0%

8.3%

16.7%

33.3%

100.0 % 75 100.0 %

Total

25

11

33.3%

4.0%

8.0%

6.7%

14.7%

Trust with the pople and receiving payment on time are the top 2 reasons for satisfaction with the agreement.

Prospect of OMR
Like to Do More Custom Work Cumulative Percent 26.7 100.0

Valid

Missing Total

Yes No Total No answer / not applicable

Frequency 23 63 86 2 88

Percent 26.1 71.6 97.7 2.3 100.0

Valid Percent 26.7 73.3 100.0

73.3% of people would not like to do more custom work again. So we can conclude that currently from the data the prospects of OMR are not that good.

Interest in Using OMR to Have Work Done Cumulative Percent 1.1 11.4 54.5 100.0

Valid

Definitely Use It Probably Use It Probably Not Use It Definitely Not Use It Total

Frequency 1 9 38 40 88

Percent 1.1 10.2 43.2 45.5 100.0

Valid Percent 1.1 10.2 43.2 45.5 100.0

The respondents show very little interest in using OMR with (45.5%) saying they will definitely never use it and 43.2% saying they will most probably not use it.
Interest in Using OMR to Have Work Done * Main Reason for Using/Not Using OMR to Get Work Done Crosstabulation

Main Reason for Using/Not Using OMR to Get Work Done Do not nee d wor k don e Inter est in Usin Definit ely Use It Cou nt % withi 0 .0%

Total

Like using neigh bor 0 .0%

Have all equipm ent neede d 0 .0%

Alread y too many operat ors 0 .0%

Cont act more peopl e 0 .0%

No ne ed for OM R 0 .0 %

Help in emerge ncy 0 .0%

Not enou gh work 0 .0%

Save on equipm ent 1 100.0 %

Fee too high 0 .0%

Do not need work done 1 100. 0%

g OMR to Have Work Don e

Proba bly Use It

Proba bly Not Use It

Definit ely Not Use It

n Inter est in Usin g OMR to Have Work Don e Cou nt % withi n Inter est in Usin g OMR to Have Work Don e Cou nt % withi n Inter est in Usin g OMR to Have Work Don e Cou nt % withi n Inter est in Usin g OMR to Have Work Don

.0%

11.1 %

.0%

.0%

22.2 %

.0 %

11.1%

.0%

11.1%

44.4 %

100. 0%

12

11

38

18.4 %

31.6 %

28.9%

10.5%

.0%

.0 %

2.6%

5.3%

.0%

2.6 %

100. 0%

11

14

40

27.5 %

35.0 %

22.5%

.0%

.0%

5.0 %

.0%

2.5%

.0%

7.5 %

100. 0%

e Total Cou nt % withi n Inter est in Usin g OMR to Have Work Don e 18 27 20 4 2 2 2 3 2 8 88

20.5 %

30.7 %

22.7%

4.5%

2.3%

2.3 %

2.3%

3.4%

2.3%

9.1 %

100. 0%

The main reason for not using OMR is because the farmers prefer to use their neighbours help for work or in terms of equipment and also because they have the equipment needed.

Preventing You From More Custom Work Cumulative Percent 15.0 30.0 70.0 80.0 100.0

Valid

Missing Total

Not enough money in it Weather conditions Do not have time Would need more equipment Not enough work available Total No answer / not applicable

Frequency 3 3 8 2 4 20 68 88

Percent 3.4 3.4 9.1 2.3 4.5 22.7 77.3 100.0

Valid Percent 15.0 15.0 40.0 10.0 20.0 100.0

40% people of the valid sample said not having enough time is preventing them from doing more custom work.
Why No More Custom Work Cumulative Percent 71.9 79.7 84.4 100.0

Valid

No time to do more Retiring from farming Hard on equipment Not profitable

Frequency 46 5 3 10

Percent 52.3 5.7 3.4 11.4

Valid Percent 71.9 7.8 4.7 15.6

Missing Total

Total No answer / not applicable

64 24 88

72.7 27.3 100.0

100.0

Main Concern With OMR Cumulative Percent 13.5 24.3 27.0 62.2 64.9 75.7 91.9 97.3 100.0

Valid

Missing Total

No concerns Do not like middlemen Takes away personal aspect Concern with quality Concern with payment Too expensive May not be available when needed Farmers may be too far away No need for it Total No answer / not applicable

Frequency 5 4 1 13 1 4 6 2 1 37 9 46

Percent 10.9 8.7 2.2 28.3 2.2 8.7 13.0 4.3 2.2 80.4 19.6 100.0

Valid Percent 13.5 10.8 2.7 35.1 2.7 10.8 16.2 5.4 2.7 100.0

The top 3 concerns with OMR are: 1. Concern with quality(35.1%) 2. OMR might not be available when needed(16.2%) 3. Dont like middlemen Thus the farmers are mainly worried about the quality of custom work obtained through OMR. They do not trust the concept as much.

Main Benefit of OMR Cumulative Percent 16.8 18.7 19.2 40.8 46.9 49.3 58.7 67.2 73.6

Valid

No benefit Less time on paperwork Get better work Increase number of contacts Easier to make arrangements More machinery available Get new customers Increased competition Work done when needed

Frequency 63 7 2 81 23 9 35 32 24

Percent 15.8 1.8 .5 20.3 5.8 2.3 8.8 8.0 6.0

Valid Percent 16.8 1.9 .5 21.6 6.1 2.4 9.3 8.5 6.4

Missing Total

Lower cost to farmers More work available Spread cost of new equipment Do not have to buy equipment Find operators in emergency Total No answer / not applicable

8 9 11 50 21 375 25 400

2.0 2.3 2.8 12.5 5.3 93.8 6.3 100.0

2.1 2.4 2.9 13.3 5.6 100.0

75.7 78.1 81.1 94.4 100.0

The respondents think that their contacts increase due to OMR and they also do not need to buy expensive equipment to do custom work.

Secondary Benefit of OMR Cumulative Percent 3.7 33.3 44.4 51.9 59.3 70.4 81.5 85.2 88.9 100.0

Valid

Missing Total

Less time on paperwork Increase number of contacts Easier to make arrangements More machinery available Get new customers Increased competition Work done when needed More work available Spread cost of new equipment Find operators in emergency Total No answer / not applicable

Frequency 1 8 3 2 2 3 3 1 1 3 27 61 88

Percent 1.1 9.1 3.4 2.3 2.3 3.4 3.4 1.1 1.1 3.4 30.7 69.3 100.0

Valid Percent 3.7 29.6 11.1 7.4 7.4 11.1 11.1 3.7 3.7 11.1 100.0

Secondary benefits also reiterate the same that increase in contacts is seen as the most useful thing in OMR.

For Buyers
Interest in Using OMR to Do Work * Main Reason for Using/Not Using OMR to Do Work Crosstabulation

Interest in Using OMR to Do Work

Definitely Use It

Probably Use It

Probably Not Use It

Definitely Not Use It

Total

Count % within Interest in Using OMR to Do Work Count % within Interest in Using OMR to Do Work Count % within Interest in Using OMR to Do Work Count % within Interest in Using OMR to Do Work Count % within Interest in Using OMR to Do Work

Main Reason for Using/Not Using OMR to Do Work Do not want to No need do Help get Already for custom customers too busy service work Retiring 1 1 0 0 0 50.0% 7 87.5% 1 3.3% 0 .0% 9 11.8% 50.0% 1 12.5% 13 43.3% 15 41.7% 30 39.5% .0% 0 .0% 6 20.0% 5 13.9% 11 14.5% .0% 0 .0% 8 26.7% 16 44.4% 24 31.6% .0% 0 .0% 2 6.7% 0 .0% 2 2.6%

Total

Help get customers 2 100.0% 8 100.0% 30 100.0% 36 100.0% 76 100.0%

Most respondents will use OMR because it will help them get customers. However they will not use it because they are too busy and do not want to have custom work done.

Reaction to Fee Cumulative Percent 20.5 97.7 100.0

Valid

Much Too High Reasonable Much Too Low Total

Frequency 18 68 2 88

Percent 20.5 77.3 2.3 100.0

Valid Percent 20.5 77.3 2.3 100.0

Most farmers (77.3%) find the OMR fee reasonable. So from a pricing standpoint, it seems that OMR will be viable.