Lack of systematic approach Within an organization, there may be different strategic business units conducting marketing planning and

each unit develops its own marketing plan. -> different levels of data analysis, different opinions on how to achieve corporate objectives, or perhaps different motivations of participating managers. The large discrepancy in marketing plans from different units makes corporate headquarters coordination work very difficult, if not impossible. Solution: Have a set of written procedure and a well-argued common format for marketing planning. The purpose of such a system are: To ensure all key issues are systematically considered.

To full together the essential elements of the strategic planning of each SBU in consistent manner. To help corporate management to compare diverse businesses and to understand the overall condition of and prospects for the organization. To overcome lack of systematic approach, the organization needs a systematic approach to achieve operational excellence in hotel services such as Quality Function Deployment (QFD), Failure Mode and Effects Analysis (FMEA), ISO QFD is a comprehensive quality system that systematically links the needs of the customer with various business functions and organizational processes, such as marketing, design, quality, production, manufacturing, sales, etc., aligning the entire company toward achieving a common goal. It does so by seeking both spoken and unspoken needs, identifying positive quality and business opportunities, and translating these into actions and designs by using transparent analytic and prioritization methods, empowering organizations to exceed normal expectations and provide a level of unanticipated excitement that generates value. FMEA is a universal tool that is used in any industry or service, where risk of failure has detrimental effects on the users of a product, process or service. The

primary reason for performing a FMEA is taking action to prevent a failure, improve a design control through testing or evaluation, or a process control through inspection. In a FMEA, risk is the substitute for failure. This risk is treated as if the failure had already occurred and corrective action is required. ISO: Assist in ensuring that customer needs are clear identified Help reduce number errors or customer complain Assist in identifying performance improvement opportunities Provide clear plan for delivery services to required standard

Hostile corporate cultures Culture is the complex whole of the knowledge, belief, morals, custom, values, attitudes, and any other capabilities and habits shared by people. Organizational culture influences performance in a big way. corporate culture can be defined as common belief, attitude, value, goal and behavior shared by group individual with an organization. Since corporate cultures are difficult to change and tend to maintain the existing power structure and the status quo, the introduction of marketing planning might create tensions that lead to changes in organizations. Resistance to change and office politics are often barriers to building an effective marketing plan. Solution: get support and participation of culture leaders. An individual (culture leader) can greatly influence and improve the corporate culture for the better by practicing a good ethics. Showing up to work on time and focusing on task can be influence other through example and encourage other to do same. Moreover, positives and kind employee can help to promote a happy work environment, where all feel accept and welcome. Employee, who practice high value, such as honestly, integrity and loyalty will further well to achieve prosperity and success in work environment.