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CONSUMERS PERCEPTION ON GOOGLE SEARCH ENGINE AS MODERN LIBERARY Submitted by Shruti Goel- 12MMA7035 Kunal Dodrajka-12MMA7018 Ketan Pandey-12MMA7015 In partial fulfillment of the requirements towards the subject on Business Research Methods Post Graduate Diploma in Management (PGDM) Under the supervision and guidance of Prof. Veena Venugopal Faculty Member
Submitted to
July 2013
DECLARATION
We, SHRUTI GOEL(12MMA7035), KUNAL DODRAJKA(12MMA7018) AND KETAN PANDEY(12MMA70) , declare that this report on Consumers perception on Google search engine as modern library undertaken by us in partial fulfillment for the award of Post Graduate Diploma in Management is a record of original study conducted by us in the 2nd Semester, July 13.
ACKNOWLEDGEMENT
We would like to take the opportunity to express the profound gratitude to all those people who have helped us with sound advice and able guidance.
We express are sincere gratitude to Ms. Veena Venugopal, whose guidance and support throughout the study helped us to complete the report successfully.
We would also like to thank all the respondents without their cooperation this report would not have been successful.
LIST OF TABLES
Table No 1. Table Title Table showing the Age of the Respondents Table showing the Gender of the Respondents. Table showing the Occupation of the Respondents Page No. 8
2.
3.
10
4.
Table showing the respondents awareness about traditional library Table showing the visit of nonmembers to the library Table showing the member of the library Table showing the visit of library by the members Table showing if all the required information is collected from the library Table showing the easy accessibility of the books Table showing the quality of information collected from the library Table showing the awareness of Google among the respondents Table showing the source of knowing Google among the respondents Table showing the frequency of using Google on per day basis
11
5.
12 13
6.
7.
14
8.
15
9.
16
10.
17
11.
18
12.
19
13.
20
14. 15.
Table showing the use of Google Table showing reliability of information from Google Table showing the method of viewing the information Table showing comparison of Google with Traditional Library Table showing the observed observations Table showing the expected observation Table showing the calculation of Chisquare Table showing observed observation Table showing expected observation Table showing Chi-Square calculation Table showing observed observation Table showing expected observation Table showing Chi-Square calculation
21 22
16.
23
17. 18. 19. 20. 21. 22. 23. 24. 25. 26. .
24 25 25 26 27 27 28 29 29 30
LIST OF GRAPHS
Graph No 1. Graph Title Graph showing the Age of the Respondents Graph showing the Gender of the Respondents. Graph showing the Occupation of the Respondents Page No. 8
2.
3.
10
4.
Graph showing the respondents awareness about traditional library Graph showing the visit of non members to the library Graph showing the member of the library Graph showing the visit of library by the members Graph showing if all the required
11
5.
12 13
6.
7.
14
8.
15
9.
Graph showing the easy accessibility of the books Graph showing the quality of
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10.
17
11.
Graph showing the awareness of Google among the respondents Graph showing the source of
18
12.
19
Graph showing the frequency of using Google on per day basis Graph showing the use of Google Graph showing reliability of information from Google Graph showing the method of viewing the information Graph showing comparison of Google with Traditional Library
20 21 22
16.
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TABLE OF CONTENTS
Acknowledgement List of Tables List of Graphs
Chapter No
Page No 1 1 2 3 3 3 3 4 4 6 6 6 7 8 31 34 NO PAGE
1.1 Theoretical introduction 1.2 Concept introduction Research methodology 2.1 Statement of problem 2.2 Objectives of Problem 2.3 Research design
2.4 Sampling design 2.5 Data collection 2.6 Questionnaire design 2.7 Statistical design 2.8 Scope of the study 2.9 Limitation of the study
3 4 5
Bibliography
NUMB ERING
Consumer behavior is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.
The study of consumer behavior helps firms and organizations improve their marketing effectiveness and strategies by understanding issues such as how: The psychology of how consumers think, feel, reason, and select between different alternatives. The psychology of how the consumer is influenced by his or her environment (e.g., culture)
The behavior of consumers while shopping or making other marketing decisions; How limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the customer. 1.2 CONCEPT INTRODUCTION: (GOOGLE) Basically, Google is a very popular search engine that provides information and adds it to its sizeable database. Google has a great reputation for relevant and thorough search results, and is a good first place to start when searching. Google Search is regarded as the best search engine on the Internet because it provides an impressive amount of information from numerous websites in the entire world. I use it every day for certain activities so I guess it is quite popular among the Internet users. Services: Gmail is the mail solution provided by Google, released on April 1, 2004 Image Search is a technology provided as a part of the Google Search, allowing you to find pictures from the websites Google News is one of the most popular sources of information on the Internet YouTube is the leader of the online video services that allows you to upload, share and comment videos with friends or other members of the community. Google Maps is probably the most popular solution in its category, allowing users to view maps and other imagery captured directly by the satellite.
Docs & Spreadsheets is regarded as the Office solution provided the search giant that allows users to create, edit and share.
Blogger is the blog service developed by the search giant to help users post and comment articles wrote by numerous authors
AdSense is currently the most attracting service provided by the search giant because it allows users to earn money quick posting ads in their websites.
Google Video is another video solution provided by Google that provides almost the same features as YouTube but it is currently in beta.
Options 15 20 20 25 25 30 30 35 Total
No Of Responses 19 35 32 4 90
% Of Responses 21 39 36 4 100
AGE CLASSIFICATION
45 40 35 30 25 20 15 10 5 0 15 20 20 25 25 30 30 35 4 21 AGE CLASSIFICATION 39 36
INFERENCE: From the above analysis it can be inferred that the maximum response is from the age group 20 - 25.
No Of Responses 33 57 90
% Of Responses 37 63 100
GENDER CLASSIFICATION
37
63
Female Male
INFERENCE: From the above analysis it can be inferred that male were more responsive than female.
No of Responses 45 45 90
% of Responses 50 50 100
OCCUPATION
50
50 Employee Student
INFERENCE: From the above analysis it is inferred that the responses were taken from the segments, employees and students equally.
No Of Responses 64 26 90
% Of Responses 71 29 100
Yes 71 No
INFERENCE: From the above analysis it is inferred that most of the respondents are aware about the traditional library.
5. Visiting of library by Non-Members. Table No 5: Table showing the visit of nonmembers to the library
No Of Responses 6 13 7 64 90
% Of Responses 7 14 8 71 100
INFERENCE: From the above analysis it is inferred that maximum of the respondents who are not the member of the library do not prefer visiting the library.
No Of Responses 16 74 90
% Of Responses 18 82 100
Yes No 82
INFERENCE: From the above analysis it is inferred that maximum of the respondents are not the member of traditional library. It is proved that many are aware about the library but is not the member of the same.
No Of Responses 2 9 6 73 90
% Of Responses 2 10 7 81 100
INFERENCE: From the data collected it is analyzed that most of the respondents being a member of the library do not visit library frequently. They prefer using Google as a modern library than traditional library.
Table No 8: Table showing if all the required information is collected from the library
No Of Responses 29 61 90
% Of Responses 32 68 100
Graph No 8: Graph showing if all the required information is collected from the library
INFERENCE: From the above analysis it can be inferred that many respondents find it difficult to collect information from the traditional library. They prefer surfing on Google which saves more time and give accurate information.
Options Through membership Regular visitors Borrows books from others card Other reason Total
No Of Responses 21 6 40 23 90
% Of Responses 23 7 44 26 100
23
Through membership
Regular visitors
INFERENCE: From the research conducted it was inferred that many of the respondents borrow books from the library, from others card for easy accessibility of books.
10. Quality of information for the study gathered from the traditional library.
Table No 10: Table showing the quality of information collected from the library
No Of Responses 15 32 43 90
% Of Responses 17 36 48 100
Graph No 10: Graph showing the quality of information collected from the library
INFERENCE: From the above analysis it is inferred that maximum of the respondents are not satisfied with the quality of information they get from the traditional library.
Table No 11: Table showing the awareness of Google among the respondents
No Of Responses 90 0 90
Graph No 11: Graph showing the awareness of Google among the respondents
Yes No 100
INFERENCE: The research conducted infers that all segments of the respondents were aware about Google as a search engine.
Table No 12: Table showing the source of knowing Google among the respondents
Options Newspaper Friends and relatives Through any other search engine Other Total
No Of Responses 14 64 20 4 102
% Of Responses 16 71 22 4 100
Graph No 12: Graph showing the source of knowing Google among the respondents
INFERENCE: From the above analysis it can be inferred that most of the respondents were made aware of the Google through Friends & Relatives.
Table No 13: Table showing the frequency of using Google on per day basis
No Of Responses 40 27 13 10 90
% Of Responses 44 30 14 11 100
Graph No 13: Graph showing the frequency of using Google on per day basis
INFERENCE: From the above data it can be inferred that maximum of the respondents use Google below 3 hours on per day basis.
No Of Responses 68 39 24 1 132
% Of Responses 76 43 27 1 100
USE OF GOOGLE
80 70 60 50 40 30 20 10 0 Information search Social networking Leisure time Other 1 27 USE OF GOOGLE 43 76
INFERENCE: From the above analysis it can be inferred that maximum of the respondents, being students and employees, surf Google for information and knowledge.
No Of Responses 81 9 90
% Of Responses 90 10 100
Yes No 90
INFERENCE: From the research conducted it is inferred that maximum of the respondents are satisfied with the information provided from Google. They easily rely on the information provided as it is accurate.
No Of Responses 30 36 26 11 6 109
% Of Responses 33 40 29 12 7 100
INFERENCE: From the above analysis it can be inferred that most of the respondents prefer viewing their files or information through PDF format.
No Of Responses 26 40 22 2 0 90
% Of Responses 29 44 24 2 0 100
COMPARISON OF INFORAMATION
50 45 40 35 30 25 20 15 10 5 0 44
0 Strongly Disagree
INFERENCE: From the research conducted it is inferred that maximum of the respondents agree that Google is much better than traditional library. They are satisfied with the easy accessibility and reliability of the information provided through Google than traditional library.
18. H0: There is a significance difference between the occupation and being a member of the traditional library.
H1: There is no significance difference between the occupation and being a member of the traditional library.
Member 9 7 16
Non-Members 36 38 74
Total 45 45 90
Member 8 8 16
Non-Members 37 37 74
Total 45 45 90
Expected (E) 8 37 8 37
Degree Of Freedom: (C-1) (R-1) = 1 Critical Value @ 5% Significant Level = 3.81 Calculated value = 0.30 Calculated value < Critical value H0 is accepted There is a significance difference between the occupation and being a member of the traditional library.
19. H0: There is a significance difference between frequencies of using the Google with the occupation of the respondents.
H1: There is no significance difference between frequencies of using the Google with the occupation of the respondents
Below 3 hours 20 20 40
3 hours 10 17 27
5 hours 8 5 13
Above 5 hours 7 3 10
Total 45 45 90
Below 3 hours 20 20 40
Above 5 hours 5 5 10
Total 45 45 90
Degree Of Freedom: (C-1) (R-1) = 3 Critical Value @ 5% Significant Level = 7.81 Calculated value = 4.12 Calculated value < Critical value H0 is accepted There is a significance difference between the frequencies of using the Google with the occupation of the respondents.
20. H0: There is a significance difference between frequencies of using the Google with the age of the respondents.
H1: There is no significance difference between frequencies of using the Google with the occupation of the respondents
Options 15 20 20 25 25 30 30 35 Total
Below 3 hours 11 22 6 1 40
3 hours 6 8 11 2 27
5 hours 1 4 7 1 13
Above 5 hours 1 1 8 0 10
Total 19 35 32 4 90
Options 15 20 20 25 25 30 30 35 Total
Total 19 35 32 4 90
Expected (E) 8.44 5.7 2.74 2.11 15.56 10.5 5.06 3.89 14.22 9.6 4.62 3.56 1.78 1.2 0.58 0.44
Chi-Square 0.78 0.02 1.1 0.58 2.67 0.60 0.22 2.15 4.74 0.20 1.23 5.54 0.34 0.53 0.30 0.44 21.34
Degree Of Freedom: (C-1) (R-1) = 9 Critical Value @ 5% Significant Level = 16.92 Calculated value = 21.34 Calculated value > Critical value H0 is rejected There is no significance difference between the frequencies of using the Google with the age of the respondents.
48% of the respondents are not satisfied with the quality of information available in the traditional library. Whereas 36% of the respondents find good information from the library.
100% of the respondents were aware about Google as a search engine. All the segments of respondents knew about Google and prefer this search engine than any other.
71% of the respondents knew about Google through Friends & Relatives followed by 22% through any other search engine.
44% of the respondents use Google below 3 hours per day. Whereas 30% of respondents surf for 3 hours. Only 11% of respondents use Google for more than 5 hours.
76% of the respondents use Google for collecting information and gathering knowledge from the same. Whereas 43% of the respondents prefer socializing through various social networking sites available.
90% of the respondents are satisfied with information provided through Google. They get more reliable information as compared to traditional library.
40% of the respondents prefer to view the information collected in PDF format and mostly employees prefer to use this format. Whereas 33% of the respondents use DOC and 29% uses PPT format. Many other uses Excel and Word to view the information Collected.
44% of the respondents agree that Google is more efficient in terms of reliability and accuracy than traditional library. Whereas 29% of the respondents strongly agree and 24% of the respondents are neutral about Google being more preferred than traditional library.
Respondents prefer using Yahoo and Rediff apart from Google as a search engine.
From the analysis conducted it is inferred that the respondents being the member of a library is dependable on their occupation. Mostly employees do not prefer being a member of the library whereas students prefer being member of the library for their projects and study materials.
From the research conducted it is inferred that the frequency of using Google is dependable on the occupation of the respondents but not their age. Most of the students and employees Google for limited time due to time constraints. Whereas any age group can Google as per their convenience.
CONCLUSION:
Google appears superior in both coverage and accessibility as compared to traditional library. Google gives quality information, though the difference is small, and both types of resource are needed if good coverage is required. Google may bring together a large number of resources. Google is still a single entity when you use it as a service for research. Despite its huge scope, it doesnt handle all information. For specialist research purposes, Google is a help, but only when used as part of the research process. Thats not to say that the overall role of the library has changed. But the needs of students have. This, in turn, means that libraries need to adapt their approach. The internet certainly hasnt replaced the library. Any student or employee will use all available means to access information and find the best quality sources. The internet complements the library and vice versa. Any source of information can complement another source. Its not a competition.
ANNEXURE
RESEARCH PROJECT ON CONSUMERS PERCEPTION ON GOOGLE SEARCH ENGINE AS MODERN LIBRARY PGDM QUESTIONNAIRE:
NAME: AGE: GENDER: OCCUPATION: ADDRESS: 1. Are you aware of traditional libraries? a) Yes b) No If yes, 2. How many times do you visit the library in a week (non members)? a) Everyday b) 2 to 3 days c) 5 days d) None 3. Are you a member of a library? a) Yes b) No If yes, 4. How many times do you visit the library being a member? a) Everyday b) 2 to 3 days c) 5 days d) None
5. Are you able to gather all the information that you require from a traditional library? a) Yes b) No If yes, 6. How easily are you able to access the books from the traditional library? a) Through membership b) Regular visitor c) Borrow books from others card d) Other reason, specify______________________ 7. How is the quality of information for the study, which is gathered from the traditional library? a) Satisfactory b) Good c) Not up to the mark 8. Are you aware of Google as a search engine? a) Yes b) No If yes, 9. How did you know about Google as a search engine? a) Newspaper b) Friends or relative c) Through any other search engine d) Other reason, specify ______________________________ 10. How frequently do you use Google in a day? a) Below 3 hours b) 3 hours c) 5 hours d) More than 5 hours 11. For what purpose do you use Google? a) Information search b) Social networking c) Leisure time d) Other reason, specify___________________________________
12. Do you think Google provide reliable source of information? a) Yes b) No If yes, provide the reason for the same _____________________________________________________________________ _____________________________________________________________________ 13. Do you prefer to download the information or view from? a) DOC b) PDF c) PPT d) Excel e) Other, specify____________________________ 14. Do you think Google provide more reliable information as compared to traditional library? a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly disagree 15. Apart from Google which other search engine do you prefer the most? Give the reason for the same.
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