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A report on the organization study of

BELLARY STEEL ROLLING

MILLS

Submitted in partial fulfillment of the requirement of the MBA degree

BANGALORE UNIVERSITY

Submitted By:

VIJAY KUMAR B

Register No: 06XQCM6119

Under the guidance of:

Prof. G SAVITHA

M P BIRLA INSTITUTE OF MANAGEMENT BANGALORE

Prof. G SAVITHA M P BIRLA INSTITUTE OF MANAGEMENT BANGALORE M P BIRLA INSTITUTE OF MANAGEMENT

M P BIRLA INSTITUTE OF MANAGEMENT Associate Bharatiya Vidya Bhavan

Bangalore 560001

STUDENT DECLARATION

I hereby declare that this internship training report entitled “ An Organization Study of BELLARY STEEL ROLLING MILLS, BELLARY ” has been undertaken and completed by me under the valuable guidance of Prof. G SAVITHA, M.P.B.I.M, This project report has been submitted to Bangalore University, as a part of partial fulfillment for the award of the degree of Master of Business Administration. I also declare that this report has not been submitted to any other University or for any other degree of diploma.

Place: BANGALORE Date: 16-08-2007

VIJAY KUMAR B

GUIDE CERTIFICATE

This is to certify that the project entitled “ORGANIZATION STUDY

OF ”BELLARY STEEL ROLLING MILLS” prepared by VIJAY

KUMAR B registration no 06XQCM6119 has been conducted under

my direct supervision and guidance. This study is in partial

fulfillment for the award of “Master of Business Administration”

from Bangalore University, Bangalore. Further it is certified that this

project or theory has not been previously submitted to any other

university for the requirement of master of Business Administration

PLACE: BANGALORE DATE:

Prof. G SAVITHA MPBIM

ACKNOWLEDGEMENT

Blessed are those who give without remembering and Blessed are those who take without forgetting ”.

&

Mr.SHESHADRI of BELLARY STEEL ROLLING MILLS, for living me an opportunity to embark on this project and whose guidance was significant in the successful completion of the project.

I

am

extremely

grateful

to

Mr.BASAVARAJ

I would like to thank Mr. PRAKASH, Human Resource Management, for giving me opportunity to undergo an internship program in BSRM, which was significant in the successful completion of the project.

I wish to thank our Dr. Nagesh Malavalli, Principal, M. P. Birla Institute of Management for providing the means and encouragement and Prof. G SAVITHA for their immense support and guidance.

Place: Bangalore Date:

(Vijay Kumar B)

06XQCM6119

Reg. No:

PRINCIPAL’S CERTIFICATE

This is to say that this report is the result of Internship undergone by Mr. B. Vijay Kumar the register number 06XQCM6119 at BELLARY STEEL ROLLING MILLS, BELLARY under the guidance and supervision of Prof. G. SAVITHA. This has not formed a basis for the award of any Degree/ Diploma of a University.

Place: Bangalore Date:

sh.S.Malavalli

Dr.Nage

, MPBIM)

( Principal

Table of contents:

SL

 

NO

CHAPTER

1

EXECUTIVE SUMMARY

2

INDUSTRY PROFILE

3

COMPANY PROFILE:

Background and inception of the company.

Nature of the business carried.

Vision, mission, quality policy, environment policy.

Product/service profile.

Area of operation (global).

Ownership pattern.

Competitor’s information.

Infrastructure facility.

Achievements/awards.

Workflow model.

Future growth and prospectus.

4

FUNCTIONS OF DEPARTMENT IN BSRM

5

SWOT ANALYSIS:

Strength.

Weakness.

Opportunities.

Threats.

6

SUMMARY OF LATEST ANNUAL REPORT OF THE COMPANY

7

LEARNING EXPERIENCE GAINED DURING INPLANT TRAINING

8

BIBILIOGRAPHY

CHAPTER: 1.

EXECUTIVE SUMMARY OF BELLARY STEEL ROLLING MILLS

Executive summary

The project work is carried out for Bellary Steel Rolling Mills. The main theme of the study is to understand and evaluate the market forces operating in the steel and rolling industry. The study also furnishes results pertaining to market potential of steel and rolling mills industry in Bellary. It’s an instrument which helps the unit to understand its strength and weakness and thus work on it to intensify its position in the market.

This organization study was an effort towards understanding the organization, its polices and structure of Bellary steel rolling mills industry. The methodology adapted for the study was observation and direct interview. Various departments were visited and data was collected about the structure and functioning of each department and the organization.

The overall organization structure was studied along with the functioning of various department such as human resources, administration, sales, marketing, finance and production department.

Bellary steel rolling mills industry has very strong competitions like [OBERAI ENTERPRISES, KOCHIN. ABHISHEK STEEL, RAIPUR.]

As such it has not been able to lead the

factors which has contributed to the same. Therefore it has become imperative to analyses market situation, which is exactly these project aims at. Every aspect of the industry was studied clearly and finally analyzed and thus leading to very useful insights.

market.

.There is large number of

Bellary steel rolling mills industry need to gear up its efforts and resources, if it wants to capture a sizable market share and lead the market of steel and rolling

CHAPTER: 2. INDUSTRY PROFILE OF STEEL INDUSTRY

INDUSTRY PROFILE

India is the 6 th largest producer of iron ore and the 9 th largest product crude steel in the world. The industry is equipped to meet over 90% of country’s total requirement of steel. With imports restricted primary to a small of sophisticated high value additional products.

Steel is a product of capital intensive and complex industry that requires national attention for its development. The demand of steel is a basically derived a demand, growth in the industry is dependent on the level of activity of the steel consuming industries specifically the construction, automotive,

appliances and other consumer durables. The steel industry is in the threshold of

a new era. The departure from a regime of control of free marker, from

protection to completion, from public sector to private investment and from an inward marketing policy to a global vision has all placed. The industry in a course of development and that has been endless opportunities and also at the same time stiff challenges and a terrain of uncertainty to improve its strength and competitive edge to product good quality products at lower prices.

Steel is crucial to the development of any modern economy and is considered to be the backbone of human civilization. The level of per capita consumption of steel is treated as an important index of the level of socio economic

development and living standards of the people in any country. It is a product of

a large and technologically complex industry having strong forward and

backward linkages in terms of material flows and income generation. All major industrial economies are characterized by the existence of a strong steel industry and the growth of many of these economies has been largely shaped by the strength of their steel industries in their initial stages of development.

The new Greenfield plants represent the latest in technology. Output has increased, the industry has moved up in the value chain and exports have raised consequent to a greater integration with the global economy. The new plants have also brought about a greater regional dispersion easing the domestic supply position notably in the western region. At the same time, the domestic steel industry faces new challenges.

ORIGIN OF THE INDIAN STEEL INDUSTRY

In the year 1874, Butn &Co made the first use of coal and this was a pioneering

effort which opened new vistas for the future of Indian Iron and Steel Industry. In 1879 the Barakar Iron Works also used coal but it went out of operation.

In 1889 Barakar Iron Works was handed over to Bengal Iron & Steel Company (BISCO). In 1905 i.e. in the early twentieth century, BISCO tried to manufacture steel but could not succeed due to high phosphorus content in the Pig Iron. In 1907 it was due to the great vision of Jamshedji Nuseerwanji Tata that the Tata Iron & Steel Company (TISCO) was registered and the construction of the plant started in Sakehi in Bihar later known as Jamshedpur. TISCO was originally equipped with two 200 tonnes capacity Blast Furnace, In 1918 Bur & Co formed the Indian Iron & Steel Co. (IISCO) and started producing good quality pig Iron. .In 1937 Steel Corporation of Bengal (SCOB) was formed and Steel Plant was built near Hirapur, West Bengal. In 1946 Martin & Co. and Burn Pur & Co. were amalgamated to form Martin Burn Co. In Dec 1952 SCOB merged with IISCO, which had a steel making capacity of 350,000 tonnes per year. It was based on duplex process, a combination of side blown converter and open hearten furnace. Mean while, in south India, the first Blast Furnace based on charcoal started operation on Jan 1953, the furnace had capable of producing 25,000 tpy of Pig Iron. In 1956, two open-hearth furnaces were installed to produce 30,000 tpy of Steel. The plant is known as Vishvesharayya Iron & Steel Plant (VISL) and is producing high quality alloy / special steel and Pig Iron.

After India’s Independence,

The Govt. of India decided to increase the production of steel to help for the country’s development so three integrated steel plants, were setup in the public sector. The first one to come up is Rourkela in Orissa. This had an initial capacity of one mtpa. The plant was the Second in the World to adopt LD process of steel making. Subsequently, two more ISP’s setup one at Bhilai in Madhya Pradesh and the other at Durgapur in West Bengal, both having an initial capacity of one mtpa. Bokaro Steel plant and Vishakhapatanam Steel plant (VSP) were also setup in the public sector in the year 1972 and 1990 respectively. Many other producers of quality steel have also come up in the secondary sector of which to mention a few are Essar Steel, Ispat Industries, Jindal Strips, Lloyds Steel, JSW, Uttan Steel etc.,

HISTORICAL PERSPECTIVE

The finished steel production in India has grown from a mere 1.1 million tones in the year 1951 to 31.63 million tones in the year 2001-02. During the first two decades of the planned economic development, i.e; 1950-60 and 1960-70, the average annual growth rate of the steel production exceeded 8%. However, this growth rate cannot be maintained in the following decades. During 1970-80, the growth rate in the steel production came down to 5.7% pa and picked up marginally to 6.4% pa during 1980-90, which further increased to 6.65% pa during 1990-00. Though India started steel production in 1911, steel exports from India began only in 1964. Exports in the first five years were mainly due to recession in the domestic iron and steel market. Once domestic demand revived, exports declined. India once again started exporting steel from1975 touching the figure of one million tones of the pig iron and 1.4 million tones of steel in 1976-77, thereafter exports again declined, it picked up only in 1991-92 when the main producers exported 3.87 lakhs tones, which rose to 2.79 million tones in 1995-96 and 3.3 million tones in 2001-02. The growth in the steel sector in the early decades after independence was mainly in the public sector units’ setup during this period. The situation has changed dramatically in the decade 1990-00 with most of the growth

originating in the private sector. The share of the public sector and the private sector in the production of steel during 1990-91 was 46% and 54% respectively, while during 2001-02 the same was 32% and 68% respectively. This change was brought about by deregulation and decontrol of the iron and steel sector in

1991.

Several important policies changes have been instituted since 1991 to encourage the growth and development of the steel industry. These are as follows:

Removal of Iron and steel industry from the list of Industries reserve for the public sector. Exemption of Iron and steel industry from the provision’s of compulsory licensing. Inclusion of Iron and steel in the high priority Industries for the purpose of foreign investment. Deregulation of pricing and distribution of Iron and steel. Reduction of duty on import of capital goods. Liberalization of Exim policy.

YEARLY CONSUMPTION OF STEEL Apparent consumption of the steel is arrived at by subtracting export of steel from the total of the domestic production and adding the import of the steel in the country. Change in the stock is also adjusted by making the adjustments in

the consumption figures. It also treated as the actual demand of steel in the

country. Details of year wise apparent consumption of the finished steel in the country since 1990-91 are given in the table below.

Table No.1

Apparent Consumption of the finished steel

Year

Apparent Consumption

1990-91

14.37

1991-92

14.83

(3.2%)

1992-93

15.00

(1.2%)

1993-94

15.32

(2.0%)

1994-95

18.66

(21.8%)

1995-96

21.65

(16.0%)

1996-97

22.13

(2.2%)

1997-98

22.63

(2.6%)

1998-99

23.54

(4.02%)

1999-00

25.01

(6.24%)

2000-01

26.53

(6.08%)

2001-02

27.44

(3.39%)

2002-03

28.81

(5.0%)

2003-04

29.20

(3.8%)

(The figures in the brackets (%) indicate the percentage increase over the previous year.)

The apparent consumption of the steel did not show any substantive increase in2001-02 mainly due to the slow down being faced by some of the steel using industries like automobile and engineering goods and construction. With the revival of demand for the automobile and engineering goods and the general improvement in the economy, it is expected that consumption of steel will increase further. India’s per capita crude steel consumption, as per the latest available figures is 28KG, which far below the level of other developed and developing countries- 472.4 Kg, 428.6 Kg, 128 kg, in USA, EU and China respectively. With the ongoing economic liberalization resulting in the faster economic growth, steel consumption is expected to be increase rapidly.

LONG TERM DEMAND – AVAILIABILITY PROJECTIONS OF FINISHED STEEL. In order to have a long term perspective to facilitate planning, a Sub-Group on steel and Ferro Alloys was constituted for the steel sector under the protection

and support of the planning commission. The subgroup deliberated upon all the aspects including supply demand projections for finished steel during 2001-02 to 2011-12. Considering the GDP growth rate of 6.5% as realistic during the

10 th plan, the subgroup has projected the demand of the finished carbon steel in

the country to rise as follows.

Table No.2

Estimated Demand for the Finished Carbon Steel

Year

Forecast of the Demand for the Finished Carbon Steel (in MT)

 

2004-05

33.92

2005-06

36.05

2006-07

38.22

2007-08

40.74

2008-09

43.30

2009-10

46.03

2010-2011

48.93

2011-2012

52.01

IMPORT AND EXPORT OF THE IRON AND STEEL

The import and export of the steel in India is discussed below.

Import of steel: Import of steel is mainly in the plates, hot rolled coils and cold rolled coils. Import of steel (carbon, alloy, and stainless) during 2002-03 was about 0.72 million tones. Import of steel during 2001-02 was about 1.50 million tones, which was 17.43% less than the imports in the year 2000-01.

Export of steel: India’s major market for the steel and the steel items include USA, Canada, Indonesia, West Asia, Nepal, Taiwan, Thailand, Japan, Sri Lanka, and Belgium. The major steel items of the export include HR coils, Plates, CR coils and galvanized products, Pipes, Stainless steel, Wire Rods and Wires. With the fall in prices along with the depressed domestic demand, India has been increasing the exports to overcome the excess supply situation. This has resulted in the antidumping actions being taken by the developed countries like USA, EU, and Canada. The trade action by some countries against Indian steel industry has, to some extent, affected India’s exports to these countries. The government of India and the Indian steel producers are trying to combat such actions despite such efforts being very expensive and involving time consuming producers.

MEASURES TAKEN BY THE MINISTRY OF STEEL TO BOOST THE DEMAND The ministry of steel has been making all out efforts to help the domestic steel sector to over come the problems faced by the steel industry and boost demand for the steel in the steel consuming sectors. These include:

1. Establishing Training cum Service institutes:

The ministry has endeavored to promote research and development efforts by ministry as well as provide technical support and trained man power to the steel producing and consuming sectors. The following institutes have been set up:

The Institute for Steel Development and Growth (INSDAG), Kolkata (West Bengal): This is meant to promote steel primarily in the construction industry by producing working designs and updating the engineering college syllabi.

Biju Patnaik National Steel Institute, Puri (Orissa): This has been set up for providing training cum service promotion for the industry.

National Institute of Secondary Steel Technology (NISST), Mandi Govind Garh (Punjab): This primarily to promote up gradation of man power in the secondary steel industry.

2. Campaign for increasing demand for steel:

The development commissioner for iron and steel has launched a National Campaign for increasing the demand for steel, in non traditional sectors, particularly in the construction, rural and agro based industrial sectors. In this connection, a conference was held on 21.9.2002 jointly organized by the Ministry of Steel and Ministry of Rural Development for the promotion of the steel in rural markets. Various measures were suggested to increase the use of steel in the rural areas. It was decide that the cooperation of Ministry of Surface Transportation, Ministry of Tribal Affairs, Ministry of Finance, Ministry of Small Scale Industries & Agro and Rural Industries, Ministry of Consumer Affairs, Public Distribution and Planning Commission may be obtained for the mission.

In order to make dispatches of iron and steel material more attractive through the railways, the railway board has been requested to consider lowering the classification of steel, give freight discount to bulk users and to bring down the freight rates of the iron and steel commodities.

4. Reduction in Input Costs:

The ministry of has been able to rationalize the classification of coking coal in consultation with the coal ministry so as to reduce the impact of royalty payable on this basic raw material. Import duties on several raw material used by the steel industry have been reduced steadily over the past 4-5 years.

5. Strengthening of Anti Dumping Mechanism:

The Directorate General of Anti Dumping and Allied Duties under the Ministry of Commerce is the ‘Designated Authority’ to initiate necessary action for investigation and subsequent imposition of anti dumping duty when there is sufficient evidence for the imports being dumped in India. A recent study by the Metal Bulletin Review reveals that incase of flat products, almost every steel producing country has either an anti dumping case instituted against or has started a case against the exporting countries. As the consumption in India was increasing with the increase in the domestic availability, the steel exporters particularly from the Russian countries have been depressing the Indian market by unduly cheap exports through dumping. India already imposed anti dumping duties mainly on the HR products imported from these countries. Apart from the flat products, there has been an imposition of anti dumping duties on certain grades of alloy and non alloy steel billets, bars and rounds from China and Russia.

CHAPTER- 3 COMPANY PROFILE

COMPANY PROFILE OF BELLARY STEEL ROLLING MILLS

Introduction to the Company:

Bellary Steel Rolling Mills shortly known as “BSRM” is one of the leading re-rolling mill manufactures of quality Mild steel structural like Beams, Channels, Angles, Flats, in Southern India setup in Bellary District a backward

region of Karnataka in 1970. This unit, M/s BSRM, has now achieved a turnover of Rs.54crores per annum.

BACK GROUND OF THE COMPANY

Bellary Steel and Rolling Mills has been promoted by Late Sri. Singanamala Nagappa, who first ventured in manufacturing agricultural implements through the methods used by a black smith., Shri S. Madhava S/o S. Nagappa, at an young age of 19 years joined his fathers business and was instrumental in setting up a Bellary Steel and Rolling Mills. After acquiring varied experience in rolling mills for about 10 years, Shri S. Madhava in 1980 thought it appropriate to go for backward integration and he set up a new industry called “Bellary Steel and Alloys Limited” shortly known as “BSAL” in the year 1984. Shri S. Madhava who is now having over 35 years and experience in marketing of Iron and Steel products is well known in the Indian Iron and Steel Industry.

Location of the Company:

Bellary Steel Rolling Mill is located on the Bellary – Anantapur road about 3 kms from the city of Bellary, in the North – East state of Karnataka. Bellary is strategically located 300 km north of Bellary & almost equidistant from Chennai, Hyderabad, and Mangalore & Goa. Bellary is well connected by road & rail. The BSRM plant is located a plot of land about 3 Acres. The plant is in closely proximity to the Bellary Railway station & as well as RTC. Bellary is also ideally located near the major power generation stations, both Hyde & Thermal like Raichur, Munirabad, and Bhadravathi & Kalinandhi. All these stations are connected to the grid at Munirabad (about 52 kms from Bellary) the grid also receives power from the Ramagudam, Thermal station of NTPC. BSRM plant has never experienced any shortage of energy so far & the quality of power supply by virtue of its closeness to the grid is of a high order

Vision of the company

To double the production capacity of the steel plant production in the subsequent years. To provide the steel of the international standards. To use the latest steel production technology to produce the steel and minimize the cost of the production. To reduce the cost of inventory of raw materials and other production materials. To adopt eco-friendly production technology and use the professional management methods in managing the Organization.

Mission of the Company:- To produce quality iron and steel products as per domestic and international markets and to achieve total customer satisfaction professional systems and practice in every field, giving due weight age to the development of human resource available in the organization and to establish leadership in the field and contribute to national wealth and ultimately to become one of the best (in terms to turnover and efficiency) steel plant in India.

BRIEF HISTORY OF BSRM:- M/s Bellary Steel Rolling Mills came into existence in 1969 as a partnership firm, as a public utility unit, by installing 8”inch rolling mill. The unit is located at sight number. 890, Anantapur Road, Bellary. The initial production was 4500 M T pa. The output of the unit was M S Structural, angels, flats, squares, and z angels and M S rounds. Since its inception, the unit has grown in leaps and bounds and to cater to the ever increasing demand for structural, the unit in the year 1972-73 converted the 8” inch rolling mill into 10” inch rolling mill and was able to achieve an annual turnover of Rs.1.5 Crore, producing annually 6000 M T pa. The promoters once again went in for expansion of the unit in the year 1990 by installing 16” inch rolling mill to the special structural like girders and channels used for fabrication of industrial sheds and railway platform sheds. These can be used for construction of dwelling houses too. With the installation of this 16” inch rolling mill, this unit had the distinction of being the only of its kind in the entire state of Karnataka. With the annual turnover of Rs.16 Crore up to Rs.24 Crore, producing annually 22000 M T pa. of output. The unit was able to procure the required skilled labour from within the states of Karnataka and was able to prove that a unit located in Karnataka was potential enough to train and absorb labour from with in states and uninterruptedly continue its production.

Keeping in view the growing demand and requirement of M S Structural and heavy sections, and having regard to safety of workers the promoters have now decided to atomize the entire plant to increase the productivity and efficient utilization of the existing capacity and also keeping in view the cost effectiveness the promoters have proposed to go in atomization of the entire plant.

With initial present investment of Rs.20/- lakhs in 1969, the unit has grown over the years and at present the unit is worth of Rs. 12/- Crore and with additional investment of Rs. 2.80 Crore including margin money for working capital the promoters of 7000 M T pa. There by leading to an annual turnover of Rs. 37.5 Crore. After completion of first phase of expansion programme as discussed above. In the second phase the unit intends to install Roughing stands for both 16” and 10”inch mill, along with roller tables and skids which helps to increase the production of 8000 M T pa with and additional investment of Rs. 80/- lakhs. To have uninterrupted power supply, to tide over the power Crisis, to get production constantly, and to meet ever increasing demand, the unit approves in third phase, to have its own Captive Power Generator, with and investment out lay of Rs.80/- lakhs.

PROMOTERS:-

The promoters and partners of the unit are:- S.Madhava S.Sivaram Prasad Smt. S.Parvathi Madhava S. Bhanu prakash S.Madhu Babu S.Hari Krishna

S. Madhava

The main promoter of this unit Mr.’s. Madhava is a under graduate turned entrepreneur and of the main brains behind the successful running of the unit. He is the managing partner of this unit and has always been an enterprising and dynamic personally, always on the look out for something better and with keen

awareness to incorporate on latest technology in this unit. To further enhance the productivity, the promoter now intends for automisation of the plant. He is also the Managing Director of M/s. Bellary Steel Rolling Mill and Alloys Limited.

S. Sivaram Prasad

Another partner looking after the marketing aspects of this unit is Sri.S.Sivaram Prasad, with this young and dynamic entrepreneur, the unit has bright future and he is yet another person behind the successful running of this unit. He is the brother of S. Madhava and also one of the promoters M/s Bellary Steel and Alloys Limited, Bellary.

Smt. Parvathi S.Madhava She is the wife of the main promoter Sri.S.Madhava and an active partner in the business. Smt.Parvathi is also on the board of Director of M/s Bellary Steel and Alloys Limited, Bellary. SS. Bhanu Prakash Sri.S.Bhanu Prakash, son of Sri.S.Madhava is a production and design engineer and is one of the partner in Bellary Steel Rolling Mills and promoter of M/s Bellary Steel and Alloys Limited. He is also the director in S.N.Finance Limited, Bangalore. S.Madhu Babu Madhu Badu is also the son of Sri.S.Madhava who is an upcoming sales executive and active partner in Bellary Steel and Alloys Limited.

ORGANISATION STRUCTURE OF BSRM COMPANY:

Structure describes the hierarchy of authority and accountability in an organisation these relationships are frequently diagrammed in Organisational charts. Most organisations use some mix of structures- pyramidal, matrix or structured ones – to accomplish their goals. A structure is the formalizing of relationships, roles and responsibilities in order to recognize and perform work.

In simple terms, structure is a pattern in which various parts or components are inter-related and inter-connected. So organisation structure is a pattern of relationships among various activities and positions. Because various people hold these positions, the structure defines the relationships among people in the organisatio

Structure of BSRM:

Mr.S.Madhava BSRM and Madhu babu BSRM are the sole authority for the whole group. Madhu babu (production manager), is the head of the firm, who is controlling all the departments. He is also head of Marketing Department.

There are 7 departments they are Sales/Marketing, Main Workshop, Spare parts, Accessories, Accounts and Finance, HR and Admin, and Body Repairs. In these Marketing, Main Workshop, Finance departments play a major role.

The structure is widely spread but all the departments are closely inter related and work towards satisfying the customers

PRODUCT PROFILE OF THE COMPANY

Product Profile of the company:- The brief description of production of products BSRM:- BSRM is a major production of MS Beans, MS Channels and MS Angels. To produce therefore operation procedure the inputs are raw materials- Billets. Coal. Electricity. Water. Furnace. This type of furnace used by BSRM is pusher furnace and it required 500 kgs/per hour of coal and the furnace should be heated up to 1200*c-1600*c. Coal is an fine coal crashed to get powder and it is brought from KOREA. While processing the heated Billets there is a requirement of electricity and water.

Raw-Materials:

Raw-materials are the most important in each & every organisation. The major raw materials used to produce MS Beams, MS Channels, MS Angles, MS flats: MS BILLETS, MS INGOTS, BLOOMS etc. Work flow model:

MODERNISATION-BRIEF PROFILE At present all materials, (both in word and outgoing) are manually handled. This process requires a lot of man power and huge cost associated with the loading and unloading of the raw materials and finished products. The existing process can be summed up as below- The raw materials i.e., billet and blooms are unloaded from trucks manually and spread in the billets yard for cutting into required lengths and sizes. The billets in the yard are then marked into different sizes and manually cut, which requires very heavy labour. The billets so cut are collected and stacked and charged into the furnace manually. These process require attentive and efficient man power since they involve great labour.

FUTURE GROWTH OF COMPANY:

To construct and commission the “Integrated Steel Plant” at International levels of efficiency. To produce quality steel of International standards at International Competitive prices. To achieve lowest possible energy consumption rate. To use professional management methods. To adopt eco-friendly technologies and maintain environment health. To establishment of long term relationship with the customers. To provide employment opportunities.

CHAPTER-4

FUNCTIONS OF DEPARTMENTS IN BELLARY STEEL ROLLING MILLS

PRODUCTION DEPARTMENT OF BSRM

COLD DEPARTMENT OF PRODUCTION

Production department of BSRM department: Cold work process

 

Production

 

department of

cold process

Sharing

machine

Starting

machine

Crane

Supervisor

Works manager

operator

operator

operator

and Turner

and Foreman

MANPOWER OF COLD WORK IN BSRM INDUSTRY

EMPLOYEE DESGINATION

TOTAL

1) FOREMAN.

02

2) WORK MAN MANAGER

01

3) SUPERVISIOR.

02

4) CRANE OPERATOR

02

5) SHARING MACHINE OPERATOR.

02

6) TURNERS [LATHE MACHINE OPERATOR]

04

7) STRAILING MACHINE OPERATOR.

12

TOTAL NUMBER OF EMPLOYEES

23

HOT DEPARTMENT OF BSRM:

Production department of hot jobs unit Loading Conveyer Turner man Cooling bed Ejector man unit
Production
department
of hot jobs
unit
Loading
Conveyer
Turner man
Cooling bed
Ejector man
unit
man

MANPOWER OF HOT JOBS IN BSRM . UNIT – 1 . 10 INCHES . UNIT - 2 . 16 INCHES.

MANPOWER IN PRODUCTION OF 10 INCHES .

EMPLOYEE DESIGNATION

TOTAL

1) TONNES MAN

10

2)PUSHER MAN

02

 

3)CONVEY OPERATOTRS

01

4) EJECTOR OPERATORS

01

5)LEAVER MAN

02

6)COOLING BED PEOPLE

04

TOTAL NO OF EMPLOYEES

20

MANPOWER IN PRODUCTION OF 16 INCHES .

 
 

EMPLOYEE DESGINATION

TOTAL

1) TONNES MAN 04

04

2)PUSHER MAN

02

02

3)CONVEY OPERATORS 01

01

4) EJECTOR OPERATORS 01

01

5)LEAVER MAN 02

02

6)COOLING BED PEOPLE 12

12

TOTAL NUMBER OF EMPLOYEES

22

FITTER DEPARTMENT OF BSRM:

Fitter department Production process of the worker department General Shifting and Production Gas cutting
Fitter
department
Production
process of the
worker
department
General
Shifting and
Production
Gas cutting
Maintenance
Loading
machine
segregating
fitter
Fitter
and welding
fitter

MANPOWER OF BSRM IN FITTER DEPARTMENT:

EMPLOYEE DESGINATION

TOTAL

1) PRODUCION FITTER

04

2)MAINTANENCE FITTER

04

3)GENERAL MECHANIC FITTER

04

4)GAS CUTTER/WELDERS

10

5)LOADING

04

6)UN LOADING

04

7)PROCESSING

06

8)SHIFTING AND SAGREGRATING

20

TOTAL NUMBER OF EMPLOYEES

56

PRODUCTION DEPARTMENT BSRM is the leading company in the production of MS Beans, MS Channels and MS Angels in the south region. BSRM’s production unit has used the pusher furnace to produce these products from the raw material like iron billets which are produced by its sister concern production unit Bellary Steel And Alloys limited.

Product Profile of the company:- The brief description of production of products BSRM:-

BSRM is a major production of MS Beans, MS Channels and MS Angels. To produce therefore operation procedure the inputs are raw materials- Billets. Coal. Electricity. Water. Furnace. This type of furnace used by BSRM is pusher furnace and it required 500 kgs/per hour of coal and the furnace should be heated up to 1200*c-1600*c. Coal is an fine coal crashed to get powder and it is brought from KOREA. While processing the heated Billets there is a requirement of electricity and water.

Work flow model

The workflow model describes the production process carried in the organization for the production of the finished goods like MS Beans, MS Channels and MS Angels.

Raw Material:- Chemical composition of the product raw material.

The input given to the industry like raw materials and other products.

Billets:-

The main raw materials used to produce the final product. The major

contents of the billets are given below.

0.17%.

Manganese- 0.83%.

Phosphorus-0.018%.

Carbon-

Silicon

-0.19%.

SV

-0.02%.

Mechanical proposals Yield stress

- 395 MPA

Ultimate tenure stress -490 MPA

Elongation(%) Bend test Grade

-26%

- ok. - MSIS 2830

Raw-Materials:

Raw-materials are the most important in each & every organisation. The

major raw materials used to produce MS Beams, MS Channels, MS Angles, MS flats. MS BILLETS MS INGOTS BLOOMS etc. Main Suppliers:- Bajrang Metallic and

Power Products Ltd.

:

RAIPUR

JVSL

:

BELLARY

BSAL

:

BELLARY

Balaji Rolling Private Ltd.

:

GOA

HKT Mining Private Ltd.

:

HOSPET

MARKETING DEPARTMENT OF BSRM

Organizational chart of the BSRM Marketing department

Marketing Manager
Marketing
Manager
Marketing representatives
Marketing
representatives
Assistant marketing manager
Assistant marketing
manager
Weigh bridge department
Weigh bridge
department
Assistant clerk
Assistant clerk

MANPOWER OF MARKETING DEPARTMENT IN BSRM:

EMPLOYEE DESGINATION

TOTAL

1) MARKETING MANAGER

01

2)ASSISTANT SALES MANAGER

02

3)MARKETING REPRESENTATIVE

02

4)WEIGH BRIDGE DEPARTMENT

01

TOTAL NUMBER OF EMPLOYEES

06

HOW DOES THE MARKETING DEPARTMENT FUNCTIONS IN BELLARY STEEL ROLLING MILLS.

Marketing is indeed an ancient art: it has been practiced in one form or the other since the days of Adam and eve. It emerges as a management discipline, however is of relatively. Shows period has gained so much importance and status that today must management thinkers and practitioner through out the world view it as the must importance of all management function is a business.

Market oriented strategic planning “is the managerial process of developing and maintaining a visible fit between the organization objectives skills, and resources and its changing market opportunities”. The aim of strategic planning it to shape the companies business and products so that they yield target profit and growth. This plan is formulated by taking into consideration orders received. The orders are received by giving. Personal visit to pusher furnace in the production machinery. Through commission agent to industrial customer like.

Main Customers:- Local

Shanthi Steel Suppliers

BELLARY.

Lakshmi Iron Mart:

BELLARY.

Lakshmi Steels:

BELLARY.

Gajendra Enterprises:

BELLARY.

Karnataka:

Steel Sales suppliers:

BELLARY.

Damudi Steels:

BELLARY.

Vijay Lakshmi Iron Mart :

HUBLI.

Indian Mineral Co:

HUBLI.

Ferro Steel:

BELGAUM.

Steel Syndicate:

Steel Centre:

India:

Jonna Iron Mart:

Vijay Lakshmi Iron Mar:

MANGALORE.

MANGALORE.

ANANTAPUR

DHARMAVARAM

Asma Steel:

KOLKATTA.

B.M. Steel:

CHENNAI

Abdullah Steels:

HINDUPUR

Competitors Information:-

BSRM is an almost monopoly in the Karnataka state. This is because other firms which are small scale industries and even they are not meeting the required demand in the market. Leaving Karnataka, BSRM’s major competitors are from. 1]ABHISHEK STEELS : RAIPUR[CHATISGARH]. 2]OBERAI ENTERPRISES : KOLHAPUR[MAHARASHTRA]. 3]SOFIA STEELS : GUTHI [ANDHRAPRADESH]

The standards let for the marketing department is to achieve the sales target of once the main plan is formulated by top level management it is sent to each of its branch office for executing and also the head office located at Bellary sends new plans for each month to its branch office In keeping touch with the main and each monthly plan, marketing manager has branch office formulates dispatch plan dairy for the purpose of distribution of goods accordingly to the order received.

According to BSRM the benefits of planning etc,

Marketing planning helps to reduce the cost of production. Marketing planning helps the manager in making decisions. Effective marketing helps the strength of the company over the competitors. Marketing helps to meet the demand. The forecasting of the demand which minimizes the risk and uncertainty. Marketing planning helps the managers to adopt strategies to according to changing opportunities.

BSRM Customer Relation Management:

Create confidence about the organization. Create long term association with customers. Give total solution to customers. Commitment towards quality. Add value to customer business. To treat the customer like a king.

MARKET:-

Market is a place where a goods and services are exchanged the term market means to the aggregate of all demands for all products or services. It also refers to the aggregate of all customers existing and potential for all products.

BSRM has a very good market for almost all marketing centers.

Customer

very good market for almost all marketing centers. Customer Sale Direct industrial customer Through commission agents

Sale

good market for almost all marketing centers. Customer Sale Direct industrial customer Through commission agents

Direct industrial customer

Through commission agents

Through commission agents
Sale Direct industrial customer Through commission agents Industrial customer s Any one company should have correct

Industrial customer

s

Any one company should have correct and clean sales plan and the same plan must be followed each and every time. Otherwise, the finished output remains blocked and the working capital cannot be obtained to perform the day to day activities of the firm. BSRM has the following sales plan to take the product from BSRM to final users:

The BSRM gets the enquiry from the interested customers the enquires may be in the form of telephone, fax, e-mail, letter. Regarding the availability of material price, duty structure sales tax applicable payment terms and etc, of the customer are satisified with the terms and conditions of BSRM the order will be placed which includes quantity, quality of products, mode of transport, terms and payments etc., placing of the orders fax after BSRM reaching the purchase order of the corresponding section of the sales department the purchase order and with same and satisfactory. BSRM sends the sales the sales order according to the purchase order. Sales order is an arrangement between manufactures and the customers. Which confirm the purchase order. Two copies of sales order will be sent to the

concerned customer. Between manufacturer and customers, which confirms the purchase order two copies of sales order will be sent to the concerned customer. Between the two copies of the sales order one copy will be kept with the customer and another copy is duly signed and sent to the marketing department of BSRM. This copy is maintained by both the customer side and by manufacturer side to avoid futher dispute regarding to purchase and sales or material.

PHYSICAL DISTRIBUTION The process of getting goods to customers has traditionally being called physical distribution creating customer and creating a product don’t complete the process of sales delivering the products to the customer is equally important part.

Physical distribution strategy of the factory. It provides place and time utility to products. It is production that meets the product available at the right place and at right time there by production the companies chances to sell the product and strengthens to competitive position. It is now becoming second cost area. The inference is obvious; production is the must promising area for the cost reduction. It should also be flexible. There are two components:- 1)Transportation 2)Warehousing. Transportation it is the first among the major function of physical distribution it adds time utility and places utilities to the product. The transportation mode of BSRM is the roadways. BSRM has chosen road ways because of the following reasons. More accurate. Time utility. Roadways are very convenient to manufacturer as well as buyer. It eliminates the terminal cost. Cost is also low. Roadways helps to reduce the inventory cost retrieval and business turnover become faster. BSRM uses trucks as main vehicles for transportation.

WAREHOUSING Every company has to store finished goods. Until they are sold, because production and consumption cycles rarely match. As a matter of fact, warehousing management has two distinct and equally important parts. The physical job of creating and scanning the network of storage points The managerial task of controlling the inventory level.

FUNCTIONS OF FINANCE DEPARTMENT OF BSRM

Organizational chart of BSRM Financial department

Manager of Financial Accountant Accountant and Officer of Senior officer cashier officer Accountant Office boy
Manager of Financial
Accountant
Accountant and
Officer of
Senior officer
cashier officer
Accountant
Office boy

MANPOWER OF FINANCE DEPARTMENT IN BSRM INDUSTRIES

EMPLOYEE DESGINATION

 

TOTAL

1)

MANAGER

OF

FINANCE

&

01

ACCOUNT

 

2) SENIOR OFFICER ACCOUNTANT

 

01

3) OFICER ACCOUNTANT

 

02

4) ACCOUNTANT & CASHIER

 

02

TOTAL NUMBER OF EMPLOYEES

 

06

FINANCE DEPARTMENT

The finance function deals with the procurement of money at the time when it is needed and its effective utilization in the enterprise. Money is the lifeblood to purchase of any enterprise, as it is required to purchase machines and materials to pay wages and salaries to employee and to allow credit facilities to customers. The event of capital-intensive techniques has increased the importance of finance. The ambition plans of an industrial undertaking will remain mere

dreams unless adequate finance is available to convert them into reality. Therefore it has become an important function of management to provide for adequate finance for the functioning of the enterprise. For companies, which carry on production and distribution on a large scale provision of adequate finance, is a very challenging task. It affects all the business decisions where money is involved, since the large commercial and industrial undertakings are set up in the form of companies, the problem of finance for modern business is for all practical purposes of the problem of corporate finance.

Functions:

Purchase: Company fixes the target to the producer of Iron and Steel of how many tonnes of raw iron to be purchased, based upon that the finance manager has to plan to buy them. The payment has to be done before, in order to deliver the raw materials to the producer of Iron and Steel. The purchase of spares and accessories is done based on the orders placed by the concerned managers. Stock Valuation: Valuation of the raw materials, spares, accessories are done on market value of the iron and steel in international trade. Financing: The producer of Iron and Steel is an agent for the financiers who are in the firm. The financiers fix the target amounts to be financed based on which the finance manager has to fix monthly target finance amounts, considering the sales forecast done by the Sales & Marketing department.

Objectives of financial department:- Since financing is one of the functional are of any business enterprises, the objective of financial management must be in tone with the over all objectives of the enterprise. The objectives of the finance department should be devised they contribute directly towards the achievement of overall organizational objectives. Ensuring regular and efficient supply of capital to the business. Ensuring a fair rate of return on capital to the supplier. Ensuring better utilization of capital by following the principles of liquidity, profitability and safety. Coordinating the activities of the finance department with those of other department. Of the enterprise.

Manager of account’s and finance:-

Finance and account manager is concerned with measurement of income/expenditure for specific periods of time such as month and year (income/expenditure statement) financial reports at the end of the period. Financial manager is responsible for overall financial planning and for rising capacity he has following functions major activities are forecasting, fund Management and auditing capital budgeting.

Accounting officer:-

Accounting officer is concerned to give sufficient position of the business frequently to finance manager. It is concerned with determining relevant cost and performing other analysis like preparation of budgets and performance analysis based on budget.

Policies:-

Valuation of inventories like raw materials stores and spares are valued at weight age average method. Finished goods including traded goods are stated at cost/ net realizable value. Accountants are prepared on historical cost and on going concern basis the company has adopted accurate concept in preparation of financial statements. Fixed asses are stated at costless depreciation. Expenditures during construction period are debited to he capital work in progress and the same will be allocated. Depreciation of fixed assets is provided straight-line method at the rates and in the manner specified in schedule XIV ti tge companies’ act 1956 and the relevant accounting standards issued by the ICAI. Borrowing costs attribute to the acquisition and construction of assets are capitalized as part of such assets up to the date when such assets are ready for its intended use.

Practices/procedure Companies contribute to PF and super annual fund as per the rules of P.F. Act not excluding 12% of the basic salary. Gratuity will be limited to half a month’s salary for each completed year of service. The company has already implemented the code of corporate governance as required by the listing agreement introduced by securities exchange board of India Perquisites shall be evaluated as per IT rule wherever applicable and in absence of any such rule perquisites shall be evaluated at actual cost. The quarterly, half yearly and yearly financial results of the company are sent to stock exchange immediately after the board approves them.

Shares sent for transfer is physical form are registered by registrars and shares transfer agents with in 30 days of receipt of the documents are found in order shows under objection are returned with in two weeks. The company has given interest free loan and advances in the nature of loans to employee’s recovery are made according to the stipulated time. The stock of finished goods, raw materials, stores, and spares are physically verified every quarterly.

Definitions of Inventory Management

“Inventory is defined as a usable resource which is physical and tangible such as materials. Though inventory is a usable resource, it is also an idle resource, unless it is managed effectively. Functions of inventory management Regularizing Demand and Supply. Economizing purchases or production by lots buying or batch production. Allowing Organization to cope with perishable materials. Inventory can store labour.

FUNCTIONS OF HUMAN RESOURCES DEPARTMENT Of BELLARY STEEL ROLLING MILLS:

Organizational chart of BSRM Human Resources Management

Human resources administrative officer Assistant Superviso Assistant officer of Safety Welfare r officer officer
Human resources
administrative officer
Assistant
Superviso
Assistant
officer of
Safety
Welfare
r officer
officer of
P.F, ESI,
Junior
welfare
human
and
officer
officer
of the
officer
resource
statutory
H.R.
fund
Steno
Office
graph
boy
er
MANPOWER OF HUMANRES OURCES DEPARTMENT

EMPLOYEE DESGINATION

TOTAL

1) ADMINISTRATOR OFFICER

01

2) JUNIOR OFICER

01

3) ASSISTANT OFICER H R

01

4) SUPERVISIOR

01

5)ASSISTANT[P.F ,E.S.I , STATUTORY]

01

6)WELFARE OFICER

01

7)STENO

01

8)SAFETY OFFICER

01

9) OFFICE BOYS

02

TOTAL NO OF EMPLOYESS

10

10

HUMAN RESOURCE DEPARTMENT

We in the Human Resource Department believe that human resources are a greater asset and that people have the potential to exceed, if the environment fosters. Openers, Mutual understanding and people are treated with dignity and respect. We shall develop effective human resource policies and system that lead to healthy interpersonal relation and positive discipline in the organisation.

We shall extend uncompromising quantity service to all the people in the organization with in the framework of the approved policies of the company. Our approach shall always e proactive we shall aim for win solution in every major decision making whatever presidential people are involved.

HUMAN RESOURCES PLANNING . They are not using any forecasting techniques to find the human resource demand, supply, internal supply, downsizing plans managerial succession planning

In BSRM in order to take any HRD decisions they are following simple

technique called “managerial judgment”. In this department head their departmental proposals submitted to the top management. They will discuss with HR manager and higher authority . HR manger, departmental heads and

MD they will discuss together and they will plan for

Recruiting

Productivity level . Manger success planning.

Any transfer, retirement, promotion.

Selection, placement, training and development etc.

In BSRM in order to take any HRD decisions they are following simple technique called “managerial judgment”. In this department head their

departmental proposals submitted to the top management. They will discuss with HR manager and higher authority. HR manger, departmental heads and MD they will discuss together and

they will plan for

Recruiting Productivity level .

Manger success planning.

Any transfer, retirement, promotion.

Selection, placement, training and development etc.

Recruitment:

The firm needs skilled, unskilled, and white-collar workers. Recruitment is mostly done through the referrals of the present employees and partly through newspaper ads. It is the duty of the HR manager and concerned departments to select the right person for the job.

Selection:-

This is the process of picking up individuals (out of the pool of job applicants) with requisite qualification and complete to fill jobs in the organizations. Selection is the process by which potentials candidates suitable were offered from various source are examined and those found suitable were offered for employment. The managerial problem is that to identifying adequate number of applicants who can be expected to become satisfaction and successfully employee. The problem is frequently made more difficult by vagueness in job description and specification the limited range choice upon to manager’s specification is the lack of assurance in the process used to identify and measure the required personnel qualification. The test that evolved with most accurately reveal the personal qualities. Selection program must give a high degree of accuracy regarding personnel qualities normally. It know includes a service of selection techniques of which interviewee, checking, reference letter of recommendation physical exams are typical. These procedures are used to compare the applicant with job and course and specification. The goal is to improve the percentage of decay and to reduce proportion errors in selection.

TRAINING AND DEVELOPMENT:

Definition: “It is any attempt to improve current or future employee performance by increasing an employee’s ability to perform through learning usually by changing the employees’ attitude or increasing his or her skill and knowledge.

Training Methods

increasing his or her skill and knowledge. Training Methods On the Job Training Job Rotation Committee
increasing his or her skill and knowledge. Training Methods On the Job Training Job Rotation Committee

On the Job Training

Job Rotation Committee Assignments Apprenticeship training Training by supervisors Job instructions

ON THE JOB TRAINING:

Off the Job Training

Entrepreneurship Training Teaching Machines Role playing Program Institution Sensitivity Training

This is the oldest and most popular method of training. Under this method, the new employee is put on the job under the consent, guidance and supervision of his superior officer. He leans by observation, experience and guidance from this senior fellow. He gets the necessary instructions and directions under the guidance of a supervisor or a senior employee.

Job Rotation:

Job Rotation is a method under which the employee is transferred from one job to another so that he may get the knowledge and experience of different types of jobs. This rotation improves his ability and capability. This method of training gives an opportunity to the trainee to understand the problems of employees Under job rotation the trainee receives the job knowledge and gains experience from his supervisors or trainer in each of the different job assignments.

Committee Assignment:

Under this method, the executives are placed on a committee which is to make the recommendations on a particular aspect. The executives may learn by the discussions in the committee meeting.

Apprenticeship Training:

Under this method, the new employee is required to work as an apprentice under the guidance of supervision of exports. During training, they are paid pre-determined remuneration. The terms and conditions of training are regulated by the relevant laws of the country. Training by Supervisors :

This is a simplest method of training. Under this method, employees are put on the job under the supervision of their superiors. Supervisors instruct the trainees to do their work and supervise their performances.

Job Instruction :

Under this method, the trainer explains the trainee the way of doing the jobs. Jobs knowledge and skills allow him to do the job. The trainer appraises the performance of the trainee. It provides feedback information and corrects the trainee.

OFF THE JOB TRAINING:

Entrepreneurship Training:

Under this method of training, both theoretical and practical training is provided to the employees through the joint efforts of business forms and training institutions. Trainees get theoretical knowledge in an educational or technical institution and practical experience in a factory or office. This method is very suitable for professional and technical personnel.

Teaching Machines:

This is the latest method of training.

Under this method, the help of

machines is taken to train the employees. Tapes, slides, etc., are prepared and played before the employees who learn the methods of doing their jobs with the help of pictures and sound.

Role Playing:

Under this method, the participants play the role of certain character such as the production manager, mechanical engineer, quality control inspector, foreman, workers and the like. This method is mostly used for developing interpersonal interactions and relations.

Program Instructions:

It involves a sequence of steps which are often setup through the central panel of an electronic computer. It involves breaking information down into meaningful units and arranging in a proper way to form a logical and sequential learning program.

Sensitivity Training:

It means the development of awareness and sensitivity to behavioral part of one self and others under these methods the trainees are unable to see themselves as others see them and develop an understanding of others view and behavior.

PERFOMANCE APPRAISAL:- The immediate superiors will do the appraisal of the employees based upon which the HR Manager takes the decision regarding the Extension of Training of the employee or the Confirmation of the job. The BSRM iron and steel company is imparting 360* degree appraisal type of merit rating

PROMOTIONS:-

Promotions mean an improvement in pay, prestige, and position of employee in the organization. BSRM management promotions are giving with respect to the experience not with performance or potential of the employee from this skilled employee not get promotion. This will e de motivated to the employee.

RETIREMENT:-

As like all companies BSRM also fixed 58 years as the retirement period but if any employee wants to work further they will extent to few years and final day of the retirement. They conduct exit interview with the employee. In this interview employee can express his feelings and emotions towards the organization.

SAFETY:-

To all production workers they are supplying pair of safety shoes and safety helmets. The company conducts classes in order to give safety measures to be taken while working. In some places they put safety boards.

CHAPTER-5

SWOT ANALYSIS

SWOT ANALYSIS OF BSRM

A scan of the internal and external environment is an important part of the strategic planning process. Environment factors internal to the firm usually can be classified as Strengths (S) or weaknesses (W), and that external to the firm an be classified as opportunities (O) Threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operate. As such, it is instrumental in strategy for raw materials and selection. The following diagram shows how a SWOT analysis fits into an environmental scan:

SWOT Analysis Framework

Environmental Scan Internal External Analysis Analysis Strengths Weaknesses Opportunities Treats
Environmental
Scan
Internal
External
Analysis
Analysis
Strengths
Weaknesses
Opportunities
Treats

Strengths of Bellary steel rolling mills BSRM is ideally located near the High technological equipment used for production of channels, Beans, Angels, Flats Etc. The effective training of internal workers led the company to carry the heavy work without any disputes between the workers and management. Expansion of 1600 (kilo watts) to 2500 (kilo watts) for production of heavy products at lesser time.

Maintenance of close relationship between raw material supplier and the customers of the company. The financial support of the company is provided by the State Bank of India. The quality department always concentrates on the production of the quality products and trying to improve the quality of the produced products. The well equipped facilities provided from the government for the supply of the power and water. There are no labour unions in the Organization.

Weakness of Bellary and steel rolling mills:

The improper tax procedure followed by the government and imposed on the iron and steel industries in the state. The tax procedure in other states are liberalized to these industries and very cooperative. There is no mutual co ordination between the government and these iron and steel industries. The raw materials are not available at frequently and at the right time for the industry. There is no adequate fiancé for the industry. No timely payment of salary to the workers due to the inadequate funds.

Opportunities available to Bellary steel rolling mills:

Globalization of Indian economy bound to increase demand levels Major automobiles units have come up in south India like Toyota Volvo etc. At same time there is a growth in the real estate. Steel industries such as Jindal, Kalyani, Mukunda have come up in Bellary region from which demand for steel will increase.

Threats of Bellary Steel rolling mills:

Day by day the employees are hopping their job. Many industries are diversified into the steel producing and existing companies are expanding their capacities Increasing price of raw materials like coal, iron ore etc., Competitors are fighting very hard.

CHAPTER-6

FINDINGS AND SUGGESTIONS

FINDINGS OF BELLARY STEEL ROLLING MILLS:

Capture of market share is limited.

Appointment of un skilled labour.

Ineffective training is given to workers of organization.

Use of obsolence technology in manufacturing, which leads to high cost of production

No adequate safety to workers.

SUGGESTIONS AND CONCLUSION:

1) Bsrm should try to enter to cater all the regions of India as its market place.

2) Diversification is necessary in all other business of the iron and steel production .

3) Person who is experienced in the purchases department should be appointed.

4) Training program is necessary for all the employees to improve the quality of production.

5) Company should focus on implementation of new Technology in the production process, so the cost of production will be reduced.

FINANCIAL STAMENT OF

BELLARY STEEL ROOLING MILLS

CHAPTER-7

LEARNING EXPERIANCE

LEARNING EXPERIRNCE:

The in-plant training, which I underwent, has provided me a great enhancement to my organizational understandings. It was on great pleasure for me to do my in-plant training at the BSRM. During the four weeks of period, it was totally a new experience entering into the organization. I spent most of my time in visiting various places in the factory, the various departments, interacting with people, etc. In the beginning of the training, I went to production site where assembling of the material is taking place, there I understood as to how the production work is divided and how the responsibilities are a located. After the production site, in the subsequent weeks I went to different departments like finance, marketing, stores, purchase, etc. I was able to understand the importance of each department and their contribution towards the achievements of the company objectives. More importantly, I am able to understand the different tactics of the companies to attract and retain the customers. I had interactions with each of the departmental heads and I came to know the real situation, duties, responsibilities and functions of the departments. In spite of their busy schedules there were very much interested in explaining me different concepts.

In the course of the month, I had engages with the general manager of the company for promoting the business. The general manager who will work for entire company. He is managing all the activities by advising &managing through the staff. This was a positive response from the entire staff. It was really a fruitful and great experience working in the organization. Employees from every corner of the department helped me in getting the required information for the successful completion of this in-plant training. They cooperated well when I use to disturb them with so many queries in our mind to be cleared from concerned person during the visits to the respective departments.

The environment was so friendly and I did nit feel uneasy during the whole training period, which gave me great deal information and knowledge as to how an organization really functions.

The training provided an opportunity to relate classroom learning with the really of management. My constant interaction with the management includes executives, supervisors, managers, etc. has indeed widened my horizons of knowledge. Ultimately to say the training period in the company was a wonderful small time in the huge corporate world.

During

this

course

of

in-plant

training

I

have

learnt the following things & many more:

CORPORATE UNDERSTANDING:

During this course performing in plant training, I have learnt almost all he DO’s & DON’Ts corporate world. I am now well aware of the behavior, attitude, commitment, etc. one should I possess to enter into the corporate. Apart from this, corporate learning was a nice experience to face the world outside the college and helped me to find the current need of the market and also how to face the people in the world and another thing was that I could able to understand the operations of the company.

ABOUT THE BSRM:

After spending a month at the BSRM, I am proud to have known more about the company, the way it started its operations, its future plans, strengths, weakness, opportunities, its competitors, some of its strategies, pros and cons of the company, etc,.

ABOUT THE PRODUCTS OF THE BSRM:

After spending four weeks of period in a firm, I can now easily explain all the products of the BSRM without any confusion. These products gave me a new knowledge in the field of steel industry.

Most of the time I was in the work of explaining about the policies and advising to the staff that used the company to some extent. Although in just a span of one month I have added more fuel to my knowledge about the company and the industry. CONCLUSION

The project study was successful in identifying the process and sub process existing in the organization under study with reference to their inter functional implication and dependencies. The project study has also brought into light the working methodology of some key functions of finance, marketing, HRM. The organizational completeness is visible through the study. This study as ascertained that the organization is functioning successfully because of micro and macro level of management principles in practice. This study is also successful growing at with various management techniques that are visible in the organization under study by which new principles can be derived for continuous improvements, survival and growth to achieve the desired level of excellence in the competitive scenario of industrial management.

BIBILIOGRAPHY

INTRODUCTION

:

www.steel.com

:

www.steeldynamics.com

:

www.infoline.com

:

www.google.com

Company Profile

:

Records & Reports of company

:

Employee Handouts

:

Annual Reports

Human resource

:

K.Ashwathappa, P.Subba Rao.