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GOLITE ADS MOBILE DIGITAL BILLBOARDS

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INTRODUCING GOLITE:
Thank you for considering us for your next media buy. I imagine you are checking out GoLite Ads to see how we can help you increase prots and brand awareness? These days competitors are vying for your client's business, thus, driving down profit margins and making it difficult for you to stand out. Now... there is GoLite. Do you think if we could put you in front of the right audience, at the right time, with the right messages you could bring in more business? What if we did it in a larger-than-life, impossible to miss and eye catching way? Well, that's exactly what GoLite can do for you. GoLite offers you unmatched exibility and unique visibility, placing your key messages and your brand directly in front of your target audience, wherever they happen to be. You can change messages instantly and get ahead of your competitors with just a few mouse clicks. It's really that easy. Whether parked or cruising through downtown, GoLite brings unrivaled accountability to the table thanks to it's state-of-the-art GPS tracking system, ensuring you know, in real time, exactly how your investment is being put to use. You can see exactly when, where, and how often your ads played... all from the comfort of your ofce, home, hotel room in Chicago, or anywhere in the world. So, we invite you to take a break from the boring, and put aside a few minutes to learn how you can GoDigital... GoLite.

Brian Bachman "The Big Screen Big Shot"

888.674.1188 Drivesales@GoLiteAds.com www.GoLiteAds.com

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HISTORY

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GOLITE ADS IS COMMITTED TO BRINGING ADVERTISING BRILLIANCE What is GoLite?

Each GoLite vehicle is equipped with two state-of-the-art light emitting diode (LED) electronic message centers displaying dynamic, vivid and eye-catching ads. Your message gets delivered directly to your targeted market, capturing attention when your prospects are actively shopping, eating or looking for entertainment. GoLite gives advertisers what they have always wanted the ability to stand out in a cluttered advertising landscape.

Who Are We?

Our team of LED display experts launched GoLite Ads in 2010 as a way to provide the tremendous benets of LED technology to businesses of all sizes, but without the high costs of LED display ownership. The GoLite Ads management team boasts a combined advertising and media resume that spans four decades and combines another two decades of implementing some of the most dynamic digital advertising solutions worldwide to offer innovation and a competitive advertising advantage to companies from all sectors!

888.674.1188 Drivesales@GoLiteAds.com www.GoLiteAds.com

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FACT SHEET: MOBILE DIGITAL BILLBOARDS

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100 80 60 40 20 0

107%

* 107% sales increase with mobile digital billboards.

Product Acceptance & Research, Inc

* 29% of consumers say a Mobile Digital Billboard caused them to visit a retail store within a week of seeing the ad.
Arbitron National In-Car Study

Outdoor Advertising Association

MARKET DEMOGRAPHICS:
4,500,000 impressions each month 120 messages displayed each hour 100 hours of drive time each week Coverage at over 250 events each year (including Cowboys, Rangers, Mavericks, Stars, Nascar, Lone Star, concerts, conventions, festivals, and much, much more)

Television

Mobile Digital Billboards

* Mobile Digital Billboards boost name recognition 15 times greater than any other form of advertising.

Boost Name Recognition

News paper

Magazine

Internet

Radio

888.674.1188 Drivesales@GoLiteAds.com www.GoLiteAds.com

Wec a nh e l py o us t a r t r e v v i n gu pr e v e n u e si nt h r e ee a s ys t e p s :
1 . I d e n t i f yy o u r t a r g e t a u d i e n c e . 2 . L e t u sk n o ww h e r ea n d / o r w h e ny o uc a nf i n dt h e m, w h a t t h e i r i n t e r e s t sa r e ? 3 . H o wo f t e nd oy o uw a n t t ob ei nf r o n t o f t h e m? Wea r eaMo b i l eD i g i t a l B i l l b o a r d , q u i t es i mp l y , w eg ow h e r ey o u r t a r g e t a u d i e n c eg o e s , w eg e t y o u me s s a g e ( s ) i nf r o n t o f t h e m, a n dw ed oi t i nal a r g e r t h a nl i f ew a y w i t ht w og i a n t 9 x 1 9 H Dv i d e os c r e e n s .

G o L i t eg i v e sy o ut h ea b i l i t yt oa d v e r t i s eb y :
R o u t eY o uc h o o s et h el o c a t i o nw h e r ey o uw a n t y o u r a d s t op l a y . Wh e nG o L i t ee n t e r s ap r e d e t e r mi n e d r a d i u s o f y o u r c h o s e nl o c a t i o ny o u r a d s w i l l a p p e a r . Wh e nG o L i t el e a v e s t h ep r e d e t e r mi n e dr a d i u s , y o u r a d s a u t o ma t i c a l l y s t o pp l a y i n g . T h i s f o r mo f a d v e r t i s i n gi s g r e a t f o r b u s i n e s s e s t h a t g e t mo s t o f t h e i r b u s i n e s s f r o mw i t h i nac e r t a i na r e a . E v e n t G o L i t e A d s t r a v e l s t ot h ec i t y s h o t t e s t e v e n t s s p o r t s g a me s , c o n c e r t s , y o un a mei t . D o n t mi s s o u t o nt h e s ee x c l u s i v eo p p o r t u n i t i e s t oa d v e r t i s ey o u r b u s i n e s s i nf r o mo f s o meo f C h i c a g o s l a r g e s t c r o w d s ! E x c l u s i v eY o uc h o o s ew h e na n dw h e r e , a n dy o u r a d s p l a y e x c l u s i v e l y o nG o L i t e . T h i s i s g r e a t f o r e v e n t s , g r a n do p e n i n g s , a n df o r b u s i n e s s e s w h ow a n t t oma x i mi z ee x p o s u r e . 8 8 8 . 6 7 4 . 1 1 8 8 D r i v e s a l e s @G o L i t e A d s . c o m w w w . G o L i t e A d s . c o m

F e a t u r e dC o v e r a g e A r e a s :
Ma g n i f i c e n t Mi l e S o l d i e r F i e l d Wr i g l e y v i l l e N a v y P i e r U SC e l l u l a r F i e l d 3 1 s t B e a c h U n i t e dC e n t e r T h e a t e r D i s t r i c t R u s ha n dD i v i s i o n

A l l G o L i t er o u t e s r u nf r o m 8a m8p m Mo n d a y F r i d a y .

F a l l / Wi n t e r R o u t e

S p r i n g/ S u mme r R o u t e

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AD MANAGER

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Step One: Accountability

Log into Ad Manager and track when, where, and how often your ads play in real time. Upload new ads, create and schedule new ad campaigns.

Step Two: Flexibility Upload as many different ads as you like, allowing you to speak to different audiences. Change which ads play whenever you wish.

Choose / Change your displayed advertisment You have the option to upload new media from your own computer.

888.674.1188 Drivesales@GoLiteAds.com www.GoLiteAds.com

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AD MANAGER

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Step Three: Unique Visibility Choose coverage area, dates, and times that determine when, where, and frequently your ads will be seen. It only takes seconds to create!

Control your media while tracking when, where, and how many times your ads played

Customize the days you want your ads to run and choose the ads you want to play

Track your investment by viewing exactly where each ad played

Step Four: Increased Protability Your campaign goes to market, your brand comes to life in an innovative, unique way and all the data is at your ngertips...in seconds. Track each individual ad or group of ads from anywhere you can access the internet.

No other ad platform powerfully combines accountability, exibility and unique visibilityresulting in increased protability like GoLite Ads.

888.674.1188 Drivesales@GoLiteAds.com www.GoLiteAds.com

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SUCCESSFUL DIGITAL OUTDOOR DESIGN

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Pixel Matrix
Ad Size Pixels: Acceptable le type: Color mode: Resolution: 512 wide x 288 high jpeg or mpeg rgb 300 dpi

512 pix

288 pix

Contrast
Strong contrast is essential for creating good outof-home design. The 14 color combinations represent the best use of color contrast for readability.

Image
Strong images against simple backgrounds create high-impact visuals. The Image on the left is a good example.

888.674.1188 Drivesales@GoLiteAds.com www.GoLiteAds.com

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SUCCESSFUL DIGITAL OUTDOOR DESIGN

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Quick Tips for Good Out-of-Home Design

* Short Copy No more than 10 words total, and 5 words in the headline. * Large and Legible Type Words are viewed from distances of 50-200 feet. * Increase Line Thickness At 200 feet, thin lines optically disappear. * Forget "The Whitespace" Rule * Bold Colors * High Contrast * Simplify Everything Focus on one key idea or message.

Good

Less Effective

Use colors with high contrast to maximize impact.

Less Effective Advertisement

Good Advertisement

Before

Before

After

After

888.674.1188 Drivesales@GoLiteAds.com www.GoLiteAds.com