Q: Differentiation between mobile phone maker and their

USP( Unique Selling Proposition)

Ans:

Comparison of Nokia, Sony Ericsson and Motorola

Form

Nokia
Candybar, clamshell, side slide, sliding these are different form that are generally being
provided by the nokia to their customer. They are in different shape in different nokia
series (E Series, N Series) etc.

Sony Ericsson
Sony Ericsson is also providing certain form differentiating features. They more different
in their form from other mobile as we can see below.

Motorola
Motorola have a fix range of shape. They are known for their slim models and slim
flapped models. They are simple then the nokia and Sony Ericsson.

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 Features

Sony Ericsson

• Sony Ericsson had great success with their Cyber-shot brand.

• The Walkman-branded W series music phones, launched in 2005.
The Sony Ericsson W-series music phones are notable for being the first music-
centric series mobile phones, prompting a whole new market for portable music
that was developing at the time. This range of phones is focused on the quality of
the camera included with the phone.
• Cyber-shot phones always include a flash, some with a xenon flash, and also
include auto-focus cameras. They are notable for their touch screens, QWERTY
keypads (on most models), and use of the UIQ interface Platform from Symbian
OS.

Nokia
• It is providing different technical variation in its product e.g. CDMA2000
1x/AMPS, HSDPA/GSM/EDGE, GSM/UMA (VoIP).
• Nokia cell phone is a model with extra beautiful features, a stylish model with
high quality QVGA 16.7 million true color displays TFT screen having 128 x 160
pixel screen resolution with external and internal screens.
• With high quality picture result and video recording, beautiful different mega
pixel camera that is integrated camera with its extra features options having 8x
digital zoom and flash. A user enjoy all time these available features in Nokia
mobile phone take pictures and capture video with high quality results.
• Nokia offers to user in imaging facility a number of other features that are Video
clips, photo effects, light indication handset, pictbridge, printingVideo recording,
video streaming, picture editor, picture effects, picture phonebook, picture
wallpaper, themes display, video DJ, view finder display, Wallpaper animation
and Screen saver and wallpaper.

Motorola
• Email on the go has never been this easy. The Motorola keyboard makes emailing
a breeze. And Motorola’s Email Set-Up and Support assistance will have your
personal and business email accounts up and running in no time.
• The Motorola lets you do so much more than talk on the phone. Listen to music,
stream videos, surf the web, play games all rich in color, clarity and stereo sound.
• The Motorola lets users view documents, spreadsheets, presentations and PDFs
while mobile, and delivers downloads via EVDO and Windows Mobile 5.0.
• This incredibly thin phone is a head-turner wherever it goes thanks to its sleek,
lightweight design.

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 Performance Quality
Motorola

• It is of average performance quality product which is establish by the customer

• Extended Battery Talk Time: Up to approximately 339 minutes²
• Extended Battery Standby Time: Up to approximately 311 hours²

Nokia

• Standard Battery Talk Time: Up to approximately 234 minutes²

• Standard Battery Standby Time: Up to approximately 212 hours²
• Bands: CDMA-EVDO, Dual Band 800 & 1900 MHz
• Bluetooth® Profiles: Generic Access, Serial Port, Headset, Hands-free, Generic
Audio and Video Distribution, Advanced Audio Distribution, AV Remote control,
Human Interface, Basic Imaging, Basic Printing, Object Push, Transfer File8

Sony Ericsson
• Standard Battery: 1130 mAh Lithium Ion
• Extended Battery: 1640 mAh Lithium Ion
• It give strong signal through out the location than anyone else.
• Its design is a fundamental building block of the brand. It is central to our product
creation and is a core competence integrated into the entire company. it is
committed to providing designs and user interface solutions of the highest quality
across all product categories, from mobile devices and enhancements, to network
elements and new market developments.

Durability

Motorola
Not durability! Easily breakable
Nokia

• On an average they break 2000 pieces to test each model.

• 2000 different mechanical tests.
• Temperature range from -40° C to 85° C.
• Super slow motion cameras for drop tests. 100,000 frames/second!
• All keys/buttons/sliders are tested almost a million times.

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Sony Ericsson
After Nokia we found Sony Ericsson products {cells} are strong but not then Nokia .this
is the point where Nokia create different.

Maintenance and Repairmen

Motorola
It is hard to do as compare to other.
Nokia

The sony ericsson mobile phones can be easily availed under various deals and offers.
The mobile phone deals are considered as the best way to get the latest handset at
comparatively lower price. As a matter of fact, the smart phones can be availed with great
mobile phone deals. These amazing deals let the users to select a handset and a tariff
option, depending on their preferences calling habits and budget as well. This way one
can procure the handset of his choice with affordable tariff plans and free gifts.

Sony Ericsson
The Devices division is responsible for developing and managing Nokia's mobile device
portfolio, including the sourcing of components, headed by Kai Öistämö.[95] The
division consists of the previous mainline Mobile Phones division with the separate
subdivisions Multimedia (Nseries devices) and Enterprise Solutions (Eseries devices) as
well as formerly centralized core devices R&D – called Technology Platforms.
This division provides the general public with mobile voice and data products across a
wide range of mobile devices, including high-volume, consumer oriented mobile phones
and devices, and more expensive multimedia and enterprise-class devices. The devices
are based on GSM/EDGE, 3G/W-CDMA and CDMA cellular technologies. Nokia's
Nseries Multimedia Computers extensively uses Symbian OS.

USP (Unique Selling Preposition)

What is USP?

• A USP is something that differentiates you from all your competitors both local
and industry-wide.
• It's what makes you so unique that people will choose to do business with you
over any of your competitors.
• States any company’s or organizations distinct advantage.

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Nokia
Good Will, Durability, Quality and Market Share. It is basically highly reliable phone in
eyes of customer and it is offering user friendly products.
Sony Ericsson
Shape and Feature (sound). They are basically known for its sound quality
and walkman type phone.
Motorola
It is having a slim shape which is its identity I the market.