QUESTIONNAIRE

Jewellery buying preference: Local retailers or Brands 1. Do you wear jewellery? Yes No

2. How frequently do you make jewellery purchases? Once in a long time Once in a year

Whenever any occasion comes up 3. From where do you prefer purchasing jewellery? Local Dealers Brands (Tanishq, Ddamas, etc.)

4. If brands, what are the factors responsible for this choice (one or more)? I can choose from a wide variety of designs The quality of the products is excellent The stores are easily accessible as they have their outlets at many places. They provide good exchange offers. The jewellery is certified. 5. If local retailers, what factors affect this decision (one or more)? I can buy the products on credit. The store is located near my house, and so is easily approachable. The prices are negotiable, I do not have to buy at the M.R.P. The products are comparatively priced low. The retailer is very reliable as I have been dealing with him since a long time. 6. From where did you get the knowledge of this store/ brand? Schemes launched by the store. Recommendations from Friends / Relatives. Pamphlets distributed. 7. How long have you been making your purchases of jewellery from this store/ brand? I recently started visiting this store / brand. From past 5 to 10 years

 Since a very long time, almost always. 8. How satisfied are you with the jewellery you buy? Very satisfied Neither satisfied nor dissatisfied Very dissatisfied 9. How important is the advertisement campaign followed by the store to make you opt for it? Extremely important Somewhat important Non at all important 10. Does the ambience and the services provided in the store affect your purchase? Very Significantly Partially Neutral Significantly Not At All Significant Very important Not very important Satisfied Dissatisfied

11. Before making any jewellery purchases, do you compare the designs and prices of the same between the branded showrooms and the local dealers? Always Rarely Often Never Sometimes

12. Do you plan to shift or change the source of purchasing jewellery? Yes No Maybe

NAME: _____aakash khurana___________________ ADDRESS: _____________________________________________ PROFESSION: __student________________ MONTHLY INCOME: 3 FIGURES 4FIGURES 5 FIGURES