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Offered in partnership with the UCLA School of Public Health

Spring 2010 on the UCLA Campus


These courses are offered as introductions to the exciting field of health care management. They may be taken individually, or as required courses in UCLA Extensions and the UCLA School of Public Healths new certificate program in Health Care Management and Leadership. Jointly developed and overseen by both organizations, the program presents the latest information on industry trends in this complex, dynamic field that is expected to grow at twice the rate of other professional areas in the next decade. Take advantage of UCLAs leadership in health care management with this new certificate program taught by some of the fields most prominent practitioners, who provide the latest in policy, strategy, and technique.

Health Care Management Courses

(310) 825-7093; www.uclaextension.edu/healthsci

Quality Improvement, Performance Management, and Information Technology in Health Care Organizations
Health care organizations are under increasing scrutiny as a result of recent reports revealing widespread medical errors, increased clinical and staff turnover due to workplace dissatisfaction, and poor financial performance. Responding to these reports, health care organizations are implementing methods to improve quality along several dimensions, including patient care and safety, effectiveness of health care operations, staff and customer satisfaction, and financial improvement. To effect changesand performance improvement, health organizations need to implement complex information and performance management systems. This course introduces students to the variety of tools and programs available to the health care manager and professional responsible for providing the best care in the most effectively run organization. Topics include the manager's role in quality management; fundamentals of quality management; consumerism and customer service; understanding health care improvement in complex systems, information systems, and technology; use of data; quality improvement tools and methods; issues in implementing quality management programs; and the role of cross-functional teams, regulatory accreditation, and environmental expectations. Required course in Certificate in Health Care Management and Leadership. This course is open to all students, certificate candidacy is not required. Instructors: Dylan Habeeb Roby, PhD, Research Scientist, Center for Health Policy Research, UCLA Neil Jay Sehgal, MPH, Clinical Research Consultant, UCSF 12 Tuesdays, 6:30-9:30pm March 30-June 15 UCLA: 16-059, Deans Conference Room, School of Public Health Public Health X 446 Fee: $795 Credit: 4 units Reg # V5618

Strategy and Marketing for Health Organizations (Hybrid)


This course provides students with a broad yet comprehensive overview of health care services and products as well as strategy and marketing concepts, issues, and tools. Instruction covers selected topics related to strategic planning and marketing. Strategic planning topics include mission and vision assessment, competitive and organizational analysis, SWOT analysis, scenario development, and the strategic planning process. Marketing concepts include market analysis and positioning; marketing segmentation and research; and price and product promotion from the hospital/health system, pharmaceutical, physician/ provider, and health plan perspective. Required course in Certificate in Health Care Management and Leadership. This course is open to all students, certificate candidacy is not required. Students must have web access to retrieve course materials. Instructor: Leah Vriesman, PhD, MHA, MBA, Assistant Professor, Department of Health Services; Associate Director, MPH Program in Health Policy and Management, UCLA 12 Mondays, 6:30-9:30pm April 5-June 14 5 online sessions: 4/12, 4/26, 5/3, 5/17 & 5/31 UCLA: 16-059 Deans Conference Room, School of Public Health Public Health X 444 Fee: $795 Credit: 4 units Reg # V6138

For more information about these courses of the Certificate in Health Care Management and Leadership, please visit uclaextension.edu/healthsci or call (310) 825-7093. OVER

Spring Elective: Health Information Systems and Technology (Hybrid)


Developing integrated health information systems is a major priority of health care reform. The Obama administration has allocated $36 billion for developing health information technology (HIT) over the next 6 years. Learn how HIT is used by health care delivery organizations, external research organizations, regulatory organizations, providers, and patients/ consumers. This course covers HIT implementation and management; ethical considerations and security; emerging and transformative technologies; and the technology fundamentals of electronic medical records (EMR), electronic health records (EHR), personal health records (PHR), and health information exchanges (HIE). The course also provides a planning framework that covers design, implementation, and support of clinical systems; financial/administrative systems; network and connectivity technologies; data management; and interoperability of systems. Health care legislation and stimulus support, including HIPAA, the HITECH Act, interoperability, and Regional Healthcare Information Organizations (RHIOs), are also addressed. Elective course in Certificate in Health Care Management and Leadership. This course is open to all students, certificate candidacy is not required. Students must have web access to retrieve course materials. Instructor: Jean Balgrosky, MPH, RHIA, PhD Candidate, UCLA School of Public Health, currently writing a dissertation on the use of IT in physician practices. Ms. Balgrosky has over 20 years experience in health care senior management and IT leadership introducing state-of-the-art technology aligned with clinical and business needs; former senior vice president/CIO at Scripps Health in San Diego and CIO for 12 years at Holy Cross Health System, a 13-hospital national health system serving markets in eight states. 12 Thursdays, 6:30-9:30pm April 1-June 17 5 online sessions: 4/8, 4/22, 5/6, 5/20 & 6/3 UCLA: 16-059, Deans Conference Room, School of Public Health Public Health X 452.1 Fee: $795 Credit: 4 units Reg # V6304

General Information
Enrollment Online
Visit uclaextension.edu for full information about our courses. Click on "Quick Enroll" and enter Reg#. Complete the online enrollment form for secure registration.

Refunds
A service charge of $30 is withheld from all refunds (full refund if course is canceled, discontinued, or rescheduled). Refund request must be postmarked or phoned in by the last business day before the first class meeting for courses with one to five meetings, before the second meeting for courses with six to eight meetings, and before the third class meeting for courses with nine or more meetings.

Phone
Use American Express, Discover, MasterCard, or VISA. Call (310) 825-9941 or (818) 784-7006.

Tax Credit
You might be eligible for a tax credit or fees paid at UCLA Extension. For details, see the tax information in the general information section of the quarterly catalog, or visit uclaextension.edu.

Parking
Evening parking permits, valid after 4:30pm, Monday-Thursday, may be purchased when you enroll (see enrollment form). Allow 10 working days for permits requested by mail. Parking on the UCLA campus without a permit is $8 per entry. There will be attendants at designated gates to collect the parking fee. For additional information call (310) 825-9971 or (818) 784-7006.

For Further Information


Contact UCLA Extension, Department of Humanities, Sciences, Social Sciences, and Health Sciences, P.O. Box 24901, Los Angeles, CA 90024-0901; (310) 825-7093.