Executive Summary

1 Executive Summary A. Name of the Business: HUMMER JACKET B. Contact Person: Maymay O. Sarip C. Contact Number: 09098805123 D. Type of Business : Sole Proprietorship E. Email Address: hummerjacket@yahoo.com F. Business Address: Go! 100Shoppe, Marian Annex Bldg. Underground, SMC, Quezon Ave., Iligan city RATIONALE Jacket is a garment for the upper body usually having a front opening, collar, lapels, sleeves and pockets. A school or university jacket is important because its a sort of advertisement of St. Michaels College. Most of the students (according to our survey) want to have their own school Jacket. Knowing this fact, the researchers decided to study the feasibility of selling Saint Michaels College Jacket. GENERAL OBJECTIVE: 1. To produce customized jacket (exclusive for Michaelite). 2. To be able to start a small business and introduce a customized jacket of St. Michaels College. 3. To be able to expand the said business. 4. To enhance the entrepreneurial skill of the researchers which would help them build a stable life in the future.

HighLights of Major Assumption, Summary of Finding & Conclusions

2 MARKET FEASIBILTY The researchers primary target markets are students, faculty member, staff and alumni of St. Michaels College. The buyers are assured of a durable jacket. The researchers are positive towards introducing St. Michael College and starting up a small business.

SOCIAL AND ECONOMIC DESIRABILITY With the advent of the demand of customized item, people are more expressive towards their moods and personalities. Now, St. Michaels College will have a jacket that will catch peoples attention. It has been said that Happiness is a state of Mind. This is what exactly the business would want to offer their prospective consumers. It does not only focus on gaining profit but as well as boosting up the consumers self esteem.

TECHNICAL FEASIBILITY HUMMER JACKET has no specific business location but the jacket will be exclusively distributed at the Go! 100 shoppe, St. Michaels College. The total cost of product Php 12, 600.00; total Operating expense Php 668.00; total labor cost PhP 6,000.00 which result to a total of the total projected cost of Php 19, 268. 00

FINANCIAL FEASIBILITY As a group, we intended to share and use our own money in a fair and square way dealing on many expenses using our own savings and our own effort to make the said project fulfil at its best outcome. On the financial study, there will be the income statement, cash flow, balance sheet and financial statement analysis. Break-even Return on Investment Payback Period = 10pcs of jacket or Php 6,200.00 = 3.04 or 304% = 3.936 or 4 months

Market study

4 INTRODUCTION As the generation pass by, more individuals are getting aware of fashion and glam world. Individuals are providing fashion and style but also a need upon making their lives a lot easier to live with. People are getting too attached with the question whats the trend today. The most common thing which is considered is wants and needs. (2011) Leopoldo, Muit, Suico, Yap (CATCH A TOTE) The researcher brought into the concept of making a feasibility study towards creation a product that has been demanded by Michaelites. This study aims to produce jacket that are carriers the name of the school.

5 PRODUCT St. Michaels College Jacket is desirable because of its own design and its made from adidas fabric whose designs represent our school. The colour of the jacket its a combination of a white and blue. The back of the jacket printed as Michaelite, and the front left of the jacket printed the logo of the St. Michaels College. MARKET ENVIRONMENT Jackets had been accepted nowadays as one of the most comfortable clothes to use because of it general advantages. People will prefer to use this kind of jacket due to the affordability and quality itself. At the same time, jacket can be used in a variety of purposes depending on the weather condition, like, when its hot and when its cold. The production of SMC JACKET will have higher potentials in earning profits because the design, quality and price itself fit with the target markets needs and wants. TARGET MARKET Saint Michaels Colleges Jacket main target markets are the Students, Faculty members, Staff and Alumni of the school. The jacket with its customized design will be a good promotional strategy to advertise St. Michaels College.

6 COMPETITION HUMMER JACKET has no competitor, because this is the only one who will introduce it to the market. MARKETING AND SALES STRATEGIES Product HUMMER JACKET will produce a customized jacket that is customer oriented. This means that the business will produce jacket which is not basing on the price alone but to create jacket on quality and design which most customer prefer to have. In todays generation especially with the projected target market, people are getting more aware of the concept of having lesser expenditures by purchasing product and goods on quality wise perspectives. Thus, HUMMER JACKET will give customer satisfaction by providing them a great design that performs its best use to its utmost potentials through product quality.

7 Price SMC Jacket will be sold at a price of Php 620. 00. We assure that our customer will be satisfied to the quality of our product. Price per Product Mark up Php 420.00 48% Php 620.00 Place Saint Michaels College Jacket wont be having its own place for the display of product because the organization is focusing on supplying and not on selling. The product will be displayed at Go! 100 shoppe, Saint Michaels Collegescampus, Quezon Avenue, Iligan City. Promotion: We promote our product through tarpaulin ads and also networking sites by the facebook page will be showcasing our product.

8 Respondent Our group did some survey in-order to see if the students, faculty, staff and even the alumni of St. Michaels College would take an interest on our proposed SMC JACKET and also in-order to get some suggestion regarding the development and improvement of our product. Listed are below: Table 1: Distribution of Respondents by Age Age 21 below 22-35 36-45 Total Frequency / percentage 74 24 2 100

Table 1 show that 74% of the respondents are 21 years old or known as the young adult who embrace the new trends in terms of fashion nowadays.

9 Table 2: Distribution of Respondents by Gender Gender Male Female Total Frequency / percentage 43 57 100

Table 2 shows the gender of our respondent, the male has a percentage of 43% while female has a percentage of 57%. These means that female more appreciate the customized product.

10 Table 3: Distribution of Respondents in terms of their Civil Status Civil Status Single Married Widow Total Frequency / percentage 85 15 0 100

The civil status of the respondents is presented in table 3. As shown, 85% of the respondents are single while married people are 15%. The result is justified in table 1, where more respondents belong to 21 below of age bracket and table 4 where most of the respondents are students. Table 4: Distribution of Respondents in terms of their Profession Profession Students Alumni Faculty Staff Total Frequency / Percentage 78 11 3 8 100

Table 4 shows that of the respondents are students with frequency of 78%.

11 Table 5: Distribution of Respondents in terms of their Average Family monthly Income Average Family monthly Income Php100,000.00 Php40,000.00 Php30,000.00 Php25,000.00 Php15,000.00 Total Frequency / percentage 8 14 14 23 41 100

Table shows that 41%of the respondents have a Php 15, 000. 00 of family monthly income. The table implies that most of the respondents belong to the lowest income bracket w/c means that pricing should not be high.

13 Table 6: Question: Do you like have Saint Michaels College Jacket? Frequency / percentage Yes No Total 84 16 100

Table 6 shows that the respondent are like to have a SMC Jacket at 84% and 16% of the total percentage answered that they are not interested to purchase SMC jacket. The table implies that majority of the respondent like to have SMC jacket.

14 Table 7: Question: Do you feel comfortable wearing Jacket? Frequency / percentage Yes No Total 81 19 100

The table 7 shows that 81% of the respondents are comfortable of wearing a jacket. The result implies that producing SMC jacket can give comfort to the respondents.

15 Table 8: How much is your allowance per day? Student allowance Php500.00 Php400.00 Php300.00 Php100.00 Total Frequency / percentage 6 1 12 81 100

Table 8 shows the allowance of the respondents per day and majority of them has the 81% or 100 per day. The result implies that the respondents can afford to buy SMC jacket.

16 Table 9: How much is your preferred price for Jacket? Frequency / percentage Php1,500.00 above Php1,000.00-1,400.00 Php900.00-950.00 Php810.00-850.00 Total 1 8 6 85 100

Table 9 shows that 85% of them preferred to buy the jacket at a price of Php 810. 00- 850. 00. The table implies that the respondents are aware of the price of a SMC jacket considering the materials being used and the uniqueness of the design.

17 Table 10: Question: Do you feel the need to be identified as Michaelite through a Jacket? Frequency / percentage Yes No Not sure Total 60 18 22 100

Table 10 shows that 60% says yes that Michaelite need to be identified through a jacket and 18% respondents answered no and 22% are still undecided. The table implies that producing SMC jacket will satisfy the customers desire to be identified as a Michaelite wearing a jacket.

18 Table 11: How often do you prefer to buy this product? Frequency / percentage Weekly Monthly Yearly Total 3 18 67 100

Table 11 shows that respondents would prefer to buy the product every Year that the resulted to 67% of the total respondents. The result of the table will make the producers be aware that creation of SMC JACKET should be according to the demand of the product.

Technical Study

Organization & Management

19

FORM OF BUSINESS ORGANIZATION As agreed upon, the business will be in the form of sole proprietorship which considered the simplest form relative to its process and requirements. Sole proprietorship is the most common form of a business entity even in this days simply because it requires less credentials and complexities compared to the other form of business organization. The owner of the business Ms. Maymay Sarip will be taking on the full responsibility and accountability in terms of the organizations sales growth and deficit. Thus, being the only owner of the business entity, she acquires the full autonomy in any business decisions which greatly affects the business as a whole.

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MANAGEMENT RULES AND REGULATIONS HUMMER JACKET is a form of business specialized for jacket distribution to some outlet. As a business entity, the management should create certain rules and regulations which serve as a guideline for the business organization and its whole process. This guideline serves as a direction the business daily tasks. Rules and regulations do not intend to restrict any personal rights but to facilitate a better understanding of its scope and limitations pertaining to the specifics of the business. The management rules and regulations aim to achieve the following but are not limited to: 1. Build a good reputation and relationship with the sales outlet by exerting efforts towards achieving quality output in the internal organization. 2. Ensures the quality of enduring process by keeping the organization informed and directed about the details of their job through the guidelines given. Job Description Manager/supplier Provides start-up capital for the total needs of the organization Take charge in providing proper coordination in both manufacturer and distributor. Responsible in the overall financial activity of the business organization Overall in-charge in the daily operation of the organization. 21

23 BUSINESS ORGANIZATTION The business in the form of sole proprietorship, products will then be sent back after production. The inspection, quality control, printing and packaging and distribution of finished products (HUMMER JACKET) to outlet will be solely done by the manager (owner).

22 GHANT CHART This shows the project schedule or the Gant Chart of this service. This shows the organizing and promotion of the business.

Activities January Planning Negotiation to the Manufacturer

Month / Week February March

Negotiation at Go! 100 shoppe

Purchase of Product

Delivery of Purchased Goods and preparation

Opening/ Start of Operation

Financial Study

23 Return on Investment

Formula:

Average Net Income

Total Project Cost = 200,600.00 35,280.00 = Payback Period 5.68 or 568%

Formula:

Total Project Cost Average Net Income = 35,280.00 200,600.00 = 0.175 or 5 months and 25 days

TABLE OF CONTENTS PAGE

Executive Summary Name of the Business Contact Person Business Address Type of Business Rationale General Objectives 1

HIGHLIGHTS OF MAJOR ASSUMPTIONS, SUMMARY OF FINDING & CONCLUSIONS Market Feasibility Social & Economic Desirability Technical Feasibility Financial Feasibility 2 2 3 3

MARKET STUDY Introduction Product Market Environment Target Market Competition Marketing Sales & Strategies 4 5 5 5 6 7

Survey Data Sales Forecast

8-16 17

TECHNICAL STUDY Process Flow Chart ORGANIZATION & MANAGEMENT Form and Business Organization Management Rules & Regulation Job Description Business Organization Ghant Chart 19 20 20 20 21 18

FINANCIAL STUDY Projected Product Cost Cost of Goods Sold Return on Investment Payback Period Projected Income Statement Statement of Cash Flow Balance Sheet Conclusion and Recommendation APPENDICES 22 22 23 23 24 25 26 27

Picture of Product Model of Jacket Letter of Respondent Questionnaire Curriculum Vitae

28 29 30 31-32 33-36

27 CONCLUSION AND RECOMMENDATION

As we study and conduct surveys about our feasibility study, we experience things that we havent experienced yet, trials that we encounter and challenges. The name of our business is HUMMER JACKET. It is a customized jacket. We decided to name it because our product we are selling is particularly originated from our school. We choose this kind of business because we want to share our product to every michaelite. We assured our customers will love to buy our product because of its appearance and good quality. In this kind of business have the capability to gain profit. As we go on, we are able to face all the trials and make it as an inspiration to push through and become a successful businessman in the future.

31 NAME: DATE:

AGE: SEX: Female STATUS: Single PROFISSION: Student Alumni Faculty Staff Married Widow Male

1. How much is the monthly income of your Family? a. Php 100,000 - 50,000.00 b. Php 40,000.00 c. Php 30,000.00 2. How much is your allowance per day? a. Php 500.00 b. Php 400.00 3. Do you like to have SMC JACKET? YES NO 4. Do you feel comfortable wearing JACKET? YES NO

d. Php 25,000 20,000.00 e. Php 15,000 10,000.00

c. Php 300 200.00 d. Php 100.00

5. How much is your preferred price for a jacket? a. Php 1,500.00 -above b. Php 1,000.00-1,400.00

c. Php 900.00-950.00 d. Php 810.00-850.00

32 6. Do you feel the need to be identified as Michaelites through a jacket? YES NO NOT SURE 7. How often do you prefer to buy this product? Weekly Monthly Yearly Others

APPENDICES