SYNOPSIS ON A Study of Potential Market And Promotional Activities of Reliance Broadband+ Net Connector In Nagpur City

Submitted in the partial fulfilment For the award of degree in

MASTER OF BUSINESS ADMINISTRATION To Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur

Submitted by

MR.AKASH R. DANDELE
Project Guide

DR. RAHUL S. KHARABE

Department of Business Management

Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur. 2010-2012

INDEX Sr. No. Content

1 2 3 4 5 6 7

Introduction Company Profile Vision and Mission of the Company Objectives of the study Research Methodology Suggestions Bibliography

Introduction
Reliance Communications has played a leadership role in popularizing wireless Internet in India. It was first to market wireless data cards and USB-based wireless modems in the country. Later on other mobile operators entered the market as more and more Indians began to buy laptops and access Internet on the move. The drop in price of data cards and USB modems from around Rs.4000-5000 to Rs. 20002500 and attractive data plans from operators has helped wireless Internet become popular in the country. In many parts of India, USB-based wireless Internet access is popular because DSL lines are still not available. In order to survive in deadly competition in market which is surrounded by lot many giant marketers like Tata, BSNL, Airtel, MTS, Idea etc. We have to play the game safely and steadily. And for that we have to make so many innovative marketing strategies along with nullifying the drawbacks or weaknesses which are perceived by the existing customers as well as the customers which are interested in buying net connectors. Along with this, we also have to find out changing tastes and preferences of the market. When we talk about current market, following parameters are taken into consideration while purchasing net connector Speed of the downloading. Price of net connector. Prepaid & post paid plans Network & coverage Reliability on the brand

Company Profile and its Historical Background

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A) Introduction The Late Dhirubhai Ambani dreamt of a digital India an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built Indias largest private sector company virtually from scratch, had stated as early as 1999: Make the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility. It was with this belief in mind that Reliance Communications (formerly Reliance Info comm.) started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhais 70th birthday, Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire info comm. (information and communication) value chain, including infrastructure and services for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life. B) The Founder Few men in history have made as dramatic a contribution to their countrys economic fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a legacy that is more enduring and timeless. . Dhirubhai preached and personally practiced one mantra throughout his life: Dream with conviction. He built the Reliance Empire from scratch and, in a short span of 25 years, catapulted it to become on of the top Fortune 500 corporations of the world an achievement unparalleled in history. Dhirubhai fully realized that true empowerment of the people is possible only through education. Being an effective communicator, he continued to inspire, guide, educate and motivate everyone through his communications. True to his conviction, Reliance Communications is committed to transform Dhirubhais dream into a reality. C) Chairperson.
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Regarded as one of the foremost corporate leaders of contemporary India, Anil Dhirubhai Ambani is the Chairman of all the listed Group companies Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources Ltd. Till recently, he also held the post of Vice Chairman and Managing Director of Reliance Industries Limited (RIL), Indias largest private sector enterprise. Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the companys management over the next 22 years.

Vision and Mission of the Company

Vision StatementBy 2015, be amongst the top 3 most valued Indian companies providing Information, Communication and Entertainment services, and being the industry benchmark in customer experience, employee centricity and innovation. Mission Statement To create world-class benchmarks by: Meeting and exceeding Customer expectations with a segmented approach Establishing, re-engineering and automating Processes to make them customer centric, efficient and effective Incessant offering of Products and Services that are value for money and excite customers Providing a Network experience that is best in the industry To accomplish our mission, the ownership, staff, and management go to great lengths to treat each customer like a member of the family and provide them with the best choice of products and highest quality of service in the industry.

Core Values-

Objectives of the Study

A-Primary Objective To identify potential market for Reliance Net connector Broadband + Nagpur region.
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B-Secondary Objectives 1. To find out major competitors of Reliance Net connector Broadband+. 2. To find out weaknesses of Reliance Net connector Broadband + through customers point of view. 3. To conduct promotional activities for Reliance Net connect Broadband+.

Research Methodology
4.1 Sample Size & Design 4.2 Population Size: 500 - 600 4.3 Sample Size: 200 4.4 Sampling Method: We used simple random method of sampling in which we select 200 samples for the population of 500-600 people. 4.5 Sampling Location: Nagpur region. 4.6 Method & Sources of Data Collection 4.6.1 Primary Data collection: We had used Questionnaire method of data collection. Questionnaire has 13 questions which were set in order to get relevant information to fulfil our objectives of the project. These were open ended and close ended questions. 4.6.2 Source of Data Collection: We collect the data from the visitors at canopy promotions which contains all the relevant information of visitors including their name, address and contact details. 4.7 Methods of Data analysis We used graphical analysis and percentage analysis technique for analysis of our collected data. 4.8 Limitations of the study 1. We can not 100% predict that what we found out from our research is accurate. 2. As we have taken telephonic interview method for questionnaires, sometimes it may happened that the respondent was not respond us with full concentration because at the same time, he may be busy in other activities also. 3. As we used simple random method of data collection, it may happen that we cannot collect data equally from the entire region
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Suggestions
Suggestions will be made on the researchers study with Reliance Net connector in Nagpur.

Bibliography
Books 1. Philip Kotler 2. G.C.Beri, Marketing research, 4th edition Websites www.rcom.com www.wikipedia.com www.businessguide.com www.researchandmarket.com