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Evolution of AMUL
Before the cooperative movement began, middlemen who supplied milk to the consumers
were exploiting the dairy industry in the Kaira District. It began as a response to this
exploitation and put an end to it. It grew because it responded to the farmers
financially as well as with services. It has thrived because farmers who have a stake in
its success, own it. And because it has been managed by capable professionals and
strengthened by dedicated scientists, technologists and workers, it has forged ahead.
Today in India, there are 75,000 dairy cooperative societies, spread all over the country
with a membership of 10 million. The farmer in the village is now assured of a better
future thanks to these cooperatives. Recently one of the European Embassies in Delhi
requested Amul for information on the five biggest "companies" in the dairy business.
The first three are in the cooperative sector - The Gujarat Cooperative Milk Marketing
Federation (GCMMF), The Kaira District Cooperative Milk Producers' Union Limited
and The Mehsana District Cooperative Milk Producers' Union. The Kaira District
Cooperative is the second best in the country. It helped to create GCMMF, the apex body
of all cooperatives in Gujarat.
The Root Cause
In the forties one firm - Polsons, dominated the dairy industry. Established by a rather
enterprising gentleman who discovered that Kaira District, of what was then Bombay
Presidency, produced a good deal of milk. He established a creamery and for a while the
name Polsons was synonymous with butter - much as Amul is today.
One of Polson's businesses was to supply milk to Bombay. As Kaira district was an
abundant source of the commodity, Polson was chosen to procure it from there. He in
turn, entered into an arrangement with a number of contractors who actually went to the
villages and collected the milk. Everyone was happy. Bombay received reasonably good
quality milk and Polson made a handsome profit. The contractors too managed to earn
large margins by over quoting the farmers. It was only the poor farmers who were
unhappy for it. They invested in the animal feed and fodder and they put in their labor.
Yet, it was they who received the smallest share of the Bombay consumers' rupee. The
arrangement benefited everyone but them.
The First step: formation of Kaira union
Realizing that something needed to be done about the unequal balance of wealth, they
turned to Sardar Vallabhbhai Patel for advice. Sardar Patel knew that their only chance of
earning a decent income was when they themselves gained control over the resources
they created. He also knew that the cooperatives offered them the best chance of gaining
that control. So he advised them to stop selling milk to Polson and form a cooperative of
their own. In his opinion they were to own their own dairy unit. He said, "Throw out
Polson and his milk contractors". They followed his advice and the Kaira District
Cooperative Milk Producers' Union (AMUL) was born, in 1946. By good fortune, they
could get as Chairman - Shri Tribhuvandas Patel, an equally remarkable man. He
understood the concept of cooperation and he understood people. His integrity was
absolute. Because the farmers of Kaira district trusted and respected Tribhuvandas Patel,
the cooperative was able to pass through some very difficult times and eventually become
a model of cooperative dairying throughout the world.
The Kaira Union began with a clear goal, to ensure that its producer members received
the highest possible share of the consumers' rupee. This goal itself defined their direction.
The focus was on production by the masses, not mass production. By the early 'sixties,
the modest experiment in Kaira had not only become a success, people began to
recognize it as such. Farmers came from all parts of Gujarat to learn. They went back to
their own districts and started their own cooperatives. The result - Together, the district
milk producers unions of Gujarat own the Gujarat Cooperative Milk Marketing
Federation, which markets the milk and milk products manufactured by its owners. The
Federation's turnover was over Rs. 1700 crore making it the largest in the food industry.
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In 1964, the then Prime Minister Shri Lal Bahadur Shastri came to inaugurate cattle feed
factory owned by Amul near Anand. Impressed by the cooperative's success, he
expressed his wish to "transplant the spirit of Anand in many other places". He wanted
the Anand model of dairy development replicated in other parts of the country. With
institutions owned by rural producers, which were sensitive to their needs and responsive
to their demands, it was an ideal tool for progress. The National Dairy Development
Board was created in 1965 in response to this call.
The Union runs a semen production center where it maintains high pedigreed Surti
buffalo bulls; Holstein Friesian bulls, Jersey bulls and 50 per cent crossbred bulls. The
semen obtained from these bulls is used for artificial breeding of buffaloes and cows
belonging to the farmer members of the district. The artificial insemination service has
become very popular because it regulates the frequency of calving in cows and buffaloes
thus reducing their dry period. Not only that, a balanced feed concentrate is manufactured
in the Union's Cattle Feed Plant and sold to the members through the societies at cost
price.
Impressive though its growth, the unique feature of the Amul sagas did not lie in the
extensive use of modern technology, nor the range of its products, not even the rapid
inroads it made into the market for dairy products. The essence of the Amul story lies in
the breakthrough it achieved in modernizing the subsistence economy of a sector by
organizing the rural producers in the areas.
Chapter 2
Production Function
Introduction
Explosion of the production technology and changes in technical field is going to bring
out revolution in the industry sector which eventually gives stand to study and favors the
come backing subject i.e. production and management.
The core of production system is its conversion subsystem where in workers; raw
materials are used to convert inputs into products and services. This production
department is at heart of the firm, as it is able to produce low cost products and superior
quality in timely manners.
Thus, there arises enormous need of giving due importance to this department as a whole
and a strong concrete base being foundation pillars of a manufacturing organization, if
the intention is to succeed domestically and globally.
• Ahmedabad Dist Coop Milk Producers’ Union Ltd, Ahmedabad. Soc: 433, Mems:
52,428. Av Milk Proc: 90,000 lpd.
• Banaskantha Dist Coop Milk Producers’ Union Ltd, Palanpur. Soc: 1,130, Mems:
97,251. Av Milk Proc: 295,000 lpd.
• Baroda Dist Coop Milk Producers’ Union Ltd, Baroda. Soc: 783, Mems: 156,691. Av
Milk Proc: 225,000 lpd.
• Bharuch Dist Coop Milk Producers’ Union Ltd, Bharuch. Soc: 289, Mems: 37,900.
Av Milk Proc: 38,000 lpd.
• Bhavnagar Dist Coop Milk Producers’ Union Ltd, Bhavnagar. Soc: 190, Mems:
25,532. Av Milk Proc: 23,000 lpd.
• Gandhinagar Dist Coop Milk Producers’ Union Ltd, Gandhinagar. Soc: 56, Mems:
13,000. Av Milk Proc: 46,500 lpd.
• Junagadh Dist Coop Milk Producers’ Union Ltd, Junagadh. Soc: 400, Mems: 41,500.
Av Milk Proc: 73,000 lpd.
• Kaira Dist Coop Milk Producers’ Union Ltd, Amul Dairy, Anand. Soc: 943, Mems:
513,280. Av Milk Proc: 740,000 lpd.
• Kutch Dist Coop Milk Producers’ Union Ltd, Kutch Dairy, Madhapar. Av Milk Proc:
25,000 lpd.
• Mehsana Dist Coop Milk Producers’ Union Ltd, Dudhsagar Dairy, Mehsana. Soc:
1,020, Mems: 292,800. Av Milk Proc: 704,402 lpd.
• Panchmahal Dist Coop Milk Producers’ Union Ltd, Godhra. Soc: 1,133, Mems:
126,510. Av Milk Proc: 112,000 lpd.
• Rajkot Dist Coop Milk Producers’ Union Ltd, Rajkot. Soc: 193, Mems: 29,620. Av
Milk Proc: 50,000 lpd.
• Sabarkantha Dist Coop Milk Producers’ Union Ltd, Sabar Dairy, Himatnagar. Soc:
1,315, Mems: 200,482. Av Milk Proc: 322,346 lpd.
• Surat Dist Coop Milk Producers’ Union Ltd, Sumul Dairy, Surat. Soc: 864, Mems:
160,000. Av Milk Proc: 300,000 lpd.
• Surendranagar Dist Coop Milk Producers’ Union Ltd, Surendranagar. Soc: 486,
Mems: 31,000. Av Milk Proc: 30,000 lpd.
• Valsad Dist Coop Milk Producers’ Union Ltd, Vasudhara Dairy, Valsad. Soc: 348,
Mems: 35,900. Av Milk Proc: 74,400 lpd.
Plant Layout
Plant layout is the overall arrangement of the machine tools, handling equipments,
storeroom and other various accessories required for facilitating production in a factory.
These arrangements are pre-planned with the results that the building has been
constructed to fit a layout of a given process.
AMUL plant is indigenously worked out with facilitation of various production processes
and production of multi products under one plant. The total plot is nearly about 2.27 kms.
Separate buildings are provided with required arrangements of machine tools handling
and computers connection through the control room to fit for varying product-
manufacturing departments.
The plant is engaged in producing milk, ice creams, milk powder and ghee. Entire
department is uniquely provided with facilities for the processing each product. There are
4 production departments and packaging departments pertaining to each product
respectively.
Thus, plant layout encompasses all production and service facilities and provides for the
most effective utilization of the men, materials and machines constituting the process. It
is the master blue print of coordinating all operations.
A good layout results in elimination or minimization of accidents and hazards and cost
while increases the output. Thus a good layout specifically is observed to be beneficial on
the following grounds:
• Efforts minimization
• Fewer material handling will be provided manufacturing units cost will be lover
Thus, a true beneficiary is provided to the plant through good and sound planning for
plant layout.
Operating Analysis
Amul’s only source of raw material is Village Milk societies. Milk is brought from such
village milk societies every morning and evening. This milk is then sent to the dairy
plant. In the dairy plant the milk is processed i.e. it is made free from germs.
Milk Processing
The entire process of milk can be divided into following steps:
Steps:
Milk Processing Chart:
Collection of Raw-Milk
Electronic Milk Test
Separation Process
Quality Check
Packaging Process
Cold Storage
After collecting the samples of milk, they are taken to the laboratory ,where two types of
tests are conducted.
After laboratory gives green signal and confirming the raw milk at the reception dock is
brought in to the house connected with the pump is sent to the milk processing plant. This
is than chilled below 4 degree C. and then stored in milk silos. After that milk is
processed which has two steps i.e. pasteurising and standardizing.
3. Separation process
Separator machine separates two kinds of products, skimmed milk & cream, through
channels. There are 100 disks fixed in separator machines, which revolve at 5000 rpm
(revolution per minute). It is taken to the tanks, which has the capacity of 20000 litres.
Whenever the milk is needed from the tank, it is tested in the laboratory and the deficit
proportion fat is added by mixing cream. This process continues for 24 hours.
4 Quality Check
Pasteurized milk is sent for a quality check in the Quality Assurance laboratory of the
dairy plant. Within 14 seconds FAT and SNF proportion is received regarding 30 lack
litres of milk. The total investment put into the lab by the Dairy plant is of Rs. 6 crores.
This laboratory only checks and analyses the powder, milk and ghee. There is a separate
ice-cream analysing laboratory.
5 Packing Process
After this the milk is sent for packing to the milk packing station in the dairy plant. In the
milk packaging station there are huge pipelines and behind each of them there is polyfill
machine from which the material to pack milk comes out. There are 12 such polyfill
machines in the packaging station from which the materials to pack milk comes out.
From each of these 12 machines 100 pouches are packed in one single minute.
6. Storage
Then the milk is sent to the cold storage of the dairy where the milk is stored until it is
dispatched. Here the milk is stored at temperature ranging from 5 C to 10 C, it is
maintained with the help of exhaust fans having silicon chips. About 40000 litres of milk
is dispatched from the cold storage of the dairy plant everyday. The damaged pouches are
kept a side and the milk is once again put to the tank.
Milk Powder
For converting milk powder first of all water content is evaporated in condensing plant.
By this process they get condensed milk, it is used as a raw material. There after the milk
is sent to the drying plant. The spray drying plant is huge in size with a height of 70 feet.
The plant is divided into many floors to enable easy use of the plant. First of all the raw
material i.e. condensed milk is put into the first floor of the plant along with air at 200° C.
By this process the remaining water, which the condensed milk might have retained is
also evaporated and milk comes as powder but this is not the last stage.
This powder is again put in to a machine called milk calendaria, where it is turned in to
real milk powder. Its capacity is 1000 litres per 15 minutes. Then again this milk powder
is put into a Dense Waise Vessel. Here the lumps are removed and uniform milk powder
is sent up.
After processing the powder is sent for quality checking at quality assurance laboratory.
After the quality confirms, this milk powder is differentiated, by adding different flavors
to them like elaichi, chocolate & sugar free milk powder. Thereafter they are packed in
tins and boxes. Afterwards it is stored at storage department.
Chapter 3
GCMMF: An Overview
Gujarat Cooperative Milk Marketing Federation (GCMMF) is the India’s largest food
product marketing organization. It is a state level apex body of milk cooperatives in
Gujarat, which aims to provide remunerative returns to the farmers and also serve the
interest of consumers by providing quality products that are good value for money.
Bread spreads
• Amul Butter
• Amul Lite Low Fat Breadspread
• Amul Cooking Butter
Cheese Range
• Amul Pasteurized Processed Cheddar Cheese
• Amul Processed Cheese Spread
• Amul Pizza (Mozarella) Cheese
• Amul Shredded Pizza Cheese
• Amul Emmental Cheese
• Amul Gouda Cheese
• Amul Malai Paneer (cottage cheese), Frozen, Refrigerated and Tinned
• Utterly Delicious Pizza
Mithaee Range (Ethnic sweets)
• Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom)
• Amul Amrakhand
• Amul Mithaee Gulabjamuns
• Amul Mithaee Gulabjamun Mix
• Amul Mithaee Kulfi Mix
• Avsar Ladoos
UHT Milk Range
• Amul Shakti 3% fat Milk
• Amul Taaza 1.5% fat Milk
• Amul Gold 4.5% fat Milk
• Amul Lite Slim-n-Trim Milk 0% fat milk
• Amul Shakti Toned Milk
• Amul Fresh Cream
• Amul Snowcap Softy Mix
Pure Ghee
• Amul Pure Ghee
• Sagar Pure Ghee
• Amul Cow Ghee
Infant Milk Range
• Amul Infant Milk Formula 1 (0-6 months)
• Amul Infant Milk Formula 2 (6 months above)
• Amulspray Infant Milk Food
Milk Powders
• Amul Full Cream Milk Powder
• Amulya Dairy Whitener
• Sagar Skimmed Milk Powder
• Sagar Tea and Coffee Whitener
Sweetened Condensed Milk
• Amul Mithaimate Sweetened Condensed Milk
Fresh Milk
• Amul Taaza Toned Milk 3% fat
• Amul Gold Full Cream Milk 6% fat
• Amul Shakti Standardized Milk 4.5% fat
• Amul Slim & Trim Double Toned Milk 1.5% fat
• Amul Saathi Skimmed Milk 0% fat
• Amul Cow Milk
Curd Products
• Yogi Sweetened Flavored Dahi (Dessert)
• Amul Masti Dahi (fresh curd)
• Amul Butter Milk
• Amul Lassee
Amul Ice creams
• Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti
Frutti)
• Nut-o-Mania Range(Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar
Carnival, Badshahi Badam Kulfi, Shista Pista Kulfi)
• Utsav Range (Anjir, Roasted Almond)
• Simply Delicious Range (Vanilla, Strawberry, Pineapple, Rose, Chocolate)
• Nature's Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry, Black
Currant)
• Sundae Range (Mango, Black Currant, Chocolate, Strawberry)
• Millennium Ice cream (Cheese with Almonds, Dates with Honey)
• Milk Bars (Chocobar, Mango Dolly, Raspberry Dolly, Shahi Badam Kulfi, Shahi
Pista Kulfi, Mawa Malai Kulfi, Green Pista Kulfi)
• Cool Candies (Orange, Mango)
• Cassatta
• Tricone Cones (Butterscotch, Chocolate)
• Megabite Almond Cone
• Frostik - 3 layer chocolate Bar
• Fundoo Range - exclusively for kids
• SlimScoop Fat Free Frozen Dessert (Vanilla, Banana, Mango, Pineapple)
• Health Isabcool
Chocolate & Confectionery
• Amul Milk Chocolate
• Amul Fruit & Nut Chocolate
Brown Beverage
• Nutramul Malted Milk Food
Milk Drink
• Amul Kool Flavoured Milk
Health Beverage
• Amul Shakti White Milk Food
Ready to Serve Soups
• Masti Tomato Soup
• Masti Hot & Sour Soup
Recently launched
• Amul Ganthiya
Organisation Structure
Villagers
Managing Director
General Manager
A systematic & well-defined organizational structure plays a vital role & provides
accurate information to the top-level management. An organisation structure defines a
clear-cut line of authorities & responsibilities among the employees of GCMMF. The
Organisation structure of Amul is well-arranged structure. At a glance a person can
completely come to know about the organization structure.
Amul is leaded by the director under him five branches viz. Factory, Marketing,
Accounts, Purchase, Human Resources Department.
Factory department has a separate general manager under him there are six braches viz.
Production, Stores, Distribution, Cold Storage, Quality, and Deep-freezing. This
department takes care of the factory work.
Marketing department has regional senior marketing manager and under him there is a
regional manager. This department takes care of the marketing aspects of Amul.
Accounts department takes care regarding accounts i.e. day-to-day work. Under the
accountant there is one clerk.
Purchase department takes care regarding the purchase of raw materials and many other
things.Chapter 4
Marketing Function
Gujarat Co-operative Milk Marketing Federation (GCMMF)
GCMMF was the first co-operative to be set up under operation flood. GCMMF’S dairy
plant commissioned in 1994 is one of the most modern and largest plants. It can handle
up to 1million litres of milk per day. The plant also has facilities for pasteurizing and
packing. It was funded by NDDB. GCMMF’s milk is sold under its flagship brand Amul.
GCMMF was formed in 1973. As an apex marketing federation of 12 district milk unions
of Gujarat to operate own marketing and distribution network in India and abroad.
GCMMF sales turnover grew by 21% Rs. 15.5 billion to Rs. 18.8 billion including
consignment sales of Rs. 3.7 billion sale of Amul milk in Gujarat and Maharastra
increased by 11% and 16% respectively. Dairy product turnover registered a 19% growth.
Amul butter registered 18% growth. The sale of Amul & Sagar Ghee increased by 47%.
Amul Cheese registered 60% value growth.
GCMMF’s sales to the defense services were Rs.233 million during the year, were mainly
to Burma, Uganda and West Africa. The company plans to expand its export markets in
Saudi Arabia and other Middle East countries.
During 1999, launching it in 8 states and 2 union territories extended the Amul ice-cream
brand franchise. Amul ice creams have become India’s 2nd largest brand. Recently it has
commissioned a dairy at Kolkata.
New products launched during the early 2000 were Amul Pizza, Cheese and Amul slice
cheese, Amul paneer and Amul Mithaee range. Safal mango drink has been launched by
Strategic alliance with Safal (A union of NDDB). The product range to be launched
under the Safal brand will include fruit drinks, squashes, pickles, jams, and ketchup and
mango pulp.
Amul ice-cream brand franchise was extended with launch in 8 states & 2 union
territories. Amul ice cream has become the 2nd largest brand in the country & has
garnered major share in its existing markets in a short time span of 3 years. Amul’s main
ice-cream manufacturing facility is located at Gandhinagar which is Asia’s largest and
most modern integrated ice-cream manufacturing plant and uses world renewed
refrigeration units and an efficient cold chain. GCMMF has become very popular because
of its excellent marketing strategy. GCMMF marketing strategy is to understand the
consumer needs, develop products that provide superior value at fewer prices. GCMMF
has shown a tremendous commitment to the floodwater situations. GCMMF has never
stopped the supply of milk and other milk products. And unlike other competitors, it has
never taken wrong benefits in these kinds of situations. It has developed an excellent
distribution channel to provide its products to the consumers. It has made its products
available in each part of Gujarat & India.
Market Segmentation
Market segment is a very important function for the market department of the GCMMF,
because the market consists of buyers different in many ways. They are different in their
wants resources, locating buying practices. Because buyers have unique needs and wants,
each buyer is potentially separate market.
Geographic segmentation
Under these variables, GCMMF has divided market into different geographic units such
as region, states, cities etc. GCMMF sells its products by geographic segment action like
in the north where production of milk is very high the sale of Amul’s product is not much.
But in the western region it is high. GCMMF identifies this kind of variables and deals
with it.
Demographic Segmentation
Under this variable GCMMF has divided market into several segments such as age,
gender, family, size, income, occupation etc. For each group GCMMF marketing strategy
is different. In milk Amul targets all the class where as in the other products like butter,
ghee, ice-cream etc. it targets to the middle and higher middle class.
Distribution Network
Most producers work with marketing intermediaries to bring their products to market.
The marketing intermediaries make up a marketing channel also called distribution
cannel. Distribution channels are sets of interdependent organizations involved in the
process of making a product or service available for use or consumption.
The Head Office of GCMMF is located at Anand. The entire market is divided in 5
zones. The zonal offices are located at Ahmedabad, Mumbai, New Delhi, Kolkata and
Chennai. Moreover there are 49 Depots located across the country and GCMMF caters to
13 Export markets.
A zero level of channel also called a direct marketing channel consists of a manufacturer
selling directly to the final customers. A one level channel; contains one selling
intermediary such as retailer to the final customers. A two level channel two
intermediaries are typically wholesaler and retailer. A three level channel are typically
wholesaler, retailer and jobber in between.
GCMMF has an excellent distribution. It is its distribution channel, which has made it so
popular. GCMMF’s products like milk and milk products are perishable. It becomes that
much important for them to have a good distribution.
Distribution Chart
We can see from above figure that GCMMF distribution channel is simple and clear. The
products change hands for three times before it reaches to the final consumer. First of all
the products are stored at the Agents end who are mere facilitators in the network. Then
the products are sold to wholesale dealers who then sell to retailers and then the product
finally reaches the consumers.
Amul Parlors
Amul has come out with a unique concept of Amul Parlours. They have classified them
under four types namely:
• On the Move
• Amul Parlours
• Amul Preferred Outlets
Center for Excellence: These Amul Parlours are specifically at a place, which has a class
of excellence of its own. We can find such parlors at the Infosys, IIMA, NID Ahmedabad
etc.
On the Move: These parlors are at the railway stations and at different state bus depots
across different cities.
Amul Parlours: These parlors can be seen at different gardens across different cities.
These are fully owned by Amul.
Amul Preferred Outlets: These are the private shops that keep the entire of product
range of Amul. They also agree not to keep any competitor brands in the outlets. They
can keep other brands that are in the non-competitor category.
Amul has more than 200 such outlets right now. It wants to have 1,00,000 parlors by the
end of the year 2010.
Managing Competition
The Indian market is dominated by a large number of small local and regional players.
There are an estimated 150 manufacturers in the organized segment, which accounts for
30-35% of sales and about 1000 units in the unorganized segments of the market. In the
organized segment the significant brands are Kwality Walls , Vadilal, Amul, Havmor,
Mother dairy and Baskins & Robbins. GCMMF is facing very tough competition from
both in and outside India.
Amul combats competition from its competitors by providing quality products at a price
which its customers value. Along with good quality products and reasonable price the
packaging is also very good. Most of its products are available in many flavors. Excellent
advertising backs its products and helps GCMMF (AMUL) to leave its competitors a
tough time. Also Amul has come out with Amul Parlours to cater to various segments of
customers. Amul has a very strong Brand Image in the Domestic market. Many products
are exported by GCMMF.
Exports
GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading
House" status. GCMMF has received the APEDA Award from Government of India for
Excellence in Dairy Product Exports for the last 9 years.
The major export products are:
Consumer Packs
• Amul Pure Ghee
• Amul Butter
• Amul Shrikhand
• Amul Mithaee Gulabjamun
• Nutramul Brown Beverage
• Amulspray Infant Milk Food
• Amul Cheese
• Amul Malai Paneer
• Amul UHT Milk (Long Life)
• Amul Fresh Cream
Bulk Packs
FCB Ulka looks after a broad range of products namely, Amul Lite Breadspread, Amul
Shrikhand, Amul Chocolates, Amul Paneer, Amul SnowCap Softy Mix Ice cream,
Amul/Sagar Ghee, Amul Infant Milk Formula 1 & 2, Sagar Tea and Coffee whitener,
Amul Spray Infant Milk Food, Amul Mithaee, Amul Gulab Jamun, Amulya Dairy
Whitener, Mithaimate Sweetened Condensed Milk, Amul Ice cream, Sagar Skimmed
Milk Powder and Amul Whole milk Powder.
Da Cunha looks after the Amul butter. Da Cunha also prepares the very popular Amul
butter billboard campaigns, which we see at various locations. Over and above the Amul
butter, Da Cunha also looks after the Amul Cheese, Cheese spread, Gouda Cheese,
Emmental Cheese, Masti Dahi and Buttermilk, Amul Slim-n-Trim, Amul Taaza and Amul
Gold (all different brands of milk), Amul Fresh Cream, Amul Chocolate Milk, Amul
Fresh Milk and Nutramul.
Financial management is that managerial activity which is concerned with the planning
and controlling of the firm’s financial resources. Finance is nothing to other but the
money. Money is necessary input for economic activities. In the other wards “Finance is
the common denominator for carrying out vast range of corporate objectives.” This is a
co-operative unit, so the finance is raised from members by a way of share capital. In this
share capital is limited. This unit has invested so many rupees in the structure of
organization. Amul has a long-term finance project.
Financial Details
Name of bankers
• Corporation Bank
Financial Analysis
Analysis of Relevant Ratios
• Debt – Equity v/s Long Term Debt – Equity
The debt – equity ratio shows the percentage of debt and net worth. Long-term debt to
equity ratio shows the percentage of long-term debt to net worth.
It seems that GCMMF has used more of long – term debt as compared to Short – term
debt. As a result it has ended up paying more of interest. But as far as the percentage of
debt to equity is concerned the use of debt has been declining over years. Of the total
capital employed debt is more as compared to equity. Thus, it can be concluded that the
stake of creditors and bankers is more in the total capital employed.
• Dupont Analysis
Interpretation
The company’s profit before depreciation, interest and tax has remained constant over the
years. In 2003, though the sales/CE has increased the PBDIT/Sales ratio has declined.
This can be attributed increasing level of expenditure of the company. But the ROCE has
increased due to decreasing capital employed in the year 2003. Overall ROCE has
remained around 26%.
• Components of ROE
Interpretation
The trend in CE/Net Worth has remained steady over the years except during 2003 where
the CE/Net Worth ratio has declined. This can be attributed to an increase in Net Worth
and a decrease in the Capital Employed. PAT/PBDIT showing an increasing trend, this
can be attributed to the declining taxes over the years. PBDIT/CE ratio has increased in
2003 because of decrease in capital employed and decreased in 2004 due to increase in
capital employed. ROE has increased due to an increase in PAT.
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