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1. A successful completion of job is based upon the chain of factors combining together to make an integral outcome.

We take this opportunity to express our deep sense of gratitude to all those who have contributed significantly by sharing their knowledge and experience in the completion of this project work.We would like to place on record, our sincere gratitude to Mr. Benny Thomas sir for giving us support, guidance & opportunity to do our project with Parle Products.

14 manufacturing units for biscuits 15% share of the total confectionery market 35% share of the total biscuit market Won acclaim at the Monde selection since 1970 1st brands Parle Glucose and Parle Monaco Established in 19292. & Annual turnover 2000 crores Parle has largest such manufacturing units in India5 manufacturing units for confectioneries

Parle company practices mass marketing for Parle- G which appeals to masses. It is a product liked by everyone and does not cater only to a specific group or part of the whole market. It has provided its products to the mass with the affordable range.3.

Nimkin Parle 20-20 Cookies Parle Marie Bourbon Hide and Seek Milano Hide and Seek Kreams Monaco Funion Monaco Krackjack Parle-G4. BRANDS

Parle biscuits cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and homes. Parle can treat you with a basket of biscuits which are not only satisfying but are also of good and reliable quality. Parle biscuits are indeed much more than a tea- time snack, they are considered by many to be an important part of their daily food. Parle biscuits: Parle biscuits are linked with factors of power and wisdom providing nutrition and strength.5.

Pack Sizes available: 16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has

nourished strengthened and delighted millions over 65 years, Parle G has been a part of the lives of every Indian.6. Pack Sizes available: 75 G, 110 G, 225 G Baked to perfection to deliver the perfect experience of taste and aroma, they melt in your mouth to give you a cookie eating experience unlike one you have ever had before enjoy a feast of crunchy, crispy scrumptious cookies. Rich in butter and tempting cashews7. 20-20 Pack Sizes available: 75 G, 120 G, 240 G A light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to lifes ordinary moments.8. Pack Sizes available: 25 G, 62 G, 100 G, and 200 G A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it. The ingredients that go into making this prized cookie are a well-guarded secret.9. Pack Sizes available: 75G, 170G, 240G A little sweet and a little salty crafted in such a delicate and delicious balance, you can never get enough of it. Have it anytime you like with anything you like. The original sweet and salty biscuit is one of the most loved biscuits in th e country. Its not just a biscuit, its the taste of relationships captured in a biscuit.10. 11. SWOT ANALYSIS OF PARLE PRODUCTS STRENGTH WEAKNESS1. Low price as compared to competitors 1. Breakage of biscuits while delivering to2. Sizeable market share in the country. retailers3. Offers variety of products under its brand. 2. No proper replacement system for broken4. Different sizes of packets are available. biscuits to retailers5. An experienced team of sales and marketing 3. Improper and irregular supply. executives. 4. Less share in Premium biscuit market.6. Deep and effective coverage 5. Dependent on its flagship brand, Parle-G7. Largest distribution system. 6. Poor packaging in family pack of glucose biscuits. 7. Lack of schemes for retailers and distributors.1. Rising demand for innovative packaging in THREAT packaged foods. 1. Highly advertised brands such as Britannia.2. Retaining loyal retailers or

wholesalers. 2. Ever increasing competition from3. Improving supply system for established multinationals and local companies. brands. 3. Increase in sale of cheap local bakery products.4. Huge scope for some Parle products in medical 4. Emerging substitutes like wafers, snacks and shops. toast.5. Information revolution brought about by the 5. Margin war among the major television. Brands6. Good scope for snacks and namkeens, if launched and properly promoted by Parle. Parle Britannia ITC Other Which is your favorite biscuits? Which is your favorite brand? . When do you like to have that .. Dou like to eat parle biscuits? Yes No AGE:. Contact No. : ......................... OCCUPATION............................ Address: ......................................................................................... Name of the PERSON: .............................................................. QUESTIONNAIRE12. Remark: Parle Britannia ITC Other 12. Are you satisfied with distributor services? Perfeti Parle ITC Nastle Cadbary 11. Space share by chocolates. i)Perfeti ii)Parle iii)ITC iv)Nastle v)Cadbary vi)Nutrien vii)Others 10. Chocolate Brand in Shops? Hide-n-Seek Bourbun Spacial Cream Biscuit Depth. Marie Marie Gold Marie Light Marie Biscuit Depth. 20-20 Good Day Sunfest butter cookies Cookies Biscuit Depth. Monaco 50-50 Snacky Salted Biscuit Depth. Parle-G Tiger Sun fest other Glucose Biscuit Depth.13.