Anthony (Tony) Zeoli

310 Roxbury Pl. Arden, NC |​ ​917-705-4700 | ​tonyzeoli@me.com

EXPERIENCE
WordPress Technical Solutions Consultant, Digital Strategy Works LLC, ​Asheville, NC Nov 2009 – Present
● Establish a WordPress consulting and digital strategy agency serving small business, nonprofit, and education clients
in the northeast and mid-Atlantic states; 100+ projects generating $1M+ in sales.
● Consult and lead on product development, IA/UxD, project management, and digital marketing. Establish and write
business requirements, create information architecture documentation, and produce and manage project plans.
● Plan content management strategy, drive creative user experience design, and activate social media and email
newsletter campaigns.
● Hire and manage domestic and offshore (India) freelance web designers, developers, copywriters, and other
contributors. Generate estimates, manage budgets, and control costs.
● Plan, launch, and maintain WordPress websites with integrated search engine optimization, search engine
marketing, social media marketing, and marketing automation functions for clients including
SaveTheGreatSouthBay.org, YouthMissionco.org, OmSanctuary.org, SemperPlugins.com, SemperFiWebDesign.com,
67Biltmore.com, James Beard award-winning author, Michael W. Twitty, and Shark Tank winner, Total Merchant
Resources.
● As a WP Engine Member Agency partner, provide secure hosting, upgrades & maintenance, DNS, and technical
support services.

Founder & Head of Product,​ Netmix, Asheville, NC June 2019 – Present

● Revive abandoned open-source WordPress plugin, Radio Station, which allows a broadcaster to create and manage a
show schedule, DJs, and playlists.
● Enlist and manage remote developers. Market plugin to broadcast and Internet radio communities in social media.
● Re-establish Netmix brand, website, and social media accounts as maintainer of the plugin.

Digital Strategy Coach, Mountain BizWorks, ​Asheville, NC Dec 2015 – Dec 2018
● Coach 40+ Western North Carolina small business and nonprofits on digital strategy, including mobile responsive
WordPress websites, search engine optimization, hosting and security, content management, content marketing,
marketing automation, pay per click digital advertising, social media marketing and social meta optimization, online
marketing, and analytics.

Director of Project Management, Market America,​ Greensboro, NC Feb 2012–Nov 2013

● Strategically led product development, project management, and systems integration of entrepreneurial artist
services startup with contextual E-commerce within a $600M organization.
● Applied Scrum/Agile project management principles to the leadership of a team of 15, including web developers,
user experience designers, copywriters, bloggers, and marketing staff.

Lead Developer, University of North Carolina JOMC,​ Chapel Hill, NC July 2010–Nov 2011
● Led student web design and development team on mobile responsive WordPress website design and development,
search engine optimization, content management, and social media strategy in a $4M J-School digital news project.
● Liaised with faculty to assess student needs and incorporate them into training and mentoring of student journalists
(e.g. best practices in digital storytelling, social media, content management, web development, and multimedia
production).
● Partnered with 3rd party vendors and campus resources on web services integration, including Kaltura (Video),
Adobe SiteCatalyst (Analytics), Razuna (DAM).

Director, Project Management, ​Zaah Technologies, Farmingdale, NY Sep 2008–Oct 2009

● Led project management, wrote business requirements, and developed information architecture documentation for
30+ client websites, including 10 author marketing sites for Zondervan/BMG, a major faith-based publisher.
 Anthony (Tony) Zeoli cont’d
VP of Music Services, ​Entertainment Media Works, New York, NY Dec 2005–Jan 2008
● Guided $5M start-up’s product and business development of innovative contextual E-commerce platform; managed
a staff of content producers, graphic designers, web developers, digital marketing resources, and freelancers and
interns in five U.S. cities and Chennai, India.

Program Manager, ​Associated Press, New York, NY Oct 2004–Aug 2005

● Led development of AP Hosted Video News platform and ASAP Young Readers blog platform.
● Project management of global corporate webcasts.

Streaming Media Project Manager,​ Lehman Brothers, New York, NY Apr 2003–Mar 2004
● Streaming and multimedia project management of global corporate webcasts.

Senior Interactive Producer, ​METRO TV/Cablevision, New York, NY May 2001–Dec 2002
● Served on Communicator Award-winning team for Best New Cable Product, a top industry honor, in recognition of
innovative weekly video-on-demand show,​ New York Music Rundown.​
● Managed pioneering development of TVDJ, the nation’s first on-demand music video service and The Green Room
live events locator application for Cablevision’s digital set-top box platform.
● Launched TheDailyBeat.com regional social network and companion site to a daily cable music show.
● Segment producer for hybrid online and cable television auction, Bid New York.

CORPORATE & NONPROFIT BOARD

● Board of Advisors, ​My Daddy Taught Me That, Asheville, NC 2015-2017
● Board of Advisors, ​8tracks.com, San Francisco, CA 2009-Present

VOLUNTEER WORK
● On-Air DJ / Webmaster,​ WPVMFM.org, Asheville, NC Sep 2018-Present
● Webmaster, ​My Daddy Taught Me That, Asheville, NC 2015-2017
● On-Air DJ,​ AshevilleFM.org, Asheville, NC 2014-2015
● Director of Digital Strategy,​ National Museum of Hip Hop, New York, NY 2007-2009

EDUCATION
BS, Digital Communications and Media (Honors), New York University, NY, NY June 2009

SOCIAL MEDIA AND DIGITAL PRODUCTION APPS & SERVICES:

● Project Management: Slack, Basecamp, JIRA, Trello, Asana
● Blogging and Social Media: WordPress, Facebook, Twitter, Instagram, LinkedIn, Pinterest, Quora, Sprout Social
● Email Newsletters & Marketing Automation: MailChimp, Constant Contact, HubSpot
● Front-end Web Design: Adobe Creative Suite, Canva, OmniGraffle, BB Edit
● Video: [services] Facebook Live, YouTube, Vimeo, Brightcove, Kaltura, Skype; [editing] Adobe Premiere, Final Cut
Pro, Camtasia Pro, Mevo, Open Broadcaster
● Audio: [services] SoundCloud, MixCloud, Mixlr, Blubrry Podcasting for WordPress (iTunes, Google Play, Stitcher);
[editing] Pro Tools, Audacity, LibreTime
● Web: Knowledge of Linux, Apache, NGINX, PHP, MySQL, JavaScript, HTML5, CSS3, CDN, Caching, Cloudflare, WP
Engine
● Analytics: Google Analytics, Adobe SiteCatalyst, GetClicky
● SEO: All in One SEO Pack, Ubersuggest, Moz, Screaming Frog, Google/Bing Webmaster Tools
● Advertising: AdSense/AdWords, Facebook, Twitter, various digital ad networks
● Webinar: GoToTraining, Zoom.us, Join.me, TeamViewer, Google Hangouts

PROFESSIONAL CONTRIBUTIONS
● Presenter - WordCamp Raleigh 2019, Beginner’s SEO Workshop
● Presenter - WordCamp Raleigh 2018, Beginner’s SEO Workshop
● Presenter - WordCamp Raleigh 2017, Social Meta Optimization for Small Business and Beginner’s SEO Workshop
● Presenter - WordCamp Asheville 2017, Standardizing Your WordPress Workflow
 Anthony (Tony) Zeoli cont’d
● Presenter - WordCamp Raleigh 2016, Social SEO for Business
● Presenter - WordCamp Asheville 2016, Podcasting & Live Streaming with WordPress
● Presenter - WordCamp Hampton Roads 2016, WordPress SEO
● Presenter - WordCamp Asheville 2014, How to find and hire a WordPress Developer
● Presenter - WordCamp Raleigh 2012, WordPress and Social Media
● Presenter - WordCamp Raleigh 2011, WordPress and Social Media
● Presenter - WordCamp NYC 2010, WordPress and Multimedia
● Organizer - WordPress Chapel Hill Meetup (2010 - 2017) & WordPress Westchester Meetup (2009 - 2010).
Coordinate events create programming, book guests, and lead WordPress training.
● Partnered with North Carolina Scholastic Media Association to teach WordPress to high school student journalists in
the summer 2011 workshop.
● Trained copy editors on WordPress at the 2011 American Society of Copy Editors Conference at the University of
Arizona, Cronkite School of Journalism.

INTERESTS:
Regional & international travel; museums & modern art, basketball; fitness & exercise, bicycling; business & technology
books, news and information, blogging, DJing (house music), Internet radio & podcasting, entrepreneurship, and digital
photography.