WHIRLPOOL

 

Most recognized brand (25% market share)

Manufacturing capacity

Pune (ranjangaon)

Pondicherry

Faridabad

WHIRLPOOL(HISTORY)


19871987 W hirlpool corporation Sundaram Clayatan ltd

Tvs W hirlpool ltd (joint venture)

HISTORY


1995
W hirlpool corporation
A C Q U R E D

MAJORITY STAKE

Tvs whirlpool ltd

Kelvinator india ltd

HISTORY


1996
Kelvinator India ltd
MERGER

Tvs whirlpool ltd

W hirlpool india ltd

WHIRPOOL PRODUCTS
WHIRLPOOL

FOODSTREAM SOLUTION (25%)

FABRIC CARE (18.3%)

AIR TREATMENT (7%)

FOOD PREPARATION (<10%)

WATER PURIFICATION (<10%)

HOME APPLIANCES (<10%)

STRENGTH


Distribution network Geographical distribution Aggressive marketing & promotion strategy Strong brand ,globally no. 1

STRENGTH
Superior quality ( energy star qualification)  Good after sale service  Local adaptability Core competency innovation of unique & compelling solution valued by customer


WEAKNESS
  

Recovering from losses Priced 55-10% higher than competitor Absence in major consumer durable segment
consumer durable market share

8%

18% 5% Refigerator washing maschine Air condition CTV 13% Others

56%

OPPORTUNITIES


Low penetration level Increase in income level Target of expanding manufacturing unit Growing market for AC & Microwave Improving margin by targeting frost free and fully automatic segment

THREATS


Competitors ex LG , Samsung product like EKL Bijli (battery powered refrigerator) Higher import duty on raw material imposed in the budget 20072007-08 Poor infrastructure

THREATS


Rise in input cost -33% rise in steel price Global liquidity crisis

Refrigerators
Product Market Share Market Share of Market of WIL Leader Growth Dominant Brands Features

Refrigerator

25%

(18% of total (Expectation consumer durables = 30%) markets in India) Direct cool (70%) 25.6% (21.5% last year) Frost Control Unique to Whirlpool

29.5%(LG), 23% (Samsung)

5- 7% 181822% over next 5 years

LG, Videocon, Godrej, Samsung

6th sense technology, up to 30% Lesser Electricity Consumption

Insulated Chiller Compartment

Whirlpool is leader followed by LG(21%)

9%(Cygnus quarterly report)

Lets user regulate amount of ice getting deposited in frezeer 6th Sense Frost Control Prevents deposition of ice in frezeer

Frost Free

23.2%

LG (25.2%)

8.3%(Cygnus quarterly report)

Washing Machines
Product Market Share of WIL Market Share of Leader Market Growth Dominant Brands Features Washing 18.3%[dated18.3%[dated LG (24%) Machine May2007](Expect (5% of total ation = 22%) consumer durables markets in India) Fully automatic 15% 15.4% LG (23%) 17% LG, Videocon, Godrej, Whirlpool, Samsung. 6th Sense technology , Stainwash , Lowest water Consumption at 8.5lt per kg Dirt Level Program, Water level Selector, Adjustable installation. Customized Program, Digital Display. ^ th sense Technology.

44.5%

Semi-automatic Semi85%

18%

LG(26%)

18%

Air Conditioners
Product Market Share of WIL Market Share of Leader Market Dominant Features Growth Brands

Air Conditioners
(13% of total consumer durables markets in India)

7% (Expectation = 10%)

35%(LG)

28% (Split ACAC-85% and Window ACAC - 32%)

LG, voltas, Samsung ,Godrej, Whirlpool, Hitachi, Carrier

6 th sense multi port fluid injection system Anti corrosive blue lines Burst proof capacitors Spectra wide heat exchangers 25% more area coverage 6 th sense rotary compressor Anti theft lock

Thank You!!!
Name Aditya Anand Bapat Nikhil Jambawalikar Mahendra Pratap Manoj Pawar Nilesh Sanap Viresh Sune Roll No. 04 14 24 34 44 54