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SYNOPSIS OF TRAINING PROJECT REPORT

ON

STUDY OF MARKETING OF TATA PHOTON PLUS


SUBMITTED IN PARTIAL FULFILLMENT FOR THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION


(2009-2012)
SUBMITTED BY JAY KISHORE ENROLLMENT NO 9013526
Submitted to Miss Arpita Mam

BHAGWATI INSTITUTE OF MANAGEMENT AND TECHNOLOGY

ACKNOWLEDGEMENT

I take the opportunity to express our gratitude to all the concerned people who have directly or indirectly contributed towards completion of this project. I extend my sincere gratitude towards Mr. V.K Malik at TATA for providing the opportunity and resources to work on this project. I am extremely grateful to Miss Arpita Mam, my mentor for his guidance and invaluable advice during the projects. At Last I would like to thanks my parents and friends for their support.

PREFACE
The field of business professional study is incomplete without practical knowledge. Therefore, summer training program is designed to provide a glimpse of real work environment of organization. These real life situations are entirely different from the simulated exercises in all artificial environments inside the classroom. This fact consolidates the session of summer training in MBA curriculum. Training can be described as a planned process to modify attitude, knowledge or skill behaviour through learning experience to achieve effective performance in an activity or range of activities. In order to achieve practical positive and concert results, the classroom had to be effectively wedded to the realities of the situation existing outside the classroom to develop managerial and administrative skills.

The project has been written in simple words to explain the competition in real life situations. I expect that this work will be helpful for managers of Tata Teleservices Limited.

Introduction to The Organisation


Introduction:The Tata Group is one of Indias oldest, largest and most respected business conglomerates. The Tata Group is a multinational conglomerate based in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest private company in India. It has interests in Steel, Automobiles, Information Technology, Communication, Power, Tea and Hotels. Tata is a rapidly growing business group based in India with significant international operations. Revenues in 2007-08 are estimated at $62.5 billion (around Rs 251,543 crore), of which 61% is from business outside India. The Group employs around 350,000 people worldwide. The Tata has been respected in India for 140 years for its adherence to strong values and business ethics. The business operations of the Tata Group currently encompass seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The Groups 27 publicly listed enterprises have a combined market capitalisation of some $60 billion among the highest among Indian business houses and a shareholder base of 3.2 million. The major companied in the Group include Tata Steel, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata Communications. The Groups major companies are beginning to be counted globally. Tata Steel became the sixth largest steel maker in the world after it acquired Corus. Tata Motors is among the top five commercial vehicle manufacturers in the world and has recently acquired Jaguar and Land Rover. TCS is a leading global software company, with delivery centres in US, UK, Hungary, Brazil, Uruguay and China besides India. Tata

Tea Is second largest branded tea company in the world, through its UK based subsidiary Tetley. Tata Chemicals is the worlds second largest manufacturer of soda ash. Tata Communications is one of the worlds largest wholesale voice carriers. In tandem with the increasing international footprint of its companies, the Group is also gaining international recognition. Brand Finance, a UK based consultancy firm, recently valued the Tata brand at $11.4 billion and ranked it 57th amongst the Top 100 brands in the world. Businessweek ranked the Group sixth amongst the Worlds Most Innovative Companies and the Reputation Institute, USA, recently rated it as the Worlds Sixth Most Reputed Firm. Founded by Jamsetji Tata in 1868, the Tata Groups early years were inspired by the spirit of nationalism. The Group pioneered several industries of national importance in India: steel, power, hospitality and airlines. In more recent times, the Tata Groups pioneering spirit has been showcased by companies like Tata Consultancy Services, Indias first software company, which pioneered international delivery model, and Tata Motors, which made Indias first indigenously developed car, the Indica, in 1998 and recently unveiled the worlds lowest cost car, the Tata Nano, for commercial launch by end of 2008.

The Tata Group has always believed in returning wealth to the society it serves. Two thirds of the equity of Tata Sons, the Tata Groups promoter company, is held by philanthropic trusts which have created national institutions in science and technology, medical research, social studies and the performing arts. The trusts also provide aid and assistance to NGOs in the areas of education, to communities around their industrial units. The combined development related expenditure of the trusts and the companies amounts to around 4% of the Groups net profits.

Going forward, the Group is focusing on new technologies and innovation to drive its business in India and internationally. The Nano car is one example, as is the Eka supercomputer, which in 2008 is ranked the worlds fourth fastest. The Group aims to build a series of world class, world scale businesses in select sectors. Anchored in India and wedded to its traditional values and strong ethics, the Group is building a multinational business which will achieve growth through excellence and innovation, while balancing the interests of its shareholders, its employees and wider society.

The business operations of the Tata Group currently encompass seven business sectors: communication and information technology, engineering, materials, services, energy, consumer products and chemicals.

Tata Indicom Profile History:The Tata Communications headquarters at Fort, Mumbai. VSNL roots back to two telegraph companies, Eastern Telegraph Company (ETC, founded 1872) and Indian Radio Telegraph Company (IRT, founded 1927).

In 1932 the two merged to form Indian Radio and Cable Communications Company (IRCC).

In 1986 VSNL (Videsh Sanchar Nigam Limited which translates to Overseas Telecommunication Corporation Limited in English was incorporated as a wholly owned government entity.

In 2000 Tata Group acquires a controlling stake in VSNL, Tata Indicom, the umbrella brand for Tata Telecom Services, starts operation.

In 2002 The Indian Government privatised VSNL. The Tata Group holds 46% stake in VSNL. The Indian government holds 26% stake.

In 2004 VSNL International is launched.

In 2005 VSNL acquires Tyco Global Network, becoming one of the worlds largest providers of submarine cable bandwidth.

In 2006 VSNL acquires Teleglobe, growing its global reach, operational strengths, and deep carrier relationships.

In 2007 Tata Group acquires a controlling stake in Neotel, the No 2 provider in South Africa.

In 2008, Tata Communications became the unified global brand for VSNL, VSNL International, Teleglobe, Tata Indicom Enterprise Business Unit, and CIPRIS.

In November 2009 it is launching GSM called TATA DOCOMO.

TATA TELESERVICES
Vision:Trusted service to 100 million happy customers by 2011

Mission:To empower every Indian to connect with world affordably.

Value: Leadership with humility. Fairness through meritocracy. Trust based on accountability. Excellence in execution. Tenacity for results. Pioneering spirit.

Theory:Tata Teleservices is part of the Rs 119,000 Crore (US $ 29 billion) Tata Group that has over 98 companies, over 289,500 employees and more than 2.9 million shareholders. With a committed investment of INR 36,000 Crore (US $ 7.5 billion) in Telecom (FY 2006), the Group has a formidable presence across the telecom value chain.

Purpose/Objectives of the Project/Research


Whenever a study is conducted, it is done with certain objectives in the mind. A successful completion of the project depends on the objectives of the study. The objectives of the detailed project undertaken are given as under:

1. To find out the response of retailers towards the company. 2. To identify the new business channel partners.

Research Methodolgy
Research

Research is a procedure of logical and systematic application of the fundamentals of science to the general and overall questions of a study and scientific technique, which provides precise tools, specific procedures and technical rather philosophical means for getting and ordering the data prior to their logical analysis and manipulation different type of research designs is available depending upon the nature of research project, availability of manpower and circumstances.

Sampling Design

The following factors have to decide within the scope of sample design:

a) Universe of Study: In the present study the universe is retailers. Further it is divided as follows:

Theoretical: - It covers all the computer hardware retailers in Chandigarh. Accessible: - Computer Hardware retailers in the major markets of Chandigarh.

b) Sample Size: A sample of minimum respondents will be selected from Chandigarh. An effort has been made to select respondents evenly. The survey is carried out on 64 respondents.

c) Sample Unit: It indicates who is to be surveyed. The researcher must define the target population that will be sampled. In this project sampling unit is Computer Hardware Retailers of the Chandigarh.

d) Sampling Technique: For the purpose of research convenient and judgment sampling is being used. We catch the computer hardware retailers from the Chandigarh. Every respondent has different view point about the topic and they fill the schedule accordingly.

e) Sampling Frame: sampling frame is the geographical boundaries with which the survey is to be conducted and also the area where the sampling process is to be executed. Sampling frame is a representation of elements of the target population. It consists of a lists or sets of directors for identifying the Target Population. Here it is Chandigarh.

Data Collection

There are types of data sources. These are:

1) Primary Data: Primary data are those, which are collected afresh and for the first time, and thus happen to be original in character. It is the backbone of any study. It is obtained from respondents with the help of widely used and well known method of survey, through a well structured schedule.

2) Secondary Data: Secondary data are those which have already been collected by someone else and which have already been passed through the statistical process. In this case one is not confronted with the problems that are usually associated with the collection of original data. Secondary data is collected from govt. publications, journals, magazines, financial records, web sites and annual publications of the company. In this study secondary source used is websites.

BIBLIOGRAPHY
Yellow Pages Tata Indicom www.tatatel.com Google Wikipedia Encyclopedia