Ice Cream Shop Proposal

Business Ownership: Our shop will be registered by Partnership Act 1932. The reason is that this is a local project, requires big investment and if any dispute arises among the partners or ex-partners they may resolve the issue through the civil courts. Legal requirements are: Prepare partnership deed on the Stamp paper Rs. 500. Registration fee Rs.500 need to deposit in National Bank of Pakistan through Challan form. Copy of lease agreement or ownership proof needed. Attachment of CNIC copies of partners and Witness. All papers are attested by notary public. An affidavit regarding accuracy of papers and existence of office needs to be submitted on stamp paper worth Rs. 5

Business Start up Plan: Ice cream shop will be a small scale business and the nature of business is related to food/ice cream industry. This will be a partnership based business. There is no ice cream shop present in Jalal Pur Jattan region. JPJ is deficient with respect to entertainment and refreshment place. So our plan is to provide such place where peoples can celebrate their happiness. We will construct our shop within 2 years. All resources will be allocated within the Pakistan. Our target market will be Jalal Pur Jattan only as Ice cream is eaten by all types of people but we will more focus especially on school and college students. Our main specialty will be to produce ice cream but we will offer some more product and services with it in reasonable prices and high quality. Business location: We will construct our shop on the main road of Jalal Pur Jattan. It is surrounded by schools, colleges, JPJ market, villages, and residences. Business Products or Services: Our main products and service will be: Different flavored ice cream Milkshakes soft drinks Tea Coffee Birthday/party cakes

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Free home delivery of ice cream and cakes in JPJ.

Initial assets required: All assets acquired within the Pakistan for our Shop, these are following: Land Building Ice Cream Machine Milkshake machine Tea Machine Coffee Machine Food raw Materials Ice Cream bikes Freezers A.C Tables and Chairs Generator..etc

Survey: We have done little survey in JPJ and find that our competitors will be Walls, Omore, Yummy, Hico, Qulfi, Cone (local products)...etc all of these competitors sold ice cream by using ice cream bikes and placed them in Bakaries. They sold ice cream from March to November and earned reasonable profit in that area. For getting more information we will conduct survey from our target market through interviews and questionnaires. Demand: According to consensus of 1998, the population of Gujrat district is 2,948,008 out of which 90,000 is Jalal Pur Jattan population. Children under 10 are 27.4% and students are 9.6% only 1% of total population does not like ice cream. Citizens of JPJ go to Gujrat or other cities for entertainment and refreshment so its an opportunity for us to provide an entertainment place within JPJ through ice cream shop. SWOT analysis: Strengthens: One Ice cream shop in JPJ Reasonable prices. Product quality.

Birthday/party celebration place. Wide variety of unique ice cream flavors. Near to target market. Free home delivery

Weakness: The durability of ice-creams is not really good. It melts very soon Weather barrier is also the factor which is affecting the production of the ice cream and can be taken as a weakness. Opportunities: Come up with new flavors Focus more on their advertising and marketing strategies Come up with offers for purchase of ice-cream in whole market Kids are the big opportunities for the company Increase in the population

Threats: Currently, the threat of new viable competitors Consumer buying power also represents a key threat. Consumers can easily switch to other substitutes with little cost or consequence Rising raw material prices

Business Objectives: Our Ice cream shop objectives are: Increase shop product and service awareness with target customer groups. Strengthen relationships with suppliers and customers. Create jobs Family friendly environment Increase market share Develop a multiple line extension offering targeted to the need of several users segment in the market. Meet and beat lower prices or heavier promotional efforts by competitors

Customer satisfaction.

Project Cost: Approximately the cost of Ice cream shop project will be 40 or 50 lac.