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In communicating, engineers use a variety of media: paper, email, electronic files, fax, telephone, video, projectors, etc. Each medium imposes specific requirements on engineers as they shape what they want to communicate. Writing is the most commonly used form of communicating among engineers. Your writing communication needs to be clear, complete, well-edited, and respectful.
Engineering Communication K. Craig 3
Engineering Communication
K. Craig
Engineering Communication
K. Craig
Purpose
What do you want your audience to do or know after reading the document or listening to you speak? What does your audience expect the document or presentation to help them understand or do?
Content
What do you need to say to accomplish that purpose? What is the best way to organize what you will say?
Tone
How do you need to sound to accomplish your purpose? Formal or informal? Assertive or questioning?
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Engineering Communication
K. Craig
Oral Presentations
Preparing the Presentation
Organizing the presentation Making the presentation persuasive Preparing effective slides
Engineering Communication
Good engineers need to be good talkers. They need to identify and explain problems, propose solutions, persuade others to take a particular action, and give reasons for their decisions. The primary purpose of your presentation is to explain your design and persuade others that it is an excellent solution to the problem. Four different groups will comprise your audience: Your client / user who wants to know how your design solves the problem Your instructors who will evaluate your presentation for clarity, persuasiveness, and professionalism Your classmates who want to see your final design Visitors who know nothing about your project and would like to hear a clear, interesting presentation To present your design clearly and persuasively to this diverse audience, your team will need to work together.
Engineering Communication K. Craig 9
Audience
The main audience is the client / user. Show that you have understood the problem and requirements and have followed a sound research and design process. Make the project understandable to instructors and classmates.
Engineering Communication
K. Craig
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Purpose
The purpose is to explain the key aspects of the design and how they fulfill the requirements. Be detailed enough so the client understands the design and is enthusiastic about using it.
Tone
Professional and confident. Avoid using engineering jargon. Dont make the proposal sound like a TV commercial. All statements should be objective and backed by research. During Q & A, be careful to avoid sounding defensive or dismissive. Stand and pay attention throughout the presentation.
Agenda
State the major topics your presentation will cover. Make a slide that lists these topics.
Engineering Communication
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Features
Explain all the features of your design and how they satisfy the major requirements. Support your claims of the features benefits with evidence from user testing, reasoning, and the opinions of authoritative sources.
Summary
Use one or more slides that highlight the relationship between features and benefits to summarize how your design satisfies the major requirements. Demonstrate the operation of your prototypes key features.
Recommendations
Recommend steps to refine, further test, and implement the design.
Conclusion
End on a positive note by briefly emphasizing the benefits of the design for users and by thanking your client.
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Q&A
If no hands go up immediately, wait a minute for audience members to formulate questions.
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Avoid sounding defensive when your client, instructors, or classmates appear to challenge an aspect of your design during the Q & A session. Dont apologize for lack of time. Take a positive approach. Make strong recommendations.
Keep slide text to a minimum. Use key words or brief phrases to highlight points you plan to explain. Use the same style for all bullet points. Phrase bullet points in a grammatically parallel style, i.e., sentences, verb phrases, or noun phrases. Use graphics throughout the presentation to highlight the design problem, highlight the features of the design, emphasize the benefits of the features you present, and illustrate the structure of the design. After preparing a draft of your slides, review them as a team. Slides should have a clear flow and tell a persuasive story.
Engineering Communication
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Stand so that everyone in the audience has an unobstructed view of you and your slides. Use precise language. Avoid vague wording, e.g., pretty close, fairly confident. Repeat each question posed to you and answer it in a straightforward way. If you dont know the answer, be honest and say that you will research it.
Decide the best point in the presentation to show your prototype. Display the prototype prominently. Use slides to supplement the demonstration of your prototype. Clearly explain the prototypes functionality.
Engineering Communication