Vous êtes sur la page 1sur 7

HTTP://PAKISTANMBA.JIMDO.

COM
FOR DOWNLOADING THIS REPORT AND FOR MORE
PROJECTS, ASSIGNMENTS, REPORTS ON
MARKETING,
MANAGEMENT,
ECONOMICS
MARKETING MANAGEMENT,
ACCOUNTING,
HUMAN RESOURCE,
ORGANIZATIONAL BEHAVIOR,
FINANCIAL MANAGEMENT
COST ACCOUNTING
VISIT
HTTP://PAKISTANMBA.JIMDO.COM

Explain the following concepts with respect to Rural Marketing. (2 marks)


1. Rural area
2. Urban area
3. Metropolis / Metropolitan City
4. Agricultural Village
5. Non-Agricultural Village
6. The lower class
7. The upper lower class
8. Lower middle
9. Upper middle class
10. Lower upper class
11. Upper upper class
12. Rural buyer
13. Features of a rural buyer
14. Villagers’ purchasing power
15. Importance of rural marketing
16. Significance of rural marketing
17. Significance of rural markets
18. Importance of rural markets
19. Rural Vs Urban consumer
20. The village structure
21. The rural retail shelves (List)
22. Media reach in rural India (Table)
23. Methods of distribution (List)
24. Multiplier effect of rural demand
25. Literacy and media habits of rural consumers
26. Rural marketing strategy
27. Changing demand pattern
28. Product planning
29. Distribution channel planning
30. Pricing
31. Promotion planning
32. Present marketing pattern
33. The distribution channel
34. Satellite system
35. Integrated marketing outlets.
Explain the following terms with respect to Agricultural Marketing

36. Agricultural marketing


37. Form utility
38. Place utility
39. Time utility
40. Possession utility
41. Marketing functions
42. Agricultural market
43. Classification of markets
44. Primary markets
45. Secondary markets
46. Terminal markets
47. Beoparias and Itinerant Beoparias
48. Tola
49. Aarhatias
50. Forward sale
51. Jalap sale
52. Mohgum or Unbhav sale
53. Sale by sample
54. Hatta sale
55. Sale by open agreement
56. Open auction system
57. Private negotiation
58. Tender system
59. Dhara sale
60. Dalal (Broker)
61. Marketing functionaries
62. Commission (Arhat)
63. Brokerage (Dalali)
64. Weighment / Tulai / Dharwari
65. Palladari
66. Namoona
67. Karad
68. Hamali
69. Dharmada / Goshala etc
70. Chalnv
71. Boriota
72. Dhanak
73. Dhalta / Jhukta or Pasang
74. Dhalte
75. Munimi
76. Vatta
77. Shagirdi
78. Patti
79. Bhardana
80. Muthi
81. Pathashala
82. Doodh Khava
83. Problems of Agricultural marketing (List)
84. Lack of organization among cultivators
85. Forced sale
86. Superfluous middlemen
87. Regulated markets
88. Cooperative marketing
89. Berar Cotton and Grain Markets Law 1897
90. The Indian Cotton committee 1917
91. The Bombay Cotton Markets Act, 1927
92. The Royal Commission on Agriculture 1928
93. Constitution of Agricultural Marketing Section
94. Enactment of Agricultural Produce (Grading and Marketing) Act
95. Market committees
96. National Agricultural Cooperative Marketing Federation (NAFED)
97. Agricultural storage
98. Storage Vs Warehousing
99. Storage Cost
100.Warehousing
101.Warehousing function
102.Cooperative warehouses
103.Grain elevators
104.Silo
105.Bin
106.Central Warehousing Corporation (CWC)
107.Standardization
108.Indian Standards Institute (ISI)
109.Fixed Grading
110.Variable grading
111.Grading Vs Standardization
112.AGMARK
113.Marketable surplus
114.Marketing finance
115.Agricultural finance Vs Marketing finance
116.Non institutional sources of agricultural finance
117.Institutional sources of agricultural finance
118.Hedging
119.State Trading
120.State Trading Corporation (STC)
121.STC’s subsidiaries
122.Agricultural Marketing Boards
123.Contracts in an organized market

FOR COMPLETE REPORT AND DOWNLOADING

VISIT

HTTP://PAKISTANMBA.JIMDO.COM