POST EVENT REPORT

Harrogate International Centre UK

www.printandpack.co.uk

NP&P 2013 show profile

North Print & Pack ran from 14-16 May 2013 at Harrogate International Centre. 2,421 visitors attended over the three days, leading to an increase of 8% from 2011. The quality of the visitors was extremely high with business being done across all four halls, a further indication that the print industry is showing some signs of increasing investment intentions.

Exhibitors summary
Number of years show has run: Number of exhibitors: Floor space occupied: 46 years 111 6,800 sqm

exhibited at this years North Print & Pack show.

111

Visitors summary
Total attendance: VIPs: 2,421 302

attended this years North Print & Pack show.

2,421

North Print & Pack 2013 has been a great show for us. Weve been seeing decision-makers and had huge amounts of interest in our KM-1 and B2 sheet-fed UV inkjet press, and other Konica Minoltas solutions. The fact that they have been spending money with us is very positive news for our industry. Malcolm Glynn, Head of Marketing for Konica Minolta UK North Print & Pack 2013 has been a really good show for us to attend, with a steady flow of high quality visitors to our stand over the course of the three days. I expect that we will see an excellent ROI when we follow up on our leads over the next few weeks. Alan McKillop, Regional Sales Manager, Accura

www.printandpack.co.uk

Exhibitor profile
The main reasons for exhibiting at North Print & Pack *
95% 81% 71% 53% 52% Make new contacts To generate new sales leads Raise awareness of brand/ product / service Maintaining relationships with existing clients Meet existing clients

67% of
exhibitors met NEW clients!

Results from exhibiting *

86% 77% 73% 72% 71% 67% Exhibitors rated North Print & Pack as fair to excellent Rated the quality of visitors who attended the event as good or very good Exhibitors said the show met their expectations or more Exhibitors surveyed said that the show was successful in meeting their overall objectives Exhibitors surveyed stated that the event allowed them to establish contacts and awareness for future sales Exhibitors met new clients

* Post Show Independent Research conducted by Fusion Communications. Those who visited the Ricoh stand this year were high-level decision makers, there to understand our offering in much greater depth and see our range of hardware and software solutions and added-value solutions such as the Business Driver Programme and Ricohs IT Services division in the more relaxed environment a smaller, focused show offers. Overall, it was a great show and were looking forward to continuing our conversations with visitors on how Ricoh can assist them to transform their business in the coming months. Gareth Parker, Strategic Marketing Manager, Production Print, Ricoh UK North Print & Pack 2013 was the ideal show for us to launch our new 2000S Booklet making systems with the ACF510 feeder. It gave us the opportunity to meet with new prospects and existing customers, with some key decision makers amongst them. Weve taken a few orders on the stand and have some solid prospects to follow up on after the show. Raymond Hillhouse, UK Sales Manager at Morgana Systems Ltd

www.printandpack.co.uk

Visitors profile
The main reasons for attending North Print & Pack were: *
51% 49% 45% 43% 43% 40% 40% 37% To keep abreast of industry trends To get an overview of the market To pick up valuable product/ supplier information To source new products/ suppliers To meet with customers/ suppliers/ industry colleagues To see new products launched For ideas/ inspiration To see/ meet a particular company

North Print & Pack attracted a nationwide audience, 58% of visitors came from the North, 17% from the South and 14% from the Midlands.

We really enjoyed the show. It was good to be able to have in-depth talks with some of your exhibitors and had some very interesting demos. Dave Moulton, Moulton Printing

There were 302 VIPs in 2013 an increase of 142% compared to 2011.

Seniority levels *
Seniority levels were extremely high in 2013 with 51% of visitors holding senior management positions, compared to 35% in the last show cycle in 2011.

We are pleasantly surprised with the quality of attendees and the number of brand owners we spoke to over the course of the three days. This isnt usually a group of people we get to see, so were pleased that North Print & Pack 2013 attracted these visitors. In addition, we also had meaningful discussions with new and existing customers from around the country. Paul Briggs, Regional Sales Manager, Labels & Packaging, Xeikon UK * Post Show Independent Research conducted by Fusion Communications.

www.printandpack.co.uk

Visitors profile
*

R&D

General Management

New Business Development

Press Room

Finishing

Purchasing / Specifying

Print Production

Marketing

Training

Design

Advertising

Account Management

Client Acquisition

Administration

Visitor sectors*
A wide and varied level of sectors were represented by visitors, with 35% of visitors from digital printing, 31% from commercial print and 25% print finishing.

* Post Show Independent Research conducted by Fusion Communications.

www.printandpack.co.uk

Repro Studio

Sales

IT

Visitors profile
Visitors company size*
North Print & Pack reaches out to a wide range of company sizes, 16% employ more than 500 people, whilst also attracting small to medium businesses looking to invest in new equipment in order to grow their own businesses.

Annual budget responsibility *

25% 8% 4% 4% 4% 6% 33% 16% Up to 100K 101K - 300K 301K - 500K 501K - 1M 1M - 2M 2M+ Not applicable Other

Stage of buying cycle*

How visitors found the event: *

83% of visitors felt the show was excellent to good 73% said that they would recommend this event to a colleague 58% of visitors to the show came across a new product or service that was of interest
* Post Show Independent Research conducted by Fusion Communications.

www.printandpack.co.uk

North Print & Pack 2013, which this year included packaging for the first time, has been hailed a success by exhibitors. Visitor numbers to the Harrogate International Centre saw an 8% increase to the 2011 figures, with 2,421 over three days. The quality of delegates produced a resounding endorsement from exhibitors who confirmed that North Print & Pack continues to play a key role in the UK print and packaging calendar.

North Print & Pack was a busy and positive show for us we met with very positive customers and potential customers and have a number of leads to follow-up on in the next few weeks. David Lee, Managing Director of Focus Label Machinery Ltd

The North Print & Pack Twitter campaign had 2,300 followers.

North Print & Pack also celebrated prints young talent by playing host to the eighth annual PrintIT! Awards Ceremony. Around 200 students, parents, teachers and awards sponsors congregated on the final day to see the winners in the eight categories, as well as the overall winner, receiving their individual rewards as well as prizes for their schools.

The North Print & Pack marketing campaign ensured the right buyers attended. The campaign consisted of: Advertising in main trade magazines Inserts in magazines Online advertising Email campaigns PR Direct mail VIP invitations Social Media Co-Marketing North Print & Pack achieved a tremendous amount of press coverage in the main printing and packaging titles, with an estimated PR value of 332,148.

To follow go to @nprintpack

For more information on exhibiting at North Print & Pack 2015 contact Mary Buck at e: mary.buck@informa.com t: +44 (0) 20 701 74038
Our booth attracted manufacturers, brand owners, retailers, printers and the press - all interested in seeing the potential of a new application. What we showed at North Print & Pack has definitely sparked industry interest." Bui Burke, VP Sales, Screen Europe North Print & Pack 2013 is the ideal show for us to do business weve had excellent leads which we will follow up on in the coming weeks. Russel Oddy, Managing Director, K2 International

www.printandpack.co.uk