India-centric Consultancy Services for International Businesses

Innoversant Solutions Pvt. Ltd.

www.innoversant.com

www.innoversant.com

Introduction
Trusted advisors & consultants to companies, governments, and institutions around the world

Innoversant Solutions Pvt Ltd (ISPL) is a multi-disciplinary consulting firm focused on assisting international and domestic organizations in strategic business areas. We combine deep industry knowledge with specialized expertise in providing Consulting services to Businesses, Organisations, Institutes, Governments and Economic Development Agencies. The firm provides strategic and operative support in marketing and business development to Companies and Investment Promotion institutions. Our services cover the following focus areas:

Business Consultancy

Investment Attraction

Trade Promotion
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Consultancy Services
We provide specialized consulting services and business solutions to global companies and small & mid-size businesses. Our combination of research and consulting services provide our clients with a unique support for their strategic and operative decisions in existing and new markets.

Business Consultancy
Market Entry Strategies Market Research & Feasibility Studies Business Development & Marketing Marketing Representation Events and Business Networking PR and Brand Consultancy Sourcing & Procurement Web development and Online marketing Investment Advisory, M&A and JVs Set up & Management of Liaison/Branch office Partners and Vendor Search Company formation and Regulatory affairs Location Advisory & Site identification Staffing and Infrastructure set up Alliances & Channels Development Tenders & Liaison support

Investment Attraction
Your partners in promotion and economic development of your region

We leverage our strong experience of serving International and Indian clients across diverse Industry verticals to provide result-oriented investment promotion solutions. Investment Promotion Agencies can benefit from our comprehensive resources which they can selectively utilize based on their specific demand and the collaborative strategy developed.
Support Delegations and Missions: inward and outward Liaison with stakeholders: Government and Industry In-person meetings with decision makers and influencers Facilitating Executive visits Business Networking with various intermediaries Information dissemination through traditional and new-age media PR and Brand building

Investment Attraction

Custom strategies to attract and retain foreign investments in increasingly global and competitive economic environment Integrated marketing, ranging in intensity from mass measures to in-depth, individual keyaccount-approaches Lead generation

Events and programs: trade fairs, conferences, exhibitions, seminars, others

Trade Promotion
Innoversant offers you a combination of expertise in management consulting as well as in trade promotion and regional development a key advantage for your organisation to provide professional support towards developing trade. Our services help your region's companies to accelerate their growth with foreign trade.

Trade Promotion

Our trade promotion services are often provided in a combination with investment promotion services.
Business Networking Support Delegations and Missions: inward and outward

Focused market studies Market Entry strategies Market entry support to individual companies Partner search, due diligence, negotiations and assistance with agreements Trade promotion activities: Organizing and participating in trade fairs, exhibitions, buyerseller meetings and reverse trade missions

Liaison with stakeholders: Government and Industry

Information dissemination through traditional and new-age media

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INDIA

Indian market (consumers, customers, suppliers) Local business cultures, practices and ethics Local business, industry and government partners Local laws and regulations Local staff
Innoversant Solutions acts as the bridge between business cultures , practices and capabilities.

Access foreign capital, capability, knowledge, markets & customers

Innoversant Solutions

Our Principals have extensive experience in India, North America, AsiaPacific and Europe

Access India as a source of growth, costbenefits and new opportunities

INTERNATIONAL BUSINESS PLAYER

Little or no local language skills, lack of local market knowledge, contacts, experience Requirement of transparency and ethical practices Expatriate staff expensive, risky and take a long time to reach optimal effectiveness

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Local
Knowledge Experience Networks

Value
Reduce risks of market entry Better understanding of the risks of market entry Mitigate risks of uninformed decisions or poor advice Understand, and help Management and Investors understand business risks in India market Improve speed to market Avoid traps that result in delays or difficulties Local contacts and understanding of local practices lets things be done more efficiently Cost Savings & Transparency Local contacts allow access to local cost structures Retain transparency and accountability in pricing and processes Bridging Insights Translate between international thinking and local practices

International business experience

How we add value

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Entering the Indian Market

A company's success in India will depend on the correct estimation of the market potential. Overestimation of possibilities and underestimation of complexities that a company might face may lead to its failure. Due consideration needs to be given to the inherent difficulties and functional hazards that a company might encounter while working in the Indian system. The entry into the market of India necessitates the formulation of a well-designed plan which in itself should be a product of thorough research. Above all, the company's should bear in mind the objective of growth in the long run and not profit in the short run in order to make their stay in India a permanent one.

In order to make a successful entry into the Indian market, the following steps should be taken care of:

Development of a good understanding of the potential of the Indian market

Formulation of a sound strategy before entering India Market

Successful implementation of such a strategy

Innoversant has the in-depth knowledge and understanding of local business conditions, climate and culture of India that is required to ensure rapid, successful market penetration. Combined with our extensive list of strategic partners and local contacts, Innoversant is uniquely positioned to assist companies seeking entry or expansion into Indian markets.

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There are many choices open to companies seeking to enter Indian Markets. Each choice comes with its own cost, risk, opportunity size and complexity of operation. The market potential in India is undoubtedly big. The key lies in developing a well-thought out Entry Strategy that takes into

account the vast complex issues that govern India both from a market and legal & regulatory
perspective. India is not short of examples where multinational corporations with vast resources have run into obstacles in rolling-out their entry and have fallen short of exploiting the vast potential of the Indian sub continent.

A right way of looking at India would be to compare it with European Union. Like the European
Union various states in India have their own languages, cultures, and unique market dynamics. The policies are framed at state and federal levels which need to be carefully considered for evaluating possibilities and making right entry decisions. No surprise it is called a sub-continent. At Innoversant we understand this complexity and challenge for companies either seeking to enter or expand their existing business in India. We work as a trusted partner to companies planning to enter Indian markets or needing help in expanding and sustaining their growth in Indian Markets.

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Ways of entering India

There are different models for making an entry into India, and the choice of model depends on various business factors and consideration to risks and rewards associated with each. At Innoversant, our prime concern is to minimize the risks and maximize the benefits and comfort of our international clients. Based on initial interviews with the client, we advise them on a model suitable for their business.
A. B. C. Establish a legal commercial entity Acquire an existing Indian business Appoint a Business consultant to represent you, and develop the market for your business for a period of 2-3 years.

D.

Hybrid : establish a legal entity AND appoint a consultant to develop the business for the new entity, and assist in managing the operations.

We have a proven track record in executing all the above models successfully for our clients.

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What we do

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India Market Entry

We offer a bouquet of carefully developed and proven solutions for a successful Indian entry and establishment of your business in India.

Key services for India market entry:

Prepare feasibility studies weighing the pros and cons of undertaking a planned investment/entry into India

Incorporation and infrastructure Recruitment and team building activities Logistics Setting up sales and Distribution channels Business negotiations and closures

Assist in preparing business plan based on local knowledge and experience

Location Advisory and Search Timing and Budgeting Handling of Regulatory affairs for our clients, including getting all necessary clearances, authorizations, certifications, licenses, etc. Commercial entity establishment Set up clients India operations including

Types of Business Entities Liaison Office Branch Office Joint Venture Wholly Owned Subsidiary

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Innoversant INDIA ENTRY Business Consulting Model

Exploration Research Strategy & Execution Grow & Sustain

What Could Work? Basic discussions on intent of India entry Existing Product or services exploration Exploration of company strengths, structure and vision Exploration of India relevancy

Market Issues Market Analysis & assessment

Regulatory Issues Regulatory analysis

Entry Strategy Formulation, Execution Plan Entry strategy Location advisory Geographical market area finalization Company formation HR, Hiring & Office establishment Channel establishment with partners Strategy Plan Finalization & Roll out of the Business plan Components

Market Strategy fine tuning Operations roll out Addressing of growth & expansion issues Explore more markets and channels Expand partners network

New Opportunity Exploration Where-arewe analysis Where-dowe-want-to-be analysis How-will-weget-there planning Locate untappped opportunities Identify new opportunities

Investment Geographical & company search structure formation Partner advisory search & due diligence Scoping of tax planning & Break even accounting analysis practices Management consulting

SWOT & Opportunity analysis

Macro & Micro Business environment analysis

Market consolidation, Market expansion & New opportunity exploration

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Interim Business Management

Liaison Office Set up & Management We provide valuable assistance and facilitate in setting up of India Liaison Office. This includes co-ordination with the legal and regulatory authorities; the Chartered Accountants, Tax authorities etc for Registrations, Incorporation, RBI permissions, Income Tax issues and all other regulatory affairs; opening Bank Accounts etc. Innoversant manages administrative, legal and regulatory affairs regularly including maintenance of accounts, HR, tax filing and other affairs. We recruit dedicated team as employees of the Liaison Office to work under its guidance and supervision. We provide office space to run the Liaison office operations at an affordable cost. This also reduces the time to get started, and provides ease of operations. In addition to the above, Innoversant can also function as the India Marketing Representative* and depute its own resources for business development, marketing and sales related functions to support and strengthen your business growth in India.

* See previous slide titled India Market Representation

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Advantages of Liaison Office

FDI/capital investment is not required. Business is up and running without any capital investment. All sales, marketing and business development activities can be performed in India.
Comparatively easier, less expensive and faster to set up

Easier exit route

Tremendous cost savings No need to have a vast army of employees (as all sales, purchase and financial functions are performed by the head office in native country) Needs small office space, thus saving money Can operate as a liaison office for a few years and can later convert to other forms if required. This gives easy entry and enough learning of Indian market at a very low cost and no risk.

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India Market Representation

A Full-time Marketing/Business Development Representative Innoversant functions as a representative based on the client's specifications and requirements. We deploy a full-time, dedicated sales rep who conducts your business and disseminates your business information to all prospects. This representative works entirely for you but is supported and managed by us. Additional representatives can be added, as business requirements evolve. In addition, our Principal Consultants contribute strongly to the overall market development activities for your business. They also oversee and manage the sales rep activities in alignment with the overall objectives. Some highlights of this model :
Full-time dedicated resource for marketing/business development Marketing and Lead generation Client meetings Representation at Trade shows/seminars/events Management supervision and involvement in all activities
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An Indian office address Dedicated phone lines and fax (if desired) Handling and forwarding of postal correspondence

Why Innoversant?

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Leadership
Narendra Sarawgi Principal Consultant
Narendra Sarawgi has 30 years experience of general management, strategy, sales and business development consultancy and entrepreneurship. He has had professional and business relationships with several multi-national companies such as Philips, Whitford, Telstra and renowned Indian corporations like the Tata, Reliance, Rolta, Wipro, Best & Crompton Engineering and Electrosteel Castings among others. He has had several years of dealing with senior executive management of corporations as well as decision-makers in government. He is the Founder Director at management & strategy consulting firm Innoversant Solutions Pvt. Ltd (www.innoversant.com), is a consultant at Primera Networks-UK and sits on the Boards of Mphinite Technologies Pvt. Ltd. and Manjushree Technopack Ltd. He is a member of several professional IT, management and entrepreneurship development organizations and has developed excellent relationships at a senior level. Keenly interested in development and reforms, Narendra holds Post Graduate degrees in Management and Commerce, a degree in Law and is an alumni of IIM, Ahmedabad. He has attended Graduate Study Programmes at the United Nations Organization, Geneva and International Institute of Human Rights, Strasbourg, France.

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Siddharth Sarawgi Principal Consultant

Siddharth is a high achieving and motivated professional having a strong work experience in Business Consulting, Strategy, Business Development, FDI Promotion, International Business, Program Management, Technology Consulting and Pre-Sales. With a strong technology and business background, he has worked in these roles showcasing deep insight and excellent leadership, management, strategy, execution, interpersonal and communication skills coupled with a high degree of professionalism and result-orientation. Siddharth shoulders the responsibilities of the Director for India at the Fairfax County Economic Development Authority, Virginia USA and the Principal Consultant for InvestHK, Govt of Hong Kong. In these roles, he advises, guides and supports Indian businesses across different sectors in their overseas market entry, expansion and growth strategies and plans. Siddharth is the Founder Director and CEO of Innoversant Solutions Pvt Ltd, a management consulting firm based in Bangalore. He also plays an IT Consulting and Advisory role for several startups, SMEs and large business groups in India. He has a penchant for new and innovative ideas and solutions and is adept at formulating business strategies to promote and market them to businesses, governments, private organizations, consumers and others. Siddharth has traveled overseas extensively on client engagements to Europe, North Americas and Asia Pacific - and has an innate understanding of different business cultures and environments. An extremely strong communicator, he is adept at building lasting business relationships.

Siddharth is an active member of Confederation of Indian Industry, Indo-American Chamber of Commerce, Bangalore Chamber of Industry & Commerce, The Indus Entrepreneurs and other industry associations and panels.
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Our Guiding Principles

Put the Clients interests ahead of our own Strive to deliver more than is expected Work with absolute integrity and trust

Maintain highest standards of Professionalism, Ethics and Quality

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Our Strengths
Strong Industry network & Professional relationships Strategic contacts in Govt. and PSUs

Qualified & Dynamic Leadership

Collaborative working style

Successful track record of working with Indian & International clients

Entrepreneurial zeal

Vast experience of different industry verticals

Out-of-the-box thinking

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Our Network
Corporate contacts Govt bodies Industry Associations

Business Services

Professional Organizations

Innoversant Solutions

Regulatory bodies

Management Consultants

Tax and Audit Advisory firms Law firms

Financial Services

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Market Reach
Our corporate Headquarters are located at Bangalore, Karnataka and regional offices at Mumbai, Maharasthra and Guwahati, Assam. Through our associates, we have an extended reach at all major Tier 1 and Tier 2 cities in India as follows:

North West India (Mumbai)

New Delhi, Gurgaon, Noida (National Capital Region) Jaipur Mumbai

South East India (Bangalore)

Chennai Hyderabad Kolkata Pondicherry Guwahati Patna Ranchi Shillong Itanagar Imphal

Pune
Nagpur Indore Jodhpur Ajmer Surat

Industry Expertise
Information & Communication Technologies (ICT)

Automotive and Engineering

Bio-tech, Life-sciences, Pharmaceuticals Hi Technology and Advanced Engineering Energy, Water, Oil and Gas Electronics & Instrumentation Education and Learning Infrastructure, Urban Development & Municipalities Industrial products and services Consumer Products & Retail Defense, Aerospace & Homeland Security
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Professional Memberships
Confederation of Indian Industry (CII) The Indus Entrepreneurs (TiE) Indo American Chamber of Commerce (IACC) Bangalore Chamber of Industry & Commerce (BCIC)

All India Management Association (AIMA)

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Our Value Addition

We bring a number of important advantages to client engagements.

Specialized industry and functional expertise. From senior management to junior consulting staff, our experts are dedicated to specific industries and functional areas. We ensure we know your business and tailor our approach and solutions accordingly.
Excellent Networking and relationship building skills. We not only leverage our existing relationships in the industries and governments, but we also continually work hard at developing new ones. Rigorous, proven methodologies. Our strategy and operational methodologies deliver outstanding results. We have a robust framework for business development, management and client relationship management in the industry. And through a blend of management and behavioral approaches, we give clients a proven interface to transform organizational performance. Collaborative working style. We deliver results, not just reports. To that end, we work side by side with clients to create and implement practical solutions. We have always taken our clients along in conceptualizing, forming an idea, selling the idea to the target audience and in implementing the solutions. Big-ticket Consulting. Our teams leverage the experience of dealing with Sr. Govt. Officers/Ministries/ Owners/CEOs/Decision makers which have been honed over 3 decades.
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Our Value Addition

Contd. Entrepreneurial Approach. We bring an entrepreneurs drive and zeal to business of our clients. Our leaders belong to a renowned entrepreneurial family spanning 5 generations. Our professionals challenge conventional thinking. We continually invest in enhancing the skills of our professionals to ensure they are at the fore front of innovative solutions, processes and methodology. Can quickly expand/scale up: Entrepreneurial experience of handling start-up operations and setting up from scratch. Can quickly expand resources and teams, if necessary. Patience, doggedness, can do attitude. Our organizational environment has high levels of enthusiasm, competitiveness and motivation. All our professionals have a fierce determination to succeed. Experience of professional relationships. We have a rich history of closely working with top MNCs and Indian Companies like Philips, Tata Telecom, Telstra, Wipro, Tata Consultancy Services, Tata Unisys, Rolta, Reliance etc. Memberships to Industry Associations. Being active members of prestigious industry and business associations like CII, IACC, TiE, BMA and others, we are in a position to quickly further business interests of our clients.

Revenue Generation. We have a proven track record of finding new clients and generating new business for our clients.
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Few of our Clients

* The logos depicted here are the authorised trademarks of their respective owners and are shown here only for the purpose of representation.

Fundamentals for Success

We assist clients with their biggest challenges and most promising opportunities We are motivated by being a positive force for success We succeed by working as partners with our clients to share our knowledge, insights, and experience We put our clients interests first

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For further information, please contact:

Innoversant Solutions Pvt. Ltd.

#62, 1st Cross, 2nd Main, Dollars layout J.P. Nagar 4th Phase, Bangalore 560078 Karnataka, INDIA Phone: Fax: E-mail: Website: +91 80 6451 6669 +91 80 2649 1996 info@innoversant.com http://www.innoversant.com