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How many of you use Google as your main search engine?

More than 150 million users use Googles search engine each month. Google is one of the top search engines, with more than a 63 percentage of all web searches in the US were initiated through google. First, I am going to talk about the history of Google and then the companys core values. Then, finally I will be talking about the good and evil of the company incorporating their main core value.

Google Inc. is an American multinational public corporation invested in Internet searches. Larry Page & Sergery Brin are the founders of Google. They met in 1995 at Stanford University. In 1996, Larry and Sergery begin collaborating on a search engine called BackRub. It operated on Stanford servers for more than a year but eventually took up too much bandwidth to suit the university. In 1997, they decide that Backrub search engine needs a new name. After some brainstorming, they come up with Googlea play on the word googol, a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. In August 1998, Sun cofounder Andy Bechtolsheim wrote a check for $100,000 to an entity that doesnt exists yet: a company called Google Inc.

Since then, Google has grown by leaps and bounds. From offering search in a single language, they now offer dozens of products and services up to 15 different languages. They also have various forms of advertising and web applications for all kinds of tasks. They started from two computer science students in a university dorm room and now have thousands of employees and offices around the world. In August 2004, Googles Initial Public Offering of 19,605,052 shares of Class A common stock took place on Wall Street on August 18 with an opening price: $85 per share.

1) Google wants to work with great people. They hire extraordinary people and expect a lot from them. They create an environment where people can flourish and grow. Google treats people with respect and fairness. They challenged each other ideas openly and value the diversity in people. 2) Technology innovation is in Googles lifeblood. They build the worlds best technology and products. Google applies technology and creativity to solve their problems. 3) Employees must enjoy working at Google. It is fun to work at the company. They expect employees to know and enjoy eachothers company. Google has a challenging yet energetic work environment. They celebrate successes and each others accomplishments. 4) Employees must be actively involved. They are who makes Google. Google openly communicates and trust employees with a great deal of information. They expect employees to honor their confidentiality. They must understand they are representing Google and act appropriately for the company. 5) Dont take success for granted. They must think and act like an underdog. Employees must be humble with success and not be arrogant. Employees are committed to Google and must be innovative. 6) Do the right thing and dont be evil. Google is honest and has integrity in everything they do. Googles business practices are ethical. They make money by doing the right things for the company. 7) Earn customer and user loyalty respect every day. Google creates, enhances, and maintains great products and services for its customers. Employees do things that matter to the customer. 8) Create long term growth and profitability. This is one of Googles key to success. Google thinks effectively and efficiently. Employees earn every dollar they earn by doing things that matter for the company.

9) Google cares and supports the community. They encourage and allow employees to support the local communities and expect them to get involved and participate. 10) Google aspires to improve and change the world. Google employees aim high and take big risks for the company. They have a healthy disregard for the impossible. Overall, Googles mission is to organize the worlds information and make it universally accessible and useful by following our company values. Google knows all about the world and about you: your favorite pop singer, which products you shop for, which directions you seek for, which news stories you review, and so on. Google purports to be a force for good, assuring us that Google is not evil. However, some tend to balk when a company says Trust us so now I am going to weigh some of Googles corporate history to find out if Google is good or evil.

Since Google searchs launch in 1998, Google has arguably increased the utility of the Web more than any single company. In 2004, Google founds www.Google.org, a billion-dollar philanthropic organization commissioned to fight poverty, disease, and global warming. The charity is unusual in that its intended to be for-profit. In 2005, Google announces a partnership with NASA to build a massive research center where the two can collaborate on projects. In November 2007, Google announced it would spend hundreds of millions of dollars on developing renewable energy in an effort to clean up the environment while reducing its own bills.

From the start, Google's informal motto has been "Don't Be Evil" and the company earned credibility early on by going toe-to-toe with Microsoft over

desktop software and other issues. But make no mistake. Faced with doing the right thing or doing what is in its best interests, Google has almost always chosen expediency. In 2002, it removed links to an anti-Scientology site after the Church of Scientology claimed copyright infringement. Scores of website operators have complained that Google pulls ads if it discovers words on a page that it apparently has flagged, although it will not say what those words are. In September 2002, Google handed over the records of some users of its social-networking service, Orkut, to the Brazilian government, which was investigating alleged racist, homophobic, and pornographic content. Googles stated mission may be to provide unbiased, accurate, and free access to information, but that didnt stop it from censoring its Chinese search engine to gain access to a lucrative market (prompting Bill Gates to crack that perhaps the motto should be Do Less Evil). Now that the company is publicly traded, it has a legal responsibility to its shareholders and bottom line that overrides any higher calling. So the question is not whether Google will always do the right thing; it hasn't, and it won't. It's whether Google, with its insatiable thirst (Google is not known to delete any data they have ever collected) for your personal data, has become the greatest threat to privacy ever known, a vast informational honey pot that attracts hackers, crackers, online thieves, and perhaps most worrisome of all, a government intent on finding convenient ways to spy on its own citizenry.

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