The media had come to its success not by accident; for Philippine media today is a product of context and

history. The Philippines is a nation in perennial transition trapped in many contradictions. It is a nation that made the world history when it ousted- the late dictator Ferdinand Marcos from 1965- 1986, who had served longest as president. When Martial Law was proclaimed on September 21, 1972, all the papers including the socalled “oligarchic press” and broadcast stations were closed. EDSA people power revolt came and with it a new found hopes for Asia‟s bastion of democracy. The Philippine Revolution of 1986, from February 22- 25, has been acclaimed as a first televised revolution in the history. The first free local election in post- Marcos era was held in 1987.Radio and television, particularly, led in the selection coverage because of their immediacy. There were three sources of election results reported by different outlets called Media Poll Count, conducted by the Kapisanan ng mga Brodkaster sa Pilipinas (KBP) and aired over most radio stations and four television stations in Metro Manila ( Channels 2,4,9 and 13); the super slow count, the so- called official count conducted by the Commission on Election (ComElec) and covered by the same stations; and the quick count conducted by the National Movement for Free Elections (NAMFREL) and aired only by Radio Veritas.

Cory news on February 26 with headline read: “Marcos is gone/Nation rejoices. the Freeman went all out opposition with pro. the rural educational radio station of University of the Philippine Los Baños covered the two important events: the snap election of February 7 and the Revolution. from the provinces. Philippine Daily Inquirer and Manila Times.. Meanwhile.While this account has been referring mainly to the electronic media when talking about the role of communication in the four. Malaya publisher Jose Burgos Jr. Doy take oath this AM. Mr. the crucial role of mass communication in the February Revolution was further underscored.Star enjoy wide readership. “We did our share in keeping people abreast of developments”. Veritas news magazine.Star tried to hold on to the slipping Marcos.” . mass media was divided and manipulated. only Freeman and Sun. Sun. particularly the alternative press led by Malaya.” Soon after the elections. The Sun.Star came out with the headline: “Cory. Radio station DZLB. In Cebu. before Marcos left the country. the print media also did their share. But on February 25. Of the five daily newspapers in Cebu. Visayan Herald can be consider an opposition newspaper following the path of Pahayagang Malaya but has low revolution. and Ms.

DYLA. Station DYRC and its FM station DYBU were generally neutral. it go reports from many parts of the country. 5 mobile units. DYMF and DYIM played major roles. fielding 5 reporters on motorcycles. owned by Ilonggo. Manuel Florete. DYRF went on 24. The Cebu mass media with their Freeman and Sun. had running commentaries on the events in Manila. DYRC. was likewise neutral. While the Cebu mass media served the selfish interests of their owners.In broadcasting. DYRF hooked up with Radio Veritas. the government station.hour coverage of the election and poll count. Through an arrangement with RCPI.administration. until Cory supporters took over the government radio and television stations in Manila. has wide listenership but it was branded as pro. the radio station of the Associated Labor Union (ALU). „Envelopemental journalism‟.Star Daily was contaminated with this kind of activity during the controversial nationwide . but at times leaned towards the opposition. and at the same time implored the people of Cebu to remain calm. DYLA. and hooking up with Radio Veritas for the national poll result. they have also served the public interest by providing a forum for showing the truth in the interest of the nation wish they made as their most important contribution as mass media. The DYMF. With this kind of event in our country. the open secret did not exempt anyone. In its February revolution coverage. DYRF.DYBU. Very few really listened to DYIM.

GMA (Channel 11) and RPN (Channel3) television stations. DYRM and DTEM-FM repeatedly appealed to its listeners to safeguard the ballots. The DYPL. few days before the February election. The Mindanao Cross. The two were purely commercial stations.DYSRbroadcast arm of the National Council of Churches in the Philippines. By 1992. In Dumaguete. It is said that three of the Sun-Star Daily columnist was reported for having a secret work to influence local newspapers to print stories favorable to KBL. and a number of national dailies and magazines updated the people of Cotabato City and the surrounding provinces on issues and happening during the snap election and the February revolution. radio mobilized people was so dependent on listening with radio stations.operated by the Catholic Diocese of Dumaguete. DXOR.Media Poll Count. Many more local mass media had a great role during the EDSA revolution by letting people know the happening during that that time including the Visayan Daily Star of Bacolod. Local radio stations DXMS. one locally publishing weekly. DYWC. then the former President Corazon Aquino supervised a smooth leadership turnover that witnessed the first free presidential race in two decades. DXCC and DXMO radio stations of Cagayan de Oro. Then . DXRC and DXCM. DYBR and DYVL radio station of Leyte.DXND team broadcast.related were strong supporters of the National Movement for Free Election (NAMFREL). But only DYSR and DYWC both church. The four local radio station.

to make a decision to go against Erap! Please pass on. The mobile phones become the key device used in coordinating collective action. Quickly following the senators‟ decisions. Filipinos were closely following the impeachment trial for Estrada. 19. Jan.Joseph Estrada came in as the third president in the post. who was brought to trial on charges of corruption and mismanagement. Estrada did not get the traditional honeymoon with the press. while other house member spearheaded a move to impeach the president. The House of Representatives decided to investigate the exposé. Newspapers immediately went to town with critical stories about him. Fresh into his term as a president in 1998. the public was outraged. Typical SMS messages include the following examples: “Wear black to mourn the death or democracy. When it was announced on television news broadcast that 11 senators had voted against unsealing evidence that would have easily convicted Estrada. Immediately. Mobile phones are ubiquitous in the Philippines. Filipinos began to send text messages to one another and to coordinate protests against the allegedly corrupt leader.” .” “Military needs to see 1 million at a rally tomorrow.” “Expect there to be rebels.Marcos era of rebuilding. Filipinos began responding to text messages calling them to action.

and Gloria Arroyo was sworn in as the new president. Inc. In reaction to the large protests. On contrary. Demonstrations and protests took place over five. Estrada resigned. can converge to create a powerful movement with lasting consequences. The events of People Power II exemplify how conditions ripe for political activity.All sources indicate that the messages calling for mass demonstrations were not the result of an alert system where Filipinos had signed to receive text about emergencies or calls to action.mail that was hoping to collect m1 million signatures to call for Estrada‟s resignation only received 91.mails.consuming nature of calling and speaking to individuals within your social network. and word of mouth. coupled with the power of emerging technology. wouldhave prevented the demonstrations from . police and army members sided with the protesters. a mobile operator in the Philippines. e. reported that in one day. combined with the time. period with an estimated one million Filipinos participating. However. cabinet fled their posts. 000 signatures. Smart Communication.. Rather. The origin of the first message calling for a gathering at the site of the 1986 revolution (People Power I) is unknown. low internet penetration. Looking at the local culture and circumstances. a crowd could have been mobilized via voice messages. over 70 million text messages were sent. it is not the imagination to think that multiple individuals had the same idea to organize at the same place as they did 15 years earlier. an e. Filipinos primarily received messages from peers within their existing social networks.

“The media. to preserve diversity of views.” says journalist Kunda Dixit. even in the freest countries. and to serve as a feedback mechanism for policy making in democracy.occurring quickly. . Filipinos were able to utilize a tool they were already familiar with – text messaging –to communicate their ideas and plans rapidly and present a forceful showing against Estrada immediately after the news about the vote was released. are therefore squandering their potential to be an agent of positive change. to give voice to minorities.