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Making a Real Difference in the Community

Discovering Women, is a new concept of magazine for women who are from 25 to 70 years of age. We intend to share real stories about real people - stories that introduce the many women in our area who are leading successful, abundant lives as they gracefully face everyday pressures, and which inspire others to make a difference. Discovering Women seeks to give advertisers a platform for creating more revenue by accessing the people with the most purchasing power - women. Our aim is for the magazine to become a coffee table item, which will be referred to often, between issues. Advertisers will reach a large number of people as our readers share their issue of the magazine with others, or go back often to the magazine for information about upcoming events, important contact information, which will be kept for future use.

Real Stories about Real Women

Our vision is that women recognize and fully utilize one anothers many gifts,
strengths and capacities, thereby fostering a strong, healthy community. Discovering Women Magazine has a growing vision... * It is a free, print publication, designed to provide a wealth of community information that influences the lives of women in Peterborough and the Kawarthas, and beyond. * It is a full-processed, colour and high-gloss publication, contemporary in look and appeal. * It is available for viewing online at www.discovering-women.com on Facebook, Google+, and on mobile devices.

Our mission is to provide a forum for women to tell stories that educate, inspire and empower others to live their best lives and into their greatest potential.

* It is a seasonal publication (four times per year), with 5,000 copies per issue. * It is advertised on radio stations, such as Magic 96.7, Energy 99.7 and Country 105 FM. * We partner with other businesses to bring added value to our readers. * We keep our readers informed of community events and important information via Twitter, Pinterest, Facebook.

How We Get Discovering Women Into The Hands Of Our Readers


* Discovering Women is distributed using a direct hand-to-hand approach, using strategic distribution locations, ensuring that every copy is received by the specific market our advertisers wish to capture - women aged 25 to 70. * It is available at many pick-up points where women frequent throughout Peterborough and the outlying areas (local businesses, coffee shops, restaurants, fitness centres, as well as hundreds of waiting rooms and other high traffic areas). For a complete list of pick-up points visit our Facebook page Discovering Women Magazine * It is distributed in specifically targeted neighbourhoods.

How We Get Our Readers Involved With Discovering Women


* We encourage feedback * We encourage input - we encourage our readers to let us know what topics they would like to read about. * We encourage our readers to nominate people whose stories ought to be told. Together, we will discover the strength of our community...women, whose gifts and strengths and capacities form the backbone of a healthy community. * We encourage our readers to engage with our collaborators, Naturopathic Doctors, Dr. Dana Marshall and Dr. Susan Joyce. Our Consult the Doctors Facebook Page, and weekly Live Chat encourage our readers to consider ways to improve their own health, as well as the health of their families. * We encourage our readers to engage with our advertisers - to consider our advertisers as they are making decisions about their family purchases. * We encourage our readers to be green - read and share. * Statistics show that one copy of a print magazine is read by an average of three people. We encourage our readers to improve that statistic by making sure that each copy is shared by four or more people. * We hold contests via our Facebook Page that encourage our readers to engage not only with Discovering Women, but also with our advertisers. * We direct our print and online readers and our Facebook audience to our advertisers businesses. * Our Events page will keep our readers coming back to the magazine to see what is going on in their community. * The Contact Phone List is a resource that keeps important numbers at hand for easy access. * Our QR Code page gives our readers access to deals offered by our advertisers; coupons are also available through our Facebook Page and may be used with Smart Phones or other electronic devices. * We at Discovering Women are supportive of many community causes relating to health and well-being, including the need for increased awareness about autism. And women support organizations. * We are commited to giving back to our community.

Page Layouts That Meets Every Advertisers Goals And Needs

Horizontal or Vertical

Business Card

Full Page

1/2 Page

1/4 Page Banner Horizontal or Vertical

1/8 Page Horizontal or Vertical

Small Ad +QR code

1/4 Page Vertical

ADVERTISING RATES - With our low rates, we make it easy for all businesses, big and small, to participate and promote in this magazine. (Rates shown are per issue)
Ad Size Full Page back cover size Single Double $2,800 $2,500 $2,200 $1,150 $930 $750 $510 $270 $140 Triple $4,300 $3,700 $3,350 $1,730 $1,400 $1,100 $760 $400 $200

With full payment by e-transfer or cheque on booking


$1,500 $1,300 $1,150 $600 $480 $400 $280 $160 $75

PRODUCTION SCHEDULE
Issue Fall 2013 Winter 2013/2014 Clear payment submitted Sept 15 2013 Nov 15 2013 Magazine Distribution Oct 1-10 Dec 1-10 April 1-10 July 1-10 Oct 1-10

Full page inside cover size Full page size 1/2 Page 1/4 Page Vertical 1/4 Page Banner size 1/8 Page Size Business Card Small Ad+QR code

Spring 2014 Summer 2014 Fall 2014

March 15 2014 June 15 2014 Sept 15 2014

AD DIMENSIONS
Width (in) Full Page 2583 x 3350 pixels 0.25 in bleeds 1/Vertical 1707 x2583 pixels 8.61 5.69 8.61 4.22 7.87 3.2 2.5 Height (in) 11.167 8.61 5.69 5.37 2.52 2 2

MATERIAL GUIDELINES
* We prefer to receive final ads in high resolution PDF or EPS format. Material sent digitally must include all fonts, artwork and images for the production of the advertisement. * All images must be TIFF or EPS format, in CMYK colour, and 300 dpi resolution. Files may be received by email or CD-Rom

1/2 Horizontal 2583 x 1707 pixels 1/4 Vertical 1612 x 1266 pixels 1/4 Banner 2362 x 756 pixels

Graphic Design and Photography: mbgraphicsevents@yahoo.com Editorial: linda@discovering-women.com 705-742-4126 or TEXT 705-977-1684 advertising SALES: miryam@discovering-women.com 705-243-0636 or TEXT 705-768-1035

Business Card 900 x 600 pixels Small Ad

Description for Advertising Packages on our Website and Blog Ad on the Website Discovering-Women.com with link to Facebook Ad on the Website Discovering-Women.com with link to Twitter Ad on the Website Discovering-Women.com with link to Linkedin Ad on the Website Discovering-Women.com with link to your business website Small design of Ad 250 x 150 px Banner design of Ad 600 x 200 px Promotional video on Video Section +Design included Coupon or Promotion on website section Coupon or Promotion on Discovering Women Magazine Facebook Page Event post on website section Event post on Discovering Women Magazine Facebook Page MP3 Ad recorded by client and edited by us Advertising on Blog DiscoveringWomenMagazine.com Full page description of business 300 words aprox. +2 photos and Links Promotions and Events will be Tweet once a week Blog posts share via Facebook, Twitter and Linkedin Advertising on website, when click on Ad will display a full page with information and photos of your business, like a mini website. Optional, for those who dont have a website. ONE TIME FEE FOR DESIGN $80

Basic x x

Silver x x

Gold x x

Diamond x x x

x x x x x x x x x x x x x x x

x x x x x x x x x x x

x x $25 x $50

x x $100

x x $200

*Buy a 1/4 page ad or larger on printed magazine and get one full page space to explain about your business 300 words approx. and 2 photos. *Submit your events as many as you like when you sign up for packages Silver, Gold or Diamond. *Events to be posted on printed magazine have a cost of $50 (will be posted on Facebook page and website ) *Events to be posted only on website and Facebook $20

New Event service: Get your event photos feautured on our website, we offer photography service too, contact us for more details.

Pic #2

Pic #3

Small Ad with 2 choices Pic#2 and Pic#3 The QR Code will send the reader directly to our Promotion Section For only $5 more of the small ad price, we can ad an extra QR code with your website

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