Project Charter

Project Name Project Manager Owner(s) Fun Day Mobile Festivals Chaka Kureva Mindkor Services, LLP Project Number Prioritization Start Date: Scheduled Completion Date: 00521CK High 07/14/2013

12/01/2103

Mission/ Purpose

Mindkor Services LLC is a child services company based in Indianapolis, Indiana and their primary role is to provide entertainment services to the youth. Over the past few years we have become aware that children have become increasingly marginalized as parents are becoming more involved in their careers and the schools have reduced the amount of physical activity programs that occur during school sessions or on school locations. This has had a direct result in the increase in dietary issues and created a society of youth that believe that the best fun should be had on a portable electronic device rather than out on the field running around and being active. Our goal is to create a mobile Festival Fun Day that travels around to various schools and suburban areas providing services that will encourage outdoor activity and physical activeness. We intend to provide services that are enjoyable and will ignite the adventurous spirit in the youth. The Project will create an experience that is enriching for children and captivating to kids of a young age up to the teenagers. The Project intends on creating a festive environment that will be easy to duplicate in different areas with relative ease. We do not want the set up costs to be too cumbersome and we also want to make the event fairly affordable to the youth so we can encourage maximum participation.

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SOW The Project will create a Fun and Festive environment in which children can come and immerse themselves for several hours. The project output is two-fold with the second objective being dependent on the first. 1) We want to have an environment where children can play on the following items and have a holistic outdoor experience - Jumping Castles - Go-cart races - Climbing Walls - Face and Fake Tattoo paintings - Organized races eg. Sack Races, Egg and Spoon races and Piggy back races - Build a block games - Basketball and Ring throwing games 2) The second product of the project is that everything stated above needs to be replicable in a different environment. If we cannot duplicate the effort then the project will be a failure. We also will provide food for sale at these events. We want to include the provision of Ice Cream, drinks, Hot dogs and Burgers at a fair price to the children and their parents or guardians. There are a variety of good tasting healthy options that we intend to have on sale instead of the general options often available at these types of events The deliverables of this Project will be: 1) The purchase of all the materials that we are going to utilize. 2) Sourcing the Staff for all the events and stands. 3) Sourcing catering for the food stalls. 4) Negotiations with schools or city councils for access to fields where we can host this Fun Day Festival. 5) Acquiring permits

Objectives

The objective of the Project will be to create a Mobile Festival Fun day that can be duplicated for an initial cost of $15 000 This project is essential because it will provide services that are needed amongst the youth of America. The excerpt below is from the CDC (Center for Disease Control) in an article on physical activity and academic behavior.

Business Need

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What is the relationship between physical inactivity and unhealthy dietary behaviors and academic achievement? Data presented below from the 2009 National Youth Risk Behavior Survey (YRBS) show a negative association between physical inactivity and unhealthy dietary behaviors and academic achievement after controlling for sex, race/ethnicity, and grade level. This means that students with higher grades are less likely to be physically inactive and engage in unhealthy dietary behaviors than their classmates with lower grades, and students who are physically active and do not engage in unhealthy dietary behaviors receive higher grades than their classmates who are physically inactive and engage in unhealthy dietary behaviors. These associations do not prove causation. Further research is needed to determine whether low grades lead to physical inactivity and unhealthy dietary behaviors, physical inactivity and unhealthy dietary behaviors lead to low grades, or some other factors lead to both of these problems http://www.cdc.gov/HealthyYouth/health_and_academics/pdf/physical_inactivity_unhealthy _weight.pdf

The article may not be conclusive on the problems created by inactivity but they do point to it as a possible contributing factor to high rates of low academic achievement. There also is a profit motive towards the project and we believe that the youth market is relatively lucrative and this project is going to create a product that is long lasting and highly profitable as it will appeal to a wide age group and provide them what they need as well as generate a decent turnover.

Project Manager and Stakeholders

Mindkor Services is comprised of 3 partners who have Financial, Project management and Education backgrounds. Being a small start up the project has to be moderate in size and stay close to budget. The Project will be managed by Chaka Kureva who is the Project Manager, Chaka has had several years of Project Management experience and we believe is the best candidate to run and manage the project. Gerald Jones has been appointed as the Finance manager and will be handling the financial aspects of the project. Benjamin Manzini has experience in the Social Services sector and has worked as a teacher, he will leverage his experiences and function as a key member of the management team.

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Milestones The proposed dates for the Project are: 1) Project Plan: Week 1 2) Budget Proposal: Weeks 3 3) Hire Key staffers: Week 5 4) Price comparisons: Week 7 5) Permits: Week 10 6) Purchase and delivery of Components: Week 14 7) Locate venues and Negotiate: Week 16 8) Hire Temp staff: Week 17 9) Market first Event: Week 17 10) Training of Staff: Week 19 11) Go-live: Week 20 Budget The budget for this Project has been capped at $15 000. This cost should cover the costs of setting up the project and expenses of running the project at go-live. Future events will be funded by the income generated by the first event.

User Acceptance Criteria/Quality

The success of this project will be measured by several factors. As a Project that is providing a service it is very important that our target audience buys in to the idea and finds the services we provide entertaining and enjoyable. It is also very important that after the event we get an acknowledgement from the parents of the children we are servicing that we have engaged the children in activities that are physical in nature and encouraged them to want to participate in other out doors events. Most importantly a measure of success will be in how replicable the first event will be. We would like this project to develop an event that is mobile and can move from town to town, district to district, school to school and reach as wide an audience as possible. If we cannot replicate the event with ease then we cannot consider the project a success.

High-Level Project Assumptions

There are several assumptions that we have made for this project: 1) Cost of equipment required will not be too high. 2) Our target audience will want this type of service. 3) There is not a lot of competition in this arena (there are festivals and play zones but none that are mobile and move around the way in which we envision ours). 4) The target market will be willing to pay for the services we intend to provide. 5) The target audience will have time to attend these events.

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High-Level Project Constraints

Every project will have factors that will limit or affect its success and the major limiting factor will be funding for the project. The Project sponsor has yet to approve the budget required and has requested that we supply a detailed budget first before approving the required funding. This project is based on the provision of children outdoor services in the form of a Festival Fun day type of event. The boundaries of the project will be in limiting the project to focus on the provision of these services and prepping the event activities. We will not extend the project into marketing the event and running print or other type of promotional activities. The marketing and promotional activities will be outsourced and run as a different project.

Exclusions and Boundaries

Major Risks

The major risks affecting the project could be: 1) 2) 3) 4) 5) 6) Permit restrictions Shortage of temp staffers Push back or lack of interest from our target market Costs of production Insurance costs Funding

KEY STAKEHOLDERS

Project Manager Authority Level Chaka Kureva Project Manager

Project Core Team

Gerald Jones Financial Director and Project Sponsor Benjamin Manzini Program Manager

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Type Name Project Manager Approval:

APPROVALS Signature Chaka Kureva

Date 7/11/13

Sponsor Approval:

Benjamin Manzini

7/12/13