ASIAN JOURNAL OF BUSINESS RESEARCH

(A Publication of Marketing in Asia Group, ISSN: 1178-8933) c/o Faculty of Economics & Business, Universiti Malaysia Sarawak 94300 Kota Samarahan, Sarawak, Malaysia. Tel: +60 82 582338 Fax: +60 82 582454 Email: drernest@feb.unimas.my http://www.magscholar.com/ajbr.htm

Submission Title:

_ Shopping Motives of Women in Mall Indian Perspective

Very Good

Extremely Weak

The quality of problem formulation The quality of the organization (logical flow) of the paper The clarity of the paper The readability of the paper The grammar of the paper Conceptual clarity (definitions and descriptions of constructs) Operationalization of variables Research design, including sampling, data collection (if applicable) Statistical analysis (if applicable) The paper's contribution to the discipline The quality of conclusions and recommendations (managerial implications and suggestions for further research) The paper's probability to stimulate debate

X X X X X X X X X X

Your overall recommendation: (Please use X in the appropriate column to reflect your response) Reject Tend towards reject Major revision X

Minor revision

Accept as is

Your comments on the paper (Please provide constructive feedback on a separate piece of paper. We would appreciate if you provide feedback pertaining to each section so the author can improve the paper further):

Introduction 3rd para, 2nd line... ....Few Indian....... shopping motivations (Tiwari, 2010; Lang, 2007; Nicholls et al......2007). Comment: it would be great if the author can detailed the findings of these previous researchers in Literature review section and connect these findings to the result of authors study in Discussion and Conclusion section.

Extremely Good

Review (Please use X in the appropriate column to reflect your response) Statement Very Weak Weak Good

ASIAN JOURNAL OF BUSINESS RESEARCH

(A Publication of Marketing in Asia Group, ISSN: 1178-8933) c/o Faculty of Economics & Business, Universiti Malaysia Sarawak 94300 Kota Samarahan, Sarawak, Malaysia. Tel: +60 82 582338 Fax: +60 82 582454 Email: drernest@feb.unimas.my http://www.magscholar.com/ajbr.htm

Review of Literature Overall comment on literature review: discussion on other researchers finding should be included, not limiting your discussion only on variables suggested by Bloch et al., 1994. Since the present study examines shopping motivation of women customers, literature review on shoppers (particularly female customers) motivation should also be debated. 1st para, 1st line... This study....... ) 1994. Comment A: this statement should be included in your Methodology. Comment B: Bloch, et als (1994) objective was to explore differences in mall habitat activity patterns and identifies mall related shopping orientations and the seven (7) shopping dimensions were their outcome. These seven (7) shopping dimensions are then borrowed by this author to examine shopping motivation of women customers in shopping malls??? Suggest author to change his/her purpose/aim of the study. Hypothesis: P1 to P7 are all on shopping dimensions (instead of shopping motivation). This does not seem to collaborate with authors research aim. Shopping Dimensions Convenience 11th line... On the whole, the mall management should provide the retail mix of tenants ........customers Comments: For years, most of the shopping mall in the world has implemented this, i.e., retail mix of tenants in a mall. Eg. Clothes, supermarket, cinema, food outlet, etc. Table 1 - suggest not to show this table as the researches and findings should have been discussed in the literature review section.

Methodology Comment: give rationale as to why judgment basis was use to gather your data. Author mentioned that interviews were conducted among a random sample of mall shoppers. Analysis on these interviews?

Respondents Sample Profile Last sentence... Therefore, the results.....can be generalized to ......Chennai. Comment: the generalized word is not appropriate in this context.

ASIAN JOURNAL OF BUSINESS RESEARCH

(A Publication of Marketing in Asia Group, ISSN: 1178-8933) c/o Faculty of Economics & Business, Universiti Malaysia Sarawak 94300 Kota Samarahan, Sarawak, Malaysia. Tel: +60 82 582338 Fax: +60 82 582454 Email: drernest@feb.unimas.my http://www.magscholar.com/ajbr.htm

Table II 1. Age: 18-25; 25-30; 30-40; etc.... In between range, should be different in year eg. 18-25; 26-30; 31-40, etc. 3. Occupation: Business, Professional, Salaried

The differences between these three items should have been explained in the Methodology section or put a bracket ( ) behind the items in the questionnaire eg. Business (self-employed), Professional (no salary); Salaried ( ), etc 4. Academic qualification: Professional Is this professional the same as those Professional in question 3? Frequency differs. 6. Monthly Income of the family: 10,000 20,000; 20,000 40,000, etc In between range, should be different in figure eg. 10,000 20,000; 20,001 40,000, etc.

Table III 2. Average time spent in mall: 1 2; 2 3; 3 -4 In between range, should be different in figure eg. 1 2; 2.01 3, etc, etc.

Analysis and Findings This topic should replace Respondents (after Methodology) Conclusion This topic should be changed to Discussion and Conclusion 7th para... However, the study has the following limitations...... further research. Suggest to be named under Limitation of study topic.

Appendix A : suggest not to show this table.