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The rapid growth in Indian telecom industry has been contributing to Indias GDP at large. Telecom Regulatory Authority of India was established to regulate and deal with competition among the service providers. Services like 3G and Portability will help to further increase the growth rate. The Indian telecommunication industry is one of the fastest growing in the world and India is become the second largest telecom market in the world by 2010. India added 113.26 million new customers in 2010-2011, the largest globally. The countrys cellular base witnessed close to 42% growth in 2010-2011, with an average 9.5 million customers added every month. It is estimated that telecom industry will generate revenues worth US$ 43 billion in 2011-12
IN this we have tried to capture the most of areas. Like, History of Telecom Industry, TRAI role and functions, awareness of Mobile Number Portability, and impact of MNP on telecom companies,
To find out the current scenario of Airtel and other telecom companies To know the consumer awareness regarding MOBILE NUMBER PORTABILITY
To know the SWOT analysis of Airtel To know the impact of MNP on telecom companies
History of Indian Telecommunications started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of Communications. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created: Videsh Sanchar Nigam Limited (VSNL) for international telecommunications & Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s, telecommunications sector benefited from the general opening up of the economy. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector.
New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. Indian telecom industry has the highest growth rate in the world. A record 5.9 Million new Mobile phone subscribers were drawn by the Telecom sector in India in the month of August 2006, according to the COAI (Cellular Operators Association of India). India, which is seeing over 8 million wireless subscribers being added every month (8.62 million in May 2008), is the fastest growing telephone market in the world. The government has reiterated the target of 500 million telecom subscribers and 20 million broadband connections by 2010.
1851
* First operational landlines were laid between Kolkata and Diamond Harbour. 1881 * Telephone service introduced in India 1882 * First telephone exchange was opened in Kolkata, Chennai and Mumbai 1883 * Merger telecommunication with postal system 1923 * Formation of Indian Radio Telegraph Company 1947 * Nationalization of all foreign telecommunication companies
to form the Post, Telephone and Telegraph under Governments Ministry of Communications. Total number of telephone in the country was around 80000
1960 * First Subscriber Trunk Dialing (STD) was commissioned between Kanpur and Lucknow 1975 * Department of Telecommunication (DOT) was established, separating from the postal system
1994 * Government announced National Telecom Policy in 1994. Licence issued for providing mobile phone services in 4 metros. 2 operators were given licence per circle for 10 years under a fixed licence fee regime.
1995 * Cellular service was commercially launched in India * Mobile licences issued for 19 more circles.
1999 * The new telecom policy (NTP 1999) was introduced. * The Government replaced the fixed annual licence fee with revenue share regime * Tele density 2%
2000 * The national long distance market (NLD) was opened up to the private sector with no ceiling on the number of players. * BSNL was hived off to form a separate corporate entity * Wireless Planning and Coordination wing of DoT was created to review and enforce the spectrum allocation policy. * The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) were created * BSNL and MTNL were allowed to offer cellular services
2001 * A fourth cellular operator from the private sector was allowed in each circle to launch mobile services
2002 * A subscriber linked spectrum allotment procedure was introduced. * USO fund established to improve the telecom services in the rural sector * ILD was opened up to private sector without any ceiling on the number of players * Bharti Airtel got listed in BSE & NSE * VSNL was privatized
2003 * Access deficit charges (ADC) was introduced to compensate BSNL for losses incurred in providing services in rural areas. * The Calling Party Pays regime was introduced where by subscribers no longer had to pay for incoming calls. * The Unified Access License (UASL) Regime was implemented allowing subscribers to offer fixed / mobile services using any technology. * RCom rolled out CDMA services which resulted in a tariff war. * Internet and GPRS were allowed through cellular service providers
2004 * Broadband policy 2004 was unveiled 2005 * The foreign direct investment limit in telecom was raised from 49% to 74% * Motorola started manufacturing mobile phone in India * Pure-play tower companies like GTL, Quippo and Essar entered the tower market. * The trend of recharge coupons with denomination values ranging from Rs 10 to Rs 200 for low end prepaid users. * Introduction of lifetime validity schemes on prepaid. * Aircel was acquired by Maxis
2006 * The Government launched Project Most (Mobile Operators Shared Towers) to promote passive infrastructure sharing. * Demerger of tower operations by RCom into Reliance Infratel * BSNL and MTNL launched te One India Tariff whereby the calls anywhere in the country
were charged at a flat rate of Re 1. * India became the 5th country in the world to join the 100 million mobile subscribers club. * In Aug 2006 India added 5 million subscribers and overtook China to become the fastest telecom market in the world.
2007 * Roaming rental was reduced to zero * Dual technology was allowed enabling service providers to offer both GSM and CDMA under the same licence subject to entry fee of 1651 cr (US $ 366 million) * Vodafone acquired 67% stake in Hutchison Essar for US $10.9 billion * Indus Towers was formed by Airtel, Vodafone and Idea. * 570 applications received for telecom UASL licence and spectrum allocation * DoT delinked spectrum from the telecom licence and introduced first come first served basis.
2008 * DoT issued 121 letters of intent for UAS licences. * Government awarded licence to 6 new players Datacom,Loop Telecom, Shyam Sistema, STel, Unitech Wireless and Swan Telecom. * Active infrastructure sharing permitted, whereby the operators are allowed access to common antenna, feeder cables, radio access network. * Tele density reached 26%
2009 * Bharti Airtel crossed 100 million subscriber mark * Mobile subscribers in India crossed 500 million mark
2010 * Aircel sold its portfolio of 17500 towers to GTL * 3G and BWA spectrum auctioned through an open and transparent auction process. Government earned Rs 67719 crore (US $ 15.05 billion) for 3G spectrum and Rs 38543 crore (US $ 8.6 billion) for BWA spectrum * Mobile subscriber numbers crossed 650 million * 3G spectrum allocated to Vodafone, Tata teleservicess, Bharti Airtel, RCom,Idea, Aircel and STel.
The Telecommunication Board consisted of the Secretary Telecommunications, who was the Chairman with Member (Finance), Member (Operations), Member (Development), Member (Personnel) and Member (Technology).
1989: The Telecom Commission was constituted. The Commission has the Dot Secretary as its Chairman with Member (Services), Member (Technology) and Member (Finance) as its full time members. The Secretary (Finance), Secretary (Doe), Secretary (Industries) and Secretary (Planning Commission) are part time members of the Commission.
1986: Department reorganized the Telecommunication Circles with the Secondary Switching Areas as basic units. This was implemented in a phased manner. Bombay and Delhi Telephones were separated to create the new entity called MahanagarTelephone NigamLtd. (MTNL).
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GSM August, 1995: GSM entered India. Historic first cell phone-call was made by Mobile Net-joint venture between Telstra (Australia) & B.K. Modigroup. Mobile revolution began in Kolkata. Handset costs-40,000 & Call tariff-17 rs/min.
CDMA 1996: Tata tele services was the first to launch CDMA mobile services in India with the Andhra Pradesh circle
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January 1997: TRAI was formed. To provide an effective regulatory framework and adequate safeguards to ensure fair competition and protection of consumer interests. 1998: First tariff order issued in thus reforms effective from 1998.
Role Section 13 of the TRAI Act gives adequate powers to TRAI to issue directions to service providers. Under Section 14 of the Act, the TRAI has full adjudicatory powers to resolve disputes between service providers. TRAI will be assigned the arbitration function for resolution of disputes between Government (in its role as licensor) and any licensee.
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Founded
1985
Headquarters
Key people
Sunil Mittal
Industry
Telecom
Products
Mobile
and
Telecommunication DTH
Slogan
Express Yourself
Website
www.airtel.in
Brand Ambassador
Shahrukh Khan, Karina Kapoor,Sachin Tendulkar,A.R.Rahman, Saifali Khan, Madhvan,Vidhya guar) Balika
Balan,Anandi vadhu.
(Avika
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Founded
Headquarters
Newbury, England, UK
Key people
Arun Sarin, CEO Sir John Bond, Chairman John Buchanan, Deputy Chairman Andy Halford, CFO
Industry
Mobile telecommunications
Products
Slogan
Happy to help
Website
www.vodafone.com
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Type
Idea: Subsidiary
Founded
Spice: 1997
Idea: 1995
Headquarters
Key people
Telecom Mobile operator Spice: Spice Hai toh life hai (If there's Spice then there's Life.)
Idea: www.ideacellular.com
Brand Ambassador
Abhishek Bachan
15
Founded
Headquarters
Key people
Telecommunications Wireless
Products
Telephone
Internet
Television
Website
Brand Ambassador
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Founded
2000
Headquarters
Key people
Industry
Telecommunications
Products
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Founded
Headquarters
Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi
Key people
Industry
Products
ownership
Website
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Founded
Headquarters
Key people
Industry
Telecommunications Wireless
Products
Telephone
Internet
Website
Uninor.in
Parent company
Telenor (67.25%)
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MARKET SHARE
AIRTEL RELIANCE VODAFONE BSNL+MTNL IDEA TATA AIRCEL OTHERS
7% 11% 11%
6%
20%
17%
11%
17%
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Founded
1985
Headquarters
Key people
Sunil Mittal
Industry
Telecom
Products
Mobile
and
Telecommunication DTH
Slogan
Express Yourself
Website
www.airtel.in
Brand Ambassador
Shahrukh Khan, Karina Kapoor,Sachin Tendulkar,A.R.Rahman, Saif ali Khan, Madhvan, Vidhya Balan, Anandi (Avika guar) Balika vadhu.
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Bharti Airtel is the largest wireless service provider in our country and the 5th largest integrated telecom operator in the world. It has presence in all the 22 telecom circles in India and operations in SriLanka, Bangladesh and Africa. The company provides its wireless services under the GSM (Global System for Mobile Communication) technology. It also offers broadband, IPTV (Internet Protocol Television) & Digital TV services. The company had an aggregate of 220.9 million subscribers as of March 31, 2011 including 211.9 million mobile services customers. Bharti Airtel gives an integrated suite of telecom solutions to its enterprise customers, in addition to providing long distance connectivity both nationally and internationally. All these services are rendered under a unified brand Airtel. The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Ltd that also owns 42% of Indus Towers Ltd. This first-mover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Sky cell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Mumbai Stock Exchange and National Stock Exchange
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of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh and 16 African countries. Today, Airtel is the largest cellular service provider in India and fifth largest in the world.
Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asias leading integrated telecom services providers with operations in India and SriLanka. The company has an aggregate of over 113.4 million customers as of end FEBRURARY 2011, including 110.51 million mobile customers. Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel is structured as four strategic business units Mobile, Telemedia, Enterprise, and Digital TV. The mobile business offers services in India and SriLanka. The Telemedia business provides broadband, IPTV, and telephone services in 95 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides Direct-to-Home TV services across India. All these services are provided under the Airtel brand. Airtels national high-speed optic fibre network currently spans over113, 326 R kms covering all the major cities in India. The company has two international landing stations in Chennai and Mumbai that connect two submarine cable systems i2i to Singapore andSEA-ME-WE-4 to Europe .To understand Bharti Airtels success requires an understanding of Indias unique telecom market and the firms commitment to building strong customer trust and confidence. Bharti Airtel is already one of the most integrated Telcos in the world and is on track to achieve its goal to become the Most Admired Brand in India. Bharti Airtel is the leading mobile telecom provider in a hyper-competitive and cost conscious market, which necessitates innovation and cost optimization
.From 2008 to early 2009, Bharti AirteL added 32 million new customers, and believes it can add another 100 million customers in a few years. At its current pace of nearly 100,000 new customers per day, this goal seems well within reach. In order to deliver the highest quality
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service at the lowest possible cost, the firm has had to embrace the business model that has helped make India an economic powerhouse: business process outsourcing (BPO).The firm outsources many of its most fundamental functions and infrastructures, including its information technology (IT) operations to IBM, Nortel and Wipro; its communications networks to Ericsson and Nokia Siemens; and its contact centre operations to Nortel and Wipro. With 25contact centers and 15,000 agents nation wide, Bharti Airtel needed to find away to reduce the cost of delivering excellent customer service and handle millions of customer calls each month
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Bharti Airtel received several awards and recognitions during the year. Some of them were: Rated as the Strongest Brand in the Economic Times- Brand Finance Brand Power Rating. Airtel was the only corporate brand to be awarded the AAA rating. It improved its rating from the previous AA+. Airtel was also rated as the 7th Most Valuable Brand in India with a brand value of USD 2.5 bn and Bharti Airtel was the only telecom player to feature amongst the top 10 most valuable brands
Featured in Forbes Asias "Fabulous 50" companies of Asia Pacific. The coveted list includes Asia Pacific's biggest listed companies with revenues or market capitalization of at least USD 3 bn and picked by Forbess editors on the basis of the best aggregate scores for long-term profitability, sales and earnings growth as well as projected earnings and stock-price gains
Recognized as the Best Global Wholesale Carrier for 2009 at the Telecoms World Awards Middle East. Telecoms World is one of the flagship annual awards by Terrapin, one of the leading business media organizations for international telecom carriers and service providers
Rated as India's Best Enterprise Connectivity Provider for 2009 at the Annual Users Choice Awards instituted by PC Quest. This recognition came based on an IDC survey spread over top eight Indian cities across four zones
Bharti Airtels low cost computing device Airtel Net PC was recognized by Hindustan Times as one of the Top 9 Best Tech Products of 2009
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Awarded the Most Preferred Cellular Service Provider Award at the CNBC Awaaz Consumer Awards 2009
Awarded the NDTV Profit Business Leadership Award 2009 in the telecom sector. Instituted to award organizational excellence, these awards promise to acknowledge the best, the brightest and the most dynamic of Indian organizations that have emerged leaders in their respective verticals
Bagged top honours in the Voice & Data 100 survey, winning five of the Voice & Data Telecom Awards 2009. Bharti Airtel was named the Top Telecom Services Provider of the Year 2009. Manoj Kohli, CEO & Joint Managing Director was named the Voice & Data Telecom Person of the Year 2009. The awards also named Bharti Airtel as the Top VSAT Player 2009, Top NLD Player 2009 and Top Cellular Services Provider 2009
Bharti Airtel has recently won multiple recognitions in the field of Information Technology including Spamhaus Group Whitehat Network Star; Security Strategist Award and Intelligent Enterprise Awardat the Technology Senate 2009 and CIO Hall of Fame
Selected amongst the top 10 winners of the IDC Enterprise Innovation IT Awards 2009 across APAC region for the BSSTransformation Project which integrates 15 major applications and automates over 200 processes. These awards are presented to companies that demonstrate best practices, use IT in innovative ways to deliver competitive advantages to the organization and enable growth
Bharti Airtel was declared as the Service Provider of the Year and Wireless Service Provider of the Year by Frost & Sullivan Asia Pacific ICT Awards for its outstanding performance in the South Asian region
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4.5.1 VISION To build India's finest business conglomerate by 2020 Supporting education of underprivileged children through Bharti Foundation Strategic Intent: To create a conglomerate of the future by bringing about Big Transformations through Brave Actions.
4.5.2 MISSION We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more
4.5.3 OBJECTIVE A...To undertake transformational projects those have a positive impact on the society and contribute to the nation building process. B...To diversify into new businesses in agriculture, financial services and retail business with world-class partners C...To lay the foundation for building a conglomerate of future
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4.6. PRODUCT MIX OF THE COMPANY APRODUCT Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS
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B.PRICE Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI.
C.PLACE It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.
D.PROMOTION
Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the product. In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is perhaps the most downloaded tune in India.
Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more
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STRENGTHS
Cost advantage Current leaders in quality service Largest distribution network Ability to constantly innovate Highly skilled workforce Entrepreneurial zeal Airtels increased equity and market cap.
WEAKNESSES
To prove credibility Price pressures Need for Government support Awareness Sales and Marketing
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OPPORTUNITIES
To sustain passion and commitment Airtels market share increasing at other service provider Expense. Thus opportunity to wipe it out. Attain higher value services Collaborative business needs to be explored Vertical repeatable solution s. Low penetration level in rural markets.
THREATS
Foreign investment Global trends moving from GPS to WLL. Lack of global parity in telecom tariff Other competition
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MNP (Mobile Number Portability) is the service that allows a subscriber to shift from one service provider to another without changing his/her original mobile at a minimal charge (` 19 in India). However, it requires a period of 4 days for completion of porting of mobile number except in J&K, Assam and North East where it will be 12 days. In India it has started in Haryana from 25 November 2010 and would be launched in pan India by 20 January 2011. It is expected that the MNP effect will be mixture of various aspects in India. Because considering different perspective of present Indian telecom sector, it shows that there will be partial impact of MNP in the market.
Indian Telecom market comprises of ~ more than 91% prepaid subscribers and already this segment is having annual churn rate from 5070%. Hence, there will not be any big move in this segment. Though, the postpaid segment which is ~ 9% or less of total subscribers base in India and contributes around 20% of overall subscribers revenue would be expected to have higher churning rate as compared to present rate of 1224%. With this point of view small players or new entrants would try to shift these high end customers from large players towards their arena by providing special facilities and low tariff plans for them. Hence, this may lead to further tariff war in terms of voice and data usage. However it is only possible if such high end customers are unhappy with their present operators regarding quality of services and network.
Therefore with rise of MNP all operators are trying to improve the quality of services so as to retain their subscribers especially high end users. However, such high end users will not be attracted much by low tariffs because their mobile usage expense is much lower as compared to disposable income and that is why they would like to remain stick with their present operators.
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The 3G launch will also play an important role in churning, as all those players who have not received 3G spectrum (i.e. new entrants) will face shifting of their subscribers towards the operators providing 3G services (i.e. large players). Since, 3G services will provide better voice quality, lower dropped calls and improved network along with enriched VAS experience which will be enough to attract high end subscribers. With launch of 3G by most number of private operators PSU operators like MTNL and BSNL may observe substantial shift of subscribers mainly because of its poor quality service experience.
In case of CDMA subscribers MNP is going to hit more due to boundaries of limited number of mobile handset (i.e. limited featured phone) as compared to those available for GSM mode and in CDMA there are only 3 operators in India as compared to those are in GSM (i.e. 15 service providers). Hence, wide variety of services available for subscribers in GSM from tariff to VAS etc.
To grab the opportunity through MNP Telcos have started aggressive promotions & marketing campaigns along with fresh offerings for new customers, such as:
Idea started the advertisement switch to Idea and is also providing many attractive offers as well.
Tata Do Como has launched a section on Mobile Number Portability. The offers include free talk time and Free 3G services usage.
BSNL is also offering free talk time of Rs. 100, and free unlimited GPRS for a month.
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Below tables represents LSAs and zones for MNP service. MNP ZONES S. No. 1 2 3 4 5 6 7 8 9 10 11 ZONE 1 Licensed Service Area Gujarat Haryana Himachal Pradesh Jammu & Kashmir Maharashtra Punjab Rajasthan Uttar Pradesh (E) Uttar Pradesh (W) Delhi Mumbai ZONE 2 Licensed Service Area Andhra Pradesh Assam Bihar Karnataka Kerala Madhya Pradesh North East Orissa Tamil Nadu including Chennai West Bengal Kolkata
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The facility of Mobile Number Portability (MNP) Service was introduced on a pilot basis in the service area of Haryana on 25th November 2010. After successful trial, it was introduced all over the country from 20th Jan 2011.
The Authority has reviewed the status of Mobile Number Portability recently. As per the reported data, till 5th February, 2011, about 17.11 lakh subscribers have submitted their requests to different service providers for porting their mobile number. Out of these requests, around 2.29 lakh pertains to Haryana Service area wherein MNP was implemented earlier. In rest of the country, in Zone-I (Northern & Western Region) maximum number of requests have been received in Gujarat (1.67 lakhs) followed by Rajasthan (1.44 lakhs) whereas in MNP Zone-II (Southern & Eastern Region) maximum Number of requests have been received in Karnataka (1.16 lakh) followed by Tamilnadu service area (1.14 lakh).
TRAI is constantly monitoring the implementation of MNP in the country. Based on the complaints and feedback received, TRAI has instructed the service providers to strictly comply with the provisions of MNP Regulations. It has been noted that certain port-in requests were rejected by the service providers. The major reasons for rejections are incorrect Unique Porting Code submitted by subscriber in the porting form, non-completion of 90 days from the date of activation of mobile number, existing contractual obligation and non-payment of outstanding bill.
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Unique Porting Code is an 8 digit code generated by the Donor operator when a subscriber sends an SMS to 1900. First two characters of the Unique Porting Code are Alphabets (denoting the service provider code and service area code) and remaining 6 digits are numerical characters except numeric 0 (zero). This Unique Porting Code should be filled in the Porting form without any error. Before submitting the porting request, subscribers should match the actual Unique Porting Code received by SMS; with the Unique Porting Code they have entered in the porting form so that there Is no chance of any error?
b) Non-completion of 90 days: The subscriber is eligible for porting only if he has completed 90 days from the activation of the existing mobile connection or last porting date of mobile number which ever is applicable. The subscribers may ensure the same before applying for porting.
c) Subsisting contractual obligations: The Donor operator can reject a porting request if there are subsisting contractual obligations in respect of which an exit clause has been provided in the subscriber agreement but the subscriber has not complied with such exit clause.
d) Non-payment of out standing bill Donor Operator can reject a porting request if there are outstanding payments due from the subscriber by way of pending bill or bills, as the case may be before the date of application for porting. Therefore subscribers must ensure that their last bill is fully paid before applying for porting. They should also attach a copy of the paid bill receipt while Applying for porting. In order to avoid rejections of their porting requests, subscribers are advised to read the eligibility conditions carefully before submitting a porting request.
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Customer guide for availing the facility of Mobile Number Portability Request for porting
I. Contact the new mobile service provider to whom you want to port your mobile number.
III. Read the eligibility, probable reasons for porting rejection and other conditions carefully.
IV. If eligible, fill up the CAF and Porting Form. For filling up of porting form you need a Unique Porting Code (UPC)
V. To obtain UPC send SMS from the mobile number you want to port to the number 1900 with text PORT followed by space followed by your 10 digit mobile number you want to port. [As pre-paid SMS is not permitted, in Jammu & Kashmir the subscriber has to dial 1900 to get an UPC, the operator at 1900 provide the UPC after verifying Subscriber number with CLI. ]
VI. It may be noted that you will receive an auto generated 8 digits UPC from the Donor operator. The first two characters of the UPC consist of Alphabets and remaining 6 digits will be numerical characters except zero. The UPC is valid for 15 days (30 days in case of J&K, NE & Assam Service Areas).
VII. Submit the duly filled Porting Form and CAF along with requisite documentary proof to the mobile service provider.
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VIII. If you are a post paid subscriber, submit a paid copy of the last bill issued along with Porting Form and CAF.
IX. Obtain new SIM card from the new service provider
X. Service provider may charge porting charge maximum up to j 19/- You can withdraw your porting request within 24 hrs of applying. However, the porting charge is nonrefundable.
XI. Your new mobile service provider will intimate you the date & time of porting on your mobile phone.
XII. Change over takes place on the 7th working day (15th working day in case of Jammu & Kashmir, Assam and North East service areas).
XIII. The service disruption time shall be around 2 hrs during night time of the date/time of porting.
XIV. Replace the old SIM with the new SIM provided by your new mobile service provider after the specified date and time.
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_ You are allowed to move to another mobile service provider only after 90 days of the date of activation of your mobile connection or from the date of last porting of your mobile number, which ever is applicable.
You are allowed to change mobile service provider within the same service area only.
If you are a postpaid subscriber, please ensure that you have paid all the dues as per your last bill (You will have to sign an undertaking in the Porting Form also).
If you are a Pre-paid subscriber, please note that the balance amount of talk time, if any, at the time of porting will lapse.
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Positives:
1. Operators who are having existing pool of strong customer base will be able to retain customer by providing competitive services.
2. New telecom service providers can survive in the market by providing competitive tariffs and VAS.
3. ARPU is likely to improve as customer reduces number of active connection of several operators.
Negatives:
3. Complex task to find out subscribers owns by operators as it can Change service providers when ones found better value for money
4. Cartel in the existing operators to form synergy lead to hard game for rest of the players.
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Positives:
1. Subscribers would likely to have efficient services at cheapest rate. 2. Can retain one number lifetime while choosing competitive plans from other operators. 3. CDMA users can switch to GSM network providers without changing the handset, and hence subscribers need not to purchase the different handset for the different network.
Negatives: 1. Fees for transfer is yet not decided as new services introduced it will cost high. 2. A subscriber is eligible to make a porting request only after 90 days Of the date of activation of his mobile connection. 3. Subscribers transferring the mobile number with some balance amount, no credit transfer would be allowed to the new account. 4. Consumers allowed to change operators within their registered circle only (So if you are moving to another city and want to retain your mobile number, MNP is not the answer).
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5.4 ADVERTISING
Airtel basically uses two appeals to connect to the users Emotional Humorous attracting Airtel signed on music composer A.R.Rehman and changed its tune to "live every moment": rah mans signature tune for Airtel is the most downloaded ringbone in India. But that was just part of the ongoing communication. The following year Airtel adopted the "express yourself" positioning, which is also its current tagline. Youth icons like Shahrukh khan and Sachin Tendulakar were brought in as brand ambassadors to attract youngsters
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Vodafone have a huge market share due to its better service and good network. But the thing that differentiate it from the competitors that it provide the more and more number of the value added services. Latest advertisement of Vodafone: Zoo zoos is ve ry attracting and it increases the sales of the Vodafone, the marketing manager of Vodafone reveals that statement.
Vodafone is a has a brand image in the mind of public due to their willingness to provide the best service.
Vodafone focused more and more on the value added service and marketing. Recently Vodafone gave its whole concentration by a series of advertisements of ZOOZOO series. This move of Vodafone proved very successful to attract the more and more number of the customers
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ADVERTISEMENT CAMPAIGN
The whole advertisement and promotion is designed by taking urban youth in focus but there are large no of youths in rural sector as well and they can be their future consumers. Taking big stars as brand ambassador is good decision. But organizations can further use recent bronze medalist Boxer Vijendra Kumar as there endorsement. Vijendra is having good looking personality and he belongs to rural area so in this way rural people will start associating themselves with that brand SABKA AIRTEL. Airtel can also use BALIKA VADHU fame ANANDI (Avika gaur) targeting rural women and rural youth Youth to Drive Growth:--Airtel should more concentrate towards the youth. As the increasing market share of rivalry brand Virgin, clearly shows that youth can play a major role in this competition. Attracting the Youth: -- To attract more youth community Airtel can go for more and more plans for youth under the same brand SABKA AIRTEL. In this plan Airtel can give SMS pack (its for SMS generation), cheaper call rates schemes only for school and college going students. In this plan Airtel should go for the heavy youth promo with fast dance track and cute guys and gals.
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Mobile service providers should provide the web access at cheaper cost.
Telecom market is quite competitive so mobile service providers should provide the services at cheaper cost.
Mobile service providers should focus on providing better network coverage Especially BSNL.
Mobile service providers should provide various schemes for their existing customers.
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(In advantage plan now there is changes there is 400 min free local+STD min free and 149 sms and local & STD call rates is 0.5p/min)
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TOP GAINERS Operator Idea Vodafone Airtel Aircel TOP LOSERS Operator RCOM BSNL+MTNL TATA Videocon PORT IN 266778 305634 692804 20015 PORT OUT 1396006 872484 912072 60602 NET -1129228 -566850 -219268 -40587 PO/PI ratio 5.23 2.85 1.32 3.03 PORT IN 1522429 1807408 1947589 476555 PORT OUT 883369 1173819 1345261 395376 NET 639060 633589 602328 81179 PO/PI ratio 0.58 0.65 0.69 0.83
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CHAPTER 6
RESEARCH METHODOLOGY
6.1 Sources The success of any Telecom companies depends on how well they are able to align With the objectives and needs of individual customers, and is able to provide proper solutions to them. To know how a company is performing and whether They have any cutting edge advantage over competitors, an intensive study of the market is absolutely necessary. In order to understand the performance of different companies in the market, we did two types of surveys, primary survey and secondary survey.
6.2 Primary survey Primary survey included:Visiting websites Prepare a questionnaire for the market survey. Meeting different people to know their views, perception and Preference of different insurance companies.
6.3 Secondary survey Secondary survey included of magazines, journals, and internet
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Sampling Technique:
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1. GENDER
% 75% 25%
GENDER
25%
Male Female
75%
INTERPRETATION:From the above tabulation we can say that most of our respondents are male and very less number of female
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2. AGE GROUP
Age group %
9 45 33 13
%
below 20 21-30 31-40 40 & above
13% 33%
9%
45%
INTERPRETATION:From the above we can say that most of our respondents falls between 21-30 age group and very less respondents are of below 20 age group
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3. OCCUPATION
OCCUPATION
% 36
33 11 20
Student
Proffesion
Service
Business
INTERPRETATION:From the above tabulation we can interpret that most of the respondents are students and service person and very less number of respondents are professionals
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Service provider
40 35 30 25 20 15 10 5 0 Series1
Axis Title
Airtel 35
vodafone 25
reliance 11
idea 10
tata 2
aircel 1
others 13
INTERPRETATION:From the above data we can say that the most of the respondents are using Airtel mobile connection while very less number of respondents using Aircel and Tata.
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% 76 24
MODE
INTERPRETATION:From the above tabulation we can say that the most of the respondents are having prepaid mobile connection.
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Monthly exp. below 100 101-200 201-300 301-400 401-500 500 & above
% 15 19 14 11 13 28
Monthly expenses
30 25 Axis Title 20 15 10 5 0 % below 100 15 101-200 19 201-300 14 301-400 11 401-500 13 500 & above 28
INTERPRETATION:From the above we say that most of respondents having monthly expenses of around 500 or above on their current mobile connection and very less customers are having less than 100 Rs of monthly expenses on their mobile connection.
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level
INTERPRETATION:From the above tabulation we can say that most of the respondents are satisfied with their current mobile operator.
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8. If you are dissatisfied with your current operator then what is the reason behind this?
REASON
no
9 12 5 3
reason of dissatisfaction
15 10 5 0
9.00
INTERPRETATION:From the dissatisfied users most of the users are dissatisfied because of the call rates and very less users having the problem of after sales service.
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9. Which new connection you want to go if you are dissatisfied with your current operator?
operator NO
9 8 3 0 1 5 3
NO
10 9 8 3 0 5 1 3
INTERPRETATION:From the above tabulation we can say that most of the respondents who are dissatisfied with their current operator wants to go with the Airtel and no customers want to go with tata or Aircel
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YES NO
90 10
Chart Title
10%
YES NO 90%
INTERPRETATION:From the above data we can say that out of 100 respondents 90 respondents are aware about MNP. Hence we can say that most of the users are aware about Mobile number portability
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YES NO
92.22 7.78
Chart Title
YES NO
8%
92%
INTERPRETATION:From the above tabulation we can say that most of the respondents who aware about MNP are also aware about the procedure to be followed for MNP
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12. Since MNP has been implemented would you change your mobile connection
YES NO
19 81
Chart Title
YES 19% NO 81%
INTERPRETATION:From the above tabulation we can interpret that the most of the respondents have not tried MNP
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4 6 9
Chart Title
9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00 TRY MNP Series1 4.00 Not satisfied with current operaor 6.00 other 9
INTERPRETATION:From the above data we can say that most of the respondents who tried MNP have changed their current operator because they are not satisfied with their current operators call rate or network.
Axis Title
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14. How important/useful do you think would mobile MNP prove to be Indian market scenario?
extremely important very important somewhat important not very important not at all important
29 27 21 15 8
29
27 21 15 8
extremely impotant
very important
somewhat important
INTERPRETATION:From the above tabulation we can say that most the respondents thinks that MNP is very important to the current Indian market scenario while very less number of respondents thinks that MNP is not at all important to Indian market scenario
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Ho: - There is relationship between occupation and opinion regarding MNP H1:-There is relationship between occupation and opinion regarding MNP
somewhat important
10 3 3 5 21
TOTAL 36 11 33 20 100
FO 6 8 10 7 5 5 2 3 1 0 10 12 3 5 3 8 5 5 2 0
Fe 10.44 9.72 7.56 5.4 2.88 3.19 2.97 2.31 1.65 0.88 9.57 8.91 6.93 4.95 2.64 5.8 5.4 4.62 3 1.6
Fo-Fe -4.44 -1.72 2.44 1.6 2.12 1.81 -0.97 0.69 -0.65 -0.88 0.43 3.09 -3.93 0.05 0.36 2.2 -0.4 0.38 -1 -1.6
(Fo-Fe)2 19.7136 2.9584 5.9536 2.56 4.4944 3.2761 0.9409 0.4761 0.4225 0.7744 0.1849 9.5481 15.4449 0.0025 0.1296 4.84 0.16 0.1444 1 2.56
(Fo-Fe)2/Fe 1.888 0.304 0.788 0.474 1.561 1.027 0.317 0.206 0.256 0.88 0.0193 1.0716 2.2287 0.0005 0.0491 0.8345 0.0296 0.0313 0.333 1.6 13.899
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degree of freedom
= 0.05
CONCLUSION:Looking in the table of Chi-square for the degree of freedom 12 and significance level 0.05, we get the value 21.0261. As the chi-square value falls in the accepted region, the null hypothesis will be accepted. Hence, there is relationship between occupation and opinion
regarding MNP.
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6.7 FINDINGS
From the above research we find that most of the customers using Airtel connection and 2nd number Is of Vodafone
We have found that most of the customers is using prepaid connection and only businessman is using postpaid connection
We have found that near about most of respondents are satisfied with their current operator
We have found that out of most of the respondents who are dissatisfied with their current operator are because of call rates.
We have found that out of 29 dissatisfied customers most of the respondents are want to go with Airtel and no respondents want to go with Aircel
We have found that out most of the respondent are aware about the procedure to be followed for MNP
We have found that less number of respondent have not tried MNP
Out of respondents who tried MNP, most of customers have changed their operator because of dissatisfaction with the current operator . We have found that most number of respondents thinks that MNP is extremely important for Indian market while very less number of respondents thinks that MNP is not at all important for Indian market
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6.8 SUGGESTIONS
After the complete analysis of entire STUDY we put forward a set of recommendations which are a follows:
Telecom companies should establish widespread and conspicuous distribution to match that of the competitors. The distribution network shall make the product visible and available at convenient locations.
Large part of Indian rural market is still untapped therefore airtel is required to bring that area under mobility The tele density in urban and rural india is not that much high as compare to other countries like china, US.
Lowering the tariff plans of the service providers will increase more competition
SO many new players are entering in to the Indian telecom market; so much concentration should be defending the market share and leadership.
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6.9 CONCLUSION
At the end of the report we conclude that the consumers are aware about MNP. it seems number portability would induce greater competition among mobile service operators Today consumers needs proper call rates and network connection. The consumer purchases the product due to call rates, network etc. From the analysis we can conclude that Airtel is more popular amongst the customers. After the introduction of MNP most of the customers want to go with Airtel, Vodafone and idea. Now days due to very more competition the consumers are very savage to their particular product. We have found that most of the customers are using prepaid connection and only businessman is using postpaid connection According to the customers point of view, MNP proves to be very important to the current market scenario. It leads to increase in competition and it benefits the consumers. Hence from the customers point of view MNP proves to be successful in India.
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6.10 LIMITATION
The first limitation of this project is the title its self as it is difficult to find out the Impact of MNP on telecom sector
Sometime its happened in case of if the responder would be female and the survey would be male and they may not have good communication enough for survey.
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6.11 BIBLIOGRAPHY
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Male
Female
Below 20 30-40 5) Occupation: Student Service 6) Do you have mobile connection 7) Which Mobile connection do you own: Airtel Tata Other specify Reliance Vodafone
Idea Aircel
8) What is the mode of your mobile connection? Prepaid 9) What is your monthly spending on your mobile connection? Below 100 300-400 Above 500, specify 10) How satisfied are you with your current mobile connection? 100-200 400-500
Postpaid
200-300
Absolute Satisfied
Satisfied
Average
Dissatisfied
Absolute Dissatisfied
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11) If you are dissatisfied or absolute dissatisfied with your existing operator, then what is the reason behind this: Network problem VAS Call rates After sales service
12) If you are Dissatisfied or Absolute Dissatisfied in Q 10, then which new connection you want to go? Airtel Tata Other, specify 13) Do you know MNP? Yes No 14) Are you aware of the procedure to be followed for MNP? Yes No Reliance Vodafone Idea Aircel
15) Since MNP has been implemented would you change your mobile connection? Yes No
16) If yes in the above question, what is the reason for switching? Try MNP Other, specify 17) How important / useful do you think would mobile MNP prove to be Indian market scenario: Extremely important Somewhat important Not at all important 18) Any suggestions for your existing operator: Very important Not very important Not satisfied with existing operator
Date:
Signature:
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