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Stonesoft Brand
THERE IS A STRONG APPEAL IN SAMENESS. NOT STANDING OUT FROM THE CROWD. REPEATING THE SAME LINES. ABOUT THE EMPERORS NEW CLOTHES. WE REJECT THAT. - STONESOFT BRAND STORY
Brand Essence
THE STONESOFT BRAND IS A UNIQUE, STRONG AND LIVING ENTITY. IT IS EXPRESSED THROUGH OUR ACTIONS AS INDIVIDUALS AND AS A COMPANY. THE ESSENCE OF OUR BRAND IS ALSO REFLECTED IN ALL ELEMENTS OF OUR VISUAL IDENTITY.
LOVE
INTEGRITY
DISRUPTION
DISRUPTION
A dynamic world needs dynamic security solutions
Disruption means interrupting the continuity, the status quo. For Stonesoft disruption is about doing things so differently that everybody takes notice. When security is becoming ever more complex, what we do is make things simple. That is our goal. As disruptors, we attempt to overturn the foundations of the security power story. Not because we would want to, but because it has to be done. We have seen the truth and know the the illusion of security and what real world security means. When the establishment has become an impediment to customers security, the time is ripe for disruption. That is our way.
Brand Attributes
THE STONESOFT BRAND IS BUILT OF THREE KEY ATTRIBUTES BRAND DESCRIPTORS THAT CAPTURE THE ESSENCE OF OUR BRAND WHO WE ARE. THESE THREE ATTRIBUTES DEFINE HOW WE ACT ON THE MARKET, AND INSIDE THE COMPANY.THEY ARE BOTH THE TRUE FACE AND THE DNA OF STONESOFT.
LOVE
Our R&D = customer service Recommended by customers
To be successful means going all the way. It means embracing customers, embracing R&D, going where others fear to tread. Why do we do it? Because we love what we do, we love serving & protecting our customers. We love researching the eld, nding better and better ways to ght the good ght, and keep our customers happy. Love is at the heart of what we do. Thats a love affair. Between us, our work and our customers who love us in return. Remember, our key recommender is always the customer. A real person who relies on us to keep him safe not a third party like Gartner.
INTEGRITY
Integrity is in our DNA
Integrity for us means bravery, honesty and keeping our word at all times. It also means we always go for the best answer a perfect answer not an easy one nor a quick one. Integrity is deep in Stonesofts DNA. It takes a very dedicated individual to stand up for what s/he knows is right. We show integrity and honesty in our actions by being practical about delivering perfect answers for customers. We are practical perfectionists who will not opt for a second-rate solution.
Fundamentals
BRAND IDENTITY CONCEPT. THE WHY AND THE HOW. WHAT TO APPLY AND WHERE EACH BUILDING BLOCK COMES.
Concept Colours Shapes Typography
Examples
EXAMPLES AND BEST PRACTICES OF OUR IDENTITY IN USE.
Brochures & collateral Spatial Pattern
Imagery
ILLUSTRATIONS, PHOTOGRAPHY, VISUALIZING INFORMATION.
Photography Illustration Information graphics
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Funda mentals
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Logotype
STONESOFT LOGOTYPE OUR LOGOTYPE IS OUR MOST PRESTIGIOUS ITEM OF IDENTITY. IT DISPLAYS OUR NAME IN CONFIDENT LETTERS. COMMONLY REFERRED TO AS THE LOGO IT IDENTIFIES AND SETS US APART FROM ALL OTHER ORGANIZATIONS.
PLEASE NOTE: WHEN USING THE LOGOTYPE, MAKE SURE YOU DOWNLOAD THE LATEST VERSION(S) FROM THE MEDIA BANK
Colours
THE LOGOTYPE PRIMARILY APPEARS in full color Stonesoft dark blue (Pantone 548 / CMYK 100, 24, 0, 64). A negative version (reversed out of white) is used in executions where the blue full color logotype would not offer enough contrast to the background on which it is placed. A monocolor black version exists for use in purely black & white printing where it is used instead of the full color logotype.
Exclusion zone
THE EXCLUSION ZONE is the area surrounding the logotype, where NO other elements are to be included. Please respect the exclusion zone at all times. The size of the area is defined by the height of the stylized letter S of the logotype (1x in all directions).
Expired logotypes
NEVER USE an outdated version of the logotype. Always refer to the Stonesoft media bank for the latest, approved version of the logotype. NOTE! The previously used brandmark (also know as corporate logo and logo with tagline) has been discontinued, and can no longer be used.
Expressly forbidden
NEVER USE the old, bright blue logotype (blue shade PMS 294, CMYK 100/75/0/30) NEVER USE the old logotype with the Network Security strapline.
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StoneGate
THE STONEGATE feature brand has now been incorporated into the Stonesoft mother brand and will not be referred to in any new outgoing materials after 1 September 2011. While the name Stonegate will still appear in previously produced collateral, from brochures to PowerPoints, the StoneGate brand and name will be completely phased out by the end of 2012.
Antievasion
THE NTIEVASION feature brand has existed as a completely separate entity from rest of Stonesoft since August 2010 and the launch of our antievasion.com site in October 2010. Beginning 1 September 2011, we are bringing the Antievasion brand closer to the Stonesoft main brand. The main difference is that we will refer to Antievasion, Antievasion Readiness Test, and Antievasion Ready products as Stonesoft solutions and products openly.
SMC SMC
NAMING All products under the StoneGate name will be referred to as Stonesoft products. E.g. StoneGate FW105 becomes Stonesoft FW105. NO LOGOTYPE StoneGate logotype no longer exists. Forany materials currently _in production_ the logotype must be removed. REFERRING TO STONEGATE The name StoneGate may still be referred to in COPY TEXTm especially in materials that refer to further, older materials. When possible, avoid using the name StoneGate in headlines, as the products are becoming Stonesoft branded products.
R E A D I N E S S
T E S T
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Dark Blue
Rhodamine
10/24
1/8
Colours
STONESOFT BRAND IDENTITY COMPRISES OF FOUR MAIN COLOURS: DARK BLUE, LIGHT BLUE, ORANGE AND RHODAMINE. THESE ARE SUPPORTED BY THEIR FOUR SUPPORTING COLOUR COUNTERPARTS: SAND, ALUMINIUM MANGO AND PUTTY, RESPECTIVELY.
Sand Light blue Orange
1/6
1/12
Mango
1/24
Cement/Putty
1/12
1/24
1/24
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DARK BLUE
LIGHT BLUE
ORANGE
RHODAMINE
100%
Pantone 548
Pantone 291
90%
C 100
M 24
Y 0
K 64
C 38
M 4
Y 0
K 0
C 0
M 55
Y 100
K 0
C 5
M 90
Y 0
K 0
80%
R 0
G 67
B 102
R 181
G 221
B 247
R 242
G 140
B 0
R 231
G 62
B 151
70%
#004366
#b5ddf7
#f28c00
#e63e97
60%
SAND
ALUMINIUM
MANGO
PUTTY
50%
Pantone 129
Pantone 614
40%
C 0
M 4
Y 8
K 17
C 0
M 0
Y 0
K 10
C 0
M 16
Y 77
K 0
C 0
M 0
Y 20
K 4
30%
R 223
G 217
B 209
R 237
G 237
B 237
R 255
G 214
B 77
R 247
G 243
B 207
20%
#dfd9d1
#ededed
#ffd64d
#f7f3cf
10%
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Typography
STONESOFT VISUAL LOOK AND FEEL RELIES HEAVILY ON BOLD USE OF TYPOGRAPHY.
This is the main headline typeface for big headlines; ITC Lubalin graph. It is a geometrical Slab Serif, meaning that its letterforms derive from pure geometrical shapes, e.g. the circle. Geometry bene ts from repetition, that is why we have chosen the to repeat these geometric shapes.
THIS IS ONE VARIANT OF THE ITC FRANKLIN GOTHIC TYPEFACE. IT IS USED MAINLY FOR BIGGER BLOCKS OF TEXTS AND TO ESTABLISH BALANCE IN PLACES WHERE LUBALIN GRAPH WOULD NOT WORK.
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ABCD ABCD ABCD ABCDE abcde abcde abcde abcde 12345 12345 12345 12345 @$@$ & @$ & & @$&
HEAVY DEMI MEDIUM BOOK
FRANKLIN GOTHIC is an early 20th century sans-serif typeface designed by Morris Fuller Benton in 1902. Originally designed for use in headlines and newspapers, it has later gained popularity through added weights (bolder and lighter weights ) as an all-round text-typeface suitable for both titling and longer text masses. Chracterized by its condensed, yet spacious look it conveys modern professionalism and precision.
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ARIAL
ARIAL typeface was designed in 1982 by a 10-person team, led by Robin Nicholas and Patricia Saunders, for Monotype Typography. Contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.
USE FOR Websites Email MS Office documents which must be sent outside Stonesoft
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Avoid hyphenating
HYPHENATING big headings do not look confident nor does it emphasize writing short and concise, bold statements.
Make it big.
A
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WHENEVER POSSIBLE make use of big typographic headings with short, good looking words.
MULTILINE headlines are ok to use and we emphasize this style of writing headlines. This is naturally possible when you make sure you work with a grid permitting assymmetrical layouts as well as whitespace and contrast through big vs. small.
Use space
The assymmetrical grid permitting it, use whitespace and create dynamic layouts by taking advantage of increased contrast and whitespace.
WHITESPACE The assymmetrical grid permitting it, use whitespace and create dynamic layouts by taking advantage of increased contrast derived from big vs small, tight vs. spacious.
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Conventional
A
This is a subheading Justified text looks better in narrow columns Ebis dolupturem simpelit ut etus et que sequis ea volupti aut volupid quamus el ilia veniae cullection ped ut doluptia sumet, issit que pra dolor as velignatur aborporem eaquo dolo quoditaeste sunt, volorro eum que cus doluptas magniendi cullo bla doluptatatem resequat.
SIZE & WEIGHT CONSISTENCY in same shorter block of text (eg ingress or captions). Use appropriate spacing, legible sizes and do not vary type size when not needed. Instead use capitalization in subheadings, underlines and vertical space to differentiate different typographical elements.
THIS IS BETTER, calmer and more confident. The typographical texture will not get as messy. A good rule of thumb would be to use only two different types on emphasis (capitalization and italic) if it is needed in shorter blocks of text. This is confident use of typography. THIS IS BETTER, CALMER AND MORE CONFIDENT. THE TYPOGRAPHICAL TEXTURE WILL NOT GET AS MESSY. A GOOD RULE OF THUMB WOULD BE TO USE ONLY TWO DIFFERENT TYPES ON EMPHASIS (CAPITALIZATION AND ITALIC) IF IT IS NEEDED IN SHORTER BLOCKS OF TEXT. THIS IS CONFIDENT USE OF TYPOGRAPHY.
This is OK (bold in beginning), but better not to use extensively in shorter blocks of text. The typographical texture will get messy and it is not confident use of Stonesoft TYPOGRAPHY.
SUBHEADING AND TYPOGRAPHICAL ELEMENT CONSISTENCY relative to the surrounding typography. Attentionseeking typography and more than three styles on one spreads do not feel overtly confident. Avoid extensive variation in subheadings. This is naturally according to media and different requirements. Design good looking, consistent typography that demands attention but demonstrates good sense of style and vision.
As well as this
Justi ed text looks better in narrow columns Ebis dolupturem simpelit ut etus et que sequis ea volupti aut volupid quamus el ilia veniae cullection ped ut doluptia sumet, is
JUSTIFY VS ALIGNED text depends fully on intended use, size and media. Aligned text (especially not hyphenated) do look a lot more breathing and is appropriate for shorters blocks of text (eg. ingress or quotes), whereas justified text in narrow columns create structure and show good sense of style. Never use justified text on shorter blocks of text. Only in longer text in narrow columns.
Justified text looks better in narrow columns Ebis dolupturem simpelit ut etus et que sequis ea volupti aut volupid quamus el ilia veniae cullection ped ut doluptia sumet, issit que pra dolor as velignatur aborporem eaquo dolo quoditaeste sunt, volorro eum que cus doluptas magniendi cullo bla doluptatatem resequat.
Do not justify shorter blocks of text that are not inside a narrow column.
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o o o o o o o o o o o
Shapes
STONESOFTS IDENTITY IS DEFINED IN PART BY ITS GEOMETRIC SHAPES. THE CIRCLE IS THE MOST PROMINENT, BUT BOTH THE TRIANGLE AND RECTANGLE PLAY IMPORTANT ROLES IN ROUNDING OUT OUR VISUAL IDENTITY.
o o o o o o o o o o o
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
PLEASE NOTE: THIS DOES NOT ILLUSTRATE INTENDED USE. IT IS MERELY A VISUALISATION OF MODULARITY, AN ILLUSTRATION OF WHAT CAN BE ACHIEVED THROUGH MULTIPLYING THE BASIC ELEMENTS TO ACHIEVE A TEXTURE, ORDER, OR PATTERN.
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Imagery
PLEASE NOTE: THIS IS NOT NECESSARILY AN INTENDED USE. IT IS JUST A VISUALISATION OF WHAT CAN BE ACHIEVED THROUGH MULTIPLYING THE BASIC ELEMENTS IN ORDER TO ACHIEVE A TEXTURE OR PATTERN ILLUSTRATING WHAT THE MODULARITY IS ABOUT.
Photography Illustration Information graphics
Photography
USE PHOTOGRAPHY EXTENSIVELY. PHOTOGRAPHY SHOULD EVOKE FEELINGS. LET THE EMOTIONAL ELEMENT SHOW THROUGH
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Nature
OUR NATURE PHOTOGRAPHY shows our Nordic roots, and sets a strong contrast to the traditional security industry imagery. Man made constructions interact with and adapt to the surrounding nature. Just like Stonesoft products adapt to the surrounding world. Nature photography may show rocks, stones or formations of stones, but the use of stones in a photograph can never be done in a childish way. Use sound design judgment when making a selection outside the established brand photography.
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People
Deciding factor: I could have a real discussion with this person. S/he immediately seems like a professional. A polite and fun person to work with. References: Richard Avedon, Rankin. MULTIPLY black and white photography on some of the Stonesoft brand colours.
REAL PEOPLE, strong, emotional portraiture. Classical B/W portraiture. Motion and artistic, laid back touch.
Illustration
40 Stonesoft Brand Book Stonesoft Brand Book 41
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Technical illustrations
Remote DMZ Headquarters Mobile User CRM WEB Interface
SSL
VPN
SMC
NGN
VPN
Data
VPN
FW
IPS
FW
WEB Interface
IPS
VPN
SSL VPN
Partner Remote User
Subcontractor
a2cloud illustration
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Information graphics
Network Security Services Platform
V IR TUA L
GROWTH BY MARKET
50M
40M
30M
20M
IPS
PHYS IC A L
SSL/VPN
10M
FW/VPN
3RD PARTY
N E TW O R K S E CU R IT Y SE RV IC E S P LATF ORM
Antievasion ready Context and situation aware Adaptive to physical, virtual and hybrid Dynamic Easy to manage
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Exam ples
C
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AN EMAIL LAYOUT
Make it big.
Make it big.
Make it big.
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A PRESENTATION LAYOUT
Secure Connectivity
Suitability
Convenience stores Rural governmental services Municipal services Healtcare Law enforcement Unattended locations SOHOs Multi-location businesses
Mass Security
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A PRINT AD LAYOUT
A2Cloud
Mass Security
The perfect answer to accessing services in the cloud. Secure, ergonomic and inexpensive.
The perfect answer to connecting branches and the HQ. Redundant & secure connectivity and low TCO.
The perfect answer to protecting digital assets, data and systems from Advanced Evasion Techniques.
stonesoft.com
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A WALL DESIGN
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A POSTER
A QR CODE POSTER
masssecurity.stonesoft.com
www.stonesoft.com
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A WHITEPAPER LAYOUT
Introduction
Infrastructural technologies have already helped IT managers to connect and interconnect different physical, virtual and hybrid environments into what is known as the cloud. Clouds, both private to a company or publicly offered by a service provider, can be considered a) autonomous yet b) interoperable computing environments. Users connect to the cloud(s) using a huge variety of client devices immediately opening the need for universal access on different client platforms, where the only common denominator is the strength of the authentication process. Cloud computing is subtly bringing uniformity and standardization to the way that applications behave and to the way that different cloud environments interoperate with one another. Naturally, the private and corporate nature of certain clouds mandates access to legacy applications, with the effect of slowing down this uniformity of presentation, which is a common feature of clouds managed by service providers. Where standardization is pervading quite consistently is in the role that a cloud plays in IT, since users are connecting/using the clouds mainly for two reasons: veri cation of credentials and access to applications. These usage patterns have created mixed environments where a cloud can play the role of Identity Provider (IdP if the purpose is to validate user credentials) or a Service Provider (SP if the purpose is to give access to applications). SP and IdP roles can coexist in the same cloud. Interoperability between an IdP and an SP is normally de ned as a Federated Authentication scenario.
Whitepaper
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A DATASHEET LAYOUT
The system can be con gured in mirrored pair to provide high availability with synchronization of authentication information. In case of existing user repositories, users can be automatically linked and con gured with appropriate authentication methods. StoneGate Authentication Server integrates transparently with user databases such as MS Active Directory, Novell eDirectory or other LDAP V3 compliant systems to allow manual or automatic user linking StoneGate Password StoneGate MobileID Synchronized StoneGate MobileID Challenge StoneGate Mobile Text StoneGate Authentication Server can be con gured as Identity Provider (IdP) in a Federated ID scenario based on SAML or ADFS protocols Noti cation of information such as One Time Password (OTP) and seeds for MobileID authentication methods can be sent via mail or text message gateways
Easily and ergonomically con gure multiple authentication methods. StoneGate Authentication provides exible and rapid deployment in both new and current environments.
Federated ID
Easily see each authentication event with just a few clicks. Dynamic log ltering and browsing allows you to easily drill down to nd what you need.
SUPPORT Premium 24/7 support. Web, email and phone. Full call logging. Two hour response time. Full software updates. 8/5 support web, email and phone. Full call logging.
Basic
PRODUCT CODES LIC-SG-AUTH-SRV StoneGate Authentication Server base license. Includes 25 named users and 5 radius clients Additional X named users for StoneGate Authentication Server Additional 100 Radius client for StoneGate Authentication Server Feature pack for Federation ID Second node of a mirrored pair Powerful, geotagged reporting shows you the where, what and how of Authentication requests and results.
Stonesoft Corporation International Headquarters Itlahdenkatu 22A FI-00210 Helsinki, Finland tel. +358 9 4767 11 | fax. +358 9 4767 1349 www.stonesoft.com
Stonesoft Inc Americas Headquarters 1050 Crown Pointe Parkway, Suite 900 Atlanta, GA 30338, USA tel. +1 866 869 4075 | fax. +1 770 668 1131
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TCO CALCULATOR