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Mallie Salerno - Communications Specialist

Summary of Qualifications

Personal commitment to keeping up to date with the fast paced communications and marketing environment Aptitude for social media and online communications Experience with measuring the impact of social media and brand recognition through different metrics Familiarity with Associated Press Stylebook and Chicago Manual of Style Excellent verbal and written communication skills Proficient Microsoft Skills in Word-processing, database management/design, presentation and publishing software

Work Experience
Anita Goodesign, Charlotte, NC Club Subscription Manager, May 2013 - Present Handled direct mailing of over 9,000 pieces internationally a month Managed over 5,000 club subscriptions across the country Directly dealt with dealers and customers on all club-related questions American Heart Association, Charlotte, NC Communications Intern for the American Heart Association, January 2013 - May 2013 Wrote, edited, and published weekly blog posts and monthly newsletters Executed daily responsibilities including drafting correspondence, research, and assisting in effective internal communications with the staff Organized and planned signature American Heart Association events, such as the 2013 Greater Charlotte Heart Ball and the Go Red For Women Luncheon Lori Wyatt Vintage, Charleston, SC Public Relations Intern, January 2012 - May 2012 Created a social media presence on Twitter, Facebook, Tumblr, and Etsy, increasing following by 17% in less than three weeks Influenced social media focus for the purpose of increasing visibility for Lori Wyatt Vintage Designed collaterals, controlled social media interactions, and coordinated sales for company events Delta Gamma, Charleston, SC Director of E-Communications, February 2010 - December 2011 Created and maintained the Delta Gamma website, Facebook page, and Twitter profile, used to communicate the latest information to the chapter Supported and updated websites and social media for Anchor Splash, Delta Gamma's philanthropy event Assisted in the planning of Panhellenic Recruitment and using tools created to attract potential new members. Cougar Media Network, Charleston, SC Public Relations Manager, August 2010 - June 2011 Managed the George Street Observer (student newspaper), CofC Radio, Cougar Television, and Miscellany (student literary journal) to create interest on campus Developed a student survey to study student readership on campus. The survey covered over 300 students from varied backgrounds Helped to plan school-wide concerts and events for the network for the purpose of increased visibility

Activities & Interests


Young Affiliates of the Mint Museum, CofC Radio, George Street Observer, LeaderShape, Delta Gamma, Russian Club, Camp Merrie Woode, Charleston Fashion Week College of Charleston, Charleston, SC Bachelor of Arts in History, minor in Theatre, December 2012 Phone: (704) 441-2471 Address: 425 Wilcox Street Apt 757 Charlotte, NC 28203 Email: malliesalerno@gmail,com Website: malliesalerno.com