BET.com �Coke My Formula� Contest --- Official Rules.

OFFICIAL RULES

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.

OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA
(EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER U.S. COMMONWEALTHS,
TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER (OR THE AGE OF MAJORITY IN THE
ENTRANT�S STATE OF DOMICILE, IF OLDER THAN 18 YEARS).

1. HOW TO ENTER: The BET.com �Coke My Formula� (the �Contest�) begins at 6:00 p.m.
ET June 1, 2009 and ends at 6:00 p.m. ET August 31, 2009. You may enter the
Contest between 6:00 p.m. ET on June 1, 2009 and 6:00 p.m. ET on August 9,
2009(???) (the �Entry Period�) by performing the following steps:

Step 1: To enter the contest via BET.com, log on to www.BET.com/contests, and

enter the registration information. Click on �Enter Contest� and fill out and
submit the entry form.

Step 2: Upload a video clip (�Submission� or �Entry�) that exhibits your �formula
for success� using your artistic talents. Specifically, the video should contain
some live performance activity or talent that may include dancing, poetry, spoken
word delivery, singing, and/ or rapping.

The Submission must comply with the following standards:

a) Submission video must be no more than 90 seconds (00:00:90) in length;

b) Submission video must include only the image of the entrant and not anyone
else;

c) Submission lyrics must be 100 percent original and not infringe upon any
copyrights, trademarks or other intellectual property (i.e., you may NOT use
copyrighted recorded music or sing copyrighted songs);

d) Submission material must be �radio-friendly� and contain absolutely NO obscene,

profane or other objectionable words; sexually explicit or derogatory lyrics,
images or gestures; or objectionable content of any form; and

e) The Submission must not mock, ridicule or disparage the Contest, Sponsor (as
defined below in Section 9 of these Official Rules), the Promotional entities

(as defined herein) or their products or services, or any ethnic, religious or

national group, gender, or sexual orientation.

The Sponsor reserves the right, in its sole and absolute discretion, to disqualify
any video upload whose submission, in its sole judgment, violates these standards.
Entries are deemed void if forged or if obtained/submitted outside authorized
channels.
Upon proper submission of the video, you become an Entrant in the Contest. Refer
to Section 3 (Conditions of Entry) of these Official Rules for additional
restrictions and terms governing the submission of an Entry. All Entries must be
received between 6:00 p.m. ET on June 1, 2009 and 6:00 p.m. ET on August 9, 2009
(???).

By entering, entrants consent to the receipt of promotional e-mail materials from

Sponsors, unless entrants indicate they choose not to receive such materials.
[Comment: We need to make sure we have an opt-out established]. Sponsors (as
defined herein) assume no responsibility for any computer, telephone, cable,
network, satellite, electronic or Internet hardware or software malfunctions,
failures, connections, availability, or garbled or jumbled transmissions, or
service provider/Internet/Web site/use net accessibility or availability, traffic
congestion, or unauthorized human intervention. Sponsors reserve the right to
modify, suspend or terminate the Contest by giving such notice, in any form and
manner deemed appropriate by Sponsors. Should the Contest be modified, suspended
or terminated as aforesaid, the prize will nevertheless be awarded from all
eligible entries received prior to (or after, if applicable) and in accordance
with these Official Rules. Limit: One (1) Entry per person.

Sponsor reserves the right, in its sole and absolute discretion, to disqualify any
Entrant who submits an Entry that violates these Official Rules, and to remove
that Entrant�s Entry from the Contest Site.

2. ELIGIBILITY REQUIREMENTS: This Contest is open only to legal residents of the

United States (excluding Puerto Rico, the U.S. Virgin Islands, and other

U.S. commonwealths, territories and possessions) 18 YEARS OR OLDER (or if the age
of majority in the Entrant�s state of domicile is older than 18 years, at least
that age) as of June 1, 2009. Employees and their immediate families (spouses,
parents, children, siblings, and their respective spouses) and household members
of employees of Black Entertainment Television LLC, BET Interactive, LLC, The
Coca-Cola Company, their advertising and promotion agencies and their respective
parents, affiliates, subsidiaries, divisions, (all of the foregoing collectively
referred to as �Promotion Entities�) are not eligible to enter. This Contest is
subject to all federal, state and local laws. By entering this Contest, each
Entrant agrees to release and hold harmless the Promotion Entities, and their
respective employees, officers, directors, agents and representatives from any
injury, loss, death, damage, action, claim, demand or other liability that may
occur from Entrant�s participation in this Contest or from the acceptance or use
of any prize awarded, or attendance at any event. The Sponsors reserve the right
to verify eligibility qualifications of any winner and to change the Official
Rules at any time. U.S. law governs this Contest. By entering, Entrants agree to
be bound by these Official Rules.

3. CONDITIONS OF ENTRY: An eligible Entry must be received as described above in

Section 1 of these Official Rules. Incomplete Entries are void. By entering,
Entrants agree to comply with these Official Rules, including, without limitation,
all Eligibility Requirements

(Section 2) and the General Conditions (Section 7). To enter, your computer must
accept cookies, or any successor or similar technology (now known or hereafter
devised or discovered), which may be used by Sponsor for the purposes of entry
tracking and as set forth in BET.com�s Privacy Policy. Entry will be deemed to
have been submitted by the authorized account holder of the e-mail address from
which the entry is made. Sponsor is not responsible or liable for lost, stolen,
mutilated, incomplete, incorrect, delayed, late, interrupted, illegible or
misdirected Entries.

Entries submitted in connection with this Contest must not contain any copyrighted
works. Any elements appearing in your Entry, including without
limitation music, audio, speech/voiceovers, stills, video or other audiovisual
materials (collectively, �Elements�) used must be entirely original, created and
performed by you or be fully in the public domain. Use of any Element or other
material that is not original, not fully in the public domain may result in
disqualification of Entry, in Sponsor�s sole discretion.

In addition, by uploading or creating an Entry in this Contest, each Entrant: (i)

WARRANTS AND REPRESENTS THAT THE ENTRANT IS THE INDIVIDUAL

PICTURED AND HEARD IN THE ENTRY; (ii) WARRANTS AND REPRESENTS THAT

HIS/HER ENTRY, WITH THE EXCEPTION OF ANY AUTHORIZED ASSETS CONTAINED THEREIN: (a)
IS ORIGINAL TO THE ENTRANT, HAS BEEN LEGALLY OBTAINED AND CREATED, AND THAT THE
ENTRANT OWNS ALL RIGHTS TO THE ENTRY, INCLUDING, WITHOUT LIMITATION, THE VIDEO OR
DIGITAL

RECORDING, AND THE PERFORMANCE CONTAINED IN ANY OF THE ABOVE; (b) DOES NOT
INFRINGE THE INTELLECTUAL PROPERTY, PRIVACY OR PUBLICITY RIGHTS OR ANY OTHER LEGAL
OR MORAL RIGHTS OF ANY THIRD PARTY, OR VIOLATE APPLICABLE LAWS, REGULATIONS, OR
NETWORK STANDARDS; (c) HAS NOT BEEN ENTERED IN OR WON PREVIOUS CONTESTS OR AWARDS;
AND (d) HAS NOT BEEN PUBLISHED PREVIOUSLY, AND WILL NOT BE PUBLISHED OR UPLOADED,
TO ANY OTHER MEDIUM, INCLUDING, WITHOUT LIMITATION, ANY ONLINE VIDEO SERVICE;
(iii) irrevocably grants to Promotion Entities and their parents, subsidiaries,
affiliates, legal representatives, assigns, agents and licensees, the exclusive
unconditional and perpetual right and permission to copyright (as

appropriate), reproduce, encode, store, copy, transmit, publish, post, broadcast,

display, publicly perform, adapt, exhibit and/or otherwise use or reuse (without
limitation as to when or to the number of times used) the Entry in whole or in
part, including, but not limited to, the audio and/or video recording and
performances contained in any of the above items (in each case, as submitted or as
edited/modified in any way by the Promotion Entities, in the Promotion Entities�
sole discretion), as well as the Entrant�s name, address, image, voice, likeness,
statements, biographical material and any additional photographic images, video
images, audio recordings, portraits, interviews or other materials relating to the
Entrant and arising out of his/her participation in this Contest (with or without
using the Entrant�s name) (collectively, the �Additional Materials�) in perpetuity
in any media throughout the world, whether now known or later created, for any
purpose, without limitation, and without additional review,

compensation, or approval from the Entrant or any other party; (iv) acknowledges
and

agrees that (a) Promotion Entities and other Entrants have access to and/or may
create
or have created literary, film, tape and/or other materials, ideas and concepts
which may be similar or identical to an Entry in theme, idea, plot, format,
characters and/or other respects; (b) the Entrant will not be entitled to any
compensation or other consideration because of the use by Promotion Entities or
other Entrants of any such similar or identical material, ideas and/or concepts;
and (c) Promotion Entities use of material containing elements similar to or
identical with those contained in the Entrants Entry shall not obligate Promotion
Entities to negotiate with nor entitle Entrant to any compensation or other claim;
(v) forever waives any rights of privacy, intellectual property rights, and any
other legal or moral rights that may preclude the Promotion Entities� use of the
Entrant�s Entry or Additional Materials, or require the Entrant�s permission for
the Promotion Entities to use them for any purpose, and agrees to never sue or
assert any claim against the Promotion Entities� use of the Entry or Additional
Materials; and (vi) agrees to indemnify and hold the Promotion Entities and their
respective parent, subsidiaries, affiliates and their respective officers,
directors, agents, co-branders or other partners, and any of their employees
(collectively, the �Promotion Indemnitees�), harmless from any and all claims,
damages, expenses, costs (including reasonable attorneys fees) and liabilities
(including settlements), brought or asserted by any third party against any of the
Promotion Indemnitees arising out of or in connection with (a) any Entry or
Additional Materials (including, but not limited to, any and all claims of third
parties, whether or not groundless, based on the submission of such other
material); (b) any breach by Entrant of any warranty, agreement or representation
contained in the Official Rules, or in any documentation submitted by Entrant; (c)
the Entrant�s conduct during and in connection with this Contest, including but
not limited to trademark, copyright, or other intellectual property rights, right
of publicity, right of privacy or defamation; or (d) the acceptance of any prize.

4. PRIZES: (A) Ten (10) Semi-finalist Winners. Based on the contest online voting
procedures set forth in Section 5 below, each of the ten (10) Semi-finalist
Winners will receive an Apple iPod Approximate Retail Value (APR) $150.00.

(B) One (1) Grand Prize Winner. Based on the contest online voting procedures
set forth in Section 5 below, one (1) Grand Prize Winner will receive a VIP trip
for two (2) to attend a live taping of BET�s �106 & Park� at BET�s New York City
studio scheduled for August _____, 2009. The prize package includes: (i) one (1)
hotel room (double occupancy) for two (2) nights selected solely by Sponsor (room
& tax only); (ii) ground transportation while in New York City to and from the BET
studio, and (iii) $500.00 cash. If the Winner resides seventy-five (75) miles
outside of New York City, the prize package also includes: (i) two (2) roundtrip
coach class airline tickets from the closest major gateway airport to New York
City; and (ii) ground transportation while in New York City to and from the
airport and hotel (collectively, the �Prize�). Approximate Retail Value (APR) of
Grand Prize is Three-Thousand, Five Hundred Dollars ($3,500.00). Actual Retail
Value will depend on the Winner�s place of residence. Prize does not include
meals, gratuities, ground transportation to and from the Winner�s residence
(unless he/she resides in the New York City area) or entourages� residences,
ticket administrative fees and travel taxes, or any other expenses not
specifically listed herein. Restrictions and blackout periods may apply to travel
and hotel accommodations. Prize package has no cash redemption value and must be
taken during the period of August _____, 2009 and August ____ 2009. Travel
companions must be the parent or legal guardian of the Winner if the Winner is
under the age of 21 at the time of travel. If the Winner cannot be available on
any specified dates, Prize will be forfeited and may be awarded to an alternate
winner (if selected). ANY FEDERAL AND STATE TAXES ON A PRIZE ARE THE SOLE
RESPONSIBILITY OF THE WINNER. No substitution or transfer of prizes permitted,
except at the sole discretion of Sponsor. If a prize is unavailable, Sponsor
reserves the right to substitute a prize of equal or greater value. All prizes
will be awarded, provided they are properly claimed.

5. DETERMINATION OF WINNER:

Step 1: User Online Voting Period to Select Semi-finalists (June 1, 2009 through
August 9, 2009). BET.com will review and post all video clip Submissions properly
submitted between 6:00 p.m. ET on June 1, 2009 and 6:00 p.m. ET on August 9, 2009.
Each week for ten (10) consecutive weeks BET.com online users will vote on the
videos, and the Entrant who submitted the video with the highest number of votes
will win one (1) Apple iPod, Approximate Retail Value (APR) $150.00. In the event
that there is more than one Entrant who has the highest number of cumulative
votes, the Sponsor will conduct a random drawing of the weekly Entrants with the
highest number of cumulative votes for that week to determine the Semi-finalist
Winner. Semi-finalist Winners for each week will be announced on BET.com�s �106 &
Park� site on June 8th, June 15th, June 22nd, June 29th, July 6th, July 13th, July
20th, July 27th, August 3rd and August 10, 2009.

Step 2: User Online Voting Period to Select Grand Prize Winner

The video clip Submissions of the ten (10) weekly Finalists will be posted on
BET.com by August 11, 2009. Between 6:00 pm ET on August 11, 2009 and 6:00 pm ET
August 25, 2009, users of BET.com will be able to vote on the video submission
that they believe should be the Grand Prize Winner from among the 10 Semi-finalist
video submissions. The one (1) Semi-finalist with the highest cumulative number of
user votes will be deemed the Grand Prize Winner of the Contest. In the event that
there is more than one (1) Sem-finalist Winner who has the highest number of
cumulative votes, the Sponsor will conduct a random drawing of the Semi-finalists
with the highest number of cumulative votes to determine the Winner. The Grand
Prize Winner will be announced on BET.com �s �106 & Park� site on August 26, 2009
at or about 6:00 pm ET. The Grand Prize Winner will receive a VIP trip for two to
a live taping of BET�s �106 & Park� at BET�s New York City studio (as explained in
more detail in Section 4 above).

PLEASE NOTE THAT ALL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, AND MUST MEET
ALL ELIGIBILITY REQUIREMENTS AND SUBMIT ALL DOCUMENTS REQUIRED BY THE SPONSOR
BEFORE A FINALIST MAY BE CONFIRMED AS A WINNER OF ANY PRIZE.

6. GENERAL CONDITIONS: Potential winners (their parent/legal guardian if

potential winners are less than 21 years of age) will be required to sign and
return any applicable documents sent by Sponsor related to the Contest, which may
include, but are not limited to a Letter of Prize Acceptance and an Affidavit,
Waiver of Liability, Publicity and Travel Release within five (5) days of
notification. Failure to return the documents as specified or prize notification
being returned as undeliverable will result in the Entry being disqualified, and
an alternate winner may be selected. Where permitted by law, each Entrant (or
Entrant�s parent/legal guardian if they are residents of a jurisdiction that deems
them to be minors) agrees to grant to Sponsor and Sponsor�s licensees, affiliates
and assigns, the right to print, publish, broadcast and use, worldwide, in any
media now known or hereafter developed, including but not limited to the world
wide web, at any time or times, the Entrant�s video clip, name, picture, voice,
likeness and biographical information as news or information and for advertising
and promotional purposes without additional consideration; and further without
such additional compensation, appear for, or provide biographical information for
use in any presentation or other activity which may include
filming/audio/video/electronic or other recordings and/or interviews as may be
reasonably requested by Sponsor. Failure to make such appearances or grant such
rights may result in disqualification with an alternate winner possibly being
selected; and while not obligated to do so, Sponsor may in its sole discretion,
bear such reasonable costs and expenses which Sponsor, in its sole discretion,
deems appropriate for the Entrants to appear for a presentation or other activity.
Further, by accepting a prize, the Winner agrees to release and hold harmless
Sponsors, Promotional Entities, their parents, subsidiaries, licensees,
affiliates, subsidiaries, advertising and promotion agencies, and their respective
directors, officers, employees, representatives, and agents from any and all
liability for any injuries, loss, or damage of any kind to person, including
death, and property arising whole or in part, directly or indirectly, from
acceptance, possession, use or misuse of a prize, the travel or participation in
the Award Show or the Pre-Party, participation in any Contest related activity, or
participation in this Contest.

IN NO EVENT WILL SPONSOR OR THE

PROMOTIONAL ENTITIES, THEIR PARENTS, SUBSIDIARIES, LICENSEES, AND OR AFFILIATES

AND RELATED COMPANIES, THEIR SPONSORS, ADVERTISING OR

PROMOTION AGENCIES OR THEIR RESPECTIVE OFFICERS, DIRECTORS,

EMPLOYEES, REPRESENTATIVES, AND AGENTS, BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES

OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT INCIDENTAL, CONSEQUENTIAL OR
PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO USE OF INTERNET SITE WWW.BET.COM OR
THE DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITES. WITHOUT
LIMITING THE FOREGOING, EVERYTHING ON THESE SITES IS PROVIDED AS IS WITHOUT
WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE
IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS, FOR A PARTICULAR PURPOSE OR NON-
INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF
LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL. THE ABOVE LIMITATIONS OR EXCLUSIONS MAY
NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS
REGARDING THESE LIMITATIONS OR EXCLUSIONS.

Sponsor reserves the right, in its sole discretion, to disqualify any individual
they find, in its sole discretion, to be tampering with the entry process or the
operation of the Contest or Web site; to be acting in violation of the Official
Rules; or to be acting in a non-sportsmanlike or disruptive manner, or with intent
to annoy, abuse, threaten or harass any other person or group. Any use of robotic,
automatic, macro, programmed, or like entry methods will void all such entries by
such methods. In the event of a dispute as to entries submitted by multiple users
having the same e-mail account, the authorized subscriber of the e-mail account
used to enter the Contest at the actual time of the entry will be deemed to be the
participant and must comply with these rules. Authorized account subscriber is
deemed to be the natural person who is assigned an e-mail address by an Internet
access provider, online service provider or other organization, which is
responsible for assigning e-mail addresses or the domain associated with the
submitted e-mail address.

7. DISPUTES: As a condition of participating in this Contest, Entrant agrees

that any
and all disputes which cannot be resolved between the parties, and causes of
action

arising out of or connected with this Contest, shall be resolved individually,

without

resort to any form of class action, exclusively, before a court located in the
City and State of New York having competent jurisdiction, which Court shall apply
the laws of the State of New York without regards for doctrines of Conflict of
Law. Further, in any such dispute, under no circumstances will Entrant be
permitted to obtain awards for, and hereby waives all rights to claim punitive,
incidental, nor consequential damages, or any other damages, including attorney�s
fees, other than Entrant�s actual out-of-pocket expenses (i.e., costs associated
with entering this Contest), and Entrant further waives all rights to have damages
multiplied or increased.

8. WINNERS� LIST: For a list of prize winners, available after _______, 2009, mail
a self-addressed stamped envelope to: �BET.com Coke My Formula Contest� BET
Interactive, LLC, 1540 Broadway 27th Floor, New York, NY 10036. Washington and
Vermont residents may omit return postage when requesting list of prize winners.

9. SPONSORS: BET Interactive, LLC, 1235 W Street, N.E., Washington, D.C. 20018
and The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, Georgia 30313.

� 2008 BET Interactive, LLC, 1540 Broadway 27th Floor, New York, NY 10036.