Professional Knowledge Model Question Paper for IBPS Marketing Officer 1.

Marketing in banks is defined as a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) Negotiable Instruments Act Banking Regulation Act Reserve Bank of India Act Companies Act None of these A one-day function A one-man function A one-off affair All of these None of these Boosting the purchases Boosting the sales Diversified business Realization of dreams All of these Buyers are also sellers Sellers are also buyers They are not sellers Demand exceeds supply Supply exceeds demand A call, a lead, presentation and sale A lead, a call, presentation and sale Presentation, sale, lead and call Presentation, lead, sale and call Sale, call, lead and presentation Display of products Explain the utility products A gift Display of communication skills All of these A buyer A seller

2. Marketing in Banks is

3. Effective Marketing helps in

4. A Buyers market means

5. The sequence of a sales process is

6. A presentation means

7. A leads means

c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e)

A company intending to its products A prospective buyer A disinterested buyer Products line up on bench Sales man sitting on a bench Set standards Marks on a bench None of these Customers personal accounts Customer selling goods Special products for each customer Better relations All of these Retaining the customers at the bank for the full day Quick disposal Customers dealing with the same bank for a long time Better standards All of these Giving full value for money Better value for better price Costlier service Additional service All of these Preparation for sales Point of superiority Point of sales Primary Outlook of salesmen Position of sales A free market A social market Equity market Capital market A specified market for the target group

8. Benchmark means

9. Customization means

10. Customer Retention means

11. Value-added services means

12. POS means (in marketing)

13. Niche Market means

14. A market plan is

a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d)

Companys prospectus Same as memorandum of association A document for marketing strategies Business goals Action plan for better production High number influence Highly negative individual High networth improvement High networth individual High inspired national Motivation Empathy Communication skills Sympathy Perserverance Demand exceeds supply Supply exceeds demand Buyer is illiterate Seller is illiterate None of these Diminish sales Boost sales Neutral effect All of these None of these Arriving at consensus Breaking the ice Carrying marketing further Mutual win-win result of bargaining All of these Trade between relatives Trade between sister concerns Cross-selling of products Preparing a list of relatives

15. HNI in marketing means

16. One of the following is not required for effective marketing. Find the same

17. Effective communication skills are not required in marketing if

18. Competition helps to

19. Negotiation skills help in

20. Relationship Marketing is useful for

e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b)

There is no such term as relationship marketing Corporate loans Export business Import business Credit card business None of these Any time marketing Any time money Any time machine Automated teller machine Automatic teller money Improved marketing skills Improved brand image Improved customer service All of these None of these Monitor performance of sales persons Monitor sensex Monitor Media outlets Monitor profits None of these A difficult task A laborious task An easy task Networking has nothing to do with marketing Networking has only a partial role to play in marketing Mobile phones Internet Telephones All of these None of these Maternity wards Handing over the products to the buyers

21. Marketing is not required for which one of the following products?

22. ATM means

23. Good Public Relation indicate

24. One way of market monitoring is

25. Networking helps in marking marketing function

26. Digital banking can be resorted through:

27. Delivery channel means

c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e)

Place where products are made available to the buyers All of these None of these Hiring more staff Firing more staff Buying more products Buying more companies Growth in sales through existing and new products Developing new product Creating a competitive environment Building demand for products All of these None of these To watch TV serials To discuss with other sales persons To monitor media outlets All of these None of these Data mining Market research Media research Promotional programs All of these Passing an examination Elevation from one grade to another Selling the products through various means Selling the products in specific area All of these To phone the customers To visit the customers To visit the marketing site To call on prospective customers None of these

28. Marketing Expansion means -

29. Effective marketing helps in

30. One of the methods for market monitoring is -

31. Source of sales Leads are -

32. Promotion in marketing means -

33. A call in marketing means:

34. Value-Added Service means:

a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d)

Costlier products Additional benefits at the same cost Extra work by the sales persons All of these None of these Melas Village fairs Door to door campaigns All of these None of these All customers Students Only poor students Students with good academic record All of these Marketing staff Sales persons Directors of the company Employees of the company All of the above are false Product designing New ideas Motivation Only (a) and (b) Only (b) and (c) Job commitment Sociability Empathy All of these None of these Increasing the sales volume Increasing the profits Increasing the outputs of the sales persons All of these

35. Rural Marketing can be more effective if it is arranged through:

36. The target group for marketing of Educational Loans is:

37. After sales service is not the job of:

38. Innovation means:

39. A good sales person should have following quality/qualities:

40. Successful marketing aims at:

e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e) a) b)

None of these Marketing to oneself Marketing to core self Marketing to the employees All of these None of these Market research Market plan Marketing strategies Market monitoring All of these Rural persons do not understand marketing It is not cost viable It is a waste of time All the statements are false All the statements are true Very difficult Very cumbersome Easy to handle Has no rule marketing None of these All customers All literate customers All computer literate customers Only borrowers None of these Direct marketing is to do Banks employees, Indirect is to outsiders Direct marketing is to outsiders, Indirect is to employees Direct marketing is to Banks owners, Indirect is to outsiders Direct marketing is to other banks employees, Indirect is to outsiders None of these Marketing only to strangers Mere selling of goods

41. Internet marketing means:

42. Market survey means:

43. Rural Marketing need not be restored to because:

44. Networking makes marketing:

45. The target group for marketing of Internet Banking is:

46. Difference between direct and indirect bank marketing is -

47. Transaction marketing means-

c) d) e) a) b) c) d) e) a) b) c) d) e) a) b) c) d) e)

Doing banking transactions All of the above None of these Potential sellers Selling employees Potential products and services Key existing and potential customers All the above He likes Indian goods He does not like Indian goods He is easily approachable It is cheaper to contact NRIs There are special products designed for NRIs Boosting Direct sales Contacting Customers on Net Indirect marketing Direct telemarketing None of these

48. In Marketing it is necessary to Identify

49. NRI is an easy target for effective marketing because -

50. A DSA helps in