Case study Don Gil

Location Philips Lighting Krntnerstrae, Vienna, Austria UnicOne, MASTERColour CDM

 Our customers feel even more comfortable with the new lighting, and they can see every detail of every garment. Plus, the new lighting is more energy-efficient, reducing operating costs.
Peter Szabo, project leader at Don Gil

Attractive and efficient lighting for exclusive clothing

Fast facts
Client Don Gil Project/location Krntnerstrae 14, Vienna Luminaires UnicOne Light sources MASTERColour CDM-TC 35/70 W and CDM-Tm 20 W Lighting application support Eduard Mischak (Philips) Lighting effect General, accent and effect lighting

Background
The Austrian mens outfitters Don Gil was founded in 1971. Fashionand brand-conscious men can buy top-quality business attire and classy leisure outfits in twenty branches across Austria.

The challenge
Driven by the desire to provide an all-round shopping experience and excellent service to its customers, Don Gil decided to redesign its flagship store at Krntnerstrae 14,Vienna. Every shade, every nuance, as well as the very diverse range of fabrics used in the garments and the accessories had to be displayed to perfection. However, the company firmly believes that shopping at DonGil should be more than just a purchase it should be an event. Lighting has a substantial role to play in this, by helping to create a pleasant shopping atmosphere and making customers feel good.

With their simple, geometric form and visually appealing details, UnicOne luminaires offer modern design and sleek elegance. They have been designed especially for use with high-efficiency and compact C-HID lamps and halogen lamps. Because they are so flexible in terms of positioning, these projectors fitted perfectly into the existing lighting channels.

Benefits
UnicOne luminaires provide the ideal light for the stores various general, accent and effect lighting applications, while at the same time reducing energy costs. The new lighting installation in Don Gils Viennaflagship store offers a pleasant shopping experience for customers, excellent display of the latest fashion collections and loweroperating costs.

The solution
When redesigning the shop at Krntnerstrae 14, Don Gil opted not just for a new merchandise display concept and a new visual design, but also for a totally new lighting design one based entirely on UnicOne projectors.

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