1 | BAGM 7143: HUMAN RESOURCE MANAGEMENT

1.

What system should Rozita implement in order to start changing the human

capital practice in the Long Beach Hotel? Base on this article Rozita can use the acronym ADDIE system to outline training process. This system will help Rozita to create the proper training program in the Long Beach Hotel in order to make this hotel more competitive. Rozita can start with analyze their training needs and design the training program. In training new employees, employers use task analysis basically, a study of the job and determine what skills the job requires. In this case, Rozita must indentify the basic requirement to be front desk staff in order to overcome the issue of unsatisfaction among guest. If this issue have being solve in the first place, Rozita can continue develop and design training program which means identifying specific training objective, clarifying a training budget and then actually designing the program in terms of the actual content. After design the training and decided the best program Rozita must implement the program in the Long Beach Hotel as soon as possible in order to make sure the employee have proper training and competence enough to do the job as front desk staff in the Long Beach Hotel. And the last part of this system is evaluating the training effort. Rozita can measure the successful this training program via reaction among hotel guest, make comparison between the groups that is not exposed to training, in parallel with the group youre training. All this process must have fully support from top management of Long Beach Hotel this program as part of organizational change in human resource perspective. 2. What could Rozita learn from Azman in terms of human capital aspect of

running a hotel? Base on this article we can see the good example in terms of human capital aspect have being use by Azman is proper training program. Azman have good manager and leader in Ekuin Hotel. He has a lot of experience to running the operation in the Ekuin Hotel and training program. The experiences that he has really help Azman to design and implement the good training program in human resource perspective. He creates the training program base on their experience and latest requirement in hotel services. Base on this article, clearly mentions that he does a good job of screening potential employees for his front desk area of the hotel because he realize the importance of that area of the hotel, especially in tourist areas. The training program implement by Ekuin Hotel really helpful to the employee and all information have being provided rally help them to do their job batter. Azman also implement team work concept at Ekuin Hotel and this team work approach really help everyone to do the good job. Rozita can use all this human capital to implement at Long Beach Hotel.

2 | BAGM 7143: HUMAN RESOURCE MANAGEMENT

3.

How could train and development programs be implemented in the Long Beach

Hotel in order to help with turnover and occupancy rates at the hotel? Specific training method including on-the-job training apprenticeship training, informal learning, job instruction training, lectures, programmed learning, audiovisual-based training, vestibule training, video conferencing and etc. HRD at Long Beach Hotel must give valuable information to all employees in order to help them to do it the right thing in the hotel. All the type of training can help and improve the performance among employees at Long Beach Hotel. Base on article we can see that the main problem for Long Beach Hotel is failure in training program. The human resource department fail to conduct the training program for the employees. Long Beach Hotel Human Resource Department must create or produce the policies written down for employees to use a guide for performance. The proper training may be can avoid any miscommunication issue among employees especially when things go wrong. Good training and development program will help the employees to do the job and this entire thing will increase job satisfaction among employees. Indirectly, the loyalty among employees at Long Beach Hotel will be increase and occupancy rate or turnover staff will be reduce. 4. How could a return on investment perspective help or hurt the Long Beach

Hotel in trying to compete with the Ekuin Hotel? Human resources are sometimes considered a "soft" industry, because it can't always provide quantifiable financial data about its workload and doesn't typically create revenue either. "Return on Investment," or ROI, is the term given to a mathematical calculation used in the finance industry and business in general. In this Long Beach Hotel case, the ROI measures the financial return on an investment made, or it can be applied to a business measuring the performance of the employees training program by assessing the net profit compared with the overall net worth spend for training program. In more recent years, the ROI concept has been adopted by other industries to evaluate projects and programs on a smaller scale. Using quantifiable metrics improves the credibility of HR as a profession, and allows upper management to identify specific, measurable ways that HR services benefit the organization. It's no longer enough to state that a certain program is believed to be beneficial to Long Beach Hotel. HRD in Long Beach Hotel must conduct an analysis of groups that underwent a training class, versus groups that did not, to estimate the effect. Alternatively, use an expert to estimate the percentage increase that was because of the training. All this evaluating effort will help the Long Beach Hotel to improve of the performance in order to more competitive with the Ekuin Hotel.

3 | BAGM 7143: HUMAN RESOURCE MANAGEMENT

5.

What other human resource initiative could be undertaken by either the Ekuin

Hotel or Long Beach Hotel in order to help with the overall performance of their respective organizations? The best resource to help both hotels with overall performance is marketing strategy. The hospitality industry is a competitive marketplace for which traditional advertising streams, such as television, newspapers and billboards have become increasingly insufficient. Additionally, when you run an independent small hotel you dont have access to the enormous marketing budgets on which the international and national chains rely. A creative, more personal marketing plan may serve you best. Marketing strategy's objective is to communicate the unique set of services that hotel can offer to discern hotel guests. As tree star hotel level, both hotels can use simple method to promote their hotel such as host an event, reward royalty, increase online presence or partner up. Marketing plan should include ways for potential clients to visit your facility through open invitations. As a small hotel owner, you have the capacity to host events that most of your area clubs and business groups appreciate. Design a marketing program aimed at loyal customers, providing incentives for them to refer you to their friends and family. You need to develop a presence online with a clear, attractive website, a social media presence with exciting entries and an informative blog to capture and retain interest in both your repeat customers and potential clients. You can increase the effectiveness of your marketing dollars by partnering with other businesses targeting the same consumers.