Marketing Research Assignment

Questionnaire- Titli Childrens Magazine

Submitted By:
MBA 2012-14 Sem II

National Publishing Company Questionnaire for Childrens Fortnightly Magazine- Titli

Management's Concern: Huge decline in the circulation "Titli" despite of having a major market share and was also concerned about the shrinking market size.

Primary Research Objective: To find out the reason for declining circulation of the fortnightly magazine "Titli"

Secondary Research Objective: To find out the reason for the shrinking children's magazine market size. To find out what interests the children in target age group. To find out what type of content the parents want their children to read in the magazines. To find out which other mediums parents prefer, if not magazine. To find out which magazines they prefer. Understanding what they dislike about "Titli". To find out the importance give to language and availability of magazine. To find out the reach of title through different channel. To find out the buyer's loyalty for a specific magazine. To find out the key influencers in buying the magazine. To find out what benefits do parents seek from a child magazine?

A survey conducted by SCMHRD to understand the reading habits of children of age group 4 to 15.

Questionnaire
Q1.) Is any member in your family working in Publishing House/Print Media Company? 1. Yes 2. No

(If yes, thank the respondent and end the interview)

Q2.) Do you have children in the age group 4-15? 1. YES 2. No

(If No, thank the respondent and end the interview)

Q3.)

What is the gender of the child? Child 1: Child 2: Child 3: Child 4: M/F M/F M/F M/F Age:_____ Age:_____ Age:_____ Age:_____

Q4.) What is the educational qualification of the chief wage earner of your family? S .no 1 2 3 4 5 6 Qualification SSC HSC Diploma Graduate Post Graduate- General Post Graduate- Professional

Ques.5: What category of magazine do you subscribe to at home?(you can tick more than one option) 1. 2. 3. 4. Childrens magazine Political Magazine Social Magazine Lifestyle Magazine Others - ___________

Ques.6: Have you subscribed to any children's magazine at home? 1. YES 2. NO (state the reason & also state which other media you prefer) ---------------------------------------------------------------------------(If no, thank the respondent & end the interview) 3. I buy the children's magazine occasionally.

Ques.7: What is the delivery of that magazine? 1. 2. 3. 4. 5. 6. Daily Weekly Fortnightly Monthly Quarterly Yearly

Ques.8: Why do you buy Childrens magazine? 1. 2. 3. 4. Knowledge Entertainment Inculcate Reading Habits Others _________________________

Q9.) What content of magazines your children like the most? 1.Short stories 2.Cartoon Strips 3.Poems 4.Drawing/Painting 5.Puzzles/Games

Q10.) If you buy the children's magazine occasionally, how many such magazines you have bought in the last 3 months? 1.<2 2.>2 and <5 3.<5 Q11.Which children's magazine have you subscribed/buy regularly ? ----------------------------------------------------------------------------------------------------Q12.) What do you look for while buying a magazine for your children? Reason Language Price Availability Educational Mythology based Content Size and colors used Free Gifts Fun & Entertaining Colorful pages Q13.) According to you, children's magazines should be written in which language? 1. English 2. Hindi 3. Your regional language (specify)...................... Most Important Important Neutral Unimportant Most Unimportant

Q14.Have you ever tried the magazine Titli? IF not state the reason below. Reason Price Content Less availability Less games Paper quality Any other(please state below) Selected

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Q15.) Who is the Key decision maker in buying magazines for children? 1.Self 2.Spouse 3.Child 4.Teacher 5.Friends 6.Relative 7.Other(Please Specify).............................................

Q16.) Please rank the impact of various factors on the overall development of your child? Factors Education through Course Books Television Playing Outdoor Playing Indoor Reading Childrens Magazines Music, Dramatics Rank

Q17.Suppose you went to a shop to buy a children's magazine and your regular magazine is not available then what will be your course of action? 1.Not buy any magazine 2.Buy any other magazine