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TAYLOR
46 Inverness Circle
Little Rock, AR 72212 Email: erinptaylor@gmail.com
Dynamic, focused and self-motivated professional with a record of success leading the development and
implementation of key strategic business initiatives. Tenacious in exceeding company expectations by leveraging critical
and creative thinking processes to drive sustained value. Business leader, recognized for integration strength and
building strong, lasting relationships. Multimillion dollar budget management. Expertise in several industries including
telecommunications, retail and banking. Innovative and resourceful. Mentor and inspirational team leader.
PROFICIENCIES
PROFESSIONAL EXPERIENCE
ALLTEL COMMUNICATIONS – Staff Manager, Brand & Product Advertising, Little Rock, AR 2000-2004
Developed and executed brand marketing, positioning and messaging. Conducted strategic planning on key product
marketing initiatives. Served as marketing lead on critical business and cross-functional initiatives. Launched youth
brand. Lead brand agency of record search and developed brand positioning, launch strategy and creative execution.
∞ Managed Marketing Communications departmental budget of more than $200M.
∞ Brand launch, development, positioning and execution:
o Faith Hill (2000 – 2003)
o Youth Brand launch – Boomerang Wireless (May 2003). Integrated touch-point strategy: National
TV, radio, OOH, DM, retail, viral. Brand portfolio included messaging, photo and style guide.
∞ Lead Alltel’s AOR (agency of record) search. Comprehensive 4 month process: corporate cultural fit, RFP,
finalist selection, assignment development, agency visits, staffing guidelines and scope of work, finalist
presentations, selection and contract negotiation. SME on brand development and launch.
∞ Merger and Acquisition marketing lead for two of Alltel’s largest: CenturyTel (wireless 700k customers)
and Verizon Kentucky property (wireline 600k customers). Managed combined budget of $18M with $7M
media buy. Supported 4 phases of transition: maintenance, teaser, name change and post launch.
ACADEMIC BACKGROUND
HONORS/COMMUNITY
HONORS/AWARDS
- AAAA Webinar Conference – Presenter - American Advertising Federation – ADDY Judge
- DM News – “Last Word” profile - ADDY Award – Recipient
- Walton College of Business – Speaker/Panelist - All American, Cross Country
COMMUNITY SERVICE
- March of Dimes, Arkansas – Board of Directors - NWA Advertising Federation – Past President
- Publicity and Communications Chair - Big Brothers/Big Sisters – NWA Founding board
- LRFC (Futball Club), Manager U11 boys, classic soccer - Jr. League – NWA past advisory board member
- Beaver Lake Literacy Council – board member and teacher - Frisco Festival – NWA past advisory board member
- Downtown Rotary – NWA past member
- Council on Aging – NWA past member